Seller How-To: Optimizing Your Etsy Shop for Search Engines

stellaloella

Story by stellaloella

Published on Apr 29, 2009 in Seller Handbook

Photo by ElizabethOcean

UPDATE: Please see the most recent information on this topic in our Help section. Click here!

We’ve been making some changes around the site that we hope will have a big impact. Over the past several months, we’ve implemented a series of changes to improve Etsy’s SEO (search engine optimization). Improved SEO means that it’s more likely Etsy pages will be found by people searching with sites like Google, Yahoo and other search engines. While we’ve done a lot of the work behind the scenes, Etsy sellers can also help maximize the impact of Etsy’s SEO on their shop and item pages.

Meta Data: Understanding the Components

Much of this SEO work is done through meta data, which is part of a website’s code that is read by search engines. Meta data for SEO has three main components: page title, meta description and meta keywords.

ABOVE: In this screenshot of the Jewelry Category, the meta page title is highlighted in orange in the web browser title bar.

The page title is visible on the site in the top bar of your web browser window. This also shows up when you add a web page to your browser’s Favorites or Bookmarks. Ever wonder how a search engine gets the text for the link that is shown in results pages? That’s right: it’s the page title.

ABOVE: This screenshot shows how Google displays the meta page title and meta description for Etsy’s home page in search results.

Both the page title and the meta description are displayed on search engine results pages. Search engines display just a short bit of text for the description, between 140-180 characters depending on the search engine. Meta keywords are generally not visible to someone viewing a web page, but they are used by search engines to help rank relevancy of pages in search results.

We’ve updated the meta data for many of the pages on Etsy: Category and Subcategory pages, the shopping features (like  Treasury and  Pounce), Etsy shop and item listing pages. Certain pieces of information you control for your shop and item listing pages can impact your shop’s SEO. Below we’ll explain how you can boost your Etsy shop’s SEO.

Your Etsy Shop Pages

ABOVE: This diagram of jenniferladd‘s shop home page shows how Etsy uses parts of your shop text for the page title, meta description and meta keywords for your shop page.

The page title format on shop pages is: “[username] on Etsy – [Shop Title]”

You can partially control what appears here by using your Shop Title wisely. Your Shop Title is the text that appears in bold just below your banner in your shop. To edit your Shop Title, go to Your Etsy > Appearance. We recommend using this Shop Title to briefly describe your shop and the items you sell so search engines will pick it up more readily. You may also want to include your full name or your business name in your Shop Title if potential customers are likely to search for you that way.

The meta description is the short blurb that appears on a search engine result page to help people quickly learn what the page is about. For your Etsy shop page, the meta description is the first part of your Shop Announcement. We recommend you use the first 1-2 sentences of your Shop Announcement to describe your shop (what kinds of items you sell) and use welcoming language that will entice someone to explore your shop further.

Meta keywords are a less critical component to SEO, and various search engines use them differently to help rank relevancy of a page in search results. For Etsy shop pages, we have automatically pulled the Section Titles for the shop to be used as the meta keywords. We observed that many sellers use basic terms for their sections that translate relatively well into keywords. For example, it’s common for jewelry shops to have Section Titles such as: bracelets, necklaces, rings, earrings. To edit your Section Titles, go to Your Etsy > Sections.

Your Item Listing Pages


ABOVE: This diagram of an item listing page from FriendlyFairies shop shows how Etsy uses parts of your item listing text for the page title, meta description and meta keywords for your item listing pages.

On individual item pages, the page title format is:

• For handmade items – “Handmade [Category] on Etsy – [Item Title] by [username]”
• For vintage items – “Vintage on Etsy – [Item Title] by [username]”
• For supplies – “Craft Supplies on Etsy – [Item Title] by [username]”

Once again, you can partially control the information that appears as the page title for your listing pages. You create your Item Title on the first step of the listing process. (To edit an Item Title, go to Your Etsy > Currently for Sale, and click the edit link by the item you wish to edit. Make sure to click “finish” to save your changes.) We recommend you clearly describe your item in the Item Title so search engines will understand what the page is about.

For listing pages, the meta description is taken from the first portion of your Item Description. You create your Item Description on the first step of the listing process. (To edit an Item Description, go to Your Etsy > Currently for Sale, and click the edit link by the item you wish to edit. Make sure to click “finish” to save your changes.) Remember: search engines only display the very beginning of this text, just 1-2 sentences. We recommend you use the first part of your Item Description to draw in potential shoppers: describe your item briefly and use engaging language to encourage them to want to find out more.

Meta keywords on item listing pages are taken from the listing’s tags. You tag your listing on the second step of the listing process. (To edit the tags on a listing, go to Your Etsy > Currently for Sale, and click the edit link by the item you wish to edit. Make sure to click “finish” to save your changes.) If you’re using your tags wisely for Etsy’s on-site search already, then most likely you’ll be in pretty good shape with your tags for SEO. For more help with tagging, check out Guidelines & Tips: Tagging on Etsy.

These are a few easy ways you can help bring more targeted traffic to your Etsy shop from search engines by improving the SEO of your shop and item listing pages. Search engines are complex, and there are several other factors that contribute to how high your pages rank in search engine results. For more insight on some of these other factors outside your Etsy shop and item listing pages, you may want to read Shop Makeover: Google PageRank Tips for Your Etsy Shop.

 

Seller Handbook

P.S. These exercises are also published in the Etsy Success Mailing List. Sign up here to get helpful tips delivered to your inbox twice a week!

Discuss: 294 comments

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  • somedaynewyorker

    somedaynewyorker says:

    Thanks. Great advice and points made.

    3 years ago

  • PlayingHouse

    PlayingHouse says:

    This is really helpful, great advice. Time to start editing to make things more search engine friendly.

    3 years ago

  • OffTheHooks

    OffTheHooks says:

    thank-you that is very helpful information. i noticed some changes, but wasn't sure why- now I know!

    3 years ago

  • rikrak

    rikrak says:

    great ideas & such helpful diagrams! thanks so much!

    3 years ago

  • cozycottagecreations

    cozycottagecreations says:

    Great to know! Thanks for the tips!

    3 years ago

  • michelemaule

    michelemaule says:

    Thanks for the tips!

    3 years ago

  • minouette

    minouette says:

    Thanks for the tips. I noticed some of these changes in what I have been seeing in my Google Analytics report, so it seems they changes are having an impact.

    3 years ago

  • TSmithDesigns

    TSmithDesigns says:

    Some really great tips! Thank you

    3 years ago

  • adoreneko

    adoreneko says:

    Great tips and thanks for the terrific article.

    3 years ago

  • HAREandDRUM

    HAREandDRUM says:

    VERY helpful. Searching for myself in Google, I have recently figured out that I need to keep all titles to the point rather than overly poetic. I reserved the poetry for descriptions, but now I know I need to do some editing there, too! Thank you!

    3 years ago

  • VintageEye

    VintageEye says:

    Thanks for your continuing efforts to improve Etsy! They are always greatly appreciated!

    3 years ago

  • FlanneryCrane

    FlanneryCrane says:

    Thanks for the tips and all the work you do!

    3 years ago

  • DalkullanJewelry

    DalkullanJewelry says:

    I saw some things at my shop to change. Thanks so much for the helpful advice!

    3 years ago

  • 3squares

    3squares says:

    Thank you for this useful information on a sometimes-confusing subject.

    3 years ago

  • CarryTheWord

    CarryTheWord says:

    Thank you for all the work you constantly do to improve Etsy for all of us!

    3 years ago

  • beautifulbridget

    beautifulbridget says:

    Thank you for such a great article!!

    3 years ago

  • EJPcreations

    EJPcreations says:

    Go Etsy!!!! Great article!!!

    3 years ago

  • LaCometaLab

    LaCometaLab says:

    What a fantastic guide. Thanks so much!

    3 years ago

  • roundabout

    roundabout says:

    Thanks for breaking this all down. Very helpful information here!

    3 years ago

  • jenniferlynnstudio

    jenniferlynnstudio says:

    Great information..I have been going back and forth to my site and the article..Thanks!

    3 years ago

  • humblebea

    humblebea says:

    Great information, I am going to make some changes! Thanks for featuring my pinafore above, that's awesome! (-:

    3 years ago

  • MGMart

    MGMart says:

    Usefull informations, thank you :)

    3 years ago

  • stellaloellaAdmin

    stellaloella says:

    Great! I'm happy to see you're finding this info helpful.

    3 years ago

  • SewnNatural

    SewnNatural says:

    this is fantastic - thanks so much, very appreciated. The article is well-organized and very clear. Thanks.

    3 years ago

  • zombuki

    zombuki says:

    Time to update my shop description! :D

    3 years ago

  • MNHPhotography

    MNHPhotography says:

    Very useful information. Thanks so much!

    3 years ago

  • Marang97

    Marang97 says:

    Thanks for the tips and insight! Making my changes to my sight as we speak! :)

    3 years ago

  • dadadreams

    dadadreams says:

    Thanks so much for the helpful tips!

    3 years ago

  • therainbowroom

    therainbowroom says:

    Have started working on this, thanks for the great advice and so well explained and illustrated : )

    3 years ago

  • KBShimmer

    KBShimmer says:

    Great information, thanks!

    3 years ago

  • lovelygifts

    lovelygifts says:

    Thank you for the helpful information!

    3 years ago

  • thecraftpantry

    thecraftpantry says:

    Very helpful, thank you!!!

    3 years ago

  • BabbidgePatch

    BabbidgePatch says:

    spectacular info ~ it's very helpful ~ thank you!

    3 years ago

  • bylynnkrestel

    bylynnkrestel says:

    thank you! thank you!!

    3 years ago

  • 4TheSparrowsNest

    4TheSparrowsNest says:

    This is very interesting...thanks for breakin' it down, Etsy!

    3 years ago

  • HappyCloudMoments

    HappyCloudMoments says:

    Thank you! Now, I have to go change my section names...

    3 years ago

  • LisaFerinDesigns

    LisaFerinDesigns says:

    Lots of good advice, especially for this newbie! I'll start tweaking...thank you!

    3 years ago

  • MyJunkyTrunk

    MyJunkyTrunk says:

    This is very exciting news! Thanks for the update!

    3 years ago

  • meanoldbags

    meanoldbags says:

    I don't know how else to say this without seeming rude, but your article needs revision. You might check out William Zinsser's "On Writing Well". He reminds writers to speak in an active voice and avoid "that, that the, and this" constructions. A little practice makes one's writing so much easier and delightful to read:)

    3 years ago

  • dlkdesigns

    dlkdesigns says:

    Great tips! Thank you as always~

    3 years ago

  • ageratum

    ageratum says:

    Thanks! All the little info how-to's will surely make etsy a better place to be. I love it here! The picks are really good ones too! :) Donna

    3 years ago

  • missindie

    missindie says:

    Great article, thank you so much for these helpful tips!! :]

    3 years ago

  • sweetbeets

    sweetbeets says:

    Excellent information. Thank you for implementing these changes!

    3 years ago

  • FrucciDesign

    FrucciDesign says:

    thank you Stella great info!

    3 years ago

  • beadfreaky

    beadfreaky says:

    Thanks for all the work you've put into this- and giving us the info.

    3 years ago

  • mykonos

    mykonos says:

    Great info!! Thank you!!

    3 years ago

  • vaeda

    vaeda says:

    Great information, thank you!

    3 years ago

  • kittytrishia

    kittytrishia says:

    Thank you so much for all of the hard work you do, I have already noticed a big difference ever since all search drop down categories are now equal (i.e. handmade, vintage, supplies etc.) This is great information to further improve getting people to my shop.

    3 years ago

  • RiverOtterWidget

    RiverOtterWidget says:

    Great Information ;) tahnks alot! Waves a paw

    3 years ago

  • galit

    galit says:

    Thank you!

    3 years ago

  • WireBliss

    WireBliss says:

    Thank you for the great article. Need to re look int my shop description.

    3 years ago

  • dragonhouseofyuen

    dragonhouseofyuen says:

    thanks for this Stella - great to see it all spelled out! (for me at least!)

    3 years ago

  • jenniferladd

    jenniferladd says:

    Very helpful! Thank you!

    3 years ago

  • smutopia

    smutopia says:

    Awesome! Great breakdown of where this info is pulled from!

    3 years ago

  • lilworkerb

    lilworkerb says:

    That is definately need to know information, I'm sure EVERYONE is glad to get.

    3 years ago

  • Archivia

    Archivia says:

    very helpful, thank you! I am going to change a few small things on my page.

    3 years ago

  • VintageTwenty

    VintageTwenty says:

    This is certainly important food for thought. I plan to incorporate these pointers into my store.

    3 years ago

  • worksandfinds

    worksandfinds says:

    Oooh, this is what I need!!! Thank you guys.

    3 years ago

  • PDXfabricdeli

    PDXfabricdeli says:

    That was a good read - thanks.

    3 years ago

  • fairytaletreasures

    fairytaletreasures says:

    Thanks for the info!!!!

    3 years ago

  • Waterrose

    Waterrose says:

    Great article! Thanks for the help!

    3 years ago

  • HerenciaVintage

    HerenciaVintage says:

    I love the changes made to the pages..it looks very cool to see handmad...at the top of the page,thanks!

    3 years ago

  • norakaren

    norakaren says:

    great ideas...how much more perfected the site looks!

    3 years ago

  • FeltInspired

    FeltInspired says:

    many thanks for the explanations!

    3 years ago

  • Xenotees

    Xenotees says:

    This is so incredibly helpful- thank you!

    3 years ago

  • OverTheTop

    OverTheTop says:

    Thanks for the info. I thought that materials were part of the search too...but apparently not?

    3 years ago

  • baconsquarefarm

    baconsquarefarm says:

    Alot to digest at one reading, thanks all, will need to upgrade-change keywords and descriptions.

    3 years ago

  • alwaysadorable

    alwaysadorable says:

    So clean and clear cut now! I am looking forward to working over this article a few more times to better my shop! Great work, thanks!

    3 years ago

  • TianaCHE

    TianaCHE says:

    Thank you for all! Very helpfull!

    3 years ago

  • plumprettysugar

    plumprettysugar says:

    interesting. thank you

    3 years ago

  • vantiani

    vantiani says:

    Oh thank you so much Etsy!

    3 years ago

  • vivilian

    vivilian says:

    Thank you so much on those info.. very helpful

    3 years ago

  • SleepingporchStudio

    SleepingporchStudio says:

    We're so focused on our crafting and art that I think we forget about the business side of things sometimes, and in particular, the way the computer works. These are good tips, and I plan to look my page over.

    3 years ago

  • SleepingporchStudio

    SleepingporchStudio says:

    We're so focused on our crafting and art that I think we forget about the business side of things sometimes, and in particular, the way the computer works. These are good tips, and I plan to look my page over.

    3 years ago

  • t17b17

    t17b17 says:

    Thanks Etsy! I have noticed using google analytics that hits to my shop from search engines has gone way up, I hadn't realized why until now. Wonderful!!

    3 years ago

  • redyellowandblueink

    redyellowandblueink says:

    The more these articles are posted, the more I learn. At first it all sounded like high tech mumbo jumbo. But I am starting to get the hang of this stuff and incorporate it when I can-thanks so much for the tips.

    3 years ago

  • CutieDynamite

    CutieDynamite says:

    Great tips! I need to think about this...

    3 years ago

  • woollypuppy

    woollypuppy says:

    Great article!

    3 years ago

  • martice

    martice says:

    This is very helpful! :) Thanks!

    3 years ago

  • summerground

    summerground says:

    oooh. gonna take on this advise. thanks plenty!!!

    3 years ago

  • BiaBeads

    BiaBeads says:

    Thanks for the precious insight - Time to rethink titles and description... will I be able to let go of my poetic titles? ( gosh my beads and jewelry have all got their own name in ITALIAN......!!! dear me.....)

    3 years ago

  • Tors

    Tors says:

    Thanks for the advice it is really helpful to know which bits the computer uses. I am better with a sewing machine than a computer! Thanks again a real help.

    3 years ago

  • FriendlyFairies

    FriendlyFairies says:

    Thanks Etsy! Glad to know I was doing it right....yeah!

    3 years ago

  • AliBaliJewellery

    AliBaliJewellery says:

    Some great advice, I made a few small tweaks to my shop!

    3 years ago

  • slinkymalinkicat

    slinkymalinkicat says:

    Excellent article!! Really helpful, thank you!!

    3 years ago

  • SusanKJewelry

    SusanKJewelry says:

    great article .. Very helpful!

    3 years ago

  • zeropumpkin

    zeropumpkin says:

    cool!

    3 years ago

  • cristinadavid

    cristinadavid says:

    great article

    3 years ago

  • beccamari

    beccamari says:

    Super helpful...xoxoxo

    3 years ago

  • lucywallis

    lucywallis says:

    really helpful article - thank you Stella. Lucy x

    3 years ago

  • Liyana

    Liyana says:

    thanks for the afford that you had done :)

    3 years ago

  • Mimiandlola

    Mimiandlola says:

    Thanks for the informative article!

    3 years ago

  • BeadsInTheBelfry

    BeadsInTheBelfry says:

    good to know!

    3 years ago

  • FashionTouch

    FashionTouch says:

    I have noticed the changes and had some questions. Glad they are answered here!!! THank you!!!

    3 years ago

  • PhineasandLou

    PhineasandLou says:

    This is wonderful information! Thanks :)

    3 years ago

  • mythunderstood

    mythunderstood says:

    thanks, I never seem to do anything right!

    3 years ago

  • jorgensenstudio

    jorgensenstudio says:

    looks like I might have to change my shop catagories.

    3 years ago

  • alexkeller

    alexkeller says:

    Gracias! Merci! Diakyu! I've got to get to work.....

    3 years ago

  • TreeHuggerStudio

    TreeHuggerStudio says:

    Thanks Etsy your the best!

    3 years ago

  • everyeskimo

    everyeskimo says:

    helpful and insightful as always!

    3 years ago

  • decoratethediva

    decoratethediva says:

    Awesome article!!! I'm very excited to be included in the storque example. Thank you!!!I have seen a change in traffic for the better when I took the time to go over many of my pieces of jewelry listed and focus on tags and titles. ~Renee

    3 years ago

  • OhFaro

    OhFaro says:

    Thank you!

    3 years ago

  • RhubarbIncident

    RhubarbIncident says:

    Wonderful article! Thank you!

    3 years ago

  • littlepinkpebble

    littlepinkpebble says:

    thank you~!!

    3 years ago

  • cobocollective

    cobocollective says:

    great tips, thanks!!!

    3 years ago

  • dogties

    dogties says:

    Great to know. Keep up the excellent work!

    3 years ago

  • KalliopeJewelry

    KalliopeJewelry says:

    Very helpful and informative, thank you!

    3 years ago

  • MeadowbelleMarket

    MeadowbelleMarket says:

    Need I say that artists aren't always the best salespeople?? The creative process is a feeling, something that comes from the heart, not just a means to the end result of getting a sale (of course we can all relate). Thanks for the tips on how to be the best of BOTH!! Much appreciated.

    3 years ago

  • vitaminadesign

    vitaminadesign says:

    oh what a great tips:)

    3 years ago

  • Lunatiger

    Lunatiger says:

    This is very exciting. I'm hoping the new improve searches help unknown etsians with their shop.

    3 years ago

  • artsyfingers

    artsyfingers says:

    Very helpful tips, looking forward to improve my shop . Thank you so much.

    3 years ago

  • MonkoPhotography

    MonkoPhotography says:

    Great information, thanks!! And thanks SO much for including my singing cows from my ara133photography shop!! :)

    3 years ago

  • thestapeliacompany

    thestapeliacompany says:

    This is really helpful. I just adjusted my shop a bit thanks to this. Thank you!

    3 years ago

  • MayaBella

    MayaBella says:

    Thanks so much! I have already made some changes learned here. Super!

    3 years ago

  • CraftTwins

    CraftTwins says:

    Thanks for the great tips. Will be using them.

    3 years ago

  • ImagineMDD

    ImagineMDD says:

    Thanks so much for the help. It's sometimes hard to figure out how keywords and Etsy tags and meta tags differ, etc. Important stuff. :)

    3 years ago

  • CantaloupeCorner

    CantaloupeCorner says:

    Boy, I tell you, I didn't know any of this. Off to update my shop. . .

    3 years ago

  • windylou

    windylou says:

    As soon as I digest all this info, I'm definitely going to make some changes!

    3 years ago

  • patysclay

    patysclay says:

    Thanks very much for the tips, I just updated my titles on my store patty

    3 years ago

  • JewelryObsessed

    JewelryObsessed says:

    Thanks! I've got some work to do...

    3 years ago

  • kittyanydots

    kittyanydots says:

    thanks bunches; i will be putting this info to use!

    3 years ago

  • GigiBoards

    GigiBoards says:

    Thanks for the tips, I hope they work for us!

    3 years ago

  • limitz

    limitz says:

    Very important info! Thank you!

    3 years ago

  • rozzie

    rozzie says:

    oooh very informative. Thanks for writing and I'm glad to have found this.

    3 years ago

  • babastudioPrague

    babastudioPrague says:

    This is very useful - thanks!

    3 years ago

  • alfastudio

    alfastudio says:

    Thanks very helpful!

    3 years ago

  • EviesToolEmporium

    EviesToolEmporium says:

    I have a question! My meta keywords now come up as: handmade metal stamp sets,handmade jewelry pliers,handmade hammers and accessories ,handmade vises and accessories,handmade magnification tools,handmade scrapbooking tools,handmade brushes,handmade all other tools,handmade copper disc sets,handmade pre and reserved orders My items are not 'handmade'. They are supplies! Any insight would be greatly appreciated! Thank you, Michelle @ Evie's Tool Emporium

    3 years ago

  • EviesToolEmporium

    EviesToolEmporium says:

    And a second question! When you look at this item for example it comes up as 'Handmade' in the search! I do however have it tagged 'Supplies'. http://www.etsy.com/view_listing.php?listing_id=24463470 Any insight would be greatly appreciated! Thank you, Michelle @ Evie's Tool Emporium

    3 years ago

  • monkeyandsquirrel

    monkeyandsquirrel says:

    taking it all in... thanks!

    3 years ago

  • ovgilliesdesigns

    ovgilliesdesigns says:

    Thanks for the advise!

    3 years ago

  • Kikiburrabeads

    Kikiburrabeads says:

    Thanks for the article, it was very helpful!

    3 years ago

  • stellaloellaAdmin

    stellaloella says:

    Hi EviesToolEmporium-- Hm, it looks like Etsy is automatically appending "handmade" to meta keywords for shops. I will look into that further, as it doesn't make much sense for supply or vintage shops. Thanks for letting me know. As for why your item is coming up in a "handmade" search on Etsy -- it's because you have that item tagged "handmademn." Is this an Etsy Team Tag? I'd recommend not using a tag that includes the word "handmade" on commercial, non-handmade items.

    3 years ago

  • Glamaroni

    Glamaroni says:

    Thanks. Much needed info for sellers.

    3 years ago

  • EviesToolEmporium

    EviesToolEmporium says:

    Hi stellaoella- Thank you so much for your super fast response! I appreciate you looking into the "handmade" meta keywords! It didn't make sense to me either! Yes, "handmademn" is the Etsy Minnesota team and I am a member! The team name was recently changed from "teammn" to "handmademn". On Thursday I changed my tags to reflect the new name. Then on Saturday I noticed the "handmade" search which confused me! I will take the "handmademn" tags off immediately because I don't want to cause any confusion. Again, thank you for getting back to me so quickly! Michelle @ Evie's Tool Emporium

    3 years ago

  • PAINTINGSBYSAM

    PAINTINGSBYSAM says:

    I guess I need to go make some changes! Thanks :)

    3 years ago

  • themefragrance

    themefragrance says:

    great advice!

    3 years ago

  • beaneandco

    beaneandco says:

    Great article! So much helpful information for the non-computer savvy person. Thanks!

    3 years ago

  • southernladysvintage

    southernladysvintage says:

    Great article!

    3 years ago

  • atelierpompadour

    atelierpompadour says:

    great!! so helpfull!!!

    3 years ago

  • atelierpompadour

    atelierpompadour says:

    thank you!!

    3 years ago

  • auleecreations

    auleecreations says:

    Thank you for the information....

    3 years ago

  • VanessaAdmin

    Vanessa says:

    Awesome job with this one, stellaloella!

    3 years ago

  • TamlinSky

    TamlinSky says:

    This is by far the most useful Storque article I have read. Thanks so much!

    3 years ago

  • bigdeal168

    bigdeal168 says:

    thank you for the update!looking forward to that changed.

    3 years ago

  • TianaCHE

    TianaCHE says:

    Thank you very much! Great tips!

    3 years ago

  • uniquelyelegant

    uniquelyelegant says:

    Great tips!!! Thank you very much.

    3 years ago

  • go2girl

    go2girl says:

    Thank you for the great information!

    3 years ago

  • sisterandme

    sisterandme says:

    Wow, helpful information! Thanks for the tips!

    3 years ago

  • Mogwaii

    Mogwaii says:

    Thank you Great advice!

    3 years ago

  • Rokemet

    Rokemet says:

    Thank you so much for this badly needed information. Being new to this I am really grateful for any tips that enable me to access what seemed to be inaccessible.

    3 years ago

  • MaisonMilli

    MaisonMilli says:

    Thank you so much! Explained in a way that is easy to understand and easy to follow, and that itself is absolutely fantastic. Regards, Milli.

    3 years ago

  • LinsCraftsAndThings

    LinsCraftsAndThings says:

    I'm so glad I read this article. My shop can really use a boost. I will be making changes immediatly. Thanks!

    3 years ago

  • pumpkinbear

    pumpkinbear says:

    Wow. I changed SO MUCH in my etsy shop based on your article. Thanks!

    3 years ago

  • Mindielee

    Mindielee says:

    Wow, thanks for all of the tips. I'll get to work changing some things as a result!

    3 years ago

  • RipeThreads

    RipeThreads says:

    I'm going to update my shop now! Thanks for the advice!

    3 years ago

  • PurpleBears

    PurpleBears says:

    I can't wait to go back over my etsy shop and use these great guidelines to tweak better SEO. Thanks for the practical and easy to do tips.

    3 years ago

  • NovelBauble

    NovelBauble says:

    Good advice... already changed a few things around and anxious to check my Google Analytics tomorrow and see if that made any difference! Keep the great tips coming!

    3 years ago

  • Timberleaf

    Timberleaf says:

    Super stuff! I can never get enough good advice. Thanks!

    3 years ago

  • SaritasJewelryBox

    SaritasJewelryBox says:

    Thanks for all the advice :)

    3 years ago

  • TinaFrancisDesigns

    TinaFrancisDesigns says:

    I found this very helpful. I will now change a few things and know that I'm making the correct changes. Thank you!

    3 years ago

  • myownlittleuniverse

    myownlittleuniverse says:

    great info for the internet challenged such as myself! :)

    3 years ago

  • MermaidsTearsJewelry

    MermaidsTearsJewelry says:

    As an Etsy newbie I realize just how much there is to learn and how much time it will take to institute all selling techniques...EEK!

    3 years ago

  • AlexandersDesigns

    AlexandersDesigns says:

    Thank you for the helpful information!

    3 years ago

  • stonz

    stonz says:

    I for one, plan to SEEK, FIND and KNOW!!! ;>)

    3 years ago

  • TheNightjar

    TheNightjar says:

    this is very helpful to me and! where do i find a cutie pie like humblebea's grey lotus pinafore wearing sweetie pie? that is one adorable little girl!

    3 years ago

  • DarriellesClayArt

    DarriellesClayArt says:

    Great advice, undating is a good thing..

    3 years ago

  • GalvezBijoux

    GalvezBijoux says:

    Thanks a lot is very helpful

    3 years ago

  • VenezieBags

    VenezieBags says:

    Such great advice - I am making these changes now! Thank you!

    3 years ago

  • craftykathleen

    craftykathleen says:

    Excellent advice!!! I especialy enjoyed learning more about the "shop title" and its importance. Thanks!

    3 years ago

  • PinkWhimsy

    PinkWhimsy says:

    Thank you so much! I wondered why my items weren't showing up on search engine. I'm re-doing my shop and hope to be found more easily now.

    3 years ago

  • samsstuff

    samsstuff says:

    Good info! I recently updated a lot of my shop, I can see that there are more things I can do. Thanks for the hints. I hadn't realized where the descriptions & search terms where coming from. I will be doing more updating.

    3 years ago

  • OverallBeing

    OverallBeing says:

    What fabulous info! Thankyou heaps

    3 years ago

  • exquisiteaccessories

    exquisiteaccessories says:

    Thanks, I know what I will be doing today.

    3 years ago

  • haptree

    haptree says:

    I'm just setting up my shop, thank you this will save me so much time!

    3 years ago

  • bastiano

    bastiano says:

    Thank you. This is very helpful and some more tech things learned about web pages that I like a lot.

    3 years ago

  • justlouisdesigns

    justlouisdesigns says:

    This was such a good artical - can't wait to set my shop up properly!

    3 years ago

  • ThePenpoint

    ThePenpoint says:

    Thanks! I didn't realize there was this much that I could do to affect things. Gotta go start renaming stuff. ;-)

    3 years ago

  • Softpencil

    Softpencil says:

    Useful tips! Thank you!

    3 years ago

  • shh303

    shh303 says:

    Key points well mapped out for all of us visual leaner's. I hadn't really thought about the larger search engines. Thanks so much for all the great help and guidance!

    3 years ago

  • shh303

    shh303 says:

    oops - visual learner's, that is.

    3 years ago

  • Ctbydonna

    Ctbydonna says:

    Thank you! Very helpful!

    3 years ago

  • ibeautiful

    ibeautiful says:

    Thanks so much! New shop very helpful.

    3 years ago

  • ixela

    ixela says:

    Great article... thanks a lot for these useful tips!!!

    3 years ago

  • idlehandsdesigns

    idlehandsdesigns says:

    Thank you for the advice and support!

    3 years ago

  • allisajacobs

    allisajacobs says:

    super helpful & clear information and diagrams. Very much appreciated!

    3 years ago

  • somethinspecial

    somethinspecial says:

    Very helpful and informative, thank you!

    3 years ago

  • StudioCherie

    StudioCherie says:

    Excellent article, thank you!

    3 years ago

  • LolasCraftShop

    LolasCraftShop says:

    Great article. Thank you.

    3 years ago

  • ToyNicoles

    ToyNicoles says:

    Thank you for this information! Wishing us all increased sales!! Nicoel

    3 years ago

  • angelene

    angelene says:

    very useful article - thanks for the insight!

    3 years ago

  • ROandKO

    ROandKO says:

    Good to know--thank you!!!

    3 years ago

  • Talidesign

    Talidesign says:

    Thanks for advice

    3 years ago

  • cherylspurplecow

    cherylspurplecow says:

    Thanks for all the information. It is difficult to figure all this out by yourself. You have made it easier to understand. Now I can correct some of the information in my shop. Thank You

    3 years ago

  • RoseysWorld

    RoseysWorld says:

    Thank You for the information.

    3 years ago

  • gemmawithag

    gemmawithag says:

    Some really helpful tips there! Thank so much! :)

    3 years ago

  • aquaflame2

    aquaflame2 says:

    Very Helpful. Thanks for taking the time to share!

    3 years ago

  • LastChantsStudio

    LastChantsStudio says:

    I think you read my mind...always had wondered how a SEO thinks. Now it all makes sense, even to a low techie like me. Simpler than I thought. (Whew!) Good job!

    3 years ago

  • MudsEvolutionPottery

    MudsEvolutionPottery says:

    Thanks so much for taking time to put this together. I had only been focusing on using all of my available keywords.

    3 years ago

  • themonstermaker

    themonstermaker says:

    Thanks for the tips guys!

    3 years ago

  • sewonandsewon

    sewonandsewon says:

    I am new to etsy - this is great, any info to help with searching is appreciated.

    3 years ago

  • 2sistersthings

    2sistersthings says:

    Very helpful off to revise!

    3 years ago

  • timasartstudio

    timasartstudio says:

    very useful information. thanks!

    3 years ago

  • VintageEye

    VintageEye says:

    stellaloella, what a wonderful, informative and uber-useful article! so clear and well written that even a technically challenged etsian like me can understand and apply the ideas! thank you!

    3 years ago

  • theeye

    theeye says:

    you say you've pulled the section titles from our shops into the meta tag keywords, yet you've added 'handmade' to each and every section. why would you do that? who searches for 'handmade flower photos'? makes no sense

    2 years ago

  • MyJunkyTrunk

    MyJunkyTrunk says:

    Really great ideas and info. Thanks so much!

    2 years ago

  • IkvothaMashiach70

    IkvothaMashiach70 says:

    Excellent article! Thank you:)

    2 years ago

  • ephemeralarts

    ephemeralarts says:

    Merci beaucoup!!!

    2 years ago

  • sweetrice

    sweetrice says:

    Well done, great explanation! Thank you!

    2 years ago

  • itsalovelycake

    itsalovelycake says:

    this is very useful but I still think our shop name should come first on each individual listing -- we need to be represented as separate artisans rather than Etsy branded products!

    2 years ago

  • bigyellowtaxivintage

    bigyellowtaxivintage says:

    Thank you. I can now see putting the word "vintage" in my title description is redundant. I do, however, wonder why the words "on Etsy" in any title description is being used. If people want to find, say, Vintage on Etsy, they will go directly to Etsy. No one will enter Vintage on Etsy in any search engine, instead they will go directly to Etsy to find vintage. The same goes for Handmade, Supplies etc. If you feel having "on Etsy" is important, why not tag it at the end of the title description? By doing so, sellers would gain more characters to best describe their item in the title description. Optimum title description means greater potential for people to find an item in a search and, by extension, Etsy.

    2 years ago

  • LaPellaPottery

    LaPellaPottery says:

    My category name is HUGE! So when I add in: Handmade Ceramics and Pottery on Etsy - by LaPellaPottery it only leaves me ten characters for my title. Ten??? I have no issue with some of this, but please shorten these a bit. Why not have just: "Handmade Pottery on Etsy.... by LaPellaPottery" OR "Handmade on Etsy - ....by LaPellaPottery"? Save us some room, please.

    2 years ago

  • PrairieCoastArt

    PrairieCoastArt says:

    Nice explanations with screen shots. Very helpful. I will be making adjustments in the keywords, titles -- pretty much everything! As a newbie I was winging it.

    2 years ago

  • RSSDesignsInFiber

    RSSDesignsInFiber says:

    This article is actually really helpful on understanding what in your shop and on listings shows up in searches. Originally, reading it helped make some changes to my shop title and announcement -- and now I understand why listing titles need to be shorter and each word clearer in describing the item. I have re-done a bunch of my titles in my shop, but still have a bunch to do. Takes time and really applying the data to choose the right words - I am trying to choose the words that I would look for in a listing title if I was looking -- and also I think the listing title needs to give enough info, but also some mystery, so the searcher is interested enough to actually view the listing. How the viewer duplicates the title could make a difference - sometimes it takes really reading the listing to understand what it is and if you would be interested enough to buy -- or in my case, as I do Treasuries and blog posts about listings on Etsy, to promote it.

    2 years ago

  • CarDonCreativeDesign

    CarDonCreativeDesign says:

    All I've heard lately is Meta this and Meta that, and was a bit concerned about it. This article is wonderful! It explains so much and is easy to understand. I'm not as bad off as I feared :) Thanks for the great help!

    2 years ago

  • NutfieldWeaver

    NutfieldWeaver says:

    Thanks you. I just changed my shop title. Somehow this whole concept has slipped by me! I'll be interested to see if my hit rate changes. Super info!

    2 years ago

  • indigoflameworks

    indigoflameworks says:

    Excellent information, thanks so much!!

    2 years ago

  • 101BestBeads

    101BestBeads says:

    I am not sure this is a good idea. My listings are coming in way lower now that you have made "Craft Supplies on Etsy" the main part of my meta title. This space is prime real estate on the search engines and when someone is looking for something more specific this will lower the ranking level. Why does this even have to be a part of the title? Why not just Etsy? or how about nothing except just the actual item title? After all if the link entices the person searching they are coming to Etsy anyways. I am confused..how does this make sense for you Etsy? Gosh isnt it enough that our url's include the name Etsy in it already? Please don't do this..it is hurting my shop traffic. Sales are so way down now.

    2 years ago

  • emcisaac

    emcisaac says:

    I am no longer visible/found on any SEO, this is a real muck up and needs to be rectified immediately, not the 1 - 2 weeks you mention in your forum post.

    2 years ago

  • ninadinoff

    ninadinoff says:

    thanks for this!

    2 years ago

  • thesistersstudio

    thesistersstudio says:

    So Etsy implemented this SEO mid-end of April. Who in Etsy's customer/client base participated in the Beta Program to see what the results and impact would be. Was there a beta test done? Was anyone as in customer/client base asked to participate. Or is this a complete arbitrary program that was implemented without any input whatsoever from the customer/client base. I'd be interested in knowing what the Etsy IT Admin thought this was going to do, how was it justified as a bona fide program that would benefit the customer and client base. This is just me from the Hi-tech world wondering how they did that, and I am assuming that a beta was done showing the pros and cons and ramifications of doing so. Someone must have done a cost analysis right?

    2 years ago

  • GoldenUnicornMinis

    GoldenUnicornMinis says:

    I too would like to know if this change was at any time beta-tested and by whom - just Amin? any sellers?

    2 years ago

  • DantesSpirit

    DantesSpirit says:

    No. NoNoNo. Take off the 'Handmade blankity blank on Etsy' crap from my listings NOW. I did NOT give you permission to add to MY TITLES. IF I had wanted it there, *I'D* have added myself! Thanks a lot for knocking everything I have listed out of search engines by adding your tripe. 3+ years worth of selling here is now down the drain thanks to you. Enjoy the last bill payment you'll get from me until this is fixed. I will no longer be renewing listings or adding new ones. My selling business is now going to your competitors.

    2 years ago

  • 1022SeaShellAve

    1022SeaShellAve says:

    Oh, now I get it, Very helpful

    2 years ago

  • minusOne

    minusOne says:

    Passing along to my husband for translation. : )

    2 years ago

  • bannerarts

    bannerarts says:

    Great read. Helped tremendously in revising my item descriptions and shop titles, sections, etc. Now let's see how it works.

    2 years ago

  • circlesareforever

    circlesareforever says:

    interesting...very interesting i tell ya. i shall try

    2 years ago

  • AmandaKLockrowJewels

    AmandaKLockrowJewels says:

    I'm a little late to the game, but thanks so much for the information.

    2 years ago

  • Enuwbe

    Enuwbe says:

    Sweet info! Thank you!

    2 years ago

  • Assemblages

    Assemblages says:

    thank you for keeping us posted.

    2 years ago

  • mustlovehomedecor

    mustlovehomedecor says:

    Is there a way to make this page printer friendly? Am I missing it?

    2 years ago

  • StudioCherie

    StudioCherie says:

    This article is not up to date! Could you edit it to show correct info?

    2 years ago

  • PintassilgoPrints

    PintassilgoPrints says:

    Thank you for sharing this valuable information. I certainly have to make a lot of changes.

    2 years ago

  • funtoprint

    funtoprint says:

    Great tips! Thank you!

    2 years ago

  • lemonadehandmade

    lemonadehandmade says:

    tremendously helpful. I'm continually amazed at Etsy's level of support. Thanks!

    2 years ago

  • mammysshop

    mammysshop says:

    Great info!

    2 years ago

  • Pearlk2

    Pearlk2 says:

    Thank you so much for this information.

    2 years ago

  • FaithAnnOriginals

    FaithAnnOriginals says:

    All your meta-hints are greatly appreciated!! Will we be seeing more?

    2 years ago

  • almostnecessities

    almostnecessities says:

    Thanks for the info! Very helpful.

    2 years ago

  • lillith

    lillith says:

    so helpful, i appreciate all the time and effort admin and others put into these articles! thanks!

    2 years ago

  • randompanda

    randompanda says:

    I'm a newbie and am wondering why all my stuff was up on google the 1st month and now everything is gone :(

    2 years ago

  • MRSBAUBLES

    MRSBAUBLES says:

    great tagging advice. love the color chart - that is a new one for me!

    2 years ago

  • Laquita33

    Laquita33 says:

    Great info :o)

    2 years ago

  • PeaceMealDesign

    PeaceMealDesign says:

    This is the most useful info I've ever read about metadata and all that jazz. Three cheers for Storque!

    2 years ago

  • etincelledesign

    etincelledesign says:

    really helpful !!!

    2 years ago

  • etincelledesign

    etincelledesign says:

    so helpful !!!

    2 years ago

  • billiewren

    billiewren says:

    Thankyou so much for all the lovely advice. It is great to have all the technical components broken down into such simple catagories.

    2 years ago

  • IntentionalStones

    IntentionalStones says:

    Thank you for the great advice. It's all a work in progress

    2 years ago

  • naughteebits

    naughteebits says:

    OMGoodness was this helpful!!! Seriously thank you so much for this...i'm inthe process of making changes right now! thanks bunches, naughteebits

    2 years ago

  • maggiemaevintage

    maggiemaevintage says:

    great tips - thanks for outlining everything to easily understand and to edit Maggie

    2 years ago

  • PoconoPrincessJewels

    PoconoPrincessJewels says:

    Amazing tips at our fingertips. Thanks!

    2 years ago

  • PeppermintDaydreams

    PeppermintDaydreams says:

    Thanks for all the details; a huge help indeed.

    2 years ago

  • sacredstonesngifts

    sacredstonesngifts says:

    Thanks for the tips

    2 years ago

  • delightfuldaisy

    delightfuldaisy says:

    So much to think about~wow! Thanks!

    2 years ago

  • Xiefashionstudio

    Xiefashionstudio says:

    Thanks,very useful..

    2 years ago

  • CoraSeymour

    CoraSeymour says:

    thank you so much!

    2 years ago

  • LANCERIKA

    LANCERIKA says:

    So grateful for making all this SEO Info easy to grasp:))

    2 years ago

  • SpringSwallow

    SpringSwallow says:

    Helpful info, thanks so much!

    2 years ago

  • DoorYardPottery

    DoorYardPottery says:

    Very helpful, thank you! I am just setting up my shop so to get the SEO going from day one seems like the way to go.

    2 years ago

  • plumbpretty

    plumbpretty says:

    Great breakdown of how the tags work! Thank you!

    2 years ago

  • MetroGypsy

    MetroGypsy says:

    Just shared this in Virtual Labs!

    2 years ago

  • MeAndBoo

    MeAndBoo says:

    Hurrah for pictures! Have started editing, need the time to look at this properly when not at work!

    2 years ago

  • ScrapHappieAZ

    ScrapHappieAZ says:

    Always good to read. Great info, this is very helpful.

    2 years ago

  • metroretrovintage

    metroretrovintage says:

    A great followup and update to the very important SEO component.

    2 years ago

  • artbybrooke

    artbybrooke says:

    Very helpful! Thank you!

    2 years ago

  • nanaob

    nanaob says:

    Always looking for help

    2 years ago

  • Pearlk2

    Pearlk2 says:

    very helpful thank you

    2 years ago

  • DanceLikeIts1492

    DanceLikeIts1492 says:

    Awesome advice! Thanks!

    2 years ago

  • ZurDesigns

    ZurDesigns says:

    This is wonderful! Thanks so much!!

    1 year ago

  • yoshibearstudio

    yoshibearstudio says:

    Wow - it's like school all over again! So eager to learn and love the wealth of information - keep it coming, and thanks!!

    1 year ago

  • lauraannedesigns

    lauraannedesigns says:

    thanks -never saw this section before. Now I am looking for info on how to do a treasury... thanks everyone, LauraAnne Designs

    1 year ago

  • Lovelaced

    Lovelaced says:

    Thank you soo much, this is exactly what I wanted. Most pages like this only just give you a vague description, but this helped me alot. :}

    1 year ago

  • Exaltation

    Exaltation says:

    Good info to have, thanks so much! Looks like I'll be doing some re-writing and re-organizing today!

    1 year ago

  • Ediprints

    Ediprints says:

    great information - thanks

    1 year ago

  • mpOriginals

    mpOriginals says:

    Thanks for all the helpful information. It really helps me understand how some of the "technical" stuff works here.

    1 year ago

  • glamazon08

    glamazon08 says:

    Great article! Very helpful information.

    1 year ago

  • UnusuallyYours

    UnusuallyYours says:

    Thanks for the info!!

    1 year ago

  • myvintagecrush

    myvintagecrush says:

    It's all starting to make sense... whew

    1 year ago

  • GlamourKids

    GlamourKids says:

    awsome advice! need to desperatly make changes to my shop!

    1 year ago

  • retronoir

    retronoir says:

    Pretty cool stuff!

    1 year ago

  • annaaizic

    annaaizic says:

    hm...OK, now I've got some serious homework to do...:-) thanks lol anna

    1 year ago

  • thebeadloomgallery

    thebeadloomgallery says:

    Thank you!

    1 year ago

  • vintageprecious

    vintageprecious says:

    Thank you so much for explaining so clearly! :)

    1 year ago

  • FatLadyTaco

    FatLadyTaco says:

    Wow! Easy to understand.

    1 year ago

  • ITEMFACTORY

    ITEMFACTORY says:

    great!!!Easy:)

    1 year ago

  • FRENESI

    FRENESI says:

    Very easy to understand, nice layout!

    1 year ago

  • ladybug9753

    ladybug9753 says:

    Wow what great ideas. Thank you for sharing with us.

    1 year ago

  • sensualsilhouettes

    sensualsilhouettes says:

    Great help. getting ready to launch my Etsy shop. Thanks sooo much.

    1 year ago

  • tootyfruitymonkeyluv

    tootyfruitymonkeyluv says:

    Thanks - great advice! I have been struggling with low amount of views and never thought about my shop title - went and changed it right away! Thanks!

    1 year ago

  • mavonproductions

    mavonproductions says:

    much appreciated, thank you!

    326 days ago

  • SunshineFootprints

    SunshineFootprints says:

    great tips... now i get it....!!!

    313 days ago

  • LovePieDesigns

    LovePieDesigns says:

    Bookmarking this..thank you!

    280 days ago

  • GemSourceCorporation

    GemSourceCorporation says:

    Awesome tips!!

    276 days ago

  • SisallyYours

    SisallyYours says:

    great great tips!!

    243 days ago

  • CottageKisses

    CottageKisses says:

    Can someone please tell me the proper way to put my www. name on a business card? Some people put their store name before the Etsy name, but it always formats back to www.etsy.com/shop/YOUR STORE NAME Thank you, in advance. Jo

    223 days ago