Etsy Success: Merchandising for the Holidays

daniellexo

Story by daniellexo

Published on Sept 30, 2010 in Seller Handbook

Photo by CalefBrown

daniellexo

Here’s a little secret I learned a few years back, my first year selling my work on Etsy: not only were sales more bountiful in the winter months, but each package I sent usually connected me with two prospective fans, not just one. Since many sales on Etsy in the last quarter of the year are gifts, I aimed to turn the gift giver and the gift recipient into admirers of my Etsy shop. In order to thoughtfully offer the right give-able item, the first step is to contemplate your unique buyer.

Coffee with Woody by littlebranches

Let’s consider what type of person is visiting your Etsy shop during the winter months. Someone shopping for a gift on Etsy can be a stay-at-home mom, a teen buying gifts for friends, a boss looking for something for her team. Because there are so many different types of people buying gifts on Etsy, it’s up to you to try to answer the question, “What does the gift giver drawn to your shop look like?” Create a description of your ideal shopper. How old are they? What are their hobbies? Where do they spend their holidays? What do they wear to holiday parties? Who do they shop for?

“Not everyone is going to want to buy your product.  But that’s okay.  Finding your target market is about finding the people who appreciate you for who you are and what you do. These are the people who need somebody like you to bring a little handmade goodness into their life. These are the people who want to buy everything you have to sell. And these are the people who will go out of their way to tell their friends about you.”  — Target Market: Finding the Right People

When the weather gets cold and the year feels long, many of us turn to the company of others to keep warm. Most of us show up with a gift for the hostess, but remember, not all holiday shoppers are looking for gifts for others, they might be looking for that perfect outfit to wear to their holiday work party. (And yes, some of us are like me and hibernate with video games and pie and online shopping, and maybe this is your target market? Something to think about!)

Classic Long Luxury Cabled Scarf by KerreraSkye

Depending on where you are in the world (and where most of your buyers are located), the last few months of the year are perfect to stock up on woolly, warm accessories (or late spring accessories if you’re in the Southern Hemisphere). I asked our resident merchandising expert, marymary, what kind of accessories she thinks will be hot this winter.  ”Heavier materials such as wools, leathers, and thick blends make up the fall palette leading into winter. Popular motifs this year consist of animal prints, faux fur, equestrian style, military components, tribal references, geometric shapes and patterns, heavy and delicate embellishment and ornamentation, along with structural tailored shapes. Among my favorite accessory trends we’ve spotted emerging this season are sheer and embellished stockings, larger than life cowls, animal shapes, a throwback to ’80s leg and arm warmers, structured fascinators, spats with a Victorian flare, long chain body jewelry, and shoulder epaulets.”

Ticking and Burlap Stocking with Chalkboard Ornament by myadobecottage

While I had Mary’s attention, I picked her brain about last year’s biggest trends for gifts on Etsy.  ”Selling trends we noticed across all gift categories last season, which we expect to remain hot this year, include options for personalization, the incorporation of chalkboard or other writable surfaces, vintage references, shiny metallics and sparkles, and clever new takes on traditional classics. Last year some of the strongest popular trends surrounded woodland aesthetics and vampire themes. For an extended list of seasonal trends across the site, be sure to follow the monthly merchandising series.”

So my challenge to you, dear Etsy artist, collector and creator, can you ponder these types of buyers and hot trends and use this information to launch a new product line? Or perhaps add more of what you already create that will fly off your virtual shelves in the winter months?

 

“The overriding requirement of any product line, irrespective of size, is a sense of cohesiveness and a distinct brand identity, feel and style. This sense of unity can come from any number of places — a common use of fabric, be it felt, rubber or wood; a distinctive approach to pattern and color; beautiful packaging; a common functionality like kitchen utensils or kids’ toys; a commitment to eco-friendliness; an interesting naming solution; or a sense of playfulness and fun.”
— Design*Sponge’s Biz Ladies: Creating a Product Line

Feeling overwhelmed and have little time to develop a new product line? Neither does Etsy seller AlissaJacobs, and she has the perfect solution. “I would love to add lots of new items and holiday themed lovelies, but that just may not be a reality for me this year. Instead, I’m thinking of how to present items I currently sell into gift sets and offer lovely packaging.” Have a peek at some of her ideas on her blog, Quiltish.

iPod Case Dark Gray Wool Felt by byrdandbelle

If you do have the time, consider your target market, holiday trends and your unique point of view to create perfectly give-able line of work. Get started now with prototypes! Angie of byrdandbelle says, “Prior to introducing anything, I start making prototypes. I ‘practice’ any new techniques and refine the construction until I feel confident I can execute it well every time. More than that, it has to be a process that doesn’t make me shudder at the thought of actually having to do it a few hundred times. I remind myself that having a successful shop is as much about enjoying what I’m doing as it is about sales.”

Stacking Rings by monkeysalwayslook

Allison of monkeysalwayslook wants you to also think about your product line price points. “Creating items with a range of price points creates sale opportunities. Those lower price point items can be add-ons for a customer purchasing mid-priced items and the high priced items can be that special gift for a loved one. This is the best time to expand the items you offer so you hit the ground running.”

I’d love to hear what products worked for you last holiday season, and what you’re thinking about changing or adding this winter. Let me know in the comments below!

 

Etsy Success Holiday Boot Camp | Finding Your Niche | Sign up for Etsy Success Emails

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  • polkadotmagpie

    polkadotmagpie says:

    Thanks for the great input. I always read Daniellexo's reading links. Appreciate MM's merchandising threads. Here we go!

    1 year ago

  • rosebudshome

    rosebudshome says:

    Getting ready for the winter months takes time and thought, I need to listen to this advice thanks.

    1 year ago

  • DecoFamara

    DecoFamara says:

    Thank you. Ready for Holidays.

    1 year ago

  • luxeloft

    luxeloft says:

    Thanks for the great advice! Now I have some great inspiration for my new products I'm going to add.

    1 year ago

  • janellehaskin

    janellehaskin says:

    Thanks for the advice! Jingle Bells, Jingle Bells...

    1 year ago

  • DIVINEsweetness

    DIVINEsweetness says:

    a wonderful read! thank you! =)

    1 year ago

  • LizzyClara

    LizzyClara says:

    thank you, very useful... I was looking for ideas expanding on the concept of having 2 prospective fans. I send out additional gift tags so the purchaser has something to keep too... I also think it's a great idea to package differently or make a set of something.. thanks Dale

    1 year ago

  • bylynnkrestel

    bylynnkrestel says:

    oh such good advice!! thank you danielle!

    1 year ago

  • Floreal

    Floreal says:

    Very Helpful article, Danille and Mary. Thanks Ruchi

    1 year ago

  • patchesnthings

    patchesnthings says:

    Very useful information. Thank you for sharing these ideas.

    1 year ago

  • SewnNatural

    SewnNatural says:

    Super - thank you!!

    1 year ago

  • JL67

    JL67 says:

    Thanks for the helpful advice ladies... :)

    1 year ago

  • DelicateDaisy

    DelicateDaisy says:

    Thank you! Great information - got my wheels turning :)

    1 year ago

  • michabella

    michabella says:

    This is a great article, thanks ladies!! I definitely am inspired to get started!

    1 year ago

  • dualchocolate

    dualchocolate says:

    thank you thank you! 100% aiming to give the gift that keeps on giving!!!

    1 year ago

  • Mclovebuddy

    Mclovebuddy says:

    wonderful article. thanks.

    1 year ago

  • NaturalAmber

    NaturalAmber says:

    This was a great article!

    1 year ago

  • peaseblossomstudio

    peaseblossomstudio says:

    Thank you for the tips. :)

    1 year ago

  • RedMarionette

    RedMarionette says:

    A wonderfully informative article! As usual thank you so much for helping us along our journeys through handmade businesses!

    1 year ago

  • lindaketelhut

    lindaketelhut says:

    Helpful suggestions to get me get geared up for the holidays. Thank You!

    1 year ago

  • julessabjewelry

    julessabjewelry says:

    This is truly going to be my first holiday season and I am re-designing my packaging for gifts as well as folks buying for themselves and I think it will make a huge difference in my presence. Thank you for sharing these wonderful tips and articles - they will provide a lot of help in my plans this year.

    1 year ago

  • LucentJewels

    LucentJewels says:

    Thanks so much for the helpful advice - vital for newbies like me!

    1 year ago

  • CarryTheWord

    CarryTheWord says:

    Great suggestions!

    1 year ago

  • WalterSilva

    WalterSilva says:

    thanks for the suggestions!

    1 year ago

  • adorablecouture09

    adorablecouture09 says:

    Thanks! As a newer Etsyer I am always trying to figur eout how to boost my sales. Thank you!!!! Cheers!

    1 year ago

  • mattyhandmadecrafts

    mattyhandmadecrafts says:

    Thank you very much!

    1 year ago

  • MegnificentCo

    MegnificentCo says:

    Love the scarf by KerreraSkye!

    1 year ago

  • JuncTure9

    JuncTure9 says:

    Great article!!! Thanks!!

    1 year ago

  • gototes

    gototes says:

    Great tips and ideas; thank you!!

    1 year ago

  • sewlola

    sewlola says:

    I am getting ready for the holidays and this advice is wonderful!

    1 year ago

  • rubyrockwell

    rubyrockwell says:

    thank you for the inspiration! also LOVE the "related items!"

    1 year ago

  • MaineHarbour

    MaineHarbour says:

    this was a great write up! thank you for sharing.

    1 year ago

  • ClippieDepot

    ClippieDepot says:

    Great read :)

    1 year ago

  • AndrewGableArtist

    AndrewGableArtist says:

    Alright thanks for the input

    1 year ago

  • JewelryByJLy

    JewelryByJLy says:

    Thank you so much for the wonderful advice!

    1 year ago

  • marykerran

    marykerran says:

    Thank you so much. I always read everything you send to me.

    1 year ago

  • sweetharvey

    sweetharvey says:

    Oh yes - holiday season here we come!!!!!

    1 year ago

  • CactusAndOlive

    CactusAndOlive says:

    This article is awesome! Thank you Danielle!

    1 year ago

  • tomokotahara

    tomokotahara says:

    Thank you!

    1 year ago

  • SoleDeVita

    SoleDeVita says:

    Thank you So so much! This was very Helpful! :)

    1 year ago

  • woodnique

    woodnique says:

    Thanks for the suggestions.

    1 year ago

  • sabahnur

    sabahnur says:

    excellent guide! thanks for summary!

    1 year ago

  • IcingOnTheCupcake

    IcingOnTheCupcake says:

    Thanks for the tips... the holidays always seem to sneak up so fast!

    1 year ago

  • one9designs

    one9designs says:

    mmm...pie + online shopping...yes, that sounds about right for me!! :)

    1 year ago

  • WhisperingOak

    WhisperingOak says:

    Love your blog. Full of amazing tips.

    1 year ago

  • SimpleJoysPaperie

    SimpleJoysPaperie says:

    Such a great article and well-made points! To answer your question, several of my wreaths were given as gifts, and in turn, I got more orders in the following months from the happy recipients. :)

    1 year ago

  • JulieMeyer

    JulieMeyer says:

    Yikes - Oct 1st tomorrow, time to get to work. Thanks!

    1 year ago

  • AutumnJo

    AutumnJo says:

    Thanks for sharing! I was a gift shop merchandiser and always love reading ways to apply that to online shopping.

    1 year ago

  • LisaManuels

    LisaManuels says:

    What a great article. Thank you!

    1 year ago

  • wahlrus

    wahlrus says:

    It's already time! Great post- very helpful- THANKS! etsyLove from, Jamie

    1 year ago

  • Gamut

    Gamut says:

    well, it is good when what you are inspired by and what is hot are on the same path. I have been recently inspired by ethnic tribal beads such as american indian, african, indian....also throwing in the woodland themes. Thanks for the article!

    1 year ago

  • KristyLynnJewelry

    KristyLynnJewelry says:

    Great advice, def has my wheels turning! Thank you and good luck to everyone!!!

    1 year ago

  • paramountvintage

    paramountvintage says:

    great advice!!!

    1 year ago

  • shecological

    shecological says:

    thanks for the tips and the inspiration!

    1 year ago

  • wagsandwiggles

    wagsandwiggles says:

    Thanks for sharing your great insight with us!

    1 year ago

  • WeeBindery

    WeeBindery says:

    Thank you! I am ready for the Holidays!!

    1 year ago

  • BitsandBarley

    BitsandBarley says:

    Very helpful! Thanks!!

    1 year ago

  • redyellowandblueink

    redyellowandblueink says:

    Thanks for the "It's time" reminder! Great things to think about with product line. For a lot of people, like me, it can be a challenge to figure out what people want, so I started with the most basic thing which was to have a range of prices in my shop. I have found that is a good start and it has worked for me. It seems that adults buy the higher priced items for adult friends and family and the lower price item tends to go to kids and nephews and nieces in the family. And since my shop has a central theme I have found people combining items to give a gift package. I am thinking of adding some very simple hand printed gift cards into my shop.

    1 year ago

  • Raceytay

    Raceytay says:

    Some great advice. Thank you

    1 year ago

  • FuzzyWuzzyBoutique

    FuzzyWuzzyBoutique says:

    Great Article! I am very busy getting ready for the Holidays! I should be sewing right now instead of reading articles but I just can't help myself!

    1 year ago

  • weatheredsilo

    weatheredsilo says:

    ooh, so many ideas to help me focus this holiday season. Thanks Danielle! ;-)

    1 year ago

  • chia83

    chia83 says:

    Great article! Cannot wait for the holidays to come this year. Will definitely try and stock up on some of my themed items.

    1 year ago

  • poppyswickedgarden

    poppyswickedgarden says:

    what a wonderfully insightful article! Thank you Danielle:) This especially helpful to those New to Etsy this year:)

    1 year ago

  • FabricGalore

    FabricGalore says:

    Great article & good advice!

    1 year ago

  • littlesaplingtoys

    littlesaplingtoys says:

    Having a cohesive product line and price range of items available has been successful for us as well. Thank you for the other tips and reminders!

    1 year ago

  • allisajacobs

    allisajacobs says:

    wow! thank you so much for the mention, I really appreciate it & am inspired by everyone's fantastic advice!

    1 year ago

  • LittleWrenPottery

    LittleWrenPottery says:

    Great tips, especially about how to profile prospective shoppers, thanks!

    1 year ago

  • monkeyandsquirrel

    monkeyandsquirrel says:

    can't believe it's already holiday time again here on etsy. so exciting! last year was amazing and i'm stoked for it to begin again... thanks etsy!!!

    1 year ago

  • doodlekreations

    doodlekreations says:

    invaluable advice ! Thank you for sharing tips for the upcoming holidays.

    1 year ago

  • OneClayBead

    OneClayBead says:

    Great advice! I made a note of the trends to make sure that I am highlighting those in my tags, copy, and staging. Very helpful!

    1 year ago

  • BloomAndBarnacle

    BloomAndBarnacle says:

    Thanks for the info, I can't believe it's almost the holidays again! I second the extra gift tag idea as a great way to reach both buyer and receiver.

    1 year ago

  • TwistedRiverClay

    TwistedRiverClay says:

    Thanks for all the information about the holiday season.

    1 year ago

  • KMalinka

    KMalinka says:

    Great article and advice:O)

    1 year ago

  • MoonDanceTextiles

    MoonDanceTextiles says:

    lots of good practical tips...this Etsy-thing I'm doing now is definitely a learning experience for me...thanks for the help...

    1 year ago

  • lovelygifts

    lovelygifts says:

    Thank's for the info!

    1 year ago

  • ohbabydotcom

    ohbabydotcom says:

    Great advice thank you!

    1 year ago

  • undertheroot

    undertheroot says:

    Magnificent tips and advice of past experiences, thank you ever so.

    1 year ago

  • LilaJo

    LilaJo says:

    Great!

    1 year ago

  • kathiroussel

    kathiroussel says:

    as always your advice is golden!

    1 year ago

  • akcArt

    akcArt says:

    Thanks for the info!

    1 year ago

  • idlehandsdesigns

    idlehandsdesigns says:

    Last year I had a padlock and key gift set that was well received. I also like to have something in my shop for under $20 ::) Thanks for the tips and clarity ladies❥

    1 year ago

  • dkalvarez

    dkalvarez says:

    Great tips, I will definitely be saving this article and reviewing comments from my fellow Etsians.

    1 year ago

  • babyjives

    babyjives says:

    thanks for the great tips and wonderful links!

    1 year ago

  • teconlene

    teconlene says:

    Very interesting post and a great item selection!

    1 year ago

  • cmu55

    cmu55 says:

    Thanks, great info.

    1 year ago

  • ikabags

    ikabags says:

    Thanks girls :) Dadaya shop is really special , everytime !

    1 year ago

  • recycledwares

    recycledwares says:

    thanks for all the information and advice. i am so excited for the holiday's soon approaching.

    1 year ago

  • GreatestJoyDesigns

    GreatestJoyDesigns says:

    Thak you for the help and since this is my first Holiday season, I have my work cut out for me!

    1 year ago

  • NancysBagsEtc

    NancysBagsEtc says:

    Great advice - thank you.

    1 year ago

  • HotLavaClothing

    HotLavaClothing says:

    Thanks so much for putting this up. I really enjoy reading these & the info definitely helps :)

    1 year ago

  • ALWAYSNBLOOM

    ALWAYSNBLOOM says:

    I had not started using ETSY until this past spring making Wedding bouquets and Pomander balls ... now I am adding Designer wreaths to my shop. I have had lots of views and sales to local customers who saw the items on my Facebook page. I think they make great gifts for the "hard to buy for" person or some one who already has Everything. The added bonus is you can use them year after year! Good luck to you all on your holiday sales, this is my first ETSY holiday so I dont know what to expect! :)

    1 year ago

  • happymaxdesigns

    happymaxdesigns says:

    Thank you! Great advice, now to get busy!

    1 year ago

  • cheapandchicvintage

    cheapandchicvintage says:

    Anyone have any suggestions for how to market VINTAGE items??? Thanks!

    1 year ago

  • metalicious

    metalicious says:

    Well written and easy to comprehend. Thanks Danielle!

    1 year ago

  • ElephantTrunkCrochet

    ElephantTrunkCrochet says:

    Thanks for getting my wheels turning!

    1 year ago

  • EvenAndy

    EvenAndy says:

    Thanks so, so much for the great article filled with very helpful links!

    1 year ago

  • UneBelleVie

    UneBelleVie says:

    Great article! Very imformative and helpful.

    1 year ago

  • crystalHeshka

    crystalHeshka says:

    Thank you for the great holiday advice. As a new seller on etsy and with it being my first holiday season here, any and all advice is so very welcome!

    1 year ago

  • ByronMorrisArt

    ByronMorrisArt says:

    thanks for the advice!

    1 year ago

  • dirttribe

    dirttribe says:

    <3 Thanks <3

    1 year ago

  • sewZinski

    sewZinski says:

    Woohooeee. Holiday Season@ Thanks for the helpful advice!

    1 year ago

  • OhDearWatson

    OhDearWatson says:

    Great tips - thanks.

    1 year ago

  • expressyourself

    expressyourself says:

    Cool to give an advice...

    1 year ago

  • daniellexoAdmin

    daniellexo says:

    cheapandchicvintage - Same advice for vintage! What kind of shoppers will you want to attract? What vintage gifts might they be looking for? What are the top sellers in your vintage shop? And the merchandising trends definitely apply to vintage too!

    1 year ago

  • vivikas

    vivikas says:

    Thanks for the advice and links!

    1 year ago

  • rozzie

    rozzie says:

    Merci!

    1 year ago

  • SweetNSassySewing

    SweetNSassySewing says:

    thanks for sharing! i better get busy!

    1 year ago

  • KettleConfections

    KettleConfections says:

    It's never too early to prepare for the holidays - thank you for sharing all these helpful tips with us!

    1 year ago

  • chasedreams

    chasedreams says:

    Good reads and very helpful advice. Thanks so much!

    1 year ago

  • skrocki

    skrocki says:

    Thanks for the advice!

    1 year ago

  • SillyBuddy

    SillyBuddy says:

    This shall be my first Holiday season on Etsy :) Very excited!

    1 year ago

  • vicinitystudio

    vicinitystudio says:

    Thanks for the reminder -off to work on Holiday cards!

    1 year ago

  • acommonthread

    acommonthread says:

    great idea - and love the part about thinking about the 2 audiences during gift time. however, any advice on how to address these 2 audiences when shipping out your item? do you include 2 business cards? do you address the giftee or gifter in your personalized note?

    1 year ago

  • crochetgal

    crochetgal says:

    Holidays are always a fun time on Etsy... full of glitz, glamour and bling!

    1 year ago

  • queennostalgia

    queennostalgia says:

    Awesome, awesome, awesome! I have lots to read and do - thank you!

    1 year ago

  • flirtdeux

    flirtdeux says:

    thanks, some cute stuff to think about!

    1 year ago

  • pinheadcreations

    pinheadcreations says:

    Great info - thanks!

    1 year ago

  • AsLuckWouldHaveIt

    AsLuckWouldHaveIt says:

    I'm looking forward to the holiday season here on etsy!

    1 year ago

  • worldknits

    worldknits says:

    Thanks for the help!

    1 year ago

  • lapisbeach

    lapisbeach says:

    Thank you for the advise and tips! I started my Etsy shop after holiday season last year- so I am thrilled to be a part of the 2010 holiday season on Etsy. I have been furiously working on stocking up my shop. Made notes of the hot themes and trends...not off to see how I can incorporate them into the lapisbeach line! Thanks again ladies!

    1 year ago

  • laceydu

    laceydu says:

    I was considering adding personalization to my metal jewelry via copper stamping, and after reading this great article, I will step into action!! Thanks, and as always: ETSY ROCKS.

    1 year ago

  • DesignerKnits

    DesignerKnits says:

    very helpful. thanks

    1 year ago

  • girltuesdayjewelry

    girltuesdayjewelry says:

    Thanks for the holiday trend ideas! Wait 'till you see what I have coming in time for the holidays!

    1 year ago

  • OriginalsbyLauren

    OriginalsbyLauren says:

    thanks for all the helpful information

    1 year ago

  • keeleybehling

    keeleybehling says:

    This is my first winter with Etsy and I am super excited! Thank you for the advice on what to expect and how to market!

    1 year ago

  • meldiddesigns

    meldiddesigns says:

    Great Holiday ideas!! Can't wait to list my new items!!

    1 year ago

  • TheOrganicIntrovert

    TheOrganicIntrovert says:

    This will be my first winter on Etsy also. I loved your article. Thank you for taking the time to offer advice and information!!

    1 year ago

  • jollyfish

    jollyfish says:

    Thank you for the wonderful article, I am looking so forward to the holiday season and I found your advice very helpful. -Lauren

    1 year ago

  • GeorginaKay

    GeorginaKay says:

    We are already for Christmas in our shop! We have some great new products which we will be introducing very soon. We have been working for some time making sure they new product is exactly as we want! We also have invested a lot of time in our packaging too. We love Christmas! :)

    1 year ago

  • candacejean

    candacejean says:

    Thank you for this! Definitely good stuff to keep in mind. I can't believe holiday shopping is upon us already..

    1 year ago

  • ApplewoodBazaar

    ApplewoodBazaar says:

    Thank you, great advice.

    1 year ago

  • AndreaFuentesDesigns

    AndreaFuentesDesigns says:

    Great article, gives me lots to think about and consider!

    1 year ago

  • beachglassshop

    beachglassshop says:

    Christmas shop should be set up within the next week - love my new beachie items - the photos will be perfect - my favorite time of year, too!

    1 year ago

  • cherryandviolet

    cherryandviolet says:

    This article has been incredibly motivating for me! I can't wait to get home and start on some new ideas! Thank you so much :)

    1 year ago

  • sweetjane

    sweetjane says:

    Great advice! I think I may look into photos of my quilts in gifts boxes!! Thanks so much.

    1 year ago

  • stitchuation

    stitchuation says:

    There is so much I have yet to absorb and put into action...I very much appreciate the info. and links to evermore info provided here!

    1 year ago

  • UneekDollDesigns

    UneekDollDesigns says:

    I do different price point characters, based on how technical the designing is- and I also have some special sets to add some variety...I can't wait to keep adding some up and coming ideas to my repertoire! Thanks for the article...:)

    1 year ago

  • SuperflyLullabies

    SuperflyLullabies says:

    sweeeeeet.

    1 year ago

  • birchbeerboutique

    birchbeerboutique says:

    for my winter line i'm analyzing trends in jewelry that have seriously long lasting appeal - that turn up every few hundred years or so in a new way. so far i've got prototypes that fuse classical settings with unexpected stones and classical stones with unexpected settings. also higher quality materials are on the list - gold fill and solid gold replaces gold plate. most exciting is an expansion into authentic bronze age jewelry. if we keep turning back to these originals to find inspiration in our new designs why not just use the real thing? i would get married all over again just to be able to do it in a roman ring from 450 AD. ;)

    1 year ago

  • ecozuzu

    ecozuzu says:

    great advice. thanks!

    1 year ago

  • BonTons

    BonTons says:

    Motivating article, I best get a move on!

    1 year ago

  • GemuineCreations

    GemuineCreations says:

    Thank you sooo much for writing this article Danielle! Great advice, motivation, and ideas to start thinking about :)

    1 year ago

  • NannasKnitting

    NannasKnitting says:

    Thanks for the advise and it is always helpful to read the tips! I'm just adding coffee cozies to Nanna's not a new invention mind you but my own take on the product. It is good for me to add items at a lower price point.

    1 year ago

  • fortheloveofpete

    fortheloveofpete says:

    This is so helpful I don't know what to do first! (I think a cup of cocoa and a cuddle with Lou the monster would be a good place to start!) Thank you so much again Danielle! (p.s. I'm seeing a Christmas in Hawaii theme for my shop!)

    1 year ago

  • fortheloveofpete

    fortheloveofpete says:

    P.S. And a big thanks to you too MM!

    1 year ago

  • BellaFresca

    BellaFresca says:

    I agree with everyone, great advice! Time to put in action my plans for holiday shop items. Different price points help, so does grouping items in a set with nice packaging.

    1 year ago

  • RococoFleurs

    RococoFleurs says:

    Thank you for the great advice once again! I have been tweaking my shop all week since last Thursdays post and have already gotten a few sales as a result! These posts are really getting me inspired to continue making my shop better. Thanks again!

    1 year ago

  • LockKing

    LockKing says:

    Love reading your articles!

    1 year ago

  • thedoggiehouse

    thedoggiehouse says:

    Thanks love it

    1 year ago

  • ZaftigDelights

    ZaftigDelights says:

    Lots of fabulous ideas!! I've been working on items to stock my shop for the holidays since August. Hoping I'll be ready!! ::o)

    1 year ago

  • silentlanguages

    silentlanguages says:

    thanks for this!

    1 year ago

  • LolaFalkDesigns

    LolaFalkDesigns says:

    Great tips! Thanks for providing :).

    1 year ago

  • JarvisGift

    JarvisGift says:

    Thank you!

    1 year ago

  • abacusbeadcreations

    abacusbeadcreations says:

    Thanks for this great article. I'm already thinking about what my new product line will be!

    1 year ago

  • bobetsy

    bobetsy says:

    thank you! lots to do!!! :)

    1 year ago

  • polkadotsandblooms

    polkadotsandblooms says:

    Thanks so much. I is my first proper christmas and all the tips and hints help me to stay tuned. Good luck all and do have some fun :-)

    1 year ago

  • ItsA10

    ItsA10 says:

    Great advise! Thank you!!

    1 year ago

  • hankietankie

    hankietankie says:

    gorgeous gift finds to add to my list!!! xoxo

    1 year ago

  • NoMoreTwistHandmade

    NoMoreTwistHandmade says:

    so appreciate the flood of terrific holiday season advice! i find especially heplful the tips about packaging and the idea of "two-for-one" potential with customers during the gift giving season. i had just started my shop last holiday season, but that's when i had my first sales--and they were all holiday-themed! so i know this stuff is super important.

    1 year ago

  • keirashine

    keirashine says:

    Thanks for being so helpful! Cheers!

    1 year ago

  • victoriaelizabethqoc

    victoriaelizabethqoc says:

    Great advice! The market I'm going for is the DIY er. So I've been trying to think of ways to tag and market my items as great gifts for people who like to craft. I know if someone gave me a kit or a PDF pattern (and a voucher for free childcare while I sew) for Christmas I would be ecstatic.

    1 year ago

  • SouthernBelleOOAK

    SouthernBelleOOAK says:

    Thanks for the great advice!

    1 year ago

  • TheWishingRoom

    TheWishingRoom says:

    Great advice, gets my wheels turning for additional products for this holiday season, to coordinate with the packaging items I am already designing. Thanks!

    1 year ago

  • weirdamiga

    weirdamiga says:

    Great advice. Much to think about!

    1 year ago

  • bluebirdsandblossoms

    bluebirdsandblossoms says:

    Great ideas! Thanks!

    1 year ago

  • OceanPatch

    OceanPatch says:

    Great ideas-Thanks! I love the idea of creating gift sets!

    1 year ago

  • BeeBeesOriginals

    BeeBeesOriginals says:

    Thanks for the shot in the arm! I needed it!

    1 year ago

  • carnevaleclay

    carnevaleclay says:

    thank you for the tips! now you have me thinking ;)

    1 year ago

  • BeeBeesOriginals

    BeeBeesOriginals says:

    Thanks for the shot in the arm! I needed it!

    1 year ago

  • bluejaybeads

    bluejaybeads says:

    Great article! I'm taking note of all your good ideas.

    1 year ago

  • lilibethsgarden

    lilibethsgarden says:

    Great advice, well done!

    1 year ago

  • larrysleatherwork

    larrysleatherwork says:

    Thank you so much for taking the time to help all of us. :)

    1 year ago

  • littlemissswan

    littlemissswan says:

    Thank you so much! Looking forward to my first holiday season!!

    1 year ago

  • Waterrose

    Waterrose says:

    Information to help one focus in on the "right" customer. Since many of us are very busy it is important to reach out to the people who will appreciate your work. Thanks for the reminder.

    1 year ago

  • hobbymakers

    hobbymakers says:

    Thanks for the advice. We are expanding similar items to those we offered last year. My stockings and stained glass are prettier than before. James is expanding his game boards.

    1 year ago

  • littlemoandfriends

    littlemoandfriends says:

    Great article! Definitely adding this to my favourites to read from time to time. Last year was my first christmas sale. What sold well for me were my themed paper dolls in winter season and summer season (for australia). I also sold plenty of 2010 calendars which people gave as gifts. This year I've started listing my 2011 calendars earlier and have been selling them at the markets. I've also offered custom portraits in my style (a wonderful etsian suggested to me) and the response is awesome! I've been taking in orders for drawing happy families this holiday season! A lot of my customers have these portraits framed or sent to families / friends for presents. Even though I haven't expanded much on my product line..I think offering my customers something customised is also what makes etsy shopping / buying special.

    1 year ago

  • GemworksBeth

    GemworksBeth says:

    Thank you for such good information and instruction. Really helps!

    1 year ago

  • SunshineDaydreamz

    SunshineDaydreamz says:

    I've got some work to do! Thanks for giving us an outline - I never know where to start...

    1 year ago

  • NSpottery

    NSpottery says:

    Thanks for the tips! So excited for Christmas!!

    1 year ago

  • seawillowherbs

    seawillowherbs says:

    Great info! Thank you so much!

    1 year ago

  • PureSin

    PureSin says:

    Great advice. Splendid!! I'm a halloween lover myself but hopefully etsyians will want to buy my stuff as gifts for others. ^-^ ... I know I am giving my things as gifts to my loved ones!!! Cheers to all.

    1 year ago

  • peanutmm

    peanutmm says:

    Great advice, Danille and Mary! Thanks for sharing all those great tips.

    1 year ago

  • modernglassart

    modernglassart says:

    Great article! Very useful for starting out here on Etsy :-) I had not at all thought of the gift-set thing - so thanks for that! Great idea :-) Good luck to everyone out there!

    1 year ago

  • NerdJerk

    NerdJerk says:

    How funny - I was just brainstorming my Holiday Lines with my friend this afternoon. I'm going to be working on crochet plus ornaments - both for on the tree and as accessories. I'm hoping it all works out. :)

    1 year ago

  • bySula

    bySula says:

    Thanks for another motivating article. I open my shop little over a month ago and I have a lot to think about for this upcoming winter season to target my market.

    1 year ago

  • LoveYouSo

    LoveYouSo says:

    Thanks for giving me a lot to think about!

    1 year ago

  • piratejayne

    piratejayne says:

    Thanks so much for the advice and this ongoing article. Your help is admired and appreciated. ~piratejayne~

    1 year ago

  • Eternitee

    Eternitee says:

    Great advice- i get so busy i forget the holidays are even approaching. i am going to brainstorm and promote handmade gift-giving this year!

    1 year ago

  • TwoBottleBlondes

    TwoBottleBlondes says:

    Thanks for the insight! Don't think we'll be modifying the product line much, but that makes me think that adding a hand-stamped gift tag to match our giftable packaging could be an easy, special touch! Yay for inspiration!

    1 year ago

  • RainbowNaturals

    RainbowNaturals says:

    Thank you, what wonderful & helpful information :-)

    1 year ago

  • accentonvintage

    accentonvintage says:

    Wonderful advice for the holidays!

    1 year ago

  • peticotees

    peticotees says:

    Great article, food for thoughts. Thank you!

    1 year ago

  • sofisticata

    sofisticata says:

    Danielle, Wonderful advice as usual!! Thank you for sharing it!!

    1 year ago

  • SilhouetteNamePics

    SilhouetteNamePics says:

    I have just recently put items on Etsy and am excited abou the new audience. Thanks you so much for this article - it gives me a lot to think about so, for now, I'd best get with it! :)

    1 year ago

  • mykky

    mykky says:

    Very helpful!! Thanks for sharing. =)

    1 year ago

  • creativeartis

    creativeartis says:

    Thank you for your advice!!

    1 year ago

  • sarahndippity

    sarahndippity says:

    Great article. This subject has been on my mind recently. I have focused on taking components of my elaborate designs and making simpler pieces of jewelry that still has my particular flare. I have also launched a new line of intricate wire woven monograms pendants to my store. These letterings are like nothing else seen on Etsy. I am crossing my fingers that they take off.

    1 year ago

  • sarahndippity

    sarahndippity says:

    Great article. This subject has been on my mind recently. I have focused on taking components of my elaborate designs and making simpler pieces of jewelry that still has my particular flare. I have also launched a new line of intricate wire woven monograms pendants to my store. These letterings are like nothing else seen on Etsy. I am crossing my fingers that they take off.

    1 year ago

  • mariaswatercolor

    mariaswatercolor says:

    great tips, it helps to hear some thoughts when you are just getting started, keep them coming!

    1 year ago

  • scoopofsugarpaper

    scoopofsugarpaper says:

    great article, thanks!

    1 year ago

  • carriveau

    carriveau says:

    My printer is running out of ink! I'm coping these articles to help me as I try to improve my shop. Thank you so much for your advice and for those who also added their comments.

    1 year ago

  • paroliro

    paroliro says:

    I know this holiday season will be a record breaker for ETSY! (Our new office in Berlin, ETSY craft night spin offs coast to coast, regular blogs from France, Germany and England indicate our buzz is growing louder.) *I love the merchandising tips, and I wish newbies and established shops a great season!

    1 year ago

  • RabbitfishJewelry

    RabbitfishJewelry says:

    This is my first holiday season on Etsy. Thanks for the tips and advice!

    1 year ago

  • vmtbwe89

    vmtbwe89 says:

    Thanks for the advise. I really enjoy what I do, I just need to get it up and going. I have had my site for a while and I am way below my goal of making it successful. I need all the marketing tips and ideas I can get. Thanks - v

    1 year ago

  • TheRoyalDetails

    TheRoyalDetails says:

    Such great tips, thanks!!!!

    1 year ago

  • JewelryDeli

    JewelryDeli says:

    Great info..thanks!

    1 year ago

  • handittou

    handittou says:

    Thanks for your advice. It is hard getting out of the 'creating mode' and into the 'selling mode' sometimes. All the contributions on subjects such as marketing and sales are really quite helpful - thanks!

    1 year ago

  • MissFiKingdom

    MissFiKingdom says:

    lots to think about.

    1 year ago

  • ezliving

    ezliving says:

    great for tip! Thanks!

    1 year ago

  • TheLodgeSpa

    TheLodgeSpa says:

    This is so helpful, thank you!

    1 year ago

  • PoppySeedsdesign

    PoppySeedsdesign says:

    thanks! I really need to digest this info since I don't really know how to change jewelry for holiday (maybe add some more sparkle!) but I am definitely working on branding right now...

    1 year ago

  • Tchoupuce

    Tchoupuce says:

    Thank you.

    1 year ago

  • WildMountainWreaths

    WildMountainWreaths says:

    Thanks for such a great article!! ~Got my wheels turning with ideas to hopefully make this Holiday Season Great!!~

    1 year ago

  • antiquegrrl

    antiquegrrl says:

    This was very helpful..thanks for taking the time to blog :)

    1 year ago

  • HornCatCreations

    HornCatCreations says:

    Wow thank you for all the great tips!

    1 year ago

  • designoptions

    designoptions says:

    great article: it inspired me to take my sketches from earlier in the year and start a completely new line of jewelry, which i had been putting off! finished 2 pieces today with 3 more in the works: look for my new shop soon:) thanks for the kick in the pants, danielle!

    1 year ago

  • DigitalCS

    DigitalCS says:

    Thank you for this great article! Very informative!:)

    1 year ago

  • challenevi

    challenevi says:

    Thank you for the great advice!! =) I just ordered up all my extra findings to I have enough on hand. Now it is time to get busy!!! =)

    1 year ago

  • spiritcleanslate

    spiritcleanslate says:

    Thank you for this wonderful article, so many valuable points. I have attended the Etsy Lab on Branding and Merchandising and heard about cohesiveness and branding your identify and it rings so true. I see it in the wonderful shops. I am in the middle of a shop makeover from all I have learned and new product line and plan to implement this valuable knowledge you give us. Thanks a million, your the best!

    1 year ago

  • Dryw

    Dryw says:

    Thanks for reminding us to get ready for holidays asap!

    1 year ago

  • treasurejewellery

    treasurejewellery says:

    Great article, thankyou for the advice XXX

    1 year ago

  • loddelina

    loddelina says:

    Thank you, I try to offer smaller, less expensive items in my shop right now - I listed three keychain charms last night and one of them sold today!

    1 year ago

  • kittylinnington

    kittylinnington says:

    Great thank you! Got lots to do now! :)

    1 year ago

  • havalazar

    havalazar says:

    Thank you for the tips. :)

    1 year ago

  • lilwildflower

    lilwildflower says:

    That is a challenge...thank you for your insights...

    1 year ago

  • STRUTHdesigns

    STRUTHdesigns says:

    Wonderful! Now to get cracking on the work!

    1 year ago

  • thedas

    thedas says:

    Great tips! Thank you for your advice!

    1 year ago

  • lorenabr

    lorenabr says:

    Great article:) love the tips! Let's hope that more sales come in in the next months:)

    1 year ago

  • emmabeadolney

    emmabeadolney says:

    I always try to appeal to the masses, maybe I should rethink this focusing on more a target audience. Great advice.

    1 year ago

  • GillianMcMurray

    GillianMcMurray says:

    For those of us not selling gift items - my best selling items are hand made paper beads that people use in their own creative projects. At this time of year I sell a lot of beads to those making their own gifts or people doing more crafting because of the long, dark nights. I like to add a few seasonal designs to my bead collections too and that way people can choose if they want seasonal themed beads or everyday ones. Remember too that just after the festive season people are spending money that might have been a Christmas gift so it needn't be full stop for sales after the festivities :o)

    1 year ago

  • floria

    floria says:

    Thank you! Very useful!

    1 year ago

  • JaniceCordeiro

    JaniceCordeiro says:

    Thanks for some great suggestions and thanks to Mary Mary for offering us the current trends. Really good reading.

    1 year ago

  • ElegantRoseBoutique

    ElegantRoseBoutique says:

    Great tips! Thanks! I plan on adding some specialty bath bombs and aromatherapy items.

    1 year ago

  • KreatedbyKarina

    KreatedbyKarina says:

    Lots of good advice here! Looking forward to our 4th holiday season here on Etsy!

    1 year ago

  • ajbeads59

    ajbeads59 says:

    I'm new to Etsy and can learn so much from everyone here. I love everything that goes with making the sale. The making of the product, the marketing and packaging. Display and photography is such a big part of it, too. There's so much to do and so little time :) Thanks Danielle!

    1 year ago

  • ThisPretty

    ThisPretty says:

    I am also a newbie, and there is so much to think about. I guess I need to figure out my target audience. I am going to really think about gift wrap and packaging. I love getting gifts in pretty packages!

    1 year ago

  • avisiontoremember

    avisiontoremember says:

    Such a great read and great advice!

    1 year ago

  • GriffinsNestJewelry

    GriffinsNestJewelry says:

    Thanks for the info. I'm new to Etsy but have a small shop with many other dealers under one roof. I have noticed that personalizing is HUGE. People want to design there own product. Even if it is just an option of color choices.

    1 year ago

  • blissthings

    blissthings says:

    Great tips and lots to think about - thanks!

    1 year ago

  • linkeldesigns

    linkeldesigns says:

    Great article and advice about your target market. What surprised me the most about last Christmas was that people will by 10 or 12 same or similar items at a time as co-worker gifts or stocking stuffers. This year I plan to be more prepared with the number of flower rings and post earrings that I have on hand so I'm not scrambling to accomodate large orders.

    1 year ago

  • theonutmegotree

    theonutmegotree says:

    i can't wait to experience the holiday season of sales!

    1 year ago

  • msangiesattic

    msangiesattic says:

    This is very help and inspiring. I have a lot to think about and need to really start pushing myself. These weekly reminders and help are a great way to stay on track.

    1 year ago

  • THINGMAJIG

    THINGMAJIG says:

    Thank you, thank you. Oh the ideas in my head. How do they all fit?

    1 year ago

  • Cranachan

    Cranachan says:

    Good advice, thank you.

    1 year ago

  • RightOnStrange

    RightOnStrange says:

    Help! I'm a photographer. Not sure what new products I can offer. (Already have 5x7 cards and am considering 4x5 cards), maybe gift tags, but...

    1 year ago

  • RightOnStrange

    RightOnStrange says:

    Help! I'm a photographer. Not sure what new products I can offer. (Already have 5x7 cards and am considering 4x5 cards), maybe gift tags, but...

    1 year ago

  • TheNightjar

    TheNightjar says:

    Danielle, these are great tips for newbies as well as shops that have been around for a while-thanks a bunch, i am off to read the links now : )

    1 year ago

  • ASHWoodshops

    ASHWoodshops says:

    Really good information and advice! Thank you

    1 year ago

  • MariesJewelryshop

    MariesJewelryshop says:

    As always great Advice!!! Thank you!!!!!!!

    1 year ago

  • darlimoda

    darlimoda says:

    Thanks for the tips. Already preparing for the holidays

    1 year ago

  • sisobaba

    sisobaba says:

    Soap seems to be a pretty good seller for christmas. I really like the idea of making gift sets, so I'll probably be getting some baskets, and packaging soap with handmade washcloths, and soap dishes. Thanks for all the good tips!

    1 year ago

  • ThePaperButton

    ThePaperButton says:

    thanks as always for wonderful tips!!

    1 year ago

  • peacoxcreations

    peacoxcreations says:

    Thanks again for the great post. Last year I sold many scrubbies (especially the apples and wreaths because they can also be used as package tie-tons) and several pine needle baskets. So this year in addition I'm combining them to have a hand made gift basket of pine needles and several scrubbies. Hope it works!!

    1 year ago

  • staceysjewelryshop

    staceysjewelryshop says:

    Thanks for your solid advice, Danielle. Since I'm still looking for my first sale, perhaps it is time for me to spend more time reading your blogs to find all the 'how to' information and less time posting my jewelry. I determined to make this work! Thanks again!

    1 year ago

  • staceysjewelryshop

    staceysjewelryshop says:

    Oops.... I'm determined to make this work!

    1 year ago

  • DesignsbyLD

    DesignsbyLD says:

    Oh thank you. The ideas and strategy make perfect sense. With the holidays fast approaching, they are sure to be on us in no time!

    1 year ago

  • abigailleigh

    abigailleigh says:

    This is great......AI'm actually planning a whole baby line w/ diaper bags, nursing covers, boppy covers, etc....and I'm going to make some clutches w/ unique found fabrics......

    1 year ago

  • jealousyjewels

    jealousyjewels says:

    Great advice as usual!! Thnx

    1 year ago

  • mpaperarts

    mpaperarts says:

    Fantastic article. Love that Monkeys Always Look!

    1 year ago

  • sarahnock

    sarahnock says:

    I love all the support Etsy gives to us.My shop is brand spanking new(a month for shop-April for buyer) and the advice is certainly appreciated!

    1 year ago

  • widdershins22

    widdershins22 says:

    Thanks for the great advice, I'm taking it to heart and will get to work. Thanks!

    1 year ago

  • BHBKidstyle

    BHBKidstyle says:

    Thank you!

    1 year ago

  • EmmaDear

    EmmaDear says:

    Very encouraging article. Thank you!

    1 year ago

  • jennyhoople

    jennyhoople says:

    Last year was my first year, so I don't know what worked for me at the holidays. (Though being featured on the front page during that busy time sure gave me a nice boost!) This year, I was thinking about my own change of outfits as the weather cools and wishing I had some longer jewelry to wear with these sweaters and turtlenecks. So I decided to plunge into a new line of necklaces on long chains (very different from the beaded necklaces up till now, though most of the chain necklaces will still feature a selection of natural beads.) I'm still in the stage of photographing them, but I'm really happy with the results (and I really like wearing them!) Lucky that long, chain necklaces just happens to be trending. (actually, I picked up on that this summer at a picnic when 6 of the 7 teenagers there all had long chain or cord necklaces with an interesting pendant of some sort) I pointed it out to them and they all looked at each other like nothing out of the ordinary was going on and I was some kind of kook for thinking that this fabulous coincidence was a new trend to stand up and take notice of. I guess they got my brain rolling :) I'm (almost) ready for the upcoming holiday season!

    1 year ago

  • BeljaysFeltnArt

    BeljaysFeltnArt says:

    So much work to do. So little time. Thanks for the guidance.

    1 year ago

  • UniquesewingBoutique

    UniquesewingBoutique says:

    As always, very helpful Danielle, I will brainstorm and I'm sure will come up with new ideas. Is it too early to add christmas items to our store??? I'm ready with some cute items. Thank's again

    1 year ago

  • ColleenH1964

    ColleenH1964 says:

    thanks for all the information, I feel inspired!

    1 year ago

  • jodieflowers

    jodieflowers says:

    Thanks for sharing. :)

    1 year ago

  • GemdropsoftheFalls

    GemdropsoftheFalls says:

    Great article. Thanks for the advice! This year we're going to try and update our photographs to spruce up our shop. We already have 198 items in our shop and not everything is photographed! So we might rotate our jewelry to keep popular items that get views for sale.

    1 year ago

  • metrostation

    metrostation says:

    I'm thinking of adding more art dealing with nostalgia or holiday themes!

    1 year ago

  • GGWatanabe

    GGWatanabe says:

    All very good ideas. Thank you, Etsy, once again for answering questions that I didn't even know I had. And thank you to all of the contributors to this article for sharing. I have signed up for the feed from Makery to get more excellent advice. Finding a market for both my Etsy shop and the products on my website has been much harder than creating my designs.

    1 year ago

  • ladybug9753

    ladybug9753 says:

    great info. Thanks so much for sharing!

    1 year ago

  • ClayCat

    ClayCat says:

    Thank you!!!!!!! Your advice, tips and suggestions are truly wonderful!!! :-)

    1 year ago

  • TrendyTrimmingsByTT

    TrendyTrimmingsByTT says:

    Thanks for the great information! Holidays can be the best time for promoting your Etsy shop and I am really looking forward to this holiday season. Thanks for helping me gear up for it!

    1 year ago

  • wildstrawberry

    wildstrawberry says:

    thank you, very useful info.

    1 year ago

  • ArtisanSoapSpa

    ArtisanSoapSpa says:

    Great advice. Trying to have something for everyone is wonderful advice I have heard many times over the years. A great selection of prices to fit anyone's budget that may stop in your shop in addition to a great selection of items is a giant step toward success. Wishing everyone a great and most fulfilled holiday/Christmas season ;)

    1 year ago

  • PictureCaps

    PictureCaps says:

    Got me thinking as usual, Etsy. Thanks for spelling it out for me. This gave me a few new ideas that I want to try.

    1 year ago

  • CarolsSewingNiche

    CarolsSewingNiche says:

    Thanks for the great article. You have affirmed some of my thinking for this holiday season in my store. I will get busy and try to produce the items in my thoughts and get them listed asap! Thanks again

    1 year ago

  • Vidalbuttons

    Vidalbuttons says:

    LOVE that Ipod nano case

    1 year ago

  • mnmnb1452

    mnmnb1452 says:

    Wonderful. Share a website with you , (==== clothes6.us ====) Believe you will love it.

    1 year ago

  • ourhobbytoyourhome

    ourhobbytoyourhome says:

    Thank You so much for the inspiring article. I have been brainstorming latetly about how to incorporate my signs into Holiday treasures that others will want to use and decorate with. I have so many great idea's I cant wait until I get to put them in my shop to share with everyone!!! Thanks again.

    1 year ago

  • CheersToJuly

    CheersToJuly says:

    Thanks so much!

    1 year ago

  • firemanbell

    firemanbell says:

    Ooooh.. wonderful products shown, especially those iPod covers!

    1 year ago

  • arcanna

    arcanna says:

    Great article, lots covered. Thanks mucho!

    1 year ago

  • gingerworld

    gingerworld says:

    Great info. Can't wait for the holiday!

    1 year ago

  • twinklyspangle

    twinklyspangle says:

    I'm excited that you mentioned chalkboard surfaces are going to be hot this year - I'm expanding my range of blackboard jewellery into cufflinks, earrings and a cute bracelet too. This article was really interesting, thank you x

    1 year ago

  • oralgasm

    oralgasm says:

    Thanks for this info!! I'm so excited for the holidays!

    1 year ago

  • poofydesigns

    poofydesigns says:

    Thanks for the info!!very helpful to us newbies;p buy one get one at %25 off at poofy designs this weekend!!

    1 year ago

  • fabiusmaximus

    fabiusmaximus says:

    This will be my first winter on Etsy - I have now idea what to expect. I already sold my first (and only!) holiday item a couple of weeks ago..... I loved your article. Thank you for taking the time to offer advice and information!!

    1 year ago

  • fergusod

    fergusod says:

    Great ideas. I will have to think about how this will work with my jewelry. Thanks and hope you have a great holiday season.

    1 year ago

  • KellyEMarra

    KellyEMarra says:

    Very helpful! Thank you. :o)

    1 year ago

  • kittybblove

    kittybblove says:

    Thank you for the nuggets of wisdom. It always helps to have your guys perspective on trends and what has worked in the past. Off to click all the links now....

    1 year ago

  • sweetmellyjane

    sweetmellyjane says:

    Great info. Thanks so much!

    1 year ago

  • Altrosa

    Altrosa says:

    that was really useful. I think I got at least an idea about how to keep going. I made some doilies with prettier fabric than the last ones and I thought I better stop doing it all together. but now I think, maybe I can adjust the design...

    1 year ago

  • catpaintingtuesday

    catpaintingtuesday says:

    This is great information. Thank you so much!

    1 year ago

  • HandsonKeepsakes

    HandsonKeepsakes says:

    Yep, now is the time to really get busy and organized, hopefully we'll all reap the rewards in a couple of months time. Thanks for keeping us motivate Danielle.

    1 year ago

  • amykempf

    amykempf says:

    I sometimes don't have time to read things on the blogs, but it is a good reminder to keep in touch with what is going on out there. Good reminders.

    1 year ago

  • Ilanaavin

    Ilanaavin says:

    Thanks for the great tips. It really is so important to think about who your clientele are !

    1 year ago

  • darkcycleclothing

    darkcycleclothing says:

    Great article! Time to get busy!

    1 year ago

  • handpaintedsilks

    handpaintedsilks says:

    Great ideas to contemplate before the season hits! Thanks!!

    1 year ago

  • turtlecheldesigns

    turtlecheldesigns says:

    This will be my first holiday season! Thanks for the tips!! It's going to get really busy around here!!

    1 year ago

  • gilstrapdesigns

    gilstrapdesigns says:

    thank you so much for writing all of this wonderful information now I'm off to read the recommended reading.

    1 year ago

  • scrapbookcompleted

    scrapbookcompleted says:

    Great article! Thanks for the tips and "recommended reading" references!

    1 year ago

  • gilstrapdesigns

    gilstrapdesigns says:

    We did real good last holiday and we plan on doing even better this year and better prepared thanks to great info. like this and the ETSY Holiday BootCamp.

    1 year ago

  • janicewd

    janicewd says:

    Thank you. You have me thinking and I feel so excited for the holidays!

    1 year ago

  • maryswoodlandcottage

    maryswoodlandcottage says:

    Great ideas .. thanks

    1 year ago

  • overtherainbowbridge

    overtherainbowbridge says:

    I'm so excited that personalized items continue to be popular as I've just started a line of customizable birthstone family trees using genuine gemstones! Does anyone have any advice on how to get the word out there about my product as there doesn't seem to be anything similar on here....

    1 year ago

  • JimmareeJewelry

    JimmareeJewelry says:

    I'm hustling to get ready - great article, thanks. By the way, is the holidays a good time to do a sale (especially in this economy)?

    1 year ago

  • SweetBabyTutus

    SweetBabyTutus says:

    Awesome, I'm new and this helped a lot!

    1 year ago

  • Ashera13

    Ashera13 says:

    thanks, that helped!

    1 year ago

  • PaperWindow

    PaperWindow says:

    I'm looking forward to my first holiday season on Etsy! Here it comes...I'm already getting my holiday products in my shop! I'm loving the extra boost from these posts and blogs :)

    1 year ago

  • ImpressionistsCache

    ImpressionistsCache says:

    Hi Danielle. I just joined and your blog was featured. Wonderful tips for the new seller, it was very helpful!!! Thank you. Debra

    1 year ago

  • frecklesoriginals

    frecklesoriginals says:

    Daniel always make sense. Great advice thank you. Can I just say? There is no where in the world where you would get the support and advice from fellow workers that we do on etsy. I had a shop on a high street for 30 years and never came across the comradeship we have on etsy. Well done us.

    1 year ago

  • blueroompottery

    blueroompottery says:

    Oh, Danielle and Mary, you are wonderful! Thank you so much for the continuous coaching, I am pretty new here and I have learned so much from you. Working away, preparing for the holidays, and hoping that they will be very rewarding. I am so grateful that you take the time and help! Thank you again, XOX

    1 year ago

  • kathartstudio

    kathartstudio says:

    Your posts are always right on Daniel. Thanks!

    1 year ago

  • LittleVintageCottage

    LittleVintageCottage says:

    This is such a great article full of easy, usable advice, thanks so much! The wheels are turning now! Tania

    1 year ago

  • 11tyone

    11tyone says:

    What a wonderful post! Thank you so much :)

    1 year ago

  • bonhomiejewelry

    bonhomiejewelry says:

    Awesome tips! I've never taken the time to examine my 'best sellers' and it's time that I do! I've been trying to use a local b&m where I sell as a testing ground for new pieces but I haven't been following through on getting the most popular items in my Etsy shop. Shame on me and time to change!!

    1 year ago

  • kadydesigns

    kadydesigns says:

    Thank You for the wonderful advice, will be thinking about that as we head into the holidays.

    1 year ago

  • MsBittyKnacks

    MsBittyKnacks says:

    Great article and just what last weeks article had me getting ready for.:)

    1 year ago

  • BethBoudin

    BethBoudin says:

    What a wonderful wonderful article! Get tips and advice!! Thanks again. Happy {Early} Holidays everyone!! <3 :)

    1 year ago

  • BotanicalBead

    BotanicalBead says:

    Great advice, fabulous post, thanks!

    1 year ago

  • marymule

    marymule says:

    Larger than life cowls? Again?

    1 year ago

  • contempojewels

    contempojewels says:

    Thank you for the post!

    1 year ago

  • Dabanga

    Dabanga says:

    Hi after reading your article I had a remember when moment when your highest priced products came out of hiding for holiday sales, well not any more I've leaned and your article confirmed the need to have prices across the board. Thanks so much for caring enough to share > )))

    1 year ago

  • AvantCarde

    AvantCarde says:

    Great 'food for thought' - thanks for the valuable info and links-

    1 year ago

  • chaingmaimade

    chaingmaimade says:

    I'm a new seller. This is a very helpful topic. Thank you very much.

    1 year ago

  • myvintagecrush

    myvintagecrush says:

    Oh yeah. Started my shop the other day; now I'm trying to edit, reorganize and merchandise for my 'target market'. Great tips!

    1 year ago

  • jabonbon

    jabonbon says:

    I'm ready to brainstorm...

    1 year ago

  • richtamjo

    richtamjo says:

    Thank you for taking the time to share your wonderful ideas with us! I need all the help I can get. Tammyjo Art

    1 year ago

  • ninasgirls

    ninasgirls says:

    Great input, gracias!!!

    1 year ago

  • LarkinAndLarkin

    LarkinAndLarkin says:

    this is a great blog post! thank you from the bottom of my chilly little heart!

    1 year ago

  • PLBcrafter

    PLBcrafter says:

    Great ideas! I'm working on tweaking some of my existing item lines to offer new colors for the season.

    1 year ago

  • HauteInteriorsLLC

    HauteInteriorsLLC says:

    Thank you for the pointers, since this will be my first winter season selling on Etsy.

    1 year ago

  • TopiaryDesigns

    TopiaryDesigns says:

    What wonderful suggestions! It's my first holiday season and this started my gears turning.

    1 year ago

  • TopiaryDesigns

    TopiaryDesigns says:

    Wonderful ideas! It's my first holiday season and this got my gears turning. So much to think about, so much to do!

    1 year ago

  • Four20mooN

    Four20mooN says:

    The Holidaze are nearing! I hope everyone has good sales this season :) Peace

    1 year ago

  • denizgunes

    denizgunes says:

    thanks for information. I am working for holiday season and adding new items. Mittens, bolero, home slippers... Began sales:)))

    1 year ago

  • PetitePictures

    PetitePictures says:

    I'm definitely going to think about my audience more from this point forward. I think my tendency is to make stuff and then hope someone likes it, but maybe I should be working the other way around. Thanks for the great tips!

    1 year ago

  • KhaliNouveau

    KhaliNouveau says:

    awesome advice! Got my thinking cap on and wrote down lots of fresh ideas for the holidays. Thanks!

    1 year ago

  • bonspielcreation

    bonspielcreation says:

    This winter my product line differs from last winter a lot. I am now using recycled leather for my bags and they are all different styles than they were last winter. Reading the above article made me think it might be a good idea to include a photo of the wrapping I do on gift items...I gift wrap most everything but don't mention that anywhere in my shop! Good point about having two potential fans instead of just one.

    1 year ago

  • DiamondDollsCouture

    DiamondDollsCouture says:

    Thanks so much for sharing this useful article Danielle & Mary!

    1 year ago

  • bbgartistry

    bbgartistry says:

    I decided to develop my products for the holidays throughout the spring and summer. It helped that I had a booth at one of our local farmers markets every other week. The market was a wonderful place to find out what people like and want to have. With the economy being as unstable as it currently is, I also made a wider variety of smaller items and bundled my jewelry items such as pendant and earring sets.

    1 year ago

  • RozPetalzStudio

    RozPetalzStudio says:

    Great ideas. I'm hoping to have time to intruduce a lot more handmade ORNAMENTS this year. Best of luck yo all Etsians this holiday season! :) Kathy

    1 year ago

  • MelissaSherowski

    MelissaSherowski says:

    Great article. It really inspired me to think about a specific product line rather than just painting whatever grabs me at the moment.

    1 year ago

  • 0juracoquet

    0juracoquet says:

    really encouraging. thank you for the advices and tips :)

    1 year ago

  • newhopebeading

    newhopebeading says:

    I'm excited... I have been brainstorming for weeks now actually :) Starting mock-ups this week

    1 year ago

  • memorycollection

    memorycollection says:

    Thanks for the advice! Have to get ready for Holiday!

    1 year ago

  • tatertotcc06

    tatertotcc06 says:

    Awesome ideas!

    1 year ago

  • beautifulearthgrl

    beautifulearthgrl says:

    I can't wait for the holidays! Christmas is my favorite!

    1 year ago

  • whatthefunk

    whatthefunk says:

    Thanks for sharing this great article!

    1 year ago

  • Sensibilities

    Sensibilities says:

    Thanks for the great advice!!

    1 year ago

  • redemptionart

    redemptionart says:

    Wow, really like this advice post. This is my first holiday season and I feel like I'm always going..oh shucks, should have thought of that...hopefully I will be ready for Christmas....Hawaiian Style!

    1 year ago

  • nowonder

    nowonder says:

    My best sellers last year were my woolen scarves: http://www.etsy.com/shop/nowonder?section_id=7020060 The fabric is really soft 100% wool. I since added the silk chiffon shawls that could also make a great gift: http://www.etsy.com/shop/nowonder?section_id=6539515 I think that they sold well as with scarves you don't need to guess the size (If you don't know the exact size of the person who receives it). I hope that my dresses will sell well as they are fun and very faltering and will be great for parties. Thank you Danielle

    1 year ago

  • wreathsbyrobin

    wreathsbyrobin says:

    Loving all the advice and help that we get on Etsy! Thank you!

    1 year ago

  • TheToastedCoconut

    TheToastedCoconut says:

    great advice, THANKS!!!

    1 year ago

  • CharmsCityCompany

    CharmsCityCompany says:

    Great Advice! This is definitely giving me a few more ideas I need to consider. Thanks!

    1 year ago

  • AmoYorkies

    AmoYorkies says:

    All of your advice is so helpful - thank you for the great post!

    1 year ago

  • monbebeboutique

    monbebeboutique says:

    Great post! Wonderful advice for a newbie like me!

    1 year ago

  • DeeAndMeeDesigns

    DeeAndMeeDesigns says:

    Great tips! I'm new on Etsy and I expect Fall/Winter to be my busy season. Thanks for the wonderful advice!

    1 year ago

  • pinksnakejewelry

    pinksnakejewelry says:

    Great advice! Thanks for the trending info too!

    1 year ago

  • sayagdis

    sayagdis says:

    Loved this post! At first, I saw '' the holidays are coming'' at more than one place here on Etsy. And I was wondering...the holidays, the holidays, what's everyone talking about?. I asked this on the forum,feeling very stupid.... ;-), and now it's clear...Sorry, I'm situated in the Netherlands(Europe) and this is my first ''holidays'' period on Etsy! So, I can use your advice, thanks!!

    1 year ago

  • weebit

    weebit says:

    Thanks for the wonderful advice. I've been thinking about what direction my handmade jewelry will take in the future, and looking at my previous sales and the items that get the most attention in person, I think I know where I might be headed!

    1 year ago

  • zelmarose

    zelmarose says:

    Great ideas. I'm motivated!

    1 year ago

  • ourfrontyard

    ourfrontyard says:

    Thanks so much for the great advice!

    1 year ago

  • twistedbeading

    twistedbeading says:

    Such fabulous advice. Thank you so much.

    1 year ago

  • Istian

    Istian says:

    Solid advice, thank you :)

    1 year ago

  • gretchenmist

    gretchenmist says:

    helpful article ~ thanks danielle. i find it kind of tricky to put fine art and holiday shopping together, but i'm planning on adding print sets at staggered prices and also gift certificates for differing amounts, oh, and more gift cards! actually, calendars worked pretty well last season :)

    1 year ago

  • olana11

    olana11 says:

    Good points to remember-stay focused and true to our original creative purpose!

    1 year ago

  • AllthingsWood

    AllthingsWood says:

    Great info as usual. I think I will expand my chalkboard line. Thanks!

    1 year ago

  • ShinyMoonBeams

    ShinyMoonBeams says:

    Great article.....need to find my target audience on Etsy. Thanks for the advice.

    1 year ago

  • ModernShop

    ModernShop says:

    Very informative. It's tough getting ready for the winter months, but this will help!

    1 year ago

  • gardendiva

    gardendiva says:

    Thank you for giving some long range perspectives also!

    1 year ago

  • jewelrybyirina

    jewelrybyirina says:

    Thank you for the great tips!

    1 year ago

  • BubbleBeeCreations

    BubbleBeeCreations says:

    Wonderful article ... This is a great place for me to start some serious brainstorming about not only my Etsy Shop ... but my goal to gain more customers!

    1 year ago

  • PocketCardsbyPam

    PocketCardsbyPam says:

    Thanks you so much...all this advice is a lot to digest so I'll be back to read all this again. As a newer seller I am a bit overwelmed by all this informations, but planning to incorporate all I can in the time I have. THANKS!!

    1 year ago

  • aliciag1800

    aliciag1800 says:

    Thanks for all the info it truly is very helpfull.

    1 year ago

  • deepfried

    deepfried says:

    Great advice!

    1 year ago

  • Rosalinart

    Rosalinart says:

    Thank you Danielle!!!! You have been very helpful, I got the holidays motivating me a lot and I been brain storming a lot, but also I have several items to post,I will incorporate all the information to target my products !!!!

    1 year ago

  • Carand

    Carand says:

    Thanks so much for sharing this great tips!!!!!!!!!!

    1 year ago

  • VanCathlynn

    VanCathlynn says:

    Great advice,sounds like I better get busy, Thanks!

    1 year ago

  • RevolvingStore

    RevolvingStore says:

    Thanks for the encouraging tips and ideas. I'm inspired!

    1 year ago

  • TheRecycledCatholic

    TheRecycledCatholic says:

    You do a wonderful job with info! I'm a bit freaked out for this is my first Winter season on Esty.

    1 year ago

  • designrabrooks

    designrabrooks says:

    Brilliant article

    1 year ago

  • maryzeran22

    maryzeran22 says:

    Great advice! The beginning of the holiday season always comes as a shock. Then it is exciting!

    1 year ago

  • ChicVintageWear

    ChicVintageWear says:

    I have been tuning up my shop all week long I looking forward to a busy Holiday season!

    1 year ago

  • goodegear

    goodegear says:

    Thank you both for all the great ideas and advice! I am off and running to think about all information and what to do.

    1 year ago

  • photographicamy

    photographicamy says:

    Thanks for the info! Let the feasting season begin!

    1 year ago

  • sugartreecreek

    sugartreecreek says:

    there's SO much to learn! Do I try a little of everything or try one thing and do it well? Argghhhh...

    1 year ago

  • bstrung

    bstrung says:

    This is my second Christmas on Etsy and I am hyped and getting ready. I just ordered boxes for shipping and rethinking my packaging. I am about to order some new moo cards to attached to the package. Also, I have been trying to add new items to my shop as frequently as possible and stock up for a few local craft shows. I never thought of two audiences. Great suggestions. Thanks for all the info.

    1 year ago

  • RouDesigns

    RouDesigns says:

    Thank you

    1 year ago

  • BeauBazaar

    BeauBazaar says:

    Two audiences is such a good tip. I had a guy buy a book this week, he asked for it to be sent to 'Aurora. I mailed back asking if he wanted a message or card enclosed. He said, 'say happy birthday, put some exclamation marks and say something about love!!' I wrote a short poem, wrapped it in rose print paper with a toning ribbon, and sent it on it's way. Hopefully, J and Aurora will be both be pleased with their gift.

    1 year ago

  • beadsoul

    beadsoul says:

    Many wonderful ideas! Thanks a bunch!

    1 year ago

  • hankietankie

    hankietankie says:

    ...thanks for the inspiration, really hoping to be be prepared for the holidays this year! xox

    1 year ago

  • TheRedDoorPursuit

    TheRedDoorPursuit says:

    It's going to be my first Etsy Winter. Thanks for the advice!

    1 year ago

  • TutusChic

    TutusChic says:

    I have just two new ideas and will stick to that so it is not overwhelming. I say make your best choices and go for it! It is a great idea to consider one's audience in terms of gifting though and I will have to think about that one! Thanks much :)

    1 year ago

  • LittleRedShoeDesigns

    LittleRedShoeDesigns says:

    Design* Sponge's product line advice is a great muse. I have already planned to package some cards based on theme, so AllissaJacob's advice was great to read! :) Thanks for providing some very helpful websites.

    1 year ago

  • mdsmith2002

    mdsmith2002 says:

    Great article! Thanks!

    1 year ago

  • WishByFelicity

    WishByFelicity says:

    awesome informative article! thank you!

    1 year ago

  • themadhaberdashery

    themadhaberdashery says:

    Great input. I have been on etsy for only a month and could use every pointer I can get.

    1 year ago

  • bellajoy

    bellajoy says:

    This boot camp is such a great idea! I haven't been this excited about Etsy since my first sale. I'm going to focus more on targeting northern nesters and I like the idea of adding sparkle.

    1 year ago

  • TeaseJewels

    TeaseJewels says:

    My motto has always been that you can learn something new everyday...every minute on Etsy is a learning moment for me! Thanks for the great tips!! Happy Sales to yoooouuu!!

    1 year ago

  • AlphabetCityStudio

    AlphabetCityStudio says:

    Great article and tips!! THANKS so much!!

    1 year ago

  • armcandyforyou

    armcandyforyou says:

    thanx for the wonderful advise.Will keep it in mind!

    1 year ago

  • Lipeony

    Lipeony says:

    excellent article =D

    1 year ago

  • PeriniDesigns

    PeriniDesigns says:

    Thank you!Hoping for good holiday sales for all!!!!

    1 year ago

  • SewItsCustom

    SewItsCustom says:

    Thank you for great advice and sharing your unique point of view. I appreciate all the ideas!

    1 year ago

  • SewItsCustom

    SewItsCustom says:

    I appreciate all your ideas and your unique perspective on marketing! Thanks for sharing!

    1 year ago

  • rakshniyavintage

    rakshniyavintage says:

    what a great article - it got me head all heated up with ideas and thoughts - I hope this holiday and winter season will be successful!

    1 year ago

  • ZurDesigns

    ZurDesigns says:

    Wonderful advice! Off I go!

    1 year ago

  • flowerpowerbeads

    flowerpowerbeads says:

    thanks so much for all the ideas and words of wisdom-always gets me thinking positive!

    1 year ago

  • IkvothaMashiach70

    IkvothaMashiach70 says:

    Great article, lots to think about and put to use. I am definitely geared up for the holiday season and I'm very excited about my new designs. Let's hope everyone else is too!

    1 year ago

  • Julieriis

    Julieriis says:

    Really helpful article - thank you!

    1 year ago

  • saffronstyles

    saffronstyles says:

    Will you be doing a post on packaging for holidays? I think this is a super important topic, especially for any gift giving holiday. Thanks!

    1 year ago

  • maryvican

    maryvican says:

    This one was very helpful. I've added higher and lower price points to my photography for gifts, and it seems to be working out well!

    1 year ago

  • JacquelineJewelry

    JacquelineJewelry says:

    Great article. I'm in the process of re-examining my prices to be more reflective of the handmade market. I think some of my prices are too low and may cause people looking for quality - which I have, to look elsewhere.

    1 year ago

  • anticovalore

    anticovalore says:

    thank you, great article!

    1 year ago

  • littlelilybamboo

    littlelilybamboo says:

    great article! Now, how to incorporate these ideas into my children's items? :)

    1 year ago

  • LoopDeeDoo

    LoopDeeDoo says:

    Excellent advice, as I'm off to a bit of a late start, and I could use all the help I can find with tips to make this year a great one! I also like saffronstyles' question about a holiday packaging post. I'm sure you have so fantastic ideas there as well.

    1 year ago

  • PreciouSomething

    PreciouSomething says:

    These are really great ideas! There was a good point being made regarding ranges of prices. I think I need to focus on that a lot more. Thanks!

    1 year ago

  • staroftheeast

    staroftheeast says:

    Our ocean themed items are always our best sellers, so we constantly make new items with that theme to give more choices and to keep our shop refreshing.

    1 year ago

  • withlovecrochet

    withlovecrochet says:

    Great article I can't wait to start thinking about who my audience is. I've had an idea but it will be great to put it on paper. :)

    1 year ago

  • Savi

    Savi says:

    Thank you very much- wonderful article!!!

    1 year ago

  • VJHDesigns

    VJHDesigns says:

    Thanks, a great read. I think I'll offer personalizing free of charge for the Holidays.

    1 year ago

  • VJHDesigns

    VJHDesigns says:

    Thanks for the great read. I think I'll offer personalizing free of charge for the holidays.

    1 year ago

  • abundantvibrations

    abundantvibrations says:

    Great advice! Thank-you! :) :)

    207 days ago