Etsy Web Analytics: Get It Straight from Google

kutty

Story by kutty

Published on Apr 03, 2009 in Seller Handbook

Back in January, we enabled Etsy sellers to access Google Analytics for their shops (see the announcement here).  After seeing all the new accounts, the Google Analytics team has gotten in touch to share some resources on how to improve your store’s performance with Analytics. Please welcome our  guest Sebastian Tonkin, Product Marketing Manager for Google Analytics… 

What is Google Analytics?
Google Analytics is a free tool that shows you how visitors are interacting with your shop.  It can help you do things like:

  • See which of your items get the most visits.
  • Identify where your traffic is coming from.
  • Optimize your marketing and outreach activities.
  • Find out which keywords on Etsy are sending you visitors.

How do I access my Google Analytics account?
You can enable this feature by going to Your Etsy > Shop Setup > Web Analytics. Or, if you are logged in you can find the link here. After a recent Etsy Virtual Lab, a recap was posted with a useful pdf for Etsy sellers. Visit the Etsy Web Analytics FAQ for Etsy-specific questions.

Resources for learning more:
There’s some great material out there about how to use Google Analytics to improve your shop’s performance. Here are some good places to get started:

  • Google Analytics Blog – Advice and tutorials on how to use web Analytics to improve your business online.  Back to basics posts happen every Monday.
  • Youtube Channel – Videos showing how to do common types of analysis, such as the video embedded above.
  • Help Forum – Get your analytics questions answered.
  • Seminars for Success – Comprehensive, in-person training on beginner and experts analytics topics.
  • GAIQ – Get certified in Analytics.

Share your knowledge:
If you are a seller with good tips, please share them in the comments.

More Web Analytics Posts | Etsy Statistics | Seller Handbook

Discuss: 68 comments

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  • BululuStudio

    BululuStudio says:

    Nice! Thanks for the info.

    3 years ago

  • MarcoLaGrenouille

    MarcoLaGrenouille says:

    this is such a great tool!

    3 years ago

  • FancifulForm

    FancifulForm says:

    Google Analytics has been one of the greatest tools for building my Etsy Shop. Thank you etsy. :o)

    3 years ago

  • vaeda

    vaeda says:

    Great! Thank you!

    3 years ago

  • dragonhouseofyuen

    dragonhouseofyuen says:

    thanks for this - I have it up and running and there is just so much to it - so even a tiny bit of extra help - and in these particular areas - is super!

    3 years ago

  • NanLawson

    NanLawson says:

    I love GA there's so much it can tell you! thanks for this!

    3 years ago

  • lauraslefthook

    lauraslefthook says:

    Google Analytics and having a Google Alert on my shop name really helps me find out when I have been featured somewhere online.

    3 years ago

  • VintageEye

    VintageEye says:

    I have not tried this yet....looks like I should!

    3 years ago

  • loopyboopy

    loopyboopy says:

    Thanks so much, this should help plenty!!

    3 years ago

  • sucree

    sucree says:

    Thanks for consolidating all of this info. I use GA for my Etsy shop as well as 2 other sites.

    3 years ago

  • edor

    edor says:

    GA is neat!

    3 years ago

  • MisNopalesArt

    MisNopalesArt says:

    I Love Google Analytics! Thanks for providing the info.!

    3 years ago

  • Waterrose

    Waterrose says:

    Thanks for the video...a little bit of information every now and then helps it sink in much easier. It can be so overwhelming at times.

    3 years ago

  • IcingOnTheCupcake

    IcingOnTheCupcake says:

    Great resource to have, thanks!

    3 years ago

  • artsharkdesigns

    artsharkdesigns says:

    Thank you! I love google analytics- it has been so helpful!

    3 years ago

  • papermenagerie

    papermenagerie says:

    Thanks for providing GA and for this post with more resources!

    3 years ago

  • AlphabetLove

    AlphabetLove says:

    I just signed up for GA. Glad to hear it is so helpful to everyone else.

    3 years ago

  • auntbethys

    auntbethys says:

    I signed up, and went to google to check it out a couple of days later...hmmm...(: I'm sure I'll figure out, since the number checks out, how to get it started, since I'm reading everything I can find. Enjoy the weekend! :)

    3 years ago

  • bellasparty

    bellasparty says:

    Very helpful. Thanks!

    3 years ago

  • dogties

    dogties says:

    GA Rocks... Thanks for the updates!

    3 years ago

  • vivilian

    vivilian says:

    wow ! this is great ... thanks for sharing this

    3 years ago

  • blythelove

    blythelove says:

    Great info! Thank you so much. Have a good weekend!

    3 years ago

  • Signs

    Signs says:

    I love obsessively looking at my Google Analytics for my etsy shop. I highly recommend it if you are not already using it.

    3 years ago

  • jenglo

    jenglo says:

    This is terrific! Thank you.

    3 years ago

  • patk860

    patk860 says:

    Thanks for the great info. I have been struggling to figure GA out but I will conquer!!!! Great pics.

    3 years ago

  • BayMoonDesign

    BayMoonDesign says:

    Thanks for the information!

    3 years ago

  • FlanneryCrane

    FlanneryCrane says:

    Thanks for the info. I needed help...

    3 years ago

  • Ebrown2503

    Ebrown2503 says:

    Thank you for nudging us into that direction. Tutorials are so much more fun than 'discovering' on your own!

    3 years ago

  • azurejoy

    azurejoy says:

    GA is a great tool in many ways, one of which is that is gives you a list of keywords people searched for that lead them to your shop. Looking at these can help you with tagging your items. And sometimes they are really amusing.

    3 years ago

  • VanessaAdmin

    Vanessa says:

    like what, azurejoy?

    3 years ago

  • crowseyestudio

    crowseyestudio says:

    Thanks for the links-- it took me a few days just to realize I needed to click on "view report" to see anything. And I'd agree with azurejoy about keywords-- my work is all fiber, and I had visits from keyword "toy dagger". Who knows?

    3 years ago

  • isewcute

    isewcute says:

    ...it's the naughty keywords I get that amuse me the most. :o) Needless to say I'm not using 'those words' for tagging my stuff... yet!

    3 years ago

  • Lunatiger

    Lunatiger says:

    It's pretty awesome. I've had some weird search results from my shop...

    3 years ago

  • SomewhatHip

    SomewhatHip says:

    Does anyone know how I could be getting hits from more unique cities (map overlay) than total unique visitors?

    3 years ago

  • GlassTortoise

    GlassTortoise says:

    Interesting. Thanks.

    3 years ago

  • raisinlike

    raisinlike says:

    My problem is, I still don't know how to setup my goals. I tried to, but it turns out zero even after sales. I have no idea how to fix them..

    3 years ago

  • fireflynotes

    fireflynotes says:

    cool, thanks for the info.

    3 years ago

  • Emburr

    Emburr says:

    Thank-you for the info as it is all helpful.

    3 years ago

  • theartofdang

    theartofdang says:

    mmmm... stats. i must confess i do enjoy geeking out on web traffic through my site, flickr, and now etsy!

    3 years ago

  • CreativeCoasterChick

    CreativeCoasterChick says:

    great info - i am going to start to look into GA since I am a new shop!

    3 years ago

  • CutieDynamite

    CutieDynamite says:

    I love GA!! I just need to learn to use it better....working on it!

    3 years ago

  • 20BucksorLess

    20BucksorLess says:

    Great article and I'll be trying to figure it out so I can use it.

    3 years ago

  • CosmicFirefly

    CosmicFirefly says:

    ooh la la

    3 years ago

  • auntbethys

    auntbethys says:

    I'm in same spot as 20 bucks! But working on it... (:

    3 years ago

  • toadlyunique

    toadlyunique says:

    That was great info. We had the analytic but now we realize how to find your target cities. That is great!

    3 years ago

  • TwistedCrystals

    TwistedCrystals says:

    so quick and easy. are there other ga videos?

    3 years ago

  • Blakenetizen

    Blakenetizen says:

    I hear wonders About Google analytics! but to be honest i don't know mush about it! when's the next lab!

    3 years ago

  • APinchOfCheer

    APinchOfCheer says:

    I can't stop raving about Google analytics!! It is the bomb! Thank you so much Google... You make the average shop owner feel like a SEO pro!!

    3 years ago

  • timade

    timade says:

    Thank you. What a great new addition. I can't wait to get started using it.

    3 years ago

  • JenGillette

    JenGillette says:

    This looks like a something I will now check pretty compulsively, even more so than my Etsy shop, craftcult, and my email! Thanks!

    3 years ago

  • StudioCherie

    StudioCherie says:

    I'm off to sew some snow blowers...

    3 years ago

  • beyondtherockz

    beyondtherockz says:

    Thank you!

    3 years ago

  • JoannasPhotography

    JoannasPhotography says:

    Thank you for sharing! I love, how with GA I can see exactly what is happening around my store! :)

    3 years ago

  • Iammie

    Iammie says:

    Nice! thanks!

    3 years ago

  • lglas

    lglas says:

    Thanks so much for this info! I just signed up today, and I think it will help me, big time.

    3 years ago

  • LilBumsBoutique

    LilBumsBoutique says:

    still setting up shop, but plan to check this out!

    3 years ago

  • StoliGal

    StoliGal says:

    I just installed it... now I must wait 24 hrs for info to fill in. Another helpful tool that's super easy to use is http://craftcult.com/heartsitems.php?userid= Stoli x

    3 years ago

  • nezoshop

    nezoshop says:

    very nice!....

    3 years ago

  • brownbunnybyiris

    brownbunnybyiris says:

    Thank you, thank your for great information!

    3 years ago

  • JessicaPoundstone

    JessicaPoundstone says:

    Thanks so much!

    3 years ago

  • worksandfinds

    worksandfinds says:

    Fabulous, thank you so much.

    3 years ago

  • cindyloudogscarves

    cindyloudogscarves says:

    I have been using GA, and I love it. Thank you so much.

    3 years ago

  • kikkucraft

    kikkucraft says:

    Thank you so much for the very useful info! This is great for a newbie like me. : )

    2 years ago

  • allmadewithlove

    allmadewithlove says:

    I just signed up for Google Analytics. It is so helpful and curious. Thanks.

    2 years ago

  • LilBumsBoutique

    LilBumsBoutique says:

    Store is open and selling, come check us out.

    2 years ago

  • erezija

    erezija says:

    I would get totally lost in google analytics if not You! Thank You for such great tips and tricks :)

    1 year ago

  • StudioEleven11

    StudioEleven11 says:

    Hey guys. I don't think this is covered yet, but the Google Analytics integration Etsy uses skews the traffic sources report. Etsy.com and MyShop.Etsy.com are seen as the same site, so all traffic that comes from these sources, to Etsy, and then to you will be listed as coming to your site when in fact they went to Etsy.com FIRST, and then found you. This is important to know! I did a blog post explaining this further: http://studioeleven11.wordpress.com/2011/02/24/understanding-direct-traffic-to-your-etsy-shop-in-google-analytics/

    1 year ago

  • Vintiquesandmore

    Vintiquesandmore says:

    Ok, so I'm looking at all the info GA has for me...now what? How am I on my end going to manipulate the trafic to my shop with this info? Key words that was used to get into my shop, was some tagging on particular items. I'm not going to use those same words again for different items...all this seems sooo over my head!! How exactly am I going to use this info?...

    307 days ago