Etsy Success: Launching a Product Line

daniellexo

Story by daniellexo

Published on July 22, 2010 in Seller Handbook

Photo by chakrapennywhistle

Are you ready to take a leap, revamp and grow your Etsy shop, but don’t know where to start? I’ve seen many now very successful sellers launch a creative, cohesive product line and a full-time business all in the same go; it’s a great place to start. Composing a balanced line of work can get you thinking about target markets, your brand aesthetic, packaging and making a plan to get the press you deserve. I asked Etsy sellers for their top tips on creating a product line; let’s see what they came up with…

Why create a product line? 
Laila of laigrai launched a fall line and changed the name of her business at the same time. When her new line launched, she could barely keep up with the attention and sales. I asked Laila why she created a line in the first place. “Deciding to create a collection is a great way to add focus to your work. As an artist who makes one-of-a-kind pieces exclusively, it was a great way to connect the threads — literally.”

Coming Up With Your Line

historiette shawl by laigrai

Laila insists having a clear point of view with your new line is essential. “Stay true to yourself, as well as your brand, and your new line will make perfect sense with the rest of your shop. Start with descriptive words that you find personally compelling. It is important to try to define what mood you are trying to capture through the creative process early on. You also want to consider what niche/gap you would be filling with the new line. Essentially you are creating a sense of focus with a cohesive collection, so it is important that you outline exactly what you are interested in.”

She adds, “Don’t forget to keep your story in mind while creating. I started projecting and imagining where the pieces live, ideally almost from the beginning. I was picturing log cabins and rustic settings. You need to make sure the ‘set’ suits and highlights your first descriptive words and your actual completed pieces’ aesthetic. It helps to purchase props that enhance the mood of the line. It helped me to do a few shoots with just props, essentially to see if they were working to flush out my concept (rather than cluttering).”

Elegant Rope Chain by FallenAngelBrass

FallenAngelBrass agrees, and adds, “Having a clear presentation of your product is essential. So is presenting a shop vibe. Our product is new but aged, so our whole shop look is antiqued, from the font of our shop banner to the background papers used for our product photos. You want people to just ‘get it’ without having to read a thing.”

 

Testing, Testing, One, Two

Peapod Mother’s Necklace by newhopebeading

Caroline, the artist behind newhopebeading, draws from her experience in fashion. “When starting a product line, always make mock-ups out of less expensive materials first. When I was in the fashion industry, years ago, samples were always made of muslin first. So now when I want to make a new product out of PMC (precious metal clay) I commandeer my 7-year-old’s air dry clay and make mock-ups to see if I like the design. Only when i am sure I like the design and know how I want it executed do I whip out the ‘good stuff’ and make the true sample for photographs.”

 

Share Your Process

Leaf Form Earrings by LilaRubyKing

Don’t forget to let your family, friends and fans in on the process of creating this line early on. Mitsy, a.k.a. ArtMind, uses beautiful photos and a little bit of secrecy to grab attention before the line is even ready to roll. Mitsy recently worked with Anna of LilaRubyKing to create a beautiful collection together, so I asked her for a few key words of wisdom.

“Blog about the work in progress ahead of time. It piques people’s curiousity and interest. When creating a line with fellow Etsy seller LilaRubyKing we decided to keep our collaboration secret and started referring to it as ‘the secret project’ on my blog. I started making samples in my studio, showed pictures and shared processes on my blog. We made people guess who was my collaborating partner and the first one to guess right got a creation from our collaborative work.”

Check out the process and learn more about this project on Mitsy’s blog. 

 

Keeping an Eye on the Calendar

Jenifersfamilyjewels reminds us to think ahead: “One tip that I have is to start launching your line about 2 months ahead of season. So if it’s a Halloween type item, release it in the summer. If it’s a summery type item, release it in the spring.”

Laila agrees, “Designing and fabricating a cohesive line takes a lot of long hard work. You should start the concept process at least a couple months ahead of time, if not a full season. My fall collection, Ply Away Home, is in my Etsy shop now. I just started working on my winter collection this past weekend, which I am aiming to have completed by October.”

And don’t forget, if you’re looking to pitch this line to print magazines, they’re looking for work three to six months in advance. The sooner you can get your product line out the door, the better.

 

A Few Finishing Touches

Zom-B-Vex Killer Housewife Photo Print by thestapeliacompany

But wait! You’re not finished with your product, yet. I grabbed a great tip thestapeliacompany posted in the Etsy Forums: “Design packaging that goes with the new products and photograph the products in that packaging so it ties everything together. Come up with a name for your line that carries through all your packaging. Also, I design a promo product photo that uses the same colors and has text over it describing the new items briefly. I use this on Facebook and I send it to blogs to quickly announce the new items.”

aBreathofFrenchair agrees, “Consistency is the key. Packaging is very important (for my line) and you want people to recognize your product as soon as they see it.”

Reaching Out to Your Community

Reach out to your network. Opheliasapothecary suggests email marketing: “Find an email database host, such as MailChimp, to keep your fans current on all your happenings! This has been invaluable to us.”  

Ryan from littleputbooks agrees, “Send out a mailing list update before you launch (‘coming soon!’), and then one again on the day of or day before.”

Rockmyworldinc adds, ”Whenever I have a new product I have postcards printed up with the items and send them out with all my orders. I always get orders and interest from this. These customers already like my products and the look, so I have a chance to sell them something new.”

star by chakrapennywhistle, as seen on Poppytalk

I recently found out about Chakra Pennywhistle‘s new line by browsing through one of my favorite blogs, Poppytalk. It’s such a beautiful collection, and I wondered what tips Rikkianne might have to share with us. Here’s what she has to say:

“When introducing a new line, it’s important to remember your community. This handmade world we live in offers so many opportunities for business growth through the exchange of ideas and sharing of feedback on new products. Never be afraid to be active. We have always been dedicated followers of many eco and design related blogs. These blogs can be an important source of inspiration, motivation, and even small business education.

“Reach out to those blogs that you admire. Find those that share the same aesthetic; those that you respect and draw inspiration from. Don’t hesitate to ask them for feedback on whatever you’re working on. While these bloggers are incredibly busy, they are dedicated to this life and are always looking for fresh artists and lines to feature. While they make your job a bit easier and more enjoyable with their posts, why not make theirs equally as easy/enjoyable by submitting your new works? This is a community, after all, and give and take is at the heart of any community.

“Give back by supporting and leaving comments on blogs. Give by offering sneak peaks. Give by simply encouraging folks to keep doing what they do so well. Then take by reading about small business. Take by enjoying their beautifully inspiring posts. Take by listening to their critiques and building on them.

“When you want to develop a new line, keep all of this in mind. Take advantage of this community. There is a wealth of information out there and there is also a large group of knowledgeable, passionate people who are dedicated to this handmade life.”

And there you have it! A lot of hard work, focus, and outreach, but having a succinct line to market can really help take your independent business to the next level. Have you successfully launched a line, and want to share your own experiences and advice?  Let me know in the comments below.

The Seller Handbook | Sign Up for the Etsy Success Email Newsletter

Discuss: 282 comments

Related Items

282 comments

Sign in to add your own
  • rosebudshome

    rosebudshome says:

    Always interested in this info thanks so much!

    1 year ago

  • LateToTheRevolution

    LateToTheRevolution says:

    Great info and wonderful artists!

    1 year ago

  • AZCreativeStudio

    AZCreativeStudio says:

    Great information! Thank you for sharing!

    1 year ago

  • OliveSomeday

    OliveSomeday says:

    le sigh. I love cracked penny whistle's shop. When I saw their new pillow line, [woth the simple but great photos] it was like "yeeeees! these are so great"

    1 year ago

  • LuBluDesigns

    LuBluDesigns says:

    Those a great tips. I will implement them soon in my shop. As a beginner, I am so glad that many experienced shop owners are willing to give advice that helps me. Thanks.

    1 year ago

  • brideblu

    brideblu says:

    Testing, testing really struck a chord with me...one of my favorite and most challenging parts of my day is coming up with new inspiration to put into new designs! Also, to ensure that my product meets my standard of quality...anytime I try out a new design...I offer it up to one of my friends to wear for a bit to ensure that it has lots and lots of longevity in it! I want my customers to be able to enjoy their pieces for many, many years!!!!

    1 year ago

  • lamixx

    lamixx says:

    Really great!

    1 year ago

  • vivikas

    vivikas says:

    Just the kind of article I was looking for!

    1 year ago

  • buysomelove

    buysomelove says:

    thanks for the useful info and selection of sellers. love the spider. lol

    1 year ago

  • calloohcallay

    calloohcallay says:

    Well done!

    1 year ago

  • LARaised

    LARaised says:

    cute! I love the spider. It's amazing how many creative people there are out there. Makes you proud to be among them.

    1 year ago

  • thepixelprince

    thepixelprince says:

    Great!

    1 year ago

  • dlcportraitsandillus

    dlcportraitsandillus says:

    Thank you! I'm looking to do this very soon, so I appreciate all the advice I can get.

    1 year ago

  • GalleryJuana

    GalleryJuana says:

    good resource of ideas

    1 year ago

  • CositasSeriasVintage

    CositasSeriasVintage says:

    great article!

    1 year ago

  • Xiefashionstudio

    Xiefashionstudio says:

    very interesting items,thanks for sharing!

    1 year ago

  • bedbuggs

    bedbuggs says:

    Thanks for all these great tips!!!;)

    1 year ago

  • Xiefashionstudio

    Xiefashionstudio says:

    Love the gothic spider hair pin!!!!

    1 year ago

  • KMalinka

    KMalinka says:

    Nice article! Thank you for sharing.

    1 year ago

  • pinky98

    pinky98 says:

    Thanks. GOnna stop wasting so much PMC now.

    1 year ago

  • giraffroandfriends

    giraffroandfriends says:

    Awesome tips, thank all for your insights!

    1 year ago

  • designlab443

    designlab443 says:

    nice info!

    1 year ago

  • HeartfeltLetters

    HeartfeltLetters says:

    Thoughtful article! I really enjoyed it!

    1 year ago

  • tikotikoi

    tikotikoi says:

    Great info, thanks for your tips!

    1 year ago

  • SimpleJoysPaperie

    SimpleJoysPaperie says:

    "Have you successfully launched a line, and want to share your own experiences and advice? Let me know in the comments below." I just debuted a new design in my shop this week. They are made from remnants of the books I use for my wreaths, so they do tie in with my other shop items. I really appreciate this article and all the generous advice from these artists.

    1 year ago

  • writtenart

    writtenart says:

    Great insights. Thanks so much!

    1 year ago

  • PurdyThings

    PurdyThings says:

    That is great!!! I'm trying to launch a line of whimsy to my traditional and this came JUST in time!!

    1 year ago

  • ekra

    ekra says:

    So much great information to think about to make my shop and line more cohesive. Thanks!

    1 year ago

  • PaintedHorse

    PaintedHorse says:

    Such great information here. Thank you all for sharing.

    1 year ago

  • sajataeford2bd
  • BlueSky10

    BlueSky10 says:

    Really useful information. Thanks for sharing!

    1 year ago

  • LoveHonorUpcycle

    LoveHonorUpcycle says:

    Excellent information. Thank you! I've been working a collection of accessories for fall/winter brides and will put some of these tips to good use.

    1 year ago

  • bhangtiez

    bhangtiez says:

    Wow, such great ideas & information. Thank u all 4 sharing u'r stories & inspiring us for the seasons to come!

    1 year ago

  • allurecreations

    allurecreations says:

    These are fantastic ideas - just the thing my shop is missing! I can't wait to start on a fall line of jewelry.

    1 year ago

  • teetee344art

    teetee344art says:

    Wonderful Artical!

    1 year ago

  • tiemee

    tiemee says:

    Thanks for the all the great insight.

    1 year ago

  • coolranchstudio

    coolranchstudio says:

    always, always inspiring and helpful. :)

    1 year ago

  • circlecreekhome

    circlecreekhome says:

    Wonderful information, thank you so much!

    1 year ago

  • bstudio

    bstudio says:

    Thanks for sharing these insights, I found the information very useful!

    1 year ago

  • taniacavenecia

    taniacavenecia says:

    Great article, so many interesting ideas! Thanks : )

    1 year ago

  • RedorGrayArt

    RedorGrayArt says:

    such a hopeful and idea filled article with stunning artists...thank you!

    1 year ago

  • FerntreeStudio

    FerntreeStudio says:

    Fabulous article! I am starting to spread my wings and reach out to retail locations and coops like Beehive here in Atlanta. I'm very excited about my new line of Birth Announcement, Invitation, Holiday stationary! :) It will be in my store very very soon! angie

    1 year ago

  • mandymoomoo

    mandymoomoo says:

    Thank you for your amazing articles, everytime I read them my desire to become a successful artisan becomes stronger, and I feel like I have more of the tools to make it a reality!

    1 year ago

  • vitamini

    vitamini says:

    Great info! More things to add to my 'to-do' list! :)

    1 year ago

  • MagicMarkingsArt

    MagicMarkingsArt says:

    this was truly a power packed post with every word of advice taken to heart. thank you for sharing with us these creative shops and their marketing techniques.

    1 year ago

  • elisehooperdesigns

    elisehooperdesigns says:

    The note about starting early is a terrific reminder. Off to work now and am thinking ahead... :) Thanks!

    1 year ago

  • TheAngryWeather

    TheAngryWeather says:

    Excellent! thanks to all the sellers that shared their tips for success whit us!

    1 year ago

  • BululuStudio

    BululuStudio says:

    Excellent info, Danielle. Thank you.

    1 year ago

  • miznovember

    miznovember says:

    This is so timely. I just decided last week to create a focused line for my shop. I'm so excited and hopeful for how it turns out. Thanks.

    1 year ago

  • monamivie

    monamivie says:

    Bravo, Rikkianne! As always, your creations are fab!

    1 year ago

  • aniandrose

    aniandrose says:

    Great! Thank you.

    1 year ago

  • sevenply

    sevenply says:

    great....great...great!

    1 year ago

  • lovelygifts

    lovelygifts says:

    Good info!

    1 year ago

  • williamsportcharms

    williamsportcharms says:

    Great info!

    1 year ago

  • VraiFaux

    VraiFaux says:

    Thanks for the helpful tips!

    1 year ago

  • odiliafu

    odiliafu says:

    Very useful info! Thanks for sharing!

    1 year ago

  • dollfacedesign79

    dollfacedesign79 says:

    Thanks! This was great- I'm actually in the process of s complete etsy shop overhaul as I write this and gearing up to simultaneously launch 2 new lines of product when I reopen in September... So thank you for all the useful tips!!

    1 year ago

  • mentalembellisher

    mentalembellisher says:

    Such good advice and ideas - it can also be quite daunting focussing on one line. Etsy's help and encouragement go a long way, thanks!

    1 year ago

  • SnapDragonStyle

    SnapDragonStyle says:

    Wonderful article - thanks for the advice!

    1 year ago

  • TheMegShop

    TheMegShop says:

    great article!

    1 year ago

  • ghettovinyl

    ghettovinyl says:

    Very interesting article. Thanks for the info, it really helps you to think outside the box.

    1 year ago

  • TheWhimsicalMuse

    TheWhimsicalMuse says:

    Fantastic information! Very helpful. Thank you!

    1 year ago

  • JoannasPhotography

    JoannasPhotography says:

    great info! it's really helpful. Thank you so much for sharing!

    1 year ago

  • RabbitfishJewelry

    RabbitfishJewelry says:

    This article came at just the right time. I am revamping my etsy shop and these tips are quite helpful. Thanks!!

    1 year ago

  • maggiemaevintage

    maggiemaevintage says:

    thanks for all these great tips!

    1 year ago

  • spiritcleanslate

    spiritcleanslate says:

    You must have read my mind, for over a week now, I have been remembering what I heard in one of the etsy labs. "Have a line with a consistent thread that ties it all together". I have been thinking and thinking what do I do...and then There you are with a great article. Thanks again!

    1 year ago

  • ladnamedfelix

    ladnamedfelix says:

    As someone who is in the dregs of developing my jewelry line, this article was a great "thumbs-up", letting me know I'm on track. Love Etsy for this kind of insight and community. Thank you for posting!!!

    1 year ago

  • PeaceofMind

    PeaceofMind says:

    Really great article and lovely shops!

    1 year ago

  • PeaceofMind

    PeaceofMind says:

    Really great article and lovely shops!

    1 year ago

  • retroattack

    retroattack says:

    Thanks for the info!

    1 year ago

  • 1AEON

    1AEON says:

    Great info income:) Product lines and collections are key!

    1 year ago

  • thetrendytot

    thetrendytot says:

    Great advice, Danielle! Always look forward to your pieces, they are always so helpful and timely for me.

    1 year ago

  • monkeyandsquirrel

    monkeyandsquirrel says:

    great info! i've been tossing around the idea of doing collections for a bit now. this may just be the little push i needed. thanks!

    1 year ago

  • trulyvera

    trulyvera says:

    Wonderful article. You all are so talented and focused. Thanks!

    1 year ago

  • lindaketelhut

    lindaketelhut says:

    Thank you for this gem of a post. Very helpful info.

    1 year ago

  • KnitterDitter

    KnitterDitter says:

    Great information, thanks so much. I'm not great about thinking seasons ahead, but I will definitely take that into consideration as I plan new products for my shop.

    1 year ago

  • patricepastel

    patricepastel says:

    I love this article! Have been in process of narrowing my focus & take every word to heart! Thanks

    1 year ago

  • StudioCherie

    StudioCherie says:

    Excellent article! One of these days I will be able to launch a season ahead. Maybe I should pull out my laid aside project from last winter and complete it in time to launch this Fall! There's an idea.

    1 year ago

  • alisonkelleydesigns

    alisonkelleydesigns says:

    Great article, thanks so much!

    1 year ago

  • siragwatkins

    siragwatkins says:

    Thanks for all the great advice. With 2 more grands due this fall, I'm thinking about adding a baby line, and this gives me some good ideas.

    1 year ago

  • shannondzikas

    shannondzikas says:

    My goal is for Etsy to be my full time job by next year so I'm gathering all the info I can get. Thank you so much for the great advice!

    1 year ago

  • thereddoor

    thereddoor says:

    I love the idea of launching a new product line. It really does add to the cohesive quality of a shop and product. It's a great way to promote something new and is meaningful to the artist. Thanks for sharing.

    1 year ago

  • ThreeSheepStudio

    ThreeSheepStudio says:

    This article was very nicely written and held so much excellent and useful information ! Thank you !

    1 year ago

  • sagi2009

    sagi2009 says:

    Thanks for sharing. Now to put the newly learned info to work!

    1 year ago

  • gypsytrove

    gypsytrove says:

    Very inspiring. Thank you :)

    1 year ago

  • sagi2009

    sagi2009 says:

    Thanks for sharing. I think this article gives useful info about marketing a product or line. Now to put this info to use... :)

    1 year ago

  • lorenabr

    lorenabr says:

    Great article :)

    1 year ago

  • DanceLikeIts1492

    DanceLikeIts1492 says:

    Thanks for the pointers! But I still kind of feel like I'm floundering...

    1 year ago

  • tomatored

    tomatored says:

    Very helpful! thanks!

    1 year ago

  • ecozuzu

    ecozuzu says:

    I like the point she made of 'keeping in mind a story while creating a line'. Great advice. Thanks for sharing! :)

    1 year ago

  • BunnyBesos

    BunnyBesos says:

    I think the idea of product lines is really cool, but I think that that kind of cohesiveness also can limit what your creative output is. For example, if I pick a theme, I have to stick with that theme. I would rather do whatever the crap I want to do and work on branding instead. haha. ;D

    1 year ago

  • OrdinaryMommy

    OrdinaryMommy says:

    This really has me thinking! Thanks so much for sharing!

    1 year ago

  • KristinMSnyder

    KristinMSnyder says:

    so much very wise advice from fantastic sellers. i'm just starting to go in the direction of a 'line' rather than making individual pieces and have a photoshoot coming up and have really been working away - this really helps me think about some different things and focus, focus, focus! great article, and thanks to the sellers for sharing!

    1 year ago

  • dmarcela

    dmarcela says:

    Thanks! Is there a way for Etsy customers to know when a new line is launch?

    1 year ago

  • bellasparty

    bellasparty says:

    Great info. Thanks!

    1 year ago

  • dragonhouseofyuen

    dragonhouseofyuen says:

    these are great insights! thank you to the artists for sharing. I like some of the ideas and others I know are not my style and wouldn't work for me, yet the common sense behind them is spot on. My hares and squirrels are not relegated to seasons (hares breed year round) so my babies appear from their nests at all times :)

    1 year ago

  • Jenifersfamilyjewels

    Jenifersfamilyjewels says:

    A lot of great advic here! Thank you for showing off my spider and sharing my little tip! :0)

    1 year ago

  • MischievousKitty

    MischievousKitty says:

    Perfect timing on this article! I've been thinking about trying to focus my business a bit more by creating seasonal product lines, and this had some great advice!

    1 year ago

  • TrimsNmore

    TrimsNmore says:

    Thanks Danielle, great info. So inspiring.

    1 year ago

  • steampunkjunq

    steampunkjunq says:

    Some really good information here! Thanks for putting it together for us. :)

    1 year ago

  • sannachristina

    sannachristina says:

    Thanks for the tips....every idea can lead to something that I can use.

    1 year ago

  • PaperPicker

    PaperPicker says:

    Thanks for gathering all this information for us in one place. It's great to hear from people who have "been there and done that."

    1 year ago

  • metalicious

    metalicious says:

    Great article and as always I love your product picks!

    1 year ago

  • OneHeartJewelry

    OneHeartJewelry says:

    Great read. Very helpful. Thank you, Danielle and the shops that contributed advice!

    1 year ago

  • girltuesdayjewelry

    girltuesdayjewelry says:

    Excellent advice! Thank you!

    1 year ago

  • carlossantiago

    carlossantiago says:

    THANK YOU! great info. I would reading these kind of stories. very inspiring!

    1 year ago

  • lillebeart

    lillebeart says:

    Love the idea of "lines", it's taking an concept, running with it and spreading it across a range of pieces. Like the Thai say- "same, same but different" Perfect for people that like the idea and want to collect a few different products. Great for marketing and sales. Thanks for the article.

    1 year ago

  • RomanceCatsAndWhimsy

    RomanceCatsAndWhimsy says:

    Great tips and advice - I enjoyed it. Thank you!

    1 year ago

  • LibertyImages

    LibertyImages says:

    What a fantastic idea, and great timing, too. Thank you!

    1 year ago

  • herbanlifestyle

    herbanlifestyle says:

    This post couldn't be more timely for me! I am in the process of launching a new product line with a target date of September, and there are so many helpful tips in here. Thanks so much for sharing your collective wisdom!

    1 year ago

  • dbosejewelry

    dbosejewelry says:

    I've been working on starting a "line" with my jewelry. This is just the encouragement I needed! Thank you so much! Have a great rest of the day :)

    1 year ago

  • Picatrix

    Picatrix says:

    pearls..thanx

    1 year ago

  • Picatrix

    Picatrix says:

    Realizing my shop is too diverse..need to reign in. Thanks for the pearls!

    1 year ago

  • shopkoolgifts

    shopkoolgifts says:

    Nice article and so true! I've seen successful etsy shops who do only one theme such as just owls or just one type of product such as laptop decals and they stay busy and probably keep their sanity by only concentrating on one product type and one shipping size.

    1 year ago

  • 12anglesart

    12anglesart says:

    thanks for the really useful tips!

    1 year ago

  • EvenAndy

    EvenAndy says:

    Great and very helpful article!

    1 year ago

  • beachglassshop

    beachglassshop says:

    great ideas and the tips will be certainly used in the future!

    1 year ago

  • SarahPadgham

    SarahPadgham says:

    This is a great article. Thanks!

    1 year ago

  • craftpile

    craftpile says:

    Thanks so much! Super helpful!

    1 year ago

  • jubilee82

    jubilee82 says:

    very interesting items!!

    1 year ago

  • chantalmarieliving

    chantalmarieliving says:

    Very good information. Thanks

    1 year ago

  • ShugaRose

    ShugaRose says:

    Great advice! Thank you!

    1 year ago

  • habika

    habika says:

    I am in the process of launching a new product line with a target date of September, and there are so many helpful tips in here. Thanks so much for sharing your collective wisdom! I like some of the ideas and others I know are not my style and wouldn't work for me, yet the common sense behind them is spot on. ======================== Used Motorhomes

    1 year ago

  • galla15

    galla15 says:

    Love all the information. Thanks for collecting and sharing all of this :)

    1 year ago

  • TreeHuggerStudio

    TreeHuggerStudio says:

    Thank you so much great info. Keepin on keepin' on.

    1 year ago

  • megbydesign

    megbydesign says:

    Thanks for the tips Michelle

    1 year ago

  • HornCatCreations

    HornCatCreations says:

    Thank you so much for sharing!

    1 year ago

  • ArtMind

    ArtMind says:

    All the good stuff together here! Thanks Danielle for yet another fantastic article! :)

    1 year ago

  • Dryw

    Dryw says:

    Thank you for the helpful tips!

    1 year ago

  • drawcity

    drawcity says:

    Thanks so much for info! Its always great to be reminded of what it really comes down to. I've just started listing in my shop a couple of weeks ago and I totally agree that its all about creating a consistent look throughout your shop - its what'll grab shoppers' attention and one style will resonate with them. Doodling forever, DRAWCITY!

    1 year ago

  • ingermaaike

    ingermaaike says:

    Most interesting!

    1 year ago

  • gretchenmist

    gretchenmist says:

    great advice from some lovely sellers ~ thankyou :)

    1 year ago

  • FloweryDeer

    FloweryDeer says:

    Great information. Thanks for sharing!!! :)

    1 year ago

  • alkazdesign

    alkazdesign says:

    Great tips, hope l can make my 1st sale soon... :)

    1 year ago

  • staroftheeast

    staroftheeast says:

    Great tips, great article, thanks for sharing everyone!

    1 year ago

  • BlueTerracotta

    BlueTerracotta says:

    Great article! I love getting practical ideas that each one of us can apply to her own business!

    1 year ago

  • LittleWrenPottery

    LittleWrenPottery says:

    Great article, I'm trying to get my product range started really helpful piece. Thanks!

    1 year ago

  • designMatter

    designMatter says:

    Nice! Tnx:)

    1 year ago

  • CamilleMarie

    CamilleMarie says:

    This article has definitely got me thinking. Maybe I need to be more focused...

    1 year ago

  • zafirenia

    zafirenia says:

    Great article! Thank you once again! Really inspiring!

    1 year ago

  • HouseOfLittleDresses

    HouseOfLittleDresses says:

    It's so weird. I really needed this article. I have been pondering and wondering and considering my new line for ages without daring to make a move on it. Now my head is straight and my thoughts are clear thanks to reading this. I cannot wait to get my shop going. Thank you, my focus is now considerably more focused!

    1 year ago

  • lilypchic

    lilypchic says:

    This has been really helpful, thanks so much... Lily x

    1 year ago

  • happypup

    happypup says:

    I have to get moving! thanks for this helpful info.

    1 year ago

  • MyMimsies

    MyMimsies says:

    You never fail to help me Danielle, I so look foreward to your emails. And somehow you seem to always know what I need to hear!

    1 year ago

  • wiredorchid

    wiredorchid says:

    Thank you, Danielle. I look forward to your emails every week and read every blog you highlight. I'm trying to sell through Etsy (not very successfully), so I try to absorb all the tips successful sellers give to us.

    1 year ago

  • cassandrastephanie

    cassandrastephanie says:

    Great tips, thanks!

    1 year ago

  • lauriescustomcreate

    lauriescustomcreate says:

    Thanks for posting this Danielle...it's a big help to newer sellers who may just be concentrating on "filling the shop" rather than making sure it all goes together.

    1 year ago

  • MyLillyBelle

    MyLillyBelle says:

    These are great tips, I just need to move current inventory, any ideas?

    1 year ago

  • thestapeliacompany

    thestapeliacompany says:

    Great tips. Truly. Thank you Danielle. :)

    1 year ago

  • arribachica

    arribachica says:

    I'm trying to learn as fast as I can. Thanks for the help!

    1 year ago

  • Chandeluse

    Chandeluse says:

    Good advice, but frankly? all this reading is making me tired.

    1 year ago

  • opheliasapothecary

    opheliasapothecary says:

    thankyou miss danielle, for including my body butter in related topics! you rock! also, lots of fabulous info here for getting your product line branded and out there! thanks for sharing!

    1 year ago

  • sewsuzanne

    sewsuzanne says:

    Good article! I am in the middle of revamping our shop - almost reading for a relaunch! Alot of good info here. Thanks! :)

    1 year ago

  • jargonhead

    jargonhead says:

    Awesome article! Thanks so much.

    1 year ago

  • VintiqueLa

    VintiqueLa says:

    Thanks for the info!

    1 year ago

  • thunderrose

    thunderrose says:

    Good article. Love the art. Thanks.

    1 year ago

  • needleyou

    needleyou says:

    I guess you could say that I've launched my own little thing here on Etsy about a year ago, but still looking to get to a 50th sale. Thumbs up on the information from everyone in this article. What keeps propeling me forward are the encouraging comments customers, friends, family & strangers have to say about my items; it really inspires me to do more. :D

    1 year ago

  • hausofgmone

    hausofgmone says:

    Great article truly inspirational!

    1 year ago

  • senasmiles

    senasmiles says:

    Thanks for the information....truly informative and insperational

    1 year ago

  • jodieflowers

    jodieflowers says:

    Awesome and Inspiring!

    1 year ago

  • good4you

    good4you says:

    Great Info! Thank You <3 Good 4 You Tea Co.

    1 year ago

  • artstudio

    artstudio says:

    Great, lot's of good advise her - thanks! :)

    1 year ago

  • newhopebeading

    newhopebeading says:

    Thank you sooo much for including my pea pod necklaces and initial pendants... oh and BTW my 7 year old says I owe in a new tub of Air Dry Clay!!!!

    1 year ago

  • YouCrazyBird

    YouCrazyBird says:

    Great article, and huge congrats to Fallen Angel Brass! They have the best customer service and are lovely people!

    1 year ago

  • PursuitsofHappiness

    PursuitsofHappiness says:

    Definitely some good stuff in this article, thank you all for sharing!

    1 year ago

  • blackbird72

    blackbird72 says:

    Great article and Congrats to New Hope Beading!

    1 year ago

  • efratjewelry

    efratjewelry says:

    Great tips! than you very much:)

    1 year ago

  • Foule

    Foule says:

    amazing.. thanks!

    1 year ago

  • LAccentNou

    LAccentNou says:

    Great tips! Thank you!

    1 year ago

  • fivepluszero

    fivepluszero says:

    awesome! thank you for your article!

    1 year ago

  • wandaandkrystyna

    wandaandkrystyna says:

    very valuable article, excellent work!!

    1 year ago

  • inoudidsattic

    inoudidsattic says:

    Thanks for sharing this very useful information.

    1 year ago

  • duchessdesigns

    duchessdesigns says:

    great information, thanks

    1 year ago

  • Parachute425

    Parachute425 says:

    Yes, this came along at just the right time for me as well. Thank you.

    1 year ago

  • CuteByDesign

    CuteByDesign says:

    I appreciate all of the advice. It is definitely encouraging me to do something serious about my Etsy shop. It is so easy to get pulled away from what pleases you, excites you and is authentic to what and who you are. I keep falling in to that trap over and over again. I have a voice and a point of view. That is what I want people to see each and every time they visit my site, not be confused by the array of items. Thank you immensely. Jerry

    1 year ago

  • Gabsie

    Gabsie says:

    Joehoe, and so it is!

    1 year ago

  • sleepymoondesign

    sleepymoondesign says:

    Funny! There always seems to be a blog post that is helpful to something I am doing at the time! What a great bunch of info! Thanks

    1 year ago

  • ButterflyFeetShop

    ButterflyFeetShop says:

    Thank you for the article.

    1 year ago

  • nicolegarner83

    nicolegarner83 says:

    Great advice!! I have some ideas I am writing down to help my shop out.

    1 year ago

  • downpour

    downpour says:

    I am just starting out. Loved your article.

    1 year ago

  • kizzyrayan123

    kizzyrayan123 says:

    Great advice. Thanks to all the contributors!

    1 year ago

  • sukran

    sukran says:

    I'll use these awesome tips before sunrise. Thank you very much

    1 year ago

  • MysticalRaindrops

    MysticalRaindrops says:

    Thanks for the tips!

    1 year ago

  • capitalcitycrafts

    capitalcitycrafts says:

    Thanks for sharing this great advice. I'm always looking for ways to improve.

    1 year ago

  • tagyouritbykari

    tagyouritbykari says:

    I definately need to get to sewing some cold weather stuff! Thanks for the shove!

    1 year ago

  • LeahsGrannie06

    LeahsGrannie06 says:

    Very helpful tips! Nice work!

    1 year ago

  • poplovedesigns

    poplovedesigns says:

    Wonderful tips! I've learned many of these things along the way - I wish I'd had someone to tell me these sorts of things a year ago! <3 Andrea

    1 year ago

  • meliannaa

    meliannaa says:

    thanks...wonderful tips.

    1 year ago

  • elisawalshdesigns

    elisawalshdesigns says:

    I'm ready Let's go!

    1 year ago

  • symbioticsisters

    symbioticsisters says:

    Whenever I check the status of my Etsy page, and see less activity than desired, I check out blogs like yours...encouraging, realistic, and even inspirational. Thanks for the great info!!

    1 year ago

  • wildemoon

    wildemoon says:

    Definitely interesting things to think about - thanks for sharing!

    1 year ago

  • Type7872

    Type7872 says:

    Good information. Congratulations on your success.

    1 year ago

  • jguilddesigns

    jguilddesigns says:

    Some good things to think about, thanks!

    1 year ago

  • prissyantiques

    prissyantiques says:

    lots of good information!! Thank you!!

    1 year ago

  • BonTons

    BonTons says:

    Great info

    1 year ago

  • StringsnTings

    StringsnTings says:

    Very inspiring, thank you so much for the wonderful information! These blog posts are what make me love Etsy so much!

    1 year ago

  • BlueKimonoStudio

    BlueKimonoStudio says:

    Danielle: this is a great post and I learned a lot, but one thing I didn't learn is exactly what you mean by a line. It would help to have that defined. Is a "line" a collection of products that's only offered for sale in one season? That's unified by a theme or color or season? I'm not clear.

    1 year ago

  • aileenrae

    aileenrae says:

    More helpful tips! Thanks so much!!

    1 year ago

  • zstilo

    zstilo says:

    Beautiful creations!

    1 year ago

  • GiDu

    GiDu says:

    I love this article! Great tips!! Thank you!!

    1 year ago

  • bowtiquebycarey

    bowtiquebycarey says:

    Thanks for all the info! It's so nice that so many people share helpful info.

    1 year ago

  • bowtiquebycarey

    bowtiquebycarey says:

    Always such great information available, Thanks!

    1 year ago

  • jeanettespatisserie

    jeanettespatisserie says:

    Thanks for the tips and very informative information.

    1 year ago

  • embroideredheirlooms

    embroideredheirlooms says:

    Great tips - thank you!

    1 year ago

  • SillyBuddy

    SillyBuddy says:

    Very helpful, thank you for this article.

    1 year ago

  • TheNightjar

    TheNightjar says:

    fantastic and very resourceful tips, TY so much

    1 year ago

  • shouldershirts

    shouldershirts says:

    Just starting out and these are great ideas!! Thank you.

    1 year ago

  • gemalot

    gemalot says:

    I have just opened my Etsy shop. I still have some fine tuning to do, however the wealth of information available on this site is priceless. If you have a chance, please check out my site and let me know what you think or if you have any suggestions (gemalot.etsy.com). I admire all of the Etsy sellers and value your opinion. Of course, if you like what I have done so far, please feel free to favorite me. Thanks so much!

    1 year ago

  • hattricks

    hattricks says:

    Great info from all! TY so much.. Lots to learn from smart, accomplished and giving folks on Etsy..

    1 year ago

  • jessicarayes

    jessicarayes says:

    So helpful! I'm glad I came across this.. Thank you for sharing!

    1 year ago

  • TheMayFlower

    TheMayFlower says:

    great article! i was just about to start on a collection too!

    1 year ago

  • ElementalSpirit2

    ElementalSpirit2 says:

    Wonderful and very useful information! I am working on a line for the fall in Polymer jewelry. This helps me to envision a more cohesive look for my shoppe. I appreciate the artists that have given of theri time and experience. Blessings!

    1 year ago

  • BarkingBirds

    BarkingBirds says:

    Great article! Also, thanks for the idea of a mailing list. I signed up with mailchimp. :)

    1 year ago

  • poSali

    poSali says:

    This article is just what I needed! Many thanks!

    1 year ago

  • MiniMementos

    MiniMementos says:

    Woah, great info. Thanks for the help! I'm going to bookmark this page.

    1 year ago

  • omordah

    omordah says:

    Excellent advise. Now I feel like I should go back to the drawing board!

    1 year ago

  • birribe

    birribe says:

    Great inspiring reading

    1 year ago

  • REVISEDJEWELRY

    REVISEDJEWELRY says:

    Thanks for the Great Advice

    1 year ago

  • WayuuSusu

    WayuuSusu says:

    thank you SO much for this article! I just opened my seocnd shop Wayuususu/etsy.com as a way to show my handmade items, separate from my vintage ones. I am now rethinking the store and working on unifying the looks, items, etc.

    1 year ago

  • knitmystique

    knitmystique says:

    Great advice!! Thanks

    1 year ago

  • ShereesAtelier

    ShereesAtelier says:

    Thanks for sharing this advice. The point about reaching out really hit home...I need to work on that!

    1 year ago

  • PureSin

    PureSin says:

    awesome ! thanks

    1 year ago

  • mwgregory

    mwgregory says:

    Thank you very much for the advice. :o)

    1 year ago

  • gfayedesigns

    gfayedesigns says:

    Thanks for the awesome tips!

    1 year ago

  • anadiazarte

    anadiazarte says:

    Great advice!, thank you so much!.

    1 year ago

  • BlitheBonny

    BlitheBonny says:

    Really really interesting and helpful.

    1 year ago

  • littlebirddesignuk

    littlebirddesignuk says:

    Thanks for the tips. I'm feeling more and more ready to create my new cohesive line of books!

    1 year ago

  • bluepigeoncreations

    bluepigeoncreations says:

    Makes me want to start a new line of creatures! Thank you

    1 year ago

  • peanutmm

    peanutmm says:

    Wonderful advice! Thanks for the interesting and helpful tips.

    1 year ago

  • CEREAL49

    CEREAL49 says:

    I HAVE BEEN CREATING JEWELRY, CLOTHING AND HANDBAGS FOR A VERY LONG TIME. I HAVE ALWAYS GIVEN THEM AWAY AS GIFTS, HOWEVER, MY LIFE HAS ENTERED A NEW CHAPTER - MY HUSBAND LOST ALL OF OUR SAVINGS - NOT KNOWING THIS I CONTINUED TO LIVE AS WE HAD ALWAYS LIVED - UNTIL THE DAY THAT HE TOLD ME EVERYTHING WAS GONE AND HE DID NOT KNOW HOW WE WERE GOING TO PAY THE BILLS. THEN HIS SALARY WAS CUT BY 63%, THEN A STROKE IN JULY AND I HAVE BEEN TOLD BY HIS BOSSES THAT HE WILL PROBABLY BE LAID OFF BECAUSE THEY CANNOT AFFORD TO PAY HIM WHEN HE CANNOT PERFORM AS BEFORE -------------- SO AT 61, I NEED TO TURN MY LOVE OF ART TO WEAR INTO $$$. I AM LOOKING FOR ANY AND ALL HELP FROM PEOPLE THAT ARE MAKING A LIVING SELLING WHAT THEY HAVE CREATED.

    1 year ago

  • CEREAL49

    CEREAL49 says:

    WONDERFUL ----

    1 year ago

  • CEREAL49

    CEREAL49 says:

    MY EMAIL ADDRESS IS: MJONES314@TAMPABAY.RR.COM I HAVE 2 DELPHI EZ KILNS, HOWEVER, I CANNOT SEEM TO FIGURE OUT THE PROGRAMMING --- IF ANY0NE CAN HELP ME WITH THAT, PLEASE EMAIL ME. THANK YOU, CAROL JONES

    1 year ago

  • GemdropsoftheFalls

    GemdropsoftheFalls says:

    Thanks for sharing! Every November we have an open house for our jewelry and we create a new Fall/Winter line because we have some loyal customers that we can't let down! Thanks for giving some insight that's more indepth about creating a line.

    1 year ago

  • NatalieJCollection

    NatalieJCollection says:

    It is great to get new ideas of how to make my business grow! i love creating new things, o starting a new line of products sounds like a great idea! Thanks for sharing!

    1 year ago

  • StelmaDesigns

    StelmaDesigns says:

    This is one of the most inspiring articles yet. I have not tackled launching a complete "line". I normally just work at my own pace and add new necklaces when I get then finished! Not very business like I am thinking.

    1 year ago

  • iTagStudios

    iTagStudios says:

    Terrific advice--thank you, dear Etsy shop owners, for your generosity and encouragement!

    1 year ago

  • Silverdays

    Silverdays says:

    great ideas

    1 year ago

  • frannj67

    frannj67 says:

    hi glad to read you all--I have been selling on pc for 10 years now and love it every day is a new adventure and now I was told about etsy a few months back and I hope my dollhouse mini's do just as good on etsy also, they are all from recycable items and every new idea that pops in my heads just amazes me as well as others I show them to. well good luck to everyone

    1 year ago

  • frannj67

    frannj67 says:

    I just love expressing myself on these pages thank you all for your ideas

    1 year ago

  • SciFiKnits

    SciFiKnits says:

    Thanks! This is informative and actually answers some questions about products we'd been thinking about.

    1 year ago

  • paramijewelry

    paramijewelry says:

    Great info! Thanks for all of the helpful tips:)

    1 year ago

  • JoshuaByOak

    JoshuaByOak says:

    Great tips. Thank you for the great article!

    1 year ago

  • 1022SeaShellAve

    1022SeaShellAve says:

    Such great information!!!!! YAY!!

    1 year ago

  • SpackleTheGap

    SpackleTheGap says:

    An absolutely fantastic article full of great info!!! Thank you so so much! :)

    1 year ago

  • CharitableCreations

    CharitableCreations says:

    Love all the great info!! Thanks so much for sharing!!

    1 year ago

  • CounterFitCakes

    CounterFitCakes says:

    Thanks!!

    1 year ago

  • Julieriis

    Julieriis says:

    So much good advice - thank you!

    1 year ago

  • debdeanart

    debdeanart says:

    Trying hard to bring atention to my Etsy shop...thanks for the advice!

    1 year ago

  • kokadots

    kokadots says:

    Fantastic stuff.....gave me a new direction to work on re-doing my shop! Thanks!!!!!

    1 year ago

  • desertsoapstone

    desertsoapstone says:

    Very helpful article! Thank you Danielle!

    1 year ago

  • dirtdancestonewerks

    dirtdancestonewerks says:

    Still searching for that perfect product line that I will have a passion for producing. Thanks for the info to keep me on track from the start.

    1 year ago

  • AvaGirlDesigns

    AvaGirlDesigns says:

    I think having a products line is very important so that you are focused and cohesive in your products. Great tips for all!

    1 year ago

  • SamCovers

    SamCovers says:

    Great advice! Thank you

    1 year ago

  • space1171

    space1171 says:

    This was very helpful. I'm a newbie just putting together my shop and really needed this.

    1 year ago

  • isidro

    isidro says:

    Thank you all for sharing your tips. I get something new every time I look this way.

    1 year ago

  • stephanielevy

    stephanielevy says:

    great article!!

    1 year ago

  • handpaintedsilks

    handpaintedsilks says:

    I think I can, I think I can, I think I can.... especially after this article! Thanks!!

    1 year ago

  • prettypicking

    prettypicking says:

    As someone who is just starting out I want to make sure I don't set myself up for failure...this article will definitely help with my success! Cheers :D

    1 year ago

  • FriperieFrance

    FriperieFrance says:

    I'm on the nursery slopes of this lovely site - about three days since I opened my shop. So words from the wise ones who've gone before is very helpful. Thank you. My first step into 'the community'.

    1 year ago

  • spiranna

    spiranna says:

    Very new to this and loved the advice given on your article. What a wonderful bunch of ideas..Thank you..:)

    1 year ago

  • thedas

    thedas says:

    Very great tips! thanks!

    1 year ago

  • houseofistria

    houseofistria says:

    AWESOME i overcame my internet shyness (which i dont have in real life, weirdly) and contacted two blogs to review my products/store... i hope theyll reply! thank you so much House of Istria xx

    1 year ago

  • JKdesignsMe

    JKdesignsMe says:

    Love the input.Would love for more people to see my store and give feedback.I'm new and not sure how to check how many views i've had. Also weither its not their style but would refer it to others or I love your stuff & do you have anything in "this color?".

    1 year ago

  • ModernShop

    ModernShop says:

    Very timely advice!

    1 year ago

  • lovers2009

    lovers2009 says:

    great estyers+++++++ amazing+++++++++++++++

    1 year ago

  • KinkyCatDesigns

    KinkyCatDesigns says:

    I came across this at the best time possible, thanks so much for the advice!

    1 year ago

  • cosmiksouls

    cosmiksouls says:

    Fabulous advice ... Thanks !!!!

    1 year ago

  • megous

    megous says:

    Mount Rainier in the Morning" by Matthew Bell is the winning image in the National Park Service's 2010 National Historic Landmark Photo Contest. Twelve other photos received Honorable Mentions, including one by MotorHome staffer Patricia Marroquin. ------------------------------------------- Used Motorhome UK

    1 year ago

  • graceeverlasting

    graceeverlasting says:

    Great ideas and very helpful

    1 year ago

  • diaxeiros

    diaxeiros says:

    When I started my Valentines "Heart me do" collection, I mentioned it also in the top of the shop announcement. Thank you for your useful tips!!

    1 year ago

  • mehran

    mehran says:

    Great,thank you.

    1 year ago

  • brooknoel

    brooknoel says:

    Great article. Thanks for the idea.

    1 year ago

  • JudiRussell

    JudiRussell says:

    Thanks for the great tips!

    1 year ago

  • boutiquevintage72

    boutiquevintage72 says:

    As always, a fabulously helpful blog ;) Thank you!

    327 days ago

  • twistedsticks

    twistedsticks says:

    Being a newbie, this was good info

    257 days ago

  • lamarshockley

    lamarshockley says:

    Wonderful!!!!

    216 days ago

  • brendasbijoux

    brendasbijoux says:

    Just opened my shop tonight, so I was thrilled to see your tips! Thank you!

    188 days ago

  • marliegh13

    marliegh13 says:

    This was helpful, Thanks!

    150 days ago

  • GreenAteliere

    GreenAteliere says:

    Wonderful!

    143 days ago

  • lindaalfred2000

    lindaalfred2000 says:

    Always learn something useful here.

    140 days ago

  • jacmatsuo

    Jacqueline Chan from whimsymilieu says:

    I am launching a new jewelry collection in a few weeks - this was a good read; thanks! :)

    82 days ago

  • milkthreads

    Caleb's Granni from MilkThreads says:

    I have 3 new lines in my head already, now to find the time and money to market them.....I keep trying, but this is much harder than I thought it would be. Thank you for the info, I would be lost without all the selling tips and info.

    27 days ago