Team Tip: Creative Marketing for your Team

sarawearsskirts

Story by sarawearsskirts

Published on June 16, 2008 in Seller Handbook

Photo by illustration by anda, photo by sara

In marketing, just getting your name out there is great. But what’s better than simply advertising yourself? Doing so in a really creative, memorable way.  The best marketing tactics are the kind that people want to tell their friends about and really stick out in people’s minds.

A few weeks ago in a weekly Teams Workshop in the Online Labs, a member of the fairly new Etsy Team EtsyPHAT (the Etsy Plants and Horticulture Arts Team) mentioned a promotional item their Team had designed — seed packets intended to be used for “guerrilla gardening” (read more about it in this Storque article!) — a slightly anarchist approach to greening abandoned open spaces.  This very idea was intriguing to me from its first mention, since I live in South Philadelphia, an urban area in need of any greening we can get.  And, lo and behold, a little package full of seed packets from EtsyPHAT appeared at the Etsy Labs recently.  The handmade packets clearly promote EtsyPHAT, with the address of the Team’s blog and instructions to search for their team tag on Etsy on the front, with directions on how to make use of the seed packet on the back.  So brilliant!

Take a little time, schedule a brainstorming session with your Team, and consider how your Team can think outside the typical marketing box to creatively market itself — who is your Team’s audience, and how can you engage them?

For more Team Tips, please check the Teams Resource page.  Also, we discuss the Team Tips, news and ideas in the Etsy Teams email list! Keep up the great work, Etsy Teams!

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