Shop Makeover Series: Introducing a New Line

As part of our Shop Makeover series, we’re sharing some tips and tricks for organizing your shop. You can think of this as introducing a new line or just using the sections function of your shop to better entice customers.

One of the fastest ways to give your shop a makeover for the New Year is to create and introduce a new line in your shop.  You can create a new look and line by utilizing these handy steps:

Change and reorganize your shop sections.

  • You can get creative with the names of your sections, but remember that your customer should be able to intuitively and easily navigate your shop without being confused by section names that are too abstract.
  • Organizing and naming your sections by category, function, size, shape, color, price, style, gender, age, etc. are all great ways to help your buyers navigate your store; just remember to name and organize in a cohesive theme that your shoppers will understand.
  • An interesting way to make your sections stand out is by manipulating the text.  Changing the names of your sections to all capital letters or putting a space between each letter of the section names will make them stand out from the crowd.

Offering a new design or upgrade a previous line with new price points.

  • Been itching to create a new design?  Now is the perfect time to make one and coin it your “New Line for the New Year!”  Surprise your shoppers with something fresh to look at and keep them coming back to see what new designs you’ll come up with next!
  • A new line could be a variation on a current design or even something as simple as offering your best sellers in new colors. If you offer a lot of items within one style or medium, try coming up with a new item using the same medium and style but with a new twist or function!
  • Try introducing a new line of items that are at a different price point than the rest of your items.  For example, if you make a lot of high-end items with pricier price tags, try introducing a smaller scale (that still fits in with your current line) line of items with a lower price point to match. The same goes if you tend to make and sell things at the lower price end of the price spectrum; go ahead and make a few more exclusive items.  Different and varied prices can attract a new range of buyers. Someone who buys small at first is likely to come back and buy more higher priced items once you have built that initial trust during the first transaction (for more on this see Beth’s pricing series).

We can’t wait to see your new lines and sections! And don’t forget to check out the other posts in this Shop Makeover series. Please comment below if you have questions and tips of your own.

Remember to take your before and after screenshots. Upload them to flickr and share the link here.  At the end of the month, we’ll be choosing the most radical Shop Makeover success stories!

  • EarthBabyDesigns

    EarthBabyDesigns says:

    I'm surprised you would suggest using all CAPS or s p a c e s between letters in the sections. I find both practices annoying and unprofessional.

    4 years ago

  • fenrislorsrai

    fenrislorsrai says:

    I so disagree with that using caps or odd spacing. Nothing will drive me from a shop faster than the seller using all caps or random spacing/punctuation. Big thumbs down on that tip. :(

    4 years ago

  • EtsyStoreAdmin

    EtsyStore says:

    Thanks so much for your feedback an opinions! I think the bit about the text in shop sections is a matter of personal likes/dislikes, but manipulating the text does make it stand out. This one should be a personal choice. Thanks again!

    4 years ago

  • blondechicken

    blondechicken says:

    This article came at a perfect time, as I'm launching a new line tomorrow! As an artist, I look at new lines or series as a way of really exploring an idea.

    4 years ago

  • zombuki

    zombuki says:

    I always find all caps annoying everywhere but here, it's hard to get that side text to stand out and when it is all caps my eye finds is faster ... so I converted, though I use it sparingly. I know ... what's next? StIcKyCaPs?!

    3 years ago

  • MonasMane

    MonasMane says:

    didn't even think of that. I am coming up with new designs all the time.

    3 years ago

  • RubyStudios

    RubyStudios says:

    I see playing with text as another way to individualize your shop. It can project a fun personality. I think the text still needs to be recognizable and easy to navigate, though, but that mixing it up a bit adds interest.

    3 years ago

  • potterygod

    potterygod says:

    I wish I could put my items in order in the shop!

    3 years ago

  • woodponddesigns

    woodponddesigns says:

    great article - very helpful. Thanks

    3 years ago

  • JeByJa

    JeByJa says:

    I personally dont mind all caps. it actually catches my attention sometimes.

    3 years ago

  • 4gibsongirl

    4gibsongirl says:

    Thanks for the insight! This article is helpful!

    3 years ago

  • HModine

    HModine says:

    Thanks for the tips!

    3 years ago

  • msddesign

    msddesign says:

    I like all caps as a hi-lighting technique. Spacing between letters, not so much. I've also seen some randomly mixing cApiTaLs and LOweRcAsE and I really don't know how I feel about it. Maybe it would set the tone for stuff that's targeting a young, trendy audience, or even children's goods. Just some thoughts...

    3 years ago

  • PDXfabricdeli

    PDXfabricdeli says:

    I like caps as attention grabbers maybe for one section only. It takes a little creativity to come up with section names in such a limited space. I have seen section names with tones of stuff, how does that happen?

    3 years ago

  • MONNY

    MONNY says:

    I so appreciate all caps. Then I won`t need my glasses!

    3 years ago

  • jbirkemeierphoto

    jbirkemeierphoto says:

    I make coaster sets with 4 coasters to each set. Do you think it would be wise to sell the coasters individually and offer a mix-and-match feature, too? Thanks for any input. This was a really helpful article.

    3 years ago

  • onelevel

    onelevel says:

    Very good article for a new-comer like myself. I didn't think about CAPS or no caps in setting up the store. I really only thought that would matter in a conversation. I like CAPS, easy on the eyes! jbirk-you might want to have a mix and match set I haven't looked yet at your coasters, but I know it would hold my interest if I had a wider selection. Just an opinion. Vicki

    3 years ago

  • hempandmore

    hempandmore says:

    Thanks tons!

    3 years ago

  • Alokele

    Alokele says:

    Although lower price points do attrach more hits, I feel that the bottom line is what will the overall cost be "Including Shipping".

    3 years ago

  • CARRYANDCUTE

    CARRYANDCUTE says:

    I didn't think about not using all CAPS in my store name. As a new-comer I thought it was a good idea. Then I thought maybe it looks like I am screaming. Now I think that maybe it will generate more hits. I guess I just will just have to see what happens. Thanks for the article.

    3 years ago

  • MyJunkyTrunk

    MyJunkyTrunk says:

    Really great advice! I'm new to Etsy and can use all the help I can get, so thanks for sharing.

    3 years ago

  • valentinevixen

    valentinevixen says:

    Just starting a new pus size line of clothing.....thank you for all the tips.

    3 years ago

  • A2SeaCreations

    A2SeaCreations says:

    I so appreciate all the work you guys put into giving us tips and advice. Much appreciated!

    3 years ago

  • chris903

    chris903 says:

    I like all the advice. I need all the help I can get! Thanks for sharing with us newbee's.

    3 years ago

  • MarieTHarrisStudio

    MarieTHarrisStudio says:

    Your articles are always so helpful. Thanks much.

    3 years ago

  • daxdesigns

    daxdesigns says:

    As a newcomer to Etsy I've found this very helpful in thinking how I might structure my store. The idea of having different pricepoints seems a constant message in what I have been reading so far. Thanks for the advice.

    3 years ago

  • WanderlustBling

    WanderlustBling says:

    I love this. I just created a new line of Portuguese Tile jewelry last month, so it was good to see I did some things right!

    3 years ago

  • Tina669

    Tina669 says:

    great article - very helpful. Thanks

    2 years ago

  • KabiDesigns

    KabiDesigns says:

    Thanks ^_^ Wowww Great Article

    2 years ago

  • roses11west

    roses11west says:

    loved the hand stickers in the pic but when looked at it- sold out! maybe remove the photo until they're back in stock? otherwise grateful for the wonderful tips!

    2 years ago

  • RadiantJasmin

    RadiantJasmin says:

    Thanks, these are great tips for me to use for my line of lower price point earrings and my new wedding band series.

    2 years ago

  • tashascreations

    tashascreations says:

    Useful information, i like to use tags to separate my feather fascinators and jewelry, will change it a little to differentiate colors and pricing as well.

    2 years ago

  • CottageExpressions

    CottageExpressions says:

    Thanks so much - this is all helpful info. As a newbie to Etsy, I'm so impressed that everyone in the community pitches in with helpful advice.

    2 years ago

  • amazingbeads

    amazingbeads says:

    What a helpful article. I am fairly new here and haven't made a sale yet. I was thinking of doing some hard work and alterations to my studio for the New Year, so you have inspired me. Thank you. Sue

    2 years ago

  • Andonia

    Andonia says:

    I would be intersted to interact with others who view www://etsy/com/store/andonia Already I am new to etsy and have a lot to learn from everyone that is selling their handmade wares to viewers.I must say already I feel welcome have entered a lovely atmosphere of helping each other out and exchanging ideas and showing freely what novices like me need to do.I have a lot to learn with how the system works and how to use blogs and where and how to use videos and how. Well Hi! I have to start somewhere and I am looking forward to growing my ideas and learning and exchanging possibilities and creative ideas and to connect with the people who view etsy looking for new and good ideas. I love the feel already. Thanks. Andonia

    2 years ago

  • Andonia

    Andonia says:

    I like what you said about coming up with some variations of the pieces I already make and I am interested in experimenting with my store and growing it. Thanks for the tips. Andonia

    2 years ago

  • Andonia

    Andonia says:

    I am already looking at how to introduce less pricier pieces and I will make these soon and would love to introduce beads I love to use and others might like to buy from me also.Andonia

    2 years ago

  • HappyfrogfromAlaska

    HappyfrogfromAlaska says:

    I got some ideas, thank you!

    2 years ago

  • ahdQuiltsAndSuch

    ahdQuiltsAndSuch says:

    Great ideas. I am branching out of my fabric line of goodies to include my jewelry items that are new to my etsy shop. I think I will open a face book page also.

    2 years ago

  • itsmolly

    itsmolly says:

    Excellent article, so glad Daniellexo linked this to the Success Newsletter (Etsy articles to read can be overwhelming for me.) Now I know what to call what I have been wanting to do. Thank you for all the explaining, marymary! :O)

    2 years ago

  • itsmolly

    itsmolly says:

    Shoot, that last post was for another page! So sorry, please delete - and this one, arrgh! thank you!

    2 years ago

  • SatinandBirch

    SatinandBirch says:

    I read theses articles over and over I always find something new each time. Thanks

    2 years ago

  • ChicDesignOnline

    ChicDesignOnline says:

    I like the look of 's p a c e s' in shops, mostly though because not everone does it, which makes it stand out a lot. I personally only add spaces or caps on sections that I want to highlight that week or month...then I usually change it back. Being new to etsy though I am always looking for new tips :)

    2 years ago

  • contempojewels

    contempojewels says:

    Great advice, thanks!

    2 years ago

  • springlanedesigns

    springlanedesigns says:

    I also like the look of 's p a c e s' and "ALL CAPS" but really dislike the look of 'StIcKy CaPs'. I think it is all a matter of opinion and that everything just needs to be clear and easy to read, even for those that need glasses. If they can read easier, they'll stick around and might generate into a sale. If they get tired of trying to read about what you're selling, they'll leave.... Thanks for the tips!!!

    2 years ago

  • getreadysetgrow

    getreadysetgrow says:

    Thanks for all your pointers. We are trying new lines and price points. Makes the shop more interesting. Thanks again.

    2 years ago

  • kookykrafts

    kookykrafts says:

    I have been searching for info on how many sections you are allowed to add? I just tried to go in and take two items and list them in a different section, and now you can't see them at all. It says the listing is inactive; but I've gone in and activated it. I'm wondering if I have too many shop sections as the new one I added is not showing up. Is 9 the limit?

    1 year ago

  • hollywoodcreation

    hollywoodcreation says:

    Thanks for the imformation hope i do this right.

    357 days ago

  • CrosseyedCatCorner

    CrosseyedCatCorner says:

    Valuable tools are keys for success. We appreciate the information you offer. Thank you!

    356 days ago

  • SeaBeats

    SeaBeats says:

    Minus the capital and spaced out letters, this has been helpful! Thank you!

    328 days ago

  • GibsonGirlDesigns

    GibsonGirlDesigns says:

    Everytime I read tips, I learn something new that I haven't realized. It's always a good thing to be proactive and be reminded.

    273 days ago