
Stacey Brook is a marketing and public relations consultant with over six years of experience in the arts and entertainment industry and a specialty in copywriting, web project management and social media marketing. Her clients include a host of artists and designers, many of whom sell their wares on Etsy.
Ah, the dreaded profile. It’s a notoriously daunting piece of seller language to nail down. Even for a seasoned wordsmith, writing about yourself can be an intimidating prospect. As with any self-portrait, it’s tough to capture yourself at the perfect angle and incorporate all of your best attributes in the frame.
But writing your profile doesn’t have to be a baffling enterprise. Answering a few key questions, honestly and in detail, can provide the structure for an engaging, insightful picture of who you are and what you do. A creative, concise, well-constructed profile is essential to the success of any Etsy shop. No matter where you’re from and what you make, it is worth it to spend the time really fleshing out and polishing up your seller bio.
Two reasons your profile is important:
- You are responsible for your buyer’s shopping experience. The difference between Etsy and many other online vendor platforms is that we try to make the online shopping experience feel as personal as purchasing from a local brick-and-mortar boutique. Your profile is the most humanizing portion of the Etsy sales experience. It is the equivalent of making conversation at the register. Think of that exchange and what might unfold during the interaction. Make it clear that you care about your customers enough to sate their curiosity. The more you can make the experience feel personal, the more buyers, especially first-time buyers are willing to make the leap.
- You deserve an opportunity to toot your own horn. You make wonderful things — handbags and cufflinks and armoires and a host of other goodies that take an enormous amount of energy and creativity to develop. The profile section is the place where you get to give yourself a little credit. Do yourself justice. Talk about your process, your ambitions, your creative inspirations. We know a lot of thought and energy goes into the items you make, so take some time with your bio and really make it shine.
Awaken Curiosity by missouribendstudio
Okay, so you know you need a profile. But how do you get started? Everyone knows one of the hardest tasks, even for seasoned writers, is to turn the focus inwards. But don’t fret! Here are some questions to help you get started. Not all of them will apply to you, but they are designed to inspire and get you thinking about what piques buyers’ curiosities. Especially with projects as tricky as the personal bio, I come from the school of “write first, edit later,” so put your pen to the paper and see what flows. You can always discard, revise and bolster your words later.
- Who are you? What is your educational and/or artistic background? What are your hobbies?
- Where are you from? How does your location/birthplace inform your work?
- What was the main inspiration for your shop? How did your business get its name? Name some objects/eras/events/people that inspire you.
- What do you make? How many varieties of items do you carry? Do you have a signature product? How did that come to be?
- What materials do you use? Where do you source them from? Are they green/sustainable?
- What is your process like? How long does it take? What is the most difficult step in the procedure?
- Is there a funny/touching/sad story behind one/all of your items?
- What makes you different from the other people that make what you make? (Or why do I need what you make if no one else makes it?)
- What do you enjoy most about making the things you make? How has the experience of handcrafting things for people or selling vintage been rewarding to you?
- What are your shop policies? Sizing? Returns? Exchanges? Damage? Shipping? Accepted forms of payment? These things should actually go in your policies page (edit your policy page here), but it never hurts to include the link and point your visitors there should they be looking.
- What are questions that come up from your buyers over and over? Do you have a product that is especially difficult to purchase sight unseen? Something people might want to sample before they commit? Try to anticipate the questions your buyers will ask and plug the holes as best you can.
- What other special services do you offer to buyers? Custom orders? Gift wrap?
- What is the easiest way to get in touch with you? How else can buyers connect with you? Your website? Facebook? Twitter? Do you have a newsletter?
- Have you been covered by the press? Have you been profiled or highlighted by Etsy? Have you listed any other major accomplishments? (For creative use of press in profile check out happyfamily.)
Make A Point No. 2 Pencil Set by paperpastries
General Writing Tips:
Use humor. Don’t be overwrought or overwork it, but try to use language to delineate yourself and separate yourself from others.
Make sure your description reflects why you are different, not just from mass-market items, but also from the other shops on Etsy. There are hundreds of metalworkers on the site. Without directly comparing yourself to others, or disparaging anyone else’s collection, tell us why your creations are different. What makes you stand out? Be clean, concise and complete. Try to maintain an air of professionalism, while still keeping it fun and making it personal.
OTHER DOs:
- Tell stories. Is there an interesting/relevant anecdote behind how your shop came to be? Did the accidental addition of an ingredient lead to a signature line of extra yummy cupcakes? Did an old photograph of your parents by the seashore inspire you to hand make vintage-style bathing suits? Even short, creative, fictional histories or anecdotes can add to the mystique of your items if executed well. Look to the creepy-charming description of seller rubypearl for some inspiration here.
- Did you say hello? Don’t forget to welcome us! Treat us like we’re entering your store. Make a good first impression. Thanking people and showing off your good manners never gets old. And engaging readers from the beginning will ensure they continue on to the rest of your valuable information.
- Lay out your points cleanly and concisely. Use titles to help draw the eye to the different topics you address. Try to avoid constructing one big block of text. Headings definitely help make profiles more readable, especially if you have a lot of information to impart. (Look at morrisonjewelry for an example of this.)
- Proofread! When a shopper encounters “free nipping” instead of “free shipping” in your profile or item descriptions, it doesn’t speak to your attention to detail. This is not a great impression to make as a seller of handcrafted items and/or custom goods. Proofreading is easy — it just takes an extra few minutes or a friend’s pair of eyeballs! Make sure you take a look at your profile both before and after you’ve posted it. Time and distance from what you’ve written will provide perspective. And remember, you can’t always see your own mistakes. Let friends and family members review your text after you post it to catch all the little things before your buyers do.
- Keep it concise. Make it interesting. Make it informative.
“Don’t Give Up tote bag” by printliberation
The DON’Ts:
- Don’t overload your profile with press clips. Including 2-3 items — what is essentially the highlights reel of your press coverage — will instill confidence in your buyers, but an assault of press clippings in the bio section really takes away from the homegrown feel. It’s important to find that balance of using press to prove the value of your items, while still leaving room for people to feel like they’re buying items that are unique. You still want it to feel like a discovery.
- Don’t direct people to your store’s website as your only profile item – it feels so cold and corporate. Include your web address and other contact information in the profile, of course, but it’s important to make buyers feel like they’re dealing with real people when they access your profile, versus detached redirection.
- Don’t assume people know anything about your shop or items or policies until you tell them. You are the direct vehicle for information to your sellers, and only you have the power to inform, and inform well.
Here are some more interesting profiles to sample: gildapearl, FablesByBarrie, trixiedelicious, cloudninevintage, happyfamily, samanthasultana, beanforest, rubypearl, percyhandmade, morrisonjewelry, NoushKaDesigns, steffmetal.
You can read more from Stacey in this post, A Different Thing Entirely: How to Distinguish Yourself From the Mass Market.

334 comments
Sign in to add your ownHammermann says:
I started my shop on Etsy a few days ago. This post is very helpful. Thank you!
3 years ago
breadandroses says:
I've been here for a while but this is just what I need to freshen things up a bit and fill in some gaps. Thanks so much, Stacey!
3 years ago
lovelygifts says:
Good advice. Thank you.
3 years ago
lupin says:
Great tips! Profiles are so important for showing a bit of personality behind the shopfront, as supporting an artist or designer/maker is a huge part of the Etsy shopping experience...
3 years ago
tastesorangey says:
Really great tips! Thanks.
3 years ago
cuada says:
some great advice here. I find the designing and sewing part to be easy - but when I get to having to describe my items and shop, I'm often lost for words! thanks:)
3 years ago
MsPremiseConclusion says:
Thanks for the great information! You've convinced me to spruce up my profile as well. I will definitely refer to your article when I do!
3 years ago
Ayca says:
Thank you so much for great tips !
3 years ago
kissavintagedesign says:
I love checking out profiles! So much creativity out there!
3 years ago
VintageEyeFashion says:
very helpful! thanks!
3 years ago
pinkdandyshop says:
Great advice..thanks for the info!!
3 years ago
ericawalker says:
i'm always interested in people's stories, now i have my own homework... great tips, thanks.
3 years ago
madebysam says:
GREAT TIPS. THANK YOU FOR SHARING :)
3 years ago
rarebeasts says:
Good advice, I really need to redo my profile. So now I'm inspired.
3 years ago
OpulentOddities says:
Great. Now I'm going to go shape my profile up!
3 years ago
YouAreYou says:
Great tips...I must seem like a serious bore as it is now...Thanks for the inspiration!
3 years ago
OwlNaturals says:
This is a very detailed "how to"...love it! Thanks so much.:)
3 years ago
artofjane says:
Think I'll revisit my profile.
3 years ago
candacejean says:
How handy!! I have been meaning for a while-- er, a couple years now, *cough*-- to really make the most of my profile space. I need to get on top of it! Thanks for all of the tips!!
3 years ago
VintageJamie says:
Thank you for the tips! I'll recheck and refresh my profile. ^_^
3 years ago
BranchandBirdie says:
Hmm great points to think about!
3 years ago
laurastark says:
Fantastic tips. Off to look at my profile and improve!
3 years ago
kove says:
thanks for this! love the list of questions...very helpful.
3 years ago
livingstonandporter says:
Going to read this again and again...Thanks for the pointers! Appreciate all of your feedback- you have given me some things to think about!
3 years ago
dreamyvintage says:
This is perfect! Thank you :)
3 years ago
gilstrapdesigns says:
I've had my shop up for a long time now. I'm going to look back over our profile and see if it may need some tweeking and updating. Thanks for this
3 years ago
pileofstones says:
Thanks for these helpful tips and the warm encouragement!
3 years ago
paramountvintage says:
so helpful! i love the great advice!!!
3 years ago
KristyLynnJewelry says:
great advice, going to re-visit my profile and see what I can improve on!!!! Thanks!!!
3 years ago
penumbraimages says:
thanks for the advice I realize now that I need to work on my profile :)
3 years ago
cheverly says:
I especially agree with the proofreading advice! One of my pet peeves (and of course I'm mortified when I do it!)! :)
3 years ago
bylynnkrestel says:
off to re-work!! much needed advice! thank you!!
3 years ago
ImagineStudio says:
Fantastic advice...thank you!
3 years ago
DanceTheMoon says:
Ooooooh, I reeeeeeeally need this! Profile/bio/"about me" pages are scary... to the point where they freeze my brain :-/ Now maybe my fingers will quit stuttering and stammering and actually be able to type out a decent profile. Thank you so much, Stacy <3 Thank you for reporting it, mamajowea <3
3 years ago
lenoreeightyfour says:
great article and such a big help! Thank you!
3 years ago
TheVintageApartment says:
This is a good article with fabulous tips. Thanks for reporting it! However, I do not understand how the comment by Atwatersdges got published? I thought comments were monitored? I hope someone realizes & deletes it, as it's just to market their off-Etsy shop. I hope someone realizes its spam-worthy, and deletes it. Probably should delete their account, too?
3 years ago
HibouCards says:
Thanks! It's always good to have a reminder of the dos and donts :)
3 years ago
prettypennydesigns says:
My profile has been up for a year and could really use some sprucing up! Very useful information, thanks.
3 years ago
RuthBleakley says:
I've re-written my Etsy profile, this is making me rethink my Flickr profile too!
3 years ago
PattiTrostle says:
Thanks for the great advice!!!
3 years ago
sonyarasi says:
Never Give Up #1!
3 years ago
monkeyminddesign09 says:
Ok... I worked on mine some... all great tips... hope I improved it!! Thanks
3 years ago
rainpeople says:
thank you!!! i must read this three more times to digest all the wonderful info!!! that 'don't give up' tote made my day...LOVE IT.
3 years ago
Oddland says:
Very useful advice. Most of this is already implemented in our shop, but there are a couple of tips we had not considered. PS Someone should delete the SPAM posted by Atwatersdges.
3 years ago
okaySK says:
This is a great help, and lots of detail. thanks
3 years ago
KamiMono says:
Thanks! I was just thinking last night that I should change my profile information, and was asking for critiques, what perfect timing!
3 years ago
FloweryDeer says:
Fantasic tips! Thank you so much!
3 years ago
polkadotmagpie says:
Great piece on the "art" of self description...will use some of your tips! Thank you.
3 years ago
maggiemaevintage says:
as always great tips - thanks!
3 years ago
TheStrangestDreams says:
I've only just set up my shop, so hints like this are uber helpful! Thanks :D
3 years ago
galit says:
Thanks for sharing these great tips!
3 years ago
phbeads says:
I kind of did these things intuitively. I think it is good if it comes naturally out of your personality. You just have to listen to that voice that says "oh, go ahead, say it!"
3 years ago
VintagePaperParade says:
great tips time for a profile makeover!
3 years ago
nudeedudee says:
Yes, such a great article! I always wonder how much personal info to share. As with my shop, it is a highly personalized service that I provide, so the more people know and trust me, the better, I suppose! Thanks for helping us to do it a little better everyday, and really give people a great experience!
3 years ago
JadeRoseDesigns says:
looks like I have some editing to do!!
3 years ago
oliveliDesign says:
Thank you for your advice.
3 years ago
nicolelindner says:
Stacey I had no clue this was you writing this until I saw you in your bandit mask! (I didn't even put two and two together!) This is so awesome! the tips are great, and you are awesome, as always!!
3 years ago
NerdJerk says:
Awesome article! It inspired me SO much that I went straight to work! My new profile is quite a bit longer than before, but I guess that's why there's sections. Thanks for all the tips! I'm sure that it'll make the customer experience quite a bit more exciting! p.s. I'm with Oddland with deleting the SPAM posted by Atwatersdges. Please...
3 years ago
bysweetmom says:
thank you so much for sharing these great advices
3 years ago
NaturalVibesJewelry says:
Thank you for the wonderful advice! Now I need to go over my profile again and dust the cobwebs off! :) Fantastic information.
3 years ago
GracensDesigns says:
Thank You for sharing such wonderful advice. I have gotten a new perspective on how to do this. I <3 etsy.
3 years ago
HandmadeHandsome says:
Thanks for these very helpful tips.
3 years ago
whyte says:
Great thoughts and tips, thanks for sharing, I really need to polish my profile.....honestly, have not been back to read since since about my 1st month on etsy 1.5 years ago.
3 years ago
ScrubsbyStudds says:
Thank you for these great tips
3 years ago
merryroseberry says:
Very good and clearly presented advice! I´m a newbie so I really need this. Thank you!
3 years ago
yaelfran says:
clever, thanks!!!
3 years ago
yaelfran says:
clever, thanks!!
3 years ago
evihan says:
wowww sooo helpful...thank you sooo much for the great tipsss
3 years ago
marbled says:
This is a great help.Thank you
3 years ago
PixelWildChild says:
A great list of tips! thanks for that!
3 years ago
lilycobweb says:
A brilliant article! Thank you, Stacey!
3 years ago
lilycobweb says:
A brilliant article! Thank you, Stacey!
3 years ago
jewelrybyjackie says:
Thanks for the info! I will be updating my profile TODAY!!! : )
3 years ago
crochetbutterfly says:
Thanks for the great tips!
3 years ago
cookieletta says:
Thank you for your advice.
3 years ago
michabella says:
Thanks for the great tips! It's always difficult for me to write about myself, but this makes it a little easier.
3 years ago
colbyjune says:
I haven't looked at my bio in so long! This is a good reminder to update and improve.
3 years ago
julessabjewelry says:
My shop has been open for awhile now but I felt that my profile probably needed some updates. Thank you so much for sharing these tips! I think it's important that my clients get to know me better so I'll be updating my shop soon for a better introduction.
3 years ago
Morado says:
Thanks for the advice and the reminder! It's been a year since I looked at my profile page ...yikes!
3 years ago
mia09 says:
After reading this article I am going to revise and update my profile! I believe in meeting people and show them respect and care. It is not just a business...when I create a piece of jewelry I put all my heart in it. It is a passion! Thanks
3 years ago
FamaraDesigns says:
Thank you for share all this tips with us. Very Helpful
3 years ago
dimdi says:
A great article!!!
3 years ago
lellendesign says:
Stacy, you give a little treasure trove of good advice in your posting...the questions you suggest we ask ourselves are excellent, and I appreciate how detailed your advice is on aspects like grammar and spelling. Thank you for posting this!!
3 years ago
HouseofHazelnut says:
Fantastic tips, thanks! I have been wanting to re-invent my profile and I think some of your ideas may have nudged me to do it finally :)
3 years ago
Whimsywares says:
This article was extrememly helpful! We got some work to do!
3 years ago
blackberrygraphics says:
Thank you for the wonderful advice... it's important that we always find ways to make our store better and more friendly. :)
3 years ago
MTcoffinzUnderground says:
This is great info. Writing a profile is always the hardest part, especially for us recluse artsy types ;)
3 years ago
StarAniseRecipes says:
This is so helpful! I will need to make a lot of changes. Thank you :)
3 years ago
mysillybluehippo says:
Great tips!! I thought my profile was pretty good but maybe it's time for a refresher..
3 years ago
jewellerybyvanya says:
Thank you, i've just changed my shop announcement after reading this and am now going to look at my Bio.
3 years ago
nisseworks says:
Adding this to the list of things I need to tweak in my store :)
3 years ago
MWNaturesAntiquities says:
Honesty, sincerity, should come easily. The eye catching,bait is the hard part.
3 years ago
Pamelaquilts says:
Great article with some wonderful tips. I feel like I am constantly tweaking my profile to make it feel like "me". Maybe this will help me nail it down!
3 years ago
kadlubik says:
time to get to work......thanks for the TIPS.....
3 years ago
gufobardo says:
advices are important...but dust lucky powder is the best!
3 years ago
SimpleJoysPaperie says:
Thank you for the information. I will be going over all my shop profiles soon and making changes for the better. :)
3 years ago
LoveTheBaby says:
Plenty to (re)consider here. Thanks for the article.
3 years ago
StudioCherie says:
Great article. Thank you for including such varied examples too. They range from the professional and impressive to the friendly and familiar. I think we can all find hints here of what seems right for us and our work.
3 years ago
foxcat says:
Thanks for the great tips! I definitely want to redo my profile.
3 years ago
BellaPuzzles says:
Thanks for this kick in the butt. I rewrote my bio this morning it's a big improvement. I love that you Admins are always helping us make our shops better.
3 years ago
WoodlandBelle says:
I've not seen the Profile section tackled with such sound advice until now. Excellent tips; you've made many great points.
3 years ago
ljlhdesigns says:
I actually had the epiphany yesterday to make my announcement and profile poems! I was like "Wait!, I write poetry." It was a palm to forehead moment. I keep tweeking them a bit, but it is set for the most part. It is a fun way to inform and entertain your customers.
3 years ago
happygolicky says:
Wonderful ideas given- great resource- and I will use these tips to tweak my profile today. ;) Thanks!
3 years ago
sesiber says:
So helpful post, thank you :)
3 years ago
bonniemurrayart says:
Great info. This will help me modify my profile so it's a little bit more casual.
3 years ago
ArtisticIntentions says:
Really great advice. Thank you so much! Love love love someplaceelsewhere's ring!!
3 years ago
BlueTerracotta says:
Great tips,I think I have some work to do!
3 years ago
SkyBox says:
Thank you so much for the tips and list of profile questions!
3 years ago
artwithallie says:
Thanks Stacey for sharing your skills and knowledge. You've inspired me to focus inwards...Blimey!!
3 years ago
lifeofcolors says:
Great advice. Thanks!
3 years ago
Spiderbot says:
I have to admit, I almost never look at profiles. So when I wrote mine I made up a little mini sci-fi anecdote. But I guess part of the learning process is that other people ARE interested in the personal side. Hmm, I may rethink. Thanks for the perspective. :)
3 years ago
paperartistry says:
Great article - thanks for the great information
3 years ago
HornCatCreations says:
Thanks for sharing these great tips with us!
3 years ago
susanhongsammons says:
So much food for thought. thanks for organizing it all in a more manageable bite.
3 years ago
HempWhatNot says:
lovely tips. Cant wait to put them to use.
3 years ago
HempWhatNot says:
Great tips cant wait to use them!
3 years ago
StephanieRasulo says:
Thanks for the great article Stacey, I have been putting off filling out my profile because I felt silly writing about myself and I didn't think it would be missed. This will be a huge help in getting started:)
3 years ago
littleseeta says:
very helpful tips for a new shop owner!
3 years ago
JeansVintageCloset says:
Very insightful, informative article. There are some notations that one should consider for the whole formula of a profile. These values are so far incorporated into my profile. There will always be room to grow reinvent as time embellishes my experiences, great Food for thought, Yum!
3 years ago
gogobadger says:
Thank you! I'm going to feel more confident about re-writing my profile with your guidelines. I like the idea of considering it the same as a one-on-one conversation with a customer in a "real" store.
3 years ago
KateVanDorenStudio says:
Awsome! Thanks!
3 years ago
frenchtoastfriday says:
Thanks for the article. I sure do need to re-work on my profile.
3 years ago
idozvia says:
great tips!Thanks for sharing !!!
3 years ago
idozvia says:
great tips!Thanks for sharing !!!
3 years ago
kneesandpaws says:
I have copied and pasted these questions to my to do list. Thanks for sharing.
3 years ago
nowonder says:
Thanks for sharing! Great typs!
3 years ago
FavreBijoux says:
Great reminder. I will take a fresh look my profile and descriptions ASAP.
3 years ago
goldstreet says:
quality tips. i've been putting off my profile for weeks now. i'm still putting it off but good post just the same.
3 years ago
handjstarcreations says:
thanks so much, so hard to do, but so important.
3 years ago
ThePixels says:
AWESOME, NEED TO GET TO WORK. THANK YOU!!!
3 years ago
EJPcreations says:
Great suggestions! Off to go re-write :)
3 years ago
KalliopeJewelry says:
Fantastic article filled with excellent, thought-provoking advice! Thank you so much, I need to edit our profile again (think this will be the fourth time, lol!)
3 years ago
2TrickPony says:
taking these tips to heart, I am going to rework my profile for certain! thanks for the article
3 years ago
opendoorstudio says:
I am needing to go back and revamp mine! great ideas and info!
3 years ago
mysticwynd says:
Thanks for the tips - think I'll do a little bit of re-work on mine to improve it a tad!
3 years ago
ShowcaseBridal says:
Great tips!
3 years ago
diantiques says:
Thanks for the tips...
3 years ago
lamixx says:
thanks!
3 years ago
ffflowers says:
I always struggle talking about myself - you have inspired me to revisit my profile :)
3 years ago
jacarandadesigns says:
wonderful, sage advice. I'm going to definitely rewrite my profile!
3 years ago
josoriginals says:
Inspired me to re-write my profile!!
3 years ago
heartworksbylori says:
I love reading profiles! Makes buying so much more personal.
3 years ago
RawBoneStudio says:
Very interesting. I could use a better profile. Thanks for the thought-provoking tips.
3 years ago
juliedcrisp says:
Great post thanks, one of the best!
3 years ago
mimirob says:
Great advice...thanks!
3 years ago
SMboutique says:
Thanks very much, great article and it is reassuring to read that this profile exercice is challenging to most of us:)
3 years ago
studio3ten says:
GREAT advice ! thanks so much!!! :)
3 years ago
sparklingteez says:
i have been on Etsy for awhile but looking to really get hings off the ground. I've typed and deleted my profile a couple of times...thanks for the insight and the encouragement to really knock it out.
3 years ago
Paperkapers says:
Great info to keep coming back to. I thought I had covered a fair bit in my profile, but I've just added a few more things. I'm sure I'll alter it again as I go along :)
3 years ago
Paperkapers says:
Great info to keep returning to. I thought I had covered a fair bit in my profile, but just added a few more things. I'm sure it will change again as I go along :)
3 years ago
MomentsByMelanie says:
Thank you for this information. It's always good to freshen up the profile and keep it work in progress, especially as things change.
3 years ago
KathrynGreenwald says:
Oh thank you for this great advice! And remember...don't give up!
3 years ago
rosiejaq says:
thanks for the great advice:)
3 years ago
TheNightjar says:
thanks for the pointers : )
3 years ago
billymac says:
I will be looking at my profile right now and making some changes. And I would agree wholeheartedly that the etsy experience is much more personal than buying from other websites and it's the interaction with fellow designers that is etsy's point of difference!
3 years ago
jewelsbyldesigns says:
Great advice, thank you! :)
3 years ago
kalicat says:
very useful advice, thanks Kalicat
3 years ago
ALittleWorld says:
Very helpful, thanks!
3 years ago
ComeShopPinkLemonade says:
Love it! CHECK OUT MY ETSY STORE! AND MY BLOG! http://comeshoppinklemonade.blogspot.com/
3 years ago
demilunejewelry says:
great info - thank you!!
3 years ago
sleepyking says:
Grrrreat tips! Thanks!
3 years ago
evertonterrace says:
Super helpful - thank you. I'm new to Etsy and was really unsure about the profile - didn't realize how important it was. I figured people never even looked at them. I see it totally different now. I went to check mine while reading this and had 2 TYPO'S - already you've helped. The questions are a great tool.
3 years ago
peaceableempire says:
Very helpful. I always forget that people read the profiles and mine is only one sentence! Changing that. Now. Thanks!
3 years ago
PrairieGarden says:
Thanks for the tips! It inspired me to update my profile immediately!
3 years ago
lucysnowephotography says:
Wow!!!! I really Need to work on my profile! Thanks for the info!!!!
3 years ago
pinkpolkaDotties says:
Thank you for the helpful tips. I will be making some updates.
3 years ago
ImpactStudio says:
thanks for a great article. I'm definitely going to be taking another look at my profile and even my shop policies to make sure they're warm and unique. I especially liked the tip of putting link to shop policies on the profile page :)
3 years ago
earthnskystudio says:
EXCELLENT article! Thank you! Diane ^_^
3 years ago
Sidereal says:
I know I need to work on my profile, but find the task daunting so have put it off for way too long. With your help I will start working on it today....or tomorrow =) Thank you!
3 years ago
THINGMAJIG says:
Wonderful advice -- I really need all the help I can get. I am new and feel like I am fumbling around with it. Now I know to go on with it.
3 years ago
LauraGlassArtQuilts says:
Very helpful article. I'm updating my profile next. You've made a difficult task seem easy. Thanks!
3 years ago
SugarMohawk says:
Helloooooooooo~ Was lead here from amazing "heads up" convo's from some amazing customers~ They say my Profile has always been very different and very fun to read and I should stop here by and give some word of advise on how SugarMohawk does it! Weeeell I'm no schooler or nothing and very low key and still learning and growing everyday in Etsy~However I will do anything short of breaking a toe in paying attention and listen to my customers and making them HAPPY! SugarMohawk'sCrowd~(here you go)~LooooveYA~ALL♥ FIRST~I have learned here on Etsy it's all about being personable and taking really good care of your customers because if you do they will come RIGHTBACK and MAKESURE others come along! ALSO~Many customers when they see something they buy it and most times without making it to your Profile or Shop Polices so I have bypassed a lot of that and put most of ALL NEED TO KNOW INFO RIGHT on the FRONT Shops PAGE! It has helped alooooot because with my LaaargeLocalCrowd my turnaround is much later than normal sweet shop's in Etsy! I know they say keep it short and sweeet on the FrontShopPage HOWEVER~SugarMohawk chooses to go in the OTHER Direction because most of the time the FrontPage is the last time I will be able to grab their attention and stuff with NEED TO KNOW (RIGHT NOW) INFORMATION! *BeYOU with a Twist of Yooneekness & Honesty & Patience and not to FORGET A GREAT FRESH MADE PRODUCT and your shop will be just fine! To An Amazing Article♥ For An Amazing Site~LoveYa ETSY♥ SugarMohawk*
3 years ago
madeingodsimage says:
thanks so much...just rewrote my bio!!!
3 years ago
sofisticata says:
Thank you for the advice! :)
3 years ago
neskita says:
I'm ashamed to say I've had a shop here for almost 5 months and I still don't have a profile! It scares me a bit, I must admit. This is incredibly helpful. I'll definitely write my profile now. Great ideas!
3 years ago
Anastasiasdolls says:
Very helpful, thanks!!!
3 years ago
MinceCo says:
wow, u covered alot of points in this small space!
3 years ago
InvisibleFountain says:
So much too think about and all of it so helpful - thanks for giving me a nudge in the right direction. Tooting one's own horn is not always easy...but i will write about myself now ... if I have to.
3 years ago
WingsDove says:
This is outstanding information we can all use and hopefully most of us will.
3 years ago
YesterdaysMemories09 says:
This is good encouragement to do what most of us don't like to do - talk about ourselves and build ourselves up. Thanks for investing in Etsy sellers.
3 years ago
sugargrovepottery says:
have a profile but I think I need to add more details ...Thanks
3 years ago
GemuineCreations says:
Thank you! This was a joy to read and you've inspired me ;)
3 years ago
FarmFreshArt says:
Great information, thanks.
3 years ago
brillianttreescoll says:
Thanks for the great advice - this is especially helpful as I am in the process of setting up my shop and writing product descriptions and everything else that goes along with it. All very important but an little scary when your a designer and NOT a writer!!
3 years ago
shopgoodgrace says:
What a fantastic article! Talk about getting the creative process kickstarted for a stellar bio. Thank you for sharing!! I'm certain I will reference this article many times in the future.
3 years ago
withaflourish says:
Wow, great advice! I have a profile up that I think is fine, but I know it could be a lot more special. I like the point that was made about it being the most personally interactive place on the site for the seller to really show their personality- I need to spruce mine up! Thanks for sharing all these great tips! Writing about yourself is such a broad topic, so having these particular ideas and tips to follow really helps me to wrap my head around what to write! :)
3 years ago
OsoVictoria says:
I like it! I see now that I can power up my profile, shipping and shop annoucement pages. Thanks! Loved Rubypearls stories, what a great story teller.
3 years ago
classicdesigns says:
Amazing info. Thanks so much!
3 years ago
EssentialArtsStudio says:
Thank you, this is a great help to me. I just opened shop last week and now have some guidance.
3 years ago
LANCERIKA says:
So glad to read about all these AweSome profile tips,Etsy rocks!
3 years ago
RebeccaBarfoot says:
great suggestions, the work on my shop continues!
3 years ago
birchbeerboutique says:
I/m going to try rewriting my profile as though it someone else's bio and see if I like that better, but NOT in the 3rd person perspective (I hate reading that). It is sort of hard to list your accomplishments. *ericawalker I love how you are waving hello in your profile pic. It seems from first glance that you already have these concepts under your belt.
3 years ago
KatrinasJewel says:
Great tips! Time to revisit my profile section!
3 years ago
modernfigurative says:
ok you have inspired me to rewrite profiles for both of my shops and now I am finished! I like the first one I wrote (my nowvintage shop) better because I was more fresh! Maybe I will just have to rewrite the modernfigurative one too.. anyway..thanks for a great post!
3 years ago
allthepreciousthings says:
wow, after reading all this I feel really "under represented" with my profile....must go and fix it asap :)
3 years ago
BlessedRepublic says:
Thank you so much for the very inspiring tips. I will make sure that my profile will be on my high priority list. God bless us!
3 years ago
Cygnetjewellery says:
Thanks so much, I will be updating my profile today, using all of the above tips....thankyou!, I am new to Etsy, and these are extremely helpful tips.
3 years ago
HecketyBeckety says:
Ok, I'm off to hum and haw over mine! Any wierd noises is me hawing!
3 years ago
woolybaby says:
Great post... thanks! I just updated my profile: http://www.etsy.com/people/woolybaby
3 years ago
thewaughdrobe says:
Absolutely great article! Thanks so much!
3 years ago
DistinctlyDaisy says:
Great subject for tips. I've been struggling with this. As a former PR exec myself turned mommy, it is difficult to turn the attention on yourself. "Oh yeah, I'm here, too." The other problem is rambling. I thought my bio was a long, but not after reviewing the above brainstorming questions. Unlike your store's opening announcement, which should be short and to the point so shoppers can see your designs without scrolling immediately, curious buyers purposefully click on Profile because they WANT to know more about you. I'm thinkin' we're all doing some editing this morning. Thanks for the insight.
3 years ago
sambetty says:
wow very helpful. i appreciate this a lot! seems like common sense but you just don't know til someone tells you! i think my new profile is much more lovely. thank you!
3 years ago
woolybaby says:
I started this forum post to discuss profiles... http://www.etsy.com/forums_thread.php?thread_id=6469654
3 years ago
LisaFerinDesigns says:
Great article. As I approach my 1st anniversary here on Etsy, I am definitely looking to shake things up. Thanks.
3 years ago
metroretrovintage says:
I enjoy reading well thought out profiles, especially when the seller states a little about their background in regard to what they sell, and their experience. Thank you for the excellent tips. :)
3 years ago
happygolicky says:
You are responsible for your buyer’s shopping experience... That's so true.
3 years ago
aoneofakind says:
being new to online selling is new to me and any help is good help . I do understand the importance of setting a good first impression with your customers . many of the people i used to sell to in florida were like family . I'm not saying you should go to everyones house and hang out . When I walk into a store and they greet me like I live next door not like I look like a wallet I return to do more business . so thank you for this tip .
3 years ago
Julieriis says:
Thanks so much for the tips!
3 years ago
merryandmod says:
Thank you. I spent a lot of time writing my profile and assorted 'blurbs' but I really appreciate the reminder to take a fresh look at my prose.
3 years ago
dorosoucy says:
Thank you, I have been seeking a good advice like this.
3 years ago
fullcircleimages says:
Great tips! As a new shop keeper on esty I'll definitely be doing some editing this weekend. Thanks!!
3 years ago
GoodStoreandCompany says:
Immediately made changes to my profile. The advice was to the point, gave direction, and encouragement. I felt the picture of the bag "Don't give up" was just for me!!! Thank you, Stacey!!
3 years ago
bstrung says:
I know I need to revise my profile. Thanks for the tips!
3 years ago
bedbuggs says:
Thanks for the tips, it gives me stuff to review and think about! Keep them comming!
3 years ago
inkadinkadoodle says:
Wonderful article full of lots of good info. This is defintely one of the hardest things to do!
3 years ago
ebbtides says:
thank you for the gret (just kidding aka the article!) info.... i will use the pearls of proverbial power to provide a GREaT shop..........elaine @ ebbtides
3 years ago
lighttotheworld says:
Good advice... I never know what to write about myself haha!
3 years ago
photographicamy says:
Thanks for the great information! I am off to tweek!
3 years ago
charisg08 says:
I've had my shop going for a while now, but it's always good to find things to improve on. Thanks for all the great info!
3 years ago
savagekitten says:
thanks for such an informative post, I have made some notes and am about to go and write something with a bit more depth now.
3 years ago
FloralsbyCLT says:
Thanks for all of the great tips!!
3 years ago
SavvyGirlDesigns says:
This is great advice! The questions give an excellent template to get started on your profile. I will definitely spend some time reflecting on them. Thank you!!
3 years ago
AnnieMSewShoppe says:
Can always use great tips.
3 years ago
MarilyndaGallery says:
Very useful! Will be taking a hard look at our profile. But am confused about one thing in morrisonjewelry's site-I thought you weren't allowed to link back to another business site for the same business in your Etsy profile. Like "if you don't see a piece you like on our Etsy shop, link to our online shop at _______.com" Isn't that a conflict of interest? Please advise.
3 years ago
amandabaker1028 says:
Going to do changes right now to my profile after reading this very informative information! Thanks Etsy.....my love for you grows all the time
3 years ago
MiladyLeela says:
Thank you so much for the information. I agree that it is very important to market yourself and try to let people know who you are with your words as Etsy is an online venue. People buy from who they like so this is key.
3 years ago
BeachGlassGems says:
I've only been with Etsy since Jan. 2010. This article was soooo helpful. I got more out of it than any (of the many) Virtual Labs I've attended. Thanks so much!
3 years ago
cosmicgeisha says:
Thanks for the tips! Now I need to go back and do some re-writes!
3 years ago
samsstuff says:
Great advice! I think I need to add a few things to my profile after reading this...Thanks for the great article.
3 years ago
LaFortuneLinens says:
Thanks for the great guidelines. I guess it's time to approach my profile from a different perspective. Thanks!
3 years ago
artstylelili says:
Thanks for the great suggestions ....very helpful
3 years ago
daintilydesigns says:
ThAnK YoU for the great tips.....off to tweak my profile!
3 years ago
marybeadz says:
I will be putting this information to good use, going to redo my profile. Thank you for sharing.
3 years ago
kneesandpaws says:
I used these questions to revamp a stale bio in my shop. They were also helpful later during an interview for the "let's play, it's Saturday" post on ArtWhims.blogspot.com. Thanks again for sharing!
3 years ago
MassanuttenHookery says:
I'm just getting started. Thank-you so much, Stacey....I've got out my legal pad and am chewing on the end of my pencil :-)
3 years ago
justgill says:
Many thanks for sharing for your tips. Its so easy to 'create and make' and so difficult to write what you think is an interesting profile.
3 years ago
kellyemeraldhart says:
ok, that was extremely helpful
3 years ago
gullcottagecrafts says:
Great Advice! Thanks
3 years ago
SilverandEarth says:
Thanks! Great article!
3 years ago
SilverandEarth says:
Thanks! Great advice!
3 years ago
gwen1921 says:
I have found this post really helpful, thank you.
3 years ago
gwen1921 says:
Most helpful, I will be adding some more info to my profile.
3 years ago
SIKIU says:
Thank you for the encouragement. For me, writing an inviting profile and descriptions is a full time job. English is my second language, sometimes I get stuck on translation, but I'm doing so much better lately. Just reading you helps a lot.
3 years ago
Yeslioness says:
Give Thanks! This helped me add my personal story to profile and make it more interesting, I hope :)
3 years ago
wensaccessories says:
Good tips, thank you!
3 years ago
LolaRain says:
Thank you for this helpful article! Such great advice that I am going to immediately begin rewriting my bio!
3 years ago
DestinysTreasures says:
Great artical. Thank you for sharing:)
3 years ago
pasin says:
Very helpful..
3 years ago
BeadedKeepsakes says:
Thank you for the advice. Valuable information which will help me have fun with my profile, show off my personality and add useful information for my customers. I have been wantin to sproose things up and now I know how to get started. Thanks again ;)
3 years ago
turquoiseangels says:
I have been so not wanting to do this. but alas, I know I must. Great idea fill in the blanks. I just wish I could make it entertaining to read, as well as informative. Thank you for the help.
3 years ago
ArtFromTheHeartBySue says:
Thanks for such an insightful commentary. It certainly will give food for thought as I take a look back at my profile!
3 years ago
MyPinkPlanet says:
It's true, writing your own profile is intimidating but this article has given me the direction to proceed fearlessly! ~Thank You
3 years ago
trendyexpressions says:
Great Advice! Thanks!
3 years ago
HatsandHalos says:
Thanks, I am so excited to join Etsy and tips like this make it easier to enhance my shop.
3 years ago
compassrosedesigns says:
Thank you for your article. Soon I will be opening my shop, "Compass Rose Designs", so your help is much appreciated.
3 years ago
stacystudios says:
great tips, thank you so verrrry much!
3 years ago
beadsnwires says:
I am constantly looking for new ideas for my shop. From one Stacy to another Stacey - Thanks!
3 years ago
moxieandepoxy says:
I'm so leery of my profile section. Looks like it's time to jump in and let loose a bit.
3 years ago
AsTheWoodTurned says:
Thank you so very much for the ideas. Time to do some house keeping.
3 years ago
mygirlandme says:
Wow great information, and so much of it, being a professional organizer, it almost seems a little overwhelming, because i want to utilize all of it, But I will take a deep breath and go slow.. thanks much!!!!!!!!!!!
3 years ago
myeconest says:
thank you soooo much for this great article!!
3 years ago
TrueJune says:
What inspiring tips you give! Thanks for taking the time to pass them all on. From Google Analytics, I can see that people do indeed check my profile page fairly often. Up to now, it has been very straightforward and not too interesting. Thanks to these guidelines, I'm ready to change it up a bit and maybe even do a little storytelling! Fun! Keep up the great work and the great tips. You are right on!
3 years ago
NazKhaDesigns says:
Hi ive jus started my new etsy shop, im having problems getting into my bio, i cnt seem to find a link to get into and write my bio information. can someone please help. thanks nazia khan
3 years ago
kathysart3 says:
Hi, Thanks for all the good tips, I will be putting them to good use in my profile/bio. Thanks again Kathy..
3 years ago
KayKaysBowTique says:
Thank you for all the great tips!
3 years ago
caty99 says:
What great tips! I hope people can see the passion and love I've put into my shop by using these tips! Cathy
2 years ago
ArizonaRanch says:
Good tips and right on! In a world saturated with corporate brands it is refreshing to see a site actually celebrate the artist and their work. Etsy can save the world by connecting what makes us human to each other! Do you know who assembled your braking system in the vehicle you drive? I applaud Etsy and all the artist's for their participation. gerry lemanski funiture maker
2 years ago
minusplusminus says:
thank you for advice! I often have trouble starting to write anything, so I found this trick — open an email program, address it to yourself and suddenly words pour, it feels less daunting and formal, even if I am writing a grand budget proposal. Good luck everyone.
2 years ago
madifry says:
Thanks so much for the questions- it really helped! I've struggled with the balance of concise but still friendly and inviting. :)
2 years ago
sugaredsweet says:
Thank you so much for this wonderful "How To" tutorial. I am new to the ETSY world and I really appreciate getting any help that I can. Hopefully my shop will benefit from the changes that I have made. Thanks for all of your help!!
2 years ago
moonsmemories says:
Thank you for the helpful tips. I feel more confident about promoting my new shop. I also feel more comfortable telling other's about myself. Thanks again for your help!
2 years ago
jewelrybyirina says:
Thank you so much!!! Very helful tips!
2 years ago
KellyGemstoneJewelry says:
I'm new to Etsy, so I'm finding these articles VERY helpful!! Thank you for sharing!
2 years ago
SmileyKenBears says:
I love all of these helpful references to get us going in the right direction. I definitely feel the love and encouragement of this community. Thanks
2 years ago
klosig says:
Very good advice , this will help a lot , thanks for the infomation.
2 years ago
srstrongpublishing says:
total newbie here, with literally, EVERYTHING riding on my succeeding at making significant sales here on this site, and I have no clue what im doing!! What I need, Is a horde of new FRIENDS who've succeeded in marketing/sell, to help me learn. Somebody, PLEEEEEEASE help me???
2 years ago
lasermoose says:
Loved the article because, in part, the examples were right there. And it is hard to write about yourself. Thanks.
2 years ago
florencegirl says:
Awesome advice--I just did a quick mini-makeover of my profile page--I really appreciate that you took the time to write this out for us!
2 years ago
babybayrs says:
Very important topic.
2 years ago
cosmiksouls says:
great advise !!!
2 years ago
cosmiksouls says:
great advise !!!
2 years ago
ClayLickCreekPottery says:
time to freshen up the profile page!!! thanks for the tips!
2 years ago
LouisestArt says:
A lot of work to do!! Thanks for sharing!
2 years ago
Katexpressions says:
Thank you for the helpful advice on writing my bio! I really appreciate it!
2 years ago
hartlandite1956 says:
Great Advice I have been hesitant to relate too much about myself I guess due to my age, the world is saturated (Facebook) with information, I think it too overdone. I love where I am currently, just need to open up and share life's great experiences and opportunities. I believe I have something to share. Jen
2 years ago
DreamspiritCreations says:
Good advice. I keep honing my profile to keep it up to date and as another idea pops into my head. I like the idea of the links. Never occurred to me that we could do that in the profile as I've been so focused on making my shop appealing. I wish there were a way to create sections (like a department store) so that as we add new items they are not continuously at the top of "items for sale" on the public view and then having to rearrange listings for eye appeal.
2 years ago
prettiesforyou says:
very good advice. so far, i'm just a customer on etsy, but i must say a good profile will definitely keep me looking at a shop. as a buyer, i want to know about you, the seller. what i love about etsy is the community feel & knowing that i'm buying from a person, not a corporation. so please, tell me about yourself!! i want to know your pets' names, what other hobbies you have, what books changed your life. share!!! :)
2 years ago
FinallyMine says:
Thanks so much for this article! I’ll be working on a profile. I had no idea how important a good, well written profile is to the success of a shop. Thank you - thank you - thank you, Tina
2 years ago
kimberlynoland says:
I like that this article mentioned saying hello and welcoming customers. I think it's easy to forget friendliness and a warm welcome with online shopping.
2 years ago
StellaRordan says:
Thank you, I revamped my profile because of this!
2 years ago
StellaRordan says:
Oh, and I shared on twitter too!
2 years ago
bubicha says:
Great info! Thank you
2 years ago
AlexandraDesign says:
I really like this blog but I'm finding it hard to answer a lot of those guideline questions and also keep it concise. But it's very helpful. Thanks.
2 years ago
eatburplove says:
Great advice.....thanks !
2 years ago
ben3eagles says:
i relly enjoyed the exsperince of learning from you. good luck to you all
1 year ago
ArtInAStich says:
This article is great ! Thank you for sharing ^O^ !
1 year ago
jeffreywarnock says:
Great article... but I think Stacey needs to replace her photograph with one where she's smiling.
1 year ago
BotiqueVintage says:
Very helpful and informative. Thanks
1 year ago
moepaints says:
Great stuff Stacey, Thanks!
1 year ago
susanlake1 says:
Great info! Just getting started can be overwhelming, Thanks for the education!
1 year ago
ADHARA8 says:
thanks to all....think (after two years of other responsibilities) I am finally ready to tip toe into this great pool....lot's of questions... one being can we change our profile pictures at will ?? really anticipating being part of this creative and caring community.. carol
1 year ago
omgurl says:
Etsy should research the shops they recommend for great profiles. The first one I clicked on had a spelling error...looks some people on Etsy aren't taking their own proofreading advice. Informative piece, though.
1 year ago
mooli says:
Thank you for sharing this information, great helpful.
1 year ago
msunsh9 says:
This is very helpful. Thanks!
1 year ago
smjans says:
Thank you for all the great information! I've been having a lot of trouble putting something together and this is what I need to complete the task.
1 year ago
darabil says:
So helpful, thanks!
1 year ago
linziloop says:
Just been catching up on some Etsy seller tips (a LOT to read as I have been on here for years and only just starting to look at these haha!) Anyway, my first task I gave myself is to re-write my profile, which I have just finished doing, so if anyone would like to take a look at it, please, be my guest xxx
1 year ago
ergas says:
Great advice.....thanks !
1 year ago
LilaRoseJewelry says:
I just opened my shop as well, thanks for the tips!
1 year ago
SoooEmi says:
Hi !! Thanks for asking all of the questions in order to spin our wheels!!
1 year ago
AndysWoodWorks says:
Thanks for the tips!!
1 year ago
Beyondaveil says:
I was gonna go to bed early but after reading this I'm staying up and getting some work done. Thanks again for the inspiration.
1 year ago
lauriescott60 says:
Thanks for the info. Have been thinking about changing things around to get more people. Great information. Thanks.
1 year ago
Telur says:
Thank you for good advice.
1 year ago
Oceansdeep says:
Thanks so much for your great tips.
1 year ago
Podefeltro says:
Thank you for the fabulous advice.
1 year ago
DTBLTD says:
Invaluable information! I guess it's back to the drawing board. lol
1 year ago
FoothillMetalArt says:
Ooooh....sounds like you wrote this just for me! Thanks for the advice. I will get busy. This article gave me a new strength to get going!
1 year ago
Goldie48 says:
For a beginner this gives me a lot of information to add to my shop.
1 year ago
littlefever says:
Using this now to rewrite my profile page this week! Thank you! :)
1 year ago
xchilds says:
This is exactly what I am looking for! I have been needing to flesh out my profile for some time now. Just didn't know where to begin. I find talking about my products so much easier than talking about myself. Great tips!
1 year ago
Susan McHenry from mchenry1 says:
Thanks for the great advice!
1 year ago
cindy santos from akinto says:
very helpful, thank you very much!!
1 year ago
Gaby Eckberg from gabyeckberg says:
Great tips. Thanks
1 year ago
quincebaked from quincebaked says:
Thanks for the well written and informative post. I am new to the Etsy thing so I need as much help as I can get :)
1 year ago
Phyllis Sexton from phyllissexton says:
Thank your for this information. I am new to Etsy and need all the help I can get. Need to get busy touching up my profile.
1 year ago
kyunghee kwen from moonglowart says:
Thanks for good tips!!
1 year ago
Pink Poppies from pinkpoppies1991 says:
Thank you!
1 year ago
Bonnie Currie from ArcaneMemory says:
Thank you so much for all of your good advice! I love reading these blogs and it means a lot me that your crew takes the time to inform and educate sellers. I often print out blogs from your sight and add them to my business journal. It is called the "Journey to Success". If there is anyone with time to take a look at my profile and give me feedback I would be so grateful! Thanks again! Bonnie
1 year ago
atomicblue from atomicblue says:
Keep it short. Don't ramble on, so browsers have to use the "more" pop up box.
1 year ago
Josefina from VanillaClouds says:
I am so new to promoting my work...I could use all the help I can get....thanks for the tips!!!
1 year ago
Patsy Froneberger from pfroneberger says:
It is apparent that I have no idea of what I am doing in this new endeavor . I am open to suggestions??????
1 year ago
Shirley Muswema from BeeouiKnits says:
This is some really great information, thank you for sharing.
333 days ago
Albert Baggetta from RealWoodCrafts says:
I learn something new every time I come on the Etsy site. Didn't realize the importance of setting up a profile, but it makes sense. I run a wood craft store here and I'll have to let more people know about it. Keep the good ideas coming.
314 days ago