Spring and summer craft shows are almost here! I’ve probably attended over 50 craft shows in my time, and I’m always inspecting the creative display work I find at these fairs. I also love to browse Flickr, to see how Etsy sellers rock it in real life (my favorite is the Show Me Your Booths Flickr group). I thought I’d share some of the top tips I’ve learned from my experiences selling in person and from the indie craft show gurus out there. Let’s start with a crowd-stopping display from…
Don’t go overboard — keep it simple. Have a peek at Shauna and Stephen of Something’s Hiding in Here‘s display above, not a shade of turquoise out of place. These two are pros! There’s something inviting about the neat orderliness of their booth. Try not to overwhelm your craft show shoppers with too many tchotchkes (or too much work!). A few vintage pieces to add for je ne sais quoi is all you need.
Think of your booth as a pop-up flagship store. My biggest mistake was prioritizing a display that was easy — easy to set up, easy to carry, etc. Craft shows are hard, but they only last a day or two, so put in the extra work and you’ll make up for it in impact.
Make sure you are varying heights with your display. This will allow your booth to be seen from farther away, and will let more than one or two browsers come by and shop at the same time.
Plan it out beforehand. Pop your tent up in your backyard, pull out folding tables and set up your entire display. What can you take further? What should you take away? Will your booth stand out next to Your Secret Admiral‘s or Rebound Designs’, shown above?
Get rid of the table. I know that’s not always a practical solution — but brainstorming ways you can set up your booth can help you in the long run (even if you do end up with a tabletop display). (Please note that nice big “We Take Credit Cards” sign in Zooguu’s booth!)
Lastly, don’t take your booth too seriously. Adding a quirky touch can help strike up conversations with a passersby.
The very most important part of any booth, however, is a big smile! So remember to have fun.