Excellent article ;)

I agree that tiered pricing is a great way to get sellers into your store. I will often follow a lower priced item to a store, and either buy it, it and something else, or it and put something in favorites and go back later. Being on a budget, however, I must say that in my case, I often do not follow high priced items. I just take a look at it, no I cannot afford it, and assume the whole store is priced that high and don't go there.

Had not really thought of having a "showpiece" item. Some really interesting points and advice.

Great article. I've found it to be true. A varied price-point has brought me more buyers. I've had hearts on some more expensive items, but I don't know if they're a "showpiece." I suppose they could be. I wish we could have a discussion on how this would relate to being able to move items around in our shop.

Let us have items in our shops in more than one section. that way we can show item types and item price ranges. please please please. I placed a post in the forums as my response to this article http://www.etsy.com/forums_thread.php?thread_id=5321310

Thanks for the article! (and Discomedusa just rocks it, just so you know).

Thanks for the reminder. I have plenty of tiered priced items in my show inventory, but I've been a little lax posting as such on my etsy shop. I really probably shoudl get on that.

This is a great article for me. I'm just starting my store and wondering how it would be effected by products in different price ranges. Now I know and feel more confident about do this. Thanks for the article.

Thanks for the info. I was worried if I created smaller items, (inexpensive items) that i may turn off potential buyers of my pricier items. however, we all like a deal & hopefully those customers I was worried about will understand the offering of a variety of pricepoints. inexpensive doens't mean less quality, right? : ) So my challenge this week is to create those smaller items. well maybe not smaller, just less expensive! Thank you! I love a challenge!

Great article! The tips are incredibly useful.

really great information. the showcase piece idea is a good one.

Thank You so much this was so informative for me as a new seller here

Thanks for the advice. I set up my shop several months ago and kind of abandoned it for other projects but I am ready for a new committment :)

tiered pricing works well for me, too..I have discounted or 'oops' items if i make dye mistakes and they sell well

Great tips!!! Thank you!

that helps - thanks!

thank you!

This article helped me get started. Thank you so much. I have to tell you...Etsy is just amazing! I can find any answers to questions I've had just by browsing around this site. I'm more confident that I can move forward with my craft now. Much more to come! What a great group of people! Thanks again. Tara

thanks, very informative and helpful

akaisilks - thanks for the idea. I have some handbags that end up not being quite "perfect" enough from time to time and I always wonder what to do with them. Selling as an "oops" for less is great. You can still sell it without calling into question your craftsmanship or integrity or taking a total loss on it. Great idea.

i haven't even started making anything yet, but reading this article made me feel more motivated and excited to start up soon. i'm very happy you have such helpful information for people like me who don't make anything yet, but are seriously considering starting their own business. :)

THanks for the extra pricing information! It was very helpful!!! =)

Thank you...I had considered this...but now will definitely apply it to my shop.

Thanks you! Great advice :) I'm going to have to rethink things a little now.

Nice article, helpful tips. Thanks ;)

I agree that being able to list items in more than one category would make shops more search friendly.

very helpful pricing tip! A great article, thanks!

Thanks for the info.

this is great info! i was thinking about revamping my shop this year with a new "makeover look" but now i may also incorporate a "makeover pricing" as well! thank you for this insight!

Interesting, was already thinking about this - didn't know it actually had a name - THANKS!

Great article--food for thought!

You've inspired me! thanks

Great suggestions! Thanks for the ideas!

Thanks for the input and examples for Etsy sellers. This makes things relatable and inspiring.

I found this article to spark some ideas for my etsy store as well as my main store. Thank you very much!

Thanks for the info. I've always done craft fairs and find that it's easier to sell in person, so any info to sell online is very much appreciated. Vanessa

Loved the idea of including a showpiece item. Thanks for the great info!

great article - I found that introducing inexpensive items really helped me get sales during the holiday season. Now I'm working on stocking more mid and high priced items and maybe a showpiece or two.

Thank you for your great info. You have given me some ideas to follow through with. Pollyfrog.

Yes! I used to price every, single scarf in my shop at $40...I recently added my "Fringie" photo prop line starting at $55 and going up to $95 and now offer home decor throws for up to $225 each. This has really expanded my market; I'll soon see my 600th sale in just over a year and I've obviously increased my average purchase price substantially! Thanks for making an important point. :) Celeste (Crickets)

A lot of good advice. But I have figured out much of this on my own. Tt is nice to see that someone else is thinking along the same lines. I am surprised, however, to see such high prices. Maybe it looks that way to me because the Swedish crown has dropped again. My profit margin is also rather small. I am trying to give my potential customers a chance to try my products. I try to think like a buyer, a buyer who has champagne-taste on a beer-pocketbook! People must think that I sell poor quality products. I don't. I really make an effort to make fine jewelry out of good materials and mostly sterling silver. I think a lot of sellers charge too much for their products. But maybe all of this is just a sign of the times. Lots of people have a tough time with money and first thing they save on it luxury i.e. jewelry. Thanks for listening...

I am going to try to have a few high-priced items in my store to see if it helps my image. I had a lovely necklace that I charged a little more than I usually do, but my sister-in-law asked for it as a Christmas present. So I GAVE it away! But I can make more... And I will!

I always price way too low, and although doing tiered pricing, it was still helpful to see some solid examples and tips.

I'm new to Etsy and have been trying to figure out the buyers here. I sell vintage toys and dolls which normally price themselves. I have tried to price my items lower here on etsy in hopes of drawing repeat customers and getting customer requests. With only a month's worth of sales to analyze, it is still difficult to get a feel for where the buyers are at with spending. I do have a wide range of pricing currently my most expensive doll is $250.00 and my least expensive is $3.00. Hopefully I'll start to see some repeat buyers and get some better information to price accordingly. Loved the article!

I too am new to Etsy, so I greatly appreciate these tips! Diversity seems to be the way to go! I try not to charge too much for the time and energy that go into the items sold in my store, but I realize it's important to reach out to buyes of all budgets. Great article!

Great advice, your other articles on pricing are also really helpful. Thanks

Good information, thank you!

Ohh good, Thnk you for your article

awesome..I learn a lot. thanks

Great advice and its true. I was advised to start with plenty of inexpensive items, so I made lots of little fuzzy bunnies with carrots. They sold for eight dollars a piece and then suddenly I sold two $95 items. Oh happy day!

Just what I was looking for. I had that idea, but I read some where that to do that wouldn't be so productive. But I figure why not. I do offer something of what you're describing, but will do a little more vamping on my prices and tags to see if it will make a difference in my shop. Mahalo for the great info. Keep it coming.

I love the idea of a buzz piece. It's really gotten my creativity going - thanks!

Great info. for a newby. I hadn't thought of showpieces. Although I did think of tiered pricing.

that necklace is spectacular...

Yes, I agree. I've been selling my pottery at festivals for 16 years. The "Wow" factor doesn't necessarily sell more "Wow" pieces, but it will sell more of the smaller items. You've grabbed their attention with the fancy item, but it's the smaller items that sell. They may like the large expensive, fancy item, but they will usually buy something more affordable, know when to "switch them" or draw their attention to your best seller. Also, if you can create a memory in the mind of the buyer, then they will like your stuff more... I remember doing a magic trick for a kid, while his parents checked out my stuff. They came back later and bought from me. As they left the booth, they were saying, "This will be out souvenir from Oregon". I created a memory in their minds. That converted to a sale. How can you make someone remember your shop? Remember, they want to be "wow-ed", but they will usually buy 1. Something novel or 2. Something affordable.

Thanks!!! I got more information from your article than from three books of marketing.

wow! great advice! i really like the series on how to get your shop up an running! :D

very helpful tips

Thanks for the advice, I really need to figure out pricing. What's a big beautiful to do for me, may just be a bracelet for a buyer..

Thanks for the info & advice. I struggle with pricing too. I suppose my "Gargoyle Kitty" might be considered my showcase piece. But he's very different from the majority of my works.

It all sounds great, but.... I know I've been somewhere on Etsy (storque?) where we could see what has recently sold....it would be great if prices were shown, then we could see the average selling price. My experience in a gift shop would be that people are drawn to the high price item, but only spend under $20. I never really seen internet sales working that way, I admit I'm a newbie. My fear is that I'm going to price myself out of business, that is why my prices are so low.

super interesting! thanks

I'm new on Etsy and I'm also worried about pricing my items too high to attract customers or too low to make a reasonable profit. I put a lot of thought into my designs and I see them as art as well as a product... pricing is such a tough decision! I have added more lower priced items to my shop and I will try to think of a "buzz" piece to add...

Excellent thank you.

good ideas. Thanks.

this is great! i always ponder about "underselling" my line with the less expensive pieces, but i have noticed if I put my seconds/opps items under $50 they sell well with out under valuing my entire line. I am going to try some under $20 items this week and see how it goes.

great article, I totally agree. A wide range of price points gives buyers a chance to get something now and to have that dream item on their wish list. You never know when someone will come back for that special piece.

I find this line of thinking extremely exciting! Most of my jewelry designs are sold by me as one on one with the customer, face to face. It is easy to see the look in their eyes or the way they fidget etc. I didn't think I could convey the thought of making a design in a less expensive metal or a different crystal than Swarovsky to bring down the price of what the customer thought of as a "to die for bracelet" or " I just have got to have it" earrings! I usually satisfy the customer, and give them something they really wanted, at a price point they are happy with. They come back and buy more. But I am trying something in my shop. Making a design that can appeal to many and posting it at different price levels using different components to adjust the pricing, trying to give the same look to the design eye. Just want to say thanks to etsy for all the help you give us :)

fantastic examples- thanks for the tips : )

Thanks for your article, great advice. I'm inspired again!

Thanks for the advice! Something to think about !

Thanks for your article!! Good ideas :)

Etsy--you've got my cogs turning! Terrific ideas--going to start thinking about including a 'buzz' piece as well as introducing some under $20 pieces and see how that goes!! Best wishes everyone!! tx

I wish photography was as easy to price : (

Very helpful and smart advice!

I am new to Etsy. I appreciate the advise.

I'm new and need all the help I can get! This article answered a lot of my way too many questions.Thanks!

How helpful this was for us with newer shops. Pricing is a tough one for a new shop with no "following". The question of pricing is confusing. Many sellers price their products at such a low price that it is hard to understand how they are making a profit, yet too high a price and no one bites. Finding that right balance between attracting traffic to your new shop, yet not working for free is a challenge. This was so helpful, giving me lots to think about. Thanks for all the invaluable advise from sucessful Etsyians.

I've been pricing many of my items too low, and I'm now adjusting them. But the tiered system has also given me inspiration to think bigger, as many of my items are lower end and I would like to make a jump into a higher market. Thanks for showing some shops that are doing this well, it's great to have good examples!

Is there a way to organize our shops to reflect the different price point items. Or do you suggest that they are all mixed togheter? It worries me to price things higher because of comments made, for example - Pussdaddy says that if things are priced high, they don't come back. Robin (grannygrant)

These are some good ideas. I think it confirms what I have been considering. I sell fine art photography and was considering offering postres as an alternative. You have reinforced my decision. Thank you.

This is a nice article, thanks for the great tips. As for organizing your shop to reflect price points, you could always utilize the Sections feature. Just an idea. :)

I have just started the tiered pricing---smaller bowls and such for a lower price, "just to customers interested in my work" . I know my prices are fine. I sell for the same at Art Fairs that I attend. Many people do not understand the amount of work entailed in doing the glazing on my pottery.

GrannyGrant asked the question flitting through my mind. Do you have sections in your shop for just the lower priced items? Example: Art $10 to $20 range; Art $20 to $40 range. etc. etc.

I like the thought of tiered pricing never considered it before as a tool to engage first time buyers to test products.However the concept feels awkward especially as a new member because there is a lot of detailed work involved producing items. It leaves me battling with producing items with less detail so they are cheaper.Part of the joy of making is in the detail.

Thank you!This artical was very helpful! I think I need to have the low price items in my shop.

Wow, great points were made here. They were highly noted and will be implemented!!! Thanks! Butt Bucket Hammocks

You don't have to give up the details to bring the price down. There is a bracelet pattern that I make, making it out of Swarovski crystals and pearls the material cost is ~$40, so I have to charge around $100 to make it worth the effort. However I can do the same pattern with glass beads and seed beads with a material cost of ~$5 so I can sell them for ~$30 and still be happy. It is the same level of detail if not more for the glass bracelets so I don't lose any of my enjoyment but it makes the bracelet more affordable. (I haven't yet posted anything but I have done craft sales.)

Great article,beautiful pieces shown.

Thank you, reading this article was very helpful!

Thanks for the great advice. I also enjoyed the comments from other Etsy shops.

Love the idea of tiered price points, after all, some things take more materials than others to make. Also, depending on the "small work" involved or the addition of beads or finishing products etc there will always be a market for the top, middle and low end sales ranges. In this way you can hope to reach all different levels of buyers out there. I know I'm constantly on the lookout for a bargain but I also look for quality- AND I'm willing to pay for it when I find it.

Excellent advice. I have started selling using tiered pricing and it is working well.

Very good information. I'm new on Etsy and pricing information is very helpful to me as well. I've tried placing items with low prices as well and a bit higher and hope to start getting some "bites".

I think I need some lower priced items in my store. I will try this out for sure!

I use tiered pricing and it works very well. Especially well for drawing in new buyers that just want to see if they like your product before they make a larger purchase from your shop.

You really should not feature such great sellers in your articles, I can't help but wander off to shop... ;-)

Nice article. It is good to see pricing broken down into categories. In this sense, we can focus on one category at a time, rather than jumping around with different prices and confusing our customers. Thank you for sharing!

very good advice

Thanks a bunch, this was a great article that helped a lot

Wow, these are both great examples, I'm off to think about being more tiered!

If it works for cars it should surely work for nursing covers. Thanks for the info!

When I work street fairs I place the most COLORFUL and BOLD and PRICY Pieces right out front and let the Item and the cost become less as they're forced to move deeper in to my lair !!! It works beautifully.

Thank you! My instinct was right in creating a rosary bracelet design in 3 versions, basic, mid price, detailed model. My question is: proper wording to describe each tier? any suggestions?

Love this article. I really liked the parallel with the car industry. :) Makes sense.Thanks!

Wonderful tips. Thanks so much!

Great article. thank you.

I've been selling hand-made items since 1981 & I have found that when it comes to selling, you DO need a 3-tiered approach to pricing. The higher-priced items make your "regular-priced" items look lower & the lower-priced items (under $10 or $20) are your "bread & butter" items... The under $20 items (or better-yet, under $10) are something a potential customer does not have to "think about"... So instead of placing the listing in their favorites for a "later buy" (or at a craft fair, walking away to "think about it") they will instead buy it immediately... These are what I call "no guilt" purchases.. Great for "instant gratification"... And you can't beat that! Also, if you sell very-low priced items in the $2 price range (like greeting cards & dish-cloths, etc) once your PayPal, Etsy fees & shipping supplies are deducted, you'll make no profit... & for this reason, the ultra-low priced items need to be bundled (grouped) into sets of 2 or 3 to reach the price of about $7 - $10... If you do this, you will make money instead of just wasting your time on hard work with no profit!