We get a lot of requests to publish events in various places around Etsy. We totally understand that your Team wants to promote itself and its amazing events. Since there are an ever-growing number of Teams (530 at last count!) and so many great things happening, we publish as many events as we can in the Team Calendar, which you can find on the Teams hub.
So where should you promote your Team event? Sites like Going.com let people browse by interest. Or you can have a group for fans of your Team on Meetup.com, for example, and let them know when your Team has an event. If you’re a Global Team, you each live somewhere specific, so think about all the resources at your Team’s disposal if everyone on the Team is promoting on location-based sites all around the world, all over the web.
Consider your town or city — is there a local forum or blog that lists things happening around town? Does your town’s tourism board have a blog? Then, there’s always good old Craigslist, a relatively easy and completely free way to post about your event and provide links to your Team’s blog or shops. Also, think about specialized shopping sites — DailyCandy.com has different sites for different cities around the country; your Team might consider sending in a press release to a site that appeals to your Team’s demographic.
The best thing to do is take a moment to consider what you read and where you get your information. How do you decide what to do on a weekend? The listings in a weekly paper? A blog full of local nightlife? Word of mouth through social networking sites? A local magazine with information on art shows? Check out how much a small ad or write-up is in the places you read, and if the publication is available online or only in print. More resources than you think are probably free.
For more Team Tips, please check back each week! We’ll be posting tips here in the Storque, as well as on the Teams Resource page. You can also keep up with Team Tips, news and ideas by signing up for the Etsy Teams email list! Keep up the great work, Etsy Teams!