Beth is an admin at Etsy on the Business Operations Team. She is writing about pricing in a multi-part series, so ask her your questions in the comments below. This week’s topic is how to prepare your business for wholesaling.
Wholesaling is yet another factor to consider as you price your work. Wholesaling is when a boutique or another reseller approaches you to purchase your items in bulk, usually expecting a discount for the large order. The expected discounts are between 30% and 60%, most often settling around 50%. These discounts are large, which is why it is so important to carefully consider how wholesaling could work for you before you price your items. As we discussed in Understanding Your Costs, it is critical to calculate your costs and related time and price your work accordingly. Remember that since you would selling multiple items with wholesaling, you may not need the same profit on each item for the economics to work out well for you.
Here are some numbers, for example:
Traditional pricing:
$20 – Total direct costs
$45 – Price (this includes the amount you would like to make for your time)
$25 – Total profit per item
Wholesaling:
$45 – Price
$22.50 – Price per item at wholesale discount of 50%
$20 – Total direct costs
$2.50 – Total profit per item
In this example, the seller needs to consider if $2.50 per item is enough profit to justify the sale. It may seem low, but it may just be worth the sale. Depending on the quantity purchased, this profit can add up to a tidy sum. For instance, if you are selling 10 items, this profit is $20.50 and at 50 items $102.50. This is a simple example that illustrates the need to walk through your costs, necessary profit and the expected discounts before pricing if you want to consider wholesaling.
Wholesaling can be a great way to drive more sales, but you need to take care in pricing your work accordingly. Since each item you sell wholesale is not available to sell for the full price in your store you need to balance the increased number of sales with your ability to stock and sell in your own store.
When working with wholesale buyers, price is only once consideration. You want to outline the other terms and conditions you need to be comfortable with for the deal to work. For instance, you may find that it is not worth wholesaling unless the purchaser buys more than a certain quantity. In the above example, the seller may decide that 10 items is the minimum number to make a wholesale order work for them.
Other terms you may want to consider include payment before shipment (received and cleared) and a sliding scale for discounts. An example might be: 10-20 items receive a 40% discount, 20+ items receive at 50% discount, etc. Consider what you will need to make yourself comfortable with the deal and protect yourself. Some put these terms in their Etsy shop descriptions. However, I suggest listing on your front page that wholesale orders are welcome, like Contrary, an Etsy admin, does in her store. Then you can email or convo your terms directly to the wholesaler once you have established contact.
Another way to protect yourself is to conduct your wholesale orders on Etsy. This can be done a couple of ways:
1) After you’ve agreed upon a deal with a wholesaler, create one custom listing specifically for all of the items that they agreed to purchase. Make sure to title this custom Etsy listing as “RESERVED” so that some other buyer doesn’t purchase it by unwittingly.
2) Use existing or create multiple listings for the items to be purchased by the wholesale buyer (this can also help increase
your sales numbers and feedback).
Both ways create an online record or “virtual paper-trail” at Etsy which is important to protect yourself. Etsy Support staff will not be able to help you if you do the transaction off Etsy and something goes wrong.
Wholesaling can be a great way to increase your sales and your reputation. Done thoughtfully, wholesaling can help your business get to “the next level” and broaden your exposure, which is always good for future sales.
Check back in next week, when Beth will be discussing Theories in Discounting. Please leave Beth your questions and comments below!


91 comments
Sign in to add your ownthefunkyfelter says:
Thank you for this very informative article on wholesale. I have recently received some wholesale requests, but have had no experience doing this. I think it is an important thing for all Etsy sellers to consider when pricing.
4 years ago
stopsandstarts says:
I just want to thank you for adding alittlegoodness's bird tape as a related item to your article! I just spent wayyyyy too much money in that shop.
4 years ago
stonz says:
This is very helpful. I was contacted by a boutique and I am trying to figure out how to set my wholesale prices for them.
4 years ago
mulberrymuse says:
Thank you Beth for the helpful article, wholesale pricing is not easy! I have very little experience in this and I know in the past I have undersold my items for fear of losing an order, which was foolish! Many thanks :)
4 years ago
BEADina says:
I am so appreciative of this as I am trying to get some stores to carry my items. The only issue is all of my items are one of a kind so making a catalog is time consuming. I like your idea of putting items on reserve and and the minimum which I was already thinking. Anyway, Thanks for the great tips.
4 years ago
alkemystic88 says:
We can't thank you enough i have learned so much from the storque and news all of this information is really helping my business, thanks
4 years ago
neelieileen says:
Thank you so much for the interesting and informative wholesale article. I have been contacted about wholesaling some of my items. Your article helps me to feel more comfortable with setting my prices. I also like the idea of having a support system from Etsy as I ventures into the wholesale avenue. I would like to have more information how to do the RESERVED listing. Thanks so much.
4 years ago
Dreamwoven says:
i was just about to write an article regarding wholesaling and the handmade community. my personal take on it is that there really are no rules regarding wholesaling when it comes to artisans that create items, usually one of a kind, with their own two hands. I believe the etsy environment is a perfect situation for etsy sellers to enlighten wholesale buyers about 'handmade'. People who buy wholesale 'expect' a discount. It is NOT mandatory nor is it always, if ever, beneficial to a seller of handmade goods. The buyer should be able to make their profit from reselling the item to the public in their boutique or shop. They are the ones that understand what their customers will pay. I believe too many times, sellers feel they 'need' to wholesale or deeply discount their items just to make a sale. Obviously this is a personal issue for a seller, but again, what a perfect environment we are in for enlightening wholesale buyers as well as keeping handmade goods in the specialized field it deserves.
4 years ago
joyarte2008 says:
I think many artisans need to be taught first that too many times they are not pricing even their retail prices high enough. When I've skimmed other items listed, it appears to me that too many artisans are giving their work away...they're just not charging enough for their time. When it comes to wholesale, it's not about a seller "discounting" their prices...it's about pricing their work high enough in the first place. Buyers who buy wholesale to resell in a boutique or store want to be be able to double their money or more, so if they buy something for $25, they want to resell it for $50. That's what retail is. Why would a boutique owner want to buy something from an artist at the same price the artist is selling to the public? The boutique owner assumes that the price the artist is selling retail has been marked appropriately retail, and too many times, it is not. I nearly fell off my seat when I read that a mere $2.50 per piece might be worth the trouble for a 50 piece order!!! That's insane!!! I'm sorry, but an artist's work is worth much more than a $2.50 gross profit margin on a piece that wholesales for $22.50. That won't cover the costs of rent, telephone, utilities or any other expenses in running a business. Please don't forget that many artists do make jewelry for a living. It's not just a hobby. In order for an artisan to sell retail and wholesale, they basically need to have two prices. One that is what they need to cover their costs, labor and make a real profit (that would be their wholesale price), and another price that is double their wholesale (which is retail).
4 years ago
andymathis says:
yeah, people need to think about their minimums for wholesale orders. It can be either a number of items, or a dollar amount- like $250, for an initial order, and less for subsequent orders making it easier for the retail person to restock inventory. Artisans might also realize that some items can't be made fast enough, or at a cost price point, to make wholesaling the items feasible. So maybe not all items would be available at wholesale in that case. I think it looks bad, for sellers, to see wholesale orders and dollar amounts in their etsy store, from a buyers perspective. Some buyers will feel like they are being overcharged for retail purchases.
4 years ago
serendipity2wenty2 says:
Thank you for this wonderful read on wholesale etiquettes. I fully agree on having a minimum for your handmade items, and including your 'design' fees is equally important. Following on to this, I've been approached by a boutique on consignment orders. Will someone be able to advise best practises for the discounts given to buyers?
4 years ago
quiltnut60 says:
My question is regarding either consignment or just selling at a discount to boutiques and they can sell at their own price. What would be better? For instance, my lip balms are priced at $3 which is for a pretty nice sized pot. I could wholesale them for $2 each but then the store could sell them for $5 each. Should I just start my prices out higher? It's all so confusing!! I should probably charge more for my lip balms as it is. I dunno. HELP?!!
4 years ago
heartofnature says:
Thank you so much for this article! I am just getting into wholesaling, and after doing the math discovered that there's no way I can wholesale my greeting cards because of the time that goes into each one. I'm sticking to accepting bulk orders at cost for the cards, and wholesaling matted photographs :) I would love to see what an official wholesale price list looks like, though. I've been asked by a few stores for one, but I'm not sure what it should look like (other than the obvious information such as cost and # of items). Thanks again!
4 years ago
Alline says:
Thank you for this! I am a store owner wanting to support the etsy community (and provide my customers with fantastic products). However, many artists offer only a 10% discount. Perhaps they don't want to sell wholesale, or perhaps they are undervaluing/underpricing their items at regular retail? These articles are a great place for new craftspeople to start! www.milkweedmercantile.com
3 years ago
tumpuscreations says:
Gives me something to think about...great article and great critiques by Etsians too. I was approached about doing wholesale work --trying to work numbers out, your article and comments provided some good insight. Thank you!
3 years ago
BohemianChick says:
What if you wouldn't reduce your retail price by 50%? Products I am making (not yet selling, building a small inventory) couldn't really go for 50% less or I wouldn't be making more than a dollar or so. Would retailers go for a percentage like 40% below retail or is wholesale typically 50%? Just curious.
3 years ago
cuddlycozy says:
This information is greatly appreciated. We have been considering a boutique's offer. I will look out for the rest of the information. Thank you for all!
3 years ago
banyantreeclothing says:
Wow, what a great thought. I have a problem with pricing. I have been selling my t-shirts at crafts fairs for the same price for 6 years. I guess I am afraid they won't sell if I raise my prices. If I do think about my wholesale price and what someone else could sell them for, I should be raising the price at least $3 per shirt.
3 years ago
AftonRiver says:
I am still uneasy with selling wholesale, even a little more so after reading this article. The time it takes to make the items I sell in my shop will not change simply because I am making two dozen of the same thing. Lowering my net profit for each item really does not make sense when the materials cost the same, and I spend the same time making my items. Am I wrong to think that I have placed a fair price on my items? Would they still sell if I double my prices? Where does that leave the average consumer? I don't think everyone should charge boutique prices simply because boutique retailers want to profit as much as (or more) than the actual maker does. More advice on pricing and wholesaling is very welcome and appreciated.
3 years ago
freerangebaby says:
Thanks for a great article. I've recently started to sell wholesale after spending alot of time umming and arrring about it and getting worried, thinking... well I get more if I sell on etsy, am I wasting my time? I have found that although I didn't think I could get faster, the nature of making in bulk means actually you can. You work more like a production line, your brain gets into a rhythm, and I do find that I'm faster. Not 50% faster... BUT... I sometimes like to tell myself that wholesale - selling in other shops and in other location is a form of advertising, that comes at a cost.. but still its great advertising and that normally comes at a pretty large cost anyway.
3 years ago
risabeads says:
Thanks for this article. I've been struggling with the to wholesale or not wholesale question for a while. I took a look at my prices and it became clear that I've been selling my work at wholesale prices for years now. I took the plunge and adjusted my prices. Now I'm practically holding my breath to see what happens......
3 years ago
shadesofsplendor says:
I have also been approached about wholesaling. In my research I have found that if I produced many of the same item, I could then purchase my supplies in bulk at a wholesale rate, which would then allow me to still make a nice sum even at the wholesale price. I have yet to take the plunge though, because purchasing all those items in bulk, even at wholesale prices, will cost quite a bit of money for my shop.
3 years ago
luckytroll says:
Thanks for the info. I now have an idea about the pricing discounts that happen behind the scenes. Good to know, makes you think twice about doing wholesale.
3 years ago
vabeckner says:
I have owned a boutique which only sold Art to Wear. My overhead was about $10,000 per month. In order just to cover that, I would need to sell $20,000 per month if I doubled the cost of each item I offered for sale: that's covering costs, not making a profit. If I could only mark up a product by 10% then I would have to sell $100,000 per month to pay the overhead. (And we have not spoken about freight to get the goods to the store.) If a retailer is charged the same price as someone who discovers you on Etsy, and the customer finds out that she, too, could have purchased at the Etsy price, the customer will never buy from that store again! So, you can price your goods to enable a retailer to make a profit selling the goods at retail OR you should turn down the wholesale order. Killing the retailer is not a solution. There are still many customers who want to see and touch the products before buying and the retailers are an integral part of that buying process. The retailers are not the pricing problem. The artists need to understand the finances every store owner must juggle before passing judgment on the retail price in stores.
3 years ago
GracieDesigns says:
vabeckner, thank you for your post. I wholesale and I do the usual 50% with a minimum. I wouldn't be nearly as successful as I am without my retailers. I love them. They are return customers, they buy large quantities, and they are all very nice people. My goods do well at fairs, markets and festivals due to the 'touch and feel', and that is why my wholesale accounts just keep increasing their orders and frequency of ordering. I would love to see more information on wholesaling internationally. As a future topic, or a bit for a future wholesaling article.
3 years ago
SusanKJewelry says:
vabeckner.... really great point. Retailers have an important position for sales. I always offer 1'2 of retail for wholesale accounts. The prices have to be in line with each other and both need to profit from it. $2.50 profit would never cover expenses and overhead.
3 years ago
SusanKJewelry says:
alline... really cool site.
3 years ago
HibouCards says:
Dreamwoven and JoyArte, I really appreciated your comments on this article and I agree with you that we already tend to underprice our items, I know I often do. This is really perfect timing for me too because I have just been approached by a boutique wanting to buy wholesale from me and I was trying to figure out if tit was worth it. I mainly sell handmade cards and at $5 a card I do not have a lot of margin for discount... Also I cannot really "mass" produce what I do, since it is all handmade, unique and artistic it kind of defeats the purpose.... Anyway I'm still thinking about the issue and will decide according to what my heart and soul are telling me :) Thanks for raising the issue though, these articles are always helpful and it makes it worth being a part of the Etsy community!
3 years ago
sycamoreboutique says:
I am both a seller, a wholesaler myself, and a wholesale buyer (for my brick and mortar store)so I can comment from all sides of this situation. But mainly, as a wholesale buyer I am looking for something unique, something that can be delivered fairly quickly (assuming I am not requesting something custom) and a low minimum "buy in" to get started. If I were a big store or a chain then minimums would not be an issue, but being a very small, specialty retailer trying to carry lots of different things - minimums are an issue. It is understood that the wholesale discount is tied to a larger order, but maybe consider a sliding scale - a low minimum with a lower discount with an increase for each level achieved. IE: 5-10 pc 30%, 20-50 40% and on. On the other hand, being a wholesaler myself I know that the sale needs to be worth your time. I have found however, if I am not to strict with the minimums that once the buyer gets going they will return with ever increasing orders over time. PS - I usually look for the "wholesale" tag when searching sellers. Angela
3 years ago
sycamoreboutique says:
>>>Would retailers go for a percentage like 40% below retail or is wholesale typically 50%? Just curious.<<< Yes, definitely. As a seller and a buyer I recognize the difficulty of discounting the standard 50% on many handcrafted items. A sliding scale dependent on materials and craftmanship is completely acceptable for wholesale. Some might only be able to offer 20% off - but that is ok if the perceived value is high enough to carry it at retail. Like Vabeckner pointed out, retailer overhead is HIGH and expecting to double your prices on merchandise is not greed, it is a necessity just to stay in business. Unfortunately many of us have to resort to selling some imported goods that we can get 3-4x profit on to make up for things that we cannot mark up enough, or that just sell too slowly (consider that fact that we completely lose our profit on items that have to be clearanced out). If you can't pay the rent, electric, wages and taxes you are not going to be there very long. I love being a retailer, but it is stressful all the same.
3 years ago
lzubal01 says:
Hi! Thanks, this was helpful. I recently had a booth at a "green" fair and was approached a few times about wholesale. I hestitated to follow up with these people because I wasn't sure how to go about it and was unsure about legal requirements. None were mentioned in the article so am I to assume that is a nonissue? Lisa
3 years ago
sycamoreboutique says:
The only legality you would run into would be the sales tax issue and that only applies to within state sales (unless they start enforcing a nationwide sales tax). If the buyer is a qualified retailer they will have a Resale Tax Id issued by their state. This exempts them from paying sales tax on the purchase because it is collected on the end sale (final user), otherwise it would be double taxation. You need to keep a record of these resale tax Ids (for instate sales) for tax purposes.
3 years ago
barkingdogblankets says:
Regarding wholesale costing I was at a loss, I wish I could have read this before I started with wholesale BUT after reading this it seems that I did the right things afterall. Thank you!!
3 years ago
ilovehearts says:
Great advice. Thank you x
3 years ago
TurnitoverTreasures says:
Love the article! I have just made my Etsy shop available for Wholesale orders of 10 items or more in a mix and match scenario. Shops and individuals alike looking for great prices will hopefully check it out! Thanks for the nudge to go Wholesale!
3 years ago
Dreamcatcherdesigns says:
Thanks for bringing this topic into a discussion arena. I've been wholesaling for five years and truly enjoy the relationship that I've established with boutique owners. It may be important to note the difference between wholesaling products that can sell in volume as opposed to those "one of a kind" pieces that cannot. Perhaps the comparison should be between the artist who goes directly to the store to sell single items as opposed to a rep who sells to a chain of stores purchasing multiples of the same item. Most boutiques with which I work do not want several of the same piece until they learn if it will sell. I believe the pricing shown in the article is mainly for the chain of stores. My greatest financial asset in wholesaling is finding that unique boutique owner who exactly doubles my price and if she finds she can sell a piece for more, she shares that profit with me. She knows that if I don't make some money, she will not get my work. Thanksfully, she wants it! I can also recommend establishing a relationship with a store by offering to make pieces specifically for the garments being sold. This can be a win-win for both parties.
3 years ago
SZBEADS says:
Nowhere in these articles do you mention the fact, if buying wholesale that a business license is required! I really get peeve with shows I do mostly when seller wholesale to the general public. A business License lets you know your selling to someone who is reselling an item. Plus, I as the seller don't need to worry about the state taxes, if business lisc. # is given at time of sale. I think we need to inform people any sales we make we need to pay appropriate taxes on and if whole selling any items business license is required in order for item not to be tax. That was one of main concerns when I started selling with etsy that noneof the buyers seems to be paying tax for items purchased. I decided I just pay the taxes myself cause I got alot comments about people not wanting to pay them. As a business practice seller must be aware taxes are required to be pay even if selling as crafts to the public.
3 years ago
TheFourStore says:
I've been approached about wholesaling and just didn't know what to say. I realize if I want to make any kind of profit, I need to rework my prices. I like the idea about offering free shipping on Etsy. Thanks for the advice!
2 years ago
restintheword says:
Hi Beth, I've just received an email from a customer that would like to purchase some of my items on etsy for wholesale. Not sure what to do. She ask if I would consider consignment or wholesale. Which way is best? Also, how do I adjust my prices on these items? I really don't want to lose sales, but I do want to make some profit. Thanks, God Bless
2 years ago
aliengrace says:
Well, SZBEADS, you, like so many from the US, are assuming we are all from the same. I would like to know more about the issue of wholesaleing internationally, personally. I can figure out wholesaleing to someone from my own country - I know I need to charge them GST but I also need a business number (no biggie).
2 years ago
Handamade says:
I have one issue, actually two different issue. One customer ask me for the wholesale and I told her that an order of 12 I gave 10% discount. I can't gave her half of my price or else I don't make my profit like everybody else says. The other one person ask me about consignment or wholesale, and I say wholesale and same thing I told her 10% discount for the minimum order or 12. Like Beth said, we have to considered our time to make, time for taking photo and etc., etc. but all my handmade items I did not even adding my time to make all I know is I can make I item in an hour and a half. But I add my packaging, PayPal fees, Etsy fees and material used. Sometimes I was thinking I will change my price to a higher price then I'm worry about not having a sales. I can make a little profits but not the same as my regular hour job. By the way, about that person who ask me about the wholesales I did not get her for a wholesale buyer. She said for resale she doesn't, get her in the right price points for my items. I've done a consignment but that did not take long. The company I have my items call me that they going out of business, but she sold one of my item and actually, my price for my apple jacket is $12 and she sell it for $24. Anyway, may I will try to raise my price.:D
2 years ago
LovMely says:
I have found that using the sliding scale works for my Etsy shop. I start with 35% off each piece with a minimum of 10 pieces. If they want to buy more the discount can drop up to 45%, i usally don't go much lower than that as my retail prices are pretty low. I now have over 15 sops that carry my pieces and that's with out me having to reach out to them for there business. Most of these have come to me because of my price points. One thing that i would be interested in learning about is how to make a line sheet for wholesale orders. Most companies want a line sheet and i want to make the most professional one i can, but i'm just not sure how to or where to get the best information. Maybe someone in here can help? Anyway, it's great to see everyone's opinions on wholesale terms. Good luck to all ;) ~Mel
2 years ago
victoriaelizabethqoc says:
I loved reading the comments here. When I started my shop most of my sales were wholesale. I was very naive. One thing I learned is to not expect repeat customers and base your pricing on that. I did do that and could not keep up with the volume and time frame a particular customer would like. Also, another thing I did wrong was give/wholesale some unique items. The problem with that is that a pattern can be made from the garment and then it can be made by a dressmaker, possibly for less than I would sell it for. I'm not saying that happens on a regular basis, but I think it's something to take into consideration. Oh and one last thing I wish I would've found out initially is whether or not your tag is on the item when they resell it. A lot of boutiques put their own tag on items, which negates any exposure for your shop. Thanks for the article and also for everyone contributing to the discussion.
2 years ago
steampunkjewelry says:
This is great information and the comments and experience from etsy users add so much more, thanks!
2 years ago
thestoriaproject says:
EXTREMELY HELPFUL! this is tough stuff.
2 years ago
wolfandwillow says:
I am so glad I found your article, Beth! I feel much more confident responding to wholesale inquiries now :) Now, I just need to quit my day job! Nancy x
2 years ago
TrinketTrove says:
Great information!
2 years ago
JosStudio says:
This is very helpful. I just had someone ask me about wholesale. I just opened my shop and have not even had a chance to think about it. Does anyone what other terms should be agreed upon besides the discount price, quantity and shipping?
2 years ago
pnkgeeni says:
Great information. I think I still need to finalize some details in my policies.
2 years ago
SASappeal says:
Great article. just got my first request for wholesale and was excited but also starting to panic. This article answered almost all my questions.
2 years ago
OpusMuse says:
It so interesting to read the views from different sides of the game. I might consider taking up the challenge next time when I'm approached for wholesale request again. I especially like the suggestion from sycamoreboutique on having a sliding scale discount based on quantity for wholesale buyers. It's certainly worth considering. Thanks everyone for sharing their insights!
2 years ago
HelenaZambrano says:
I'm just about to make my store available for wholesale, after I got my first request for wholesale. This article and all the comments are very helpful. Thanks so much! And good luck to all!
2 years ago
OriginalHardware says:
I have sold my work wholesale for some time, but just recently broke into the "big leagues" of wholesale. I have to admit that Etsy is difficult to do wholesale on, because so many wholesale buyers here are looking for artists to buy from who have way undercut their prices. Bottom line is that this is a business, and you have to profit from your work and consider the opportunity that a wholesale buyer also presents in order to weigh the benefits of whether lowering your margins is worth it. You should also consider, even if briefly, the buyer is a right fit for your store. Too often artists don't think about that, and then wonder why the store didn't make a second buy. Usually it's because the work didn't sell because it wasn't a fit in the first place. Not always, but a good chance. Wholesale is tricky, but bottom line is if you are pricing only for the Etsy retail buyer, chances are good your prices aren't high enough to wholesale.
2 years ago
OriginalHardware says:
P.S. Don't mean to be a wet blanket, but I've tried all kinds of experiments with sliding minimums and discounts and have gotten nowhere. Just in my experience, wholesale buyers want traditional wholesale AND a low minimum. I haven't found a way to get around it, so if anyone else out there has a great idea, I'd love to hear it!
2 years ago
MilkwoodDesign says:
In Australia, you also need to take into account GST (Goods and Sales Tax). If you are not registered for GST, your wholesale price needs to be 45.45% of the RRP to allow for the retailer to double, then add GST (10%).
2 years ago
theposhbabyshower says:
I was actually thinking about wholesaling on some upcoming items that I am making, but was unsure if Etsy would allow it. How would you qualify the customer for wholesale pricing? Would you require their tax id# and business name?
2 years ago
BabyBlackbird says:
Companies I have worked for in the past, will sell their own items for the same wholesale price they would offer to to a wholesale buyer, they might sell their items for a slightly slightly higher price then the wholesale (maybe 5%-10%).Then the wholesale price/your etsy price would be doubled for the suggested retail price. You always want to ensure you are selling your item for less then another retailer, or it could hurt your brand integrity. The best way to ensure your brand integrity is kept is to add in your contract with the wholesaler, that your suggested retail price is the only price your items can be sold at. This is just what I have dealt with while working for others. Very good and informative article.
2 years ago
thebrokenshell says:
I agree. Thank You so much for all of your knowledge about wholesaling. Look forward to hearing more ideas.
2 years ago
thebrokenshell says:
I agree. Thank You so much for all your knowledge. Look forward in hearing more.
2 years ago
petitepoireboutique says:
I understand that people like to touch and feel your product but it just doesn't feel right to me that somebody else should profit off of my hard work when I'm making less than minimum wage on each item as it is. I might need a better perspective on this one...
2 years ago
MonkeysOnTheRoof says:
Thank you! Thank you! I have been asked a few times and I'm never sure what to say. I think I need to come up with a sliding scale as suggested, but I need to pick items that I can make easily. Some of our unique items just can't be made in bulk and quickly. I'll be referring back to this thread a lot!
2 years ago
clynnsart2004 says:
This article was definately covering some things that had been on my mind. As an artist and a crafter I feel like I'm constanty struggling with my product worth $ instead of emotional $ since that does not pay the bills. But I do think I will seriously consider wholesale on a local/ state level first before going global to see how it goes.Thanks for the article.
2 years ago
clynnsart2004 says:
Thanks
2 years ago
ArtistaTree says:
This is a great article. I think even if artists are not interested in wholesaling their work, they should price it so they could. I agree with some of the other posts here that (it seems to me) many items are under-priced on Etsy. It's great if artists can sell directly to customers (you make more money per sale) but pricing handmade goods too low (compared to items sold in shops and galleries) undervalues your work, and handmade work in general. This is such an important issue, I hope Etsy keeps writing about it!!!
2 years ago
sweaterheads says:
I am asked often about wholesale and have not taken to it yet. I keep gathering info like your comments here. This has been very helpful. I'm thinking of starting with just a few shops, not too overwhelming. I also want to plan for displays. I have experienced with a store that consigned my things, that they didn't display my hats well and didn't have the sales. They had trouble finding all of them in their store to return them to me. I agree also that many craft artists put their work at such a low price that it seems to be on sale. Be brave with your pricing, don't put yourself on sale. We work way too hard. Thanks again, Happy Selling!
2 years ago
familyhandspun says:
I solved the wholesaling quandary by creating two separate product lines. One is sold by me via the web and at a local market, the other is sold to a local shop. I make sure the shop sells at the same price to avoid customer dissatisfaction. The wholesaled products are designed with ease and speed of creation in mind and my products sell through the store in a steady, reliable way. This also functions as free advertising for me. The shopkeeper benefits by having unique handcrafted products in her shop. The products I sell myself are more complex and I earn a bigger profit but sales are not as reliable and all promotion and sales is done solely by me, a lot more effort than going to the shop to pick up money and drop off more products. I think both myself and the shopkeeper are happy with this arrangement and potential customers have a more varied way to discover my products.
2 years ago
bittybambu says:
Thanks for the great information.
2 years ago
TownCountryJewelry says:
If you have a sliding scale for wholesale, such as 10-20 items discount 40% and 20 plus items discount at 50%, what terms would be customary for reorders? The same terms? Can anyone share their experiences with this? Thanks.
2 years ago
VelvetBitchOriginals says:
Marking...thanks
2 years ago
artbybrooke says:
Great! This was just what I was looking for!
1 year ago
abamber says:
Thanks, marking.
1 year ago
CharlieErnestNErise says:
This was a pretty helpful post! I'm thinking about contacting a few boutiques about consigning some of my etched glass pieces they look amazing but are SO hard to photograph in a flattering way. Pictures don't do them justice. Has anyone thought about package design when wholesaling? If you're putting your website address on the package when someone buys and item from a boutique they may visit the website and chose to buy more of your items directly from you seeing as they are at a cheaper price and you make more of a profit.
1 year ago
babybuttontops says:
This is a great article, thanks so much for the information. I didn't know how to go about the wholesale orders and such. Great info for this newbie!
1 year ago
stampgirl45 says:
Wow! Thanks for all the great info. I was at a loss when I got my first wholesale request..and lost the sale. Now I feel a lot better about pricing, etc. I'll give it a whirl and see what happens. You never know...
1 year ago
CreatureCollars says:
This is a great article and I really need the extra help in this area. I was recently contacted by a wholesaler wanting to know if I do "drop shipping". Can anyone explain how this works? I can't find any specifics on this. Thanks!
1 year ago
Tessadacat says:
I have been a member for a while but didn't have the courage to sell my work. But now that I have amassed a great deal of work, I am ready to sell it. I carve and shape cork. How do I get started. My art is at art-spa.com Thank you
1 year ago
rawadesign says:
Thank you for this helpful info...I will be waiting for more interesting articles!
1 year ago
TwinTreeCrafts says:
I don't think wholesaling is for me right now. I just don't have enough stock. But I will definately keep this information in mind for the future.
1 year ago
mothjewelry says:
I am just getting into wholesale. I did the consignment thing for a while, but for me it didn't work. Sales always come in drips and drabs. As well, I had the experience of stores placing my work in not so great spaces in shops. Of course products they invest their money in, they want to sell first. I intend to be the product they invest in. You should too. Thank you for this article. I look forward to more.
1 year ago
TwilightFaerie says:
Something to consider when selling wholesale is wether or not the items once retailed will carry your artist name or the store/entity selling it's name. Many times the wholesale buyer will want the artist name removed so that their customers can only find the item from them and not hop online and buy direct from the artist or from some other entity selling at a lower price. This negates the incentive for the artist to sell wholesale for exposure. Make sure and inquire if your artist name will be included at retail if advertising exposure is what you hope to gain from selling to a wholesale buyer. So far on Etsy I have had several inquires for whole orders, however they never follow through. I have been told that even with a 50% discount the price is too high. On some of my product I can not justify anything lower than 50%. I do think a lot, NOT ALL, of whole sale shoppers who check out Etsy expect to pay what they would for mass produced, assembly line products and lack an appreciation for what HANDMADE means. Usually when I check their profiles they have only joined Etsy within that week of their inquiry indicating they don't quite understand where they are shopping.
1 year ago
abeautifulpen says:
If a store wants an exclusive, tell them that you will try them for 6 months. If they don't produce, you can sell to anyone in that area. Also, if they can't handle your wholesale price, forget them. There is a good pricing calculator app for iphone called "craft fair"
1 year ago
malidolls says:
this information is really useful! thank you so much
1 year ago
mariasilverbutterfly says:
I feel that if you want to sell items at wholesale, calculate a reasonable price on percentage above the cost of the item cost $ 20.00 to make sell at wholesale at 35% above the cost price of $20.00 That is $7.00 above the real cost of the item, so you won't lose so much but still making a profit over the item or items. but $ 2.50?? over the cost? totally insane. Unless you really want to get rid of the item(s).
1 year ago
Chocchipdesign says:
thank you ^.^
338 days ago
MoreThanWool says:
Thanks for all the great info. Most of what I sell is one of a kind and not reproducible. I will keep it in mind for the future. I also appreciate the info on pricing.
183 days ago
kendrasred says:
This was very helpful and timely. Thank you!
144 days ago
Lokha Ooi from LOKHASHOP says:
Thanks !!!
108 days ago
Eva Somer Belle from EvasArtcessories says:
very helpfuly, you can always try offer the lowest discount - and maybe negotiate. I like the sliding scale idea. I am considering to try 20 % off for a combined sale off $250, on select items, as not everything can be produced at the same rate. Anyhow, I have had 20% off sales in my store. I suppose you could always make the coupon say wholesale, and that would mark it as sold as whole sale, versus just a sale coupon. I am unsure of how the "reserve" in the title works. How does it keep someone else from buying it? E
94 days ago
Eve from blague says:
wonderful
93 days ago
Keri from twentyseven27soap says:
I do not wholesale my products for 50%. I give a 40% discount and have a pretty sizable minimum. Also, it is very important to never undercut your retailers. If your prices are lower than theirs, there is no incentive for a customer to buy from their shop. As a business grows, it is very important to have wholesale strategies in place since it becomes pretty tough for one person (or even group of people) to produce, market, and retail product.
11 days ago
ForAutumnsLove from ForAutumnsLove says:
I could have used all this information a few weeks ago when I was contemplating selling my items wholesale after being approached by a customer. After reading all the great comments which were very informative I realized I am not the only one who needed guidance on this subject. It was something that I had not anticipated and actually should have before opening my shop but I never imagined that it was an option. Anyway, I was given some opinions by other sellers and asked the customer to provide the retail stores name so I could see how my items would be displayed, etc but ...they never replied! Which made me nervous and wondering.....
10 days ago