Service Tips for Sellers: Everyone Isn’t Your Sweet Aunt Kate

Dear Sellers,

Everyone isn’t your Sweet Aunt Kate. Everyone has an Aunt Kate — she’s the sweetest lady alive, always delighted with your latest crafty endeavor, no matter what it is. It doesn’t matter if the glue is a little blobby or there’s a tiny smear in the paint — she displays or wears your latest as if it were a Picasso or the Crown Jewels. We’ve heard it from you, dear sellers: one day you were faced with a situation where someone is less than pleased with the experience with your shop. Your customers aren’t related to you, 99% of the time don’t even know you, and do indeed object to things Sweet Aunt Kate overlooks. Successful sellers will tell you, from creating your art to shipping it out, every piece has to be your very best work. If you make a mistake in the design phase, don’t send it out and hope they don’t notice the flaw. If you are having a rough time getting orders out in a timely manner, perhaps your shipping policies need to be reworked to allow yourself extra time.

So what happens if you’ve brought your “A” game to the table, shipped out the perfect craft, and you still get an unhappy customer?  It is opportunities like these where you can learn from the feedback and try to turn a negative experience into a positive one.  Stop periodically, step back, and check your business. Tweak, refine, and change when necessary. Below is a list of tips, member suggestions, and responses you can refer to when sticky situations arise.

  • Above all, keep your customer in the know.
    Acknowledge their purchase, either by convo or by making sure you have a message in the Shop Appearance>Message to Buyers portion of your shop.
  • Keep Your Cool.
    If you end up with an angry customer with a penchant for colorful convos, take a deep breath, make whatever offer you can to make things work for them, and then realize — it’s not always you. Allow the other person to “let off some steam,” acknowledge the person’s anger and empathize as appropriate and let the other person know you understand the issue.  In all cases, try to establish a solution, a compromise or some other positive outcome for the situation.  And remember…stay professional, no matter what.
  • Avoid hot button words and phrases.
    Don’t show impatience or place blame on other people or organizations.  Try avoiding curt, negative, dismissive, or accusatory language or phrases such as never…, I’m too busy to…, it’s not my fault that…, you must have…, etc. Sure, it can be really hard not to get defensive, but it will save you time and energy in the end when you patiently send a professional and friendly response at the outset.
  • Make up for your mistakes.
    We are all human and sometimes make mistakes. For instance, if you’re running behind on shipping, you might offer to ship for free or upgrade your customer’s shipping from First Class to Priority Mail.
  • Create a refund policy.
    If the customer is not happy with their purchase, you might consider offering an exchange or a refund. This can be a tough one, especially if the customer doesn’t contact you until a much later date. Even if you have policies that you strictly adhere to, it pays to consider each person’s request before referring them bluntly to your policies (tip: I recommend asking that the customer ship back the item they wish to return or refund before granting the refund or exchange ~marymary).
  • Know when to cut your losses.
    On a rare occasion, you might find yourself in a situation with a customer that you will not be able to please no matter how hard you try.  If you find yourself  taking too much time away from working on your business or handling your other customers, it might be time to cut your losses.  While you want to do everything you can to turn them all into a Sweet Aunt Kate, there will be times when all you can do is politely thank them for their business, apologize, and go on with your work.

What do I do if this happens to me?  Responding to unhappy customers can be tricky and sometimes difficult.  We’ve pulled together responses that may inspire what you say if you find yourself in this situation.  Keep in mind it is always important to personalize notes with the member’s name, specific transaction details and issue.  The responses below are just a starting point.

Customers unhappy about long shipping delay:

  • TroveDesigns provides the following information: “Thanks for letting me know about the delivery delay. I have had parcels to [LOCATION] take up to [APPLICABLE TIME FRAME], which can be really frustrating while you’re waiting on a parcel. If we could wait until that time frame has passed [DATE] and if the parcel has not yet arrived, we can discuss how we can progress from there.” (Be that a replacement item, a discounted replacement item, or a refund.)

General refunds or exchanges:

  • “Hello xxxx, I appreciate you contacting me with your concern (concern goes here).  It is a goal of mine to make my customers satisfied with their purchase and as per my shop policies, I would like to offer you (your offer goes here.  It might be a full refund, partial refund, item exchange, or other measure of appropriate and professional goodwill to help remedy the situation).  Keep in touch, (your name)”
  • bamabelle uses: “Hello! I do have a return policy, I can exchange for store credit. I’ll contact you when I receive your returned item, and you can shop. Let me know if there is anything in particular that you might want, but isn’t listed.”
  • CricketsCreations has a great line: “First I will offer an exchange and if that doesn’t work — ‘Dear So-no-So, Thank you for letting me know that the scarf was (insert problem here); I’m glad to have the chance to make it right & I apologize for what must be a frustrating situation! Please send the scarf back to me right away. As soon as I receive it, I will refund the full purchase price via PayPal. I regret that the cost of shipping both ways is your responsibility. Apologetically, Celeste (Crickets)’”

Custom orders or customizing options on a product:

  •  ”Hello xxxx, Thanks so much for your interest in a custom order; this project is something I am very interested in working on with you.  From my understanding, you would like for me to (spell out in as much detail as you can what you think your customer is asking for to make sure you are in agreement).  Please let me know if this is correct and if you had any additional thoughts or ideas before I get started.  Keep in touch, (your name)”
  • RightAsRainCreations says: “If I am not able to accommodate a custom request, I usually will try to find another seller who has what they are looking for or might be able to make it.”
  • Jkollmann advises: “Communication is key, and the ability to ‘audition’ the piece of work as it evolves by sending pictures for review and approval is great so the piece doesn’t come back.  Anything that reduces the risk of an unpleasant surprise when they receive the item is good!”
  • KarleighJae says: “I have learned that whether communicating through convos, email, or in person, it is always best to repeat or rephrase what the customer is looking for when ordering a custom item.  That’s not just customer service, it’s good communication.”

Difficult customers are fortunately not the norm. However, it’s good to have an idea of what you will do when they cross your path. Whichever path you take — applying strict policies each and every time, or taking complaints on a case-by-case basis — keep cool, stay courteous, and be professional. Running a business isn’t easy, but the rewards are terrific, and there are a lot of Aunt Kates out there.  For more examples and other tips, check out this forum threadfilled with great tips from other Etsy sellers.

More about Service Tips for Sellers Series: Running an online business has many perks, like the ability to remain somewhat anonymous behind a computer screen (maybe even working in your ‘jammies).  But that computer screen does not preclude interaction with customers. Good online customer service may be even more important than offline: good service gives buyers the peace of mind that they are buying from a trustworthy and reputable seller.  As an online entrepreneur you have the opportunity to provide excellent communication, create a friendly face for your shop, and promote repeat business.

  • saltandpaper

    saltandpaper says:

    good info here, thanks!

    3 years ago

  • phydeaux

    phydeaux says:

    Very sound and sage tips!

    3 years ago

  • Czarina1313

    Czarina1313 says:

    Good tips. As a customer, I had a parcel that never arrived; however, the delivery confirmation said it did arrive. The seller cited this, case closed. I suppose someone else received my package. Since I saw the USPS receipt, I know the address was correct. Obviously it's the post office who's to blame. But -- I'm still out of the money I spent, since I didn't but postal insurance (because it's almost impossible to collect on -- I know this from experience). So what can I do? Nothing. I want to keep a good relationship with the seller. So I just shut up and cut my losses, but I'll always be annoyed by this transaction.

    3 years ago

  • TLBeads

    TLBeads says:

    The tips were very informative. Most of these things are kind of common sense, but it never hurts to hear them from the professionals! Thank you!

    3 years ago

  • PaperParaphernalia
  • woolcomesalive

    woolcomesalive says:

    so helpful! Thanks :)

    3 years ago

  • tangerined

    tangerined says:

    Czarina1313, I believe at that point the seller has done all they can do, sadly. I'm not sure how long ago this transaction was, but I think the next step is usually for the buyer to speak with their local post office (with DC number in hand) and try to track down the package. Sometimes it ends up back at the post office (they do have an unfortunate tendency to loose things on occasion) but for some reason or another doesn't make it to your door. I know you said "case closed", but I hated thinking of how crappy I'd feel in your shoes as well. (this was a great article, thanks guys!)

    3 years ago

  • unconventionalida

    unconventionalida says:

    So odd...I do have an Aunt Kate. She is the sweetest aunt ever...she's also my biggest fan. So odd. Great article, too!

    3 years ago

  • tinyleaves

    tinyleaves says:

    It is amazing how few problems I have had in over one year spent selling on Etsy. But transactions can't always be perfect, and a dissatisfied customer is definitely not worth the wear and tear on my emotions. When problems arise, I believe it is best to make it right for the customer and consider the additional transaction costs a part of doing business. (Makes life a lot simpler, too.)

    3 years ago

  • bluestarbutterflies

    bluestarbutterflies says:

    I'm a new seller. And I have been a buyer in that awful situation when an item doesn't arrive (not on etsy). It's really a bummer because no one feels good about it in the end. Thanks for the other great tips! Now, I'm off to get some customers in my shop so I can put this good info to use. : )

    3 years ago

  • GingerAle15

    GingerAle15 says:

    I'm also new here, Thank You so much for sharing this interesting article.

    3 years ago

  • craftyfolk

    craftyfolk says:

    great advice!

    3 years ago

  • TheGreenZebra

    TheGreenZebra says:

    Thanks for the useful tips. I have yet to make my first sale, so I'm hoping that it will be a problem-free transaction.

    3 years ago

  • AnaStella

    AnaStella says:

    This is super helpful. Luckily I have found my Etsy customers to be very nice and friendly, and nothing like the people I had to deal with when I was an interior designer. I actually like these people!!

    3 years ago

  • mgranade

    mgranade says:

    Very helpful! Thanks.

    2 years ago

  • freshieandzero

    freshieandzero says:

    Good stuff. Thanks for sharing!

    2 years ago

  • beadelight

    beadelight says:

    Wonderful advice. Having come from a job where I had to deal with disgruntled people, I can say that patience is key. Also repeating what the problem is not only ensures that you understand it but assures the customer that you do, and also tells them that they're being heard. That goes a long way towards having a successful outcome.

    2 years ago

  • beadelight

    beadelight says:

    Sometimes asking the customer what it is they want can be helpful, especially if they want less than you're willing to offer :) It also gives them another chance to "be heard" by you, especially if they haven't liked any offers you've already made. Of course doing this needs to be weighed against the possibility of receiving outlandish requests that you'd have to refuse. But if you do so politely, you'll probably have a better idea of what to offer them instead :)

    2 years ago

  • bethanylorelle

    bethanylorelle says:

    Thank you for guys for all the great tips. Very helpful!

    2 years ago

  • StableAngel

    StableAngel says:

    Thanks for the tips!

    2 years ago

  • VintageStarrBeads

    VintageStarrBeads says:

    I have had the good fortune of shipping hundreds of items in less than one year, all by Post. None have been lost but about 5% have had major delays including weird trips to other countries whne they should have just gone to the next state! I have refunded for items that were needed by a certain occasion, even though the buyer did not purchase insurance or a more expensive postal shipping. I hate delays myself. Eventually all items reached their destination. Returns are unfortunate but I just refund the price of the item, not insurance, provided they are returned in a timely manner, say up to 10 days from receiving it. If later then I take 10% off the cost. I will not accept returns after 30days! Spending time trying to track should be the customers time spent. Upon shipping I give them the delivery confirmation and package size weight etc. It's out of my hands once mailed and if no insurance well, the responsibility is now theirs! -Rachelle Starr

    2 years ago

  • MrsWeasel

    MrsWeasel says:

    Actually, my aunt Kate is an insane, pill popping maniac who does her best to destroy everyone's lives for the sake of her own amusement. But this was helpful none the less.

    2 years ago

  • yotldesigns

    yotldesigns says:

    Thanks for this info.This is great advice.

    2 years ago

  • smootynashley

    smootynashley says:

    Another newbie. Thanks for the advice!

    2 years ago

  • SugarAndSpiceStudios

    SugarAndSpiceStudios says:

    How do I credit money back to a client if needed (through Paypal)? Would someone be able to convo me? Thanks!

    1 year ago

  • TwinTreeCrafts

    TwinTreeCrafts says:

    I love the scripted responses. I especially like CricketCreation's response.

    1 year ago

  • daisypatchdesigns

    daisypatchdesigns says:

    Great scripts and great advice! Thanks for sharing!

    1 year ago

  • EmilyWiserJewelry

    EmilyWiserJewelry says:

    Thanks. This is really good advice. The templates will really come in handy.

    1 year ago

  • IlluminatedPerfume

    IlluminatedPerfume says:

    This is very helpful, thank you. It would be great if Etsy would re-do the feedback system or had some way to remedy those folk who leave neg feedback without bothering to contact the seller.

    1 year ago

  • TheWrightWreath

    TheWrightWreath says:

    super tips! thank you!

    1 year ago

  • mozelladesigns

    mozelladesigns says:

    These are great tips! I have fortunately only dealt with one difficult customer but it's always good to get advice on how to handle situations if they should arise.

    1 year ago

  • LilahBelleVintage
  • herflyinghorses

    herflyinghorses says:

    Communication is always key. A customer may be upset when they first contact you but if you communicate well, they are almost always willing to work with you on a solution. It's how you handle that situation that gains you repeat buyers.

    1 year ago

  • herflyinghorses

    herflyinghorses says:

    I greatly disagree with sellers who claim that once the package leaves their hands, they are no longer responsible.

    1 year ago

  • Sidhesheesboudoir

    Sidhesheesboudoir says:

    This is awesome info - thanks for posting this) happy holidays EmbersidheD

    1 year ago

  • zafirenia

    zafirenia says:

    Great article! Thank you so much for sharing! : )

    1 year ago

  • kirevi

    kirevi says:

    Thank you so much for sharing with us:)

    1 year ago

  • accentonvintage

    accentonvintage says:

    I've had many sales, but only a few unhappy customers who were satisfied after convoing me. Customer service is so important and thank you Etsy for this topic. It is good sound advice!

    1 year ago

  • 443Jewelry

    443Jewelry says:

    Great great article! A few of my packages have been taking awhile to arrive (even with a delivery confirmation) so this gives me some hope with not upsetting buyers!

    1 year ago

  • buffalogirls

    buffalogirls says:

    I love customers who understand and who are easy going. Just the other day somebody order my hand-dyed yarn which I sold at a craft show and forgot to take it down. The woman who bought it on line was so nice and did not object to a different yarn I offered her. I am learning from the nice people how to have patience, so able to be as nice when I am on the other side of the computer screen.

    1 year ago

  • Iovelycrochet

    Iovelycrochet says:

    Great article! Thank you for sharing! Happy holidays

    1 year ago

  • beliz82

    beliz82 says:

    Great Article It is great to know because for selling overseas is very important and these are great tips. Thank you for sharing.

    1 year ago

  • MarKhed

    MarKhed says:

    this is EXACTLY what I was looking for, thank you!

    1 year ago

  • IlovedielineStudio

    IlovedielineStudio says:

    Thank you for the article. but it seems some customer dont really care about my policies and they just want full refund and no product back :(. I have told them please return the item first and then I will refund the money. However I have thread by if you dont give me my money back right away i will put a NEGATIVE FEEDBACK!!! Who wants a negative feedback? I dont know. I believe Etsy should improve in this case be able to erase some negative feedback with proof as being thread by other customer. I just talking as a seller experience. Thanks Mery

    1 year ago

  • petalbelles

    petalbelles says:

    Wonderful tips. Thank you.

    1 year ago

  • TheFertileGarden

    TheFertileGarden says:

    Wonderful article, thank you! I love the scripted responses!

    1 year ago

  • LastMinuteClothing

    LastMinuteClothing says:

    Well, I am having the problem of the customers product lost in the mail somewhere. Following the suggestions in this blog, he hasn't become an angry customer but he is a disappointed one. It is harder to deal with a customer that is simply disappointed rather than angry. Any suggestions?

    1 year ago

  • earthnskystudio

    earthnskystudio says:

    Excellent tips! I haven't run across a cranky customer yet but I'm sure I will at some point in time. I'm filing this article for such a time. Thanks! ^_^

    1 year ago

  • enchantedbeads

    enchantedbeads says:

    Thank you for the great advise and tips!

    1 year ago

  • VintageStarrBeads

    VintageStarrBeads says:

    These are some very diplomatic writings to ease some sticky situations. I have been there and know that with quantity sales the odds are that I will be there again. Miraculously with about 3000 sales only one has been lost and that was simply because the overseas buyer mistakenly typed her address wrong in English!. I gave her a full refund! I could identify! -RACHELLE

    1 year ago

  • Dyeingforewe

    Dyeingforewe says:

    I've had wonderful customers, including the lady whose package to this day has never arrived. Thankfully I had another of the item and was able to ship that out to her, but I'll always wonder if someone in Canada post is enjoying a hank of Tardis yarn ;)

    1 year ago

  • Oceanpeg

    Oceanpeg says:

    I use PayPal going both ways. Recently had a chargeback. Because the item was under $250.00, only had to use Delivery Confirmation, as per PayPal, which I did. It seems that I followed their rules and regulations and should be getting my monies back for the chargeback because of same.

    1 year ago

  • Jewelrybynala

    Jewelrybynala says:

    Thank you, I'm going to keep this seller/buyer conflict resolution language for future reference--they do say you catch more flies with honey ...

    1 year ago

  • PonyAndPoppy

    PonyAndPoppy says:

    This is very helpful. Thank you! I appreciate the sample responses. I recently had my very first package go MIA. Crafting a response that was positive, yet empathetic (but not pathetic :)) took some brain power. Visualizing how I would want to be treated, if the shoe were on the other foot, helped a lot.

    1 year ago

  • soulrust

    soulrust says:

    Very worthwhile read! Saving.

    1 year ago

  • IndyaCrafts

    IndyaCrafts says:

    great tips & very helpful..:) Thanks a lot..

    1 year ago

  • myhandmadecrafts

    myhandmadecrafts says:

    Useful tips, thanks for sharing! Still keeping my fingers crossed, hoping that all my shipments will go well and I won't come across disappointed or angry customers. Good luck everyone! :)))

    1 year ago

  • lkdKids

    lkdKids says:

    thank you for the article. Very helpful. I also appreciate the scripted responses. I have had only 2 issues as a seller, but it leaves a bad taste in your mouth--for seller an buyer. I always want to be my best but some people just won't be happy. I am trying to not take it personally.

    1 year ago

  • LANCERIKA

    LANCERIKA says:

    Really appreciate this wonderful *INFO* sometimes, things happen beyond our control,and is nice to be able to resolve the issue gracefully:) Happy Holidays!

    1 year ago

  • sarahscreationsetsy

    sarahscreationsetsy says:

    Wonderful advice. Thank you for sharing.

    1 year ago

  • toosis

    toosis says:

    this is ging to be very helpful thank you

    1 year ago

  • Julieriis

    Julieriis says:

    Thank you so much for this. I'm a UK seller and with the current weather/postal problems my packages are taking longer than usual. I find it hard to know how to respond when the situation is so totally out of my control!

    1 year ago

  • SatzDesigns

    SatzDesigns says:

    Good tips, thank you. As always communication with your customer is key and also a pleasure. I always advise when item has been posted. I had a recent delay with post here in Scotland and kept customer contact throughout. Parcel arrived this weekend and customer was delighted. Happy Christmas everyone!

    1 year ago

  • ogsplosh

    ogsplosh says:

    I am not a newbie and this is still very usefull for me. Thanks!

    1 year ago

  • stellasavestheday

    stellasavestheday says:

    This is soo helpful! I shipped a package to Canada Dec 1 and the seller didn't get it until yesterday. I was really on top of communication and I think that helped, but as a new seller, I was pretty upset about it! Communication is KEY! Happy Holidays all!

    1 year ago

  • pomtree

    pomtree says:

    ilovedielinestudo - this happens to me often too. i end up going to unbelievably ridiculous lengths to avoid negative feedbacks. It really is blackmail.

    1 year ago

  • ourhobbytoyourhome

    ourhobbytoyourhome says:

    Thank you for the great tips and advice. It does'nt come up very often, but its great to have information on hand when the occasion occurs. Have a wonderful Holiday Season Everyone!!!

    1 year ago

  • dahlilafound

    dahlilafound says:

    This is a very timely tip. I'm having my very first bad experience with a seller here. It's. Awful. A promsied product, a late delivery, shoddy workmanship & a vacation message! Then after a few days, a convo, will refund purchase only PLUS I am supposed to pay to ship it back. This from a big seller. Awful. The good news is it makes me look at my own policies & how I conduct myself as a seller: 1. When I make mistakes as a seller, it's MY JOB to bend over to try & correct it, even if it means sometimes eating a sale. 2. Customer service is part of the sales package, not just the product. Shipping out the last item & throwing up the vacation mode is not okay, especially if packages aren't going to arrive on time & you know it. People have questions & you best check in to answer them. 3. If you are in over your head with orders, especially before the holidays, don't make promises you can't keep. Be honest with your customers, give them options. I did most of my Christmas shopping on Etsy & most of my transactions were great, pleasing experiences, not just the creations, but the care from the people who made them, which I will not forget. This one bad transaction is kind of ruining the rest because it was a really important gift. The seller popped in, refered me to her policies & vanished. Leaving me to fume, but bad feedback for her will get back feedback for me. I honestly, don't know what to do. It does makes me want to check in with my holiday customers though, who were great & hopefully will come back because I cared enough to make sure they were happy. d.

    1 year ago

  • MakeMeSparkly

    MakeMeSparkly says:

    Marking this for future, many thanks

    1 year ago

  • GiRLStreetVintage

    GiRLStreetVintage says:

    Terrific suggestions. Thank-you. GiRLStreetVintage

    1 year ago

  • ikabags

    ikabags says:

    Thank you for the great advise and tips!

    1 year ago

  • audreytolove

    audreytolove says:

    Very useful. Thank you.

    1 year ago

  • rasamalai

    rasamalai says:

    This has been SO helpful! And it applies to more occasions than just unsatisfied customers. Thank you so very much!

    1 year ago

  • prvtcollection

    prvtcollection says:

    Very Helpful! thank you !

    1 year ago

  • prvtcollection

    prvtcollection says:

    Very Helpful! thank you !

    1 year ago

  • nowonder

    nowonder says:

    Great advice. Been in these situations before, If you are nice and explain they understand.

    1 year ago

  • SaraWen

    SaraWen says:

    Thanks for the advice! This happened to me on Ebay (Etsy's customer base has been fabulous in comparison!), and it was a nightmare.

    1 year ago

  • angieswhim

    angieswhim says:

    I like the suggestion to hear out the customer and acknowledge their complaint. I had an eBay purchase where the item was a different brand & size than I had won. When they suggested I return the item for a refund (the item was less than the shipping) even after I'd sent pictures I was upset. I would have been happier with an apology.

    1 year ago

  • SinisterSoaps

    SinisterSoaps says:

    This is such helpful informatioon, as sometimes we are just at a loss for solutions when we become frustrated and seeing it here puts things back into perspective. I'm sure I'll need to refer back here some day.

    1 year ago

  • WalterSilva

    WalterSilva says:

    Thanks for the information!

    1 year ago

  • studiowonjun

    studiowonjun says:

    Love it. Thank you very much for the helpful information.

    1 year ago

  • vickiesvintageporch

    vickiesvintageporch says:

    Great Info!! I have had four customers lately, that have not even read my policies before purchasing. Two of them just combined and totaled their own shipping, one with a lost item and one with a damaged one. It is very frustrating when it seems like your policies don't even exist.

    1 year ago

  • PipandLola

    PipandLola says:

    Excellent tips!!! Thank you so much!

    1 year ago

  • mrfeld

    mrfeld says:

    If someone agrees to buy something from you, can they later change thier mind? prior to paying that is.

    329 days ago

  • bigblackdogdesigns

    bigblackdogdesigns says:

    I have just had my first customer, who I could not please no matter what. No matter what I said or suggested, she was not happy. I refunded her entire order, even though I sent her a free applique with her order. She now threatens to contact Etsy and Paypal. I just don't understand. My work was the best. The article was helpful and informative and I appreciate the information. There should be some kind of seller group to discuss these kinds of issues. It is difficult to deal with customers like this.

    274 days ago

  • 2LilMunchkins

    2LilMunchkins says:

    The article was very helpful.

    199 days ago

  • rebekahlou

    rebekahlou from TheOnceandFutureKid says:

    The article was very helpful, however the issue of "retaliatory negative feedback" still remains unclear. I am a new seller and have had nothing but positive interactions for the products I sell with transparency and honesty. I now have my first unhappy customer - If I refund the full price of a sale upon return receipt of the product but disagree with the buyer's insistence that I pay return shipping (which would have resulted in a capital loss for the sale), and then receive negative feedback for this, have I no recourse?

    85 days ago