From Etsy’s Merchandising Desk: October’s Hearth and Home

marymary

Story by marymary

Published on Sept 03, 2009 in Seller Handbook

Photo by KnockKnocking

It’s that time again, and those of us behind the scenes at Etsy would like to share our merchandising plans for October. As we continue to plan Etsy’s calendar for the year ahead with thematic merchandising, we will be incorporating many of the concepts you shared in response to September’s report and continue to welcome your input. It is our goal to create a healthy balance between promotions for traditional holidays, seasonal changes, and lifestyle trends.
A special note to sellers about the holidays:
For many sellers, the holiday season typically generates the majority of sales for the year. It’s a time when repeat customers visit to make new purchases, and a motivational factor for new customers to buy. You may notice our promotions around the holiday gift-giving season beginning in October. Shoppers are planning their purchases ahead of time and beginning to look to Etsy well in advance for gift ideas. Think of October as a good deadline to have your best gifts and holiday items listed (with multiples in stock!) to make sure you are taking full advantage of the busy and fruitful shopping holiday season we are anticipating. 

Here is part one of a two part series of seller tips regarding the holidays:

  • Merchandising is Storytelling: Many shoppers become buyers when they identify with the story and inspiration behind the product. This is particularly true for handmade items. Buyers want to connect with you. Share your story with short paragraphs and informative keywords.
  • Good Photographs Rule: Shopping online is increasingly reliant on visual messaging. Invest in crisp, clean photographic images. When using models, emphasize the product, and refrain from over-styling.
  • Materials and Fabrication: Always inform shoppers of the material content and never take for granted that shoppers understand how your items are made. A short paragraph describing what goes into the handcrafting process is helpful and reveals pride and generates respect.
  • Name Your Products: When conceptualizing your latest products and collections, give careful thought to describing your creations with a name. Names can have a functional identity, one of humor, or simply a creative reference. Naming helps establish a connection with shoppers, and strengthens your brand, in addition to the name of your business or shop.
  • Gift-Giving Equals Gift Wrapping: Handmade gifts deserve to be gift wrapped. In fact, gift wrapping can often trigger a purchase, carrying as much weight in the decision to buy as the item itself. If gift wrapping is part of your offering, highlight this, especially going into the major gift-giving season.
  • Gift-Gifting for Me: Keep in mind that many of us who shop online may say we are looking to buy for a friend or family member, but secretly want to buy for ourselves. If your items are generally purchased as a gift, write copy encouraging your shopper to buy the item for themselves as well. If your items are not normally purchased as a gift, think in the reverse: write a testimonial about why the item is a novel gift idea.
  • Facts and Figures: Online shoppers are impatient, and they scan quickly for price, sizes, dimensions, and color choices. Ensure that relevant information is easy to see and understand.

 

Rounding out September
September marks the Autumnal Equinox and brings us into the full harvest, wherein we begin to plan for family celebrations and the holidays ahead. We toast the coming fall with wine, think about updating our homes with seasonal accents, and take ourselves a little less seriously with Halloween around the corner.
  • The first weekend in September marks Labor Day, a day when many take off to relax and celebrate this symbolic end of summer. It’s a classic time for sales as the summer winds down and autumn nears; look for an extended Labor Day Weekend Deals promotion this weekend and find out how to get involved below.
  • After Labor Day, look for our full Halloween features to begin. We’ll be highlighting all aspects of the holiday including costumes for adults, kids, babies and pets, decor for the home indoors and out, party solutions, trick or treating accessories, food and candy alternatives, the DIY side of Halloween, the best in Halloween trends and more. From the cute to the scary, no genre of Halloween will be left in the dark as we bring every facet of this favorite holiday to the forefront.
  • Coinciding with our Halloween promotions, you’ll notice an alternative spin on our Handmade Weddings series highlighting both autumnal and unconventional approaches to pulling off a creative event.
  • Look for an Etsy spin on the fall season’s classic and emerging trends in fashion, jewelry, and accessories. Fall trends already on the horizon have been leather shoes and boots with a vintage appeal, plaid inspired looks, neon colors, the statement (or “bib”) necklace, high-waisted skirts and dresses, super skinny and super wide belts, and layering components. This is just the tip of the fall fashion iceberg, so keep your eyes peeled.
  • The harvest is a time to celebrate rich earthy tones and textures in our homes and the outdoors. Classically a time for focusing on domestic spaces, woodland themes, primitive and folk arts, along with rustic furniture and vintage highlights encompass many of our ideas for home decor.
  • The sapphire is September’s birthstone, and September’s astrological signs are Virgo and Libra (August 24 – September 23: Virgo, September 24 – October 23: Libra).
  • Promotional Opportunities for Sellers:
    • Did you see our Sapphire Gift Guide?  We’ve been looking for community suggestions and nominations for what items you’d like to see in the guide. Suggest your favorite sapphire-related items in this nomination thread.
    • September’s Weekend DealsTopics are posted below:
      • 9/3-9/7 Labor Day Weekend Deals, post your promotion in this thread to participate.
      • 9/11-9/13 Free Worldwide Shipping Weekend Deals, post your promotion in this thread to participate.
      • 9/18-9/20 Buy One, Get One Free Weekend Deals, post your promotion in this thread to participate.
      • 9/23-9/27 Discount Promotion Weekend Deals, post your promotion in this thread to participate.

Stay Engaged in October
Cooler weather brings the rich colors and smells of autumn as we look ahead to winter months and the upcoming holiday season. It’s a time to focus on the indoors as our place to nest, entertain, and stay cozy. As we emphasize traditional seasonal themes throughout October and the coming months, we will also intertwine appropriate seasonal themes for those around the globe approaching warmer seasons.

  • The first weekend in October typically marks the end of Oktoberfest, a 16-day celebration originating in Germany where family and friends celebrate the festivities while indulging in all sorts of rich, hearty foods. As this favorite festival comes to a close, it sets the stage for the harvest season and bounty ahead.
  • Through the end of the month, emphasized promotions of the DIY side of Halloween and all it entails will take center stage on the site.  From the cute to the spooky, we’ll be featuring creative spins on everything in costumes, decor, entertaining, treats, and the best in Halloween trends.
  • October notes a shift into the seasonal harvest. Look for highlights in home decor that embody a harvest farm feel, woodland themes, rustic furniture, and vintage as decor solutions. We’ll be talking about warmth and comfort with features of rich fabrics, fibers, and yarns. Think cashmere, industrial felt, silk, and wool.
  • As we think about the cozy home, we’ll be making references to the hearth, candles, baskets and elements that lead us into autumn and winter entertaining. Look for highlights in tabletop accoutrement, the perfect food for your feast, references to the vineyard, invitations, menus, and hostess gift solutions as we plan to celebrate with family and friends looking ahead to Thanksgiving.
  • In a similar spirit of celebration, look for continued highlights from our Handmade Weddings series featuring DIY inspiration for creating an unforgettable affair. This month we’ll be featuring the unconventional, autumnal, and an introduction to winter-themed celebrations.
  • Fall fashion highlights will begin to transition into a winter fashion preview, look for the beginnings of this preview with winter accessory features on bags, gloves, scarves, layering pieces, and those that embody cooler weather trends.
  • What’s trending on Etsy right now? Woodland themed animals (think our antlered and feathered friends) continue to trend on Etsy, along with vintage cameras, vintage boots and the color shades of blue, rich harvest tones, mustards, neons, and neutral palettes.
  • Opal is October’s birthstone, and October’s astrological signs are Libra and Scorpio (September 24 – October 23: Libra and October 24 – November 22: Scorpio).
  • Promotional Opportunities for Sellers:
    • In preparation for our Opal Gift Guide, we will be looking for community suggestions and nominations for what items you’d like to see in the guide. Suggest your favorite opal-related items in this nomination thread.
    • October’s Weekend DealsTopics are posted below:
      • 10/2-10/4 Halloween Discount deals, post in this thread to participate.
      • 10/9-10/11 Free Worldwide Shipping deals, post in this thread to participate.
      • 10/16-10/18 Halloween Discount deals, post in this thread to participate.
      • 10/23-10/25 Holiday Preview Discount deals, post in this thread to participate.
      • 10/30-11/1 Buy One, Get One Free deals, post in this thread to participate.

If you’d like to stay engaged and involved with the approaching merchandising themes, interpret them in your own artistic voice. This can be translated within your listings, photos, shop announcement, descriptions, tags, titles, sales promotions and more. We’re excited to see your creative interpretations!

If you make items that would fit well with the themes outlined, try stocking up and listing them in advance to take advantage of potential shipping deadlines. Do you already have items in your shop that meld well? That’s great! Now it’s time to revisit those items to make sure your tags, titles, and descriptions reflect keywords shoppers might be looking for this time of year. This is also a great opportunity to revamp your item photography with a new look, if you think they need some work. Check out some great how-to’s for item photography to get started.

If your items fall under the main thematic categories we’ll be highlighting this month, it might be a great time to consider purchasing a spot in a Category Showcase. For those of you who enjoy making Treasuries, we’ll be looking to highlight lists that interpret September and October’s themes in a creative and cohesive way, as well as the many innovative and beautiful collections that we normally feature.

Upcoming Dates to Remember:

  • October is Breast Cancer Awareness Month
  • October 2: Sukkot begins at sundown
  • October 4: Oktoberfest winds down
  • October 12: Columbus Day
  • October 12: Thanksgiving Day in Canada
  • October 16: Boss’s Day
  • October 31: Halloween

Do you have a date to remember that you don’t see on the list? Let us know in the comments section below. We are currently working toward incorporating a more detailed calendar of international holidays into Etsy’s thematic merchandising plans, so we’re eager to hear which dates you would like to see included.

We’d like to hear from you!
We appreciate your support and look forward to your feedback and suggestions in the comments section below.

Discuss: 264 comments

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  • peaseblossomstudio

    peaseblossomstudio says:

    Excellent article! Thank you!

    2 years ago

  • beautifulbridget

    beautifulbridget says:

    Yay for Autumn!!!

    2 years ago

  • HAREandDRUM

    HAREandDRUM says:

    Thank you for this series; it's incredibly helpful!

    2 years ago

  • ModernMetalJewelry

    ModernMetalJewelry says:

    Thanks for the heads up! It really is very helpful!

    2 years ago

  • allthingswhite

    allthingswhite says:

    Let the games begin !!!

    2 years ago

  • PersistentGreen

    PersistentGreen says:

    Wonderful information here. I need to read again to soak it all up! I'm excited for rich, warm autumn colors in particular. Time to start hunkering down and making "stuff".... :)

    2 years ago

  • LoveMeKnotCreations

    LoveMeKnotCreations says:

    I'm bias towards October...(says the Libra..) lovely treasury items!

    2 years ago

  • Ebruk

    Ebruk says:

    Exellent.Thank you.

    2 years ago

  • OffTheHooks

    OffTheHooks says:

    thanks for the great tips and heads up on what's in store. i really like that i have an idea of what's ahead but i still have enough freedom to create.

    2 years ago

  • Lunatiger

    Lunatiger says:

    Very good tips thanks! ^_^

    2 years ago

  • lovelygifts

    lovelygifts says:

    Thank's for the info. Good selling tips. Love the glasses!

    2 years ago

  • wishartglass

    wishartglass says:

    Wonderful timetable and reminders. Quite a few things to keep in mind! Thanks!

    2 years ago

  • hellobrowneyes

    hellobrowneyes says:

    Autumn is my favorite time of year. Not just because my name is Autumn ;)

    2 years ago

  • SeaFindDesigns

    SeaFindDesigns says:

    Great tips..... Many of my customers tell me my site is like a blog... they're always coming by to read my insanity!

    2 years ago

  • foamywader

    foamywader says:

    Thanks for all the helpful pointers!

    2 years ago

  • jennadesigns

    jennadesigns says:

    This is a very helpful articles! I love how this is all laid out for us sellers this holiday season! Kudos to the Etsy staff!

    2 years ago

  • IcingOnTheCupcake

    IcingOnTheCupcake says:

    Thank you for the holiday tips, very helpful!

    2 years ago

  • DalenaVintage

    DalenaVintage says:

    These are always such helpful articles...I really enjoy reading them. Thanks mary!

    2 years ago

  • inspirationrecycled

    inspirationrecycled says:

    Thanks for the October tips! I only just found out about these monthly updates, and I am quite excited about them. Keep up the good work!

    2 years ago

  • satellitedaisy

    satellitedaisy says:

    Wonderfully helpful info to have...Thanks!

    2 years ago

  • aprilmist

    aprilmist says:

    thanks for the update and keeping us posted on upcoming events to be aware of, happy holiday season to everyone!

    2 years ago

  • AlexMetalArts

    AlexMetalArts says:

    So helpfull! Thanks for keeping us informed!

    2 years ago

  • spacejam

    spacejam says:

    i love fall time...great picks and tips =)

    2 years ago

  • cottonbirddesigns

    cottonbirddesigns says:

    Great article, lovely finds!

    2 years ago

  • BlackStar

    BlackStar says:

    truffles! Thanks so much for the updates. truffles! :)

    2 years ago

  • maybeads

    maybeads says:

    Thank you for the info - this will be my second holiday season here at Etsy and I'm looking forward to it!

    2 years ago

  • SnowdropsAndDaisies

    SnowdropsAndDaisies says:

    Wow, great info, lots to work on. Thanks for keeping us so well informed.

    2 years ago

  • madebysam

    madebysam says:

    Thanks for updated!Great!

    2 years ago

  • GimCarry

    GimCarry says:

    (>^..^<) Thanks you so much for the notification direction

    2 years ago

  • hairsewvintage

    hairsewvintage says:

    Thank you for all of the helpful information. I am so inspired by whats to come. Happy fall=)

    2 years ago

  • thebestvintage

    thebestvintage says:

    Thanks for this article!

    2 years ago

  • itsastitch

    itsastitch says:

    Yay October! I'm a libra ^.^

    2 years ago

  • CecilandCo

    CecilandCo says:

    Yeah...My favorite time of the year!

    2 years ago

  • MaryFosterCreative

    MaryFosterCreative says:

    Thanks for the timely tips

    2 years ago

  • capitalcitycrafts

    capitalcitycrafts says:

    thank you for all the info! great guidelines!

    2 years ago

  • aBreathofFrenchair

    aBreathofFrenchair says:

    Yea, thanks for the tips!

    2 years ago

  • variation

    variation says:

    It's great to see KnockKnocking's work as the main photo for this article!

    2 years ago

  • recycledwares

    recycledwares says:

    Thanks for the updates, adding these to my calendar this evening.

    2 years ago

  • pinkytoeclothing

    pinkytoeclothing says:

    Great article, wonderful tips! This will be my first holiday season here, can't wait!

    2 years ago

  • blogbloglog

    blogbloglog says:

    These merchandising tips are always so amazing. Thanks!

    2 years ago

  • FrillyButts

    FrillyButts says:

    Thanks a bunch!

    2 years ago

  • LaveMeSoapCo

    LaveMeSoapCo says:

    gosh i love the fall

    2 years ago

  • SparrowsNest1

    SparrowsNest1 says:

    Yay!!! thanks for including my sconces! I love me some FALL!!!

    2 years ago

  • TheSeed

    TheSeed says:

    ...pumpkin chocolate truffles... :) :)

    2 years ago

  • vivikas

    vivikas says:

    nice article...

    2 years ago

  • prettypanda

    prettypanda says:

    great article:D thank you for the info!

    2 years ago

  • breadandroses2

    breadandroses2 says:

    The seasons keep zipping along and this merchandising calendar is a much needed reminder to keep thinking many months in advance! Greatly appreciated.

    2 years ago

  • girltuesdayjewelry

    girltuesdayjewelry says:

    I will definitely use the info in this article. Looking forward to Oct. 16th since I'm the boss!!! No problem finding a gift for myself here on Etsy!

    2 years ago

  • RubyStudios

    RubyStudios says:

    Thanks for being open and giving us ideas on Etsy's direction. I appreciate the help!!

    2 years ago

  • DarkDestiny

    DarkDestiny says:

    I love Halloween !! Cant wait to see what others come up With

    2 years ago

  • 2TrickPony

    2TrickPony says:

    Thanks for the article and the advice about getting things up by the end of oct. for the holiday season

    2 years ago

  • odiliafu

    odiliafu says:

    Thanks for the updates!! Very useful theme related info.

    2 years ago

  • jenniferladd

    jenniferladd says:

    Looking forward to the fall. Thanks for the heads-up on the upcoming themes.

    2 years ago

  • happymaxdesigns

    happymaxdesigns says:

    Great Advice! Let's hope for a busy shopping season!!!

    2 years ago

  • bonecalinda

    bonecalinda says:

    Great! The planning has begun! Thank you for the info!

    2 years ago

  • TheDestinedSoul

    TheDestinedSoul says:

    Great information! Thanks so much!

    2 years ago

  • novadesigns

    novadesigns says:

    Thank you! It's great to hear what you guys are planning so that I can also prepare for the upcoming months :o)

    2 years ago

  • incoldstorage

    incoldstorage says:

    Thank you for the heads up! I am restocking my shop, so I will keep this all in mind

    2 years ago

  • EmmaBeeTextileArts

    EmmaBeeTextileArts says:

    Great article! It has encouraged me to get started early! Thank you

    2 years ago

  • metrostation

    metrostation says:

    very informative !

    2 years ago

  • InMyBlueRoom

    InMyBlueRoom says:

    Thank you for sharing, I really need to stock more halloween, I have already sold a few things.

    2 years ago

  • patspottery

    patspottery says:

    I have got to save this one for reference!

    2 years ago

  • MossyRockDesigns

    MossyRockDesigns says:

    Very helpful article, I will feature my "Forest Baby" for the next month, and maybe paint a few halloween-themed ACEOs?

    2 years ago

  • bugbitesplayfood

    bugbitesplayfood says:

    Brilliant info, thanks for sharing - off to rearrange some shop items to fit with the seasonal change!

    2 years ago

  • Tina669

    Tina669 says:

    Thank you for this series; it's incredibly helpful!

    2 years ago

  • sherilynkoss

    sherilynkoss says:

    Wonderful article! Don't forget Day of the Dead! Oct.30

    2 years ago

  • PomLove

    PomLove says:

    really great info, thanks so much!

    2 years ago

  • soule

    soule says:

    Wonderful! Thanks for all the info and dates!

    2 years ago

  • mostafanagib

    mostafanagib says:

    very nice product

    2 years ago

  • AliBaliJewellery

    AliBaliJewellery says:

    Brilliant article, time to get busy!

    2 years ago

  • evihan

    evihan says:

    thanx for sharingggg...great prepared articleee

    2 years ago

  • Dongedyframe

    Dongedyframe says:

    Great ! thanks !

    2 years ago

  • bijouxdellostregatto

    bijouxdellostregatto says:

    Thank you very much ! Great opportunity!

    2 years ago

  • TanyaMac

    TanyaMac says:

    Thanks for all the helpful info! ;)*

    2 years ago

  • ErikaPrice

    ErikaPrice says:

    Great article, thank you!

    2 years ago

  • steinschmuckdesign

    steinschmuckdesign says:

    Great Post, thank you so much for the Info!!

    2 years ago

  • bittersweetdesign

    bittersweetdesign says:

    tons of info here - need to read again! Thanks! and take time to rearrange my shop for that perfect mix...

    2 years ago

  • Morado

    Morado says:

    Thanks for the update :o) KnockKnocking...love the wreaths! http://twitter.com/MoradoShop http://www.facebook.com/MoradoShop

    2 years ago

  • CelinaMancurti

    CelinaMancurti says:

    Thank you for such a good tips! have fun, Celina

    2 years ago

  • riricreations

    riricreations says:

    This is really helpful~thanks! Rita

    2 years ago

  • birdie1

    birdie1 says:

    These updates are always so helpful - thank you!

    2 years ago

  • StudioCherie

    StudioCherie says:

    Many thanks for continuing this series. The seller tips are a great feature too.

    2 years ago

  • 1AEON

    1AEON says:

    a huge deer always helps!!!! :))))

    2 years ago

  • whiletangerinedreams

    whiletangerinedreams says:

    love this series!

    2 years ago

  • jpgallery

    jpgallery says:

    Thanks for the great info and a heads up on what to look for in the Fall. I'm just getting started on Etsy, so the advanced notice is perfect!

    2 years ago

  • babook

    babook says:

    I like this post How`s perfect subject ; ) Thanks to guide ......

    2 years ago

  • saintesmariesjewelry

    saintesmariesjewelry says:

    nice article!!

    2 years ago

  • summerground

    summerground says:

    Noted! Thank you for tips!

    2 years ago

  • SevenSails

    SevenSails says:

    Sweetest Day is Sat. Oct. 17. Wikipedia says it's popular in the Great Lakes region and parts of the northeastern US.Didn't see it on your list. I'm in MI and it's a big thing here, especially for those that are dating. Thanks for all the info.

    2 years ago

  • dolcedreams

    dolcedreams says:

    Great article once again with tons of support and helpful tips...AND a huge Thank You for including my Dupioni silk hand embroidered lavender filled sachet...It made my day! Hope you all have a great long weekend, Nathalie

    2 years ago

  • sewlola

    sewlola says:

    September is the National Sewing Month. September 10th is the Sewing Machine Day.

    2 years ago

  • MyMoms

    MyMoms says:

    Really lovely... Thanks!

    2 years ago

  • DalkullanJewelry

    DalkullanJewelry says:

    The two birds yard wreath is amazing! Thanks for the lovely article, Isagar and MaryMary.

    2 years ago

  • PurpleToedGypsy

    PurpleToedGypsy says:

    this series is like a mini-class every month! thanks so much for coaching us this way.

    2 years ago

  • barefootweaver

    barefootweaver says:

    Thank you! Great information especially since I haven't been through a whole year's cycle at Etsy and I am constantly learning!!!

    2 years ago

  • lavenderrabbit

    lavenderrabbit says:

    Thank you so much for the tips, definitely a few I will be working on.

    2 years ago

  • marstrand

    marstrand says:

    thank you, I will be bearing these hints in mind with my promoting. with the seasons opposite here in australia, it takes some mental adjustment, but seasonal influence is important in my creating.

    2 years ago

  • Bunnys

    Bunnys says:

    Lots to think about, better get prepped now!!!!

    2 years ago

  • cavebaby

    cavebaby says:

    Thanks for all the advice!!

    2 years ago

  • MeghanT

    MeghanT says:

    Wow! Loads of great info. I'm looking forward to the upcoming Fall/Autumn bridal feature. That's going to look spectacular. Thanks for the reminded about having Christmas supplies ready for around October. It really is important to start planning ahead! I'm going to hunker down in my studio and make sure I'm ready. :)

    2 years ago

  • Strive

    Strive says:

    Don't forget "Count Your Buttons" day is October 21st...perfect for our crafting community!

    2 years ago

  • derinmavi

    derinmavi says:

    This article has been so helpful, thanks so much!

    2 years ago

  • artemisred

    artemisred says:

    Thanks again for all your help, Etsy staff!

    2 years ago

  • Studio410

    Studio410 says:

    Great ideas. Something to work towards. Thanks very much.

    2 years ago

  • bamdesigns

    bamdesigns says:

    thanks- this is great info and helps a lot when planning

    2 years ago

  • mamapainter

    mamapainter says:

    Thanks for the heads up and letting us plan accordingly. Making my lists, checking it twice, getting in the gift guides would be such a delight! Dorky, I know. ;)

    2 years ago

  • mamapainter

    mamapainter says:

    Strive Don't forget "Count Your Buttons" day is October 21st...perfect for our crafting community! ----------- Awe, that's cute marketing idea!

    2 years ago

  • topsyturvydesign

    topsyturvydesign says:

    This is why I love etsy! Thanks so much for the pointers & insight :)

    2 years ago

  • savoytruffles

    savoytruffles says:

    Thank you so much for this article; it will be very helpful in the coming weeks!

    2 years ago

  • JL67

    JL67 says:

    Thanks sooo much for the info....looking forward to my first ETSY holiday season.... :)

    2 years ago

  • gigigibson

    gigigibson says:

    Great article and useful information. Autumn....my favorite season..love the colors!

    2 years ago

  • theprinttree

    theprinttree says:

    Fab article, this will be my first holiday season on Etsy really looking forward to it.

    2 years ago

  • carvelcountrysoaps

    carvelcountrysoaps says:

    great tips here!

    2 years ago

  • meraldesigns

    meraldesigns says:

    i am all energized, looking forward to a wonderful fall season, back to work now. thanks....

    2 years ago

  • LadybirdK

    LadybirdK says:

    I'm waiting on supplies from other fab etsy sellers...got all inspired walking in the woods the other day!

    2 years ago

  • GULTEN

    GULTEN says:

    very nice article.thank you for sharing.

    2 years ago

  • RussianDollDesigns

    RussianDollDesigns says:

    thanks for the tip about giftwrapping - going to add that to my shop announcement now!

    2 years ago

  • kirevi88

    kirevi88 says:

    Thank you so much for this excellent article!

    2 years ago

  • pinkvintageshoppe

    pinkvintageshoppe says:

    Thanks a bunch for the article!

    2 years ago

  • YoYoByBahar

    YoYoByBahar says:

    Thank you so much!!

    2 years ago

  • MagicMarkingsArt

    MagicMarkingsArt says:

    I always appreciate reading etsy's merchandising plans and tips for the upcoming month. Thanks again.

    2 years ago

  • psitsinthedetails

    psitsinthedetails says:

    thank you so much for the info and tips!!! :-)

    2 years ago

  • eclipse

    eclipse says:

    Yay for Halloween! My favorite holiday. Please show more scary & gothy Halloween stuff this year, as well as the cutesy stuff.

    2 years ago

  • CollectionObsession

    CollectionObsession says:

    So happy to see the Baumaman Stoneware jack-o-lantern featured! I have one of them as well as many other Bauman pieces. Their work is beautiful.

    2 years ago

  • glorioushats

    glorioushats says:

    This series is so helpful, thanks

    2 years ago

  • hairsewvintage

    hairsewvintage says:

    Great thanks

    2 years ago

  • bethanylorelle

    bethanylorelle says:

    Many thanks on the great info! bethany lorelle

    2 years ago

  • icanspellit

    icanspellit says:

    So much CREATIVITY. I love it!!

    2 years ago

  • paddyridge

    paddyridge says:

    Thanks for great info and tips to make the most of the season. Don't forget Chrysanthemum Day - a traditional Chinese holiday celebrated on the 9th day of the 9th month...especially significant this year with an extra 9 added in for 2009!

    2 years ago

  • CardCandyBoutique

    CardCandyBoutique says:

    Super Article! Thanks so much for the wonderful tips and information.

    2 years ago

  • peanuttree

    peanuttree says:

    Ooooo, I am so inspired to start creating for fall!

    2 years ago

  • sayitwithjewelry

    sayitwithjewelry says:

    Wonderful article! Thanks for the great information and tips.

    2 years ago

  • StudioElan

    StudioElan says:

    I really appreciate these theme articles -pottery has a long lead time so there isn't often enough time to actually make things that match the themes (not something I even really want to do) but it certainly does spark ideas for marketing the variety I already have -thanks!

    2 years ago

  • underoakstudios

    underoakstudios says:

    Thanks for the great list of weekend deals! I'm doing a couple!

    2 years ago

  • pearlatplay

    pearlatplay says:

    very helpful! thanks!

    2 years ago

  • ayawedding

    ayawedding says:

    wonderful themes and great time to create

    2 years ago

  • tootsweethandbags

    tootsweethandbags says:

    the holidays are just around the corner! wow!

    2 years ago

  • MyCreativeThreads

    MyCreativeThreads says:

    Great direction for the fall and the upcoming holidays. Thank you for this article!

    2 years ago

  • dsenyo

    dsenyo says:

    Oh wow! So many ideas for the holidays. Here we go!

    2 years ago

  • homemadesoy

    homemadesoy says:

    I cant wait, my favorite time of the year!!!

    2 years ago

  • homemadesoy

    homemadesoy says:

    Getting the sales started NOW!

    2 years ago

  • allmadewithlove

    allmadewithlove says:

    Very interesting tips. Thank you.

    2 years ago

  • 175designshop

    175designshop says:

    thanks for the tips!

    2 years ago

  • MermaidsMuse

    MermaidsMuse says:

    Great article FULL of info. I'm starting to get in the holiday mood!! Thanks!

    2 years ago

  • BabyEtte

    BabyEtte says:

    Thank you for the ideas and inspiration! Beth

    2 years ago

  • ameecouture

    ameecouture says:

    Really helpful article! Thanks!

    2 years ago

  • everyothermorning

    everyothermorning says:

    Thank you so much for the helpful articles. I am new on Etsy and think I am going to love it here!

    2 years ago

  • kenlou

    kenlou says:

    Fall is the BEST! This was a great article and made me even more jazzed for this fabulous fashion season!!!

    2 years ago

  • WestCoastGlass

    WestCoastGlass says:

    Thank You! Its great to be able to plan ahead!

    2 years ago

  • tcornell

    tcornell says:

    Thank you sooo much for your generous ideas, as always! I didn't notice if it was included, but Grandparent's Day is on Sept. 13th also...

    2 years ago

  • RomanceCatsAndWhimsy

    RomanceCatsAndWhimsy says:

    Great article and very informative. I'm impressed with the way etsy continually provides awesome information to help sellers become more successful. Thank you!

    2 years ago

  • tpmcgoo2

    tpmcgoo2 says:

    Excellant article! Any chance to have a Breast Cancer Awareness logo we could put in our listings if we are donating to Breast Cancer Awarenss?

    2 years ago

  • prettylittlepearl

    prettylittlepearl says:

    Awesome Article! So much valuable information! Thanks!

    2 years ago

  • shoptillyoudropnow

    shoptillyoudropnow says:

    Love all the ideas, I'm breast cancer survival in October 10 years, Oct.3rd. We do have hope, even if the DR's don't find it, you have to look for it!!!!!!! It doze not have to show on mammogram, be your own DR! I do not have anyone in my family with breast cancer. Oh yes that is me on the picture. After my cancer. Love the idea of the logo. Thank you

    2 years ago

  • itsmolly

    itsmolly says:

    THANK YOU! Most valuable info and this gave me a much-needed nudge to get started earlier than I had planned! Sweet Autumn success to everyone!

    2 years ago

  • FindingAccoutrements

    FindingAccoutrements says:

    This is great THX

    2 years ago

  • jFrancesDesign

    jFrancesDesign says:

    Thank you, these are my favorite Storque articles. I always get so many great ideas.

    2 years ago

  • freeforged

    freeforged says:

    Thanks for the tips!

    2 years ago

  • MavisandFrank

    MavisandFrank says:

    I hate to be the voice of dissent, I really do. And in general, I find the merchandising series VERY helpful. But am I the only one who is disappointed each month to find that the main themes will again be seasonal holidays, star signs and birthstones? I cant shake the feeling that I will forever miss out on a spot simply because I cannot fathom how to *make* my items fit these themes (especially living in the southern hemisphere). Etsy is a global village. There is so much going on in the world at the moment. Surely the key themes for etsy's front pages could be just a tad broader? Am I being too harsh? Anyhow, thanks for the article as always :-)

    2 years ago

  • shallasdesigns

    shallasdesigns says:

    This is my first year ... actually, not even a month ... and these articles are really a great help! They are very well written and I can appreciate the time and effort it took to get everything together. (Please take this part out if you post the comments ... I don't want to detract from the great article!) Just one small under Materials and Fabrication. The last part of the sentence after "If you sell" is missing from the page.

    2 years ago

  • NorahRiley

    NorahRiley says:

    I'm new to Etsy and can't wait for the holiday season!!!

    2 years ago

  • smilingbluedog

    smilingbluedog says:

    Great article and inspiring photos. Thanks Etsy :)

    2 years ago

  • smilingbluedog

    smilingbluedog says:

    MavisandFrank- no you're not harsh, it's a valid point. If you don't make stuff just for the holidays, that's ok, I don't either, but my items make wonderful GIFTS! And one of the biggest gift giving seasons is creeping up...

    2 years ago

  • slowlanedp

    slowlanedp says:

    Very challenging and encouraging! Time to work!! :) Thank so much and good luck everyone!

    2 years ago

  • strandsoflight

    strandsoflight says:

    Thanks! These area always so helpful.

    2 years ago

  • anne4bags

    anne4bags says:

    Thanks for the info. Don't forget that those of us in the Southern Hemisphere are heading into spring! Melbourne Cup Day is the first Tuesday in November and there is a big emphasis on fashion, especially hats and fascinators!

    2 years ago

  • LittleWhiteDresser

    LittleWhiteDresser says:

    So much important info! thank you etsy :)

    2 years ago

  • blendastudio

    blendastudio says:

    Thanks, great article!

    2 years ago

  • HubCityHandbags

    HubCityHandbags says:

    Great article! Very helpful!

    2 years ago

  • 9108designs

    9108designs says:

    Excellent source of information! I just discovered this wonderful blog. Can't wait to start on new projects!

    2 years ago

  • SorchaGillett

    SorchaGillett says:

    so helpful thank you!

    2 years ago

  • pouch

    pouch says:

    I find these articles really useful, thanks. can the spam comments from 'gobuyvogue' be deleted though? it looks a bit tacky...

    2 years ago

  • summersville

    summersville says:

    yes i agree pouch, tacky once, seriously annoying 7 times.

    2 years ago

  • meltemsem

    meltemsem says:

    Great article! I want to a suggestion, we are much more Turkish people here. October 29th Turkey's most important patriotic national holiday! We will very happy to see here celebration:) Our colors are red and white! Thank you!

    2 years ago

  • toosis

    toosis says:

    Thank you for this great article, It is nice to be reminded about the upcoming events. I hop it will be a nice season for all of us...

    2 years ago

  • sabahnur

    sabahnur says:

    meltemsem said; " Great article! I want to a suggestion, we are much more Turkish people here. October 29th Turkey's most important patriotic national holiday! We will very happy to see here celebration:) Our colors are red and white! Thank you!" want a wonderful idea! that would be great!

    2 years ago

  • mrYen

    mrYen says:

    im new to etsy and cant wait for the holiday season! i hope im ready in time!

    2 years ago

  • 1dream

    1dream says:

    Great idea and article.. We share lovely things..

    2 years ago

  • TheArtOfJoy

    TheArtOfJoy says:

    Many thanks!

    2 years ago

  • OctoberMansion

    OctoberMansion says:

    This will be our first Etsy October. Thanks for all the tips and info. For others who also love Halloween and are looking for some creepy wall art for their mansion, crawl on by to www.octobermansion.etsy.com ...if you dare!

    2 years ago

  • prendasbyenid

    prendasbyenid says:

    Great article!!!.... (is that spam... is this article for self promotion? why an administrator don't delete it? is really annoying!!!)

    2 years ago

  • prendasbyenid

    prendasbyenid says:

    Nice, I just posted and was deleted.... YEY!!! Now to get ready for the holidays!!!

    2 years ago

  • CavemanPottery

    CavemanPottery says:

    Fall is our favorite season and then Christmas our favorite holiday. We are doing everything we can to get ready! We are kicking it off this weekend with our first show of the season, can't wait! Thanks for the great info to help in getting us ready.

    2 years ago

  • Enuwbe

    Enuwbe says:

    As always, thank you for all the time you put into this monthly marketing post!

    2 years ago

  • katiefenwick

    katiefenwick says:

    Thank you! This definitely gives me a lot food for thought.

    2 years ago

  • Yayahandicraft

    Yayahandicraft says:

    Thank you very much for all the tips, are fantastic. I'm in the promotions you have, already write mines.

    2 years ago

  • Warmth

    Warmth says:

    I always take your suggestions to heart. Here's hoping this will be MY season!!!!

    2 years ago

  • Loustudio

    Loustudio says:

    I think I can, I think I can, I think I can Looking forward to the upcoming months. Thanks for all the info.

    2 years ago

  • honeybirdshop

    honeybirdshop says:

    will start working on a Halloween theme!

    2 years ago

  • PinkNounou

    PinkNounou says:

    Great advices!!! I'm allready working full speed on my autumn products :)

    2 years ago

  • KasaCollection

    KasaCollection says:

    i am gonna try to remember all of that

    2 years ago

  • CalisArtStudio

    CalisArtStudio says:

    Thank you for all the helpful information!

    2 years ago

  • selahestelle

    selahestelle says:

    Someday I will be able to keep one step ahead of the seasons. I vow this. I hadn't thought about opals...very interesting! Thanks for the tips!

    2 years ago

  • MargieMcNutt

    MargieMcNutt says:

    Time for me to bring out more Autumn glass! Thank s for the tips! Margie

    2 years ago

  • MaggieWhitley

    MaggieWhitley says:

    great tips!

    2 years ago

  • 2harrisons

    2harrisons says:

    Great tips and information here. Thanks so much.

    2 years ago

  • SailmakersDaughter

    SailmakersDaughter says:

    So informative. Thanks for the heads-up. really getting me into the Autunmal mood. I can practically smell the fireworks

    2 years ago

  • samsstuff

    samsstuff says:

    A very helpful post. Thanks for letting us know what is coming up for the next couple of months.

    2 years ago

  • ginpins

    ginpins says:

    Good to know :D!

    2 years ago

  • whiletangerinedreams

    whiletangerinedreams says:

    awesome, thank you!

    2 years ago

  • summermagic

    summermagic says:

    Thanks for the great info!

    2 years ago

  • victoriaelizabethqoc

    victoriaelizabethqoc says:

    Very well written article, Thanks!!

    2 years ago

  • accentonvintage

    accentonvintage says:

    Thanks for the article. It helps to put my mind on plans for the upcoming season!

    2 years ago

  • GoldyFox

    GoldyFox says:

    still have a lot of work to do...

    2 years ago

  • CrystalMistCottages

    CrystalMistCottages says:

    I am a "newbie" and found this article interesting and informative. Thanks!

    2 years ago

  • sarahderagon

    sarahderagon says:

    wow, i am so going to be on it for the October themes. thanks for all of the good ideas. i heart etsy admin.

    2 years ago

  • FlawlessArt

    FlawlessArt says:

    Thank you

    2 years ago

  • buttercupsroad

    buttercupsroad says:

    Thanks for the seller tips focusing on the holidays! Clearly, I have a lot of work to do. Although I'm not sure I even know how to spell the word "focus," I *am* optimistic I *will* get some things done and I have no doubts about my potential here on Etsy. Because... SO MUCH GREAT HELP EVERYWHERE.

    2 years ago

  • SabineTangerine

    SabineTangerine says:

    Thanks for your article! For the list of Upcoming Dates to Remember, the National Humane Education Society has several in October that seem worth knowing about and I think will interest many in the Etsy community. They include: Oct 1st - World Vegetarian Day; Oct 2nd - World Farm Animals Day; week starting Sunday Oct 11th - World Rainforest Week; and finally, Oct 16th - National Feral Cat Day.

    2 years ago

  • skybluepinkcharmers

    skybluepinkcharmers says:

    As a newbie, these articles are great help. Thanks so very much! I'm learning as I go along, and you guys keep me optimistic and looking forward to my next sale! Love this place! :)

    2 years ago

  • apronanatomy

    apronanatomy says:

    I appreciate the list of upcoming dates to remember as I try to stay more involved in this wonderful evolutionary process. Was not aware that October is Breast Cancer Awareness month. One of my first sales on etsy was my pink ribbon apron which I will promote during the month of October. Thanks MaryMary.

    2 years ago

  • creativeminds2009

    creativeminds2009 says:

    Awesome--thanks so much!!

    2 years ago

  • lealerjcreates

    lealerjcreates says:

    thanks for great articles. Pleas keep them coming

    2 years ago

  • ManoCelebrates

    ManoCelebrates says:

    I agree with Lovemeknotcreations I'm bias towards October...(says the Libra..)

    2 years ago

  • smurfbeads

    smurfbeads says:

    This is the page I was looking for. Thank You! ♥ smurfbeads.etsy.com ♥

    2 years ago

  • terminy

    terminy says:

    Thanks!

    2 years ago

  • babytogo

    babytogo says:

    Very helpful! Thanks

    2 years ago

  • revils

    revils says:

    thanks mary, i've started my 1st ever store-wide sale for this weekend! :)

    2 years ago

  • sivansart

    sivansart says:

    שׁIt is so good for me to read what you are all have to say- I learn so much! Cary on Sivan

    2 years ago

  • mysticwynd

    mysticwynd says:

    My favorite time of the year - keeping busy creating items to address all these themes! Thanks for making us aware!

    2 years ago

  • HoneysuckleLane

    HoneysuckleLane says:

    Thanks for all the info! :)

    2 years ago

  • MeAndBoo

    MeAndBoo says:

    Have just discovered this part of Etsy! Very informative. Especially when we are in a different hemisphere, it reminds us of what is happening elsewhere. Ta!

    2 years ago

  • SASjewelrycreations

    SASjewelrycreations says:

    Thanks for all you ideas and help!

    2 years ago

  • dirtylovesclean

    dirtylovesclean says:

    I love the woodland theme!

    2 years ago

  • noabrumberg

    noabrumberg says:

    very helpful! thank you :)

    2 years ago

  • HeartandSoulArt

    HeartandSoulArt says:

    After reading the Etsy Blog about children especially learning disabled chidlren. There are many project that can use crafts to teach a combination of school related information and often combine learning subjects in a practical way. There are many projects that could be adjusted for the learning disbled with the help of an interpreter which the schools generally have for these classes. I think that it would be a wonderful addition to see ETSY extend out into the classroom as children rarely have visitors to participate or visit with them. The projects could be adapted for the learning disabled by adjusting for specific disability and using the senses of tactile, smell, or colors. It would be easy to adjust relatively easy craft projects for the young or disbled where they could make something themselves to their parents. It would bring interest to the classroom, combined learning, and a sense of self esteem. My husband travels frequently so for schools interested I could schedule to accompany him and visit the schools for a couple of hours. It would have to be under teacher supervision and with school and parental consent for permission to participate in some projects but I think it would be a wonderful way to give back to the community and our young people. Christmas presents or fall projects would be a good start. What do you think? I would advertise it under my shop name and Etsy's to increase awareness of Etsy and the wonderful handmade products we offer as a community. Anyone interested in joining in please write me. Its a little time for a good cause. Hopefully the Etsy team will find it a good idea and allow us to call ourselves "Miss Etsy." It also would provide great public relations for Miss Etsy Goes to the Classroom. What do you think?

    2 years ago

  • Bricabraca

    Bricabraca says:

    Thanks for the heads up!

    2 years ago

  • happygolicky

    happygolicky says:

    Focus is key! Thanks for the article ;)

    2 years ago

  • DKbyDesign

    DKbyDesign says:

    Thanks for the helpful info and tips! Time to get busy!!

    2 years ago

  • Pearlk2

    Pearlk2 says:

    thank you for the tips

    2 years ago

  • SewKatiepie

    SewKatiepie says:

    Thanks for the help! Off to edit my shop!!!

    2 years ago

  • lindasilverthorne

    lindasilverthorne says:

    Your tips are always so helpful! Hope everyone has a successful holiday season.

    2 years ago

  • AnemoneGirl

    AnemoneGirl says:

    Great advice, thanks!

    2 years ago

  • artangel

    artangel says:

    Great read on seasonal marketing! Wish I'd started reading these articles sooner!

    2 years ago

  • Chictiquegirl

    Chictiquegirl says:

    Is sweetest day October 10th?

    2 years ago

  • LavenderField

    LavenderField says:

    I love those sconces!

    2 years ago

  • Vidalbuttons

    Vidalbuttons says:

    A lot of good information in this post, thanks!

    1 year ago