This holiday season there were quite a few Etsy presents under the tree.
The stats:
- $25.6 million of goods were sold by our community in December; roughly 17% higher than November’s $22 million.
- That represents 1,449,171 items sold for the month, 12% higher than November’s 1,297,964.
- 1,815,177 new items were listed in the month, 6% lower than November’s 1,931,988.
- 307,671 new members joined the Etsy community in the month, up 61,441, or 25% from November.
- 671,752,056 page views were recorded on the site this month.
The $25.6 million of goods sold by the community represents a 98% increase from from 2008′s total. At the same time, items sold were up 78%, which means the average price per item sold was up. We translate that to mean that sellers are doing a better job of pricing their items, thus increasing their income.
Some of our members have been reaching out to me with specific requests for stats. Each Etsy shop is as unique in its data needs as it is in its product lines, so figuring out what stats to distribute is challenging — and that’s if we even have the information available. We are working on selecting a few metrics we think will be useful to the seller community, but we need your help. I will read the comments left on this post to see if a popular request sticks out. Hopefully, we can add the data to future Weather Reports.
Curious about how other months compare? Check out our past Weather Reports for more statistics.
129 comments
Sign in to add your owntimesandchimes says:
Thanks for the info! I have no stats request at this time. Big help, hu!
2 years ago
callmemimi says:
Three cheers for Etsy !!!
2 years ago
pancakeandlulu says:
Wow--great stats! Yay us!
2 years ago
grayday says:
Fantastic! thanks for all your hard work etsy admins! And after reading all the new plans for etsy for 2010, I can't wait! December '10 will be off the charts!!!
2 years ago
JewelryByVeraVague says:
yaaaaay for Etsy!
2 years ago
CocoaBeans says:
yes, yay for etsy!!
2 years ago
ArtMind says:
Super! Big thumbs up Etsy community! If possible, I think it would be interesting how much we sell in each section. Of course we can tally it ourselves but if it could be automised, that would be great. Further, I'd like to know the percentage of first time buyers and return customers. I am not demanding, it's because you asked! :)
2 years ago
DalkullanJewelry says:
Thanks for the stats! Go Etsy!
2 years ago
JujaCrafts says:
good numbers! Sounds we're doing great! :)
2 years ago
ThePaperTray says:
3 Cheers for Etsy!!!
2 years ago
poppyswickedgarden says:
WoW That is great news! I have barely even noticed any slowing down in sales so far this month as well. Perhaps there will be nothing but blue skies from now on:)
2 years ago
happywhosits says:
Yay! Way to go Etsy! As for stats, can we get the mean price of items listed and sold in the month (as opposed to the average, which we can calculate)? Also, the average time an item was listed on Etsy before it sold? Is there any way to know how many buyers signed up the day they made their purchase? And lastly, number of multiple item sales, meaning the buyer purchased more than one item at a time from the same shop? Eileen...
2 years ago
ManateeDreamsInc says:
I've was pleased with December sales and January sales are up as well. Thank you Etsy and Etsy buyers!
2 years ago
sharonclancydesigns says:
Amazing! Thanks for the stats.
2 years ago
aptrick says:
very nice to know
2 years ago
SouthPawBeads says:
i would love to know the stats of new buyer account, and the stats of new seller account. it would be nice to see them separated. I would love the to know that states for specific categories too for example, supplies, jewelry, fabrics, vintage, etc. thanks for doing such a great job etsy! 2009 was great! -Katy at southpawbeads.etsy.com and southpawstudios.etsy.com
2 years ago
1canoe2 says:
That is so awesome! I'd love to see a stat for items purchased out of someone' favorites list. Meaning: I want to know if any single item that is purchased is an impulse buy, or if it's been in someone's favorites. Don't know if that's possible, but it would be great!
2 years ago
MagicMarkingsArt says:
I would be curious to know what section sells the most during a particular month. For example - Holidays (Christmas) - Dec., Paper Goods - Jan., Jewelry - Feb. etc. Thanks for helping us grow and sell!
2 years ago
allisonmooney says:
It would be interesting to see stats such as sales to unique customer vs. repeat buyers or buyers from home country vs. foreign...
2 years ago
UnkamenSupplies says:
I agree with SouthPawBeads and would like to see the stats broken down into categories. Etsy rocks!
2 years ago
lifeofcolors says:
Congrats Etsy. Both you and us sellers must be doing some things right to be increasing profit in this economy!
2 years ago
OpendoorHandmade says:
this is GREAT information! is it any wonder why etsy is such a creative place! I just LOVE it here!
2 years ago
FeltvsCrochet says:
Same as ArtMind - it would be interesting how much we sell in each each section.
2 years ago
dragonhouseofyuen says:
thank you for the hard work etsy admin! I like 1canoe2's idea about purchases from buyer's favourites and perhaps even if the favs are hidden (is that possible), just means the purchase was a deliberate one and perhaps even possibly linked to incentives that the seller was running at the time. thank you
2 years ago
greencouchdesign says:
I agree with UnkamenSupplies I would like to see stats for the different categories as well as seeing which category does well in a particular month. You guys are doing a great job and thanks for all the support you give to this community!
2 years ago
breadandroses2 says:
I agree with many comments above and am truly interested in stats by category: clothing, art, jewelry, etc. I saw a huge uptick in purchases from newly registered buyers that makes sense per stats sited. Thanks for numbers, Etsy!
2 years ago
JaniceCordeiro says:
I think those statistics come under totally amazing. Well done to the community!
2 years ago
CricketsCreations says:
Thank you so much, this is fascinating! I'm endlessly intriqued by stats, so of course I'm wondering... a)what percentage of revenue/sales were handmade/supplies/vintage b) how much of the revenue came from new buyers c) what percentage of items were higher priced than $17 (the average) and what percentage were lower priced than $17 d) et cetera...bring it ON! ;) Thanks much and Happy New Year, Celeste (Crickets)
2 years ago
VeraVague says:
category stats, ditto.
2 years ago
oldworldprimitives says:
Another encouraging stats post - hooray for continued growth! I would be interested to see month to month trends for the percentage of items sold in each category, and percentages of sales to new buyers vs. returning buyers.
2 years ago
AnniesWearableArt says:
thank you thank you thank you!! and congrats congrats congrats!!!! oooh Celeste, I'd love to know all of your above too...great questions!
2 years ago
theeye says:
what percentage of new members are sellers does the amount of revenue include showcases sold
2 years ago
birdie1 says:
Excellent! And ditto the trends request per oldworldprimitives above.
2 years ago
rakshniyavintage says:
that's fantastic - I hope next month's stats will be even better :) It's weird there were less listings thought isn't it?
2 years ago
2ndcoming says:
"The $25.6 million of goods sold by the community represents a 98% increase from from 2008's total."
2 years ago
2ndcoming says:
"The $25.6 million of goods sold by the community represents a 98% increase from from 2008's total." Holy Moly!
2 years ago
junipurr says:
Those are some awesome figures! Everywhere I go, I seem to hear Etsy being mentioned. A lot of my sales were to brand-spanking-new members, so I agree with those who think it would be nice to have a comparison between new & returning buyers. It's not a stat (everybody else has amazing ideas!), but I'd love to be able to see item views and hearts right on my 'Currently for Sale' page, so I can see what people are most interested in and promote accordingly. Category stats would be a great way to see what's getting the most attention site-wide, but something more seller-specific could be immediately useful.
2 years ago
ChudCity says:
WOOT WOOT for Etsy! It makes me so happy to hear that such a wonderful site as this is doing so well! I can't wait for the day we are outselling all kinds of corporations! :D
2 years ago
jewelrybyjackie says:
Awesome!! Keep it up everyone!
2 years ago
sewlola says:
Thanks for the info! It would be nice to know the stats by category: handmade, vintage, supplies.
2 years ago
nowonder says:
From new members that register to Etsy, how many return?
2 years ago
simplyworn says:
Wonderful news...good to hear positive reinforcement instead of doom and gloom(news channel)
2 years ago
Polameva says:
Great encouragement to all of us newbies. Thank you!
2 years ago
lovelygifts says:
Great!
2 years ago
ojami says:
Dittoing several others on the request for category stats. Glad to see the good news that Etsy's still growing like crazy! ;)
2 years ago
SandBagsDesigns says:
Interesting finds & stats. I had 2 sales this past week that were 1st time etsy buyers; they found & chose my product... very exciting!
2 years ago
econica says:
Fantastic! :)
2 years ago
2treasurehunt says:
Stupendous, Thanks, for the information.
2 years ago
SimpleJoysPaperie says:
Thanks for the stats update! Could we see most popular search terms? most popular categories searched? sales trends as oldworldprimitives stated? Thank you for continuing to make improvements! :)
2 years ago
worksofwhimsy says:
I would like to see the stats broken down by Handmade, Vintage and Supplies. Always fascinating. Thanks.
2 years ago
BlackStar says:
thanks for the stats!
2 years ago
pamwares says:
thanks for the update. In my retail world - day job we like to look at results over the previous year. So you have those numbers? What is the increase (hopefully) TY vs, LY for November and December?
2 years ago
reinaldovalentin says:
I think breaking downing stats into categories is a great idea.
2 years ago
julieboyles says:
Thank you for the stats! It was an amazing year!
2 years ago
Iammie says:
Thanks for the info.
2 years ago
tracyhibsman says:
I'd like the stats in categories too. I'd also like a report on the top search terms from the month.
2 years ago
aliloveyduvie says:
EXCELLENT ETSYIANS!!! As for stats I want to summarie the best I read from the other comments: : New Buyers vs. Members purchase % : Sales in specific Categories : Favorite Item vs. Random Impluse buy % : Most Popular Search Terms / Catagories Browsed YAY! Thanks etsy for constantly making this a better place to shop!
2 years ago
TheCottageCheese says:
Yay, that's fantastic! A number of my buyers were 1st time Etsy users, and I'm always so happy to see newbies!
2 years ago
steinschmuckdesign says:
Oh, WOW, That is fantastic, Thanks for letting us know!!!
2 years ago
MidwestAlchemy says:
Congrats Etsy...here's looking to a prosperous 2010!
2 years ago
brianarose says:
wow, that's such great news! December was definitely a good month!
2 years ago
jacarandadesigns says:
WOW! That's quite the stats!
2 years ago
mjboutique says:
I'd like it if the stats were by category, like how many jewelry, clothing, supplies, etc. That would be the most helpful.
2 years ago
peterplustom says:
Congratulations everyone! Good luck in 2010!
2 years ago
bysweetmom says:
thanks for sharing
2 years ago
RubyBeets says:
A Rising Tide Lifts all Boats! Super Numbers!
2 years ago
EJPcreations says:
Way to go Etsy!!! Woot!!!
2 years ago
recycledwares says:
is there a way to tell what categories the items sold from? maybe a break down of handmade, supplies and vintage would helpful. as a vintage seller, i am interested in knowing the percentage of vintage, vs. handmade or supplies. i understand that Etsy is geared toward handmade, so i suspect handmade items will be highest amount of sales, but i'm still curious.
2 years ago
EmmieBean says:
woo woo! Go us!
2 years ago
Sigmosaics says:
interesting read on these stats!! success to all for 2010!
2 years ago
afiori says:
That's very good! Why doesn't Etsy celebrate by giving its sellers a REALLY good deal, like no % charge of sold items or free listings for a while? Even though it's cheap to add listings and sell on Etsy, it does add up, at least for those of us who do it full-time! As we all know, you don't get seen unless you update your shop A LOT. I love you Etsy, please love me back <3 maria-thérèse blog.afiori.com http://afiori.etsy.com
2 years ago
CarefullyCurated says:
Thank you so much for running these stories! As a new seller I especially appreciate them. :-)
2 years ago
thefrayedribbon says:
Amazing stats, thanks for reporting them. Congrats to the entire Etsy community, hard-working employees and sellers!! I'm glad to be a part of it, and hope I can contribute to the sales numbers very soon, lol... :)
2 years ago
PipocaHandmade says:
Thanks for these stats...always interesting to know where the numbers are at!
2 years ago
silkstory says:
It was really interesting statistics! I hope this year will be even better!! for Etsy and Etsians!! With love www.silkstory.etsy.com
2 years ago
unflappableproducts says:
wonderful-would love to see some graphs-maybe bar graphs showing sales beloew say $5.00 and on up. Also a line graph for annual sales by month. Hey-- what the heck maybe throw in a pie graph too-seriously I love graphs-they tell a whole story-but that is fantastic news! Go Etsy!
2 years ago
rockinstonesjewelry says:
Etsy Rocks! I know I'm in the right place!
2 years ago
XOXOBridalBoutique says:
Those are amazing stats. I would love to see stats for things in the wedding category.
2 years ago
NoisyButterfly says:
WOW!!!That is fantastic.
2 years ago
StudioCybele says:
very nice to know
2 years ago
ArtisticIntentions says:
Awesome numbers! Beautiful items - love the curvy mug!!
2 years ago
MillsDesignCo says:
Great job Etsy! I was one of the 61,441 that joined in December, so hopefully I can contribute to sales for 2010!
2 years ago
craftpile says:
yay etsy!
2 years ago
OhFaro says:
This increase, month to month, is very good news.
2 years ago
MinceCo says:
i like the cold hard facts, thanks!
2 years ago
SlimHands says:
Beautiful picks!
2 years ago
Quiltngbug says:
In my retail job, sales are broken down by store total, departments' totals, and catagory totals in the departments. Basically you can see trends that way and prepare for them. Can we get those stats ? And it would be interesting to see what people are doing searches on to see if there are new areas for crafting.
2 years ago
CuriousSparrow says:
Thanks for provide the great stats! Frequantly search words / terms / categories with month trend would be great! Love etsy!
2 years ago
shesbattydesigns says:
Awesome!!! GO ETSY!!! :)
2 years ago
tanyaw85 says:
I'd be interested to know the average price of items sold (For instance, the average price for all items sold in December could be $36.75 as an example...)
2 years ago
odiliafu says:
Thanks for the Dec. results!! It's really good news. For stats, I would like to get more info on: 1) the Median Sale Price (not average or mean) for each category in each month.(eg. Supplies, Art, Jewelry, Beauty products, Fabric/Clothing, Vintage) 2) the performance of each category in terms of sales revenue($ amount) in each month. Thanks!! Odilia
2 years ago
artasana says:
Wow! what an exciting time to be coming into this community! I feel honored and humbled to be surrounded by so many incredible artists and crafters!
2 years ago
felicitycrew says:
307,671 new members - that's an impressive number! Congrats, Etsy!
2 years ago
BossysFeltworks says:
And just a couple years ago, one of our needle-felted chickens got the honor of being the 2-millionth sale. It felt like such a big thing! (I still wear my celebratory etsy tshirt). It's small potatoes now... Couldn't happen to a nicer batch of folks, this etsy thing! Thanks for all you do!
2 years ago
TanyaMac says:
Ah wow - great news etsy peeps! ;D
2 years ago
ArzuMusa says:
That is fantastic. Thanks for letting us know!!! Congratulations everyone! Good luck in 2010!
2 years ago
bertiescloset says:
@bossysfeltworks i just thought of a chicken hatching 2 million eggs. poor chickie
2 years ago
corelladesign says:
Category stats - Yes! Great News!
2 years ago
SepiaSmiles says:
exiting stats!
2 years ago
JoannasPhotography says:
These numbers look good!
2 years ago
MockaMooseMarket says:
I am totally blown away with these stats! I knew Etsy was big, but I didn't realize how BIG! I'm so thankful to be part of it! Thanks for this info.
2 years ago
Pantora says:
Hello, I will be donating 7% of all sales to help aid Haiti in its time of need. View my shop at www.pantora.etsy.com if you'd like to make an additonal donation please feel free to convo me SINCERLY AND OH SO FASHIONABLY ANDREA
2 years ago
Pantora says:
Hello, I will be donating 7% of all sales to help aid Haiti in its time of need. View my shop at www.pantora.etsy.com if you'd like to make an additonal donation please feel free to convo me SINCERLY AND OH SO FASHIONABLY ANDREA
2 years ago
tinybirdarts says:
I'd like to see how many purchases were made by first-time buyers, and did they buy an item that was in their favorites.
2 years ago
meteor says:
Thank you...good information
2 years ago
wrightmade says:
The stats are most illuminating. Information that I would like to see would be: 1. What "keywords" were buyers using to search for my products, page, etc.?? 2. Which sites were they on before coming to my shop?? Thanks,wrightmade
2 years ago
wrightmade says:
Stats are very illuminating. Thank you. Two things I would like information on: 1. What "keywords" were potential buyers using to search which led them to my shop, products?? 2. What sites were they on prior to coming to my site?? Thanks
2 years ago
scentbythesea says:
Median sale price and average sale price Breakdown of the above by category 10 most commonly searched terms in each category Percentage of sales that occur weekdays vs. weekend in the U.S., UK and other regions Most common sites that referred someone to Etsy, when that person actually purchased (as opposed to referred someone who just looked)
2 years ago
LavenderField says:
Millions!!! wow!! I'm impressed! We rock! I'd like to see the following (which was already mentioned above by some other Estians): -Stats broken down into categories -Month to month trends for the percentage of items sold in each category -what percentage of new members are sellers Thanks for your great work!
2 years ago
wizeowlhandprints says:
Stats are the key in internet selling. I'd like to know the percentage of sales in each category & how many views. And info that is geared for the seller specific in your category would really help like which items are hearts & what key words they used to find you. Thanks for the article!
2 years ago
naoiyao says:
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2 years ago
TEJIDOS says:
Would it be possible for Esty to compile a list of items most searched for by Etsy members and non Etsy people. It'd be interesting to see and compare what the art and craft community looks for, and what the general public looks for...also it's a great way to target more of our items to the general public. At least I think so.
2 years ago
TEJIDOS says:
Would it be possible for Esty to compile a list of items most searched for and bought by Etsy members and non Etsy people. It'd be interesting to see and compare what the art and craft community looks for, and what the general public looks for...also it's a great way to target more of our items to the general public. At least I think so.
2 years ago
VintageFrocksOfFancy says:
Once an item has sold, we would be interested in seeing how many views it had. This would be helpful when deciding how to price certain items. When researching similar items that have already sold, it's impossible to know if it was around for a while before it sold. This would help us in our endeavor to price fairly. Kind regards, VintageFrocksOfFancy
2 years ago
hodgepodgefarm says:
yes, i have always wanted to know which categories sell most, and which are top search terms also. essentially, what are buyers looking for, and what do they buy? this type of stat could also give us trend/forecasting information, like if a new color/style/category starts being searched for more frequently...
2 years ago
GloriousGirlJewelry says:
YIPEE!!!....and who knew given the economy's current situation?! I agree with CRICKETSCREATIONS ( her comment up near the top). MORE than 1/2 of my sales in Nov/Dec. were first time buyers, signed up to purchase from my humble shop...and you bet I thanked them for it!!! I also gave links to the Treasury and the Gift Guides where they could view wonderful art & photos of, but might not have thought to "search" for said items.
2 years ago
cutnpast says:
Thanks for that jam packed wonderful, scruptious bit of STATS!! Seriously.. it was an eye opener
2 years ago
worksandfinds says:
Thank you for the stats. Etsy rocks!
2 years ago
paroliro says:
I'm constantly talking up ETSY and am using December sales figure to convince them to (finally) have a look at us all! Would be curious to know $ breakdown for sales in US and in international markets (or in my dream world...., by continent; and numbers for the buyers' locale, by continent). Thank you for listening and for providing all the information that you do!
2 years ago
jbguess says:
Great info! Thanks for sharing. Please add my name to those who would love specific stats per category.
2 years ago
Furiousdreams says:
Good work~ I had my best month yet in January....traditionally a slow retail time. Etsy's doing something right. Thanks for all of your continuing efforts to promote the site!
2 years ago
LaPrincesseJewelry says:
I love Etsy!!
2 years ago
BessetteArt says:
Awesome Job Guys! I'm impressed and happy to be here.
2 years ago
StelmaDesigns says:
I'm so glad the stats show better seller pricing! Thanks for the valuable information.
2 years ago
theenchantedcupboard says:
I would love to see what is the break down of % of sales for the different categories!
2 years ago
licgifts says:
Thanks for your report! LICgifts@Etsy grew 43.78% from Dec 2008 Sold 34 items (10.52%) lower than Dec 2008 We try to grow same as Etsy do next month!!
2 years ago
AnnesPhotoTreasures says:
I would love to see top search words statistics and sales by category.
1 year ago
littlerainbowfrogs says:
wow.
1 year ago
weethreads says:
Hi - I know yours is an older post, but wanted to request anyway - is there anywhere we can view what price SOLD items went for? This would be extremely helpful in pricing items for my shop, if I knew how much certain things sold for in the past. For example, in viewing a seller's SOLD items, can you keep the price visible? Ebay does this and a user can see this information for the past 2 weeks of sales. Thanks! - teresa
1 year ago