Etsy Success: Web Analytics Tips

Etsy.com handmade and vintage goods
daniellexo

Story by daniellexo

Published on July 08, 2010 in Seller Handbook

daniellexo

So, you’ve installed your Etsy Web Analytics. Now what you do with all this data? I’m going to give you a few explanations and tips to help you use these stats to improve your Etsy shop. If you are new to Google Analytics (the free tool that powers Etsy Web Analytics), I suggest watching this ten minute YouTube video by Google, perhaps even twice. Don’t expect to be an analytics master right away. Get acquainted with this powerful tool gradually, and if you start to get flustered, walk away and come back later.

Let’s get started! Head on over to your Google Analytics account and open up the dashboard for your Etsy shop.

Picture_5.png

First I want to point out one of my favorite analytics functions, which allows you to compare two date ranges for your reports. This tool can help you analyze traffic from one week or month to the next, which is particularly useful if you’ve made a significant change and you want to compare stats! From Google Analytics Help:

To select a range of dates:

  • From the Calendar tab, click once on the desired start date, then click the end date. The selected days will be highlighted.
  • The Timeline tab lets you drag the start and end date sliders to any desired date.
  • Your selection will be displayed in the Date Range text boxes to the right of the timeline.
  • You can also enter a start and end date in the Date Range fields, using mm/dd/yyyy format.

To compare two different ranges:

  • Select the Compare to Past checkbox and follow the instructions above to select a date range.
  • Change values in your reports will be calculated against the selected Compare to Past range.

Remember: Once you’ve selected a new date range, click Apply Range to update your report.

Comparing date ranges can be quite useful. Let’s say last month you launched a new line of work. This trick can help you find out quickly if that effort has culminated in more visits or visitors (keep digging to find out how long those visitors hung out in your shop or where in the world they came from).

Jump Rope by shadrieka

Now let’s chat about bounce rate — I’ve noticed that a lot of sellers are curious about this topic. Bounce rate is the percentage of visitors who don’t hang out and view another item or page within your Etsy shop. They come in, say, to a particular item listing and then leave without checking out anything else in your shop. (Oh, dear!)

You can find your average bounce rate on the dashboard of your Google Analytics account, but you can also check out the bounce rate on a specific page in your Etsy shop, on traffic sources, on your landing and exit pages and more, so dig around!

And now a few tips to decrease your bounce rate:

  1. Are the right people finding you? Often we focus on getting as many people as possible to find us, but what we really want are the right people finding us. (One who is truly interested in your work and will hang out in your shop for a while — decreasing your bounce rate.) Are your item titles and descriptions bringing in the right type of visitor? Make sure your titles and descriptions are accurate and specific. Check out the search keywords people are using to find you. Do they make sense, for the most part? If not, you may want to revise these terms.
  2. Can your visitors find what they need? Remember, many of your visitors are landing on an item listing page, so make sure you are giving them all the information that they need there. If your descriptions are sparse and you aren’t showing them a few angles of your work, they might just “bounce” off to another shop or search elsewhere.
  3. Keep your visitors surfin’ around your Etsy shop with links. You can link to a similar item in your shop, a shop section, your policies, profile or even back to your Etsy shop within your item description. How do you do this? Simply copy the URL of the page you want to link to and then paste while in edit mode (any links within Etsy will automagically be clickable!).

I know you are probably wondering what an average bounce rate is, right? I wouldn’t worry too much about an “average” — we all have different levels of activity on Etsy so there isn’t an exact science to this. My suggestion would be to aim to lower your current bounce rate and not worry too much about what others’ rates are. (However, to see the results of a poll of 21 sellers from the European Street Team, have a look at this Handmade Marketing blog post.)

A few more resources for stats: 

 

          Having problems seeing your report? Check out this forum thread.

More Web Analytics Help | The Etsy Seller Handbook | Etsy Success Newsletter

Related Items

246 comments

Sign in to add your own
  • tiemee

    tiemee says:

    Thanks for this!

    2 years ago

  • slinkymalinkicat

    slinkymalinkicat says:

    Oh I sooooo needed this! Google Analytics is like learning a different language. ;) Thank you Danielle!

    2 years ago

  • janewearjewelry

    janewearjewelry says:

    Wonderful info! Thank you for all your help Danielle!!

    2 years ago

  • livingstonandporter

    livingstonandporter says:

    This is so helpful! I love google analytics and tell my friends about this great tool but I'm limited in my knowledge to navigate around it...Now I can utilize my data and make more sense of it! THANKS SO MUCH! You made my day!

    2 years ago

  • HennessyHandbags

    HennessyHandbags says:

    Interesting information. Thanks!!

    2 years ago

  • syringaspring

    syringaspring says:

    Thank you Danielle! I have been wanting to learn more about the analytics, so appreciate you offering tips!!

    2 years ago

  • SweetandDandyVintage

    SweetandDandyVintage says:

    Thanks for the helpful tips!

    2 years ago

  • poplovedesigns

    poplovedesigns says:

    Great tips, this stuff can be so confusing, but so worthwhile once you're able to master all that info! Thanks for the post :) <3 Andrea

    2 years ago

  • RetroStock

    RetroStock says:

    So helpful!!

    2 years ago

  • SimpleJoysPaperie

    SimpleJoysPaperie says:

    Thank you Danielle! I am a bit slow with the technical side of GA, so I can use all the extra help. :) I love CraftCult and Craftopolis, too!

    2 years ago

  • strawberryluna

    strawberryluna says:

    It's such a complicated subject, I feel like I am falling down the rabbit hole every time that I get into it and realize that a) I learned something new and also that now b) I have SO much more to learn. Super helpful, thanks Danielle!

    2 years ago

  • AutumnJo

    AutumnJo says:

    Thank you so much for the advice. I'll have to save this for when I get home from work!

    2 years ago

  • vitamini

    vitamini says:

    Thanks so much for the tips! I've been using GA for a while, but was sure there was much more to it that I didn't know about.

    2 years ago

  • Morphologica

    Morphologica says:

    Off to share this article :)

    2 years ago

  • Ayca

    Ayca says:

    Thanks for the helpful tips!

    2 years ago

  • blueskyclouds

    blueskyclouds says:

    I'm so glad to see this...I haven't been quite sure what to do with those Google Analytics, or how it works.

    2 years ago

  • VintageEye

    VintageEye says:

    Thanks for helping me make sense of it!

    2 years ago

  • darkcycleclothing

    darkcycleclothing says:

    This was super helpful to me, thanks so much!

    2 years ago

  • lindaketelhut

    lindaketelhut says:

    So helpful to get a step by s t e p. As always, the tips and guidance is much appreciated.

    2 years ago

  • bstudio

    bstudio says:

    Thanks for those useful tips and suggestions!

    2 years ago

  • copabananas

    copabananas says:

    Great article! I've been tweaking my listings and have seen an improvement in bounce rate since I started adding links and beefing up my descriptions. Thanks!

    2 years ago

  • shopkoolgifts

    shopkoolgifts says:

    Yes- keep that bounce rate low! List more items! More information about your products! I love to check out stores that have a lot of variety! I noticed the stores with the most listed, do so much better than most! Offer different price ranges and combined shipping if you don't already! I am trying to do my best as well!

    2 years ago

  • dutchpearl

    dutchpearl says:

    Thank you so much, very helpful!

    2 years ago

  • SatinandBirch

    SatinandBirch says:

    thanks Danielle, appreciate the help!!

    2 years ago

  • maggiemaevintage

    maggiemaevintage says:

    great info!

    2 years ago

  • UltimateOrganicSoap

    UltimateOrganicSoap says:

    Thanks for this article. I really needed to know about that video. Wow - I understand so much more now. Now to use my knowledge. :)

    2 years ago

  • girltuesdayjewelry

    girltuesdayjewelry says:

    Thank you Danielle! I will work on using this information and the info from yesterday's article on using Kaboodle to build my jewelry empire!

    2 years ago

  • PaintedHorse

    PaintedHorse says:

    Oh, thank you for this, Danielle! GA is so confusing to me...

    2 years ago

  • 2TrickPony

    2TrickPony says:

    cool stuff daniellexo.

    2 years ago

  • AleciaWesner

    AleciaWesner says:

    Thanks Danielle. Good stuff!

    2 years ago

  • undermyfeet

    undermyfeet says:

    I will be reviewing this again and again. Thank you

    2 years ago

  • kissadesign

    kissadesign says:

    Ah, the dark and mystical lair that is g analytics. Thanks for the additional insight, Danielle!

    2 years ago

  • evihan

    evihan says:

    ohhh it seems very helpful...thanx a lot...

    2 years ago

  • BalmMom

    BalmMom says:

    ah, I needed this! Thank you!

    2 years ago

  • sweetpoppycat

    sweetpoppycat says:

    Thanks! I most certainly need help with this!

    2 years ago

  • BeauBazaar

    BeauBazaar says:

    Thank you, will hunker down to see if I can crack the code!

    2 years ago

  • Lambert

    Lambert says:

    It seems like there's always more to learn with Google Analytics!

    2 years ago

  • oldworldprimitives

    oldworldprimitives says:

    Somehow I never thought to try using the "Compare to Past" feature before - thanks for posting about how to use it! Super-helpful.

    2 years ago

  • oldworldprimitives

    oldworldprimitives says:

    Ooh, and I just realized that "Compare to Past" also works to compare past and present traffic sources - love it!!

    2 years ago

  • almostsunday

    almostsunday says:

    Oh thank you!! I need this :)

    2 years ago

  • diytherapy

    diytherapy says:

    THAT was helpful. finally something on web analytics. thank you.

    2 years ago

  • tinahdee

    tinahdee says:

    this should come in handy! thanks :)

    2 years ago

  • blackbird72

    blackbird72 says:

    Thanks Danielle!

    2 years ago

  • art2theextreme

    art2theextreme says:

    Thanks! I had forgotten about GA until last week, so i have been playing around with it now!

    2 years ago

  • BrixtonStudios

    BrixtonStudios says:

    Great info, thanks!

    2 years ago

  • CoplinCreations

    CoplinCreations says:

    Just what I needed. Thank you!!

    2 years ago

  • KettleConfections

    KettleConfections says:

    Thank you for sharing this helpful info! There is so much to see, learn, and benchmark from Google Analytics. We like to look at visit volume by time of day to get an idea of good times to re-list. Hope to see more helpful posts on GA here in the near future!

    2 years ago

  • epicetera

    epicetera says:

    Wow, Danielle! I had noooo idea my Google Analytics did so much! Thank you for a great article!

    2 years ago

  • KettleConfections

    KettleConfections says:

    If anyone is interested in reading more about capabilities of Google Analytics, you can read more at this blog: http://www.kaushik.net/avinash/ ; kept by Google's very own analytics expert

    2 years ago

  • inkadinkadoodle

    inkadinkadoodle says:

    Thanks Danielle - you are always so full of good advice! This was a great article.

    2 years ago

  • MontanaSnowVintage

    MontanaSnowVintage says:

    Thanks for the helpful information! Just signed up for it last week but really didn't understand it.

    2 years ago

  • BobbiThisnThat

    BobbiThisnThat says:

    Interesting!! I've bookmarked this page for later study. Thanks Danielle, looks very helpful.

    2 years ago

  • greengirlieusa

    greengirlieusa says:

    Thank you so much. I needed this.

    2 years ago

  • minouette

    minouette says:

    Thanks very much! I do keep track of things with Google Analytics, but it has some many features it isn't always obvious which are most useful. Also, it hadn't occurred to me to link from within listings!

    2 years ago

  • shizendesigns

    shizendesigns says:

    Thanks for sharing great tips (as always), Danielle!

    2 years ago

  • AshleyPahl

    AshleyPahl says:

    Thanks Danielle! Very useful.

    2 years ago

  • TangoPony

    TangoPony says:

    Danielle is my new BFF! Thank you so much for this information. I was not able to figure it out on my own. xx

    2 years ago

  • jguilddesigns

    jguilddesigns says:

    Great tool!

    2 years ago

  • StringsnTings

    StringsnTings says:

    Thanks for the useful information, analytics can easily become very overwhelming for new users!

    2 years ago

  • HarboretteShop

    HarboretteShop says:

    Lots of great info! Thanks!

    2 years ago

  • OhWhatIf

    OhWhatIf says:

    Wow! I didn't realize how great this is!

    2 years ago

  • thefortunatehome

    thefortunatehome says:

    Thank you!

    2 years ago

  • SandyBostelman

    SandyBostelman says:

    thanks for explaining bounce rate!

    2 years ago

  • KnittyDebby

    KnittyDebby says:

    Thanks for pointing to the Video. How can we change our keywords, if that is needed?

    2 years ago

  • akcArt

    akcArt says:

    Wonderful info to have! Thank you for sharing!

    2 years ago

  • Zipper8Design

    Zipper8Design says:

    This is great, I have Google Analytics for my shop website through blogspot, but I didn't realize I could set it up for my Etsy page too! I highly recommend this service from google, it is so helpful and interesting! Thanks for this helpful post!

    2 years ago

  • midnightcourtyard

    midnightcourtyard says:

    thanks. this is really helpful, esp for a newbie like me. gosh..it took me a whole long night to figure out....

    2 years ago

  • paintedfishstudio

    paintedfishstudio says:

    great tips! i can't believe i've gone years without putting a lot of thought into stats!

    2 years ago

  • bhangtiez

    bhangtiez says:

    Super cool and helpful! I am one of those slightly amazed and confused by analytics...now I know a new trick! Thanks........

    2 years ago

  • hankietankie

    hankietankie says:

    ...thanks for the super info...i'm one of those who believe that life is about the journey & the destination...and thank goodness because there is always so much to learn!!! XO

    2 years ago

  • MursBlanc

    MursBlanc says:

    thank you thank you!

    2 years ago

  • StylesbyHolly

    StylesbyHolly says:

    Very helpful info, thanks!

    2 years ago

  • masoncj

    masoncj says:

    Thanks for sharing this. Does anyone know where to find more information on using Analytics that isn't too hard to understand?

    2 years ago

  • designMatter

    designMatter says:

    Oh thank you too!

    2 years ago

  • designMatter

    designMatter says:

    Oh thank you too!!!

    2 years ago

  • realfaery

    realfaery says:

    THanks a lot!

    2 years ago

  • birchbeerboutique

    birchbeerboutique says:

    awesome danielle - thank you! the date range info is most helpful. @ masoncj you tube has some great step by step info on google analytics.

    2 years ago

  • BonTons

    BonTons says:

    Great information Thanks

    2 years ago

  • baconsquarefarm

    baconsquarefarm says:

    so true bout when ya get frustrated to walk away and come back later, thanks for all the work you've done for all of us. xoxo :)

    2 years ago

  • CARUSSDESIGNZ

    CARUSSDESIGNZ says:

    I loved your last weeks and I know I will love this helpful info even more, thank you again Danielle.

    2 years ago

  • cedarpocket

    cedarpocket says:

    Thanks so much for all this info Danielle! I tried almost the whole hour + to get into that lab last week. The room was full long before the workshop started! Will you be having another?? With a bigger room?? I'll be there...WAY before the lab is scheduled! Thanks for this post too! Sincerely, addicted to analytics (aka Melissa)

    2 years ago

  • Picatrix

    Picatrix says:

    Analytics demystified...thank you

    2 years ago

  • anakim

    anakim says:

    Thanks! very helpful hints!

    2 years ago

  • KristyLynnJewelry

    KristyLynnJewelry says:

    Yay!!! Thanks for all the useful info, you have just made reading my google analytics page much easier!!!!

    2 years ago

  • shopREiNViNTAGE

    shopREiNViNTAGE says:

    that craftopolis tool ROCKS! thank you!!

    2 years ago

  • jewelrycollectibles

    jewelrycollectibles says:

    Thanks Danielle, for going into depth for Google Analytics. Very helpful with the video.

    2 years ago

  • Julieslittlebits

    Julieslittlebits says:

    Thank you!!

    2 years ago

  • helenapuck

    helenapuck says:

    Thanks for sharing this information. I use google analytics but I never know what it means other than "yay my arrows are pointing up" or I am getting more views on days I post stuff.

    2 years ago

  • babblingbrookes

    babblingbrookes says:

    Great info! I definitely like the "compare two date ranges" tool, never knew :)

    2 years ago

  • unkamengifts

    unkamengifts says:

    Oh! Thanks so much! We understand much better now!

    2 years ago

  • pinkpolkaDotties

    pinkpolkaDotties says:

    Thanks so much for the great information. Very helpful!!! I looove Google Analytics!

    2 years ago

  • carmelsoaps

    carmelsoaps says:

    Thank you!

    2 years ago

  • raininggiraffes

    raininggiraffes says:

    Great info! Thanks so much for this!

    2 years ago

  • KissingStrings

    KissingStrings says:

    I've been putting this off for way too long! Time to get busy and actually learn this. Thanks!!!!

    2 years ago

  • mulberrylanefolkart

    mulberrylanefolkart says:

    Thanks! I like the comparison tool! My page visits had more than doubled and my bounce rate went down 24%. Hope the sales continue to go up.

    2 years ago

  • Buddly55

    Buddly55 says:

    Thank you so much....very helpful. I could never figure it out! Wow I had know idea how much information there is.

    2 years ago

  • ikabags

    ikabags says:

    Thanks for the helpful tips Danielle !

    2 years ago

  • bradgoodell

    bradgoodell says:

    thanks

    2 years ago

  • sakizome

    sakizome says:

    very useful. Now I can use this tool better!

    2 years ago

  • thefinaltouchvintage

    thefinaltouchvintage says:

    Thank you, I just signed up and now I am going to watch the video. Thank you again for this helpful info.

    2 years ago

  • Brazenbags

    Brazenbags says:

    Excellent information! Thanks so much!

    2 years ago

  • TangleWitDesigns

    TangleWitDesigns says:

    Thanks Danielle! This is so extremely helpful! Sendin' appreciation right back at ya!

    2 years ago

  • takingshape

    takingshape says:

    Thank you very much for all of the above info!

    2 years ago

  • takingshape

    takingshape says:

    Thank you for all of the above info!

    2 years ago

  • Morna

    Morna says:

    Very nice article - very helpful. Thank you.

    2 years ago

  • ChiChiMe

    ChiChiMe says:

    Thank you for sharing this info! So insightful and now Craftopolis is my new obsession...second only to Etsy, that is ;)

    2 years ago

  • TMutzCreates

    TMutzCreates says:

    ...thanks for the info.

    2 years ago

  • gnormyle

    gnormyle says:

    Craftcult and Google Analytics are the best. When I look at the reports on my shop I can actually use the numbers and understand them too. Thanks for making this possible.

    2 years ago

  • minnabean

    minnabean says:

    Thanks!! Great info!

    2 years ago

  • matryoshkasbysallie

    matryoshkasbysallie says:

    Good article- I liked the tip on putting links in your description but am not sure how I will utilize it yet.

    2 years ago

  • soulrust

    soulrust says:

    Great explanation of this handy helper. :) I also will be adding links to my descriptions, can't hurt, might help!

    2 years ago

  • sewblessedstitches

    sewblessedstitches says:

    Thanks for the great information. It is so needed!

    2 years ago

  • jpstyle

    jpstyle says:

    Really great information. Thank you for posting!

    2 years ago

  • thefamilyjewels3

    thefamilyjewels3 says:

    Thanks so much..it's much less intimidating

    2 years ago

  • patriciasquilting

    patriciasquilting says:

    Thank you! Good info!

    2 years ago

  • JanCramer

    JanCramer says:

    The fog is lifting. Love poking around craftopolis. Thanks, Danielle, for a most useful article.

    2 years ago

  • swagalot

    swagalot says:

    Just signed up. Thanks. I'm going to use this on my main web site.

    2 years ago

  • avisiontoremember

    avisiontoremember says:

    I love analytics. I am constantly trying to lower my bounce rate. It all takes time. Lots of time. Plus results don't always come immediately. I just have to keep reminding myself that.

    2 years ago

  • YesterdaysMemories09

    YesterdaysMemories09 says:

    This is one of the most useful and informative articles I have read. I have watched the video once and will watch it again tomorrow. Thank you, thank you Danielle!!

    2 years ago

  • creationsinminiature

    creationsinminiature says:

    Great info. Thanks!

    2 years ago

  • VintageTwisted

    VintageTwisted says:

    WOW! This article is so great, as was the YouTube tutorial. So much to learn & so little time... Thanks.

    2 years ago

  • cassandrastephanie

    cassandrastephanie says:

    thanks! very helpful

    2 years ago

  • christianesutherland

    christianesutherland says:

    Daniele, I entered and found out I had only ONE visit in my shop the past 30 days...I'm depressed! How can I get more visits? Please I need help! Feel free to visit my shop and give me advices! Thank you!

    2 years ago

  • boujiandnouna

    boujiandnouna says:

    A much needed article!

    2 years ago

  • FullSpiral

    FullSpiral says:

    Thanks Danielle...I've always wondered what on earth to do with my analytics page!

    2 years ago

  • puddlecraft

    puddlecraft says:

    It's all starting to make sense, thank you.

    2 years ago

  • Stompz

    Stompz says:

    Add links to policies, etc to keep them hopping in my shop. A great tip!

    2 years ago

  • theduskyjewel

    theduskyjewel says:

    Very good information, thank you!

    2 years ago

  • thelittlebluecottage

    thelittlebluecottage says:

    so useful, will keep me busy now for a bit!

    2 years ago

  • blackcatcraft

    blackcatcraft says:

    Great article, thanks so much for sharing this. I always neglect looking at my analytics and today I'm glad I did! Thanks Danielle!

    2 years ago

  • kathartstudio

    kathartstudio says:

    Great information. Thank you.

    2 years ago

  • thechicpea

    thechicpea says:

    that bounce rate business has always eluded me. thanks!

    2 years ago

  • ArtisticIntentions

    ArtisticIntentions says:

    Thanks for the great info!!

    2 years ago

  • chinoyLaces

    chinoyLaces says:

    Thanx so much danielle!

    2 years ago

  • chinoyLaces

    chinoyLaces says:

    Thanx so much danielle!

    2 years ago

  • ccommeca

    ccommeca says:

    Great tips thank you!

    2 years ago

  • crochetdiva66

    crochetdiva66 says:

    Thanks so much for sharing this info with us- I spend an average of about 15 seconds on my analytics page, not knowing what it is I'm looking at! Now I understand it a bit more- will do more research, I am now quite motivated!

    2 years ago

  • InformalElegance

    InformalElegance says:

    Thanks for the 101 on WA. It was certainly educational, and helps me put it to use:)

    2 years ago

  • happygolicky

    happygolicky says:

    Google Analytics has been indispensable for me to follow which social networking sites like Facebook & Twitter are bringing traffic to my shop. It is such a helpful tool it's great that you are offering tips to ease others into it that have not yet discovered the benefits.

    2 years ago

  • StormySilver

    StormySilver says:

    Thanks for the tips!

    2 years ago

  • WhiteEarthStudio

    WhiteEarthStudio says:

    Thanks for the explanation.. I tend to zone out when I go to my web analytics site.

    2 years ago

  • FeralEnigma

    FeralEnigma says:

    Been using Google Analytic for a couple weeks. I have received so much information from it, I just don't know what to do with it! I am fairly new to Etsy and haven't had much success thus far...looking for ANY way to bring in the RIGHT customer. Thanks for all the help!! Cheers Feral Enigma

    2 years ago

  • crochele

    crochele says:

    Awesome! I am thoroughly confused by the bounce rate and this helps a lot. I am really glad to know about the video! You can never learn too much about tools to improve business!

    2 years ago

  • sarantos

    sarantos says:

    I set this up awhile ago and haven't used it. Now I'm checking it and confused over the average time spent on many pages is over 3 minutes and zero bounce. Off to watch the video. thanks!

    2 years ago

  • artbybrooke

    artbybrooke says:

    Wow, thanks! I'm adding links to my other items in all my descriptions right now....

    2 years ago

  • HiddenMeaning

    HiddenMeaning says:

    Since I'm new to all this Etsy thing it realy helps to stumble upon shuch a nice article! Thanks!

    2 years ago

  • purplemountainstudio

    purplemountainstudio says:

    Thanks for the YouTube link. It put everything in perspective for me.

    2 years ago

  • sarantos

    sarantos says:

    WOW! Checking through the search words and it's unbelievable how many people spell things incorrectly for their searches.

    2 years ago

  • NotYoMommasHandbag

    NotYoMommasHandbag says:

    Well, my head is swirling now.....but I will watch it again.....later....smiles.

    2 years ago

  • peacocktaco

    peacocktaco says:

    so helpful...this is like math to me i hate it and its hard to understand but necessary!

    2 years ago

  • petalandpink

    petalandpink says:

    This was really helpful, thank you so much for it!

    2 years ago

  • FullThrottleGypsy

    FullThrottleGypsy says:

    Great Article! I have often wondered about bounce rate and what exactly it meant to my etsy shop and weather I wanted a high or low bounce rate. I am going to try some of the suggestions and see if I can get it lower!! Thanks for such an informative and helpful article.

    2 years ago

  • julessabjewelry

    julessabjewelry says:

    I've been using Google Analytics since I started my shop and it's an invaluable tool for me. I can see what's working and what isn't and make instant changes. I love Etsy for incorporating this into our shops!

    2 years ago

  • LoveJaneJewelry

    LoveJaneJewelry says:

    This is very helpful, I am going to try to understand it all. . .again.

    2 years ago

  • LuBluDesigns

    LuBluDesigns says:

    I have enjoyed using Google Analytics. My husband uses it for his blog and now I understand the joy of seeing more and more people view your information! Thanks to Etsy for making it so easy to sign up for this.

    2 years ago

  • kt40

    kt40 says:

    This was great! Very helpful info! thanks kt

    2 years ago

  • maineladybug

    maineladybug says:

    I learned new tips and tricks Thanks so much for the info!

    2 years ago

  • WorkofHeart

    WorkofHeart says:

    Thanks for these success tips. I love GA but did not know about the Tag Finder on Craftopolis. I will be tweaking my tags . . .

    2 years ago

  • ourhobbytoyourhome

    ourhobbytoyourhome says:

    Thank you very much. Great article and info. I really appreciate the useful information that is supplied to us sellers!!!!!

    2 years ago

  • DanceLikeIts1492

    DanceLikeIts1492 says:

    This makes so much more sense now! Thanks!

    2 years ago

  • gisforginger

    gisforginger says:

    I posted questions regarding Analytics a few weeks ago and NO one had an answer! So, thanks a BUNCH!!

    2 years ago

  • TraceyAnns

    TraceyAnns says:

    Super article! Thanks for the youtube link, very helpful!

    2 years ago

  • cthings

    cthings says:

    Great tips and thanks for doing this article!!

    2 years ago

  • rakshniyavintage

    rakshniyavintage says:

    This was quite helpful! Thanks Danielle :)

    2 years ago

  • GoodStuffNaturally

    GoodStuffNaturally says:

    Thanks a million! Analytics can be somewhat confusing, so your tips are much appreciated! Take care, Allison

    2 years ago

  • GlassandCanvas

    GlassandCanvas says:

    Thanks! I too like the compare to past function.

    2 years ago

  • whimsy52

    whimsy52 says:

    There's a lot to learn about analytics! Thank you for all your wonderful knowledge and advice.

    2 years ago

  • CinnamonJewellery

    CinnamonJewellery says:

    Thanks for the info, never knew about the compare feature :D

    2 years ago

  • MulberryHillDesigns

    MulberryHillDesigns says:

    Thanks, I am looking forward to learning a lot more!

    2 years ago

  • zafirenia

    zafirenia says:

    Great helpful information! I searched all this in google analytics and it's soo descriptive! Also I didn't know that through craftopolis can search how people find you through your tags and keywords! Really amazing! Thank you so much!!!

    2 years ago

  • elemegibere

    elemegibere says:

    Thank you!

    2 years ago

  • katesjeweldesigns

    katesjeweldesigns says:

    Thanks for sharing these wonderful tips+video.

    2 years ago

  • chasingbutterflies2

    chasingbutterflies2 says:

    Thanks so great info!

    2 years ago

  • ThePeachTree

    ThePeachTree says:

    I finally got a chance to read through this and am psyched about this comparing dates feature! Thanks Dxo!

    2 years ago

  • sherbetwithsprinkles

    sherbetwithsprinkles says:

    Thank you! I have just started using this tool, and ponder over it's meanign overy morning over my cup of coffee! Atleast now I feel like I have a little more direction!

    2 years ago

  • SplendidThread

    SplendidThread says:

    This is great! Thanks! I'm new and wonder how many visitors are actually me. Is there a way I can exclude myself from the visitors data on google analytics?

    2 years ago

  • linensandthings

    linensandthings says:

    The feature for comparing dates can also be used to compare more than just one month to another. It can be used to compare any period of time, say the last 6 months of 2009 to the first 6 months of 2010.

    2 years ago

  • talesofcamelot

    talesofcamelot says:

    I have just set up my analytics with google and I am trying to filter out my IP number so not to count my visits. I have followed the instructions From the posting from missy bird; when I try to put in my IP address the first two numbers come up in red with the .(period) the next 3 & 3 stay in black and the . (period) after the numbers will not post. I also tried /. and that will not post. When I hit save changes a red stmt appears that my numbers must be from xx to xxx which they are. So now what do I do and what screen should come up after you hit save changes. Please help...Thanks

    2 years ago

  • amyabramsdesigns

    amyabramsdesigns says:

    Thanks for the info - especially the overlay tool, that is really great, I never knew about that!

    2 years ago

  • DKbyDesign

    DKbyDesign says:

    Thank you for the info on bounce rate, Danielle. It definitely shed some light on the topic!

    2 years ago

  • wintersummer

    wintersummer says:

    Thanks for sharing!! this one was very usefull! _____ oo // \\ (_,\/ \_/\ \\_/_\_/> /_/ \_\

    2 years ago

  • trinityrocks

    trinityrocks says:

    Wicked!

    2 years ago

  • Lollyflower

    Lollyflower says:

    Wow, Great tips! Thanks D!

    2 years ago

  • Rilaks

    Rilaks says:

    Thank you for the info and for sharing =)

    2 years ago

  • EyeCandy395

    EyeCandy395 says:

    marking

    2 years ago

  • BohemianFarmgirl

    BohemianFarmgirl says:

    WOW!! I had no idea about Craft Cult Heart-O-Matic or that I could create a gadget that allows people to shop directly from my blog rather than clicking on my Etsy button! These are awesome tools! Thank you so much for writing about this! Christina

    2 years ago

  • ValliCraftEmporium

    ValliCraftEmporium says:

    Very interesting...will look further into this. Thanks!

    2 years ago

  • FaithsDream

    FaithsDream says:

    Thank you so much this helped me so much. I had no idea about about craft cult. Thanks again

    2 years ago

  • Peppery

    Peppery says:

    Will try to explore further. Thanks for the info!

    2 years ago

  • deepfried

    deepfried says:

    Very helpful!

    2 years ago

  • retrominx

    retrominx says:

    Thank you for this.

    2 years ago

  • niecynotes

    niecynotes says:

    This is sooo helpful! Thanks for the great article!

    2 years ago

  • 4GetMeNotTreasures

    4GetMeNotTreasures says:

    Perfect timing daniellexo! I was just thinking I need to "step up" my GA knowledge a bit. Thanks so much!!

    2 years ago

  • HauteInteriorsLLC

    HauteInteriorsLLC says:

    Thank you for including the information for Tag Finder on Craftopolis. I was now able to see how I need to make some quick changes!

    2 years ago

  • paulbead

    paulbead says:

    I have been using everything not to mention making new beads and offering them at great prices. The one thing I needed more knowledge about was w.a. so thank you your article is so timely. Yes my business is out 500%

    2 years ago

  • paulbead

    paulbead says:

    I have been using everything to bring business into my store but the one thing I needed help with was w.a. This article was helpful and timely. Nothing helps as much as working hard to produce new beads and offering them at fair prices. And yes my business is up 500%

    2 years ago

  • luciagphoto

    luciagphoto says:

    hinestly i am lost i tried to add google analytics to my page it says i need to add a code to my etsy page? how?

    2 years ago

  • vixensnaturaljewelry

    vixensnaturaljewelry says:

    Thanks for breaking it down, this helps so much! I am bookmarking all of SEO and Google tips.

    2 years ago

  • runawaywombat

    runawaywombat says:

    A world of knowledge out there. Thanks so much for all the helpful hints.

    2 years ago

  • LavenderField

    LavenderField says:

    thank you!

    2 years ago

  • weebit

    weebit says:

    Thanks for the Craftopolis and Craftcult links. Those are both super helpful!

    2 years ago

  • contempojewels

    contempojewels says:

    Thank you!

    2 years ago

  • saburkitty

    saburkitty says:

    Great Resource!

    2 years ago

  • PartyPeople

    PartyPeople says:

    Thank you, Danielle for providing this information. Google Analytics has always seemed like TOO much information, it's so overwhelming. I see now that I just need to become more familiar with the proper useage of all of the data and I can make a great improvement in my shop!

    2 years ago

  • ikabags

    ikabags says:

    Thanks Danielle ! I will check ! Now I have some proplem who can help me from etsy ! Etsy is not down but i cant relist my sold item ! since 30 minutes! please help !

    2 years ago

  • peanutmm

    peanutmm says:

    Ohhh, I needed this SO MUCH!! Thanks Danielle. I am bookmarking it to refer to again and again.

    2 years ago

  • handmade4love

    handmade4love says:

    thank you so much. i cant wait to use all the info you just gave.

    2 years ago

  • BrookeJewelry

    BrookeJewelry says:

    Thank you, I need all the help I can get with this!

    2 years ago

  • Katexpressions

    Katexpressions says:

    Thanks so much for giving both the advice and the directions for setting the analytics up. I really appreciate it!

    2 years ago

  • carriveau

    carriveau says:

    Read this. Checked my stats. I had one visitor from google in September...yikes. I'm amazed at every one that has found me just within the Etsy searching searching tools alone. If I can figure out this Google thing I will be better off. Thank you again.

    2 years ago

  • carriveau

    carriveau says:

    Read this, checked my stats and only had one visitor from Google, back in September. I'm amazed anyone found me at all just using the search tools on Etsy. If I can figure out this Google thing I will be much better off. Thank you again.

    2 years ago

  • WildMountainWreaths

    WildMountainWreaths says:

    Thank you! ~So Helpful!~ I Book marked this page too!! THanks Danielle!

    2 years ago

  • kellymaekreations

    kellymaekreations says:

    I just love to read all your "how to". I am new to selling on etsy, and all this information has helped me so much! Thank you!

    2 years ago

  • ModGenesDesigns

    ModGenesDesigns says:

    Thank you SO much Danielle! Google analytics is a great resource but can be confusing for the first time user! Thank you for putting it in a way that is easy to comprehend!

    2 years ago

  • avisiontoremember

    avisiontoremember says:

    love my analytics!

    2 years ago

  • Malcakes25

    Malcakes25 says:

    Thanks so much for these helpful tips! Im going to add some links to my listings :)

    2 years ago

  • CuriousPortraits

    CuriousPortraits says:

    Wow, finding the Craftopolis site was so helpful! Explaining more about how Google Analytics works was also very helpful. Being able to track things like tags and treasuries is amazing! Thanks!

    2 years ago

  • mmerrittdesigns

    mmerrittdesigns says:

    Thanks for the helpful tips! I need to look into this more.

    2 years ago

  • CounterFitCakes

    CounterFitCakes says:

    Thanks!!

    2 years ago

  • MsBittyKnacks

    MsBittyKnacks says:

    Very informative and helpful on analytics!

    2 years ago

  • StAnnesPixies

    StAnnesPixies says:

    Whoa - I think if I watch it 30 more times I might get the hang of it but I will try!! LOL! Thanks!!!

    2 years ago

  • newhopebeading

    newhopebeading says:

    off to check which item has lowest bounce rate this week

    2 years ago

  • poofydesigns

    poofydesigns says:

    what great information!!! ty etsy!!!

    2 years ago

  • newmoonglass

    newmoonglass says:

    Great information...thanks!

    2 years ago

  • basiumcrochet

    basiumcrochet says:

    Being a new seller, this information is incredibly helpful. Thank you so much for this post!

    2 years ago

  • LynnMinneyDesigns

    LynnMinneyDesigns says:

    I finally took the time to set mine up. I wish I did it a long time ago. It was so easy! I can't wait to see the reports!! Thanks :)

    2 years ago

  • TwinTreeCrafts

    TwinTreeCrafts says:

    I'm so excited about google analytics! I am a newbie and yet I am already getting visits to my shop from all over the world...just the motivation I need to keep improving my shop and adding to it. I found a code you can enter into a website to add a cookie to your personal computers so data from your own computers doesn't show up in your analytics. I was wondering if this works for etsy sites? Anyone know?

    2 years ago

  • CookieCrowd

    CookieCrowd says:

    Setting mine up and watching the video: makes me feel smart and cool like my cute nerdy husband! thanks!!

    2 years ago

  • FatLadyTaco

    FatLadyTaco says:

    Good article. Thanks.

    2 years ago

  • FolkHeartRecords

    FolkHeartRecords says:

    Thanks--very helpful indeed & great links!

    2 years ago

  • FolkHeartRecords

    FolkHeartRecords says:

    Thanks--very helpful indeed & great links!

    2 years ago

  • Plinkjewelry

    Plinkjewelry says:

    thnx for post

    2 years ago

  • glassartelements

    glassartelements says:

    Thanks for the info.

    2 years ago

  • StudioEleven11

    StudioEleven11 says:

    Hey guys. I don't think this is covered yet, but the Google Analytics integration Etsy uses skews the traffic sources report. Etsy.com and MyShop.Etsy.com are seen as the same site, so all traffic that comes from these sources, to Etsy, and then to you will be listed as coming to your site when in fact they went to Etsy.com FIRST, and then found you. This is important to know! I did a blog post explaining this further: http://studioeleven11.wordpress.com/2011/02/24/understanding-direct-traffic-to-your-etsy-shop-in-google-analytics/

    2 years ago

  • HodCardsBoutique

    HodCardsBoutique says:

    This is great, very informative and helpful as all your other stories!!!

    2 years ago

  • tonyaboezi

    tonyaboezi says:

    I have tried in vain to set this up! I am able to set up a analytics account but cannot figure out how to get my source code pasted into my etsy pages. I have found the html page for my shop but it won't allow me to paste anything in there. Any suggestions? I am ready to throw my laptop through the wall ! lol!

    2 years ago

  • bluepiedesigns

    bluepiedesigns says:

    thanks for the post danielle but i am confused on a few things. I have a google account which according to instructions, i have used my etsy webiste..so then i tried to set up an account for an etsy analytics but isn't that the same thing? when I created a new profile, its the same as mu old one?? Also, when i try to do step 2, there is no "options" tab when i go into my account...getting frustrated.. thanks for any help

    2 years ago

  • bluepiedesigns

    bluepiedesigns says:

    nevermind- i figured it out

    2 years ago

  • MamaBeansAndCompany

    MamaBeansAndCompany says:

    Thanks for the info. Just implementing this!

    1 year ago

  • LavenderField

    LavenderField says:

    Thank you!

    1 year ago

  • FreeReignAdornments

    FreeReignAdornments says:

    Brilliant! Exactly what I was looking for. Thanks very much :)

    1 year ago

  • womanundone

    womanundone says:

    any chance there's a new link to how to put google analytics into my etsy account? this link has been down for some time... (If you could condo me with it I would greatly appreciate it. Thanks!)

    1 year ago

  • saedis

    saedis says:

    Thank you, somehow my google analytics changed and I got a new UA number for my Etsy account. Wasn't figuring out what to do until I read your article and other article about putting the UA number again in my account. Now it is working brilliantly :) My best Sædís

    1 year ago

  • littlepackage

    Caroline from littlepackage says:

    Just a tip: You'll definitely want to filter out your own visits! It's simple to do. From your Google Analytics Dashboard, go to Admin>Filters and click + New Filter. The Create New radio button will be clicked, good. Give it a name, I like to name it the IP address I'm filtering, because when my lease expires and I'm issued a new IP, I like to be able to tell at a glance whether my filter is still valid (and create a new one if not). Click the radio button Predefined Filter, then Exclude>traffic rom the IP Addresses>that are equal to: Enter your IP address in the boxes, numbers only. Up to three numbers per box. To find your IP address, try typing "MY IP" in a Google search box. It will tell you. IP addresses change every few weeks to months, so you'll need to update this filter fairly regularly. Click Save, and stop getting inflated views of how many people are looking at your shop! You might ask your admins, coworkers, or best friends who look at your shop frequently what their IP addresses are, and add them too. Or IP addresses of your work computers, etc. etc.

    1 year ago

  • flaviabennett

    Flavia Bennett from flaviabennettdesigns says:

    Where do I put the tracking code?

    1 year ago

  • Floralchic

    Amy Frances from Floralchic says:

    Thankyou! so helpful! :D

    1 year ago