Tech Update: Google Product Search Syndication

UPDATE 12/1/09: The initial rollout of Google Product Search Syndication to Etsy sellers with active individual Google Merchant Center accounts has been completed. A gradual rollout of this feature to the remainder of the Etsy seller community will now begin. Questions and comments welcome in this discussion thread.

Sellers,

We’re excited to announce that Etsy is partnering with Google as a participant in the Google Product Search Marketplace Partner Program.

Etsy’s Google Product Search Syndication feature will allow Etsy sellers to have their items automatically submitted frequently and with all relevant attributes to Google Product Search. You can find Google Product Search via the “Shopping” link at the top of most Google search pages.

As a Google Product Search Marketplace Partner, participating Etsy sellers’ items will appear in Google Product Search with the associated Etsy shop name and shop feedback visible and searchable.

This feature is being rolled out gradually to the Etsy seller community. Beta testing has been underway and we are now gradually activating this feature for Etsy sellers who currently use their shop feed to submit items to Google Product Search. No action is required from sellers. A gradual rollout to the remainder of the Etsy seller community will follow.

Participating sellers will see a link called Syndication under the Promote section inside Your Etsy when signed in. This Syndication page lists the partner websites Etsy is working with to help you maximize your shop’s exposure. More partner websites will be added in the future.

Google Product Search Syndication will be enabled by default for participating sellers. Sellers can opt out of this service at any time.

We’d like to thank all the beta testers for their ongoing valuable feedback.

UPDATE 12/1/09: The initial rollout of Google Product Search Syndication to Etsy sellers with active individual Google Merchant Center accounts has been completed. A gradual rollout of this feature to the remainder of the Etsy seller community will now begin. Questions and comments welcome in this discussion thread. Etsy member GoTo also posted a great roundup on her blog with answers to questions that come up in this discussion thread.

Please visit Etsy’s Help site to learn more details about using Google Product Search Syndication.

Other Tips for Your Etsy Shop in the Seller Handbook