Overall we are very pleased with the results of the past year. Sales by our community grew 101% over last year. As we expected, sales in January were down when compared to this December’s holiday shopping season. Listings were up due to sellers taking the time to re-stock their shops after the holidays.
The stats:
- 20.1 million dollars of goods were sold by our community in January; roughly 21% lower than December’s $25.6 million.
- That represents 1,194,132 items sold for the month, 17.6% lower than December’s 1,449,171.
- 1,958,906 new items were listed in the month, 8% higher than December’s 1,815,177.
- 242,028 new members joined the Etsy community in the month, 21% (or 65,643) less than December’s new members.
- 724,698,516 page views were recorded on the site this month.
The 20.1 million dollars of goods sold by the community in January 2010 represents a 101% increase from January 2009′s total. At the same time, items sold were up 75%. We interpret that to mean that sellers are either more successful in selling more expensive items than last year or they are successfully raising the prices of their same items, thus increasing their income.
You might also be interested in seeing some of the international statistics Etsy Admin Liz, a.k.a. muka, shares in this post.
Congrats and thanks to all the members of the community.
Curious about how other months compare? Check out our past Weather Reports for more statistics.
189 comments
Sign in to add your ownpolkadotmagpie says:
Thanks for the report...I love the globe ring. February in my shop is kickin' butt.
2 years ago
aBreathofFrenchair says:
Interesting. Thanks for posting!
2 years ago
babinka1981 says:
Great news! thanks!
2 years ago
adrienneaudrey says:
WOW those are some BIG numbers!!
2 years ago
MarKhed says:
I actually sold more in January than in December, bizarre, no? Anyway, I also wanted to say that I totally love Carmen the snow ball!
2 years ago
CocoaBeans says:
very good news, i love all of the blues looks really wintry:)
2 years ago
sweetcarolinadesign says:
Great info! Would love the know existing seller's sales from January of last year compared to this year, excluding new sellers. Kind of a recession barometer.
2 years ago
abacusbeadcreations says:
That wonderful photo by YannPendaries is a favorite of mine!
2 years ago
movchanart says:
Congratulations!
2 years ago
Waterrose says:
What helpful information...and that picture up top is perfect for the weather you are feeling in the NE...and I love Yann's work@
2 years ago
AnniesWearableArt says:
Wonderful news!
2 years ago
Ebruk says:
I hope we will sell better in February.
2 years ago
QuiltFinger says:
Awesome! I've been waiting for the weather report! January was a great month for me, filled my shop with a lot of new products and had great numbers. This month, not so much, but that's okay January was great.
2 years ago
callmemimi says:
Thanks for the info ! Wow that photo is spectacular !!!!
2 years ago
humblebea says:
Go Etsy, go! I love Yann's picture~ it's perfect for January!
2 years ago
DalkullanJewelry says:
MarKhed, I also sold more in Jan. than Dec. Wishing everyone many sales in Feb!
2 years ago
wasijiru says:
Yes, thanks for the report!
2 years ago
valentinefiberarts says:
Thanks for the information, Yann's picture is so timely, beautifully done.
2 years ago
slinkymalinkicat says:
Thank you!
2 years ago
genisepark says:
Thanks for the stats. I hope that it is better in February.
2 years ago
mazedasastoat says:
It's staggering to know how successful Etsy is managing to remain despite the current economic downturn. I wonder how many other businesses can say the same! I sold almost the same amount, in both dollars & number of items, in December & January... but so far February has been very slow. There doesn't seem to any rhyme or reason to it that I can figure out, so I just take it as it comes! But after 3 busy months it's nice to get the chance to increase my shop stock a bit & have the time to do non-Etsy orders in a reasonable timescale!
2 years ago
accentonvintage says:
Thanks for the info! i was pleased with my sales!
2 years ago
nocarnations says:
Maybe because I did take the time to upload lots of new item, i don't know, but my sales were way up for January. My best month yet! Love the Photo!
2 years ago
baconsquarefarm says:
Thank you for the stats each month, interesting as always. Great picture with the snow perfect this time of year, talented artist too. Yea Etsy I'd be lost with out ya.
2 years ago
SimpleJoysPaperie says:
Thanks for another encouraging forecast. Wonderful picks in the realted items section, and of course Yann's photo at the top is outstanding! :)
2 years ago
SimpleJoysPaperie says:
Oops! I wish we had spell check here. Realted should be related.
2 years ago
ClementinesJewelry says:
thank for the info!
2 years ago
ShibaNgDesigns says:
Thank you for sharing this information. It's truly amazing how Etsy is continuing to take off with popularity still growing.
2 years ago
itsaten says:
Thanks for the stats...
2 years ago
helenapuck says:
Great news. Etsy is becoming a household name now.
2 years ago
HandKnitHugs says:
Love reading these updates, thanks Etsy, great job everyone!
2 years ago
lifeofcolors says:
"We interpret that to mean that sellers are either more successful in selling more expensive items than last year or they are successfully raising the prices of their same items, thus increasing their income." That is good news indeed! :-)
2 years ago
lifeofcolors says:
"We interpret that to mean that sellers are either more successful in selling more expensive items than last year or they are successfully raising the prices of their same items, thus increasing their income." That is good news! :-)
2 years ago
VixVintage says:
Yea team Etsy!
2 years ago
beautifulbridget says:
Yay!
2 years ago
girltuesdayjewelry says:
Great news! Etsy is fast becoming a household name!
2 years ago
breadandroses2 says:
Keeping a finger on Etsy's pulse - thank you! I'm smitten by YannPendaries' Blizzard photograph.
2 years ago
paramountvintage says:
that seems fairly normal to have a decrease in sales after the holidays. it's great to see so many new members joining!
2 years ago
DeNovoStyle says:
Most people I mention Etsy to now have heard of it, versus a quarter of them a year ago. Great news!
2 years ago
cayennepeppy says:
off to a great 2010 :)
2 years ago
lovelygifts says:
Great! Thanks for the report.
2 years ago
michelemaule says:
Hope everyone's sales are better this month!
2 years ago
WSDreams says:
Excellent report! Thank you!! ;)
2 years ago
SewnNatural says:
thanks for this info, it is really reassuring
2 years ago
LeoAndJunie says:
Thanks for sharing the numbers! I also love Carmen the snowball!
2 years ago
StudioZen says:
I always like seeing the numbers for the etsy community. My January was way better than my December; I hope it's the trend for 2010!
2 years ago
KimsCraftyApple says:
I always enjoy seeing the numbers! Thanks for sharing :)
2 years ago
oldworldprimitives says:
Exciting news to hear about the 101% increase from January 2009's total!
2 years ago
ArtisticIntentions says:
Woohoo!! Thanks for sharing the numbers!
2 years ago
trafalgarssquare says:
WOW! That is awesome! I guess it's hardly to be expected though, there is absolutely nothing in the mass-produced stores. And Etsy stuff keeps getting better and better. Hurray for Handmade!
2 years ago
landscapesnwildlife says:
Thanks for sharing! Love Carmen the Snowball!
2 years ago
bylynnkrestel says:
love to see the updates...february is slow in my corner of the woods...but probably to be expected! no complaints though - thanks etsy!!
2 years ago
noahandlilah says:
My January was really slow. I'd be interested to know also how we fared on the first relevancy Thursday vs the other Thursdays that month. Thanks!
2 years ago
corrnucopia says:
Sounds wonderful ~ thanks for the update!
2 years ago
AllthingsWood says:
I'm hoping that 2010 brings number breaking sales to all of us ETSY sellers! Good luck all! (:
2 years ago
OriginalsbyLauren says:
thanks for the information
2 years ago
WhenGuineaPigsFly says:
ooh that is awesome how much everything has grown! I just joined in mid-January as a seller so hopefully this trend will continue! :)
2 years ago
candacejean says:
Holy smokes.. those are some BIG numbers. Congrats to everyone successful in January, and good luck to all on even more sales for the year! PS. I love that Snow Globe art print. :)
2 years ago
shopKCQ says:
Great to hear and encouraging for those of us just a few months into the game~
2 years ago
maggiemaevintage says:
Always love to know the stats!
2 years ago
simpleelementsdesign says:
Thanks for the info. Thanks, too, for including my bracelet Blizzard. Made my day!
2 years ago
pulpandpaisley says:
Big, fat numbers are always a welcome sight! Thanks for the update.
2 years ago
poppyswickedgarden says:
January was surprisingly successful for me:) I expected a very slow month. February is looking great too! I'm a very happy girl! Great looking stats for 2010!!!
2 years ago
BetaBoutique says:
Yes, January was successful for me either. Not as good as December but better than those months before anyways. Fingers crossed for February!
2 years ago
simplyworn says:
great news...and I think this is going to be a really great year...year of the etsians!
2 years ago
TeesignsDesigns says:
Thank you for publishing statistics! It's good to know that etsy community is growing. I'm looking forward to make my first sale!
2 years ago
crochetNpaperBoutik says:
Thanks for the information. Fingers crossed for the next months.
2 years ago
nevita says:
thank you for information. I hope raising etsy numbers through 2010
2 years ago
LazyTcrochet says:
Interesting statistics. Beautiful photo YannPendaries! I love snow and the blizzard bracelet and glass sculpture are fantastic.
2 years ago
dearprudencevintage says:
Great news ! Also I'm wondering how many shops are on Etsy these days. Is there a statistic on that somewhere?
2 years ago
BlackStar says:
As always, thanks for the stats.
2 years ago
gufobardo says:
interesting, January was a good month for me!
2 years ago
ItsBella says:
wahoo! that is not bad, all things considering!
2 years ago
eroa says:
thanks for sharing the stats! good to know.
2 years ago
posiesforlulu says:
yup! January was not too great, but not too bad either! Yaay Etsy!
2 years ago
jessiemccann says:
Kung Hei Fat Choi! Wish you all a prosperous year!
2 years ago
OneClayBead says:
Sounds great! And I always enjoy the pics that go with the weather report- shows the creativity of the blog staff- nice work!
2 years ago
MinceCo says:
wow, in some ways carmenthe little snowball listing is highly appropriate in many ways and very cute, but i don't know why!
2 years ago
odiliafu says:
More sales in the Year of Tiger...GO ETSY!!!
2 years ago
Cheryland says:
Its impressive that Etsy continues to gain so many new members! Now, if only we could have another big gift-giving holiday in about June. . .
2 years ago
shesbattydesigns says:
I always love hearing good news and this report certainly had a lot of that! Congrats to the sellers on all those sales and congrats to Etsy for all those new members!
2 years ago
StudioCybele says:
Wonderful news!
2 years ago
nowonder says:
I think Listings were up also because seller didnt sell much so they kept relisting to try and get more sells.
2 years ago
beadinbythesea says:
Thanks for the update. It great to see the increase in numbers from this time last year.
2 years ago
AutumnLeavesJewelry says:
oh dear that globe ring is yummy! I had a decent month...and i LOVE etsy! :-)
2 years ago
recycledwares says:
i'm always surprised by the number of new members each month. i'm so glad it's growing.
2 years ago
CatzillaCrafts says:
I'm celebrating a Buy 2 get one FREE sale at my shop all through February while it's slow season. I love keeping busy! â¤
2 years ago
artofjane says:
Etsy's amazing! Who invented it?
2 years ago
VelveteenHabbit says:
Impressive for January after the Holidays YAY etsy I can tell you that we are the blizzard this winter snow snow ice snow rain wind
2 years ago
jewelera says:
January was even better than December for me and February is going strong as well! I think the key is to use your time very effectively even when your sales our down. Turning the negative into an opportunity in the long run! *wink wink* ;)
2 years ago
Nomsa says:
Thanks so much for the info! I was super curious as to how this January compared to last.
2 years ago
abfab74 says:
Ahh, this gives me hope. Thank you!
2 years ago
anakim says:
Thanks for the info.
2 years ago
HandpaintedGifts says:
Thank you for the good news. I truly believe that funds are limited so when people are looking for items they want unique items, and good quality for their dollar. What else to purchase but hand made or vintage from etsy.
2 years ago
ClickityClack says:
Our January sales were so much better than last year I can't believe it! February has been great so far too. We started our shop on Etsy in 2007 just to get rid of some of our old craft stock left after we "retired" from the craft show circuit in 2001. Now we are back crafting full time! What happened to the retirement thing????? Thanks Etsy........I think........ Truthfully, we are having way more fun than we did doing craft shows! Just haul stuff to the mailbox, not in and out of a huge van at 4 in the morning!
2 years ago
Sillylab says:
Thanks for the stats. Curious about how the Feb one will be like.
2 years ago
brynnalex says:
Interesting - thanks! I also had more sales in January than in December.
2 years ago
AudreyGardenLady says:
Wow! What a photo! I can't imagine walking in that. Lovely though. Audrey
2 years ago
WingsDove says:
These Etsy statistics are always impressive. I had a great January following a December with very low sales. My work is not usually considered as a holiday gift but sales always pick up after a holiday. Thanks for keeping us updated.
2 years ago
shannonbatescreates says:
I always enjoy finding out the statistics. Thanks! I love the globe ring... :)
2 years ago
mediumcontrol says:
thanks for the information - much appreciated
2 years ago
julessabjewelry says:
I have to agree with WingsDove, these stats are very impressive and just solidifies my choice to use Etsy as my shop front. I refer folks to Etsy all the time and when they get here to look at my shop, they're always impressed with Etsy and have often wondered why they didn't know about it sooner. Just goes to show we're part of a great community and we're growing exponentially! Thanks ETSY! I LOVE YOU!
2 years ago
craftpile says:
very impressive! Thank u!
2 years ago
MeadowbelleMarket says:
Thanks so much for the stats. We were super surprised to actually have MORE sales in January than in December! Wedding Season here we come :)
2 years ago
jill2day says:
Great report, although I seem to be bucking the trend - fantastic January for me! (Lots of people buying themselves custom presents?)
2 years ago
Iammie says:
Welcome new members!
2 years ago
AlphabetCityStudio says:
It's my first time catching the statistics! Great and interesting info. Same as with a few other sellers, my January sales beat my December sales and February has been slower.... Looking forward to more stats in the future!
2 years ago
BlackTreeFields says:
Thanks for info! We are new to Etsy so it is nice to see the possibilities!
2 years ago
HeatherMitchellDraws says:
My goodness, with that many sellers, no wonder there's such fierce competition for the front page!
2 years ago
thebannerloft says:
It is always nice to see the results of all of the wonderfully talented Estians. Thanks for sharing.
2 years ago
cheshirecatinc says:
grow baby grow...good for all of us!
2 years ago
paintingpam says:
It's always good the see the results for the whole community! Congrats to all!
2 years ago
StitchSprite says:
The numbers are astonishing! It is so great to be part of such a fabulous selling venue. Congrats Etsy seller, keep up the good work!!!!!
2 years ago
zuzusworld says:
thanks for the info
2 years ago
AdultIndulgences says:
wow. Fantastic numbers, hope it brings so many more buyers to our shop. The red riding hood photo is incredible!
2 years ago
wallstickz says:
Hey look...that's my snowflake wall decal in the "related items" box up there. How cool!
2 years ago
VCAD says:
Thank you!!
2 years ago
mcleodhandcraftgifts says:
Very impressive report !
2 years ago
MakingHappy says:
Very encouraging!! Thank you!
2 years ago
jewelsbyjaime says:
it makes sense why i keep talking to more and more people who have heard of Etsy. good to know!
2 years ago
sugarraindrops says:
These numbers are very impressive, and extremely informative. btw, these related items are in tune with this weeks current weather!! :]
2 years ago
TheIDconnection says:
Very good news for January but I hope February picks up! Very slow.... TheIDConnection :)
2 years ago
CelesteLaurenDesigns says:
Awesome news :) Thank you.
2 years ago
terrahhamilton says:
This is super encouraging! Cheers to 2010
2 years ago
Charmish says:
Thank you for publishing the stats every month. I always read them and compare to my own results. I've been on etsy three years now (my other shop) and am amazed at how our community had GROWN!
2 years ago
PeculiarForest says:
I have sold more in Jan than in Dec :)
2 years ago
studiololo2 says:
My sales have fallen off lately. I didn't sell one Valentine card which I thought was odd. (and disappointing) but overall I'm happy! I had NO idea the Etsy hits, etc., were in the numbers like these. Wow!! And the photo up top takes my breath away. Just beautiful. Thanks for all the info!
2 years ago
bettula says:
Oh, I love looking at these numbers! I want to wrap my birch bark around Etsy and carve Bettula + Etsy = Love
2 years ago
christianesutherland says:
Nossa! I had no idea etsy was so big! Good incentive! Better start stocking up!! If I get one little share of this market I'll be soooo HAPPY!!!! Thank you for sharing! The picture of the woman in the snow is beautiful!
2 years ago
jewelsbyldesigns says:
Very positive stats... refreshing to see this! Thank you so much. :)
2 years ago
ooakie says:
I didn't realise the hugeness of Etsy
2 years ago
RedOrchidStudio says:
January was the best sales month so far for me, which must have been due to the fact that I listed the most items for sale than any other month ;)
2 years ago
RockArtiste says:
I sold way more in Jan then Dec but thought it was because of my donations to Haiti. I also hit the front page on Etsy a few times in Jan. That REALLY helped sales and brought me lots of new customers. Feb has been good so far. Prices have been edged up a bit but some of my more expensive work has been selling in Feb. LOVE the pic of the snowglobe. Will winter ever end?
2 years ago
mailordervintage says:
wow, that many new members? almost like a whole city of people.
2 years ago
happiestdaysdesigns says:
Well this is exciting news! We are fairly new to etsy and our custom made personalized china dessertware falls into the pricier end of the spectrum. But, things are picking up, so I am encouraged! Thanks for the info!
2 years ago
monicaelayne says:
Oh my. Go ETSY!
2 years ago
LogCabinCreation says:
Wow, that is amazing - I hope that Etsy continues its winning streak! That yarn looks like it is itching to be used.
2 years ago
carasboutique says:
Wow! That is so amazing! Yay to Etsy!!!!!
2 years ago
JewelrybyMignon says:
Favorited the snowman print and the long sleeve tee with trees for later. Love both of them.
2 years ago
GoldyFox says:
wow, those are some biiiig numbers
2 years ago
KrisKraftnMore says:
Wow. That sounds like great sales. This is my first month here so waiting on my first sale!
2 years ago
jadewicks says:
Thanks for crunching the numbers and reporting back to us. That helps a lot!
2 years ago
DesignDeeVine says:
I wanted to favorite the l/s tshirt and the polar express clock, but the links wouldn't work for me :( Those numbers are encouraging! I've listed way more than any other month, but haven't sold anything. Well one item sold Sunday but I have yet to receive any kind of payment. Glad to know it's just me. I'm new around here, so I guess I will just keep trucking along!!
2 years ago
naughteebits says:
NICE!!!!! thanks for this info!
2 years ago
earthnskystudio says:
Thanks for the info - it is all quite interesting......and encouraging, as well ^_^
2 years ago
SarahLamont says:
great! thanks kindly for the report.
2 years ago
DoodlebugAccessories says:
Ebay watch out here comes Etsy! :)
2 years ago
hdunstan says:
oh wow thats awesome. thats hugely encouraging, for a new jewellery designer seller on etsy, i just started selling vintage recycled jewels this week! great to know the stats. haha i like the comment above, look out ebay, here comes etsy!
2 years ago
marymcnultydesign says:
Thanks for the info. It's always good to know how the site is doing in general. I specifically am interested in the more high end sales results.
2 years ago
ArletteMichelle says:
I knew etsy was big..I just didn't know how big..So many people on etsy recycle and create..What a beautiful way to help save our planet..Every little bit helps...
2 years ago
ezliving says:
Thanks for info! i'm still working on my shop! EZLIVING:home decoration.
2 years ago
LoveRachael says:
those are some seriously impressive numbers. I think Etsy is the beginning of a really big movement and I'm very excited to be a part of it. Hope everyone is having a wonderful February!
2 years ago
sugargrovepottery says:
I love Etsy it's great that even January had good sales
2 years ago
ccdoodle says:
Awesome news! Glad to be a part of this creative community. I'm spreading the word about Etsy in Hawai'i and to all my friends elsewhere:)
2 years ago
LavenderField says:
I think those numbers are really impressive!
2 years ago
pollyputsthekettleon says:
Hey now, isn't that interesting! Surely if there are sellers who are really becoming successful it can only be a good thing for all of us. That's what I love about Etsy. The community!
2 years ago
PureaAccessory says:
Yes, it is the time to re-stock! Need to prepare for the next Christmas soon?!
2 years ago
envydesignsjewelry says:
Really great info. I am one of those new in January. I am glad to finally be a part of Etsy as a seller. I still have not sold anything yet, so I hope it does continue to get better. Thanks for the article.
2 years ago
ColorOutLoud says:
I just came aboard in January too! Good to see such an increase in Etsy. I hope I become a part of that increase for 2010! Very excited to be here. Thanks for the report Etsy!
2 years ago
jollytimeone says:
Thanks for the info, etsy.
2 years ago
herbolution says:
Wonderful news! I'm so glad steadily Etys grows!
2 years ago
enchantedworld says:
I am very excited about Etsy, having been on Ebay for years I find Etsy fresh in every way possible.I love the interface and it's unique style. I believe in it -
2 years ago
ChickaDeesigns says:
Thanks for the info...that top photo is amazing!
2 years ago
naomilevit says:
great stats! thanks for the info!
2 years ago
samsstuff says:
Thanks for keeping us up to date!
2 years ago
antique says:
re-cycle, re-use, re-create! thanks etsy for being there! bigger than I thought. Very happy to be a part of it all!
2 years ago
kokadots says:
Encouraging news for 2010!
2 years ago
flashbackintime says:
A larger community than I imagined. I am happy and proud to belong to this group. All that action is amazing. Etsy sellers and buyers are great, talented and thoughtful people.
2 years ago
Jewels7arts says:
most interesting news and so many people out there wow and i have to say that i am one of those who joined in January i only made 1 sale so far but am very thrilled to have may stuff out there for the people to see and i continue to put my art out there thank for the news
2 years ago
SepiaSmiles says:
Amazing figures!
2 years ago
OpusMuse says:
These stats sure satisfy my inner curiosity! Etsy is definitely growing exponentially, the figures are amazing...
2 years ago
DancingMilkmaid says:
Great to get the financials ;) Thanks, www.dancingmilkmaid.etsy.com
2 years ago
lavendarblue says:
Very happy with February so far tho the items I sold were on the lower end price wise. January wasn't good but I didnt expect it to be. I feel positive after reading the stats!
2 years ago
RachelDeanArt says:
Always good to know this info. Thanks for posting.
2 years ago
charisg08 says:
Thanks for the report. It's all helpful information to know.
2 years ago
CheyAnneSexton says:
That is just amazing awesome news.
2 years ago
BotanicalBead says:
Good numbers, thanks for the update. January was better than Dec. for me too!
2 years ago
heatbria says:
Just joined Etsy in late January and I'd say I did good for opening a new store. I'm looking forward to see what surprises lie ahead for my Etsy store and have already learned a lot. Thanks Etsy staff!
2 years ago
pasin says:
Thanks for the report
2 years ago
JaynaUmeda says:
Honored to be part of this growing community of talented designers and artists!
2 years ago
PoorJean says:
Wow! Power to the Etsy people!!
2 years ago
MountainManCreations says:
my january items sold where slightly lower than december however the $ value was higher
2 years ago
TheSilverDog says:
Wowee! Awesome Etsy!
2 years ago
hankietankie says:
GO ETSY GO!!!
2 years ago
SolderingSisters says:
We are extremely encouraged!
2 years ago
JoyofCrystals says:
Etsy you're Great!! :)
2 years ago
licgifts says:
Thanks for your report! LICgifts@Etsy grew 49.51% from Jan 2009 Sold 40 items 142.85% higher than Jan 2009 We try to grow same as Etsy do next month!!
2 years ago
RedKiteDesigns says:
An encouraging report. It seems the market for hand crafted goodies is strong considering the economic situation !
2 years ago
peapodray says:
It is so great to be part of this wonderful community.
1 year ago