How to Sell Your Story With Johnny B. Truant

johnnybtruant

Story by johnnybtruant

Published on Oct 14, 2010 in Seller Handbook

Photo by FawnandLark

Let me tell you a story about this great watch I got for my wife.

It was in 1999, back when I was in college, spending a semester abroad and living for four months in Luxembourg. The cool thing about Luxembourg is that it’s this tiny little country right in the middle of Western Europe, nestled between Germany to the east, France to the west, and Belgium to the north. Travel was easy from Luxembourg, so while I was there, I traveled every weekend: England, Spain, Sicily, Prague and Budapest, and at least a dozen other places.

At one point, I was traveling through Switzerland and stopped at this small town in the Swiss Alps where I was supposed to change trains on my way up to ski on the Jungfrau, but I missed the train and ended up kicking around the town all day instead. It was a quaint little town, and thanks to my German, I could actually talk to people (though in that particular area, most of the people preferred the Swiss amalgam dialect, known in German as Schweissdeutsch).

I ended up in this small local jeweler’s shop and watched a craftsman making watches by hand. He had one of those jeweler’s loupe things on his eye that I thought didn’t actually exist anymore, and was deftly inserting small cogs into the back of an open timepiece. When he was done, he closed it up and put it on display. It was a silver women’s watch with small white jewels around the bezel.

“Was that a custom order?” I asked in German.

“No,” he said. “I make all of my watches that way.”

So I asked him how much the watch cost, and bought it right away. I paid in Swiss Francs, because this was before the Euro, and brought it home for my college girlfriend, who later became my wife.

Now, stop and think about something: I’ve just described my wife’s watch for you. But, here’s another way I could have described it:

Women’s Swiss watch, handmade, jeweled bezel.

If this watch were for sale, which description would make you want to buy it?

Leather Cuff by MichelleVerbeeck

Backstory Sells

You have an item. An item is an item. I don’t care how long it took you to make it; if it’s a necklace, the fact is it’s a necklace. Hopefully it’s a pretty necklace. Or a unique necklace. It may also be large or small, heavy or delicate. It may have adornments of a certain color, size, or shape. It’s a thing. A thing you can describe.

If you describe it as a thing, a thing is all it will remain to prospective buyers.

Let me tell you something about Etsy buyers: They don’t want a thing. If they wanted a thing, they’d go to Wal-Mart. They want a unique, handmade item, yes. But it’s far more accurate to say that they want a story.

When someone compliments a necklace that someone bought on Etsy, the first thing they will say almost every single time is, “Oh, yes, I found it on Etsy… it’s handmade and one-of-a-kind!”

If you made that necklace out of something repurposed from an old, original use (my mother has a bracelet made out of antique typewriter keys) they’ll continue and add, “… the maker takes these old things and makes them into jewelry!”

If you’re blind and say so in the product’s description, you can bet for certain that the buyer will add, “… and she’s blind, so she does it all by touch, putting together jewelry that ‘feels’ beautiful!”

Buyers of unique items are not looking to buy an item. They are buying a story to tell. If you describe your item in bland terms, people may still buy it, because they can still tell the story of finding a one-of-a-kind item. But if the story stops there, the value ends there because the story is nothing special — which ultimately limits how much you can sell, and at what price.

Great Bowl O Fire Recycled Steel Firepit by johntunger

If you’re lucky, an item tells its own story because it’s so extraordinary (I know an artist who makes “bowls of fire”), but why would you leave it in the buyer’s hands to write that story? Why not tell them more? Why not add to the value of what you’re selling by giving the buyer a better, richer story to tell?

That guy who makes firebowls? He makes them out of scrap metal — stuff that would normally clog a landfill. And you can bet he tells that part of the story, because when someone buys a firebowl, they have that much more to say about it.

You’re not selling trash cans. All we care about a trash can is that it successfully holds trash. You, dear reader, are selling conversation pieces. You’re selling things that people will want others to comment on, and that they will in turn be able to turn around and talk about. Why would you short that buyer on things to say?

Tell the story of your product. Tell the story of yourself.

After you do, PLEASE drop me a line and let me know what happens to your sales. Because as someone who teaches this stuff, I have a story I need to tell as well… and it’s your success that makes my own story better and richer.

Happy storyselling!

About the Author: Johnny B. Truant is the creator of Storyselling 101. He coaches, sets up websites for clients, and writes about ninja sharks at JohnnyBTruant.com.

 

Seller Handbook | 5 Tips for Item Descriptions | Sign up for Etsy Success Emails

Discuss: 412 comments

Related Items

412 comments

Sign in to add your own
  • jammerjewelry

    jammerjewelry says:

    Beautifully Done! Loved the article.

    1 year ago

  • denizgunes

    denizgunes says:

    good Job. Thanks

    1 year ago

  • monkeyandsquirrel

    monkeyandsquirrel says:

    Great little gems of advice... Thanks!!!

    1 year ago

  • TimothyAdamDesigns

    TimothyAdamDesigns says:

    Awesome.. so true!

    1 year ago

  • LittleBatch

    LittleBatch says:

    Lovely article with great advice. Thank you.

    1 year ago

  • EvenAndy

    EvenAndy says:

    Thanks for the wonderful advice! I need to tell more of a story with my items. You are right in that buyers want a story or else they could just go to Walmart. Once I change my descriptions, I will drop you a line.

    1 year ago

  • entrecieletmer

    entrecieletmer says:

    I totally agree. Stories are also the stuff that dreams are made of. If I see(read)a fellow wordsmith here on Etsy(and there are many!) I am already hooked on their product. And like Klaus Kinski said: "words...words are not enough!" I would paraphrase that by adding: Words + Beautiful pics = (A)rt.

    1 year ago

  • manvsgeorge

    manvsgeorge says:

    Excellent advice. Am I the only one who wants to see that watch? ;-)

    1 year ago

  • GREENWICHst

    GREENWICHst says:

    This is such a great article! Thank you!!

    1 year ago

  • bylynnkrestel

    bylynnkrestel says:

    great advice - now to go tell it!! thank you!!

    1 year ago

  • polkadotmagpie

    polkadotmagpie says:

    Tell it, say it! Thanks.

    1 year ago

  • DesiCloe

    DesiCloe says:

    Great tip! For my work it is essential to tell a story and I always try to put my characters in a context and try to picture their nature!

    1 year ago

  • WoolnFelt

    WoolnFelt says:

    Thanks for making me think!!!

    1 year ago

  • LeafandInk

    LeafandInk says:

    Wow, This really made me rethink things. I read John's profile and really was amazed at his work. The prices, yet in a different class than ours still received substantial sales of his creations. This shows me the truth of what you have shared. Sometimes it is hard to know just how detailed to be with your words. This has been really helpful. Thank you. Lisa

    1 year ago

  • TheWinglessBird

    TheWinglessBird says:

    A wonderful article, thank you!

    1 year ago

  • TheWinglessBird

    TheWinglessBird says:

    By the way, I love the leather cuff!

    1 year ago

  • maggiemaevintage

    maggiemaevintage says:

    mmmmmmmmmmm... have to broaden the imagination a little, it's worth a try!

    1 year ago

  • buffalogirls

    buffalogirls says:

    Yes, it definitely works. I sell my cards at the Farmers' Market and people just love to hear the story behind each cards. Especially my Farm Life series is very popular, hence the Farmers' Market, where the audience is already predisposed to appreciate a hand made, back to nature product.

    1 year ago

  • LittleWrenPottery

    LittleWrenPottery says:

    I really like storytelling101 always great tips : ) I'm constantly looking for new ways to engage people who browse to my shop and I still feel like I'm developing my shop's voice.

    1 year ago

  • blueskyclouds

    blueskyclouds says:

    Excellent read...although I know it intuitively, it's a great reminder! I know I like to buy when I feel there's more depth and dimension to the history of the item or the artist.

    1 year ago

  • SpottedFish

    SpottedFish says:

    Interesting article, thank you

    1 year ago

  • muffinandco

    muffinandco says:

    beautiful article... just that in Switzerland, they still use Swiss Francs... they are not part of the EU...

    1 year ago

  • skybirdarts

    skybirdarts says:

    This is a very insightful article and so true- people do live for stories! We are hungry for stories, and pretty pictures to go with them. I will rethink some of my titles to improve them. Thanks!

    1 year ago

  • BlueTerracotta

    BlueTerracotta says:

    Wow, great article! I hope you're serious about dropping you a line after reworking our product stories!

    1 year ago

  • DalkullanJewelry

    DalkullanJewelry says:

    Thanks for the advice and a very interesting article!

    1 year ago

  • bedouin

    bedouin says:

    individuality rocks!

    1 year ago

  • peaseblossomstudio

    peaseblossomstudio says:

    Thanks for the tips!

    1 year ago

  • hattieshouse

    hattieshouse says:

    Wonderful advise...I will be using some of your suggestions in my vintage store. Thank you!

    1 year ago

  • baconsquarefarm

    baconsquarefarm says:

    I've got homework to do on my descriptions~! plus story's to tell, thanks for the kick I needed, your a great storyteller, wonderful article, Thank You. :)

    1 year ago

  • Hammermann

    Hammermann says:

    Thank you for sharing your wife's watch story. It really makes a difference on a description.

    1 year ago

  • AZCreativeStudio

    AZCreativeStudio says:

    Great article!

    1 year ago

  • CristyBeckImages

    CristyBeckImages says:

    Excellent article! Thank you!

    1 year ago

  • DressUpPackRats

    DressUpPackRats says:

    Great! I'll get started right away

    1 year ago

  • SherwoodVintage

    SherwoodVintage says:

    A great story works for vintage items too!

    1 year ago

  • polkadotshop

    polkadotshop says:

    Hmmm, you've gotten my wheels spinning. Time to get really creative with describing my items. There is always a story. Thank you!

    1 year ago

  • RamshackleStudio

    RamshackleStudio says:

    Thanks so much for the insight!

    1 year ago

  • exclusivelyhannah

    exclusivelyhannah says:

    Great article, and your points have been taken to heart! :)

    1 year ago

  • Morninglightglass

    Morninglightglass says:

    Thank you soooo much!! I sooo agree!! I Love to tell a story about my art.... and I LOve to have one about the pieces I aquire!!

    1 year ago

  • KikiLaRu

    KikiLaRu says:

    Wow, this hit home. You are so right...the stories and sellers are what I love most about etsy. So now I need to tell mine...

    1 year ago

  • dragonhouseofyuen

    dragonhouseofyuen says:

    thanks Johnny! inspiring! I already tell stories in my items but I think I shall have a fresh look after reading your article because it captures all I believe in, in selling on etsy

    1 year ago

  • ekra

    ekra says:

    Great reminder to share the entire story behind each and every piece!

    1 year ago

  • Ayun

    Ayun says:

    So true ... and perhaps THE most compelling reason to not buy mass-produced gifts in chain stores!

    1 year ago

  • peppermintpink

    peppermintpink says:

    I will try it! I will alter some of my descriptions and see what happens when I tell a deeper, richer story...this was great! Thanks!

    1 year ago

  • FerntreeFlowers

    FerntreeFlowers says:

    Fantastic article, thanks for the inspiration!

    1 year ago

  • NaturalAmber

    NaturalAmber says:

    One of the best articles I have read in a long time, and something I think I need to work on!

    1 year ago

  • GloryBDesign

    GloryBDesign says:

    When I think of my favorite material possessions they are the ones that HAVE A STORY! Thanks for reminding me and all the other great etsy folks of that fact!

    1 year ago

  • PatinaArtsAlchemy

    PatinaArtsAlchemy says:

    Thanks, Johnny! It's what I strive to do on every description. I love what I make, and I put my myth-loving heart into each piece, so I want to convey that to my potential customers. Stories ARE magic! Etsy artists are magic!

    1 year ago

  • AudreyGardenLady

    AudreyGardenLady says:

    Hooly schmooly, what a great write!!! Got to go get my journal and start rewriting a few things! Thank you so much for sharing.. p.s. the bowls of fire are awesome as is the Hawaiian scenery

    1 year ago

  • VivaGailBeads

    VivaGailBeads says:

    i really need to work on this too! thank you for your article.

    1 year ago

  • Raceytay

    Raceytay says:

    I often get comments from buyers on the stories behind some of my photos. It makes it more personal - for both of us. More so when selling locally; people love to be able to say "this is from just around the corner". Great post

    1 year ago

  • PamelaAngus

    PamelaAngus says:

    great advice!

    1 year ago

  • accentonvintage

    accentonvintage says:

    Very lovely story! I want you to continue. Did she love the watch? What was her reaction? Does she still have it? I can see how a person can be pulled right into a vivid story instead of a just a description. Thanks for the info!!

    1 year ago

  • thebetterpettag

    thebetterpettag says:

    Very good point. Thanks for bringing this to life for us. I need to figure out how to bring my pet ID tags to life so that everyone can enjoy them! Great post!

    1 year ago

  • TrashTurnedTreasure

    TrashTurnedTreasure says:

    You are absolutely right! Life is a story, we spend a lot of free time watching stories and reading stories - but who ever tells a story about what they bought at Wal-mart? You might tell the story about what happened in the parking lot at Wal-mart, or what you saw someone wear or heard someone say at the grocery store, but never anything about what you actually DID at the store - unless it has nothing to do with what you bought! Now, if I could just figure out what's important in MY story.....

    1 year ago

  • DecoFamara

    DecoFamara says:

    Interesting article. That's true, everything has a story. Share it with everyone.

    1 year ago

  • SweetBohemianLife

    SweetBohemianLife says:

    Johnny...You are making me rethink my story. I realize there's much more to tell. Thank you for the stimulation!! Kathryn

    1 year ago

  • shannondzikas

    shannondzikas says:

    Thank you, I was keeping my inspiration secretive but I will share more. I'd do anything to quit my day job so I follow all of the advice I can get!

    1 year ago

  • chifinds

    chifinds says:

    wonderful article! ty!

    1 year ago

  • AvianInspirations

    AvianInspirations says:

    Thank you so much Johnny! I would love to share the story behind each of my cards. You have left me with a great deal to think about.

    1 year ago

  • TangledArts

    TangledArts says:

    Wonderful article! That is the beauty of a handmade piece!

    1 year ago

  • BigSkyArtworks

    BigSkyArtworks says:

    Telling the story is part of the fun - but thanks for reminding me that I need to do it always. Sometimes in the hassle of listing, I want to just hurry up and get it done. Thanks again...

    1 year ago

  • ByronMorrisArt

    ByronMorrisArt says:

    Good point, young man, good point!

    1 year ago

  • LaBelleBaleine

    LaBelleBaleine says:

    I'm so glad you've written this. I'm just beginning to open up shop and as I list my new items I always make myself go back and edit their descriptions because I worry I'm getting too personal, or too "wordy." My natural inclination is to share which pieces came from my own personal life, household, etc. and what they meant to me while I had them. This makes me think of something I encountered last year (similar topic) in New York -- I went to what I thought was a play. Turned out to be two middle-aged men sitting on chairs talking - to the audience and to each other - and telling their life story. Like, their entire life story. Vividly. And that was it. IT WAS FASCINATING. It made me wonder why Westerners have moved away from straight story-telling and try to tie everything up in clever, "interesting" packages. I think its true that in the age of getting places quickly, people have become accustomed to five minutes here, three minutes there -- reading the shortest cut to get what they want. I'd think that yes, here at Etsy is the perfect place for people to indulge in the stories of others! I intend to draw out my descriptions now, get a little reflective and personal, and hope that people will cherish these items in their own way. Awesome. Thanks for writing this.

    1 year ago

  • leannbutler

    leannbutler says:

    I will definitely put this good advice to use in my shop! Thanks!

    1 year ago

  • karenjcreations

    karenjcreations says:

    Lovely article. Thanks! :)

    1 year ago

  • LeslieGallery

    LeslieGallery says:

    wow! what an eye opener. it's getting personal with the buyers. great tips. thank you!

    1 year ago

  • naomicayne

    naomicayne says:

    Great advice! I find that makes a big difference in person at farmer's markets, when the customers are able to buy something that's really unique and meet the artist right there. I'll have to figure out how to incorporate that more into my online listings, so the customer feels like he or she is "meeting" me.

    1 year ago

  • jalexstudios

    jalexstudios says:

    This a great piece. I recently saw another piece at: http://the99percent.com/videos/6857/jay-ocallahan-the-power-of-storytelling that also re-emphasizes this idea. Thanks for reminding us about how Etsy is so unique and how we can take advantage of this in our own products.

    1 year ago

  • Morado

    Morado says:

    Thanks for sharing the wise words!

    1 year ago

  • petitehermine

    petitehermine says:

    great ideas, thank you!

    1 year ago

  • italianpostcards

    italianpostcards says:

    I'm on board with this post, Thanks for the insperation!

    1 year ago

  • maggiesraggedyinn

    maggiesraggedyinn says:

    Thank you so much for this.. that is what I am .. a story teller and that is what I try to do with my many barn cats that I sell in my shop. Today I am trying to find a way to do this full time and I was just thinking of the story aspect and if it could add enough value to my shop for me to make a living doing it.. I have sold 4 within a week and am making another right now.yes I love a good story!!! I will take this as a sign...

    1 year ago

  • congcongdesign

    congcongdesign says:

    special story.thanks

    1 year ago

  • NittyGrittyVintage

    NittyGrittyVintage says:

    LOVE this aticle! So glad to hear it, as I feel sometimes, I'm writing a book, in my listings. I never seem to be short on words! :)

    1 year ago

  • AmandaKLockrowJewels

    AmandaKLockrowJewels says:

    Love this article, so glad I took the time to read it. Now that I have quit my day job one of the things on my list of things to do is to make my Etsy site sparkle. This article gave me a good kick in the pants and I can't wait to tell my story!

    1 year ago

  • REALBUTTERFLYGIFTS

    REALBUTTERFLYGIFTS says:

    Great story and a lot of really good tips. Thanks Johnny

    1 year ago

  • HouseOfMoss

    HouseOfMoss says:

    A beautiful article! Thanks for the reminder that the story behind the item (or person, for that matter) is often as important as the end result.

    1 year ago

  • OsoVictoria

    OsoVictoria says:

    I think I am going to try this piece of advice and see how it goes because I do love to tell a story. I actually visulize a particular type of person wearing my hand-picked vintage clothing and being engaged in a certain type of activity and often more than one person and more than one activity for the same outfit. I wish I could take pictures of my minds imagination ;) thanks for sharing such good thoughts!

    1 year ago

  • poedra

    poedra says:

    Sounds so right and true... Rich stories remain fresh, thanks for sharing your lovely story and inspiring tips!

    1 year ago

  • lazydayz

    lazydayz says:

    What a GREAT article. I try to write a few lines, but not really stories most of the time, I figure people don;t care, maybe I will give it a try. :) Thanks! oh and those firebowls ARE amazing!

    1 year ago

  • pogoshop

    pogoshop says:

    I see this first hand, Johnny. My buyers want friends, characters they can care about and give to children they care about. Even when I sell at craft shows, they want names, stories, and details about the forest where their little guys were born. I'm delighted to oblige.

    1 year ago

  • NoMoreTwistHandmade

    NoMoreTwistHandmade says:

    thanks so much for making this topic so clear--it's such a difficult thing to figure out sometimes, so the examples you gave really opened up this concept of "who we are" as the selling point. i love the personal connections i make with my customers on etsy and am trying to analyze what brings this connection about and how to replicate it on a larger scale. i think this is part of the answer.

    1 year ago

  • ikabags

    ikabags says:

    We are designing sewing etc really big love and care our handmade and of course with history , I am sure :)) Really i read happily yours :) Our customers , or we maybe so far but so nearly with our handmade ! Everytime I am very happy with my friendly and kindly customer ! Every item was born with big and special history with our dreams and then we are looking, touching together ! Thanks again !

    1 year ago

  • BlueAugustCreations

    BlueAugustCreations says:

    great advice! i plan to rewrite my story today.

    1 year ago

  • vivikas

    vivikas says:

    So very true!

    1 year ago

  • carolanthes

    carolanthes says:

    Fantastic article, great advice. :)

    1 year ago

  • BlueAugustCreations

    BlueAugustCreations says:

    great advice! i plan to rewrite my story.

    1 year ago

  • MagicalCards

    MagicalCards says:

    Great advice and tips!

    1 year ago

  • JulieAnnLopez

    JulieAnnLopez says:

    one of my first purchases on etsy was the T-Rex from Berkeley Illustration. I thought he was cute but then I read his description and, even though I was and still am completely broke, I HAD TO HAVE HIM. For his story. So I bought the small version and now he hangs above my desk! thanks for a great article.

    1 year ago

  • JKistlerStudios

    JKistlerStudios says:

    great article! inspires me to fine tune my descriptions, and say what I really want to say (I'm always afraid it will be too long if I do, though!)

    1 year ago

  • kathysart3

    kathysart3 says:

    Thanks for the article, I have done this with the items I have for sale but still have not sold a single thing. Thanks Kathy..

    1 year ago

  • graciemay

    graciemay says:

    This article has great advice. I often tell the story of an object in a blog post, but I need to remember to tell it in the item listing as well.

    1 year ago

  • cottonbirddesigns

    cottonbirddesigns says:

    Great article!

    1 year ago

  • PostcardsNMore

    PostcardsNMore says:

    i loved this article, as always, everything begins with a story.

    1 year ago

  • bedbuggs

    bedbuggs says:

    Great Article! Full of great advice! Thanks so mcuh for sharing! ;)

    1 year ago

  • sustainablemama

    sustainablemama says:

    I love your perspective!Well written and inspiring!

    1 year ago

  • ShebboDesign

    ShebboDesign says:

    Awesome article! I loved it! And so true...

    1 year ago

  • ohbabydotcom

    ohbabydotcom says:

    Awesome!

    1 year ago

  • PaintedHorse

    PaintedHorse says:

    Great read! I love writing the descriptions for my designs and try to make them more than just about the "specs" of the pieces. However, I am always conflicted as to whether or not this compromises the darn SEO requirements! :(

    1 year ago

  • JenniferRussellDolls

    JenniferRussellDolls says:

    Inspiring....! Hmmmmmm.

    1 year ago

  • Talula

    Talula says:

    I try to include a little story with my special creations... It does help to sell the piece. You can always tell the ones that truly speak to me. Thank you for sharing a great article!

    1 year ago

  • doingitherself

    doingitherself says:

    Thanks for this article, check your email -I just sent you a before and after. Tell me what you think!!

    1 year ago

  • OneClayBead

    OneClayBead says:

    Very well said. I keep this in mind as I list my work for sale and know that my lifestyle, as an artisan, is intrinsically part of my my work; that the piece and how it was made and who made it are all contained in each bowl or mug or casserole.

    1 year ago

  • ohbuckets

    ohbuckets says:

    I love the story that goes with each of my handmade purchases...whether it is about the person, the shop, the actual item...thank you for reminding me to tell *my* stories! :)

    1 year ago

  • mousesong

    mousesong says:

    One of the best--and truest--blog posts I've seen around in a while! I am a sucker for a good story, and I love every piece better if it suggests a narrative. I am preparing to list a bunch of vintage prints over this weekend. I remember when my family got them--down in among crates of glass doll eyes and other art supplies--and I couldn't resist including a little of that in the description. I think I err on the side of too much wordiness sometimes, but I also think that's okay so long as the basic specs are easy to get to quickly--in bulleted format, preferably. I hope this assumption turns out to be true :)

    1 year ago

  • turtlegirl00

    turtlegirl00 says:

    what an inspiring article--I will have to take heed--I tend to be very "brief" in my item descriptions... I will work to improve my posts!!

    1 year ago

  • Asianexpressions

    Asianexpressions says:

    Wonderful advice! I tell a little bit about me in my bio but I should tell more story behind some of my work. Thank you!

    1 year ago

  • royroadfishcompany

    royroadfishcompany says:

    I like the idea.. every one of my items has a story different to tell.. I will spend some time taking some notes to see what I can put together.. Thanks for your story.. And all the others who left comments..

    1 year ago

  • moriah726

    moriah726 says:

    I love this post. I am surely going to go add the story behind each of my items! Not just for my sales, but as a rich reminder to myself of the history and many hands behind my items. Thanks, johnnybtruant!

    1 year ago

  • abydisclothing

    abydisclothing says:

    this is such great advice!! you are right- i love a good story, it stays with you like its your own. i am starting my store on etsy and its good to pass on something more than a purchase.looking forward to my first purchase and story!!

    1 year ago

  • ourfrontyard

    ourfrontyard says:

    I totally agree!! There is a story behind any handmade item. The story needs to be told,... by the seller and the buyer!!

    1 year ago

  • cherryandviolet

    cherryandviolet says:

    One of the best Storque articles I've read in a long time! You explained everything beautifully and convincingly. I will be coming back to this post often as a reminder!

    1 year ago

  • julieboyles

    julieboyles says:

    Thanks for the great article! I've just started to do this with my descriptions here and expand them on my blog. It has made a difference in sales and added exposure.

    1 year ago

  • thefiberfairy

    thefiberfairy says:

    I loved this - very good. With my sister's lampwork bead shop, we really struggled with names and descriptions for yet another gorgeous bead. This will be helpful as I get my own Etsy shop off the ground!

    1 year ago

  • MlleEmmas

    MlleEmmas says:

    I started making dresses for my granddaughter Emma and her doll - I now sell them on ETSY. But because I also write stories for children, I now include The Adventures of Emma as part of my website www.mlle-emma.com - so that people now get a story as well as a dress!

    1 year ago

  • bib4brides

    bib4brides says:

    Being new to Etsy your article really makes sense. I created my bibs as a result of my daughter's mishap at her wedding and I need to tell my story. I'll let you know. Thanks!

    1 year ago

  • flamingnora

    flamingnora says:

    Thanks for this, my natural inclination is to be wordy and waffle on about every thing I make, weaving a little back story for it from a few basic truths. But people tell me to be compact and to the point, people don't want lots of waffle. I'm going back to re write my descriptions. The lesson here is you should always go with your natural inclinations, if they are right for you, they will be right for your product.

    1 year ago

  • CompAndHandDone

    CompAndHandDone says:

    Yes indeed, excellent advice. Make your item not only an item but a conversation piece with a story to tell!

    1 year ago

  • pileofstones

    pileofstones says:

    Wonderful confirmation to what my heart knows. Thank you!

    1 year ago

  • Natalie52688

    Natalie52688 says:

    Really fascinating. This article got me right after the Swiss watch story. Thanks for sharing!

    1 year ago

  • craftpile

    craftpile says:

    Very inspiring for makers...not sure if that applies to suppliers...but good stuff :)

    1 year ago

  • beachglassshop

    beachglassshop says:

    WOW - great ideas and insight.....go with your heart....thank you for sharing...

    1 year ago

  • PonyAndPoppy

    PonyAndPoppy says:

    once upon a time there was a girl who loved this article. ;-) thank you for sharing your beautiful narrative, and for the excellent advice.

    1 year ago

  • rins

    rins says:

    awesome article, you are so right! and I also want to see the watch now! : )

    1 year ago

  • spaenywoodstudio

    spaenywoodstudio says:

    Great reminder of what a story can do for the emotional side of the brain. Thank you for sharing.

    1 year ago

  • HauteInteriorsLLC

    HauteInteriorsLLC says:

    Wow - Your article really drove the point home! Thank you for helping us see our descriptions in a new light! That really made me think! I am going to my site right now, to fix my last listing!

    1 year ago

  • Suravi

    Suravi says:

    This is totally true. Every time I wear something I purchased from Etsy I get so many compliments and I tell them I got it from Etsy. Then I go into my story about what Etsy is, what you can find and so on. Also, when I'm shopping in departments stores, many times I will see something I like and then think "wait...I can get a better one at Etsy because it'd be unique and I can support Etsians.

    1 year ago

  • TheScrapBasket

    TheScrapBasket says:

    Great article! Definitely something I need to work on. Very good, encouraging advice.

    1 year ago

  • MaMagasin

    MaMagasin says:

    Good article. I've always meant to add a story but always worried the viewer will switch off and not care but I think you're right! Its got to be more interesting than the bare bone details. Thanks!

    1 year ago

  • allthepreciousthings

    allthepreciousthings says:

    Thanks, Johnny - great advice, and very true. I have several things I've collected over the years, and if they came with a story, then I always remember that story. Love those fire bowls, too!

    1 year ago

  • FantasyDreamKnits

    FantasyDreamKnits says:

    Probably the best advice I've ever gotten. Off to try it now. Wish me luck on sales!

    1 year ago

  • Salzanos

    Salzanos says:

    You are SO right. I need to improve on this a ton. Right now, I take for granted the intrigue and interesting things that go into every one of my creations. Wether it is the sculpted jewelry or the tiny art. I do have a story to tell. I am inspired to do better at story telling my products!

    1 year ago

  • myBeachWishes

    myBeachWishes says:

    What a great article! I quite often want to say more in my descriptions, but feel guilty if I am not brief and to the point. Thank you for the encouragement to go with my instinct and story. I loved your story and advice.

    1 year ago

  • ZenBrush

    ZenBrush says:

    I thought short and sweet was the bon mot. Now I will describe away. Thanks for the swiss cheeze.

    1 year ago

  • BeljaysFeltnArt

    BeljaysFeltnArt says:

    Some say short and sweet. Others say tell a story. I am drawn to the story so I guess I will follow my story. Thanks

    1 year ago

  • noahbear1

    noahbear1 says:

    Thank you! I have found that putting my own story in has helped others since I work on memorial and powerful pieces about strength and hope.

    1 year ago

  • megbydesign

    megbydesign says:

    Loved it, I know my clothes have a story, but I didnt consider the buyer, Thank you

    1 year ago

  • happyfuzzyyarn

    happyfuzzyyarn says:

    Thanks, Johnny. I read your blog regularly, so I've been thinking about the whole storytelling thing and what I have to say, but this article really clarified things. I love the contrast between the two descriptions of the watch. Excellent.

    1 year ago

  • pattebery

    pattebery says:

    Here's my story: Im 15 yrs old and I run my own business. I've done everyting (with a little help) from creating my website to matting my own artwork. I'm not leaving the dirty work to the adults but jumping into it myself. Please support me and my site: http://www.atteberydesign.webs.com!

    1 year ago

  • AdultIndulgences

    AdultIndulgences says:

    So true. A story is worth everything to a purchaser! Love this post.

    1 year ago

  • LisaManuels

    LisaManuels says:

    Great article. And it so very true. That's why all my drawings come with a little story. :)

    1 year ago

  • passionatelycreated

    passionatelycreated says:

    Not everything you make has a story to tell, but this can be replaced by the special relationship you may develop with the item you are creating and therefore, that becomes your magical tale. Sharing the pleasure you may feel the with the materials you work with are transmitted through your description and can become that special story to be told....

    1 year ago

  • tiemee

    tiemee says:

    Totally awesome and inspiring read!

    1 year ago

  • gracienell

    gracienell says:

    I love this and I am going to try it. Now 42 stories hmmm.

    1 year ago

  • bleuherron

    bleuherron says:

    Agreed! Items in my shop that have were created during my study abroad and include sentimental stories with them have definitely sold better.

    1 year ago

  • PattiStyle

    PattiStyle says:

    Your article is great. I have been writing stories in my descriptions but there still a few listing I haven't. Thanks for reminding me to do stories for all of my listings.

    1 year ago

  • jewelrybyjg

    jewelrybyjg says:

    Great article..it makes sense to me, but I'm that "just the facts, ma'am" type of person - not a good storyteller. I know I have to work on that. It's the toughest part of having my shop. Will try!! Thanks

    1 year ago

  • Oceanpeg

    Oceanpeg says:

    Your story was really inspirational. So much so that I added the story behind my WGNHs in my profile, too. I've also added my link for more info about them to all, too.

    1 year ago

  • JewelryDeli

    JewelryDeli says:

    What a read, very inspiring...

    1 year ago

  • larrysleatherwork

    larrysleatherwork says:

    Thanks for writing this. Now I need to think out my descriptions better. I am one that "here it is, its this". Again, thank you for the help.

    1 year ago

  • thebqe

    thebqe says:

    Thanks for the input. In the beginning I started doing it but then I started slacking. So now I am back to it.

    1 year ago

  • MegnificentCo

    MegnificentCo says:

    Superb advice! I love reading about the story behind an item.

    1 year ago

  • myvintagecrush

    myvintagecrush says:

    Gah, so right... I've got some tweaking to do!

    1 year ago

  • stuffbysteph

    stuffbysteph says:

    I'm really motivated to go back into my store, and re-work all of my item descriptions now...

    1 year ago

  • beliz82

    beliz82 says:

    Wonderful article !!! I will try because i believe every item has a story. Thank you very much for sharing.

    1 year ago

  • PoshPursesBoutique

    PoshPursesBoutique says:

    Nice article and very inspiring. I'm definately going to work on my descriptions and keep the advice in mind.

    1 year ago

  • BachsCrafts

    BachsCrafts says:

    My profile picture is my story...12 hearts for 12 sisters who are scattered all over the world. We wear them when we feel homesick for family that is not present.

    1 year ago

  • santasgiftshoppe

    santasgiftshoppe says:

    Thanks so much for the ispiring thoughts & story!! We all have a story don't we??

    1 year ago

  • Rosalinart

    Rosalinart says:

    Thank you johnny !!!!!!!!! I was thinking in edit my profile, talking more about me, who I am come from, "my story" Also I have been telling the story behind my items and with your article I will go deeper into the story behind it. xxxx

    1 year ago

  • bobbidiboo

    bobbidiboo says:

    You've just motivated me to redo all my item descriptions!! I do believe in a story. Thanks. Lots of work to do now!!

    1 year ago

  • VintageStarrBeads

    VintageStarrBeads says:

    I tell stories because my life of collecting and selling has been a story. I have searched everywhere for those items that brought the stories and traveling through my life alive. Each piece I acquisitioned was a momento, a trinket or a treasure but a punctuation in my own life's stories. When I post an item I tell whatever I can about where I got it or who might have already given it love before I had it!. Some days I run out of energy and those items I post may not twinkle as much as the ones that have better truths and better words. I love everything I have owned because they are like my memories. They are mine. They are orphans that now need new homes and new stories. They need to dance once again or make a book shelf in someones home interesting. They await their new lives. Mine is still growing! I am thankful that here on Etsy I get the chance to bring things alive again, by selling them, so perhaps they will be important in someone else's life.-Rachelle Starr

    1 year ago

  • bobbidiboo

    bobbidiboo says:

    You've just motivated me to redo all my item descriptions! What was I thinking. I love a story, and mine all have stories. Got to get to work now!! Thanks.

    1 year ago

  • latenightdrawing

    latenightdrawing says:

    Oooh I love a good story! I'm trying myself, but fails sometimes too :)

    1 year ago

  • swyatt

    swyatt says:

    Great story. I guess I have some work to do!

    1 year ago

  • ablastfromthepast

    ablastfromthepast says:

    your wonderful article serviced to reinforce what I had already been doing! There have been times that I've been told that I put too much info in my descriptions. But I believe that history, ideas for use and a little humor are what make it all the more interesting! Awesome!

    1 year ago

  • dahlilafound

    dahlilafound says:

    Thank you! Great advice. Pieces I sell with a great story sell fast. Back to the story board. :-) dahlila xxoo

    1 year ago

  • babyjives

    babyjives says:

    This made me want to run upstairs and write the whole story of all my pieces. Thanks for an inspiring read and great tips to go with it.

    1 year ago

  • Starzyia

    Starzyia says:

    Let's all make the most beautiful collection of stories and share them with the world!

    1 year ago

  • runawaywombat

    runawaywombat says:

    A story is a connection, a feeling, your mood. It's usually the reason I buy a gift. Great story. Everybody has a story. And they are all interesting and inspirational.

    1 year ago

  • thelittlepiper

    thelittlepiper says:

    this is just wonderful, thanks so much for sharing this :D

    1 year ago

  • GutterGlory

    GutterGlory says:

    wow that is a beautiful story great advice. thank you. :)

    1 year ago

  • cherrylippedroses

    cherrylippedroses says:

    ...here is a story... http://www.etsy.com/listing/49842378/jewels-by-julio-handwrought-lampwork?ref=v1_other_2

    1 year ago

  • OrangeBlossomCrafts

    OrangeBlossomCrafts says:

    My goal this week is to update my profile, and go over my descriptions. I want to tell my story! I hit 100 items in my shop this week, so last weeks goal is accomplished!!! I have more items to add that I made today. So taking photos is next. Boot camp has been so helpful to me and I thank you from the bottom of my heart!

    1 year ago

  • BelleArticlesElegant

    BelleArticlesElegant says:

    i too, agree with all those who have a story that we tell along with the things in our shops. we do all have a story...and i have already made some truly delightful friends, even with my new shop and just a handful of sales, but such wonderful people i have met and sharing stories we are all friends! who could ask for more! thank you.

    1 year ago

  • joanrickard

    joanrickard says:

    Thank you. It really made me think about my descriptions.

    1 year ago

  • norunningwithscissor

    norunningwithscissor says:

    wonderful article - beautifully written - great visualizations - thank you for sharing your insights!

    1 year ago

  • craftwin123

    craftwin123 says:

    I love this article! Wow, you are completely right. I want to buy a story, and have indeed bought many stories so far on etsy. Thank-you for inspiring me to be a little more creative!

    1 year ago

  • sofisticata

    sofisticata says:

    Wonderful article with great advice. Thank you for sharing it!! :) It makes me want to go to that shop, and get one for myself!!

    1 year ago

  • evelaine

    evelaine says:

    A unique angle on marketing. People love stories. Lets' face it stories are what sells. This article is timely.

    1 year ago

  • mariaswatercolor

    mariaswatercolor says:

    so true, everyone loves a good story....

    1 year ago

  • senasmiles

    senasmiles says:

    A story is history...an impression that will never be lost or forgotten. I will work on making my stories unforgettable. senasmiles :)

    1 year ago

  • EternitySquare01

    EternitySquare01 says:

    Nice story. Just what I needed. Thanks!

    1 year ago

  • ishandmadecreations

    ishandmadecreations says:

    great article! wonderful advice!

    1 year ago

  • thedas

    thedas says:

    Thanks for your great advice!

    1 year ago

  • ishandmadecreations

    ishandmadecreations says:

    great advice! always a good story sells!

    1 year ago

  • heyredbk

    heyredbk says:

    what a nice way to make a great point! sometimes i'm so anxious to get something posted, i forget to make each one of my descriptions special & unique. thank you!

    1 year ago

  • smilingbluedog

    smilingbluedog says:

    Wonderful advice! I never thought of it that way. I've been caught up working on my photos, I guess I'll have to practice my writing skills now. Thank you :)

    1 year ago

  • NaiyaArtBoutique

    NaiyaArtBoutique says:

    Thanks for this great advice.. LOVED it..

    1 year ago

  • knottyandnyce

    knottyandnyce says:

    Great article! I'm going to go back and pepper in some more stories to my item descriptions to give them even more personality

    1 year ago

  • theanimalsmagicshop

    theanimalsmagicshop says:

    Hellooooo Johnny, That's EXACTLY what I've been trying to tell Karen all along. I want to share stories about the "animals" in our shop because they're speaking on behalf of animal charities who need our help! Circular tail wags, Sky P.S. We accept Paypal, checks, or anything made with cheese.

    1 year ago

  • LavenderField

    LavenderField says:

    Perfect story! Thanks for this, it inspires me.

    1 year ago

  • havalazar

    havalazar says:

    Great article, I have a lot of work to do!

    1 year ago

  • CalienteJewelry

    CalienteJewelry says:

    Great article! It's so true yet it will be tough for us to do because some of our jewelry just don't have a story. But then again it will inspire us to create something that actually have a story to tell. Thank you! =)

    1 year ago

  • Dryw

    Dryw says:

    I often tell stories in the description of my items. They may not be real, but they build the atmosphere that I have in mind while I'm making an item :)

    1 year ago

  • bijubrill

    bijubrill says:

    This is a great idea, but what if you have hundreds of items? we should be writers! :-) The most important thing is to not bore the clients, so the story should be just the right size!

    1 year ago

  • Papaja

    Papaja says:

    Thanks for great article and comments you all have given! It´s true that every item has a story behind, but I don´t always remember to tell that! Now I will do it!

    1 year ago

  • voodooville

    voodooville says:

    inspiring, thank you x

    1 year ago

  • AlpineAngel

    AlpineAngel says:

    i love a good story myself .

    1 year ago

  • SusanaTavares

    SusanaTavares says:

    love your story :)

    1 year ago

  • frecklesoriginals

    frecklesoriginals says:

    I find if I look back at what inspired me to make said item it helps with the story too. I have even taken it into the garden ( my inspiration) to remind me. The warm wind the colours whatever it was all helps.

    1 year ago

  • WickedlyCreative

    WickedlyCreative says:

    Inspiring and motivational...Thank you!

    1 year ago

  • 0juracoquet

    0juracoquet says:

    thanks a lot. need to check everything at my shop. ;)

    1 year ago

  • lasanyadeverdura

    lasanyadeverdura says:

    thanks! :D:D

    1 year ago

  • scrappininAK

    scrappininAK says:

    wonderful article - and so true. Now to think about my stories

    1 year ago

  • UneekDollDesigns

    UneekDollDesigns says:

    I agree, interesting descriptions keep the customer looking! :) Nice article!

    1 year ago

  • VictoriaRoseWare

    VictoriaRoseWare says:

    Loved your article and actually took your suggestion to each of my items. We shall see if I get more views.

    1 year ago

  • KathysKreation

    KathysKreation says:

    Thanks for the inspriation. My profile tells my story, but individual items also have a great story, which I haven't been telling. Thanks for reminding us about how Etsy is so unique and how we can take advantage of this in our own products. Kathy

    1 year ago

  • drawcity

    drawcity says:

    I have to remind myself of this all the time. Its brilliant advice for an artist because you can get so caught up in over-analysing whether an item is perfect or not. I have to pull back and ask myself...'what's special and unique about it' and 'did I enjoy making this'. Inevitably shoppers will pick up on this and I firmly believe those are the qualities that attract sales. Thanks for sharing!

    1 year ago

  • AngelLeighDesigns

    AngelLeighDesigns says:

    love the suggestions, and am excited to enact them! I may not get much else done at my "real" desk job today..... ahem. thanks!

    1 year ago

  • littleclouds

    littleclouds says:

    I agree to a certain extent but sometimes I prefer not to read long winded stories (unless it is SUPER interesting) because I want to quickly find what I want! And personally, I don't have a lot of stories behind my items, maybe I am boring :D !

    1 year ago

  • MyThymeCreations

    MyThymeCreations says:

    I'm new to etsy,glad I stumbled on you.. I sooo agree with you,Stories are as impotant as people themselves,with each one there is a story.What's in the heart comes out the mouth.Remember the old saying if wall's could talk well,item's do, too!But we need to give them words,OUR WORDS...glad to know I can do this,THANKS

    1 year ago

  • saraes26

    saraes26 says:

    This is such a great article. Thank you Johnny!

    1 year ago

  • emaleighscupboard

    emaleighscupboard says:

    Thank you so much for that article! It is great advice and I am going to take at look at my items and start telling my story too. Wow! Very eye opening!!

    1 year ago

  • LainyArt

    LainyArt says:

    This is something I really need to take the time to do! I'm a writer on the side and I love telling stories...I've just never stitched that skill into my way of selling things! Thanks for this push in the right direction! This is definitely on my week's 'to do' list!

    1 year ago

  • tammyann343

    tammyann343 says:

    Thank you for your story. I sell vintage items and almost every piece gives me a feeling of some sort.My mother had a antique store while I was growing up and she has passed away, but many things I see remind me of mom. We had a lot of fun times with her junk, but she taught me who I am today. Thanks for helping me remember :)

    1 year ago

  • DoonArt

    DoonArt says:

    Thank you for your story and assistance. I am going to update my descriptions right away.

    1 year ago

  • jnorvelle

    jnorvelle says:

    Oh wow this is so true! i need to work on this, most of my descriptions are just that, descriptions! I love browsing Etsy and reading some of the stories I find in the descriptions always draws me in and makes me want that item.

    1 year ago

  • redemptionart

    redemptionart says:

    Mahalo! I love to tell stories, and in real time, this is how I make sales, so thank you for validating this style in your article. It is too frequent that I read advice where people say the fewer words the better..but I like stories! Oh, and by the way, the background for that "Bowls of Fire" picture is Diamond Head, Hawaii..taken from the beach in front of Dukes! Love it! Aloha

    1 year ago

  • refab

    refab says:

    Thanks! Great article. I love telling stories and have lately been thinking of listing as "work" Time for a new attitude!!

    1 year ago

  • ilashdesigns

    ilashdesigns says:

    This is a great challenge for me..it reminds me of: Why? Because creative minds want to know!

    1 year ago

  • emcityglass

    emcityglass says:

    Thanks! So true, I love a good story. Great Article. You inspire me !!!!!!!!!!

    1 year ago

  • Charlieandthefox

    Charlieandthefox says:

    This is great advice and makes so much sense! Will definitely work on this, shouldn't be hard since I love to tell stories.

    1 year ago

  • loveyourathlete

    loveyourathlete says:

    Telling stories is what makes posting on etsy so fun for me. In turn, my buyers are convo-ing me with stories of their own! At this rate I'll never run out of stories. I always wondered if this made my postings to wordy, but like redemptionart I say thanks for validating our style of posting. Mahalo from this Maui girl...

    1 year ago

  • loveyourathlete

    loveyourathlete says:

    I love telling stories in my postings and in turn my buyers convo me with stories of their own. At this rate I'll never run out of tales to tell :) I often wondered if this made my postings too wordy. Like redemptionart I thank you for validating our style of postings. Mahalo from this Maui girl.

    1 year ago

  • CallOfEarth

    CallOfEarth says:

    thank you very much

    1 year ago

  • TheLittleSilverFox

    TheLittleSilverFox says:

    Hmmmm... did you write that just for moi?? ;-) Brilliant! Thank you for the encouragement Mr. Johnny B. Truant... now :::tiptoeing past "shy".... and onto the first draft!

    1 year ago

  • beachinabox

    beachinabox says:

    I spent so much time convincing myself that no one would care that I started making my beach themed products because I missed living in Florida but your watch story just proved me wrong. Still trying to figure out how the blind crafter would read your wise advice : )

    1 year ago

  • BluKatDesign

    BluKatDesign says:

    When I am shopping I don't want to read more than a short paragraph! That long watch story lost me! BUT I do need to add more short stories and learn how to connect better. Some of my pieces really do have a short story behind them but not sure about coming up with a story for my simple earrings!

    1 year ago

  • 7polkadots

    7polkadots says:

    Really makes me think about what more ai can say about my work! Awesome article! Thanks so much! Gonna go think now...

    1 year ago

  • TKDesigns

    TKDesigns says:

    Great advice! I've heard opposite sides of the spectrum through the last several years I've been in business. However, I do gravitate towards wanting to tell my story, thanks for validating those feelings. I will have to get back into sharing more with my buyers!

    1 year ago

  • hankietankie

    hankietankie says:

    hi johnny b. truant, you have a great story! i once worked in a traveling swiss circus that made a stop in lichtenstein -i swear! even those of us with loads of yarn to spin need the reminder of story, story, story! xo

    1 year ago

  • hedgehogandrabbit

    hedgehogandrabbit says:

    I love the way this guy writes. I wish I would have found his blog sooner than I did. I have stories on a lot of my items. Etsy! We need CSV batch editing upload or something similar. This one at a time thing is time consuming and I have a baby due in 11 weeks. So, you have 10 weeks to get it done. XD haha

    1 year ago

  • robinwade

    robinwade says:

    Thanks for sharing your knowledge. It validates the voice I most often give to my jewelry pieces. light...

    1 year ago

  • alongtheline

    alongtheline says:

    Thanks for the story. I Loved it, very helpful!

    1 year ago

  • kerrigilpin

    kerrigilpin says:

    Great article and so very true. I love to read stories, the history, where something has been, what it's been through to get to you. What a treasure!

    1 year ago

  • artworksbycarol

    artworksbycarol says:

    writing is an art also.It's a beautiful art.

    1 year ago

  • artworksbycarol

    artworksbycarol says:

    writing is an art also.

    1 year ago

  • artworksbycarol

    artworksbycarol says:

    wow ,sorry about the repeat.See, told you it's an art.

    1 year ago

  • HornCatCreations

    HornCatCreations says:

    Great story about the watch (although you'd still pay in Francs today because Switzerland doesn't use Euros as its currency); got me thinking about how I should write my descriptions. Thanks!

    1 year ago

  • craftymcgee

    craftymcgee says:

    Good advice, wish I were a better storyteller. The items listed are some of my favorites.

    1 year ago

  • SeaZenCreations

    SeaZenCreations says:

    Thanks! Great bit of advice. Now back to rewriting all of my product descriptions!

    1 year ago

  • analoukopoulos

    analoukopoulos says:

    You are right I always have a hard time describing my item is a candle holder, but to me is so much more and yet I can not put it as a story, but I will follow your advise. Thanks

    1 year ago

  • ShirleyArt

    ShirleyArt says:

    Great article - very intersting. A lot to think about!

    1 year ago

  • writinginthesand

    writinginthesand says:

    Thanks! Have a beautiful day!

    1 year ago

  • bhangtiez

    bhangtiez says:

    Really great advice, thank you. Your watch story is amazing and made me invision a lovely watch given to a partner with so much love.

    1 year ago

  • ponypaintings

    ponypaintings says:

    Love it. And I realized I totally buy handmade for the story too!

    1 year ago

  • designstyles07

    designstyles07 says:

    Thanks for taking the time to share this great insight! Really need to look at what I got and make the description match the beauty of the items. Had a beautiful French-Inspired necklace made by DoxologyDesigns because of the awesome story behind the design!

    1 year ago

  • lorenabr

    lorenabr says:

    Lovely article and very simple and interesting!

    1 year ago

  • utary

    utary says:

    I love stories... all my problem is I'm not good at riting stories.. should learn more about this..

    1 year ago

  • MsBittyKnacks

    MsBittyKnacks says:

    Rightly said! Story telling is an art itself I must say, this is great advise. Got to implement it more on my store!

    1 year ago

  • sisustudios

    sisustudios says:

    Thank you for featuring my friend simag!

    1 year ago

  • HomeDeconomics

    HomeDeconomics says:

    This is the perfect article for me. I have been struggling with this very topic for a while and this really helps! I know my items have stories to tell and now I will tell them!

    1 year ago

  • RLsilversmithing

    RLsilversmithing says:

    Great article. I've been Trying to incorporate these principles into my jewelry shop and list items. Thanks a lot -Josh

    1 year ago

  • underanewlight

    underanewlight says:

    As usually jonnhy your thoughts are great! thank you so much for making this article and helping us to grow our business. So simple and magic at the same time!

    1 year ago

  • LizasWhimsicalArt

    LizasWhimsicalArt says:

    Beautifully said. I too feel the same way about my work and do tell the story about it:) Thank you for sharing this! BTW your fire-pits are magnificent. Liza

    1 year ago

  • bethcorey

    bethcorey says:

    I loved this article. It makes me realize that I am really selling a little piece of myself with each handmade item, or vintage treasure. After reading this article I will think of the story as my little farewell gift to the item, whether it be a vintage treasure, or work of art. Thank you!

    1 year ago

  • petalbelles

    petalbelles says:

    This was a charming story. I perked up, was drawn in and like everyone else, want to see what your wife's watch looks like and you're right, handmade is about the personal connection and stories are an important part of that. Stories are powerful. However, I'd like to caution where we place these stories within our item descriptions. I believe pertinent descriptive information should be first (what it is, what it's made of, its dimensions, etc.) not only because it affects our SEO analytics numbers but because as a buyer, I just want to know what it actually is before anything else. Having to search for this information within a story can be frustrating.

    1 year ago

  • YanniCreations

    YanniCreations says:

    I enjoyed reading this article. Thank you for the tips.

    1 year ago

  • greenappleworks

    greenappleworks says:

    Thank you for the advice!

    1 year ago

  • SilverCoastSeaGlass

    SilverCoastSeaGlass says:

    Can't wait to give it a go!

    1 year ago

  • SOMETHINGdebussy

    SOMETHINGdebussy says:

    Well said- thank you very much Johnny. I enjoy a personal connection too.

    1 year ago

  • JewelryAndGems

    JewelryAndGems says:

    Great advice. Thanks for the tips. I know I need to add more of a story to my descriptions.

    1 year ago

  • MollysMuses

    MollysMuses says:

    LOVE the watch story, I want a gift like that:)

    1 year ago

  • GalleonGal

    GalleonGal says:

    Very touching article. I love the story about the beautiful hand made watch, I was not sure what end the story would have, but very much enjoyed reading. Good idea

    1 year ago

  • molinafashion

    molinafashion says:

    Thank you so much. I do need to do that for my profile. Going to do it right now.

    1 year ago

  • JenniferLynnProducts

    JenniferLynnProducts says:

    Thanks for this extremely helpful post. Each time I list something, I try to think of some element of the item's story that will draw in the buyer. It's not always easy, but then I try and think back and remind myself of why I chose a particular shot, why I framed a photo a certain way, and if I have nothing else, THAT'S what I share: What I saw, felt, experienced that day, at that moment, when I clicked the shutter. Happy selling!

    1 year ago

  • camilita

    camilita says:

    Great article. I'm going to put some of these tips to work. I guess we are creative in more than one way.... ;)

    1 year ago

  • lauraChristines

    lauraChristines says:

    Thank you for this! I have been questioning whether my "story" behind why I do etsy would be legit to put on my page or not, so now with all of these positives written below your advice.. I think it sure is.

    1 year ago

  • Simag

    Simag says:

    Dear Johnny, THANK YOU for sharing your story too! Wonderful article & it is SO true. Thank you for including my necklace in your story:) "I love that every disc is unique & you can personalize each tag "Every Disc Has A Story" & every disc is not only a reminder of the ones I love, but also a reminder to enjoy life every day" "I am very lucky to share my talent and to create my customers story into the disc. I truly see each custom personalized design as my opportunity to share in the life of that family through joyous occasions such as a birthday or holiday or wedding and through their sadness in my pieces of remembrance in sharing a family's loss" made with L♥VE, Simag

    1 year ago

  • johnnybtruant

    johnnybtruant says:

    Wow, so many great comments! Thanks for all of them, and I'm glad so many of you saw value in this. I teach Storyselling to just about everyone, but I actually think it's especially poignant for people like Etsy sellers, who really ARE selling stories as much as they're selling items. I hope those of you who can tolerate some snarkiness (and some swearing, ha!) will drop by http://johnnybtruant.com and continue our conversation.

    1 year ago

  • vanyasArts

    vanyasArts says:

    Thank you for the great article.I have never looked at the process like this.Your article is eye opening for me.

    1 year ago

  • vanyasArts

    vanyasArts says:

    Thank you for the great article.It was eyeopening for me

    1 year ago

  • southernroadscanvas

    southernroadscanvas says:

    Johnny, such a wonderful article. I love a good story. Your tips were great, off to my writing right now!

    1 year ago

  • widdershins22

    widdershins22 says:

    Thanks for the wonderful article. Such an eye opener.

    1 year ago

  • Btanjerine

    Btanjerine says:

    I love what you had to say. I always I a story to tell but I fail to put it in the description because I feel like I don't know how to write. But, I'm going to change that and take it to the next level. Thanks... This is just what I needed!!!!

    1 year ago

  • chicafemmecrafts

    chicafemmecrafts says:

    Wow! Great advice and great article. The wheels in head are now turning. It's so funny that I happen to find this blog. I woke up this morning feeling down in the dumps because I've been unemployed for a lil over a year. I am currently a stay at home mom. It can be fun but lately I've been bored and in low spirits. Anyhoo, after drinking my coffee this morning I whispered a question to the universe. I asked, "What is my purpose?" Then I stumbled across this blog, I read it and saw the picture of the bracelet with the quote, "Trust your story". I took it as a sign. I was instantly inspired and compelled to share this with everyone. I will trust my story and continue to create and sell my goodies here on ETSY with a different perspective. Thank you for sharing your story.

    1 year ago

  • lepetitruban

    lepetitruban says:

    Thank you for the useful advise!

    1 year ago

  • cindyludesign

    cindyludesign says:

    Great article! I will be thinking about how to tell my story!

    1 year ago

  • ReclaimedObjects

    ReclaimedObjects says:

    Thank you for the input! I just finished rewriting my descriptions into a story of discovery and adventure! I have only made 2 sales online with Etsy and have been a member for a little over a year now!I really feel this will help with my sales! again Thank you!

    1 year ago

  • Jackthemanabouttown

    Jackthemanabouttown says:

    I have to rewrite early listings. Maybe I lose a customer from those rough descriptions when i was too new to know much. Thanks

    1 year ago

  • NSpottery

    NSpottery says:

    This really makes me think... thanks for the advice!!

    1 year ago

  • Three3Ladybugs

    Three3Ladybugs says:

    It was good to be reminded about the Etsy buyer ... you are right, they aren't looking for anything, they are looking for something special. I should realize that since I used to be an Etsy buyer myself. Thank you!

    1 year ago

  • VonDeila

    VonDeila says:

    Good advise. I will start thinking story for my jewelry! thanks

    1 year ago

  • OhDearWatson

    OhDearWatson says:

    Thanks !

    1 year ago

  • HillTribeDesign

    HillTribeDesign says:

    Great Arttist! Many many Thanks!

    1 year ago

  • go2girl

    go2girl says:

    Great information. I can see how this really does apply as I feel the same when buying from Etsy. Thank you!

    1 year ago

  • RomanceCatsAndWhimsy

    RomanceCatsAndWhimsy says:

    Wow -- that was an excellent article. I was wondering if people really cared and wanted to read that much but I see that it is still important to buyers to know more details. thank you so much for the wonderful information and tips.

    1 year ago

  • baysidewiredesigns

    baysidewiredesigns says:

    Very good tips. I'll be reviewing all of my descriptions and rethinking them. Thanks :)

    1 year ago

  • StAnnesPixies

    StAnnesPixies says:

    I was afraid my descriptions were too long ~ I guess not. They definitely tell a story! Thanks for the tips!

    1 year ago

  • TheZestyDesk

    TheZestyDesk says:

    Super cool story telling skills!

    1 year ago

  • CreationsdeFlorence

    CreationsdeFlorence says:

    Great inspiring article. I have a few items w/stories and they do sell!!!

    1 year ago

  • deezigns66

    deezigns66 says:

    Thank you for the very helpful article. I feel inspired to think about the story as I create my jewelry.

    1 year ago

  • RouDesigns

    RouDesigns says:

    GREAT INFORMATION.THANK YOU.

    1 year ago

  • lillith

    lillith says:

    i really enjoyed your article. one of my goals is to put more effort into the little stories i do tell about my products and myself, and make them more compelling. thanks for posting this.

    1 year ago

  • goodegear

    goodegear says:

    Thank you for the awesome information I really enjoyed it. I will have to evaluate my description and probably change some of them. Thank you Nancy

    1 year ago

  • VooDeDooDolls

    VooDeDooDolls says:

    I give my Voo De Doo Dolls personal histories but maybe I can come up with more about the process...Hmmm you've really got me thinking now. thanks for the advice Voo

    1 year ago

  • TMutzCreates

    TMutzCreates says:

    great advice, but i wonder how much time a shopper spends on reading ....

    1 year ago

  • Julieriis

    Julieriis says:

    Thank you - this makes sense - I've put it on my to-do list - its going to take a long time to add to all those descriptions but if it does the trick it will the worth it...

    1 year ago

  • WoodenLove

    WoodenLove says:

    Amazing advice! It will take getting used to, but it sure seems like an amazing thought! Thank you! :)

    1 year ago

  • Creations2Glory

    Creations2Glory says:

    Thank you for the wonderful read and food for thought. I must say the mind reels..

    1 year ago

  • IFeltItToo

    IFeltItToo says:

    Thanks! Being a visual person - I've always found ways with words a bit of a struggle. Stories, putting words together to describe things doesn't come naturally to me, but I shall try!

    1 year ago

  • dezignsbygigi

    dezignsbygigi says:

    Great story and advice..the next couple of days I will be listing quiet a few items.. advice came just in time..I will definitely be writing a bit more in my descriptions.

    1 year ago

  • Arts4U

    Arts4U says:

    This is so true! It is all about the unique story! http://www.etsy.com/shop/Arts4U http://etsynewsellerblog.blogspot.com/

    1 year ago

  • NathalieVan

    NathalieVan says:

    Ok.. I am Swiss. 1. Schweiss = Sweat. What you wanted to say was Schiizerdeutsch which means swiss german. 2. Switzerland is NOT in the European Union and does NOT accept Euros not now and if people there are still as stubborn as I am, they will NEVER accept it. Especially now that the Euro is hugely devalued because of the recession and Greece toddering bankruptsy.. Just sayin.. check your facts.

    1 year ago

  • ReUpcycleVintage

    ReUpcycleVintage says:

    Thank you Johnny:o) That was very well written and came across beautifully! I'm looking forward to spending more time on my next listing and telling the story:o)

    1 year ago

  • amermaidintheattic

    amermaidintheattic says:

    Oh I have SO much homework to do...take story, combine it with mystery...and add it to all of my listings! I suppose I figured that each of my works has its own story, and I like to allow the reader/viewer/purchaser to find it, tell it their own way and make it their own unique tale...I don't want to inscribe it in concrete for them so they can't use their own imagination. But a little bit of a tale, a snippet, a beginning perhaps, just to intrigue and whet the appetite, perhaps that's what I need!

    1 year ago

  • MetroGypsy

    MetroGypsy says:

    Fantastic! I really love that fire bowl as well-beautiful sculpture!

    1 year ago

  • prendasbyenid

    prendasbyenid says:

    Thank you so much for this story/article! It was great and truly inspirational!!! I have work to do too!!!!

    1 year ago

  • amberearrings

    amberearrings says:

    Thanks so much for your advice. I'm off to update my stories and items right now, I'll tell you how it goes.

    1 year ago

  • jenhough

    jenhough says:

    so great! i love YOUR story!

    1 year ago

  • LynnMinneyDesigns

    LynnMinneyDesigns says:

    AWESOME. I thought I hated writing descriptions until I read this. I am inspired to use humor in my descriptions. I think they are going to ROCK!

    1 year ago

  • baysidewiredesigns

    baysidewiredesigns says:

    Wonderful story! :)

    1 year ago

  • DreamReignDesigns

    DreamReignDesigns says:

    right on....time and content perfect!! thank you :) Dream

    1 year ago

  • LilahBelleVintage

    LilahBelleVintage says:

    Wonderful advice! Thanks!

    1 year ago

  • laurelsbylaurie

    laurelsbylaurie says:

    This is a great article. I'm going to try and write better descriptions now. Thanks.

    1 year ago

  • SilverMirth

    SilverMirth says:

    Etsy has such great articles and inspiring writers. Your article is very educational and thought provoking. I just started a shop and its bare bones at the moment. The more articles I read, the more ideas I have and the more I'm inspired to do to improve my shop! Thanks!

    1 year ago

  • DVictoriaDesigns

    DVictoriaDesigns says:

    You are so right! I must go and change my description to include how I really came up with my idea* You are quite a good writer, glad to hear you are spreading your talent around. Thanks so much, DVictoriaDesigns

    1 year ago

  • sewsuzanne

    sewsuzanne says:

    I have truly enjoyed reading this ~ and am inspired to put it to use! I'll be back to tell you how it goes ;)!

    1 year ago

  • samsstuff

    samsstuff says:

    Very true, every item has a story & the story is what makes the item interesting & adds value to to the viewer.

    1 year ago

  • mamazakka

    mamazakka says:

    Okie dokie - wrote up the story behind this newest item of mine - http://www.etsy.com/listing/61920258/mom-spells-mom-necklace - and so we shall see...now I'm off to read more bootcamp!

    1 year ago

  • SheerWrapsody

    SheerWrapsody says:

    Thank you for the advice. As a newbie who hasn't sold anything here yet, I need all the advice I can get.

    1 year ago

  • PyxusPassionProject

    PyxusPassionProject says:

    So true and great advice!! I feel silly writing descriptions with my own 'story telling' sometimes but I have heard it from many friends and customers - "I just 'love' the description - it makes me want to buy it"

    1 year ago

  • nancynelsonjewelry

    nancynelsonjewelry says:

    great article-thanks you!

    1 year ago

  • TheFamiLeeJewels

    TheFamiLeeJewels says:

    This is so very true. I make jewelry out of vintage and antique bits of brass hardware, lonely earrings and ocean debris. the story of the find is what most of my customers are looking for. Some of them even ask for it outright, bringing a necklace to me and saying "Tell me the story of this one." When I buy handcrafted I want a story to tell too!

    1 year ago

  • chariT

    chariT says:

    Thanks so much! I had been thinking about updating my profile for a while! Just updated it! http://www.etsy.com/people/chariT Thanks again!!

    1 year ago

  • FireandIceCreations

    FireandIceCreations says:

    A wonderful article, thank you!

    1 year ago

  • burdelisjewelry

    burdelisjewelry says:

    I just loved this article! Thank you very much! Will remember this every time I write a description!

    1 year ago

  • eclayprincess

    eclayprincess says:

    Thank you for the advice, its kind of funny because I thought about telling my story before when I posted my item on my site, but I second guessed if I should use this technique. After reading your article I will definitely go back and revise the story of my dolls to reflect more of me because they are truly an extention of how I am. Eureka!!!!!

    1 year ago

  • PatraPlace

    PatraPlace says:

    Thanks for the article! Yes, every time I tried to describe my artwork products on Etsy I was stuck because I don't want to write something which is really just information but I'd like to tell my happy feeling behind it to potential buyer as if i was describing to a friend.

    1 year ago

  • dabblelicious

    dabblelicious says:

    beautifully written <3

    1 year ago

  • BotanicalBead

    BotanicalBead says:

    A great article, thanks somuch for sharing.

    1 year ago

  • DevineCollectible

    DevineCollectible says:

    Thanx for sharing I gained much insight I felt so glad after reading I loved the visuals peace, DevineC

    1 year ago

  • JustSimplyHandmade

    JustSimplyHandmade says:

    Very inspirational, thank you somuch for sharing!!

    1 year ago

  • thebeadgirl

    thebeadgirl says:

    so well said...big surprise...and inspiring! thank you!!!! i am ALL about the story and have been for some time :)

    1 year ago

  • susiepainter

    susiepainter says:

    the story is always important. Thank you for sharing.....

    1 year ago

  • WithLoveAngela

    WithLoveAngela says:

    This is exactly what I needed to hear. I don't sell items, but I do sell stories. Lately I've found myself telling many details without sharing any feelings. Thanks! http://AngelaDiGiovanni.com/about/

    1 year ago

  • Alienphant

    Alienphant says:

    Thanks for the article. I have many items and stories that go with them but for some reason I assumed the buyer would not care. Now I see that it can make a big difference. Thank you so much:)

    1 year ago

  • VintageFrocksOfFancy

    VintageFrocksOfFancy says:

    I bought an enamel, glass and metal bracelet in Eze Village, France when the old French craftsmen described to me how he made. I treasure it to this and when I get compliments on it everyone gets to hear the story of when, where, what, who and how I got it!! Great article! Thanks!

    1 year ago

  • AlpineGypsy

    AlpineGypsy says:

    RIGHTEOUS article! Thanks~ Heidi

    1 year ago

  • Pollyannagrammy

    Pollyannagrammy says:

    Thank you. That was a very inspiring article.

    1 year ago

  • FavreBijoux

    FavreBijoux says:

    You make telling the story seem so natural. Thanks.

    1 year ago

  • AtabbycatArts

    AtabbycatArts says:

    This is of course very good advice, I think though that people actually get "tongue tied" in writing descriptions. I'm usually fairly good at telling some of the back story on items, but it's time consuming for someone who doesn't type fast or well. I used to get quite involved with product and descriptions,. maybe I need to go back and regroup and get back in that habit. For a horrible typist, I can be exceedingly wordy, I have often wondered about having too much in a listing.

    1 year ago

  • e5jewel

    e5jewel says:

    Great read, thank for sharing!.

    1 year ago

  • BohemianFarmgirl

    BohemianFarmgirl says:

    Excellent article! Thanks for the reminder that my shop needs a little spring cleaning in the editing dept.

    1 year ago

  • squarehare

    squarehare says:

    You sir get your point across elegantly and in good lineier fashion. Why i make my work is why i sell my work, the reason i use the techniques i do speaks to the people who understand what and why im doing this, we are part of a family in this :)

    1 year ago

  • InYourBones

    InYourBones says:

    Brilliant!

    1 year ago

  • Junienone

    Junienone says:

    This is SO helpful. I love how you wrote this - you didn't just tell us what to do, but you showed us how to do it. Pretty basic teaching method, I'm sure, but it sure worked. I feel like I can actually DO this rather than feeling like I want to do it but am not sure how. Thanks so much.

    1 year ago

  • notionbyleandra

    notionbyleandra says:

    This is an awesome storque! Loved it!

    1 year ago

  • HeartGoddess

    HeartGoddess says:

    Wow! I so enjoyed reading this article. Beautifully worded and easy to digest. I'm excited to tell more stories! Thank you so much for sharing your wisdom.

    1 year ago

  • TJaysTees

    TJaysTees says:

    Just started on Esty...great articles like this help a great deal...many thanks !!

    1 year ago

  • FunkRockStudios

    FunkRockStudios says:

    Excellent article. I am inspired to tell my stories. I was leary that others would find them corny. I will put it all out there now. Thanks.

    1 year ago

  • FreshRetroGallery

    FreshRetroGallery says:

    Dear Johnny, You are so right. and the best thing is, it doesn't cost more to add words online like it does in print advertising where space is limited! Another bonus is increased potential for search engines to pick up on you. If you don't have time to write tons about every thing, at least pick and choose the most important items you sell to boast about.

    1 year ago

  • MakingHappy

    MakingHappy says:

    Helpful and inspiring! One of the best articles I've read on etsy! Thanks!!

    1 year ago

  • Urbanknit

    Urbanknit says:

    I try to tell the story of my fabric or why say a bag is bigger than the same type of bag elsewhere. That is to say, why some practical design decisions were made. I have gotten a few ideas from this article though.

    1 year ago

  • MiShelDesigns

    MiShelDesigns says:

    This is a great article (I mean story!) and I'm trying it out and have already changed a few of my descriptions today. They now sound quite a bit more 'personal' and 'fun' actually, and I'll let you know how much it helps with sales!

    1 year ago

  • heartSunshine

    heartSunshine says:

    It's been hard not to read all these sweet comments... I'll be back, I've got some juicy info to add to my listings, be back later ;) THANK YOU~

    1 year ago

  • heartSunshine

    heartSunshine says:

    It's been hard not to read all these sweet comments... I'll be back, I've got some juicy info to add to my listings, be back later ;) THANK YOU~

    1 year ago

  • heartSunshine

    heartSunshine says:

    It's been hard not to read all these sweet comments... I'll be back, I've got some juicy info to add to my listings, be back later ;) THANK YOU~

    1 year ago

  • rraps

    rraps says:

    Thanks Johnny B. A wonderful reminder to bring life into listings. I love storytelling and do it all the time in real life, why not on etsy?

    1 year ago

  • UmiDesign

    UmiDesign says:

    Great advice, thanks!

    1 year ago

  • peacebird

    peacebird says:

    very effective analogies-I'm sold ;)

    1 year ago

  • LeahsHeart

    LeahsHeart says:

    You are a good storyteller, Johnny B! I read your article all the way through and then went to my site to see what item needed a change. I went through this item and made it a story. I wonder if it will increase traffic? Hope so :) http://www.etsy.com/listing/66008272/lutterloh-system-international-the

    1 year ago

  • EnchantingFlower

    EnchantingFlower says:

    Thank you for the advice!!!

    1 year ago

  • nikkyelizabeth

    nikkyelizabeth says:

    Brilliant read!

    1 year ago

  • studiotuesday

    studiotuesday says:

    Very fun to read. Can't wait to put it into practice.

    1 year ago

  • BrittsFineArt

    BrittsFineArt says:

    Paintings, especially abstract, are harder to add stories to. I mean, they all are just pulled out of my imagination (most of which doesnt even make sense to me)... I wish I could say that I salvaged the boards from sunken pirate ships or that I weaved traditional hemp into canvases or dyed the paints with flowers and grapes....unfortunately I buy my canvases and paints just like everyone else.... however my imagination is not like anyone else's :)

    1 year ago

  • limezinnias

    limezinnias says:

    I LOVE your story...now, I need to go work on mine!

    1 year ago

  • EvesLittleEarthlings

    EvesLittleEarthlings says:

    I am going to try harder with my back stories! An inspiring article.

    1 year ago

  • savetheearthdesigns

    savetheearthdesigns says:

    Thanks for inspiring me to vamp up my profile and tell more stories about my work.

    1 year ago

  • QTpatootee

    QTpatootee says:

    Being an art teacher I believe in creative play and story telling. Thank-you for the encouragement in telling others to find words/stories to tell about their creative journeys.

    1 year ago

  • BatesMercantileCo

    BatesMercantileCo says:

    Bang on! Words to live by. Thanks Johnny.

    1 year ago

  • DesignLump

    DesignLump says:

    Thanks Johnny for sharing your story. For a newbie, this is truly helpful and going to start doing that for my next listings.

    1 year ago

  • HrtsofStone

    HrtsofStone says:

    There's a twist I never thought of! I wouldn't have thought people wanted to know so much about the backstory of a piece of jewelry. So now writing a short story insted of descriptions will be a new challenge. Okay, I'll give it a shot!

    1 year ago

  • ladyrachelscreation7

    ladyrachelscreation7 says:

    How insightful!! what a great story. Thank you for sharing, I will certainly be more cognizant when I'm uploading my crafts, Thank you again,Christine

    1 year ago

  • Danideng

    Danideng says:

    Nice story, great advice,thanks a a lot !

    1 year ago

  • NydamPrints

    NydamPrints says:

    The tragic irony here is that in addition to the art I sell on Etsy I'm also a writer - a professional storyteller... and yet I don't really think to tell a story in my product descriptions! Thanks for the hints and the nudge and the encouragement. I'll get back in there and try again.

    1 year ago

  • ArtfulPerspectives

    ArtfulPerspectives says:

    NydamPrints, I too am a writer and, as well, have done an abysmal job describing my products. This is very good advice even if one is not selling on Etsy. Anything handmade is unique and has a story. That story should be shared.

    1 year ago

  • ELTREBOLDE4

    ELTREBOLDE4 says:

    Great article, good advice!!

    1 year ago

  • bysol

    bysol says:

    genial! very helpful, thanks!

    1 year ago

  • CuteCraftDecor

    CuteCraftDecor says:

    beautiful design I love it!

    1 year ago

  • hilaryupton

    hilaryupton says:

    Thanks for the article. great advice!

    1 year ago

  • iheartkidart

    iheartkidart says:

    love the article. really got me thinking. thanks!

    1 year ago

  • Katexpressions

    Katexpressions says:

    Thank you for the encouraging article!

    1 year ago

  • TalkingHen

    TalkingHen says:

    Thank you so much for this article. I'm so excited to go and tell my story more. I will let you know what happens with my sales :)

    1 year ago

  • artropology

    artropology says:

    Thanks for your input. From now on I will write a story with every item that I list. One step at a time on my road to improvements. Thanks again.

    1 year ago

  • sannachristina

    sannachristina says:

    Love your story, I have usually included some special thoughts, but now know that I need to embellish. Thanks so much for the encouragement!

    1 year ago

  • artbykat

    artbykat says:

    that was really super advice and i am going to take it to heart and work harder on my stories...thanks!!

    1 year ago

  • artbykat

    artbykat says:

    that was really super advice and i am going to take it to heart and work harder on my stories...thanks!!

    1 year ago

  • MilenasMontage

    MilenasMontage says:

    http://www.youtube.com/watch?v=rN-NkvFZ12Y Yes our art is literally pieces of ourselves. We should embrace our art and ourselves fully ;)Great Article!!!

    1 year ago

  • Briarlyhill

    Briarlyhill says:

    what if there isn't a story? Should you make up one?

    1 year ago

  • mystudio

    mystudio says:

    Thank you. Really captivating.

    1 year ago

  • moon2010

    moon2010 says:

    Thank you!

    1 year ago

  • loretta9243

    loretta9243 says:

    Trying your great advice with a little twist. If you would like to see, check out: http://www.etsy.com/listing/66351905/grandmas-hot-water-bottle-one-homespun

    1 year ago

  • Arafeleia

    Arafeleia says:

    And here I was trying to make mine just factual. I definately like your story better. Thanks

    1 year ago

  • Shematigato

    Shematigato says:

    Thank you

    1 year ago

  • RenataUniqueGifts

    RenataUniqueGifts says:

    Thank you Johnny. You just reminded me I have stories about my craft pieces! I'll use them with descriptions and wait for more sales.

    1 year ago

  • GemdropsoftheFalls

    GemdropsoftheFalls says:

    Wonderful! Absolutely adore your watch story. It's true. Buyers on Etsy are buying a story, your story. And if there's no story, there's nothing to buy but an object. Very inspirational. Will make changes to our shop for sure!

    1 year ago

  • GleanTada

    GleanTada says:

    Of all the articles I have read, this one was the most compelling. Thanks! I am sure to make changes to my descriptions.

    1 year ago

  • RedsThreadsVintage

    RedsThreadsVintage says:

    Great advice! Thanks so much for the tips!

    1 year ago

  • Tirabaralla

    Tirabaralla says:

    It's important to tell a story, but also to know about the story we are telling...like there's no euro in Switzerland ;)

    1 year ago

  • Fussiepanda

    Fussiepanda says:

    I think I get it. I am what I create. To Torabaralla, I don't think the story has to be true. It just has to get the potential buyers attention.

    1 year ago

  • oldyellowhorsegifts

    oldyellowhorsegifts says:

    Thank you for your helpful advice and inspiration !

    1 year ago

  • SigalFJewelry

    SigalFJewelry says:

    And here I thought that the regular customer would not be interested to read my story (especially if it's a long one)...well, thanks for the advice!

    1 year ago

  • MyBibleCompanion

    MyBibleCompanion says:

    I need to figure out how to tell a story about my journals.

    1 year ago

  • LaBellaTerra

    LaBellaTerra says:

    Really helped me to think - what is my story! Great article & advice. Thank you!

    1 year ago

  • BohemianHollow

    BohemianHollow says:

    This changed something within me. I really was only selling my items as just that, items. I didn't really tell a story about it, if at all! Thanks SO MUCH for such a great inspiring article. Halfway through I had to stop reading to change a description of one of my pieces. That will only be the first, I'm prepared to move on to all the others now! :D

    1 year ago

  • ChloeCalypsoCreation

    ChloeCalypsoCreation says:

    Great Information! Definitely gave me a few idea's :-)

    1 year ago

  • carolutz

    carolutz says:

    Great article! I'm excited to tell the story of my items.

    1 year ago

  • verodreams

    verodreams says:

    Yes it is true. I am always telling the story or the idea behind a painting at art shows and it really moves people when i do that. I should consider writing the same in my listings. Thanks for your information.

    337 days ago

  • LyrebirdJewelry

    LyrebirdJewelry says:

    VERY interesting article. I will be giving a lot more tho't to my stories as I list my items. Thank you.

    277 days ago

  • wallzdotalk

    wallzdotalk says:

    Im a newby and this is a very interesting article.think i can do this....tell stories of my items. thanks for the information.

    266 days ago

  • DemyBlackDesign

    DemyBlackDesign says:

    Amazing article and I understood that I topped to write short stories about my items recently..... Shame on me!

    264 days ago