A few weeks ago, Etsy artist Susan Schumann, aka schugirl, suggested that all Etsy members unite to collectively promote Etsy on April 24th (you can read more about it here). From videos on Youtube to four-legged billboards in France, Etsy members helped spread the gospel near and far. Thank you, schugirl, for your incredible effort and enthusiasm for Etsy.
We know many of you are curious about the impact of Etsy Day on Etsy’s site last Friday. Before we get into numbers, we want to emphasize that an organized effort like Etsy Day will undoubtedly have an impact well beyond one day. YouTube videos, blog entries, and other viral content live in perpetuity on the Web and will be viewed time and again. It is only over a longer period of time that we can begin to truly evaluate the lasting impact of an effort like Etsy Day.
And, we should also put our analytical comments in context. According to our internal metrics (Google Analytics), Etsy attracts about 7-8 million unique visitors per month and around 500 million page views per month. Like other reasonably large sites, Etsy receives a good deal of traffic from search engines (organic and paid), as well as from direct connections to the site (folks typing in www.etsy.com or having it bookmarked).
Etsy Day did not materially impact search engine or direct traffic to Etsy, so our overall traffic last Friday was not much different than most Fridays. However, we did see this day of Etsy-love push the needle on Twitter.
There, Etsians proved strength in numbers could be leveraged in awesome ways. Tweets about Etsy Day placed the hashtag #etsyday among the top trending positions on Twitter, where it remained most of Friday. During its highest point, #etsyday was the most frequently used terms on Twitter—we observed it being used over 500 times an hour! Traffic referred to Etsy from Twitter was up nearly 40% last Friday.
All this tweeting caught the attention of Geoffrey Fowler of the Wall Street Journal Digits blog, who wrote a little post about the phenomenon Friday evening.
Equally exciting, the exposure from Etsy Day helped us land a much coveted position on Twitter’s “suggested user” list as a Twitter feed one should follow. (Note: You’ll only see us if you don’t already follow @Etsy.) Check out all of the suggested Twitter users at http://twitter.com/invitations/suggestions.
We want to thank all who took time out of their day to participate in this extraordinary event. This is guerilla/grassroots marketing at its best.
Finally, special kudos to schugirl who came up with this great idea.
70 comments
Sign in to add your ownKnitStorm says:
I would have promoted it like nuts if I'd heard about Etsy day before it was actually Etsy day :)
3 years ago
meritmarket says:
I've still got my sign in the back of my car, and it will stay there. It was a fun day.
3 years ago
EJPcreations says:
How exciting!!! GO ETSY!!!!
3 years ago
modernemotive says:
Glad to hear it was a success. It was fun to feel so united with people I've never met.
3 years ago
TickledPinkKnits says:
#EtsyDay totally rocked the Twitter world!! :D http://twitter.com/TickledPinkKnit
3 years ago
bobnstitch says:
Fabulous Idea!!! Way to go!
3 years ago
adoreneko says:
Unity in the Etsy community can work wonders!
3 years ago
3squares says:
yay schugirl! thanks for organizing this fabulous effort. let's make it an annual event!!
3 years ago
therainbowroom says:
I ♥ Etsy day!
3 years ago
redyellowandblueink says:
aaaaaw Daniel's first you tube video-it was great! Great related items picks-birds, birds, spread the word! Etsy day was sort of quiet in my shop-but earth day at my shop was screamin! that was a good day. Ain't nothin compares to makin it on the front page-awesome.
3 years ago
RetroReDesign says:
Loved the Youtube Video - Also the Song about Etsyday was pretty great too! Can't wait for the next etsy day! :)
3 years ago
JazzGreen says:
sorry i missed this one, such a good idea for earth day...
3 years ago
TheCottageCheese says:
Fantastic! I was out of town and didn't find out about this until a couple of days ago. So sorry I missed out on the fun - I would have posted an extra special Etsy post on my blog had I known (in addition to the 1-2 weekly Etsy posts I already do).
3 years ago
CarryTheWord says:
very exciting!
3 years ago
RubyStudios says:
AWESOME. The more we band together and grow, the more we all benefit.
3 years ago
pinpinn says:
it was a fun fun day ^_^
3 years ago
mamafamilias says:
I had forgotten about Etsy Day until I logged into twitter. Then it was everywhere! Very exciting!
3 years ago
waysideviolet says:
Etsy Day was so much fun!
3 years ago
AREjewellery says:
check out these fab GIGANTIC ETSY KNICKERS made by lovealittle: http://www.flickr.com/photos/8303850@N04/3471535640/
3 years ago
amarshall says:
Etsy Day was sooooo much fun on Twitter, the Etsy tweets were flying around all over the place & I made some new Etsy Twitter friends! Congrats for getting top trending topic!
3 years ago
novadesigns says:
Etsy day rocked!
3 years ago
HibouCards says:
Etsy rocks and Etsy day rocks!... but every day is Etsy day :)
3 years ago
boobears2 says:
Keep up the twitter, and Etsy is the place to be, every day should be Etsy Day!!
3 years ago
uncharted says:
good news! i still don't twitter, but i guess it's time to start!
3 years ago
bbbennyandthejet says:
Hahaha... there are definitely some wicked-awesome videos up on You Tube about Etsy Day antics! What a great holiday (I used it like it was a holiday anyhow)..
3 years ago
HerenciaVintage says:
Wonderful about the etsy global promotion!
3 years ago
norakaren says:
Twitter was stuck on etsy day,everytime I wanted to post something twitter was surpassed on members..what a great day
3 years ago
thestapeliacompany says:
Such a great idea to spread the word. I'm glad it was a success!
3 years ago
macraMe says:
Etsy Day was wonderful!! :-) :-)
3 years ago
joslinjewels says:
Wonderful! Only wish you had mentioned that Etsy has an Etsy Twitter street team. Our team members were posting #etsyday tweets like crazy! :) Follow our official stream: @etsytwitrteam Our hashtag is: #etsytwitter @joslinjewels
3 years ago
DalkullanJewelry says:
That's great that the word about Etsy is getting around!
3 years ago
SilverSynergy says:
Great. The more people who know about Etsy the better.
3 years ago
Eco2 says:
I twittered #etsyday when I saw other people doing it, but I hadn't heard about it beforehand. I hope it increased awareness about Etsy!
3 years ago
BlueNostalgia says:
Can't wait to see if it did anything for sales this month!
3 years ago
DaniellesDesigns says:
YAY!!!! thanks for including my video here! Exciting News!! I am now a part of the youtube channel Indie5!!! I will be posting a new video there every thursday! Here's the link if you'd like to subscribe: http://www.youtube.com/user/Indie5Collective All the Indie5 artists are amusing and interesting, and we will be posting some how-to videos, tips for crafters, and lots of cool etsy-ish stuff. So...maybe I'll see you in our comments! :)
3 years ago
edithandlulu says:
Strangely, I didn't see anything for Etsy Day in Portland Oregon. There are a ton of Etsians in Portland.
3 years ago
allthingswhite says:
Great exposure for etsy!!!
3 years ago
LollyBopBaby says:
Way to go etsy!! Whooo hooo (I am of course on my roof top yelling!)
3 years ago
ModFarmgirl says:
Awesome video! Happy Etsy day 4 day late!!....
3 years ago
bittersweetdesign says:
yay!!!! shugirl. I did my part - like you meritmarket, my sign is still on the back of my truck window, and will stay there until it falls off and I print a new one! I was all over the place that day in my truck doing errands :( - but I felt happier because of my etsy signs. I also blogged about it too. Yay Etsy day!
3 years ago
missindie says:
Etsy Day was a blast! I told so many people about Etsy and handed out little Etsy cards to friends and people at work. I can't wait for the next one!
3 years ago
isewcute says:
I was thrilled to be a part of it! Kudos to shugirl for the great idea & getting it rolling! :o)
3 years ago
StrungAlong says:
Nice!
3 years ago
scharart says:
yes kudos to shugirl!!
3 years ago
BargainBoutique says:
Thrilled to have been part of Etsy Day! It was awesome....
3 years ago
BowWowBeds says:
That is great & already special to me as it is my Etsy anniverysary! =D)
3 years ago
clubviv says:
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3 years ago
IceCreamCandy says:
yay!!! can't wait:)
3 years ago
zeropumpkin says:
awesome!
3 years ago
amandaatkins says:
I love that goat!
3 years ago
FeltedChicken says:
YEA! I ♥ ETSY!!!
3 years ago
FeltedChicken says:
umm... that didn't work like I had hoped... sorry I LOVE ETSY!! (that's better)
3 years ago
PsAndQs says:
this was an AMAZING idea shugirl!!! several maine etsy team members also announced it many times over on their Facebook status's :)
3 years ago
Navare says:
What a terrific promotion!
3 years ago
VintageJamie says:
That day I promoted Etsy. And I got a message from someone interested in Etsy in my country.
3 years ago
swellvintage says:
It was a brilliant day, and I've never been more proud to be an etsian! x
3 years ago
lamarquisedesanges says:
that was wonderful !!! thank you so much for adding my "four-legged billboards " ...; love this expression :) :) merci encore wonderful schugirl :)
3 years ago
EpicBones says:
woah, amazing!
3 years ago
beatricestudio says:
Hooray for ShuGirl!!!!!
3 years ago
musicalkitten says:
It was an awesome day to see Etsy so out in the open and recognized! Go ShuGirl! Let's do this again!!
3 years ago
schugirl says:
No, you guys rock!! It was a major group effort!! Bravo!
3 years ago
ikabags says:
Really stunning selection , i love all birds , they are singing of life ...
3 years ago
ikabags says:
pardon for life ;)
3 years ago
CutieDynamite says:
Awesome! I hope we can do this again soon!
3 years ago
LHogan says:
I should get on twitter! Great Idea! I try to tell everyone with ears about Etsy! Well Done to All!!!!
3 years ago
LilDabDesigns says:
yesterday in chat i met Danielle ,she is really awesome! she gave us a link to watch her video on youtube--http://www.youtube.com/user/Indie5Collective. I was cracking up. It is a must see.. Great job all!! ETSY ETSY ETSYYYYY https://twitter.com/LilDabDesigns http://lildabdesigns.blogspot.com/
3 years ago
monkeyandsquirrel says:
uhg... so sad i missed etsy day. i would have shouted it from the rooftops!
3 years ago
acageybee says:
40% more traffic from Twitter is amazing! I bet there were a ton of people not using (or forgetting to use) the hashtags too. Great work guys!
3 years ago
pasin says:
Wonderful.
2 years ago
pasin says:
Amazing
2 years ago