As a frequent visitor to masaoms‘ chunky gem jewelry shop, I was amazed and delighted to see that she had posted a video showing the creation of one of her awe-inspiring pieces. (As an owner of one her rings, I’m very curious about how she does it!) I had a virtual sit-down
interview with Marta Sànchez Oms to find out more about this window into her process.
Why did you decide to make this video?
I decided to make this video because I had one about my last collection, and I liked it a lot! Moreover, I wanted to show people the process of making jewelry from the beginning and how I work in my workshop. It makes my job more interesting, and my customers love to see my hands working. I have a jewelry blog where I usually post about jewelers from all over the world, and I used the video to show off my work.
Who made the video?
Oriol Nicolas, my graphic designer and boyfriend, made this fantastic video for me. He loves to work with photos and music, and mixes them to construct beautiful videos.
Why did you decide to call it Ofelia?
I called it Ofelia because it’s inspired in the character Ophelia from William Shakespeare‘s Hamlet. The necklace represents the flowers in the river where Ophelia died. In this excerpt from the play, the Queen explains to Laertes (Ophelia’s brother) how his sister has died.
“There is a willow grows aslant a brook,
That shows his hoar leaves in the glassy stream;
There with fantastic garlands did she come
Of crow-flowers, nettles, daisies, and long purples
That liberal shepherds give a grosser name,
But our cold maids do dead men’s fingers call them:
There, on the pendent boughs her coronet weeds
Clambering to hang, an envious sliver broke;
When down her weedy trophies and herself
Fell in the weeping brook. Her clothes spread wide;
And, mermaid-like, awhile they bore her up:
Which time she chanted snatches of old tunes;
As one incapable of her own distress,
Or like a creature native and indued
Unto that element: but long it could not be
Till that her garments, heavy with their drink,
Pull’d the poor wretch from her melodious lay
To muddy death.”
— Hamlet by William Shakespeare, act IV scene VII.
What has the response to the video been?
I’ve noticed more traffic to my shop as a result of the video, mostly because it has been posted on many sites. Also, when people see me working they take more interest in my work.
I think that just as much as I love to share my work, people also love to see it! I had a really good time making this necklace. I had my sister and a friend be my models, and it was thrilling to
work with photographer Dario Rumbo; he’s a lovely person, and I love how he works. I think that Oriol has been able to take the essence from our work and show it off in this wonderful video.
Looking for more good stuff? Check out these links.
View More Jewelry Posts | Check out Marta’s Shop
View More Process Videos
If you make videos, then enter the Handmade Moment Contest!
Alison is Editor in Chief of the Etsy Blog. When she's not trawling Etsy for pottery, folk art, and vintage oddities, she enjoys exploring New York, historical nonfiction and thrifting. She loves a good cat video.
149 comments
Sign in to add your ownbeautifulbridget says:
Fantastic article!!
3 years ago
masaoms says:
Wow!! Thank you very much Alison, I feel honored to be there!! ;-)
3 years ago
aBreathofFrenchair says:
Now, that was fun to watch!
3 years ago
adoreneko says:
Thank you for the video, masaoms! It's great to see the making of a beautiful piece of jewelry.
3 years ago
Itybitybags says:
Great article and a beautiful video!
3 years ago
farfelue says:
wow that was awesome!!!!! I loved it!
3 years ago
VintageEyeFashion says:
stunning work!
3 years ago
foamywader says:
Gorgeous work and very informative!
3 years ago
FlanneryCrane says:
I love watching your videos, and this was very interesting; I love to watch artists at work!
3 years ago
slicestudio says:
Oh so beautiful...
3 years ago
HibouCards says:
amazing work!
3 years ago
galit says:
WOW! TRULY AMAZING! well edited! so inspiring! can't wait to start study metalsmith!!! GORGEOUS!
3 years ago
TianaCHE says:
Awesome article, great video and picks! Thank you!
3 years ago
SleepDreamPlay says:
i just love all those rings!
3 years ago
MademoiselleG says:
Wow this necklace is an amazing piece of art! And that song is great! ^^
3 years ago
amyhatch says:
beautiful work!
3 years ago
LaurieSilverDesigns says:
Inspiring,beautiful piece!!
3 years ago
daniellexo says:
Beautiful! I love how you included photographing the piece at the end.
3 years ago
StonedandHammered says:
Fabulous video and beautiful work! This really shows just how much work and the very many skills it takes to create a piece of handcrafted jewellery. Congratulations.
3 years ago
LisaFerinDesigns says:
What a wonderful video and beautiful pieces.
3 years ago
travellingcircus says:
Brilliant! Always fantastic to see the process in creating a new piece!
3 years ago
amyrwyatt says:
What a fabulous video of how you work, it just shows how long you concentrate to make these things. The outcome is very beautiful.
3 years ago
CopperLeafStudios says:
WOW, incredible piece and wonderful video! Amazing work.
3 years ago
IrinaPhotography says:
Stunning jeweleries!-) Love to see the process of creating.-)
3 years ago
1AEON says:
love the Terrace ring..well all of them are pretty nice!!
3 years ago
BellaLili says:
How Fabulous!
3 years ago
WoollyWonka says:
Beautiful video!
3 years ago
weardaily says:
Barcelona renaissance! Some of the most beautiful jewelry I've ever seen.
3 years ago
marymary says:
Stunning.
3 years ago
moonovermaize says:
Fantastic video and what a remarkable necklace!
3 years ago
PoPkO says:
what a beautiful movie, thank you for sharing your process
3 years ago
myzoetrope says:
This is amazing. So neat to see the behind-the-scenes action!
3 years ago
MGMart says:
I loved it!! What a great video!!
3 years ago
lunaticart says:
Marta, eres una reina!!! felicidades!!
3 years ago
3squares says:
amazing! thoroughly enjoyed watching your masterpiece come to life.
3 years ago
SugarMohawk says:
Dedication at it's FINEST! CLAPCLAPCLAPCLAPCLAPCLAPCLAP!
3 years ago
BeadingPrincess says:
Great video and article. Inspiring.
3 years ago
citydetails says:
Fantastic video and artist!
3 years ago
bysoniasonia says:
wow !! stunning !! :D fabulous video and beautiful work... i love it ♥
3 years ago
nectarjewelry says:
marta is fabulous and she creates the most wonderful jewelry! congrats on the storque video!!!
3 years ago
Morado says:
awesome video...the music and the work go so well together. love those flowers!
3 years ago
jessitaylor says:
love it! yes, she makes seriously awesome and mysterious jewelry - what an amazing peek behind her work :)
3 years ago
mythunderstood says:
I LOVVVVVVVVVE your rings! Chunky, raw and earthy, yessssssss!
2 years ago
ozarklichen says:
belisima!
2 years ago
SewnNatural says:
i've been inspired by your jewelry for a long time! thank you for this inside peek...
2 years ago
chainchainchained says:
awesome!!
2 years ago
Needlewovenstudio says:
Inspiring video and what a gorgeous neckpiece!!!
2 years ago
ModernMetalJewelry says:
Wow! The video was great, but the necklace is spectacular! I am such a fan of Marta's work!
2 years ago
2ReVert says:
WOW... that is amazing, the video, the making, the music, the whole thing comes together and is so beautiful. Simply amazing! Thank you for sharing this. xo, 2ReVert
2 years ago
lovecutethings says:
love it
2 years ago
littlepancakes says:
gorgeous.
2 years ago
VintageBookStore says:
awesome! and so inspiring!
2 years ago
monkeyandsquirrel says:
love the jewels! great video!!! thanks
2 years ago
Hende says:
I've had my eye on her for a while and have a special request in to her with hopes that she will find the right gem and make me a ring with one of her lovely and naturalistic settings very soon. The video is a great idea for marketing and developing interest in a handmade product and process.
2 years ago
EverydayDiamonds says:
Love. Love. Love.
2 years ago
PipocaHandmade says:
Masaoms, Your work is divine! Lovely shop! TeenAngster, Thanks for another great article!
2 years ago
IceCreamCandy says:
i love love love the bullet crystal necklace!!!!
2 years ago
cinnamonsticks says:
What a beautiful Video! The necklace is stunning! Canela
2 years ago
ericawalker says:
love this! the filming, music, marta's work, everything. i always enjoy watching the process of others. thnaks.
2 years ago
freeforged says:
That video was really cool. Great transition from in progress shots to finished product!
2 years ago
sleepypillow says:
Awesome! Love to see Masaom at work. And the video is really cool.
2 years ago
FrucciDesign says:
great video!!!! love the fast forward idea to show a lengthy process in few minutes, it gives the idea of the all process but still it is short and sweet! clever!!
2 years ago
valkasinskas says:
Well done! Cheers! val
2 years ago
18ontheAlley says:
awesome video and great work! inspiring!
2 years ago
mojospastyle says:
The video was so cool and artistically done. That necklace is gorgeous!! I wish there was a small version of it in a ring or even in a necklace.
2 years ago
OliviaClare says:
Very cool. Thank you for sharing!
2 years ago
phydeaux says:
That was just lovely - well done indeed!
2 years ago
wearthou says:
Wonderful workwomanship!!! I love the Ruby ring - the color is GORGEOUS!!! Thank you for sharing this!!
2 years ago
viciousvintage says:
Wow!!! Love it thank you for sharing!!!
2 years ago
LushPunk says:
Stunning video! I love it! Things like this make me want to switch from my Graphic Design degree to an Arts degree with a Jewellery and Metalsmithing specialisation! But I'm determined to finish the design one first! You have awesome work - thanks for sharing it ♥
2 years ago
MercuryOrchid says:
What an inspiring video! That necklace is just superb. Love it.
2 years ago
tortillagirl says:
masaoms is a true artisan and artist! I find inspiration in her shop and her creations and wish I could do what she does. Thank you for this glimpse into the process, which only makes me appreciate what she makes all the more. She's a rare gem at Etsy! Gracias por compartir, amiga. Me encanta este video y todo lo que creas (pero creo que ya lo sabias :-)
2 years ago
evihan says:
great collection...congratulations:-)))
2 years ago
meltemsem says:
Amazing works! Congrats!
2 years ago
aproos says:
Great film Marta and Oriol! So nice to see you in the studio :) And that necklace is great.
2 years ago
steinschmuckdesign says:
Hey I just went in your shop and I am jewelry designer myself and I have to say I really love your work! Raw Beauty`s! And your video is absolutely WOW!
2 years ago
pocketcarnival says:
gorgeous!
2 years ago
ToadLillie says:
Inspired!!! Loved seeing your process and especially enjoyed the photography session. Thank you for opening your studio to us.
2 years ago
helenaemmans says:
Great to see the whole process from start to finish. Lovely work, great video.
2 years ago
olivebrown says:
i own 1 of marta's rings, and it's my absolute favorite!! love seeing her in action!
2 years ago
BeadsInTheBelfry says:
That was just beautiful! From the process to the music to the cinematography. AND of course the piece!!!
2 years ago
nanouke says:
I love love love love this seller. Thank you for this!
2 years ago
klacustomcreations says:
love your work, and great video thank you for sharing.
2 years ago
PaperBling says:
Marta's work is always amazing! Felicitats!
2 years ago
creationsnthings says:
This was a very inspiring video! Thank you very much for sharing with us. The video was so tastfully done. I hope your future is blessed with lots and lots of success!
2 years ago
lovejujube says:
WO thanks for the video.
2 years ago
RubyStudios says:
How awesome to have a boyfriend that can compliment and showcase your piece like that. You're very fortunate! Absolutely gorgeous necklace with a great story for inspiration. (P.S. I love Band of Horses!)
2 years ago
mpaperarts says:
What an amazing video! Loved seeing you work (so hard and creative), the music was great too. Thanks for sharing it.
2 years ago
LusciousNaturals says:
I have to say-- yours is quite possibly the most beautiful jewelry I've seen here on Etsy-- I love raw stones and most people are only working with polished and faceted. Thank you for allowing the beauty of nature to come through unadulterated!
2 years ago
Radness says:
Stunning beautiful work!
2 years ago
EJPcreations says:
So cool! Thanks for sharing!
2 years ago
PianoBenchDesigns says:
I looooove the video. The process was so fascinating, and the photo shoot and music were awesome, too.
2 years ago
JAdamsDesigns says:
LOVE the video! Very inspiring to get my own A** in gear and get shooting some stuff. I know that sites like Vimeo and YouTube don't let you put up advertisements, but that video was SOOOOO creative, and interesting and informative that it was art work itself first and then just an amazing way to promote yourself as well. (Not to mention it shows your BEAUTIFUL jewelry!!) Very good work, it's inspiring to us other film makers and crafters out there for sure!
2 years ago
CutieDynamite says:
Wow! Really cool!!
2 years ago
jessicaschuler says:
Absolutely beautiful video!!!! Masaoms did Oriol shoot this at a slower frame rate or did he take frames out afterwards? Just curious : it has a really nice stop-motion feel. <3 it!
2 years ago
TheLoudLion says:
this is a really good idea! thanks a lot masoams - you are really thoughful! how do i see the video?
2 years ago
SilverSynergy says:
Pure talent and sheer hard work. Wonderful!!
2 years ago
kathiroussel says:
marta!! what fun to see you in action-- your piece is sensational from start to finish!!! bravo!!! great video, great work!!
2 years ago
3dots says:
Love the video! Fabulous!!
2 years ago
michon says:
beautiful work, love the video!
2 years ago
sage12888 says:
BEAUTIFUL!!!!!!!!!!!!!!
2 years ago
somsstudiosupplies says:
Awesome!! Congratulations!
2 years ago
reyb3 says:
The Funeral by Band of Horses, awesome song and amazing crafting!!
2 years ago
SundraSandrusi says:
i Love tis video! beautiful work!!
2 years ago
voleurdebijoux says:
BRAVO!! lovelove Marta's work....beautiful window into her artistic process and passion. :)
2 years ago
masaoms says:
Hi jessicaschuler, Oriol make this with CannonG9, is there an option to capture video with photos. It's interesting, isn't it? Moreover, thanks to all for your nice comments, it's amazing!!!! I love you! ;-)
2 years ago
kathryncole says:
Wow...I love this. Amazing. Inspiring. It actually brought tears to my eyes. It is soooooo beautiful. Thank you so much for doing this and letting us see it. Thank you, Kathryn
2 years ago
vestedbeevintage says:
simply stunning from your work to the video :)
2 years ago
masaoms says:
Hi!! I have posted it at my jewellery blog and send it with my newsletter!! http://18kt.wordpress.com/2009/06/05/mso-joies-newsletter-summer-2009/ Thanks Alison! ;-)
2 years ago
bddesigns says:
Wow! What an awesome video! It captures the spirit of your work!
2 years ago
cynthiadelgiudice says:
Breathtaking! Felicidades Marta!
2 years ago
odiliafu says:
Wonderful work!! Great video!! Thanks for sharing!
2 years ago
jasonmseger says:
stunned as well
2 years ago
FridaWer says:
Semplicemente STUPENDO!!
2 years ago
Onestonenewyork says:
Fantastic video, lovely work Masaoms...Its great to see you in action..your work is inspirational.
2 years ago
patysclay says:
A complete artist, and you are right is incredible to see how much work there is behind your jewelery pieces! this is one of the things I would like to learn one day thanks for sharing viva el arte!
2 years ago
topsyturvydesign says:
wonderful!
2 years ago
mad4mag says:
absolutely awesome video. thank you so much... xo
2 years ago
PrudenceOctavia says:
amazing........ what can I say
2 years ago
littlepinkpebble says:
cool~!!
2 years ago
littlepinkpebble says:
wow~!! I watched the video and wow~!! The amount of effort and skill and everthing is just so inspiring
2 years ago
orchardfarmsoap says:
beautiful imagery, wonderful soundtrack, talented people
2 years ago
enchantedbeading says:
Awesome! Fortuantely I have a son who is knows how to make videos. I can't wait to get started.
2 years ago
SaraBJewelry says:
I have been in awe of your jewelry since I first found it on ETSY - I think you are just amazing! Watching this video was so inspiring. You, your talented boyfriend, wonderful photographer and lovely models really created a beautiful piece of artwork here! Thanks so much for posting the video and interview.
2 years ago
EarringVixen says:
WOW the video is amazing, like your work! What a joy to watch!
2 years ago
ForVagabonds says:
Amazing to watch. I love Band of Horses, btw.
2 years ago
QuercusSilver says:
Outstanding!
2 years ago
Luster says:
I loved the video, great editing and music selection too! It sums up a perfect "day" for me, sitting at my jewelers bench creating and having my vision come to fruition. Thanks for the article.
2 years ago
GetReadySetGO says:
MARTA!!!! this is ammmmmazing. i am so happy to see this feature and video- it's spectacular! marta is one of the kindest people i have come across on etsy. her work is truly STUNNING and seeing it come to life like this makes it all the more fabulous. congrats & thank you for this edible artwork in motion!
2 years ago
Waterrose says:
Wow...what a beautiful creation and the video is awesome.
2 years ago
sisply says:
i am a fan of sterling silver + beautiful stones
2 years ago
moonstr says:
so inspiring! video is amazing
2 years ago
Intres says:
It is very moving to see abouy your work. I loved the video.
2 years ago
kidacollective says:
Fantastic video. Nothing better than watching an artist at work.
2 years ago
salvagenotes says:
WOW. That video was amazing. Thank you for sharing.
2 years ago
KayLuna says:
Cool work! Love them all!!
2 years ago
SadovskyJewelry says:
That is very cool. I would like to combine my enamels with large stones
2 years ago
WORKSBYARIEGAW says:
Wow! that was nice. i loved the music and watching you work and the end was great!!!
2 years ago
kinaloon says:
Excellent! I like the video. Your jewelry is beautiful.
2 years ago
moderncrush says:
The video was magical! And extremely inspiring...
2 years ago
krize says:
Fantastic and inspirating video! I am glad to read about Marta in the Featured seller selection! :)
2 years ago
ThePeachTree says:
I can't believe I've never seen this video!! HOLY GOODNESS!!! Wow, amazing. I'm a little frosty even from the intense emotions the imagery brings!
2 years ago
JoliMarbleSwirls says:
An incredible video, really inspiring!
2 years ago
LAccentNou says:
M'encanta el q fas, Marta! El vÃdeo és una canya!
1 year ago
jguilddesigns says:
Thanks for sharing, beautiful designs!!
1 year ago