Heather Allard is a mother of three children and the founder of three successful businesses, including The Mogul Mom, a blog and weekly email for mom entrepreneurs. It’s about diaper changes. Startup funding. Car pools. Play dates. Profit margins. Terrible twos. Legalese. Tween angst. Oh yeah, and building an empire somewhere in the middle of all that. Today, she tackles an important subject for Etsy sellers: differentiating your product in a big marketplace.
My brother Sean emailed me to ask what I thought of a new business he had in mind: all-natural dog biscuits.
I know Sean would really enjoy this line of business. He loves dogs, he’s worked at a dog shelter, and last year he was inspired to help resolve his dog Aidan’s food sensitivities and skin troubles. He bought a recipe book for dog biscuits just so he could experiment with baking treats from different all-natural ingredients so Aidan could enjoy munching without suffering.
Knowing that Sean would enjoy this business wasn’t enough, however, for me to recommend it.
I Googled “all natural dog biscuits” to see the competition Sean would be up against. There were 303,000 results. Clearly, there are already plenty of these all-natural treats on the market. That didn’t mean Sean should abandon his business idea. It did mean he had to be smart about setting up shop.
Be Smart by Being Different
Before beginning his business in the world of all-natural biscuits, Sean would need to know his points of difference. What’s a point of difference? It’s how your product stands out from that of your competitor’s, in a very specific, good way.
Escape Pod Wallet by rockitbot
To figure this out, you need to know how your product is different in all sorts of ways, good and bad.
Some points of difference that Sean could consider:
- Price
- Variety
- Features
- Benefits
- Availability
- Convenience
- Customer service
- His story (how, why or where he makes them)
Sean might decide that his dog treats feature all natural, exotic ingredients, the benefits of which include easing indigestion and helping with weight loss programs in pets.
The biscuits might be available at certain renowned pet stores and also online. They could be shipped free of charge and even offered in gift-wrapped packaging.
His website might have an automatic replenishment feature so customers never run out, and they could also contact Sean personally to ask his advice on buying treats that are perfect for their pet’s needs.
Sean might also play up the story behind the creation of his business to add an extra point of differentiation from companies born just to make profits.
How to Discover Your Difference
Knowing your points of difference — and the overall differentiation that helps you stand out from the competition — can really help you market and sell your products or services.
Here are two easy ways to figure out your points:
Method One: Be a Detective
- Draw three columns on a piece of lined paper.
- In the first column, list one of your top competitors.
- In the second column, write how your products are similar (both use organic fabric; both cost $25; both are crocheted hats, etc).
- In the third column, write how your products are different (theirs are made in China/mine is handmade; theirs costs $49/mine costs $29; theirs comes in two colors/mine comes in 10, etc.).
Repeat these four steps for up to 10 competitors. When you’re done, look for recurring points you’ve listed in the “differences” column.
Find any? Bingo — those recurring points show some major differentiation that lets you easily stand out from the competition.
Method Two: Just Ask
It’s that simple. Find someone you can ask what makes your product stand out. And by someone, I mean someone unrelated to you. Not your mother or your sister or your husband or your best friend.
Ask your customers.
What do you ask them? Ask them why they purchased from you. Ask them if they considered buying from the competition and if so, what made them choose your product instead. Ask them what they like about your product (and what they don’t!), and ask why they feel your product is the best choice for them.
Ask these questions to as many customers as you can — preferably, over 20. Write the answers down, and scan through the list to spot recurring points of difference. To make this process even easier, you could send a quick survey to your last 50 customers using Survey Monkey — your answers will be organized and ready for point of difference analysis.
Banner Flag Bunting Notepad by robayre
And then, once you’ve determined your point of difference…
Market, Baby, Market!
When you know your points of difference, you have a golden path to sales. You can market what makes you stand out and make sure potential and new customers know what makes you special.
How do you market your differentiation? Mention it everywhere.
- Your Etsy Shop Announcement and Profile
- Your business cards
- Your company name (Think The Launch Coach and Toys-R-Us)
- Your tagline (Annie & Paige: Modern Pooch Portraits & Prints)
- Your wholesale brochure
- Your website bio
- Your product packaging
- Your shipping container
- Your logo
- Your email signature
- Your social media profiles and backgrounds
When you define your points of difference and market them well, you stand out in the sea of similar products. You’ll easily be able to answer the crucial question customers always ask:
“Why should I buy from YOU?”
Practice Makes Perfect
Before you set off to determine your own point of difference, let’s do a little practice exercise to strengthen our marketing muscles.
Fox and Clover: Find the Points of Difference
Sabrina Baissas from Fox and Clover is an Etsy seller with loads of points of difference that she markets in many places. For our practice, visit Fox and Clover and spend a few minutes there reading and browsing. Then, in the comments below, let me know her points of difference and where she markets them. Refer to the above list if you need a little help. Then, for extra credit, tell me which type of customer her points of difference appeal to and why.
Now, Over to You….
Okay, you’ve warmed up your marketing muscles, now it’s time to determine your own points of difference so you’ll stand out from the crowd and sell more.
If you enjoyed this post and want to learn more smart strategies to boost your business, sign up for The Mogul Mom’s free weekly email.
303 comments
Sign in to add your ownDecoFamara says:
Great article. Thank you for sharing all this information with us.
1 year ago
ZionShore says:
Thank for sharing these wonderful tips!
1 year ago
Emmamaha says:
Thank you for that. Always on the look out for sound business tips:)
1 year ago
creativityismessy says:
Thanks for the wonderful advice!!
1 year ago
julieandco says:
Fabulous info here! Thank you for writing! Etsy is truly a great place to find your niche!
1 year ago
Asianexpressions says:
Wonderful tips. Thank you!
1 year ago
Heathered says:
great article! i'm doing the 3 column exercise right now! so far, i have yet to see another NARWHALLET :)
1 year ago
GloryBDesign says:
That's some very solid and actionable advice! Thanks so much for the input!
1 year ago
ModGenesDesigns says:
Great tips! Thank you so much for sharing!
1 year ago
CandacesCloset says:
Interesting reading. Thanks for sharing.
1 year ago
TimeAndTideSeaGlass says:
Wow! Wonderful guidance! I really appreciate these articles, especially when they provide step-by-step! We can do this!
1 year ago
AliceCouture says:
Thanks!! VERY HELPFUL :D
1 year ago
KettleConfections says:
Thank you for sharing your marketing insights with us. Definitely agree that with so many sellers, it's important to differentiate yourself to customers on all touch points - everything from your banner to your packaging.
1 year ago
buysomelove says:
Thank you so much for taking the time to share those tips for us. Good luck...wish you all the success!
1 year ago
phaltline says:
Thanks:)
1 year ago
IStandConnected says:
Excellent! Thanks
1 year ago
polkadotmagpie says:
It is so important to find one's niche. My jewelry is out of unusual materials and recycled materials. I design and make all my shapes for stamping. Most sellers get the pieces right out of the Rio Grande Catalogue for stamping. I can't compete in pricing. But my customers understand.
1 year ago
bethanylorelle says:
Great article and advice!
1 year ago
poppyswickedgarden says:
Great tips! I think this is very important to set yourself apart from everyone else:) Thank you for sharing!
1 year ago
Ayca says:
Great helpfull tips! Thanks for sharing :)
1 year ago
Waterrose says:
Great article and thanks for sharing...finding your niche is so important....and marketing it even more important!
1 year ago
sonyarasi says:
These tips will be very helpful!
1 year ago
GingerAleShop says:
Interesting. Her site is clean and clear as glass. Good information and timely! I'm just getting back from vacation and still figuring out how to make use of the new shop format. :P
1 year ago
hogwildjewelry says:
Thank you so much! I am reading everything I can to make sure my new Etsy experience is successful! In the world of jewelry it is so important to have a product that is TRULY unique. Tons of notable competition! thanks
1 year ago
2007musarra says:
Fantasic ideas! Thank you so much for the column idea it will hep me in so many ways
1 year ago
CatherinetteRings says:
It's is very important to do something unique , be creative , it often means more work but in the end it is much more rewarding .
1 year ago
OfTheFountain says:
Very informative, useful article!
1 year ago
AZCreativeStudio says:
Wonderful article!
1 year ago
vivikas says:
great article, very helpful!
1 year ago
LeafandInk says:
Perfect! Extremely well said and thought out information. Heather, so right on! LeafandInk
1 year ago
kimmchi says:
gives us all something to think about
1 year ago
ArtByAmarose says:
Thank you, thank you for these tips!
1 year ago
victoriaelizabethqoc says:
Very useful, I became a facebook fan of mogulmom so I can learn more.
1 year ago
RefinedVintage says:
Thank you for sharing! It all makes perfect sense. I just need to figure out how to apply to a vinatge selling bussiness.
1 year ago
Krystyna81 says:
I have to do the homework later...but until then, thank you for the info to ponder!
1 year ago
WoodlandBelle says:
This is some truly sage advice! In a bloated market, it's essential to make a product that stands out. Love this Heather!
1 year ago
MursBlanc says:
one of the best posting I've read ever on here . thanks!
1 year ago
IrinaArtSmi says:
Beautiful!
1 year ago
themogulmom says:
Hi Everyone! So glad you liked my article! I appreciate your great comments. Let me know if you have any questions! Heather
1 year ago
rosesandrockers says:
It is hard to stand out on Etsy for sure because it is so saturated with such amazing work. This was wonderful and useful information. Thank you so much! It really lifted my spirits and gave me more confidence.
1 year ago
bigbluebed says:
This is a great and helpful read. Thank you.
1 year ago
riskybeads says:
great article! I love the 3 column idea!
1 year ago
mcldrygoods says:
Thank you.
1 year ago
SweetlyFallen says:
This is so helpful. Thanks for sharing!
1 year ago
thePaintedSky says:
Wonderful article -- thanks! RE Fox and Clover: - uses reclaimed and recycled glass - each is hand cut - each is hand painted - each is unique - happy to customize NJ
1 year ago
KristinaandJenney says:
So what did your brother finally decide to do?
1 year ago
CatzillaCrafts says:
What wonderful tips, thank you so much for sharing! Starting a blog is on my to do list. . . =^_^=
1 year ago
simplyworn says:
sharing tips...is what really helps us etsians...thanks!
1 year ago
VivaGailBeads says:
thanks for sharing
1 year ago
WoodPigeon says:
Great information thanks for sharing!
1 year ago
opheliasapothecary says:
fabulous info! thank you for sharing...blessings, ophelia
1 year ago
saraaires says:
This is great advice! Thanks for sharing. :)
1 year ago
rozzie says:
Lots of helpful advice in here... wealth of knowledge, and thank you for writing so we can all improve our products, services and stores :)
1 year ago
ikabags says:
Thanks for tips ! I am asking lots of question to me :) too , still I couldnt find some answer ! But I am sure soon i will find with my friend setc :)
1 year ago
SLCSLC says:
love these, always so helpful!
1 year ago
Parachute425 says:
Thanks for the info. Something to think about.
1 year ago
debdeanart says:
Good points Heather...especially the Be A Detective method...thanks...continued success to you! And by the way...cute kids!!!! :)
1 year ago
thecottagemarket says:
excellent...informative...reaches the inner soul searching...raises questions...and i sure hope your brother is making the doggies of the world happy with his special biscuits! thank you for sharing -- i sure have some work to do -- i have 4 other shoppes to tend to also : ) i think some soul searching is in order! thanks again for lending a selfless helping hand!
1 year ago
grahamhunter says:
excellent pointers for new etsonians like myself! Thanks!
1 year ago
Junienone says:
This is very VERY helpful. Thanks so much!
1 year ago
cindylouwho2 says:
excellent post!
1 year ago
themogulmom says:
@ thePaintedSky BINGO! You're ready! @KristinaandJenney He's still thinking about it. LOL. Thanks again to everyone who has commented - I sure appreciate your kind words. I love helping entrepreneurs build their business! Heather
1 year ago
curiousknopf says:
Thanks for your tips. I'm trying to stand out by having a lot of clothing that is typically German so you can't get it everywhere. I have to admit I would feel a bit strange asking my customers for feedback (wouldn't want to put them under pressure) but then maybe it's just a question of how you approach it.
1 year ago
KMalinka says:
Great article.
1 year ago
SpokeNWheel says:
Thanks for the tips, I am always eager for advice on how to make my shop and sales better:)
1 year ago
allthepreciousthings says:
Thanks for the tips.
1 year ago
threedeluxe says:
amazing info - I love the Mogul Mom idea.
1 year ago
MetroGypsy says:
I agree with PoppysWickedGarden! Well read article-great tips!
1 year ago
JiruMess says:
Great tips! Something that we can all definitely use. Thank you!
1 year ago
Absurdious says:
Lots of super good information. VERY helpful!!!!! Thanks
1 year ago
CoastandCanvas says:
excellent info thankyou , points to ponder and act apon :-)
1 year ago
tigersanddragons says:
Given us lots to think about, there's so much jewellery on Etsy, that it is easy to go unnoticed. We hope our new line of Hand crafted Etched Stainless Steel will set us apart as we are one of just a few crafters who make their own stainless steel pieces instead of the majority who purchase their components.
1 year ago
rarebeasts says:
Cool, great ideas!
1 year ago
happywhosits says:
Fox and Clover differentiates by emphasizing the glass is all recycled/reclaimed. It is handcut and handpainted. Each item is unique. She emphasizes the quality of her work as well, by talking about the paint she uses, how she fires the pieces and that the paint won't chip off. She also uses natural wood as the background in all photos, which I think lends itself to the reclaimed, natural look and feel to her shop. Great advice in this article. I signed us up for your newsletter. Eielen...
1 year ago
birdhouseaccents says:
Thanks for the tips
1 year ago
hmarlene says:
Thank you for your thoughts! Great things to think through as a strarting etsy seller.
1 year ago
lorenabr says:
Great info:)
1 year ago
Anansesem says:
Very good article. Thank you for sharing!
1 year ago
strawberryluna says:
Excellent article, thanks very much. I'm always thinking about to keep true to myself and my brand, as it were, but still keep evolving to stay different. Cheers!
1 year ago
bhangtiez says:
Great tips, thank u so much!
1 year ago
rakshniyavintage says:
wonderful article that offers some very good points I have been thinking about for a while. Of course being a vintage seller makes me approach them a little differently but it helps a lot to put things in focus. THANK YOU :)
1 year ago
KnockKnocking says:
I found this very thought provoking and timely, I have a lot of notes I want to take and some homework to do!
1 year ago
JeweledAmbrosia says:
wonderful point, thanks!
1 year ago
ndnchick says:
Great tips! Thank you. :)
1 year ago
onelittledove says:
SUPER useful advice. looking forward to working through the exercises--thanks!
1 year ago
galeriaVarte says:
Cool!
1 year ago
BigFaceCrafts says:
Great article!
1 year ago
akcArt says:
Very good points to consider! Thanks for sharing!
1 year ago
themogulmom says:
@curiousknopf - it's definitely all in how you approach your customers for feedback. If you let them know it's to help you improve your product, I'm sure they'd happily oblige. @happywhosits - you get an A+. :D Thanks for signing up for my newsletter! Much appreciated! I'm so glad this article resonates with y'all - I've found that determining your point(s) of difference helps with EVERY aspect of your business - sales, marketing, customer service. Thank you for the wonderful comments!
1 year ago
abbyberkson says:
Thanks for sharing this advice!
1 year ago
Wisdomswork says:
What a great article! I'm going to add a quick survey to my "Thank You for your purchase" cards! Thanks!
1 year ago
excentrix says:
I Love it, if you are scared to bother or anoy your customers, what I do is add the questions in with my message to buyer, then if they answer, I give them FREE EARRINGS... Everybody Wins!!!
1 year ago
themogulmom says:
@Wisdomswork - you're welcome! That's a great idea to add the quick survey. You could even give them 10% off their next purchase for completing it. @excentrix - thank you! You might try giving them a small discount or free shipping instead of free earrings. LOL. ;D
1 year ago
funkomavintage says:
I don't compete. It's a no-win game. I do my thing and encourage others to be good and have fun. I don't lie or "fluff" up, and sell the sizzle but not the steak. That's my point of difference.
1 year ago
Morado says:
Thanks for sharing these tips! I can clearly see how Fox and Clover resonates her 'differences' throughout her shop
1 year ago
carlossantiago says:
thnks for the excellent advise! it is great to hear from experts in this matter. I really appreciate it. best, carlos
1 year ago
lilyanewyork says:
i am brand new to etsy and just gobbled up your advice...it was very helpful. thank you. best to you, lily
1 year ago
GalleonGal says:
Interesting article, Fun unique handcrafted items, love birdnest in beard artwork
1 year ago
SusanKJewelry says:
wow...... really powerful post! Thanks for sharing this with us.
1 year ago
LolaFalkDesigns says:
This is a fantastic article - lots of great points to consider!
1 year ago
aquacitrine says:
what a great article! thank you so much for sharing...
1 year ago
doodlekreations says:
Very insightful article. Its got me thinking and I should look hard at what makes my work different. The article has a lot of substance. Thanks!
1 year ago
skrocki says:
good advice for people who are starting out selling their items... did sean start his dog biscuit business?
1 year ago
kdbuggie says:
What a gret article. Thanks so much for sharing! I'm going to start making some lists! :)
1 year ago
HandmadeByKat says:
Thanks for the tips and encouragement to think about the differences and market them wisely. Very smart advice!
1 year ago
teenytulips says:
Good stuff!
1 year ago
SylviaJanssen says:
Very helpful! Thanks for the tipps!
1 year ago
theonutmegotree says:
i need all the help I can get. thanks!
1 year ago
MeadowbelleMarket says:
Sometimes a good ole' fashioned pen-and-paper style brainstorm CAN do wonders (that and a survey of your last 50 customers) :) Thanks for sharing these easy and practical ideas for making your business soar.
1 year ago
skullandcrossbuns says:
great article, def. food for thought :)
1 year ago
twig2nestStudio says:
Great business article-- simply understood. Thanks for sharing this useful, yet timely info with us all!
1 year ago
Ohiocrochetlady says:
Great points, Thanks for the article.
1 year ago
themogulmom says:
@funkomavintage - I don't compete either. Knowing your POD isn't about competing - it's about clearly defining your strengths & differences and marketing those strengths & differences so your customers know why your product is awesome enough to BUY. :D @lilyanewyork - thank you so much! Glad you gobbled. *burp* :D @skrocki - nope, he hasn't started it yet. LOL. He's still thinking about it. @MeadowbelleMarket - I'm a HUGE fan of pen & paper. And notebooks. I have notebooks dating back to 2004, when I invented my baby blankets. I love pouring my ideas onto paper! Thanks everyone for the great comments! Keep 'em coming! Heather
1 year ago
laurastark says:
Great points. Your survey idea is brilliant!
1 year ago
julessabjewelry says:
I think Fox and Clover is successful because they promote recycled, handmade items. Each piece is hand painted and made with the intent to create something new from something old and is very appealing in the vintage and upcycled trend today. Thank you so much for sharing this wonderful idea of research and branding. It will be helpful for me in re-branding my own shop. As usual Etsy, you're awesome!
1 year ago
flowingmoments says:
Thank you Heather for this article. I am finding it very instructive and helpful :)
1 year ago
SimpleJoysPaperie says:
So many great tips ~ thank you for this article! :)
1 year ago
kokadots says:
Fox Clover differs because of reclaimed/recycled materials, "green...eco friendly", natural materials, her shop flows from banner to item photos....very natural. Very helpful article...thanks Something to work on for sure!
1 year ago
anteekattic says:
wow! great info!
1 year ago
ItsiesBitsies says:
One of the most useful Storque reads yet - thanks for sharing Heather! I'll definitely use your tips! Here's to mothers of 3!
1 year ago
HomeDeconomics says:
Wow, excellent advice. I had to take notes!
1 year ago
seaglassgems4you says:
Great article! Thanks!! :)
1 year ago
SoSaDesigns says:
Great information and tips!
1 year ago
GreatestJoyDesigns says:
Fox and Clover would definitely be marketing to those who love beauty but are very aware of our history of waste! Eco friendly, recycled, salvaged etc. She is also hitting those who want unique and simple beauty. Her prices are also along what I call "reasonable"! I hope she does well.
1 year ago
ballantynejewelry says:
Thank you so much for the advice! I think a lot of us, myself included, are afraid to ask feedback for how we can make our stuff better, but it is so important to know and understand what people think when they see your stuff! I have been making and selling jewelry for 7 years (with a little break when I just had my baby in June!) and I know to hear something negative about a piece that you created, when you have worked so hard on it can be very difficult. But then I just think, how can I use what they say to change? How can I make it better? In the end, I feel that feedback ultimately helps! I think you offer great advice, and I thank you so much for the ideas!
1 year ago
treeoflifestudio says:
I went to your wonderful blog. Thanks for some great practical business advice!
1 year ago
iPhotographGod says:
Great article. I love all the information you shared. I'm just starting out, taking my products to shows, so this helps me tremendously! Thank you!
1 year ago
canvaspics says:
Thanks. Any help is always appreciated for new and old seller's!
1 year ago
thepaperflorist says:
Thank you for this. Great reading : )
1 year ago
jadjusjewelry says:
Love the article. Thanks for for the tips!!
1 year ago
nkolika says:
Great tips!!!!
1 year ago
themogulmom says:
Thanks everyone! Glad you enjoyed the article. Y'all are the most engaged, wonderful audience I've written for! :D Heather
1 year ago
orangeladybird says:
hi mogul mom. i am a mom --- and aspiring mogul. i have yet to make an etsy sale but i am staying hopeful. i am trying to be strategic about my product and i am working on the market-the-hell-out-of-it portion. right now, i am taking a break from designing/ordering a postcard with my etsy address. i have another mom-friend who pays for her daughter's daycare with her etsy sales. i aspire to be able to do that! if you have a moment i would really appreciate it if you would critique my shop. thanks a bunch for sharing -- and more power to you (and all the etsy moms out there)!
1 year ago
IttybitDelights says:
Thank you for the important tips Mogul mom.
1 year ago
steampunkjunq says:
Thank you for sharing these wonderful tips. :)
1 year ago
carlossantiago says:
valuable info! thank you! PARK pillow guys, matt & carlos
1 year ago
Bethanys5 says:
love this article
1 year ago
thebannerloft says:
Really awesome advice. Thank you very much.
1 year ago
paulbead says:
I started to use some of these ideas a few months a go and my business has increased 500%. We will all benefit from this article. Thank You.
1 year ago
jessielawson says:
thanks for the article--very helpful. The Fox & Clover site is lovely: her work has a distinctive look (and is made in a distinctive--and clearly explained--way). What I especially liked was the banner, the corresponding use of wood behind each piece, and the contrast between the rustic look of the wood and the delicacy of the jewelry. It is such a clean, coherent-looking site. I am inspired!
1 year ago
sarahndippity says:
Great article. I loved how well laid out your tips are. Reading your article opened my eyes to a marketing skill that my shop is lacking. I figured that customers would easily recognize the uniqueness of my products. I see now that I still need to play it up in all areas not just pictures. Thank you
1 year ago
ikabags says:
Great article ! Thanks so much for sharing !
1 year ago
kwjewelryart says:
Best advice for an Etsy newbie! Thank you.
1 year ago
EricaLeilaniDesigns says:
Thank you so much for the wonderful information! I am so excited to be joining your weekly email and looking forward to more tips!
1 year ago
photoms says:
Thanks for passing on your wisdom to us little guys!
1 year ago
silkepowers says:
That is some great advice! I am fairly new to etsy and haven't really put all that much work into my shop until now. I am ready and your tips will help me greatly! Thank you!! :-) Silke
1 year ago
SiriusFun says:
Excellent advice and very helpful!
1 year ago
rule42 says:
Really good info, thanks for your article, I'm going to go research myself now :O)
1 year ago
nauli says:
Great article. I'm just wondering how could we put our differentiation everywhere without making it look "over"... Guess, we've to think about this.
1 year ago
ThompsonGirl says:
This is a fabulous article. I can't wait to try the exercises and find my points of difference!
1 year ago
RichardMartinPottery says:
Thanks for the thought about points of difference. Now it is time for some homework.
1 year ago
autumnvelvetrose says:
Love this article! I am always looking for ways to improve my shop and I appreciate these practical suggestions!! Love ETSY! :)
1 year ago
PawsFurAMoment says:
Great tips! Thanks for sharing!
1 year ago
yiannimomma says:
Thank you for the great information and outline!
1 year ago
Jewelrybyjane29 says:
A lot of great information
1 year ago
mmtncrfts says:
Wow! You had so many great tips! Thank you for sharing.
1 year ago
FoosieDesign says:
this is such fantastic advice! And so motivating while I'm in the midst of trying to fine tune my sales strategies, thank you!
1 year ago
TxEarthstoneJewelry says:
Wonderful ideas! Thanks so much for taking the time to share your thoughts and suggestions!
1 year ago
WitsEndDesign says:
All wonderful ideas! Still trying to standout in this huge cyberpool. Thanks!
1 year ago
tantancharms says:
I like this!!! I'll do the exercise Heather recommends as soon as possible! Thanks!!!!
1 year ago
guthrie says:
Thanks for the article- I wondered if you could get more specific about how you find your "top competitors?" Thanks again...
1 year ago
sparrowandvine says:
this was perfect, thank you so much!!
1 year ago
ThePoppyField says:
This was an Oprah's Aha moment. It all made sense. Thanks for helping a newby like me.
1 year ago
MyBeautifulCreations says:
Thank you for the wonderful advice!
1 year ago
MyBeautifulCreations says:
Thank you for the wonderful advice!
1 year ago
jlikeart says:
I'll give it a shot. Hey, anything little tweak to get more hits and (hopefully)more sales is worth trying.=)
1 year ago
DebbieCrothers says:
It's hard not to feel like a little pea in a swimming pool of peas - and with not a business bone in my body - even harder. I thought this would be easy but have realised that I need to upskill on the business side of things. Thanks Mogulmum for such great advice. I'll now have a look at my own shop and work out what makes me different - if anything at all. I also love the way Fox&Clover has taken a pic of her work on a real person - easy to see what the piece will look like worn. Clasp idea pic is also great. Thanks Heather.
1 year ago
glasspondstudio says:
This article was so helpful. I have done small comparisons in my market, but this gives me even more ideas about how to do it on a larger scale. I especially like the idea of involving my customers and taking a survey. Time for a revised marketing plan! Thanks!
1 year ago
CheltenhamRoad says:
Thank you very much - those tips are spot on and very do-able - makes me (a new seller) eager to get off on the right foot. You're right about Fox and Clover - as other has said her message is clear - her products are recycled, unique and best of all long-lasting and durable. Also her shop policies are very clear and reasonably explained. Off to make lists! Thanks so much.
1 year ago
kloseknit says:
Very good info! I plan on using these tips, they seem very sensible and basic!! I know I am in the company of many great crafters, and I hope I can hold my own. Thank-you for sharing with us~
1 year ago
twwd2008 says:
Thank you for your advice!! It was very helpfull!!!!
1 year ago
dabbledesigns says:
Very imformative, thank you for the awesome advice and strategies!
1 year ago
ButtermilkVintage says:
Love the "Be a Detective" exercise! I better hop to it. Thanks, themogulmom!
1 year ago
nutsaboutknitting says:
Great advice! I know that Rome was not built in a day, and neither can a truly great reputation :)
1 year ago
RockStoneTreasures says:
I'm going to try some of your tips and see how it works. Really great info. Thanks for sharing.
1 year ago
lwhelan says:
I have never commented on one of the articles before, but I found this so helpful I just HAD to let you know.
1 year ago
riversbendbeads says:
Thanks for sharing all of this fabulous information! I'm gonna try to emulate you and to implement your suggestions.
1 year ago
TheGinghamOwl says:
Amazing article! I can't wait to start getting my free weekly e-mail! Thanks a Bunch:)
1 year ago
MidwestieLady says:
Thank you for an excellent post! I love your example of your brother's dog biscuit idea and how you explored it. You gave me and all of us lots to think about - and it's appreciated!
1 year ago
DotD says:
I like your 3 column list of finding your niche...like small paintings mixed in with small vintage items, mostly handbags....or maybe I should concentrate on less....still developing!
1 year ago
FreshFishArt says:
What great advice! Thanks!
1 year ago
rosycheeksbowtique says:
Great information! Now I just need to do it:-)
1 year ago
lauraprill says:
great, thanks!
1 year ago
kimberleeannkreation says:
I am going to read this several times, make those columns, do my differences, and make kimberleeannkreations a top seller. Thanks so much for the advice!!
1 year ago
maycouture says:
Very inspiring!!! Thank you.
1 year ago
Oddiments says:
Great advice, thanks!
1 year ago
tomatotots says:
Another mum... thank you for taking the time to share your thoughts and give us other mums great advice, I will start working on How am I different list.
1 year ago
YOUarewhatyouDREAM says:
thank you so much for this very helpful advice!
1 year ago
CompAndHandDone says:
Yep, have a good product affordably priced and then get noticed.
1 year ago
giftforallseasons says:
Terrific insight! Loved reading this article, and held on to each and every word. Thanks you for sharing all the wonderful, helpful ideas!
1 year ago
WimseyJewelry says:
Good Stuff to think about. There must be ways to market differently.
1 year ago
SMboutique says:
Thanks Heather you are such an inspiring woman!That was a great idea to make us practise on the Fox and Clover beautiful and unique shop, now I need a pen and paper and rework mine, I will surely subscribe to your newsletter too, Thanks!Have a great day.
1 year ago
Jaminko says:
thanks for all these very useful ideas, I look forward to reading more from you!
1 year ago
SayItWithSilver says:
Marking... fantastic advice!
1 year ago
TandSFashions says:
great tips for someone just starting! cheers!
1 year ago
NSpottery says:
Important things to think about.... thanks!
1 year ago
babyjives says:
This is the second time today I've found myself reading your advice and taking notes - first on Daily Worth and now here. Thanks for the great ideas!
1 year ago
GoodwinsGreetings says:
Thanks so much...great tips that really make sense!
1 year ago
kaylarobbinsart says:
I'll have to incorporate some of those ideas. Thanks!
1 year ago
themogulmom says:
You're welcome, everyone! Thank YOU for leaving such wonderful comments full of kind words and gratitude. @guthrie - I've always been a fan of Google for finding my top competitors. ;o) Google your key words or set up a Google Alert for your key words and you'll be sure to find the other sellers in your niche. Thanks again, everyone! Heather
1 year ago
rykasbeads says:
Very Nice Helpful Thank-you
1 year ago
AshlynDesign says:
What a great article, with many thought-provoking questions and ideas to try! I've only been taking a serious stab at selling since this spring and agree that it can be a difficult journey to make your shop stand out when there is already so much competition out there. I decided to focus on creating what I love, listing the best quality work possible, making sure my photos are clear and honest, and giving great customer service. So far, it seems to be working for me and my business is continuing to grow! *Ü*
1 year ago
invernessstudios says:
I have some work ahead of me, but I know it will be worth it. Thank you!
1 year ago
RetroBabs says:
Babs and Bec here, We love this info. We will really try to spread the Etsy word and get our name of our shop out there more often. It feels like the last month we have been muddling through but we have had lots of Etsy helpers and advise. Thanks everyone who has shared with us. MogulMoM thanks for this article!
1 year ago
paramijewelry says:
Great advice! Need to get busy now:)
1 year ago
pepipeyo says:
wow... nothing but a super makes sense and very helpful advise. Thank you Ps: Pretty children (^.^=)
1 year ago
Diannasdiapercakes says:
Thank you so much for sharing your insight. I have done your suggestion but not with 10 competitors, will do! I have found not alot of people even know what a Baby Diaper Cake is so this has been a difficult journey, but one I will not give up on! Thanks again!
1 year ago
TwinCitiesSoap says:
Wonderful advice! Thanks so much for putting this together:)
1 year ago
pineappleaisle says:
Great tips! Mahalo!
1 year ago
inspirationfibers says:
This article was so timely for me. I had my shop open for a successful few months about two years ago, and shut down to have baby #4, but now I'm back! This time around, I've worked to establish my niche or my point of distinction (I'm all about educating and supporting local shepherds). I loved that you gave us some realistic, active advice about what we can do right now. I'm making lists and seriously looking at my tag line. Thanks!
1 year ago
catesemporium says:
Very informative article! It was interesting to see how Fox and Clover runs her shop. Very pretty items as well.
1 year ago
tumblebumbletots says:
Thank you for sharing - great advice!
1 year ago
ClassyBabyThreads says:
Thank You!!! Taking action and marking!!
1 year ago
courtneyorillion says:
Super helpful read! Thanks.
1 year ago
RondaMDesigns says:
Wonderful article; it has inspired me to focus on more marketing. Having people give positive feedback sometimes is just not enough!!
1 year ago
FlowerBedHead says:
Thank you for your time! Now go change a diaper- lol As a mom of three myself, your an inspiration!
1 year ago
takokids says:
Thank you for this great article! Ok points of difference...one is her item's description. She goes into a lot of detail of exactly how handmade the item is. It would appeal to shoppers who want a personal handmade experience.
1 year ago
ChristmasGal says:
Very informative article. So helpful! Thanks! Best Wishes, ChristmasGal
1 year ago
todi says:
Thanks for sharing this with us.
1 year ago
PurePalette says:
Thank you for sharing and pointing this issue out. After reading this article, it makes me think about my biz more and more.. :)
1 year ago
chanyeevon says:
Super helpful tips :D :D Thanks for sharing!
1 year ago
nithyafinearts says:
thank you so much for such wonderful and informative tips. wondering how to build the sales coz no sales for a long time now. i hope your useful tips shall be of great help. thanks once again.
1 year ago
jolinne says:
Great article! Very helpful, thanks for sharing.
1 year ago
JNJKeepsakes says:
Good info! Thanks for sharing!
1 year ago
LavenderField says:
Thanks for this! I just re-wrote my shop announcement a bit. And thanks for pointing out Fox & Clover... I just fell in love with yet another Etsy shop.....
1 year ago
eleonorashop says:
Thank you for this great article! Super helpful tips..
1 year ago
yjennings says:
Thanks for the great tips!
1 year ago
Dryw says:
Great tips, thank you!
1 year ago
gretchenmist says:
interesting article. i really love foxandclover and think you chose a great example ~ i recognise sabrina's work anywhere, and also her product styling/shots :)
1 year ago
ladybeadgood says:
Great advice. Being new to Etsy and online selling, I will be reading these tips often. Thanks for sharing.
1 year ago
LovelythingsStudio says:
When I got up this morning I asked myself what I am going to do today different than yesterday...your advice is the difference. Thank you for the advice.
1 year ago
handstrung says:
These tips really point out how important it is to have a business plan. I am also new to Etsy and find it a bit overwhelming how to stand out in such a crowded space. I will follow your advise and review how I move forward successfully. Thanks for sharing.
1 year ago
CreationsMichelle333 says:
Thanks for the tips, very helpful.
1 year ago
SweetNSassySewing says:
this was great read! thanks for sharing such valuable information with us!
1 year ago
possandwom says:
Thank you for such an inspiring article. My children are what inspired me to create Poss & Wom so it is really important to me to keep a balance with raising my children and creating my brand. It is so inspiring to read about other mums who are right now at where I would love to be.
1 year ago
ButlerPottery says:
Great advice. I especially like the three column idea, something I have been struggling with.
1 year ago
AvantCarde says:
Nice article - thanks for making it an easy and useful read !!
1 year ago
BumperStickersnmore says:
Thanks for the tips. I'm off to see if I can find some shops similar to mine and do some comparing.
1 year ago
SewBelles says:
Wonderful article. It seems the busiest people get the most done! Thank you for sharing your time and advice.
1 year ago
bcaprichos says:
Great article! I'm gonna do this TODAY!!!
1 year ago
mountainhomepottery says:
Great article! I plan to put these ideas into action! Fox and Clover does a great job of pointing out their uniqueness in the shop announcement. Right to the point! Thanks for sharing your insights!
1 year ago
FunkRockStudios says:
The 3 Column idea is fabulous. I am definitely going to do that! Thanks.
1 year ago
Lumm says:
Thanks!
1 year ago
sandeerabbit says:
thank you your ideas are great :)
1 year ago
1treeyoga says:
thanks for the information. very helpful : )
1 year ago
KarmensQuilts says:
Love all this business info! Thanks so much for sharing!
1 year ago
sumthin2talkabout says:
Great tips and helpful ideas for the newcomers and veterans!
1 year ago
TummyEarthFashions says:
Thank you. I found this to be very helpful. As did others, I took handwritten notes. I find that hand writing everything I can about etsy selling. This gives me a wonderful reference book to check whenever needed PLUS my brain absorbs much more when writing vs copy/paste, lol.
1 year ago
LisaMicheleProducts says:
Thank you for the great advice! Best wishes for continued growth!
1 year ago
SallysCreativeHands says:
Hi Heather, I want to thank you for taking the time to put this exercise together for us. One of her points of difference, or maybe it can count as two, is right below her banner where she tells that she hand cuts her pieces from recycled glass. Another point would be in her shipping info. where she tells her shipping policies. In her dinner plates she explains another point, "Each plate is made from reclaimed window glass and every step of the process is handmade, including gathering old windows, cutting the glass, painting, kiln-firing and polishing. Each plate is entirely unique." So she highlights her recycled glass points everywhere. Thanks, Sally
1 year ago
2SmartCats says:
clear and straight to the point! Thanks
1 year ago
jesuipolita says:
Muchas gracias por intentar ayudar a los que no sabemos nada sobre estos temas, como yo. Leere tu articulo cada vez que tenga una duda
1 year ago
MattiOnline says:
Wow! Great input! Thank you for such value insight...now to put on my detective cap :)
1 year ago
TheVintageGypsies says:
Thanks for this great advice! hope to put it into practice soon!!
1 year ago
RabbitfishJewelry says:
Great advice and I'm signing up for your newsletter. Then going to hunker down with some coffee and my journal and get to work! Thanks!
1 year ago
TownCountryJewelry says:
Great article; lots of important ideas to think about!
1 year ago
medusacraftart says:
Very good article! Its very helpfull.Thanks!
1 year ago
ArtisticWill says:
Thank you for a great article. Very informative and helpful. My glitter art is unique, different and it stands out, now with your information I can be seen through a crowd of artist and crafters. Thanks.
1 year ago
naturalgatherings says:
Great Stuff! I am just getting started and am stuck miles from home, where I am dying to get to so I can get my shop set up. I can't get to my creations so I am researching and learning every day and thanks to you, Mogalmom, and others in this great Etsy community (really more like a family)I am learning tons and enjoying the ride! Thanks so much to all!!!
1 year ago
zzlaca says:
Thank you for all the great tips!
1 year ago
SugarCake says:
This is very helpful. Thanks so much!
1 year ago
spaenywoodstudio says:
Thanks for the great information!
1 year ago
locksofpizazz says:
Wonderful insights Heather, thank you much!
1 year ago
trinketsandbeaus says:
Identity and exposure are everything. Heather has hit the nail on the head. Think of "Mobil Oil" or "Dr. Seuss". You would recognize them in the rain, You would recognize them from a plane. You would recognize them here and there, You would recognize them anywhere. Finding your point of difference is becoming a "Dr. Seuss". When he established his "niche" in the market, there were only three other books on the shelf!!! I wonder how he would fare if he was starting out today. Quote: “Sometimes the questions are complicated and the answers are simple.†Thanks Heather!
1 year ago
trinketsandbeaus says:
Identity and exposure are everything. Heather has hit the nail on the head. Think of "Mobil Oil" or "Dr. Seuss". You would recognize them in the rain, You would recognize them from a plane. You would recognize them here and there, You would recognize them anywhere. Finding your point of difference is becoming a "Dr. Seuss". When he established his "niche" in the market, there were only three other books on the shelf!!! I wonder how he would fare if he was starting out today. Quote: “Sometimes the questions are complicated and the answers are simple.†Thanks Heather!
1 year ago
trinketsandbeaus says:
Woops!
1 year ago
EruptPrints says:
Great advice! I'm definitely going to put some in action! cheers
1 year ago
SweetSallysSoaps says:
Very helpful information!
1 year ago
puddlecraft says:
Fanatically simple and inspirational, at the end of the day if you have confidence in your work and you are prepared to work, good things should eventually come your way. Thanks
1 year ago
MaribelleCampa says:
Super helpful! Thanks for sharing your ecperience and knowledge!! Good luck to your brother! Maribelle
1 year ago
lisasloops says:
thanks for the advice!
1 year ago
MindfulMedley says:
I understand we need to stand out with our items, but I also want to make things that I think are beautiful, not just what is "hot" at the moment. Of course, my tastes may not sell anything! As a newbie, I still have so much to learn... Thanks for the suggestions!!
1 year ago
KasualBead says:
I want to say thank you so very much for the great information you shared regarding being different. That is the one thing I'am looking to do is be different with every product. Be blessed and much success
1 year ago
themogulmom says:
@SallysCreativeHands - GREAT job! A+ for you! :D @trinketsandbeaus - LOL. Your comment was WORTH posting twice. ;-) Thank you! Everyone else - thanks once again for the fab comments. Love y'all. Heather
1 year ago
legallyjeweled says:
Thanks for the great tips, really super helpful. Thanks for sharing...Barbara
1 year ago
janicewd says:
Thank you so much. I agree that finding something different is hughly beneficial. I have been brainstorming but its difficult. I continue to think, think, think. Thanks again.
1 year ago
Apia says:
Simple steps that i can use... got me thinking, rather re-thinking my shop !
1 year ago
Apia says:
You've listed simple practical techniques. Now you've got me rethinking my shop and strategies!
1 year ago
designwunderland says:
Great tips! thank you so much for sharing :o)
1 year ago
southstreet says:
fantastic tips! I think it's one of the most important advice I've heard since I'm an etsy seller! many thanks!!!
1 year ago
southstreet says:
I visited the store Clover and Fox, and I noticed that offers a line of very special creations. Uses lace as pattern, which differentiates it from other articles made of glass. Besides, emphasizes that the recycling of glass is used for their work, in addition to certain technical specifications that make the buyer aware of the durability of the product. I think this makes a difference!
1 year ago
nancyros says:
Great Article!! You taught me how to look at the ideas I already have with a new purpose. I've been only trying to think out of the box. You brought me back in. Thank you.
1 year ago
jewelrybyjg says:
Good advice - I like that you were specific in your tips. Thanks!
1 year ago
thedots says:
Good tips for me to use.
1 year ago
SHIKAdesign says:
Taking notes!
1 year ago
BlueLeafBoutique says:
Thanks for the great information~!
1 year ago
ZigzagZucchini says:
great info
1 year ago
TexasVintage says:
Thanks for the information!
1 year ago
kittyd says:
Interesting
1 year ago
EvenAndy says:
Thanks for this great article. I need to sit down and figure this out for my shop. Re Fox and Clover: - recycled glass - handpainted - customization I love how she ties her story into not only her shop announcement but into her item descriptions as well. Extra Credit- I think her work is for environmental conscious women who love well crafted and unique pieces.
1 year ago
contempojewels says:
Very informative, thank you!
1 year ago
UneekDollDesigns says:
Always food for thought, thank you...:)
1 year ago
GemdropsoftheFalls says:
So interesting and helpful, thanks!
1 year ago
myvintagecrush says:
Amazing! I'm off to work, work, work!
1 year ago
piecesofaprilmel says:
There are so many wonderful tips and useful tools on Etsy it is wonderful! BUT does anyone feel less original the more they read or look at other shops? I am no Paloma Picasso but I hoped I was at least a little different!
1 year ago
Just2Chilli says:
Thank you for the advice! I'm not selling jet but I'm planning to so every advice is very useful to me :)
1 year ago
SimplyContentByK8 says:
Thank you for the advice from another mother! :)
1 year ago
JerrysDesigns says:
Thank You! Fox and Clover is on vacations but I got to look at everything else and went into her website. Very unique! She clearly states the type of business, how the products are made, education, tags and materials. Love the shope name with "Wild Pretty Things". The feedback shows great service, happy customers, beautiful products and great packaging. Using recycled glass and wood for her products is unique and beautiful. So I would say being honest about your work and giving the customer full detail is the best thing we can all do. I believe we all have unique and beautiful products but it will still come down to what the customer is looking for! Thanks again and I definitely have more work to do!!!
1 year ago
GraceElizabeths says:
Great article! My daughters and I are venturing out into the Etsy world. I have years of entrepreneurial experience but now I am walking my girls through the process of starting a business. In fact, my middle daughter found this article and passed it on to me. She already is getting the knack of research. Thanks for sharing!
1 year ago
ArtistGlassEngraver says:
Great Article, lots of interesting links. Thanks.
1 year ago
bubicha says:
Excellent post! Thank you
1 year ago
urbandon says:
Great article. Has me thinking now!
1 year ago
DesignsbyDonusha says:
Great ideas. Just got started with my one of a kind necklaces and earrings. I am finding these posts really helpful!!! More, please.
297 days ago