- Back to school continues as a featured theme and will transition from a college dorm focus into a younger focus as the traditional school year nears. On the broader side of “back to school,” we are taking the opportunity to expand this theme into the idea of a fresh start, new beginning, and what it means for you. All of these ideas encompass apartment and studio design, storage solutions, office and gadget gear, and hunkering back down to business.
- As we head into cooler months, we will be highlighting the seasonal transition from summer fashion and accessories into autumn fashion and accessories. We’ll be placing emphasis on “build and layer” styling options, mixing new items with current staples already in your wardrobe.
- The Handmade Weddings series continues as we share DIY solutions for pulling off an unforgettable affair. As with the summer fashion transition, we will begin to shift from featuring summer weddings to ones with hints of autumn and the harvest.
- Halloween Preview: Etsy lends a special welcome to Halloween with the debut of our Halloween Preview Guide. Now is the time shoppers plan ahead to make custom orders for costumes and creative solutions for this favorite DIY holiday. Keep your eyes peeled for hints of everything from the harvest to the darker arts as we prepare for our full promotional buzz around Halloween.
- Vintage treasures continue to steal our hearts with nostalgic grace and clever repurposing options for the home. Look for continued emphasis on ways to incorporate vintage finds into your everyday life throughout the month.
- Look for an emphasis on home decor, storage solutions and all that defines home comfort as we prepare for the upcoming holiday season.
- Peridot takes center stage as August’s birthstone, and August’s astrological signs are Leo and Virgo (July 23 – August 23: Leo, August 24 – September 23: Virgo). Check out our specialized Peridot Gift Guide for some new ideas.
- Keep in mind that August is a key time during which Etsy sellers should begin preparing for the busy holiday season ahead. Keep your eyes on the blog as we prepare early with a series guiding sellers through the steps to prepare themselves and their business for the upcoming holiday rush.
- Promotional Opportunities for Sellers: We’ve planned four promotion-based Etsy Finds posts that will be sent out to our Etsy Finds mailing list in August. These Finds will center around targeted promotions. We’ve also launched a new Members’ Choice Gift Guidein which you can nominate and vote on items for inclusion.
- Weekend Deals 8/7-8/9: Jewelry, click here to learn more and participate.
- Weekend Deals 8/14-8/16: Free Worldwide Shipping, click here to learn more and participate.
- Weekend Deals 8/21-8/23: Accessories Discounts, click here to learn more and participate.
- Weekend Deals 8/28-8/30: BOGO Promotions, click here to learn more and participate.
- Peridot nominations, click here to learn more and participate.
- For inclusion in our newly released Members’ Choice Guide, keep up with our weekly voting series and suggest items you would like to see included! See the Voter FAQ here.
Stay Engaged in September
- The first weekend in September marks Labor Day, a day when many take off to relax and celebrate this symbolic end of summer in the form of a barbecue, picnic, or family gathering. It’s a time for fireworks, extended weekend art shows, and relishing the final days of summer at the pool or beach. For the football fans out there, it’s your time to shine as this holiday weekend usually means the beginning of the NFL and college football seasons.
- After Labor Day, look for our Back to School promotions to wind down and our full Halloween promotional plans to roll out. We’ll be highlighting all aspects of the holiday including costumes for adults, kids, babies and pets, decor for the home indoors and outdoors, party solutions, trick or treating accessories, food and candy alternatives, the DIY side of Halloween, the best in Halloween trends, and more. No genre of Halloween will be left in dark as we bring everything from the cute to the scary facets of this favorite holiday to the forefront.
- Coinciding with our Halloween promotions, you’ll notice an alternative spin on our Handmade Weddings series highlight unconventional approaches to pulling off a creative event.
- September is key in showing off the height of fall fashion trends; we’ll be looking to feature an autumnal spin on clothing, accessories, and jewelry. Etsy is unique in that our artists and designers are the industry trendsetters in each of their fields; we can’t wait to see what’s hot this season, bring emerging trends to the forefront, all the while featuring the handmade aspect of classic fall fashion staples.
- Can you smell the hints of the harvest in the air? This time of year we celebrate the familiar rich earthy tones and textures in our homes and the outdoors. Classically a time for focusing on the indoors, woodland themes, primitive and folk arts, along with rustic furniture and vintage highlights
encompass many of our ideas for home decor. - The classic sapphire makes its debut as September’s birthstone, and September’s astrological signs are Virgo and Libra (August 24 – September 23: Virgo, September 24 – October 23: Libra).
- Promotional Opportunities for Sellers:
- In preparation for our Sapphire Gift Guide, we will be looking for community suggestions and nominations for what items you’d like to see in the guide. Suggest your favorite sapphire-related items in this nomination thread.
If you’d like to stay engaged and involved with the approaching merchandising themes, interpret them in your own artistic voice. This can be translated within your listings, photos, shop announcement, descriptions, tags, titles, sales promotions and more. We’re excited to see your creative interpretations!
If you make items that would fit well with the themes outlined, try stocking up and listing them in advance to take advantage of potential shipping deadlines. Do you already have items in your shop that meld well? That’s great! Now it’s time to revisit those items to make sure your tags, titles, and descriptions reflect keywords shoppers might be looking for this time of year. This is also a great opportunity to revamp your item photography with a new look, if you think they need some work. Check out some great how-tos for item photography to get started.
If your items fall under the main thematic categories we’ll be highlighting this month, it might be a great time to consider purchasing a Category Showcase. For those of you who enjoy making Treasuries, we’ll be looking to highlight lists that interpret August and September’s themes in a creative and cohesive way, as well as the many creative and beautiful collections that we normally feature.
Upcoming Dates to Remember:
- September 6 Father’s Day in Australia
- September 7 Labor day
- September 10 Sewing Machine Day
- September 13 Grandparents’ Day
- September 15 Make a Hat Day
- September 18 Rosh Hashanah begins at sundown
- September 18 Independence Day of Chile
- September 19 Talk like a Pirate Day
- September 19 Oktoberfest
- September 22 Autumnal Equinox
- September 27 Yom Kippur
- September 28 Indian Festival of Dussehra
Do you have a date to remember that you didn’t see on the list? Let us know in the comments section below. We are currently working toward incorporating a more detailed calendar of international holidays into Etsy’s thematic merchandising plans, so we’re eager to hear which dates you would like to see included.
We’d like to hear from you!
We appreciate your support and look forward to your feedback and suggestions in the comments section below.
166 comments
Sign in to add your ownbeautifulbridget says:
Excellent, thanks Etsy!
2 years ago
waltersbeads says:
merchandising is everything!
2 years ago
BranchandBirdie says:
Always love reading these helpful articles! LOVE the Rasvihar Ring!!
2 years ago
BlackStar says:
Thanks for the article!
2 years ago
jenharruff says:
Oooh, I love Halloween, it gives me a chance to whip up a totally original costume and decorate my house with fun stuff! Great information, thanks a ton!!!
2 years ago
MyWagonette says:
oh wow, love that ring by Parisera
2 years ago
StudioOneDesigns says:
Indian Festival of Dushera, September 28th 2009 It is an important Indian festival that celebrates good over evil....the preceding 9 days are known as Navratras and are the most auspicious days in the Hindu calendar. More info: http://en.wikipedia.org/wiki/Vijayadashami http://festivals.iloveindia.com/dussehra/ http://www.indoindians.com/festival/dushera_fest.htm
2 years ago
KOALACaddie says:
Wow! You work very hard to help us succeed. Fabulous article. Many sincere thanks for pointing out some great opportunities.
2 years ago
lazydayz says:
Just a thought, why not also include birth flower or other items designated by month. By limiting it to birth stones, it somewhat limits it to jewelry, which I don't mind, but other sellers may feel left out of the "monthly" gift showcase ???
2 years ago
workingforpeanuts says:
All of these ideas are so inspiring! And I love all these picks. It feels nice to anticipate fall when it's TOO hot outside. Just a thought... How would it be to feature woodland/ nature themed dolls/figurines with vintage and rustic (nature's harvest) items for homedecor: centerpieces, candles... ? (Also did I miss a dolls/miniatures promotion that was planned for July?)
2 years ago
cottonbirddesigns says:
Great article!
2 years ago
jennabanena says:
excellence! thank you for including Talk Like A Pirate Day, not only is it reverently observed in my family.... it's our 4 year dating anniversary this year! hooray!
2 years ago
crochetgal says:
Your Merchandising series has been a wonderful addition to the Storque. Please keep it going!
2 years ago
SewnNatural says:
thank you for doing this and sharing - it helps planning a ton.
2 years ago
SimpleJoysPaperie says:
So much happening! This is exciting!
2 years ago
AMIdesigns says:
great reminder that autumn is just around the corner!
2 years ago
OffTheHooks says:
thanks- always appreciate these updates, though i'm trying not to think about fall quite yet, but i'm loving the upcoming themes!
2 years ago
bethanylorelle says:
Wonderful Stuff. Thanks so much for sharing. I am already in the fall mood!
2 years ago
kittybblove says:
Thank you for the forecast, etsy! It really helps with inspiration for us as sellers as well as buyers :D
2 years ago
UglyBaby says:
Sewing Machine Day sounds like my dream holiday. I'll have to remember to get mine a card!
2 years ago
inspiredbymarie says:
Great article. Thanks for all of the wonderful inspiration for ideas!
2 years ago
BabbidgePatch says:
wonderful marketing information on upcoming dates to remember!
2 years ago
BeyondJewellery says:
Thanks for the great seasonal update!! Now I've gotta go think and plan hmmm...
2 years ago
smallgrapes says:
Thanks for the plan update. Gets me thinking....
2 years ago
paramountvintage says:
can't wait to see what unique items will be for sale for halloween!
2 years ago
CrystalKittyCat says:
Very glad to see TLAPD on the dates to remember list! I really hope Halloween costumes are promoted more than they were last year.
2 years ago
RobotsAreAwesome says:
I think, I'm ready for Halloween, one needs Robots at Halloween and year round. ;)
2 years ago
kjdj says:
Very nice!
2 years ago
amoronia says:
thanks...
2 years ago
MinceCo says:
thanks for the rundown, food for thought ;)
2 years ago
bugbitesplayfood says:
Brilliant! This is very helpful & gives a great heads up on what to expect & maximizing our traffic to our shops & to etsy!
2 years ago
MagicMarkingsArt says:
thank you for the updates as we all begin fall preparations and marketing plans!
2 years ago
coloroutsidethelines says:
Wow! That inspired me. I have got to get busy! I can't wait....
2 years ago
madebysam says:
Thank you for the updates, Mary ^^
2 years ago
fibrevolution says:
Thanks for the head's up! Can't wait for the fall... really!
2 years ago
jCranejewelry says:
Thanks, These monthly posts are very helpful and informative. I enjoy reading them, but I'm not looking forward to fall...I wish for the summer to last a little longer this year :)
2 years ago
SecondHandNews says:
Thank you so much for the article - very informative and helpful for planning. Great selections as well.
2 years ago
pamwares says:
thank you for the update.
2 years ago
4TheSparrowsNest says:
Soooo exciting!! Fall has always been my favorite season and it shows in my art and favorite finds too. I'm ready!
2 years ago
lauratrevey says:
Very informative ~~ thanks so much! I am looking forward to the Fall season
2 years ago
MeadowbelleMarket says:
Yay, merchandising! It really is a lovely thing to have a common goal to look towards as an etsy community. Everyone is so unique and creative, it's still fun to see all the different interpretations of featured themes and items.
2 years ago
tinycharm says:
Great! thanks!
2 years ago
thebestvintage says:
Thanks very much!
2 years ago
beachhouseblues says:
Lots of great marketing opportunities to look forward to!
2 years ago
VixVintage says:
Thanks so much for what you do!
2 years ago
onecreativegirl says:
exciting - i am getting ready for fall and halloween and dia de los muertos! i will be making some great new collages and cards.
2 years ago
FrillyButts says:
Excellent! It is always good to think ahead.
2 years ago
amyhuntpottery says:
So many great ideas...
2 years ago
curlyfrysc says:
it's a given, but you forgot Halloween!
2 years ago
PipocaHandmade says:
Thanks for the head's up, tips, and perfect autumn picks!
2 years ago
Sudstress says:
Somethin' to chew on... thanks :D
2 years ago
jurgitahandmade says:
great! so much ideas!
2 years ago
megalunostudio says:
Thanks for helping me plan for the next season! Fall is my favorite season... the colours, smells, and homeyness just sweeps me away every year! All of the support is so appreciated!
2 years ago
Iammie says:
Thanks for info. ^^
2 years ago
GimCarry says:
Thank you for notify to direction (* v *)
2 years ago
vilte says:
thanks for all the info!
2 years ago
steinschmuckdesign says:
Excellent, thank you so much!
2 years ago
strawberrypeople says:
oooh! love that ring!
2 years ago
magicjelly says:
I appreciate that you've ended this detailed article with a couple of lines about international holidays, but considering almost half of your sellers are non-US, I'm surprised this calendar of events is so US-centric. It's going to be SPRING here in Australia in 3 weeks time. Father's Day is on September 6th. Where is the merchandising schedule for the rest of the world?
2 years ago
staceyrebecca says:
THANK you for including Talk Like A Pirate Day. That pleases me. Yargh
2 years ago
evihan says:
what a great posting...so helpfulll thank youuuu
2 years ago
sarayard says:
the "White Pumpkin Basket" is so cute: http://www.etsy.com/view_listing.php?listing_id=28633365&ref=em ^.^
2 years ago
BayMoonDesign says:
I always look forward to these articles. They are a huge help with ideas and keywords.
2 years ago
adatine says:
Thanks etsy! very usefull article.
2 years ago
FlanneryCrane says:
I love the floral designs...
2 years ago
SpringtreeRoad says:
With a shop less than a month old and still finding my way, I really appreciate the nudge into thinking about Halloween and the holidays. Next time, I'll have to remember to bring my idea book with me to the computer, the article has given me a couple of ideas I don't want to forget.
2 years ago
PawPawsWorkshop says:
Great article
2 years ago
breadandroses2 says:
Timely, useful info to help stayed focused on short & long range seasonal plans. Thanks, Etsy! Magicjelly makes an important point: what about the non-US customer & seller base? A significant number of my very valued customers are from the Southern Hemisphere (thank you AU & NZ!!). I'd like to continue creating fresh designs in tune with their seasons/calendar but feel like those items get lost in the zillons of listings. The listing form 'tags' feature doesn't have enough space to include 'southern hemisphere' and it's clunky adding it to the title. I'm open to ideas and workaround solutions.
2 years ago
designlab443 says:
working on halloween now, love the idea of a seasonal banner!
2 years ago
thestapeliacompany says:
As always, thank you for these tips that help sellers focus their efforts in specific areas more in-tune with Etsy's overall direction as well. Thank you! :)
2 years ago
marymary says:
Magicjelly and breadandroses2, Thank you for your insight. As mentioned in the article, we are very interested in opening up our merchandising calendar to a broader international audience. Thank you for your mentions of Father's Day in Australia, should you have more international holiday suggestions for September, we would very much be interested in including them here.
2 years ago
ButtensBoutique says:
Great, Thank you! :)
2 years ago
wristcandycreations says:
Thanks for another great article on merchandising! I'm finding they really help me focus on seasonal trends for my shop!
2 years ago
classicc11 says:
Thanks for the reminder to start now on Halloween! Helpful, as usual!
2 years ago
whilejupiterdreams says:
Feeling all witch-y for Halloween now!
2 years ago
WATTOonline says:
Thanks for the article. Question: You mention decorating your shop with images of Halloween. Beyond the banner, how would one do that? Is there a way to add extra imagery to the shop? thanks
2 years ago
strandsoflight says:
This is great. I really appreciate these merchandising articles. So helpful!
2 years ago
SweetwaterGifts says:
Thank you...been watching for this :o)
2 years ago
shopgoodgrace says:
good to know. I was searching for this the other day... to no avail. Will need to bookmark now. :)
2 years ago
EJPcreations says:
So happy fall is on the way!!!
2 years ago
sweetdreamsandco says:
Great article..thanku so much!
2 years ago
lauraslefthook says:
September 11 is Patriot Day in the United States.
2 years ago
recycledwares says:
some fun days ahead in September - can't wait!!
2 years ago
StudioCherie says:
Thank you Lou, these articles are very helpful!
2 years ago
DalenaVintage says:
It's nice to know what's going on behind the scenes...thanks for sharing!
2 years ago
kitchenstitchen says:
I think I missed my window for making fall related items, though I do have some fall color fabrics. But I do have some Holiday items done (not listed yet though).
2 years ago
Tina669 says:
Thanks for the article!
2 years ago
prendasbyenid says:
OMG... This articles are great, keep me up to date always! Thanks Etsy!!!!!!!
2 years ago
vsc83 says:
I love the fall season! I'm looking forward to seeing all the great items everyone produces this year, and making my own! :)
2 years ago
tamaradesigns says:
Very helpful article - helps keep me up to date with seasonal trends within USA.
2 years ago
amber84 says:
eeeeeee! I love halloween - SO excited. :)
2 years ago
emmarts says:
Thanks! my dishwasher is a bit jealous now....see September 10th
2 years ago
rozzie says:
I can't wait for Hallooooow's eve art and creations
2 years ago
GeorgeGs says:
Thank you ,very much.
2 years ago
DalkullanJewelry says:
Thanks for another great article Isagar and MaryMary. I'm a sucker for Talk Like a Pirate Day, arrrh!
2 years ago
happymom4God says:
Thanks, etsy!
2 years ago
loddelina says:
Sewing Machine Day? How did that one come about? I should do something to celebrate my Bernina, I would be lost without it!
2 years ago
SuppliesHandcrafted says:
thanks for all of the updates! sounds wonderful!
2 years ago
theLostEarring says:
Good information. I'm so excited for fall on Etsy and muahahahahah Halloween! Thanks :)
2 years ago
rusticstyle says:
Thanks for the article!! Always good stuff!!
2 years ago
adVintagous says:
I can't believe it's time to start breaking out the coats and sweaters already! I'm so ready for halloween.
2 years ago
EAGems says:
thanks for this great article! looking forward to fall!!
2 years ago
ticvaah says:
Very helpful!
2 years ago
FloralsbyCLT says:
All of the tips are great. Thanks.
2 years ago
toastkawaii says:
wow, i can't wait for autumn <3
2 years ago
bootika says:
hey.. Eid is in there somewhere around 18th/19th too - not too sure when but i think its in September. ..and yes as as 'Studio One Design' has mentioned, before Dusshera, we have the 9 day festival in India known as Navratre.. a colourful festival full of light and great celebrations.
2 years ago
bootika says:
O' and i forgot to say that Navratre and Dusshera are both Hindu festivals.
2 years ago
natalya1905 says:
Terrific article, very helpful information. Thank you very much!
2 years ago
Federicaknits says:
I love autumn and I am looking forward to September!
2 years ago
soulybarb says:
I'm looking forward to the fall themes and colours. Thanks so much for this article:)
2 years ago
sleepymoondesign says:
I love September! I am also looking forward to fall fashion!
2 years ago
tootsystreasures says:
Lots of great info and ideas! Thanks, etsy!
2 years ago
AngelasAlchemy says:
This is my first Storque article and I love the heads up on fall themes and promotions. Too bad I just sold my only sapphire piece. I'll just have to make more!! Thanks Etsy team.
2 years ago
greeneyedbutterfly says:
Thank you, very helpful.
2 years ago
selahestelle says:
I was totally inspired by this heads up to create some things for my shoppe that would suit the season and could not be more excited about where this info took my creativity! Thanks for the info and the inspiration!
2 years ago
GranGrahamsTable says:
Thankyou for such helpful advice.
2 years ago
CinfulOldies says:
Hummm.. Make a Hat Day? How about Vintage ones? I'll have to be on the lookout!
2 years ago
beckysews says:
I love the Holiday list. Talk like a Pirate Day is a staple at my house too. You left out September 17th which is not only (US) Constitution Day (http://usgovinfo.about.com/blconstday.htm) but this year will be my 50th Birthday!! I second the idea I read above about adding the September flower the Aster as well as our birthstone.
2 years ago
bigbluebed says:
I cannot believe Sept 19 is Talk Like a Pirate Day! It is the day of my daughter's 6th birthday party and it is Pirate themed. How cool is that!
2 years ago
radishchild says:
so excited for the fall season!
2 years ago
TheJoyofColor says:
Thaks a lot etsy team as a beginer this are great advise. info... i'll look now closly at my tagging and new collection, Beautiful themes - I like blue and Fall is my favorit season
2 years ago
hNCrafts says:
Wow - great pics! The fox necklace and Virgo necklace (as I am a virgo) are amazing! A quick Heart in my book! Thanks for the upcoming ideas for Sept.
2 years ago
LaceyWagner says:
thanks etsy for this information!
2 years ago
EcaEcho says:
This has given me some great ideas...thanks!
2 years ago
maiajewel says:
marking :-)
2 years ago
maiajewel says:
whoops! I had multiple tabs open and thought I was posting on another page :-P
2 years ago
HeatherJaneDesign says:
Gotta go get my Autumn Thank you card packs printed! And I need to make something sapphire! :)
2 years ago
peaseblossomstudio says:
Great article, thank you for including my book! :-)
2 years ago
sleeks says:
August is almost over.. Getting ready for September's themes and fall fashion - thanks for the focus!! :-)
2 years ago
riorita says:
Thank you for this report, I shall bookmark it right away!
2 years ago
RedBracelet says:
Thank you for those clear guide-and now... to work!!!
2 years ago
LittleWhiteDresser says:
Thank you etsy :)
2 years ago
ECObyLimitz says:
Hi! Thanks for a great and inspiring article. I think you should also mention the Tishri Holidays this year in September, when Sukot takes place.... Thanks ECObyLimitz
2 years ago
rozzie says:
Helpful tips, thank you for postng. :)
2 years ago
amberstudios says:
Thanks for great article! Very helpful information>
2 years ago
jayval says:
Oh Wow! Really great ideas..My new sapphire piece is already reserved for someone ...:)And I already sold a beautiful Halloween Necklace ...Love this article
2 years ago
Lolavintage says:
Very helpful article! I now have a better understanding of what to prepare for. Thanks. :)
2 years ago
TheApple says:
helpful as usual. Looking forward to some gorgeous autumn-ie front pages...I just love when purple is mixed with orange and browns!
2 years ago
lolos says:
Thank you so much Mary... I'm really happy to see the name of my country here... Viva Chile a beautiful and long country. Saludos para todos los chilenos que nos encontamos en Etsy. Felicidades y que Viva Chile mi tierra preciosa. :-D Lolo :-)
2 years ago
BululuStudio says:
Yes!!! Chile's Independence Day woo hoo. Let's celebrate! Arriba todos los chilenos etsianos...
2 years ago
kmcgiveron says:
great stuff!!!
2 years ago
SASjewelrycreations says:
Great ideas and clear direction, Thanks!!!
2 years ago
JewellerybyEldon says:
I have 2 things ready, Got to think up some more.Thanks
2 years ago
riricreations says:
Ready for fall~can't wait!
2 years ago
MyCreativeThreads says:
Good inspiration for focusing on fall!
2 years ago
KasaCollection says:
very very helpfull. i love that little football shirt. there is a burpie set for football season in my shop as well. have fun shopping fall
2 years ago
Easy123 says:
Very informative. Thanks! Love the Virgo necklace, especially since I am one :)
2 years ago
kazzalblue says:
Love the days to remember list. Really helpful. Thanks
2 years ago
riricreations says:
This is a great help~thanks!
2 years ago