The following article on Google PageRank was originally written by Aprilrobin for TimothyAdamDesigns‘ blog (a great resource for Etsy sellers!).
I’ve seen the question so many times on the Etsy forums, “Why isn’t my Etsy shop showing up in Google when I search for XYZ?” While that is actually a very complex question, in a nutshell: to get seen, you need to optimize your Etsy shop for Google and increase your “PageRank”.
Google’s PageRank is the designation from 1 – 10 of an algorithm that assesses how important your website is (10 being the most important). Here’s the kicker: it’s machines making this determination. You may have heard these machines referred to as “spiders” or “robots”. I prefer to think of them as robot spiders merely because it amuses me. These robot spiders crawl the web hunting for information and bring it back to the Googleplex. This is known as indexing. If your information is good and full of Search Engine Optimization (SEO), the robot spiders will come back often and give you a higher PageRank, therefore greatly increasing your chances of top search results.
PageRank for any website can easily be viewed by installing the Google’s Toolbar. How do you get this PageRank?
If you search the web for SEO techniques you’ll find plenty of them — too many. Unfortunately, a lot of the information you’ll find is either not applicable to current versions of the algorithm, spam techniques, or not applicable to Etsy. Etsy is not the same as your regular personal website and I’m not going to suggest you obtain a personal website today either. Baby steps.
Inside Your Etsy Shop
The best thing you can do on Etsy is provide good titles and descriptions and use all of your tags. When writing your titles and descriptions, think of key terms. “Key terms” in this sense simply means that you are using descriptive language that includes words and terms buyers might use to find products like the ones in this listing.
If you were searching for items such as yours in Google, what kind of language would you use? Put yourself in the mind set of the searcher and write accordingly. Keep in mind that Google likes change. If you re-list the same items again and again, change your titles and descriptions up every once in a while. Try some slightly different verbiage and new key terms each time.
Outside of Your Etsy Shop
Link, link, link! As in, get people to link to you (inbound links/ IBL). To start, use links to your Etsy store in your signature on any blogs, forums or message boards you belong to.
One of the biggest factors in boosting your rank is inbound links from sites with a high PageRank. Not only is Google more likely to index these high ranked sites quickly and repeatedly, but you’re more likely to get click though traffic to your site and more people linking to you. Site click through rate (the people following these IBL to visit your shop/CTR), is another important factor to determining your PageRank. Inbound links from a low ranked site won’t necessarily hurt you, so don’t freak out on your friend for linking you from his low ranked site. Ignore reciprocal link services and engines that litter the web. These are spam and Google hates spam.
Relevant Links
There is some argument among web developers on the topic, but many, myself included, agree that your IBL should be “relevant” whenever possible. Relevant refers to the relevancy of your IBL to your store.
An example of relevant IBL: If your Etsy shop containing crocheted face scrubbies is linked to by a cage fighting website, Google is going to see that and be sort of “Ok, what the…?” If your Etsy shop containing crocheted face scrubbies is linked to by Martha Stewart, Google is going to see that and be all “WORD!” Your store is now associated with high-ranked information on crafts and handmade goods. You’re also bound to attract higher click through traffic. Consider how relevant IBLs are to your shop before investing time pursuing them or paying to advertise.
Hyperlinks
A hyperlink is when you use words to link to your Etsy store instead of graphics, or in addition to graphics. Remember, the robot spiders can’t see pictures, so do not rely solely on graphics when you link to your shop. Use descriptive key terms in your hyperlinks. Creating a link to your shop that says “buy handmade crocheted face scrubbies” is going to be more valuable than a link that‘s your shop’s name. “Daisydoodle’s Boutique” might be the perfect shop name for you, but how the heck is Google supposed to figure out that has anything to do with handmade crocheted face scrubbies?
Tips
1. Don’t try to trick Google.
Google’s main purpose is to weed out spam and garbage content and organize legitimate content. Google also carries a grudge. Even though we’re dealing with robot spiders here, they’re a lot smarter than you may think. Filling descriptions and links with nothing but irrelevant key words and trash can get you on the blacklist or “sandboxed”.
2. Be realistic and don’t obsess.
Get this through your head right now. Say it out loud… “I WILL NEVER RANK A 10”. Say it again and believe it. PageRank is global compared to all other websites in the world. At the time I’m writing this, Etsy’s homepage has a PageRank of 7 and Amazon ranks a 9. Those would have to be some very magical face scrubbies for your shop to have a PageRank like that!
Find other Etsy shops to look up to and compare yourself to those. Figure out what it is that they’re doing right. Your ultimate goal might be a 4. That’s completely OK and likely very appropriate. As part of my business — I run very popular statewide real estate websites — if I can rank a 5, I’m over the moon.
3. Be patient.
New shops might take a while to be indexed at all and jumping an entire number is an enormous job.
Keep up with ethical SEO: write organically, be thoughtful, network for relative IBL, DO NOT SPAM, and in time you’ll get there. The cream always rises to the top.
4. Keep your eye on PageRanks.
Download Google’s Toolbar to find out the PageRank of any site your browsing (including your own!) Learn more about this here.
167 comments
Add a commentTimothyAdamDesigns says:
Great Article!
3 years ago
MelissasMelange says:
Awesome article, thanks for sharing advice from such an important Etsy knowledge contributor!
3 years ago
AlloverArt says:
I read this on TimothyAdam's blog. It is a great read. :)
3 years ago
anemoneletterpress says:
great! thanks for posting this!
3 years ago
timesandchimes says:
Great information! Thank you! And cute items to boot!
3 years ago
kylieB says:
Fantastic Thanks!
3 years ago
uncharted says:
very helpful - thanks!
3 years ago
FrucciDesign says:
It has been a googleish day here! I'm not sure I can take more info for the day, I'll read this first thing tomorrow morning sipping my coffee...Thanx for sharing and helping understand this new (4 me) world!
3 years ago
AnthologiE says:
Thanks! Very helpful, informative and somehow you've made all that tech stuff humourous, too!
3 years ago
GoldtoneDesigns says:
Great Info, Thanks! ►♥◄
3 years ago
KnitStorm says:
cool. i just recently read the original write up. that blog is pretty darn cool overall...
3 years ago
loopsdesigns says:
Thanks for posting this. It is very helpful.
3 years ago
happyfamily says:
Tim is everywhere today!
3 years ago
Studio618 says:
Each time I read about SEO, crawlers, keywords, etc. I seem to understand more. So thanks for posting these valuable info.
3 years ago
4TheSparrowsNest says:
So helpful--thanks Etsy!!!!! You all are knocking out those new year's resolutions like crazy! ;)
3 years ago
PDXfabricdeli says:
Great info and one day I'll be just like the cream - on top. Nice item selection too!
3 years ago
jcrabbit says:
we were just talking about this today at work (page rank). It is very helpful to your site, and this is a GREAT article. Thanks for sharing!
3 years ago
FirstLove says:
Excellent info...had wondered about this myself and this article cleared up a lot!! Thank you :)
3 years ago
Christophersartglass says:
Great article, Thanks!
3 years ago
fernfiddlehead says:
I just googled MacBook covers and I was on the first page!!! Wow. I had no idea what it meant 'til now. Thanks!
3 years ago
worksandfinds says:
That's fantastic!! Thank you.
3 years ago
piddix says:
I'm a 4. I guess that's good. That was helpful. Thank you.
3 years ago
ArtWhims says:
neat, love the way you write by the way!
3 years ago
RaeGun says:
a great reminder. thanks for sharing...I'm a 4 too piddix now what to do with this info
3 years ago
hanginmoon says:
Thanks for the tip! even though i can even find my link at page 10. bru~~~~
3 years ago
GeeZees says:
great article...just repeat, i will never be a 10...lol
3 years ago
englishmuffinshop says:
thanks for the tips, I'll start doing the "inbound linking" when I comment on blogs. danke!!
3 years ago
accentyourself says:
Thank you for the information. As an Etsy novice, I'm really focusing on improving my shop this year! Thanks!
3 years ago
BluCille says:
Necessary info. Thanks.
3 years ago
zombuki says:
Great tips! Thanks so much! :3
3 years ago
christinececelia says:
lots of good info thanks!
3 years ago
marstinia says:
This is great information and so well written--it explains a lot of stuff I never understood or even knew about! Definitely going to help alot--thanks!
3 years ago
dianedesign says:
very informative
3 years ago
grassrootsartworks says:
Sooo interesting and helpful!! I googled a product from my other shop and my shop was on the first page, fourth down!!! I guess I never considered the significance of this, but now I do!!
3 years ago
faeriesfolly says:
heehee. Robot spiders. After giggling for a little too long at the image of giant robot spiders combing the interwebz for info, I did get to the part where I learn stuff. ;) Thanks for posting such helpful articles!
3 years ago
lineanongrata says:
Thanks for all the information.
3 years ago
beachhouseblues says:
Great info. Thanks!
3 years ago
vortextradingcompany says:
Helpful thanks
3 years ago
thecaliforniachi says:
Thank you. This info is very helpful.
3 years ago
HeyChica says:
Thanks for sharing the info!
3 years ago
abigailee says:
thanks for all the insight. very helpful!
3 years ago
jacarandadesigns says:
I've added google toolbar but I can't seem to find the page rank displayed. Could you offer some advice please?
3 years ago
Aprilrobin says:
Hey guy, Glad you all enjoyed it and I hope it really was halpful to you. Thank you to Etsy for including it here! If you are having touble finding PageRank diaply once you've installed the Google toolbar, click on the "Settings" link and then on "Options". When the Options window opens, click on the "More" tab. The third category down is "Even More Buttons". "PageRank and Page Info" is the first check box. Make sure that's checked =)
3 years ago
Aprilrobin says:
Wow I can't type today! please excuse my typos.
3 years ago
Thinkoutsidethebox says:
Forgive me if this info isn't 100% correct for some but it works for me. Instead of downloading the Google toolbar to check your page rank you can follow this link to check it... http://www.mypagerank.net/service_pagerankbutton_index Be sure to copy/paste your etsy shop link in the box there as opposed to just typing in your store's name..I have to delete the provided http:// and then paste my url from my shop's homepage..then the rank comes up for me..I am a 4 as well. If someone needs more info feel free to convo me!
3 years ago
baconsquarefarm says:
Great info as always from Etsy and Timothy Adams~ you all rock.
3 years ago
bylynnkrestel says:
thanks for the info!! thanks too 'thinkoutside the box' that clarified even more!!
3 years ago
anothertimeantiques says:
good basic stuff! I'm saving this. Hope to understand SEO's by the time I retire! LOL
3 years ago
pinkboxstudio says:
straightforward info...WORD!
3 years ago
LaireMarie says:
These are all so cute!!!
3 years ago
SilverPhoenixDesign says:
this article helped. Thanks:)
3 years ago
creativecomforts07 says:
I didn't know that you could do this. Thanks! I will check it out!
3 years ago
BeeGracious says:
Thanks for sharing important information for success!
3 years ago
2ndchancevintage says:
I'm lovin' this! Thanks for sharing these valuable tips!
3 years ago
nfall2rt says:
Wow great info...lots more research to do!
3 years ago
CoveredLadiesDesigns says:
Thank you for sharing this great information.
3 years ago
stonerainartistry says:
Thanks for this great article! It puts ranking into great perspective.
3 years ago
CutieDynamite says:
So much new Google info, thanks Etsy!
3 years ago
Kikitaly says:
Thank you for the info
3 years ago
heidiburton says:
Oooh, didn't know Google carries grudges! Thanks for the info, I'm off to page rank!
3 years ago
TheGoblinTrader says:
Being fairly new to Etsy, I really appreciate the articles on the inner workings and how to at Etsy. Although, I haven't downloaded the Google toolbar yet, I did hop over to Google and search a couple of key words for some of our items (i.e. pirate journal, and ying yang journal) and was pleasantly surprised to find our items on the first page. I expect being tied to the Etsy community helps in the search engines. I hadn't thought about that extra benefit. Thanks, Kate
3 years ago
carolinabean says:
Great article! I needed this information. Jennifer
3 years ago
LuLusPhotography says:
Off to the pagerank I go!
3 years ago
truLuxe says:
... "and be all WORD"... that line made my laugh. My mother would have said there was an error in the article, that sentence doesn't make sense. LOL... even our writing has evolved. Well... I've got some downloading to do!
3 years ago
charmingladies3 says:
great info
3 years ago
jemily says:
thanks - great article
3 years ago
dogties says:
Cool info
3 years ago
sherrysgarden says:
Thanks for the insight, very useful
3 years ago
alamodeplease says:
Thanks for the info!
3 years ago
JetWhitePonytail says:
Word, April. One of the most useful Etsy articles I've ready in a while :)
3 years ago
starttounlearn says:
This was an intriguing article. Way helpful. I had heard of these robots before but didn't know how the whole process worked. It is also going to be great to be able to monitor my own page. Thanks for the new info!
3 years ago
jcjewelrydesign says:
This is very helpful. Thank you so much!!!
3 years ago
WildRoseJewels says:
Great Article! I'm still pretty new, so I need all the helpful hints I can get!
3 years ago
KabiDesigns says:
Great Article Thanks ^_^
3 years ago
CityChicCountryMouse says:
Interesting! Gives me lots to think about! I learn something (usually more than one) new every day here!
3 years ago
recupefashion says:
Wow that is helping me so much and it's telling me that I have to work on my blog minking. Got ot go to work
3 years ago
rabbithorns says:
This is really helpful...except I still can't get PageRank to work. It's in the toolbar but doesn't "show" any kind of ranking. Sorry to be so lame, but what exactly is it supposed to do? Show a number automatically? Can a site have no rank? (is my site that rank LOL?)
3 years ago
tripletrouble says:
This article helps a lot!
3 years ago
piperewan says:
interesting.
3 years ago
mystudio says:
Excellent information. Thanks so much.
3 years ago
barehandedpress says:
Wow. I never even considered naming my products with Google searching in mind. Thanks for the tip!
3 years ago
MagicalMedley says:
Fantastic... will have to make it a project to learn and get some page rank and linking done today. Thanks so much for the tips.
3 years ago
mloartwear says:
Very good article!
3 years ago
RussPotak says:
Sounds like the PC TECHNO POLICE SPIDERS are everywhere. You can run, but you can't hide from them. Be careful what you say and how you say it. They're on to you before your hit "enter". I'm "Looking for Links in all the Wrong Places." Good luck everybody,,,,I know I'll need it!
3 years ago
hempandmore says:
Thanks for a great article! :-)
3 years ago
OutOfSomething says:
Wow! This is great information! I am not very intelligent in the technology arena, so this is a great help! I've been working hard to get people to see my stuff and still haven't sold anything...I'll keep trying and using your tips! :) Thanks again!
3 years ago
crochetgal says:
Awesome collection of information! I'm not to technologically savvy but you tell it in English. Thanks very much!
3 years ago
TheBeehive says:
Fantastic info, thanks!
3 years ago
Petables says:
Wow this was great!
3 years ago
jodifrench says:
Thank you!!!!
3 years ago
Glitzer says:
love the tips!
3 years ago
msduds says:
Thank you ~ great advice!
3 years ago
stilettogirl says:
Does anyone know why, if you search very specifically, like the exact title of your item, similar etsy shops come up, but not yours (like at all) even on the last page or the irrelevant extras? I feel like I started a college degree all over again. There is so much to learn! LOL.
3 years ago
Gypsymoondesigns says:
I did somethings and raised my page up a rank! Thanks!
3 years ago
SakuraSoapworks says:
I am a beginner and this info is golden
3 years ago
kittybblove says:
Thanks for doing an article about this!
3 years ago
odiliafu says:
Thanks for the very useful article!!
3 years ago
bellasparty says:
Great info. Thanks!
3 years ago
FoxyGknits says:
Great info! Thanks for sharing.
3 years ago
BGBJewelry says:
great info- and love the etys pics! I never could figure out if you need to be closer to 1 or 10- now I know- thanks again trisha
3 years ago
zMacPhotography says:
Thanks so much for the tips! :) Very much appreciated.
3 years ago
Depictions says:
Sorry, but I'm going to stick my neck out here. I probably won't win any friends or sales for saying this : some of the information in this article is confusing/mis-leading, for want of a better word. It also serves to perpetuate the myth that high toolbar PageRank = high ranking in search engine results pages. Your search engine ranking is NOT the same as your Google tool bar PageRank. Toolbar PageRank is updated only three of four times a year and is, as Google state: "one of over 200 signals that can affect how your site is crawled, indexed and ranked" Source:http://sites.google.com/site/webmasterhelpforum/en/faq--crawling--indexing---ranking I would recommend reading Google's own webmaster guidelines and FAQ: crawling, indexing and ranking, for a more accurate overview. One area, I would really pay attention to is their policy on link schemes which can be found here: http://www.google.com/support/webmasters/bin/answer.py?answer=66356 I hope the editors will be able to include the links to the official Google pages, which I think readers may find useful.
3 years ago
Depictions says:
http://sites.google.com/site/webmasterhelpforum/en/faq--crawling--indexing---ranking
3 years ago
thevintagesupplyco says:
Great article! I looked myself up under vintage supply and I was #2 on google!! I guess I've been doing something right!
3 years ago
StitchesOfThePast says:
Thanks for the information.
3 years ago
DragonfliesStudio says:
Thanks Aprilrobin for a great article and also to Depictions for clarification! My head is spinning.
3 years ago
DragonfliesStudio says:
Thanks Aprilrobin for a great article and also to Depictions for clarification! My head is spinning.
3 years ago
Happy2you says:
I've been very curious about this stuff lately, as I am just beginning. Thank you for the easily digestible article.
3 years ago
michellecanuelle says:
Great information! Thank you for sharing!!!
3 years ago
ClineffsConfections says:
Great article! Thanks for the info!
3 years ago
catsongstitchery says:
I had no idea about page rank and all that. Excellent article!
3 years ago
thepurselady1 says:
A lot of food for thought!! Thanks for all the info!
3 years ago
mayzbeadz says:
very well put
3 years ago
beccamari says:
Thanks much!
3 years ago
anothertimeantiques says:
excellent! Question - can you get page ranks without the google toolbar?
3 years ago
vintageapparel says:
Off to get more information. Thanks for a great article.
3 years ago
lynsi says:
Thanks ! I think this article offered some really great incite!
3 years ago
TheSewingDen says:
Very! Very! informative. I am so glad I took time to read. Thank you
3 years ago
Antillia says:
Very enlightening, thank you!
2 years ago
RSSDesignsInFiber says:
I'm going to be realistic - for my small Etsy shop, I am not interested in taking the time to check my Google Page Rank, but the information on how to do links so that Google picks up on them better is very valuable. My shop name describes what I make on purpose - I crochet and knit and may eventually get some needlepoint up in my shop to sell, so I couldn't put either crochet or knitting in my username like some do. Overall, this article is pretty helpfull for finding out how to get into Google Search results.
2 years ago
daisytrails says:
This is So awesome! And written in terms i can understand!
2 years ago
TheNightjar says:
wow, i have a lot of work to do! whew! thanks for the info
2 years ago
wooden45 says:
Thank you for making this a little easier to understand!
2 years ago
dreamspiralart says:
Thanks for breaking it down into lay-man's (or woman's) terms. Usually this website stat stuff makes my eyes go crossed. I could actually follow this article and will apply the info in two shakes of a stick!
2 years ago
dsenyo says:
Very informative. Thanks for sharing this post. http://dsenyo.etsy.com
2 years ago
aquablueseaglass says:
Amazing report. Thanks.
2 years ago
lillith says:
great info and clarification as well!
2 years ago
LABELit says:
very helpful. will definitely use these tips!
2 years ago
pearlsvintage says:
Great article... Thanks for spelling it out!
2 years ago
Jelart says:
Great Ideas, thanks!
2 years ago
FashionTouch says:
Very easy to understand and helpful!!!!! Thank you very much!!! FashionTouch Unique and Affordable accessories at http://fashiontouch.etsy.com Useful Tips, Showcases, Reviews and many more at http://fashiontouchme.blogspot.com
2 years ago
VintiqueLa says:
cute billfold. nice selection
2 years ago
RockRibbons says:
Thanks for breaking it down, so helpful! Trying to get your head around 'Google' is like trying to speak another language!
2 years ago
magsb80 says:
Thanks for clarifying this topic. My husband has tried to explain a little of it to me and I've just looked at him blankly each time. I like totally get it now ;)
2 years ago
GlitterbirdGlamour says:
Great information, we are beginners and need all the help we can get.
2 years ago
halfpintsalvage says:
I actually feel like I can now grasp some of the google tech speak...good tip about including your website link in signatures and forums.
2 years ago
AnnTig says:
Great info, Thanks!
2 years ago
corsecrafts says:
it look like I will have to emprove to be on google great info thanks
2 years ago
CasaDiAries says:
Very useful tips here. Thanks a million!
2 years ago
NaiyaArtBoutique says:
thanks Tim.. i have read ur articles numerous times and they are all useful..
2 years ago
woolies says:
Wouldn't it be considered SPAM to leave your etsy link on a comment on a blog? I'd love to know.
2 years ago
HelloShoes says:
I love this read. So very helpful:)
2 years ago
yoshibearstudio says:
I'm loving the content of this article - thanks for the personal touches. If you love detail-oriented and sparkly girly jewelry, check out my site : ) www.yoshibearstudio.etsy.com
1 year ago
Lollyflower says:
wow... such great info, Thanks so much...Happy linking to all :)
1 year ago
expressionsofyoukc says:
Great information. Spending tonight trying to learn as much as I can as I continue to fill my shop! www.expressionsofyoukc.etsy.com
1 year ago
magnumrx says:
appreciate the info thanks!
1 year ago
BeadtifulDesigns says:
Thanks I feel better now I think:)
1 year ago
UnusuallyYours says:
Thanks!! Gret info!!
1 year ago
GoodOldDaysTreasures says:
Great info. I've still got a lot to learn!
1 year ago
JohnHarmonGallery says:
Great read! thanks
1 year ago
SaucyDolls says:
Thanks - I was wigging, but you calmed me down
1 year ago
ManoBello says:
Downloaded google toolbar...time saver...I was using the page ranker and had to keep plugging in the bot code each time! Now, HOW do you use this feature? LOL <3
1 year ago
TheCakeStandBoutique says:
so helpful thank you!
1 year ago
TagAlongAdventure says:
A very entertaining and informative read! Thanks for sharing!
1 year ago
londonpearl says:
Thanks so much for this info, invaluable for an esty newbie like myself!
1 year ago
nealowes says:
Very helpful.
1 year ago
nealowes says:
Tell me what you think about my shop! www.nealowes.etsy.com
1 year ago
NoteletsByDesign says:
Thank you very much, the article was very insightful.
1 year ago
PearlAmourJewels says:
Just starting out and this article is a great guide. Thanks!
1 year ago
CallinaDesigns says:
Very useful article. Thank you.
354 days ago
divinastylez says:
Thanks for the advise. I am new to etsy and Im trying to get as much information as possible on how to make my business successful. I cant still post my policies on the page, can someone please help me. thank you
353 days ago
HaveAHeartCrafts says:
great information... Thanks. Keep up the good work!
353 days ago
americanartsgallery says:
Great...thanks
351 days ago
StevesStoreofStuff says:
Great info...Thanks
326 days ago
sarantos says:
It would be helpful if etsy would follow their own advice and allow us to have clickable links to our websites on our profile pages. This would give a mutual boost to etsy's and our page rank. Why they do not take advantage of this is a mystery.
229 days ago
madefromtheocean says:
i would like to know more about google search when you search for an item and its either not there or the old images.
224 days ago
Smockedresses says:
good info... ♥
124 days ago