Do you know how to do the happy dance? You will soon! Today Michael Phipps of phippsart.etsy.com shares his inspiration for the “Sneak Attacks” community project. Read on!
After several years of filling vending machines and stacking cans of food, I quit my job so my constant desire to create could be unleashed. Now on any given day I might be climbing scaffolding to work on a mural or using a microscopic brush on a book cover painting. When my sister introduced me to Etsy that first year as a full time artist, my mind started racing with ideas, and I decided I wanted to screenprint artwork onto shirts. Having screenprinted in college and then later in a friend’s studio (where my darkroom was also the bathroom for an indie rock venue), it was a natural transition. I still remember making those first few sales on Etsy. Even now, EVERY sale is a thrill, but those first several were special. The feeling back then was powerful enough to positively affect my entire day.
Several months later, the memory of that exhilaration got me thinking of ways I might help other shop owners feel the same excitement, so I started a thread in the Etsy Forums entitled “Make Someone’s Day,” encouraging others to find shops without sales and to be their first sale. This went on for a few weeks and was even carried on by other Etsy sellers, some of whom went on to form the Etsy Patrons Team. I also figured that if it were a thrill to get one sale, how great would it be to suddenly have a whole swarm of business in just one day?
Thus the Sneak Attack was born. I started a thread asking if anyone wanted to take part in a “Sneak Attack” and explained the concept. It didn’t take long before we already targeted two shops and had two more in the works. The excitement on the part of the shop owners AND the shoppers was so great that I knew I wanted to make this a regular occurrence. I quickly threw together the bones of a web site, which included a schedule of upcoming “attacks.” (The site’s now been completely revamped.) The response was overwhelming. For about a month we held Sneak Attacks every weekday, but that proved exhausting! So ever since we’ve been doing them Mondays, Wednesdays and Fridays.
The Sneak Attacks are no one-man operation. I couldn’t do this all by myself — not even close. In fact, each “attack” is sponsored by another Etsy seller or buyer, who chooses the shop and coordinates it all. They start a thread in the forums, which serves as a sort of pre-game party before the appointed time. My biggest help through all this has been VintageEmbellishment. She’s done more to promote and support the movement than one could even imagine. There’s a long list of others who have made all of this possible.
I’m often asked how shops are chosen as “victims” of the attacks. First and foremost, no one should volunteer to be at the receiving end of a Sneak Attack. That’s about the best way to NOT be chosen. It wouldn’t be a “Sneak Attack” then, would it?! The shops need to have few or no sales, have been around for at least two weeks (preferably longer), they need to have some recent activity evident in their shops, and they need to have a good amount of quality, affordable products. We sadly pass by a lot of shops because they have blurry or dark pictures, incomplete descriptions, or nothing has been added or renewed for months.
Since the end of September, The Handmade Movement has sponsored 67 attacks on a total of 81 shops, resulting in 973 sales! That amounts to about $6000 worth of products bought from these up-and-coming shops over the course of just over four months. Here are the stories of just a handful of those shops.
Rachelherzog: “I had started my Etsy shop, Tickleworm, in September 2008. I put up seven items and kept working and adding more from there. (You check your shop like you check the phone for messages when you are expecting someone to call.)
In October, I was adding items, checked back and one of them was gone — at first I thought I didn’t load it correctly (operator error), but then more items were gone. I saw I had a convo message, checked it, read it, and still it took me a second…I just couldn’t believe I went from zero sales to a bunch in 10 minutes. I checked the thread and was reading what everyone was saying about my items…I couldn’t believe it! It felt so great! Even if people didn’t buy, they were saying such nice things! I honestly had tears in my eyes! PEOPLE WERE BUYING MY THINGS, THINGS I MADE!
The ‘Sneak Attack’ was my big break, so to speak. It kept me making more, better, different items! So now, I return every so often to buy from a shop that is being ‘Sneak Attacked’ because, well, it feels so good to do that for someone — and you get a great product.”
Desertnana: “For almost three years I was a more-than-merry Etsy shopper. I finally took the plunge and opened my shop, but felt like a resident of Whoville in Horton Hears a Who. Desert Nanas Retro Ranch was full of goods, and I was like a Christmas elf reading, shooting, and uploading. (On dial up, mind you…) Then on December 8th, after an hour of shooting more items for the shop, I clicked on Retro Ranch to see 5 new orders! As I read the first order, I suddenly thought ‘Wait-just-one-second…Did my sister do a big sympathy buy after listening to my repeated ‘Steven Colbert fist-to-the-heaven’ laments…??!’ But no: the buyer’s name is Heather (aka Winemakerssister), and in the message to the seller, it said, ‘SNEAK ATTACK.’
My personal orbit shifted its axis, and I danced the desert happy dance! I shouted like Sally Field in her infamous 1980s Oscars Speech, ‘They like me!’ All of the hours and days of banging my head against walls of technological confusion were not in vain! I have customers!!! WinemakersSister was the first of this ‘mysterious group’ (Hautetotes, VintageEmbellishment, The Copper Cauldron, KreatedbyKelly), to respond to my mail, and I was not surprised to learn that a volunteer group of Etsy folk do this as a weekly hobby to surprise and encourage new shops!
With this wonderful burst of encouragement I went forth, forever changed by the kindness of these lovely ladies, having gained a dear friend (love you Heather) and wanting to share and give the same kind of boost to new and struggling beginners.”
FartsyArts: “The ‘Sneak Attack’ is one of the coolest ideas to support new shops. KitsandCaboodles sponsored my ‘Sneak Attack.’ I am sure a lot of beginner Etsy sellers can relate when I say it takes a lot of hard work and outside the box thinking to get your shop noticed. Having a handful (or more) of people visit the shop AND purchase an item is a double bonus!! When I got the e-mail that I was going to be a ‘victim’ of a ‘Sneak Attack,’ I ran to my boyfriend in utter excitement and screamed, ‘I don’t know what this is but it’s going to be FUN!’ Once I realized what the whole game was, my eyes were glued on the clock and my finger was on my mouse ready to reset my browser!
…I am a regular visitor to the site to see who the next ‘victim’ is. It is a great promotional tool and so much fun to partake in as a seller and a buyer. I have participated in a past ‘Sneak Attack’ and the thanks you get from the seller spells happiness and it feels just great, and you get something cool for yourself too!”
Monkeysalwayslook: “I was, of course, completely thrown off guard when I finally realized that I was a victim of a sneak attack. I can’t really describe the feelings I felt except amazement, joy, surprise and overwhelming gratitude. Before the sneak attack, my store only had two sales. In my feedback to my buyers I said that this little gesture brought tears to my eyes, and when I think about it now, it still brings tears to my eyes. The generosity of complete strangers and the purchases that they made gave my little store the momentum and boost that has carried on to this day. Since the sneak attack, my store has had a steady stream of sales.
Because of the boost — and more importantly, the amazing generosity — of these people, I check in now and again at www.handmademovement.com to see who is up next — knowing that just a tiny purchase can make all the difference to the store’s success, and [that it brings] motivation and joy…to the store’s creator. I think this is what the handmade movement is all about: sharing in each others love, hard work, and care that is put into each and every item.”
warpeDesign: “Being ‘Sneak Attacked’ caught me completely by surprise. I’d only been on Etsy for a month and was still on the low end of the learning curve. It was a challenge to figure out how to make my cards look special and if I could catch someone’s interest among the ton of other cards that were posted every day. My cards are subtle, so it’s hard to make them jump out from a tiny thumbnail. The ‘Sneak Attack’ was a wonderful affirmation that I had something special and that I was showcasing it the right way.”
WontonLove: “It was a complete surprise. I was fairly new to Etsy at the time and never did I expect such craft activism to take place! The fundamental part of the idea touched my crafty heart. It’s nice to think that anyone can sneak up on you, from around the world, when you least expect it, and you get a bunch of sales to boot!”
Now it’s your turn to help create more stories like the ones above (and get some cool items in the process!). Check out http://www.handmademovement.com for the schedule of upcoming Sneak Attacks and join in on the fun!
323 comments
Sign in to add your owncherrycreek says:
What a great story!
3 years ago
travellingcircus says:
This is one wicked way of promoting new shops!! Excellent article and thanks for the inspiration!
3 years ago
MGMart says:
Great article, well done everyone!! Best wishes ~ Marianna
3 years ago
magicjelly says:
This really warms the cockles of my heart! So wonderful!
3 years ago
redyellowandblueink says:
That's just super cool!
3 years ago
mshalston says:
I was introduced to Sneak Attack by Casandra of Copper Cauldron (agoodwitchtoo.etsy.com). I'm so glad it's getting the attention it deserves. :)
3 years ago
LiamDesign says:
What a GREAT idea!!!! I think the first few sales definately mean a lot to a seller its a feeling of amazement that someone else actually thinks my work is good(no longer just my family friends etc) It's definately a feeling of accomplishment and its great that sneak attack is helping sellers along(you didnt even mention that by doing this and leaving feedback your letting the whole etsy community know that this is a trustworthy shop with quality product to boot!
3 years ago
TerisTreasure says:
This is a great movement! I had a person on the Homefront Team get a Sneak Attack and it was so exciting! Its nice to see people doing random acts of kindness!
3 years ago
jswrites says:
What fun to see the shocked/surprised/thrilled faces of Attackees past, and to know there'll be another one in just over an hour!
3 years ago
enhabiten says:
that is the sweetest! i love it. great idea phippsart.
3 years ago
Faeriedtreasures says:
haha.. I love the surprised photos! Its so awesome that there is so much personality here on Etsy, thats what I love so much about this place.
3 years ago
ChocolateBeachFlower says:
great article!!
3 years ago
CwButcher says:
very cool awesome story love it
3 years ago
LightTheDarkness says:
wow how cool! What a great concept and idea. Love the site...
3 years ago
yaelfran says:
wonderful story!! Love your pictures!!!!!
3 years ago
LaveMeSoapCo says:
love the sneak attack!
3 years ago
angelene says:
Love the concept of a sneak attack! What an altruistic idea!
3 years ago
laralewis says:
what is this?! I love it! what a great idea...and just one of the million reasons i love being on etsy...people are so encouraging and kind!
3 years ago
UnderGlass says:
so much fun~
3 years ago
4TheSparrowsNest says:
This is precious!! I love the Etsy community. Sooooo cool!
3 years ago
LittleGreenSquirrel says:
So sweet! I'm doing a happy dance just because of this article! Nice to hear good news about good work!
3 years ago
workingforpeanuts says:
What a lovely, generous way to support each other. We have a great community! Way to go!
3 years ago
FreshLemonBlossoms says:
The stories were really fun to read about! Great article & I love the whole idea behind the sneak attack!
3 years ago
GollyBard says:
A great idea. A wonderful way for the community to come together!
3 years ago
LippincottSoapCo says:
I love this idea! Great way to support each other.
3 years ago
voleurdebijoux says:
lol...cute pics!! love this article!! :D
3 years ago
jodieflowers says:
Awesome! Great shops too!
3 years ago
OpulentOddities says:
Everybody just looks so darn cute in these pics!
3 years ago
HappyCloudMoments says:
I just love reading the victims' stories!
3 years ago
winemakerssister says:
I just love all the photos of happy faces and happy dancing! They're exactly how I've imagined they'd look when they discovered they've been Attacked. Feel free to join us, y'all. It's a wonderful way to welcome new sellers to Etsy.
3 years ago
TheChainmailleLady says:
WOW! Great article! So great to see such happy people!! You can join us tonight at BlockHeadRadio for the announcement of tonights shop! Chain
3 years ago
phippsart says:
I just about did a "happy dance" when people started sending me this pics for the article. They were PERFECT and a great way to make this article fun! Thanks to everyone who makes the Sneak Attacks possible! Better go, there's another one in 12 minutes...
3 years ago
huckleberryarts says:
Love having the live sneak attacks on Weds at 7 at http://blockheadradio.com Its great to converse with other artist and share the sneak attack victim!! Way much fun and hats off to phippsart for such a wonderful idea!!!
3 years ago
tascha says:
I just love this idea! Etsy is such a wonderful community!
3 years ago
littlepancakes says:
wow, how fun
3 years ago
gretchenmist says:
this is so great! am going to check out the site. love stories like this :)
3 years ago
breadandroses2 says:
This is so neat
3 years ago
OakenstoneHandmade says:
Wow! Love this!
3 years ago
worksandfinds says:
Lovely!!!
3 years ago
Creativewithclay says:
What an awesome idea!
3 years ago
PipocaHandmade says:
what an awesome idea! i love the community spirit in this story!
3 years ago
ImogensGarden says:
what a wonderful idea...and a great gift of affirmation!
3 years ago
SudsNSuch says:
I love Sneak Attacks! Michael is such a great person for starting these!
3 years ago
oldworldprimitives says:
This was such a fun article!! I loved reading the stories of the Sneak Attackees.
3 years ago
PixieSoap says:
Great story with some great sellers! I love the sneak attacks and have purchased some great item. It is great to know one is giving someone a great happy lift!
3 years ago
Fishstikks says:
I just love that this has taken off like it has and how wonderful it is too! I thoroughly enjoyed all the "surprise" photos!
3 years ago
MyPooperScooper says:
I got under Sneak Attack about a month ago!!It was wonderful,and I got to sneak attack a shop as well!!Super fun!!It was so wonderful!!Again,thank you guys for making it happen!!I am forever grateful!! Dani ;)
3 years ago
mamaslittlemonkeys says:
Great article!! :) Blockhead Radio is proud to be a part of The Handmade Movement! :)
3 years ago
VintageEmbellishment says:
Great fun seeing the faces of the "victims"! These are so much fun!
3 years ago
SEOWebDesign says:
MICHAEL, YOU DID A WONDERFUL THING WITH SNEAK ATTACKS AND I HAVE LOVED BEING PART OF THESE IN THE PAST FEW MONTHS. THIS HAS BECOME MY FAVORITE ETSY INVOLVEMENT. (SHH! DON'T TELL MY TEAM MEMBERS.) ANYONE NEED A "HUG?" HUG SOMEONE ELSE FIRST BY BECOMING PART OF THESE SNEAK ATTACKS.
3 years ago
jamieribisi says:
Sneak attacks rock!!!
3 years ago
SquaresOfFlair says:
Great idea! I love the photos, too.
3 years ago
AquaVelvet says:
What a wonderfully generous gesture, and so fun to read the victim's *accounts*! :~)
3 years ago
moderncard says:
Great idea!
3 years ago
rathina says:
What a great idea! This sounds like a great way to get involved in the Etsy community!
3 years ago
iWunder says:
Great article, congrats Michael! So glad to see rachelherzog featured as well, the 2 pouches I have from her are just divine.
3 years ago
MyPooperScooper says:
Sneak Attacks are so fun!!
3 years ago
starfalljewelry says:
Such a wonderful thing! The people who participate in this movement and others like it remind me why Etsy is a FANTASTIC community! Congrats to all those who's been sneak attacked, I think I'll be checking the site to sneak attack some folks myself!
3 years ago
LeftHandHats says:
Such a cool idea! Not only is Etsy full of great crafts and art, but it is full of great people!!!
3 years ago
JohnMetBetty says:
This is a terrific idea! Sounds like fun :)
3 years ago
Graciewear says:
Just seeing the pictures is exciting and heartwarming. What a great pay it forward.
3 years ago
momomadeit says:
just SUPER!!
3 years ago
theowlbarn says:
Such a wonderful idea!! Etsy peeps are just the greatest!!
3 years ago
Signs says:
..does a happy dance
3 years ago
UtterRubbish says:
I love the B! My name begins with a B.
3 years ago
InuInspirations says:
Yay for sneak attacks! I look forward to every Monday Wednesday and Friday just to see who we're attacking that day. It's so addicting!!
3 years ago
harlows says:
Loved the Article!
3 years ago
IcingOnTheCupcake says:
So fun!
3 years ago
jenniferladd says:
What a wonderful idea! I loved reading these stories - their excitement brought tears to my own eyes! What a wonderful experience that must have been for the sellers!
3 years ago
bhangtiez says:
so awesome...what a great community this is!!
3 years ago
kittytrishia says:
Awwww! Those stories made my day, I love how this awesome movement has not only helped each seller financially but also creatively through love and validation. I had just read about this cool love bucket filler (love bucket means heart) on the forums last week and thought it had to be the most inspirational almost 'pay it forward' thing I had seen in ages and it really touched my heart.
3 years ago
blueberrydeluxe says:
It's so incredible I can't even put it into words!! SOOO wonderful as a community to do that for each other!! Seriously? What other place would do this? Ya know?
3 years ago
girltuesdayjewelry says:
This is great! Thanks for this wonderful and optimistic story.
3 years ago
lindab142 says:
This is so great. Thanks to all the participants.
3 years ago
JesseMosher says:
etsy is a great place . Wonderful story !
3 years ago
theeye says:
yay! I was part of the very first sneak attack .... such a fun and awesome idea .... three cheers for phippsart!
3 years ago
cindylouwho2 says:
I love Sneak Attacks - it's so much fun to be one of a shop's first customers! Thanks to Michael & everyone else who works so hard to make this happen every week.
3 years ago
TheCottageCheese says:
This is about the coolest thing I've ever seen on Etsy. Etsy'ers are so supportive of each other, it never ceases to amaze me what a lovely community we have here!
3 years ago
Lundberg says:
cool!
3 years ago
livefunky says:
This article just makes me feel good. :) Hooray to all involved and I love the featured shops!
3 years ago
18ontheAlley says:
very cool idea! kudos!!! :D
3 years ago
themagicforest says:
Oh my, Etsians give me the warm and fuzzies! I am one of those newbies, checking my site a gazillion times a day(like now) and brought to tears every time someone hearts me...to date 7 beautiful fans. I am convinced that I have lost my job because the universe is plotting to help me create my dollies and spread the good vibes. Blessings.
3 years ago
ModernLunacy says:
This is wonderful!
3 years ago
enduringarts says:
That's awesome for newbies! Just getting nice comments makes my day. Great Job...love the stories!
3 years ago
tscrapper says:
Love it! What a great way to help new sellers!
3 years ago
LittleRedCottage says:
Awesome article! I am so happy to be part of sneaking up on people! :)
3 years ago
twolefthands says:
What a happy article! Love the featured artists and their pictures are great!
3 years ago
beachyrustica says:
Congratulations, Michael, on a great idea & a great article!
3 years ago
OhFaro says:
I've loved watching this progress in the forums. What a lovely concept. Cheers!
3 years ago
isewcute says:
This gives me warm fuzzies! :o)
3 years ago
ThePeachTree says:
This is SUCH a fantastic thing :) I've participated in a sneak attack once and can't wait to do it again!
3 years ago
ifihadagirl says:
Awesome! What more can I say?! I'm learning what an awesome community etsy is!
3 years ago
TheDizzyPixie says:
This is amazing! I've never heard of the sneak attack before but I cant wait to join in on the fun!
3 years ago
KathyS711 says:
FUN
3 years ago
kittenmiami says:
That is just genius! Bravo.
3 years ago
PaintedMemoriesByRos says:
As a former "victim" I can say that this is a great thing that Michael started. I try to participate and return the favors as often as I can. I couldn't believe it when I got attacked! I was in tears! What a wonderful feeling when you see all those sales! As most have said you at first think what's going on here? and then you start reading, jumping, crying, screaming, whatever! and it's just wonderful!. Rosella
3 years ago
sweetsmilesbaby says:
GREAT idea! I love people who find joy in another's success. Refreshing!
3 years ago
marcelostworld says:
Great story!
3 years ago
nanno says:
This is genius =D
3 years ago
AdornmentsNYC says:
lovely story!
3 years ago
niTeBecOmEsdAy says:
i love the cards by warpeDesign! so pretty in their simplicity...
3 years ago
ablemabel says:
Believe it or not, this is the first time I've heard of sneak attacks. I'm going to start participating, it sounds like so much fun!
3 years ago
GrandmaMarilyns says:
This is a really cool concept. It boosts the morale of the shop owner that is stuggling to get ahead and feels that noone likes what they are creating and what are they doing here.
3 years ago
budpnq says:
That is just the sweetest thing and yet one more reason to love the dear people of Etsy! I've never heard of the sneak attacks, before--how very...sneaky... :D
3 years ago
capturedimagination says:
This is soooooooooo awesome! I have to participate in one soon. I've purchased a couple things from really great new Etsy shops to give them a boost in the past. Sneak Atack is the perfect way to really make it count.
3 years ago
KitschCuisine says:
i love sneak attacks! :) it feels so good to participate.
3 years ago
LemonLollipop says:
Wow, how cool is this!? I can't wait to attack someone! :)
3 years ago
gaboodles says:
Hahaha! I am so happy I found etsy.
3 years ago
ZenGarden says:
That was great reading!
3 years ago
ChocolateBeachFlower says:
i love etsy!!
3 years ago
stampoutcancer says:
This is SUCH an amazing movement! My sister and my shop, which donates all proceeds to the Leukemia and Lymphoma Society, was sneak attacked last October by this group in a "charity sneak attack". In charity sneak attacks, they allow shops with a few more sales, but we still had very few (I think we were at 12 at the time.) What a wonderful feeling to have our sales more than triple in less than 24 hours! And even more amazing was the timing of it all. The next morning I found out that friends of ours had found out their baby had leukemia the exact same day we had been "attacked". I bawled like a baby when I found out that both had happened at the same time. What inspiration, and what a miracle! I have since come back and sponsored another "charity sneak attack" myself, and what a joy it was to send that feeling to someone else!
3 years ago
phippsart says:
theeye said: "yay! I was part of the very first sneak attack .... such a fun and awesome idea .... three cheers for phippsart!" Indeed you were! Here's proof (the thread of the very first Sneak Attack): http://www.etsy.com/forums_thread.php?thread_id=5822525
3 years ago
phippsart says:
I love Stampoutcancer's story above...
3 years ago
eraseandrepeat says:
this is such so awesome! i'll be sure to check out the upcoming attacks :)
3 years ago
italianpostcards says:
WOW!! What a creative idea, I am inspired!
3 years ago
sucree says:
Fun! I've seen some chatter about this in the forums. Looking forward to making somebody's day with a sneak attack!
3 years ago
vantiani says:
Oh I love this community, so much! Big hugs to all of you:) Vantiani.
3 years ago
desertnana says:
Be sure to Add http://www.handmademovement.com/ to your bookmarks so you can check in and put one on your calendar! Everything about this brilliant idea brings forth good feelings ,friendship, and a sense that every single person matters here on Etsy! Come on and join in! I promise it will make you feel good! ~hugs desertnana
3 years ago
alyanna says:
Sneak Attacks are awesome! They are always fun and exciting for the shop and the buyer! So nice to see and hear from a few of these "victims"!
3 years ago
allthosethrees says:
Haha! These photos are awesome. :)
3 years ago
BabbidgePatch says:
Great idea ~ super nice for the victim of the sneak :)
3 years ago
hellome says:
Love the sneak attacks!
3 years ago
ScentfulIndulgence says:
Our shop was 'attacked' on January 9th, 2009. We opened in November 2008. My partner and I were actually putting forth a last ditch effort to get our online sales moving and were out buying props for new pics while all this was happening. At that point, we had no sales. After that feature in January, we were featured in two treasuries, placed 17th out of a field of 60 in The Storque's Best Beauty Bets Poll, been invited to several craft shows locally and as far away as Atlanta, GA, AND our sales just hit the 60 mark. I can tell you that I give much of the credit to our movement to Sneak Attack. I too participate in Sneak Attack whenever I can because I want to Pay It Forward. That feeling, to go from completely frustrated and ready to give up, to so excited and happy that you want to cry and keep trying....it's just freakin' priceless!
3 years ago
StudioSeventySeven says:
Very sneaky!
3 years ago
slinkymalinkicat says:
This is brilliant! What a wonderful idea.
3 years ago
Peekb4 says:
Absolutely cool idea!
3 years ago
3squares says:
Fabulous idea. What a wonderful way to help a struggling artist get a jump-start!
3 years ago
whyte says:
Wow, try to find this compassion and cheerleading group at the Mall of America! Way to go etsians! We don't just share the love of handcrafted, we share the love for handcrafters!
3 years ago
RoyalPrincess says:
This is a nice post.. how fun it would be if we could all get together ..
3 years ago
FlanneryCrane says:
I love this place...its exciting to help others!
3 years ago
Jujie says:
what a wonderful way to make someones day!
3 years ago
baconsquarefarm says:
Great article~ happy faces & smiles~ Etsy community is awesome~!
3 years ago
jurphy says:
Wow, what a wonderful concept! And just look at all the great shops we have discovered because of this! Keep up the great work!
3 years ago
timesandchimes says:
I freaking LOVE sneak attacks!
3 years ago
BeadsInTheBelfry says:
such an awesome thing to do!
3 years ago
fishprincessdesigns says:
I is SO much fun participating in sneak attacks! It gives you warm fuzzies and and lots of grins as you watch the sellers shop being "attacked!"
3 years ago
popsiclestick says:
I love Etsy! And, I am on this like static cling. Thanks so much, again, for affirming that Etsy and the whole craft community rocks out!
3 years ago
christinamaedesigns says:
Aw that gave me happy goosebumps. Such an awesome community. I am proud to be a part of it.
3 years ago
beaneandco says:
What a great idea!
3 years ago
EpicBones says:
woah, i had no idea about the sneak attacks, what a great idea. this is what makes etsy so amazing!
3 years ago
HautTotes says:
Sneak attacks and Michael rock!! I am honored to be a part of this!!
3 years ago
nanouke says:
I love the concept, you guys rock :)
3 years ago
kristinenoel says:
This is so fantastic. I will be watching and planning for the next attach!
3 years ago
ManoCelebrates says:
I love the concept, but not sure how do you do that. I wish somebody sneak attack my shop, I opened my shop in November 2008, people say its very nice shop but not many sales, hope and dream happening to me.
3 years ago
Nomsa says:
What a wonderful uplifting story. I am definitely going to participate in further attacks. Hurray! I love crafty people.
3 years ago
ourfrontyard says:
Sneak attack sound great!! I know how happy my dance is when I make a sale!!! It is so nice to know when someone appreciates you efforts, even though it is something you love to do anyway!! :-)
3 years ago
pouch says:
great idea! love the photos, looks like they are still in shock :)
3 years ago
AREjewellery says:
fantastic article! i love sneak attacks. Good to hear from some of the 'victims'!!
3 years ago
daniellexo says:
Dear me! This just warms my heart!
3 years ago
Whimbrella says:
Such a fun group to be a part of. Even better when you grab members of your street teams to come have some fun with you. This is what etsy is all about. Thanks you guys -- can't wait for the next one!
3 years ago
momochas says:
This is a great and sweet idea, I love it!!
3 years ago
EfiaFair says:
What a great creation! I love these stories and I am going to check out that website!!
3 years ago
weardaily says:
Sneak attacks are wonderful and fun! I found some great shops and items via the attack.
3 years ago
GlassElements says:
Such a heartwarming story and wonderful idea. And the photos are the icing on the cake - so cute!
3 years ago
nicedaydesigns says:
It's great to read the story behind it. Thanks so much for supporting new Etsy sellers. I remember buying a gorgeous little notebook off www.panini521.etsy.com months ago, I was so glad to be part of somethng that came from such a great sense of community spirit. Keep up the hard work...and good luck!
3 years ago
tiedyedmonkeys says:
Thank you for writing about this event. What a wonderful thing to do! I will be bookmarking this so I can check on the sneak attacks.
3 years ago
DeconstructTheWorld says:
I love the shocked faces photos! What a great idea.
3 years ago
BigHelmetHead says:
After having my shop open for 3 months and only one sale, I was getting discouraged, then one day...I got Sneak Attacked!! I'm a former "victim" and I survived to tell :) The Sneak Attack is just the push that many like me needed to get the business going and give confidence in one's skills. It's the best thing ever! Thank you Michael for this wonderful idea, a shout out to AGOODWITCHTOO and all the generous people that participate in this crazy, fun and very unselfish venture.
3 years ago
KreatedbyKelly says:
I love doing sneak attacks!!!! I remember how it felt to be new *smiles*
3 years ago
ariandmayadesigns says:
Wow, I had no idea this existed! What a great way to encourage shops. Fantastic!
3 years ago
letterM says:
now I'm all teary! people really are amazing sometimes. I love that!
3 years ago
DawnMilstrey says:
WOW! It's like throwing a little surprise party for someone you don't even know!!! Great idea!
3 years ago
RachelLovesPeace says:
what a absolutely lovely movement! ♥
3 years ago
pictorialboom says:
I just love the support on Etsy! The sneak attacks are a really great idea!!
3 years ago
CityChicCountryMouse says:
This is so cool! Great photos! I am going to have to participate in this!
3 years ago
reBloom says:
This just confirms my belief that Etsy is top notch and will be called home forevermore.
3 years ago
alwaysusie says:
Great idea! I'm new on Etsy and can't wait for my first sale.
3 years ago
LuluArabella says:
We all know how that first sale feels! This is such a great community to be part of! This is another instance where ETSY steps up to help their neighbor succeed. Wonderful article...
3 years ago
ollieandjo says:
I think this is such a fantastic idea. The "sneak attack" could be used by people for a lot of applications in our own communities. I can't wait to jump in and sneak attack someone!
3 years ago
bloomingbeads says:
Very inspirational - it's wonderful that Etsy has so many caring members.
3 years ago
aliherrmann says:
great article! I know the feeling of selling an item or two. I"m still new to etsy, but today, seeing an item hit the front page and then sell while I was looking at the front page...this certainly tops the cake! I encourage every etsian to keep making work! You will makes sales!
3 years ago
rabbitwhiskers says:
How fun!! What a wonderful way to help shops out. I continue to be amazed by all of the wonderful things that etsy offers and wonderful people that make-up the etsy community!!
3 years ago
emarie says:
Wonderful article--thanks for highlighting this. The sneak attack concept is fantastic!
3 years ago
EJPcreations says:
SOoooo cool!!!!
3 years ago
BluCille says:
Nice color for a necklace.
3 years ago
uncorked says:
This is truly what Etsy is all about!
3 years ago
ronniegunn says:
Best idea! Love those faux shock pics of sellers! Cute.
3 years ago
BeautifullyWiredLynx says:
Great article, but what about shops like mine who have donated and bartered just to get feedback, I've only had one sale... can I partake in this??? beautifullywiredlynx.etsy.com
3 years ago
KatiesScrapNSupplies says:
This is a wonderful idea. Sounds like a great event to participate in!!
3 years ago
bunnybearboutique says:
I LOVE this story! Reading the stories of these "victims" was so inspiring! I'm definitely going to join the action!
3 years ago
signsofmylife says:
awww - GREAT idea! it is so much FUN to have a sale, YES indeed - this is so nice that this movement has come together to help other etsy sellers get a sale and to boost their sales! hooray for all of you that have made this happen - good on you! i do know a few shops i would love to suggest for a "sneak attack" - i'll see what i can do via through you and the threads you have offered. this may not have a thing to do with this movement, but i took the handmade pledge some time ago...problem is i do not know how to up load the icon to place in my shop...if anyone reading this knows how to up load that "hand made pledge" image i would be sooo happy if you could share the knowledge! best regards - marcy p.s. i would love to get involved in the "sneak attack" - it is so much fun to make someones day just as folks have made my day! :D
3 years ago
InTheLightOfTheSun says:
Oh this is so heartwarming! I haven't made many sales, but the first sale I made to a STRANGER (i.e not my mum or best friends) made me so happy I couldn't stop smiling for weeks! This is such a lovely positive way to encourage people and makes me love the Etsy community even more. Keep up the good work everyone!
3 years ago
WingsDove says:
I have really enjoyed being a part of Sneak Attacks and love that this online community of creative people is so generous and giving.
3 years ago
BGBJewelry says:
Totally cute and a great idea! Any thing to boost excitment and sales, and get people noticed- Love it!
3 years ago
ROandKO says:
This is so cool. Etsy is an amazing community!! I feel like attacking someone!
3 years ago
AnnieandOlive says:
This is such a great idea! I love it.
3 years ago
gardenglam says:
I went to the site and started looking at the etsy shops who were attacked- it's so heartwarming to see what a difference this idea has made. Congratulations to all who participate- I'm sure that the encouragement has saved many crafters from closing shop. It's a crafter's version of Pay It Forward. Not only the physical reward of a handmade treasure, but also the emotional reward of encouraging someone who needs it.
3 years ago
phippsart says:
"DawnMilstrey said: WOW! It's like throwing a little surprise party for someone you don't even know!!! Great idea!" Ha! I love it! I may have to use that...
3 years ago
frenchaccentbymagali says:
Bless you ! I admire you for having chaneled your joy into a grander plan and made so many other joyful people in the process ! The world can become a better place, when one decides to share what God has blessed him with!
3 years ago
Indivisualdesign says:
I got some of those prickly little goosebumps reading this story. SO Clever X
3 years ago
kiwiarts says:
Being a part of these sneak attacks (the buyer) have been so much fun! I have met some really great people on the forum before the actually attack. I love the fact that you send out the thread ahead of time, so we can all get excited together. Is is like Christmas every week. It feels so good knowing you are surprising the heck out of someone and making their day! I feel like I am running and knocking on someone's door as I leave a basket of goodies on their doorstep or something - SO FUN! Thanks for all the hard work everyone does to make these attacks possible for people. And great article to back up the cause!! Way to go! Hugs, Beth
3 years ago
annielouscrafts says:
Wow that is so cool.
3 years ago
with2ns says:
what a wonderful idea! love your work!
3 years ago
Jesskiri says:
This is such a great idea!!!
3 years ago
careysquirks says:
AWESOME IDEA!
3 years ago
ArtsyTartsyJewels says:
What a great story! :)
3 years ago
KellesKitchen says:
Oh, the bunneh!
3 years ago
LadybugLimited says:
Awesome idea-- I'll have to go check out the site!
3 years ago
twolefthands says:
What a great idea! Love the front page, congratulations!
3 years ago
LittleCritters00 says:
These is such a great read. I was wondering if Etsy was ever going to cover it. What a awesome idea. I've been to the site many times when I found out about it, at first I thought it was a bad thing, like a virus or something to watch out for, but later reading the site I
3 years ago
LittleCritters00 says:
found out it is one of my most amazing and lovely things that people can do for one another
3 years ago
michelemaule says:
Yay!! I love Fartsyarts!! :D
3 years ago
TanyaMac says:
etsy folk are the best, I don't think we ever grow up!! :)*
3 years ago
maclancy says:
wow this is one of the nicest little things I have come across on etsy... such a great community of people and artists.. I feel motivated to become part of the sneak attack group and might just do it!! heh we were all newbies once! thanks for this article too!
3 years ago
decoratethediva says:
Such a sweet idea!!!
3 years ago
art2theextreme says:
This is a very awesome idea! I have looked into it once or twice before!
3 years ago
PrairiePeasant says:
What a fantastic idea! Kudos to Michael Phipps for starting the ball rolling!
3 years ago
RetroLane says:
BRAVO!
3 years ago
PaintedHorse says:
The warmth and generosity of this group of artisans is just a sampling of the wonderful, caring "friends" I have found here at Etsy time and time again. What a lovely gesture!
3 years ago
BloodSweatAndTees says:
Proof that Ideas really are the currency of the future.
3 years ago
Iammie says:
Nice, love it ^^
3 years ago
PhotographyByFlavia says:
What a great story. :)
3 years ago
Krystyna81 says:
the Etsy community ROCKS!
3 years ago
GreetingsthatGrow says:
I have been part of Sneak Attacks before and loved them! I think it is just such a wonderful thing to do for new sellers. I really am glad you shared this article so that we can read more about the background behind the Sneak Attacks =)
3 years ago
MyPooperScooper says:
Sneak Attacks are so wonderful...I think I was excited words couldn't come out,I just jumped around in excitement like a kid.It is so kind that they take the time to do this,because it means so much for us who are starting up!!
3 years ago
orsinimedici1951 says:
Sneak Attack is a great way to welcome newbies! I was recently featured in the new beta test of Treasury West!! Thanks ETSY! I've found my home away from home!!!
3 years ago
ShesFancy says:
It's so exciting to see a shop grow and flourish after it's been attacked. Sometimes all a seller needs is a little boost to get started. I love participating in the attacks. I only wish I could afford to do it more often.
3 years ago
lindawoods says:
Absolutely wonderful!
3 years ago
mojospastyle says:
This article made my day because I am new to Etsy and to know that there is support out there feels great. I love this idea and I am amazed at people's enthusiasm to help one another. It's definitely good karma.
3 years ago
samsstuff says:
Great idea! It just adds to the love people have for Etsy! Cute surprise photos! I even added a couple of the "related items" to my faves! Maybe I'll launch a small "sneak attack" of my own!
3 years ago
Venbead says:
I participatd in tonight's sneak attack and it was just so much fun. what an awesome way to pay it forward
3 years ago
theduskyjewel says:
What an inspirational story! This is such a great way to keep sellers encouraged. Good work!
3 years ago
LenkArt says:
I want to participate too. Will somebody please explain me in 2 words how to? Thanks, Elena
3 years ago
marykerran says:
Since I joined Etsy, I have been trying to buy all my items from Etsy sellers. I know how much it means to make a sale.
3 years ago
monkeyingaround says:
What a genius idea! LOVE it. Great way to encourage and likely, hunt down some cool finds. Nice!
3 years ago
odiliafu says:
What a cool idea!!! LOVE IT!! It's so encouraging.
3 years ago
JeLowe says:
This is such a great story! I get so excited when I get a sale. This kind of encouragement would definitely go along way to a new seller!
3 years ago
LovejoyCreations says:
Pretty Sneaky!
3 years ago
BirdWatching says:
What a great idea! I can only imagine how encouraging and exciting it must have been for all the people who got "Sneak Attacked." How fun!
3 years ago
novadesigns says:
I am always blown away by the wonderful people I've came across on Etsy! This is such a wonderful idea!
3 years ago
phippsart says:
LenkArt said: "I want to participate too. Will somebody please explain me in 2 words how to? Thanks, Elena" Not sure I can get it in 2 words, but basically: Check http://www.handmademovement.com for when the next shop will be revealed. Show up on the site at that time and make a purchase from the newly revealed shop.
3 years ago
oddestbird says:
I think what you're doing is great. It gives hope to new sellers who can easily lose their confidence while waiting for views and sales.
3 years ago
116Roselaine says:
I love the creativity of the people on Etsy! Just, finally, getting to read some articles--had dial-up and an old SLOW computer until just recently. Now with a faster connection and my new laptop Christmas present, I'm finally able to start exploring a little more on Etsy, and it doesn't take a half hour to upload a picture!! I'm liking this more and more--WAY TO GO!
3 years ago
BellaMarcella1 says:
I'm new to Etsy and think this is a great inspirational idea. I'm finding out that there are lots of cool, creative minds here! kudos!
3 years ago
SparklePaw says:
This is such a cool idea!!
3 years ago
GoldhawkPotteryEtc says:
Wow - what a great idea, and fun! I'm looking forward to participating...
3 years ago
sugarraindrops says:
This is such a nice thing to do for others, and for the community as a whole. :D This is a wonderful idea! ♥ ♥ ♥
3 years ago
winemakerssister says:
Here's today's thread if you want to join in on the pre-attack chatter: http://www.etsy.com/forums_thread.php?thread_id=6082346&page=1
3 years ago
chubbycheeksweaters says:
A very good idea!
3 years ago
IntimateDimensions says:
What an excellent idea, I love it!
3 years ago
planettreasures says:
the website looks great. I'm still having trouble working out the time difference!
3 years ago
glintgear says:
This is amazing. I got my shop name in May of last year but put product only last December. I can relate to those feelings of working, playing, working, making, creating, uploading, photgraphing.... etc., etc... with your breath held in anticipation of results And to have your first few sales from a total stranger is an undescribable elation... I'm in for the Sneak Attacks!
3 years ago
CecilandCo says:
Genius...I love this idea! Keep up the good work.
3 years ago
reginasstudio says:
After making my sneak attack purchase I felt all warm and fuzzy, every-one should do it.The Blessings for a giving heart are endless, Thank-you so much for making this possible, how proud I am to be part of this amazing community.
3 years ago
Pussykat says:
I want to know if you women (popular opinion) Do you feel that when money is tight or everyone is announcing an economic recession, that affects your daily dress? Do you feel that you dont want to dress up to the part any longer, or does it not even play a factor? Honest feedback would be appreciated.
3 years ago
lowe40 says:
As someone who has participated in several sneak attacks, I can say it's a FUN way to support new shops & get some great items I might not have known about otherwise! I try to check the sneak attacks threads as regularly as I can & participate when something catches my eye!
3 years ago
jewelryvixen says:
such a sweet and encouraging idea! congrats, ms. herzog, congrats! hey! are those jewelryvixen earrings you're wearing in that surprised photo of yours? ;) love my pouches, by the way!
3 years ago
HawkManStudios says:
I have a buyer that I love and would love to see attacked. Paulamills. I purchased her Mexican Folk Art Box and adore it. She was very nice and even wrote and explained where some of the pieces came from as well as sharing with me a story of her father making the chair in. It is a tremendously special piece to me and I know it was to her. I'd love to be involved in this attack since I want more of her work.
3 years ago
AzitasSurprises says:
super cool! i love this idea!
3 years ago
lilworkerb says:
Very touching story
3 years ago
hermionejschwartz says:
Handmade buyers in a handmade world! I simply love it. Sneak Attackers are kind and generous. What a great way to shop! =]
3 years ago
michellepujol says:
What a wonderful way of encouraging others, i think that a little goes a long way with craft and art work and all anyone ever needs is a good thumbs up from a fan. Well done!
3 years ago
AnnsCrafts says:
What a terrific idea.
2 years ago
sleepymoondesign says:
Wow that's really amazing! What a great idea. I can't imagine the feeling i would get if I woke up to a whole bunch of sales!! lol
2 years ago
chantelstar says:
What a beautiful idea! Just another way that this website is not only the vehicle for people to sell their wares, but encourages them and creates a community atmosphere. Well done to everyone involved.
2 years ago
praiseart says:
ATTACK, atTACK ME. PLEEASE ATTACK PINKIEKINCH AND PRAISEART
2 years ago
Jenco13 says:
I believe in Karma-- thats why when a fellow etsy twitter team (ETT) member announced she had stage 3 lung cancer I launched an attack through tht team. Even handmade news (thanks coco) picked it up. http://su.pr/6mvS9J I hope she makes lots of sales to help with her medical cost. Joyce's shop Jen ps-- my mom always taught me do good to others and the favor will be returned in the most unique ways.
2 years ago
CrowbirdieBeads says:
Oh my gosh - just found out about this program through the Etsy email and it brought tears to my eyes just reading about it! I'm off to the website to see what's going on next. Cyberhugs to the folks supporting this!
2 years ago
shanlie says:
this is the coolest thing ever! what fun!!! looking forward to participating soon!
2 years ago
sticksandstockings says:
You guys, the sneak attack is so very cool! I am recovering from selling on the big auction site whose name I need not mention, (but now they are big in the car biz) and believe me, nothing like this goes on there! I love etsy! what a pleasant, pretty, happy, good vibe, warm and fuzzy place to peddle my vintage! I have spent years looking for just such a place and want to thank you for the venue! Everything about etsy is so much more fun than the other place and people are not beating me up and out! I am reborn! Blessings Toni
2 years ago
DoraArtDesignStudio says:
Wow, that's a cool idea!
2 years ago
sticksandstockings says:
P.S. Anytime you would like to attack me, just come on ahead!
2 years ago
JustineJustine says:
this is the mos amazing and crazy idea ever!! Im getting ready to attack!
2 years ago
FleurLilyBoutique says:
Love it! :) Etsy is the best, so refreshing to have such an amazing site support handmade.
2 years ago
onepixel says:
This is AWESOME! I'm so glad Danielle shared it!
2 years ago
YellowLineStudio says:
What a wonderful idea!! Looking forward to being involved in the next attack!
2 years ago
Grotesquesins says:
Great idea!!! i know it means a lot to the people who just start out. i can't wait to see who will be next.
2 years ago
Vintage2NewJewelry says:
Great idea! Can't wait to join!
2 years ago
gufobardo says:
what can I do to be in this attack???????? I love this idea!!!!!!
2 years ago
QuiltFinger says:
Amazing! I loved reading about this project. Totally mind blowing.
2 years ago
LilBlossoms says:
What a great idea! Lobe the stories and photos!
2 years ago
BohemiaJewellery says:
Sounds fantastic!! I'd love to join!
2 years ago
katieCatherine says:
can't wait to check out the site and start supporting! so glad you brought this to our attention! thank you!
2 years ago
designbybittersweet says:
Random acts of kindness!! I love it.
2 years ago
pinkpig says:
Many thanks for the inspiration. As a new shop here i am learning each day from wonderful people.
2 years ago
eileenheneghan says:
What a great idea. Thur? Great! I am in. I am doing that cat thing, how they are perfectly still and focused on a fly.
2 years ago
aviky says:
Awesome- Can't wait to make my 1st purchase through the SNEAK ATTACK!!!
2 years ago
CeeJeanCreations says:
Wow - this is fantastic. Can't wait to give my support. I think I'm going to really love being a part of the Etsy community!
2 years ago
ShabbyNChic says:
Wow! What a neat idea. Love it!
2 years ago
luvnstitches says:
I love the "sneak attack" idea! It's GREAT!
2 years ago
TheLavendarTree says:
Wow - this is a fantastic thing to do! Love it. With so many things going on at Etsy - I just hope I remember to check in and participate in the attacks!
2 years ago
StrandsofPearl says:
Great Idea!
2 years ago
TeetersInk says:
Great idea and such an inspirational story. Pay it forward. New to Etsy, I can't wait to sneak attack someone's shop. God Bless creative minds that made this happen.
2 years ago
ladyart says:
This is a wonderful Idea! Fun and crazy too. I love it!!!
2 years ago
HoneyBoo says:
Wow, that's great! wonderful idea!
2 years ago
jesselula says:
What a lovely Idea :) I hope I get sneak attacked :) I'll be checking in to see who's day I can help brighten :)
2 years ago
PinUpRetro says:
The website appears to be down. :(
2 years ago
Federicaknits says:
This is such a great idea! It is so great that you help people to get their first sale! ...and a love the storys of the ETSY sellers that danced the desert happy dance when they got their frst sale!
2 years ago
HighPriestess says:
Hi Everyone! What a fantastic story and such a kind gesture for any seller anxiously awaiting their first sales to get their efforts off the ground. I'd love to selected for the Sneak Attack...my shop could use the infusion of business to get the ball rolling and I'd be so excited to return the favor to another unsuspecting newbie. "High Five" to Michael for having this wonderful idea. It's a win/win and I like it.
2 years ago
LaCurioshar says:
what a warm-fuzzy-ing article.. totally relate to those first sales and how it could totally boost your day up (so TRUE!). I've had my first sale couple of months ago and then nothing, no feedback, no news whether it has arrived or not or whether she likes/dislikes it or not or whatever... (and other negative thoughts that set my wires awry)... Finally got over it and try to be positive, renew my listing, pimpin' up the shop... And just got my second sales, and the one-week flu just gone! Flip Flop! just like that! Now after bawlin' out like some psycho... comes the big question... How can I attack? (beside checking the website for schedule, cuz it's defunct)
2 years ago
dsenyo says:
Thanks for sharing this story. I've always believed in the power of working together and rooting for the underdog!
2 years ago
VintageEmbellishment says:
Thanks so much!
2 years ago
prendasbyenid says:
OMG I'm crying, this is awesome!!! I Just Love Etsy!!!
2 years ago
phippsart says:
Due to an influx of visitors the website was down this morning. Well, it's back! http://www.handmademovement.com Thanks for your patience!
2 years ago
BeadedJewelryBySusan says:
Wow, thanks for the stories, phippsart. That's what I call community with a capital "C"!
2 years ago
ArtisticWill says:
This is a great idea. Love the stories. When I got my first sale and then another, I couldn't explain the pure joy I felt when this happened. I never got a sneak attack, but having a first sale does bring boost ego and is emotionally uplifting. We all need to tweet this on Twitter, Facebook or on every blog. Keep up the great work.
2 years ago
BrookesPurseLove says:
How VERY cool! The woman that turned me onto Etsy had told me about thins, but I didn't think it was true! After reading this, I wanna give give give! What a good feeling!
2 years ago
TowheeHillStudio says:
What a wonderful way to jump start stores! I am so impressed with all of the people involved in this endeavor. I hope my shop will be picked! I haven't had a sale but I am hopeful I will soon. I live to paint and it is extremely important to see my creations settled somewhere where they will be appreciated. Keep up the great work!
2 years ago
crestaglassCeramics says:
What a fantastic way to be discovered by a sneak attack - I would love you to come and select my beautiful handmade porcelain jewelry - let the world come in! Come visit me - Id love the buzz!
2 years ago
stephsjewels4 says:
Awesome story! I'm signing back in at 7pm so I can check out how I can get involved. I love it that you call the shop "victim"! So fun!
2 years ago
DesignsByShyloh says:
Wow thats such a great idea. Thanks heaps for the story
2 years ago
CrochetedbyLaurie says:
Thanks for the movement. Great way to promote new stores. Maybe I'll be one some day.
2 years ago
JamboChameleon says:
WOW! that is just so cool :)
2 years ago
heatherfuture says:
Sneak attackers rule!
2 years ago
prairieboutique says:
I've been a sneak attacker and it's SO much fun!
2 years ago
twiggypeasticks says:
brilliant and kind idea - great !! twiggy x
2 years ago