Seller How-To: Making the Most of Your Descriptions

frenchroast

Story by frenchroast

Published on Nov 28, 2007 in Seller Handbook

Photo by bonspielcreation

This how-to article is brought to us by freelance writer and jewelry maker, FrenchRoast.  We couldn’t have said it better ourselves! 

Photos of your creations will catch a buyer’s attention. An imaginative description of your creations will help to keep their attention, hopefully all the way through the purchase.

Each piece listed in your shop tells a story.  Connections to these stories and to you, the creator, are part of the rewards of buying handmade.  Mass-produced pieces of art don’t have any meaning when you pick them up off the shelf.  A product from Etsy, however, is a unique expression of your own creativity.  But in order for a buyer to realize that, you need to describe the uniqueness of your art.

 

On top of that, the realities of buying online can further complicate your efforts to be a successful seller.  Without being able to see and touch your creations, you have to make them come alive from a flat, lifeless computer screen.  The buyer needs to be able to picture how their next purchase will appear in their home or on their body.

The best way to begin to write your descriptions is to ask yourself this: when I am buying an item from another Etsy seller, what sort of information am I looking for?

Once Upon a Time

More than creating a photo or painting, a bar of soap or jar of lotion, a pair of earrings or a pair of mittens, you are creating a work of art, an expression of your creative spirit.  As you begin to tell your buyers about your piece, let your spirit shine through.  Tell the buyer what inspired you as you created your piece.  Was it a beautiful sunset?  A memory of a wonderful vacation?  An ode to a friend or family member?  This makes your creation seem like an expression of you, a labor of love.  Forging a connection with a buyer will keep them looking and keep them returning to your store.

 Another part of the joys of buying handmade is knowing a little bit about how you created your item.  Did you use any special materials?  Old buttons from your mom?  Scraps from your dad’s necktie?  A painting technique learned from a friend?  Did you use basic materials in an unusual way?  Expressing this is part of helping a buyer understand why your piece is so special.  

Lively descriptions of the colors and materials can help make your creation pop off the screen and into a buyer’s brain.  Whether your item sparkles and glows, or is subdued and sophisticated, helping the buyer imagine how it might appear in real life means they are one step closer to adding it to their cart.  It can help foster excitement about what they are about to purchase.

Now, the details.  What are the dimensions, size, and/or shape of your piece?  How long are your earrings or necklace?  How big are your notecards or photographs?  What size is the dress or hat?  Can you do alterations?  A buyer who receives what they expect is a happy buyer – and one who might return to your shop again and again.

 

If you’re having a sale or a special deal on an item or in your shop, be sure to include this in your shop announcement AND in each item description.  Describe how your item is packaged.  Especially for the holiday season, let your buyers know if the item might be a good gift for Grandma or your kid’s teacher.

 

Lastly, double-check for proper spelling and punctuation.  Though your piece may be beautiful, sloppy writing can indicate a general lack of care or pride in your work.  Type your descriptions in a word processing program, which can help check for mistakes.  Then you can copy and paste your description from the word processor into the box.

Happy selling!

Discuss: 251 comments

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  • animalia

    animalia says:

    great article, my descriptions need a little beefing up!

    4 years ago

  • awdesignsuk

    awdesignsuk says:

    Interesting article. I think I have most of the basic information in my listings, description, size, sale details etc. But now you have made me wonder if I can add anything more interesting & more personal.

    4 years ago

  • sweetestpea

    sweetestpea says:

    Thanks for highlighting Walter! He'd thank you personally, but the Candlepin Bowling Championship is on.

    4 years ago

  • VanessaAdmin

    Vanessa says:

    In my opinion, it's required to have all the details and that's great, but it's often the personality shining through that seals the deal for me. This is one of the things this shopper loves about Etsy!

    4 years ago

  • cozycottagecreations

    cozycottagecreations says:

    Thanks for the article and great examples. Yeah - I love those descriptions that just twinkle! (goes back to think about rewrites.....)

    4 years ago

  • elizfashions

    elizfashions says:

    Very nicely put together. Going to have to tweak mine a bit..it gets hard thinking all the time!

    4 years ago

  • sweetbeans

    sweetbeans says:

    Great advice! I heart the Storque.

    4 years ago

  • Caprichos

    Caprichos says:

    Great article!

    4 years ago

  • petritent

    petritent says:

    thank you so much for sharing. the advice is very much appreciated!

    4 years ago

  • hooululani

    hooululani says:

    thank you for taking time to share this information, i'm just getting started and you're right, many times it's the personality of the description that gets me to buy an item or continue browsing. thank you reiterating that....here i go!

    4 years ago

  • mbzap

    mbzap says:

    thanks ! I am realising that I don't need to be the stuffy "artist" that the galleries seem to want these days- I will strive to have as much fun writing descriptions as I do making the pieces! "don't worry, be Zappy"

    4 years ago

  • dragondesignstore

    dragondesignstore says:

    What a great way to sell, certainly seems to be a more friendly and fun way of doing things. Will try to bear it in mind when listing my handmade bags

    4 years ago

  • CharOuellette

    CharOuellette says:

    I haven't taken the time to read the Storque lately and I'm glad I did. Great, fun article!

    4 years ago

  • SherriBallinger

    SherriBallinger says:

    I've just completed several projects and working on more to submit, but had questions that you have answered quite well. Thanks... Sherri

    3 years ago

  • citmdesigns

    citmdesigns says:

    I am new to etsy and your article has given me insight on how to present my items. Interesting info. thanks

    3 years ago

  • chiko112

    chiko112 says:

    I have just listed to etsy. ilove creating projects. In my opinion I gave a good discription of my purse but thanks to this artical i have to make some changes now.

    3 years ago

  • BarbaraLousBoutique

    BarbaraLousBoutique says:

    I was thinking of the short and to the point approach alot of people favor on FeeBay, but now I see that my descriptions are as important as my creations. Thanks! Has anyone else noticed that many of these articles leave you feeling like you've just had a great conversation with a dear friend? Hope it's not just me!

    3 years ago

  • KGHeart

    KGHeart says:

    Thank you for sharing so much helpful information. I love buying from Etsy and look forward to selling, with the information contained in this article. What a wonderful community! I would wager many friendships could get started here!!!

    3 years ago

  • MimiJewels

    MimiJewels says:

    This is a wonderful article (and so true). I have browsed Etsy enough to know how terrific some of the descriptions are. I keep going back to certain sellers just to read their descriptions (stories, I call them). Hey, wait a minute! I just realized, I've been buying from them too! I've been had!

    3 years ago

  • yellowwalls

    yellowwalls says:

    Thank you! I had no idea how to start with my descriptions and you helped a lot. I think I still need to work on them, but this article definitely got me started.

    3 years ago

  • lunasheart

    lunasheart says:

    Again, great guidelines--but I'm the type of person who has to jump right in and sink or swim!

    3 years ago

  • wendyjeffries

    wendyjeffries says:

    Thanks for the great tips. I knew there had to be something more I could be doing with my descriptions. You answered a lot of questions--some I didn't even know I had!

    3 years ago

  • TherapeuticScent

    TherapeuticScent says:

    That is a brilliant idea. Now i know how i can improve my description section. Thanks for sharing.

    3 years ago

  • birribe

    birribe says:

    This is really god knowledge. I have to improve my description. Thanks for to tell

    3 years ago

  • CrowbirdieBeads

    CrowbirdieBeads says:

    I'm still new to Etsy. This is such a useful little article that I'm almost surprised you don't charge to read it! The deal-breaker for me as to whether I buy something from someone is how their personality comes through in their descriptions and their profiles. I want to feel like there's a connection somehow, otherwise I'd just buy stuff at the store. This article explains it perfectly. Thank you! (now, about re-thinking my descriptions...) :)

    3 years ago

  • susanskeepsake

    susanskeepsake says:

    This was so very very helpful. It has inspired my to go back and create all new stories for my items. It is so true that a story creates warm fuzzy feeling between the seller and the buyer, for which we all play both roles. It's about taking the time to share the love we have when we sit to create something beautiful for others. I love being a small part of Etsy. Thank-you Etsy staff, for being here for all of us.

    3 years ago

  • Hrlyqin

    Hrlyqin says:

    Great read! It has helped me open my mind to rewrites. An ocean wide of thanks!

    3 years ago

  • HolidayHomeOrnaments

    HolidayHomeOrnaments says:

    Very helpful article. After listing 125 items and trying to give them a zippy description you get tired, but this article gives you something to think about.

    3 years ago

  • scarfcity

    scarfcity says:

    Super informative! It's great to know which descriptions I was on the right track with, and which I wasn't!

    3 years ago

  • crissymohr

    crissymohr says:

    Thank you! I love forward to livening my descriptions!

    3 years ago

  • CoolSunshine

    CoolSunshine says:

    i love to tell a story. thanks!

    3 years ago

  • jcraft

    jcraft says:

    I'm in the process of revamping my store and wanted to focus more on my description.This article has helped me focus on a more personal level to descibe my items. Thanks.

    3 years ago

  • iamanniem

    iamanniem says:

    Thank you for the information I need to really work on my descriptions

    3 years ago

  • michaelgrace

    michaelgrace says:

    Great information! Those descriptions are wonderfully written, they really made the product come alive! Thanks!

    3 years ago

  • MadEarth

    MadEarth says:

    oh, Roy! You stole a little piece of my heart with your one big eye. Thanks for introducing us frenchroast - and I love your store name and tag line. thanks for sharing!

    3 years ago

  • PenguinsPlunder

    PenguinsPlunder says:

    Super helpful article.

    3 years ago

  • sentimentalsigns

    sentimentalsigns says:

    thank you, handmade items have a character all their own, they deserve a good description!

    3 years ago

  • Planetpollyanna

    Planetpollyanna says:

    thank you for the insights on product descriptions. We take the time to create our handmade little works of art and it makes so much sense that we should take a bit more time to describe them. I need to do some tweaking. Battle Scarred Roy is adorable.

    3 years ago

  • CarrotFlowersShop

    CarrotFlowersShop says:

    Thanks for the info... From now on, I think I'll spend more time on my descriptions!

    3 years ago

  • ifrogcrafts

    ifrogcrafts says:

    Awesome!!! Time to get busy & revamp some of my descriptions. Thanks!!!

    3 years ago

  • specialtsetc

    specialtsetc says:

    I had a problem. After all of my informnation was put in, I got a signal that no periods, hyphens,colons, and slashes could be used. My paragraphs looked pretty funny with out punctuation, so I went back and did one line sentences. Still with no periods. Anyone else have the same problem? All of these examples have punctuation, so what gives??

    3 years ago

  • KCsCreations

    KCsCreations says:

    This was worth checking out and I will take a lot of it to heart. I know I could work on projecting more passion into what I create, so thanks for the motivation!

    3 years ago

  • KatieAnnCreations

    KatieAnnCreations says:

    Thanks for the help!!!

    3 years ago

  • pacificadesigns

    pacificadesigns says:

    Great information! Just what I need!

    3 years ago

  • SeasonsChange

    SeasonsChange says:

    This info is very useful to newcomers like me on Etsy! Sometimes it is hard to ge the most out of a description to attract potential buyers.

    3 years ago

  • smilingbluedog

    smilingbluedog says:

    Thanks so much for the helpful information.... This is so helpful, and encouraging, just what this newbie needs :)

    3 years ago

  • marciejanedesigns

    marciejanedesigns says:

    To date this is my favorite article! Great info, entertaining and very useful! Thanks, Happy Thanksgiviing!

    3 years ago

  • whimsiesfolksies

    whimsiesfolksies says:

    Thanks for sharing this information in such an excellent way! I'm ready to go re-write all of my descriptions!

    3 years ago

  • wrappedNwarmth

    wrappedNwarmth says:

    I think I need to work on my descriptions.

    3 years ago

  • moonflowerjewelry

    moonflowerjewelry says:

    I know I need to work on my descriptions, I tend to be a just the facts ma'am kind of artist, and I flounder in person as a conversationalist. Time to try harder! thank you

    3 years ago

  • erinaustin

    erinaustin says:

    Great advice about running the description through spell check!

    3 years ago

  • itspamdemonium

    itspamdemonium says:

    I am new to the Etsy Community and I'm loving it! I really appreciate all advice and yours was great! Thanks!

    3 years ago

  • honeybeejewelry

    honeybeejewelry says:

    Thanks for sharing, this information helps a lot!

    3 years ago

  • elfcrafts

    elfcrafts says:

    You think you have everything just right, or you hurried to get someting listed, one good thing about etsy is you can change things and make it better.

    3 years ago

  • BethanyOgle

    BethanyOgle says:

    Thanks for the article. It feels odd at first to be myself in my shop. But reading this made me feel more confident to write more freely.

    3 years ago

  • YBemporium

    YBemporium says:

    Thanks for the article, my descriptions need a little work and spell check. Happy New Year.

    3 years ago

  • marileejanedesigns

    marileejanedesigns says:

    I apprecitated the tips. There's always room for improvement.

    3 years ago

  • kalicat

    kalicat says:

    beautiful descriptions, fun, personalized. thanks

    3 years ago

  • AmethystBee

    AmethystBee says:

    Great ideas, I'm new to selling on etsy. Thank you for this!

    3 years ago

  • IndigoRain

    IndigoRain says:

    My favorite article...

    3 years ago

  • artbymsr

    artbymsr says:

    Great suggestions! I'm new too so this helps a lot. Thanks!

    3 years ago

  • JonesyAndCrane

    JonesyAndCrane says:

    I've been trying to be very chatty in my descriptions because I love to see a piece of the seller's personality. Especially when it comes to descriptions - You get the feeling that every item is special. Feedback on my descriptions? Thanks!

    3 years ago

  • blithegardens

    blithegardens says:

    A really well written article. I am trying to create that etsy personal touch also through my descriptions and pictures - but still falling a bit short. I am looking forward to putting more of my creativity into every aspect of my listings. Thank you!

    3 years ago

  • Moonlilystudio

    Moonlilystudio says:

    This helps a lot! Thank you!!!

    3 years ago

  • floresdelsol

    floresdelsol says:

    thanks.... i hope to improve :)

    3 years ago

  • WeeCuteTreasures

    WeeCuteTreasures says:

    Great information. Will be taking a good hard look at my descriptions over the next couple of days and working on injecting more passion and colour. Thanks! :D

    3 years ago

  • glutamatedesign

    glutamatedesign says:

    very good descriptions! and inspiring!

    3 years ago

  • EJPcreations

    EJPcreations says:

    Such a good article!!!

    3 years ago

  • ittybittycards

    ittybittycards says:

    Thanks for the article. I will have to be more creative with my descriptions.

    3 years ago

  • zannesart

    zannesart says:

    Helpful, I've still got to work on it though, words & descriptions kinda fly away for me, this articles is something I need to pay attention to, Thanks.

    3 years ago

  • corybethy

    corybethy says:

    Great advice here! I'm going to work on this this weekend.

    3 years ago

  • howiegreen

    howiegreen says:

    I will give it a try!

    3 years ago

  • JanetMillerDesigns

    JanetMillerDesigns says:

    Thanks, the article was informative, but I have a question! I'm not sure if I should modify my item descriptions for each item or keep it the same for a series of works? I'll ponder over it:)

    3 years ago

  • rikkicondon

    rikkicondon says:

    excellentia!

    3 years ago

  • KissKissStufflings

    KissKissStufflings says:

    A great article, very helpful!

    3 years ago

  • phoenixrose

    phoenixrose says:

    This article was great for me as it is so difficult for me to use words to describe my jewelry.

    3 years ago

  • AWEshop

    AWEshop says:

    You're right, that's what Etsy is about, personality and personalization. Off to do some rewriting...

    3 years ago

  • ilovehearts

    ilovehearts says:

    Really useful article. Thank you.

    3 years ago

  • CoolBeans2

    CoolBeans2 says:

    looks as if we might all want to re-check our descriptions! thanks.

    3 years ago

  • cosmicfunpalace

    cosmicfunpalace says:

    Awesome. And Walter is a cutie!

    3 years ago

  • with2ns

    with2ns says:

    Fantastic! Thank you.

    3 years ago

  • RobinsEggBlue

    RobinsEggBlue says:

    VERY helpful! Thanks!

    3 years ago

  • lazygiraffe

    lazygiraffe says:

    Great and helpful article although the spelling mistake in the example made me chuckle a bit!

    3 years ago

  • objetpetita

    objetpetita says:

    Great article, descriptions do bring buyers closer to the seller and article and a lot of fun to write...

    3 years ago

  • EvelynMayfield

    EvelynMayfield says:

    You made a point. I really enjoyed the stories in the examples, and it's time for me to re-visit each item in my store and take it up another notch. Thank you Evie

    3 years ago

  • timeforbeads

    timeforbeads says:

    thanks for the great info

    3 years ago

  • modernfigurative

    modernfigurative says:

    Thanks for the article, it is one of the areas I have the most trouble with...

    3 years ago

  • magic

    magic says:

    I agree with everything... ...only... where to get the story-writing talent? ;) :)

    3 years ago

  • SewablesByRobbie

    SewablesByRobbie says:

    Wow, that's just what I needed to hear! I'm gunna try it! Thanks, Robbie

    3 years ago

  • NineRed

    NineRed says:

    I agree! I love writing a lot in my descriptions for those who wish to read it. I put the main info first so people who want the facts can move on after, and then I ramble. Some people in the forums said they didn't think that was a good idea, but I just don't care! hahaha, I love telling any stories that come along with the item, glad to see I'm not the only one!

    3 years ago

  • MeredithHiltDesigns

    MeredithHiltDesigns says:

    The best article I've read so far! Really, really good advice. It's true that words can weave a tapestry.

    3 years ago

  • KimberlyCreagan

    KimberlyCreagan says:

    Thanks for the awesome advice...I will definitely have to go back and perk up my descriptions!

    3 years ago

  • mimi3am

    mimi3am says:

    I am very new to selling here and I believe this article will help me a lot. Thanks for your knowledge.

    3 years ago

  • kaoruwerk

    kaoruwerk says:

    That was very helpful!

    3 years ago

  • funkymonkeythreads

    funkymonkeythreads says:

    Oh yeah, I know the feeling about completing a new onesie design & wanting to post it ASAP without the putting in the time it deserves for a good write-up. Thanks for the reminder!!

    3 years ago

  • appleblossom21

    appleblossom21 says:

    UGH! I just realized how boring I am! Thank you, my descriptions could certainly use some love.

    3 years ago

  • VintageRoseClothing

    VintageRoseClothing says:

    Very informative! Will be great to use with a vintage twist for my dresses. I tend to just be descriptive, but letting my love for these dresses shine through a bit more would be more personal. Thanks for the ideas! :))

    3 years ago

  • samsstuff

    samsstuff says:

    Thanks for the article! I'm always trying to make my descriptions more dynamic. I try to include all the basics & something about how the item was made, but many descriptions could use more! Thanks for the help!

    3 years ago

  • mrsmaddenmakes

    mrsmaddenmakes says:

    Thanks for the hints and tips. I really like the way you give names to your products they make them come alive.Also ike the history of the components. Can't wait to list some new products now.

    3 years ago

  • fuchsiabloomstudio

    fuchsiabloomstudio says:

    little Roy really is close to my heart- there is a person close to me who has come back from Iraq not the same as when he left...After reading the descriptions of these items I can see how they really draw you to a piece- I now have to edit all the descriptions in my shop!!!

    3 years ago

  • 1CardCreator

    1CardCreator says:

    Thank you. When I think about it, the few sales I've made were well described and from the heart. I need to take another look. Thank you for all the helpful articles. Etsy truly is a wonderful community of crafters.

    3 years ago

  • VirginiaGeigerJewels

    VirginiaGeigerJewels says:

    Great ideas on writing descriptions! My best descriptions are written in my head as I am creating a new piece of jewelry!

    3 years ago

  • SparklePaw

    SparklePaw says:

    oh my god I love Rufus Rat!!

    3 years ago

  • dovecountrytatting

    dovecountrytatting says:

    Your light hearted descriptions would make buyers smile. My items would definitly take on a life-of-their-own and hopefully make their day brighter. I especially enjoyed the monster. Have a Great Day, Vicki

    3 years ago

  • TotallyTwistedGems

    TotallyTwistedGems says:

    I am new to Etsy and just opening a shop.I am finding that writing the descriptions is harder than making the piece. My pictures are done and I'm working on yht decriptions, I think this article was very helpful.Hopefully I'll be done soon and can start listing my work. Thanks for the good advice!

    3 years ago

  • leahkl

    leahkl says:

    great article, I love reading some of the quirky little stories, I must begin to dream up some of my own, very inspiring, thank you!

    3 years ago

  • CetBeadsNGifts

    CetBeadsNGifts says:

    This was a nice article - It's the hardest thing is to write something about my creation. As mentioned in the article - I just want to get the pictures out there. I'll just have to work on it. Thanks again.

    3 years ago

  • piprobins

    piprobins says:

    Well written article and wonderful insight! Thanks!

    3 years ago

  • mmarielle

    mmarielle says:

    Thank you for this great article. It reinforces my philosophy. I get many well intended suggestions to photograph my ceramics on a white seamless, but I just can't stomach it. As with all the lovely creatures featured above I feel that my pots have a story to tell.

    3 years ago

  • patk860

    patk860 says:

    Thanks for the great advice. I am a new shop owner and I actually have considered using personal titles & inspiring descriptions. I had not done so only because I am impatient on the computer. I love music & nature which is a major inspiration during my work. Maybe I can find a way......

    3 years ago

  • happyidea

    happyidea says:

    Very helpful article. I can let loose a bit in my descriptions, now that I feel more comfortable after reading a few examples. Thanks!

    3 years ago

  • tapestry316

    tapestry316 says:

    Nice article - thanks for the tips. I now have a better idea on how to spruce up my listings a bit!

    3 years ago

  • HouseHoldWords

    HouseHoldWords says:

    Thanks for your time and sharing!

    3 years ago

  • ColorBookStudio

    ColorBookStudio says:

    Thanks, this is a great idea!

    3 years ago

  • AurorasTreasure

    AurorasTreasure says:

    Thank you so much for your inspiring words. I am just starting out on Etsy,it is so lovely to receive so much help. It can be a bit scary,but you have just made it easier. Any comments on my shop,will be greatly received. Thank you once again.

    3 years ago

  • daradotdesigns

    daradotdesigns says:

    Great article- and perfect examples! Too bad I just posted a wackload of new items YESTERDAY! I think it will be worth the time to go back and edit. Thanks!

    3 years ago

  • JanFairhurstPottery

    JanFairhurstPottery says:

    I'll be doing some editing-- but thanks. It makes sense!

    3 years ago

  • TreeHuggerStudio

    TreeHuggerStudio says:

    Thanks for the tips.

    3 years ago

  • concretecrone

    concretecrone says:

    I am new to Etsy, and I appreciate all the help that is avaliable. I will redo some of my listings. Thanks.

    3 years ago

  • Jesskiri

    Jesskiri says:

    looooove those descriptions! I need to work on mine!

    3 years ago

  • myJellyBean

    myJellyBean says:

    Thanks for the info on description! I plan to be a little more imaginative in my wording! This sure helps!

    3 years ago

  • catsongstitchery

    catsongstitchery says:

    Thank you for the thought provoking info!

    3 years ago

  • PennyBennett

    PennyBennett says:

    What a great article. I love WORDS and it's fun to come up with just the right one for your descriptions. I'm excited to keep working and try all these wonderful suggestions.

    3 years ago

  • ShabbyNChic

    ShabbyNChic says:

    I've been wanting to jazz up my descriptions. Great tips - thanks!

    3 years ago

  • smilingbluedog

    smilingbluedog says:

    Great information & suggestions! Thanks for taking the time to share!

    3 years ago

  • Waterrose

    Waterrose says:

    Great article!

    3 years ago

  • ellabellamay

    ellabellamay says:

    Very helpful and some really great points in bringing an item to a customer. Thanks for the article!

    3 years ago

  • Hauntedswampdesigns

    Hauntedswampdesigns says:

    Great info! Gave me a nudge to spice up my descriptions like I use to... I think I got lazy or brain dead! Thanks for the reminder to 'spice it up!'

    3 years ago

  • knittedteaparty

    knittedteaparty says:

    thanks for the advice! i'm going to make my descriptions sparkle!

    3 years ago

  • KristinsSilverStrand

    KristinsSilverStrand says:

    This article supports my inkling about those very effective descriptions while offering tips I hope to apply myself.

    3 years ago

  • PhotoPerfect

    PhotoPerfect says:

    I would love to get some ideas on how to perfect my description for my prints i have listed , any and all advise is welcome... Thanks

    3 years ago

  • AppelJar

    AppelJar says:

    thanks etsy for all the great ideas you keep on giving ! I try to have fun with my vintage listings, sometimes get carried away or silly...maybe, but better to have fun than not!

    3 years ago

  • marianneg

    marianneg says:

    Great article! I am going to try to liven up my descriptions.

    3 years ago

  • divergentlayers

    divergentlayers says:

    inspiration inspiration! i believe i am in need of a description tweek! thanks for the encouragement!

    3 years ago

  • oliveusart

    oliveusart says:

    Thanks, great article! My girls would so love Walter!

    3 years ago

  • feltedpetals

    feltedpetals says:

    Thanks! I'm new to Etsy and tho I am good at art the description department is hard for me. Love the Battle-Scarred Bear!

    3 years ago

  • bigcanvas

    bigcanvas says:

    Thanks for the continuing tips. As a new Etsy seller I need all the help I can get. I have an actual Gallery where I sell my art but this is my first online shop. Thanks Etsy, for the opportunity to reach a wide audience and do it well.

    3 years ago

  • shatteredlily

    shatteredlily says:

    Excellent article, obviously it's been around a while, but still very useful. I am getting to work now on my descriptions.

    3 years ago

  • shootingstar27

    shootingstar27 says:

    Thank you for the great tips, I will be writing up some descriptions tonight using these ideas.

    3 years ago

  • MLDesignStudios

    MLDesignStudios says:

    Thanks a bunch, love the ideas to personalize. Glad to know about the word processor to help with the spelling and grammer.

    3 years ago

  • fetchingfinds

    fetchingfinds says:

    How helpful! Off to write some killer descriptions... hopefully!

    3 years ago

  • ABEADINBLOOM

    ABEADINBLOOM says:

    Great tips, thank you!

    3 years ago

  • mylittlejo

    mylittlejo says:

    Awesome tips... the wheels are turning already and getting right to work on coming up with some fab descriptions! Thanks a BUNCH!

    3 years ago

  • kareys

    kareys says:

    Thanks frenchroast, I definitely found some tips to use from this article! Thanks!

    3 years ago

  • animalartista

    animalartista says:

    great ideas! thanks

    3 years ago

  • TheNightjar

    TheNightjar says:

    great info Frenchroast- awesome, and I do love Rufus Rat so much! so fuzzy sweet...

    3 years ago

  • bazketmakr

    bazketmakr says:

    thanks for great ideas on writing better descriptions! I will work on it!

    3 years ago

  • shawndrathea

    shawndrathea says:

    I'm just getting the hang of this,but your article comes in time to help me launch some more items on my site.I am a artist that works in a visual way through my art and writing is not my best thing!I do like to make my own creative packaging and reuse some of my two dimentional art to send out with any sale.I know how exited I get with a freebie and the personal touches sent with items i have ordered,even from comercial sites.Thanks for the help!

    3 years ago

  • MoMmAb7

    MoMmAb7 says:

    Ok, so I ditched the caps, because I did not realize they make people feel like I am yelling! I was just trying to make it stand out. I also revised my policies some. I guess what I am trying to say is "thanks for the info!"

    3 years ago

  • vintageleaf

    vintageleaf says:

    Great advice! I would like to emphasize that keeping descriptions to a minimum is important. I loved the description of walter the monster (above). It was unique, interesting and allowed the viewer to connect to the product. It was also short and sweet. Great job!!

    3 years ago

  • ThingsUnseen

    ThingsUnseen says:

    Thank you for the advice, I kind of in the same boat with shawndrathea plus English is my third language. But with article like this I believe that my shop and I will be better :)

    3 years ago

  • signsofmylife

    signsofmylife says:

    a wealth of information aka TEXAS french toast! :0)

    3 years ago

  • RockettQueen

    RockettQueen says:

    This article was so helpful i was trying to figure out how to put my ideas from my brain to my fingers but it was not really working i must admit I'm not much of salesperson until i read this is very helpful and informative thank you and bring more incite and information like this i changed all my auctions too

    3 years ago

  • theduskyjewel

    theduskyjewel says:

    Great article and very good information. Thanks!

    3 years ago

  • ateliermarla

    ateliermarla says:

    I am definitely a newbie and was floundering...your article is full of helpful advice. I am looking forward to putting it into action. Thank you

    2 years ago

  • ALICELETTS

    ALICELETTS says:

    well, have I done a blunder on my listings or what! I'm so grateful I came across this article, I will implement your good advice now, many thanks, alice :)

    2 years ago

  • salvagenotes

    salvagenotes says:

    excellent examples...they really get the point across. thanks!!

    2 years ago

  • eMeLLeS

    eMeLLeS says:

    Thanks, I realize that I can change my descriptions a little bit. Thanks..

    2 years ago

  • charityscharms

    charityscharms says:

    wow! thanks a million! I am somewhat challenged when it comes to getting my thoughts across but this helped tons!!

    2 years ago

  • Fruitfulhandproducts

    Fruitfulhandproducts says:

    Wonderful descriptions!!!!!!! Thanks a lot. ( one of them reminded me of one of my listings.:) Thanks a LOT!!!!!

    2 years ago

  • MechanicalButterfly

    MechanicalButterfly says:

    This article is so helpful! Going from creating simply personal works to trying to get my art out there for others to enjoy, this article will be helpful in that transition!

    2 years ago

  • parkavenuejewelry

    parkavenuejewelry says:

    I am very, very new to Etsy (only a few days old..) so I am very keen to read anything that would help me get started. My wonderful neighbor (an Etsy seller) was a tremendous help, and so was this article. I tried to be "professional" in my descriptions, but I was glad to hear that a lot of buyers are looking to detect a personality behind the items for sale. So I will be editing my descriptions somewhat..Thanks!

    2 years ago

  • westofthemoonstudio

    westofthemoonstudio says:

    Nice. Tks <3

    2 years ago

  • EleanorsDesigns

    EleanorsDesigns says:

    Thanks. I didn't realize how much a background that is interesting makes you picture stand out so much more. I thought it would detract. I was wrong.

    2 years ago

  • LeMwah

    LeMwah says:

    My descriptions are so long already. I wonder if they are they are too long. The ones for the stuffed animals are adorable. They kind of make me wish I made stuffed animals instead.

    2 years ago

  • Lindstar

    Lindstar says:

    I look at the images and the facts on the page. What size/ color it is, or what it's made out of, along with good pictures, will get me to buy quicker than a quirky description. I try to add a suggestion to my items with a little creative description, but to go all out and write a poetic blurb for each and every item. Is it me or are they expecting way too much? I've learned from experience, it's probably just me.

    2 years ago

  • Joynoel

    Joynoel says:

    Helpful thanks!

    2 years ago

  • TuscanBlooms

    TuscanBlooms says:

    This article was extremely helpful and eye opening!!! Thank you!!!

    2 years ago

  • hknous

    hknous says:

    Great advice. I've been having trouble selling on etsy and I think this just might help me out. Keep up the good work, and the advice flowing.

    2 years ago

  • LaceyJDesigns

    LaceyJDesigns says:

    I am new to Etsy and appreciate all the Great Tips! Since I have always sold where people came to me and would feel my Fabrics and ask questions about size,color etc and tried things on for fit. Now I see where I really have to be accurate with size & measurments in my discriptions. I am taking in as much info as possible to make my shop more shopper friendly! Thank you!

    2 years ago

  • kuutydruk

    kuutydruk says:

    I'm pretty new in Etsy. Just started with my shop and this was a great help. Going to check my descriptions right now :) Thank you!

    2 years ago

  • myrtledovelove

    myrtledovelove says:

    Helpful (and cute) article! Thanks! :)

    2 years ago

  • EnrightDesigns

    EnrightDesigns says:

    I think this is a great article!! I know I need to beef up and elaborate on my descriptions. Great products too!!

    2 years ago

  • PinkNounou

    PinkNounou says:

    Very helpful! Thanks.

    2 years ago

  • 13eadcrazi

    13eadcrazi says:

    Thank you, Great tips. I will definately add more to my descriptions in the future. <3 Nikki

    2 years ago

  • pascalepetit

    pascalepetit says:

    Wonderful article! Great tips! Thank you!

    2 years ago

  • jessgonacha

    jessgonacha says:

    What a helpful and entertaining article! I'm realizing that some of my product descriptions could use some love and attention-- off I go to liven up my shop! Thank you so much for the great tips. :)

    2 years ago

  • alyssakaycollections

    alyssakaycollections says:

    I'm always the last to know. I think I need to make some changes :-) Great information

    2 years ago

  • maddiesmoon

    maddiesmoon says:

    great article, changing my descriptions now

    2 years ago

  • kirevi8

    kirevi8 says:

    Thank you so much.It was very useful for me.I took my notes:)

    2 years ago

  • gleefulpeacock

    gleefulpeacock says:

    great article! I went in and re-tagged my items and I will watch to see what happens!

    2 years ago

  • JLRutter

    JLRutter says:

    I'm so glad I read this. Sometimes I think we're afraid to make the descriptions too lengthy and turn off a buyer, so we just post the facts, colors and dimensions. Very helpful, and I plan to make some changes! Joy

    2 years ago

  • Anamu

    Anamu says:

    To launch my website & shop I uploaded 32 item once. Since every item needs to be added one by one on Etsy, I had to go with a cut+paste description for all or else I would have never made my deadline. Very good points about engaging the sellers and creating a more sensory experience though. May revisit my descriptions and would love any feedback from fellow Etsyians!

    2 years ago

  • RedKiteDesigns

    RedKiteDesigns says:

    Very helpful article. Such wonderful descriptions are what makes looking at Etsy soooo addictive !

    2 years ago

  • moonstruckleather

    moonstruckleather says:

    Great advice! Love the way you romanced the products and brought them to life.

    2 years ago

  • MyWisteriaCottage

    MyWisteriaCottage says:

    Ifeel like my descriptions fall flat. I appreciate your article and will try to do better. I know my fabric is wonderful but I don't seem to get folks attention.

    2 years ago

  • ajamison

    ajamison says:

    wonderful tips! Thank you!

    2 years ago

  • ItalianGirlinGeorgia

    ItalianGirlinGeorgia says:

    As always the advice we get from you guys is great! I'm just about to list some new holiday items and have been working on the descriptions carefully in my head! Thanks so much. Ciao, Suzanne

    2 years ago

  • bazketmakr

    bazketmakr says:

    thanks for the tips, i really appreciate it!

    2 years ago

  • InspiredMindDesigns

    InspiredMindDesigns says:

    great article and great examples! thanks!

    2 years ago

  • Srvntntraining

    Srvntntraining says:

    This is a great article. I have experienced more interest in my jewelry designs when they have a personal touch. I am the most satisfied with a sale when they person buying is really excited buying. The personal touch is very important these days and my own descriptions have kind of slipped in that area.

    2 years ago

  • rolanddesigns

    rolanddesigns says:

    I do need to buff up my descriptions....

    2 years ago

  • peculiarjewels

    peculiarjewels says:

    I LOVE this article. It is inspiring to know that I can weave a little of my passion for writing into my passion for jewelrymaking! I may havr to go back and revise some of my jewels. Thanks for the great info...keep up the good work!

    2 years ago

  • preciousjd

    preciousjd says:

    Very helpful article! I think that I have to check my descriptions once more. Thanks!

    2 years ago

  • thevintagetreehouse

    thevintagetreehouse says:

    great article! Thank you!

    2 years ago

  • piecemakerquilts

    piecemakerquilts says:

    very good examples for us. They are also brief, with a bit of creativity, which each of us has, or we wouldn't be on etsy!

    2 years ago

  • ReclaimedWreckage

    ReclaimedWreckage says:

    This is exactly what I needed!!!!

    2 years ago

  • GypsyTailor

    GypsyTailor says:

    Thanks for this article, I think I need to free my hands and mind when it comes to writting. For me as a native Spanish speaker it is a little bit challenging to write in English, and make it in a fun way, when I'm also concerned about grammar and more. But thanks for great article!

    2 years ago

  • zygdesignz

    zygdesignz says:

    Thanks! Your article is very helpful.

    2 years ago

  • HumbleBeeGreetings

    HumbleBeeGreetings says:

    This is a very helpful article. I realized early on that the descriptions should be an extension of the creation. As you are passionate about what you create you should be just as passionate in describing this to others. It would be like...someone walking into your "brick and mortar" store and they walk up to you and ask about a piece you made. Here's your chance to talk about it and say all that went into it. Try to imagine yourself in a real store, your store... and talking to real people..thats what I do and I think it really works. Try it!

    2 years ago

  • eroa

    eroa says:

    Very helpful article. Thank you. I definitely need to spruce up my descriptions.

    2 years ago

  • CherryRunWay

    CherryRunWay says:

    Thanks! This was great!! :D

    2 years ago

  • WhimsyRibbonShop

    WhimsyRibbonShop says:

    if I have a long description on the Title is it taking away from my store items being viewed?? is less better??

    2 years ago

  • MadelineInMoonlight

    MadelineInMoonlight says:

    Some very good points---thanks!

    2 years ago

  • SweetHeartsandSoles

    SweetHeartsandSoles says:

    Definitely a helpful article. Thanks so much for sharing!

    2 years ago

  • 2birdstudio

    2birdstudio says:

    Good advice! Ithought I was on the right track. Now I'm more sure of myself . I will go through my shop and and read all my descriptions to see what I have missed. Enjoy the good advice. Thanks

    2 years ago

  • aisha123

    aisha123 says:

    Good stuff! Thank you.

    2 years ago

  • beoneofakindclothing

    beoneofakindclothing says:

    I generally describe the article of clothing without letting much personality show through- this article was an eye opener in that possibly the descriptions are too generic. I will work on it!

    2 years ago

  • artinspirations

    artinspirations says:

    What a truly fantastic article. Thanks! Loved it.

    2 years ago

  • Kkrizzy

    Kkrizzy says:

    I appreciated the article! And the descriptions you provided as examples were very helpful. Thanks again.

    2 years ago

  • debsdesigns401

    debsdesigns401 says:

    Thanks for the information. It is always helpful to learn the description process..it is one of my weak points! I'll be going back to my shop and changing some of my oh hum ones!

    2 years ago

  • TheOldVirginian

    TheOldVirginian says:

    An interesting and informative article. Thank you. It would appear I have some revisions to make.

    2 years ago

  • blackfiredesign

    blackfiredesign says:

    Looking at the dates of some of the feedback. Quite a few years old...guess that shows us that the advice is still as valid today as it was then. I'll go change MY descriptions now!

    2 years ago

  • Sewingdreamsnotions

    Sewingdreamsnotions says:

    This gives me somethings to think about. I am going to take a another look at my descriptions and see what I can come up with.

    2 years ago

  • pickyourpockets

    pickyourpockets says:

    Loved the great tips. I am going to work on that.

    2 years ago

  • JustKilnMeCeramics

    JustKilnMeCeramics says:

    I'm new at Etsy and this was very helpful! Thanks!!!

    2 years ago

  • PureaAccessory

    PureaAccessory says:

    Beautiful article! English is my second language so it is difficult to write a descriptions. But reading this article gave me a lot of hint and tips. Thank you!

    2 years ago

  • threepennycollective

    threepennycollective says:

    Great ideas! It Is the personality that often seals the deal for me... Got to do some tweaking on my site now! xoxoxox

    2 years ago

  • diaxeiros

    diaxeiros says:

    Thank you very much for your help! You gave us really practical tips! Your examples are very helpful too!

    2 years ago

  • ColoredCanvas

    ColoredCanvas says:

    Thank you! I just opened up shop and will definitely have to add more notes on my inspiration for each piece... It is important to make that connection.

    2 years ago

  • sewsmitten

    sewsmitten says:

    awesome tips, Now that just makes me feel a little boring when it comes to my discriptions! apparently I need to have a little bit more imagination!

    2 years ago

  • FacetsJewelry

    FacetsJewelry says:

    I love reading a description like that and hope to improve mine. Thanks!

    2 years ago

  • merz4u

    merz4u says:

    Excellent ideas. Cheers thanks for the tips.

    2 years ago

  • daisyberry

    daisyberry says:

    The descriptions are very cute! The battle scarred bear was my favorite =)

    1 year ago

  • PrairieStarJewels

    PrairieStarJewels says:

    Thanks for the great ideas!

    1 year ago

  • lilypadprints

    lilypadprints says:

    thanks for the article. I am newer and need all the help I can get to get interest in my work!

    1 year ago

  • majikwoman1

    majikwoman1 says:

    HELP I WANT TO PAY FOR MY ORDER WITH MY PAYPAL ACCT AND DONT KNOW HOW TO DO THAT..CAN SOMEONE HELP ME ....PLEASE

    1 year ago

  • beadfreaky

    beadfreaky says:

    Thanks for the advice. I'm planning to add more to my descriptions and appreciate the tips :)

    1 year ago

  • minusplusminus

    minusplusminus says:

    Thank you so much for advice!

    1 year ago

  • cikimou

    cikimou says:

    Thank you so much for this article. It's really helpfull and I am about to change my item description now..

    1 year ago

  • hillybubba

    hillybubba says:

    I'm glad I read this. It's very helpfull. Thank you

    1 year ago

  • WeAre1

    WeAre1 says:

    Thanks for the tips! Very helpful!

    1 year ago

  • LeslieGallery

    LeslieGallery says:

    no matter how many times i read this article...it is always relevant. great tips

    1 year ago

  • mysisterscloset2010

    mysisterscloset2010 says:

    ahhh... i needed this. Thanks.

    1 year ago

  • audieaumbra

    audieaumbra says:

    Thanx whole bunch for advice ^^

    1 year ago

  • bijouxcherryblossom

    bijouxcherryblossom says:

    All these articles give such great advice for new sellers! The more I read, the more changes I make on my descriptions! This is such a great community to be a part of!

    1 year ago

  • RenataUniqueGifts

    RenataUniqueGifts says:

    Your tips help me, the new on the block, very much! Thank you.

    1 year ago

  • RenataUniqueGifts

    RenataUniqueGifts says:

    Thank you! Your tips help me very much.

    1 year ago

  • SaWasDeeCraft

    SaWasDeeCraft says:

    Great article! Thank you so much.

    1 year ago

  • NeverMidnight

    NeverMidnight says:

    This article have really helped me

    1 year ago

  • mizzx

    mizzx says:

    Thank you, very helpfull.

    1 year ago

  • KalliesSister

    KalliesSister says:

    Thank you, your article seems to stand the test of time. It was helpful to me

    1 year ago

  • TheEmpressProject

    TheEmpressProject says:

    Exactly the kind of inspiration I was looking for. After years of taking workshops and going to seminars, this is one of the basics I simply forgot when I got lost in the process of creating my pieces and getting to know Etsy. I can't wait to edit my descriptions and tell all the magical stories behind my prints, herbals and garments :) Yay!

    1 year ago

  • BountifulBouquets

    BountifulBouquets says:

    great tips. just what i needed.

    1 year ago

  • lovesyoustationeryco

    lovesyoustationeryco says:

    This is a great article and really awesome way to get me to think about how I want my descriptions to read! I love the fun descriptions sited!

    361 days ago

  • lovesyoustationeryco

    lovesyoustationeryco says:

    This is a great article and really awesome way to get me to think about how I want my descriptions to read! I love the fun descriptions sited!

    361 days ago

  • terrysifeltlikeit

    terrysifeltlikeit says:

    This has been the most insightful and idea packed article I have read since starting my shop! It is wonderfully written and the examples are spot on. Thanks for writing such a cool article!

    357 days ago

  • CORUSCATEunique

    CORUSCATEunique says:

    thank you for this article,, it is so help me :)

    354 days ago

  • rainbowofcrazy

    rainbowofcrazy says:

    I think this has definitely been insightful for me. I tried to provide lots of information on my listings, but haven't fully touched on the "why" of it all.. like why did I create this piece, and why would someone want it. Definitely something to really think about and work on. Thank you :)

    348 days ago

  • Plainweaves

    Plainweaves says:

    I do rag rug weaving demos at a county fair. I love telling a rug's story when asked. Thank you for pointing out that potential on line customers aren't afforded the occasion to ask. Etsy is a new adventure for an old lady.

    338 days ago

  • ruchla

    ruchla says:

    i am just revamping my shop and this helps with the last bit of tweeks needed in the item descriptions! Thanks so much!

    128 days ago