This guest post is by Amanda Steinberg, founder of DailyWorth.com. DailyWorth is a daily email about money for women — delivering practical tips, empowering ideas and the occasional kick in the pants.
You’ve started your business. You’re selling the cutest organically sourced, hand-crafted baby teethers on earth. Your shop is launched, your blog has a few comments, the teethers are good to go and the supplies are stocked. So where are the sales?Here’s a gruesome reality to business that’s learned only through experience: Nothing sells without a lot of pavement pounding. To really sell, you have to master all aspects of marketing — and that could include some form of paid advertising.Fortunately, in today’s world of websites, blogs and e-newsletters, you have plenty of inexpensive advertising options to test. For example, you can post an ad banner on MomMadeThat.com for as little as $1 a month! Online advertising is, in many ways, brilliant. Unlike print ads, you can measure an immediate response to your efforts. Equally useful, you can target your exact and ideal niche of customers; assuming you know who your ideal customers are, you can likely find blogs and email newsletters that already communicate with them.I sell an electronic product: a daily newsletter about finance for women called DailyWorth. I’m currently spending upward of $1,000 a month to market it. It makes sense to me because I can earn four-times that through various revenue streams, and far more down the road (I pray!). Having paid for and evaluated the returns on more than fifteen advertising spots in the past year, here’s my advice to you:
Step 1: Establish a budget. Not sure what to spend? It’s not uncommon for businesses to spend 10% of revenue on marketing and advertising. So, if your business is earning $2,000 a month, begin by allocating $200 to online advertising. Keep in mind that you may not see a return on this investment. Ad spending is risky. You may have to buy multiple ads before you find a venue that works for your product. If your product doesn’t have the market appeal you think it does, you may never see a return. Ad spending does not equal sales.Step 2: Define your best customer. This is the Internet. Many of the websites we visit regularly and subscribe to already have a general sense of who we are (thanks to polls and surveys, and an emerging field called “behavioral targeting.” BT is not creepy — it just means that city dwellers will likely be served ads for Murphy beds, instead of, say, tractors). You, as an ad buyer, need to use this data and only spend money buying ads on websites that reach people you know will want to buy your product. So who is your ideal customer? Perhaps she’s between 28-36 years old, married, living outside of a major metropolitan area and likes chocolate. Or, maybe she’s 50-plus, has grown children, loves yoga and has lots of disposable income. We like buyers with disposable income.
Step 3: Make a list of 10 websites that cater to your ideal customer. Contact the owners of these websites. First, pitch a “guest blog post” (you give them content for free, and in return they link to your Etsy shop or blog). If they say no, consider buying an ad and ask for their “media kit.” This is generally a PDF or link to a list of advertising options and associated rates. Not sure where to begin? ScoutieGirl.com and ModishBlog.com are popular advertising venues for Etsy sellers.
Step 4: Collect and evaluate your options. Here are the two things to understand when buying ads:
- Text or banner, or both? Some websites/blogs/e-newsletters offer banner or graphic ads. You need to be Photoshop-savvy and have the ability to create compelling Photoshop ads to make use of them. They’ll ask you for specific dimensions in pixels (like 125×125), and you’ll need to know what they’re talking about. Other websites/blogs/e-newsletters offer text ads. Text ads are great because they’re easy to produce, can be read on a BlackBerry, and look like editorial. Don’t dismiss text ads even if you’re selling something visual — with the right ad copy, text ads could work for you.
- CPM: CPM means “cost per thousand.” Some advertisers set rates based on the number (in thousands) of impressions their website gets every month; in the case of e-newsletters, it’s based on the number of email addresses they send emails to regularly. How does that translate to your potential cost(s)? A website that gets 8,000 impressions per month might charge you $40 x 8 CPM (where that 8 CPM = 8,000 impressions), or $320 per month. Websites with dozens of banner spots will charge a much lower CPM or flat rate, but remember that you’re also competing with the 10 other banners so you’re vying for a limited pool of click-throughs.
Step 5: Design entertaining ads. Research what makes banner and text ads successful and why people click. If your ad under-performs, it could very well be because it’s boring. I sell advertising on DailyWorth, and I watch closely which ads attract clicks and which don’t. Your banner creative and copy have an enormous impact on performance. In a recent discussion I had with a business owner who buys ads from me, Nellie Akalp, CEO of CorpNet.com (online incorporation services), she said that, “In today’s crowded marketplace, sometimes launching an ad banner isn’t enough. Think about forming relationships with an ad venue’s readers over time and find ways to engage them.” Experiment with contests, giveaways, and sales. Collect fans on Facebook and followers on Twitter. In other words, use ads not only to drive sales, but also to build a platform of new virtual acquaintances that you can engage in the future.
Step 6: Deploy your ads. Popular websites can be “sold out of ad space” for months, so don’t procrastinate. It may take a few weeks or even months to see your ads roll out.Step 7: Measure, refine, and repeat. For the ambitious, mogul-inspired sellers among us, here’s an advanced tip: After you’ve bought multiple ads, monitored performance, and acquired new sales — formulate your “cost per new customer.”
Cost per new customer = how much you spent ÷ number of new customers you acquired
Cost per new customer = how much you spent ÷ number of new customers you acquiredSo, if you spent $100 on ads and got two new customers, that’s $50 to acquire a new customer. I hope you’re developing practices to sell new products to existing customers (have a newsletter sign up page on your blog, for example), as it’s much easier to sell to an existing customer than to a new one. Your cost to acquire a new customer is a critical financial element in understanding how your business grows and reaches profitability, as you develop your advertising budget (or “ad spend” as some call it) and understand what it will really take to reach your sales goals. Renew ads with venues that perform. Consider tweaking your ad creative or don’t return to venues that don’t perform.
So tell us, where are you advertising? And is it working? How do you know? Post in the comments!
341 comments
Sign in to add your ownCocoaBeans says:
thank you so much for all of these wonderful tips:)
2 years ago
bylynnkrestel says:
absolutely perfect! just what we need! thank you thank you!!
2 years ago
PersistentGreen says:
Oh wow, thanks so much for the clear and detailed tips. I'm really working to ramp up my advertising this year, but it can feel so overwhelming when my budget is tight. You're helping me to focus and find a few places that feel like they fit. Thanks!
2 years ago
craftscafe says:
I've been doing some research on blogs that would best fit my audience. This post is very helpful as I continue identifying those targets. Thank you! I also am studying up on google analytics to track the results of any advertising I may want to pursue.
2 years ago
warmnfuzzies says:
Interesting read! Thanks.
2 years ago
eroa says:
Thank you Amanda. Appreciate the info you provided. I'll be doing some research for sure.
2 years ago
polkadotsandblooms says:
Thank you for sharing this. I need to look again at my marketing strategy so this is absolutely timely!
2 years ago
beautifulbridget says:
Awesome tips, thanks guys :)
2 years ago
MyissaG says:
Thank you for the great tips :)
2 years ago
tasifashion says:
Thank you for this interesting article. I am starting online sales. On this stage I guess every new seller should think what is the next step. Since now I have opened a FB page and am trying to make its content interesting. Is the web advertising the next step?
2 years ago
sweetcarolinadesign says:
This is REALLY good information! Thanks for compiling this all together!
2 years ago
IndieCreations says:
This is great... thank you for the information!
2 years ago
ShowcaseBridal says:
Great tips thanks for sharing!
2 years ago
maggiemaevintage says:
Thanks for sharing.
2 years ago
Ebruk says:
Great article.
2 years ago
paramountvintage says:
oh i love this article! thanks for helping out. always great advice for a starting business.
2 years ago
CarryTheWord says:
Great information!
2 years ago
happywhosits says:
Great article. I can't wait to see the responses about where people are advertising and how it's going for them. We haven't done much advertising, so I don't really have anything to offer in that regard. Eileen...
2 years ago
Luv2Have says:
Fabulous article, lots of great information! Thank you for sharing, off to read some more!
2 years ago
floresdelsol says:
just what my shop needed. A little encouragement and advice ;)
2 years ago
litapsilverj says:
Great news for us! Thank you! In the past, I have always counted on the "word of mouth" ploy to generate new business, but in the market today with such advanced networking capability via the internet, I am spending more time trying to figure out how to generate new sales via the internet. By starting my shop on Etsy, it has helped me to get outside my box for some real thought processing about this strategy. Your article is full of more tips to consider. Thank you! As far as paid advertising, up until a couple of weeks ago, I have never paid to advertise. And my first was managing to get a couple of Showcase Category spots on Etsy. Making big steps here! I also set up a Fan Page on Facebook and considering advertising there.
2 years ago
IcingOnTheCupcake says:
Excellent tips! Thanks so much!
2 years ago
PrimaryRedux says:
thank you for this helpful piece packed with information that I can get my teeth around, there's no fluff here. And thank you for the number crunching you've put out for me to read. This kind of literal statistic information on this subject is just what the doctor ordered. And on a side note your related items picks are very cool!
2 years ago
CheriChic says:
Iv read your articles in the past. You’re a go getter and always very informative. Thank you for taking the time to give us good advice!
2 years ago
lizwill says:
Thank you for this informative article ! I really appreciated it along with your article in regards to setting up two separate bank accounts to cover your personal expenses and your business expenses. http://www.etsy.com/storque/how-to/business-growth-separate-your-personal-and-business-finances-6501/ Maybe at some point I'll bring in enough revenue to afford advertising outside of facebook fan pages. :/
2 years ago
shannondzikas says:
Thank you, the advice was great and the featured items are very cool, I want them!
2 years ago
nikhajewelry says:
This is awesome! Thanks, Amanda!
2 years ago
lovelygifts says:
Good post.
2 years ago
LuksiCreations says:
i just need to get the money to advertise with first. thanks for the tips!
2 years ago
LemonGrove says:
Wonderful article, thanks so much for the great advice!
2 years ago
TheInvitation says:
This is fabulous info! Thank you so much for sharing your insights with us! I'm forwarding this to friends!
2 years ago
tlgentile says:
excellent advice, as always, Amanda! it might be helpful to note, too, that many bloggers will help you develop an ad for their site at little or no charge because a good ad enhances their site as well!
2 years ago
colbyjune says:
great advice. I'm never sure where to start with paid advertizing.
2 years ago
trulakids says:
Somehow, when it comes to things I love doing I forget about the marketing or business side of it. Thanks for reminding me that I have to put that at one as well, once in a while. Although, of course, I'd rather be sewing.
2 years ago
kadlubik says:
Thanks for the advertising info.
2 years ago
babinka1981 says:
Lovely tips! thanks!
2 years ago
ArtisticIntentions says:
Great tips! Thanks!
2 years ago
tizzalicious says:
Great piece! I used Project Wonderful a lot, mainly because it's easy and fast. No need to contact adspace sellers, etc. And I make sure to track the clicks on those ads in google analytics, to see if they are worth it.
2 years ago
WickedDarling says:
Thank you so much for this article!
2 years ago
purplelemondesigns says:
As always, this is fabulous advice. Thanks Amanda!
2 years ago
bejeweledbynikki says:
Oh my goodness! Thank you for this info!!! Etsy rules!!!
2 years ago
lainedesign says:
Thank you Amanda! Very informative...
2 years ago
ozzana says:
Great tips! Thanks
2 years ago
reinaldovalentin says:
Great info! I bookmarked this for later.
2 years ago
aisle3studio says:
great ideas
2 years ago
PetScribbles says:
Love these tips and your daily e-mails too, Amanda! Always great info!
2 years ago
girltuesdayjewelry says:
Really great advice! Thank you Amanda!
2 years ago
okaySK says:
Nice tips they are written clear and to the point. I also enjoy the newsletter.
2 years ago
okaySK says:
I also think the measure, refine, and repeat step is such good advice. For me this type of review is the hardest part, but a very important step.
2 years ago
MothHouse says:
Great advice as always! I'm currently advertising on www.papernstitch.com and getting great results :)
2 years ago
SimpleJoysPaperie says:
I find that there is always so much more to learn about running a business. Thanks for explaining online advertising. It's something I've wanted to do, but was a bit hesitant to follow through.
2 years ago
handjstarcreations says:
this was very helpful, thank you!
2 years ago
soule says:
Thank you for the great advice! I was always told "you have to spend money to make money" which is quite true these days.
2 years ago
HighRidgeRockNbeads says:
Just what I needed!
2 years ago
RichardandMelissa says:
Thank you for the great advice and a very interesting article.Good luck to all
2 years ago
EJPcreations says:
Such a great article! Thank you so much.
2 years ago
momspark says:
Thank you for mentioning Mom Made That! I love having a platform for mom businesses, especially handmade items. You rock, Amanda, great info.
2 years ago
goldenaftrnoon says:
Helpful Stuff! :)
2 years ago
AmandaDailyWorth says:
Thanks everyone! Always happy to share what I know. And feel free to contact me at amanda@dailyworth.com if you're interested in advertising on DailyWorth. We have very affordable options -- now reaching 9,000 women in our daily email.
2 years ago
recycledwares says:
wow, so much to know and learn. thanks for the advice.
2 years ago
stansberry says:
This is exactly the information I've been looking for. Thanks!
2 years ago
rakshniyavintage says:
Very useful - I'm thinking (in honor of my 4th month anniversary here) to start buying adds (or one add at least) and I'm thinking hard on how to do it..... I hope it'll go alright! Thank so much for posting this.
2 years ago
readwritebooks says:
Thank you! This is really great information.
2 years ago
designlab443 says:
Great info. I am trying the word of mouth thing right now and it's a little slow going.
2 years ago
lifeofcolors says:
Thank you for all the good info!
2 years ago
AudreyGardenLady says:
Thank you for this. Just the kick in the pants I needed! AudreyGardenLady
2 years ago
stinkybomb says:
A great article! Thanks
2 years ago
DarlingCreations says:
Super information... I am just starting to use the internet as a means of marketing.
2 years ago
afiori says:
I've been lucky enough to receive a lot of local press since a Hollywood movie contacted me via Etsy and bought a lot of my photos to use on their set. Local newspapers and magazines have also written about my photo exhibitions and about my new poetry book. Even been on a few covers :) I am so unsure about where to advertise and my budget is close to non-existing. I use my blog a lot to show my work & my world (http://www.afiori.com - blog) and I find that to be a good way to "advertise" for free and get the word out. BUT - my blog readers and my Etsy customers seem to be two separate groups! I've looked at lots of blogs and been offered to advertise on some sites but prices have been pretty high and I'm unsure of what I'd get in return. The only paid advertising I've done so far - except to update my shop frequently - is to place a few ads on Facebook. Some of them worked and I think it was good to be able to narrow down the target groups, but I'm not at all sure that I profited economically from it.
2 years ago
ForYouDesigns says:
Thanks for the insights - some more research to be done!
2 years ago
LisaFerinDesigns says:
I actually just bought a limited time FB ad but am glad to see other recommendations here. Thanks!
2 years ago
shizendesigns says:
Thank you for this very useful article!
2 years ago
TheSteelFork says:
wow. terrific Amanda. thank you. straight forward and so encouraging- not to mention some great tips!
2 years ago
FerntreeStudio says:
Thanks so much for this post! I just scheduled my first ad on CoolMomPicks to run the week of Feb 8th. I'm excited to find out how it works for me. I had a huge increase in views and good sales #s after just commenting with a link to my artwork on their valentine's article. My best customers are pregnant bellies! :) angie
2 years ago
SStewartJewelleryArt says:
Great advice! The cost-per-new-customer formula is something I had never thought of!
2 years ago
folkydolky says:
Thank you for the great tips!
2 years ago
PiperRiley says:
Excellent!!! Thanks for the tips :)
2 years ago
TheriArtisansJewelry says:
Excelente!!! Thankssss!!
2 years ago
vintagerunway says:
Thanks for your insight. I am experimenting with various on-line ads right now.
2 years ago
sewingals says:
Love the practical suggestions. Thanks.
2 years ago
chocolatecreative says:
Thanks for this article, I am finding marketing my business a very difficult task. I have to say that blogs in general have been the best way of attracting traffic to my shop. Some of the best blogs have been very kind to featured my work and that has been so far the best marketing tool. On the other hand I have sent so many press releases to print press and so far hadn't had any real interest. You can have a very good product but if it doesn't reach the right target audience you won't make any sells. I have paid for ads as well and so far haven't got much in return. This is time for me to think of a new strategy to attract new customer. Thanks for the advice Marga
2 years ago
lauratrevey says:
Excellent tips and advise! Thank you ~~
2 years ago
StudioHaus says:
thanks for all the info, Amanda! If you know your target market well, Facebook ads from your fan page can be a great and inexpensive way to get into advertising online...you choose your cap spending limit, you customize to your ideal customer, place, age, gender etc... here's the facebook ad link ~ http://www.facebook.com/ads/create/ Best wishes, everyone ~ Adrienne
2 years ago
tomatored says:
Interesting info-I'm at a point where I need to start a on-line mtg plan-thank you!
2 years ago
BlackDaisyDesigns says:
I'm just gearing up to do some advertising, so this was a perfect article for me. Great advices, many thanks. :)
2 years ago
sweetsmilesbaby says:
I've basically ignored online advertising but sounds like something that might be worth looking into. Thanks for the info!
2 years ago
thetrendytot says:
Well done! I used to work in marketing and advertising and you covered all the essentials. Nice article!
2 years ago
gallop says:
thanks for this info, food for thought
2 years ago
Garden22DesignStudio says:
Thank you for the tips. I have been searching for different ways to market online all day today, and then, Viola! Here is this post in my facebook feed! Thanks!
2 years ago
dables says:
Thank you for the information. It helps to know options and a piece of direction for newbies like myself!
2 years ago
dables says:
Thank you!
2 years ago
BlueTerracotta says:
Thank you for yet another great article, Amanda!
2 years ago
michon says:
Great article, thanks! I've been advertising a little bit but can definitely use some of these tips.
2 years ago
BellaPuzzles says:
I'm not advertising yet, but I will be soon. Bookmarking this... Thanks, Amanda.
2 years ago
GustineStreetGlass says:
Excellent information in an easy to use format! Thanks!
2 years ago
PetticoatsAPlenty says:
This is so interesting.....These are all things that you seem to forget when caught up with the creative side of production. Thanks.....xxx
2 years ago
bomchelle says:
Really helpful. Cheers!
2 years ago
VixVintage says:
Thanks for sharing your expert advise Amanda!
2 years ago
PhotoGirlCreations says:
Thank you for the interesting article & ideas.
2 years ago
accentonvintage says:
Thanks for all the tips and great ideas!
2 years ago
simplywillow says:
I started paid advertising last year and ended 2009 with more than 8 times the amount of sales that I ended 2008 with. I have been using projectwonderful, but will defintely take your suggestions about blogs and other sites! I would love to increase sales this year too!
2 years ago
wearforartthou says:
Thanks so much for sharing your knowledge. It is great info.
2 years ago
xoxsmiley says:
I really appreciate all of this great info! I just started experimenting with outside Etsy marketing. My ads haven't ran yet so I can't share any success stories right now, but I hope I'll have some soon enough! Thanks!
2 years ago
dink47 says:
This article is great! I just posted my first item on Etsy and am hoping to make a sale soon! http://www.etsy.com/view_listing.php?listing_id=39913979
2 years ago
beadinbythesea says:
Mmmm, a lot of food for thought. Thanks for a great article!
2 years ago
Sugarshoxcrafts says:
Thanks for posting that; nice and simple tips that us beginners can build off of. I've had my shop open since June of 09, but just got into paid advertising now with Project Wonderful. I also just started designing my own ads with GIMP. I was afraid to advertise before because I thought I'd have to put out a ton of money at once, but with PW I don't have to do that. I can pick exactly how much I want to spend and stop there. I like that control. So far, I've got one small ad on a blog, so it's a start. I'm not sure if it's drawn anyone to my shop yet, but I do plan on bidding on some more ad space with PW on blogs soon.
2 years ago
littlesweetthing says:
I love these kinds of articles!!!! Thanks!
2 years ago
shopgoodgrace says:
SUPER article! I just did my taxes and I could *not* believe how much I had spent on online advertising in the past year -- but when I saw the 10% figure - it made me feel a little better. Thanks for sharing!!
2 years ago
sharonclancydesigns says:
Great tips. Thanks so much!!!
2 years ago
UglyBaby says:
This is a great article for both sides of the coin. I'm in the process of developing a web-based tool for the indie craft community and am hoping to be able to sell advertising on it -- this is a great insight into what advertisers are looking for. Thanks!
2 years ago
gemagenta says:
very interesting article! I haven't advertise yet, I'm gonna keep this tips in mind! thank you!
2 years ago
AnnTig says:
Great info! Thank you, Amanda.
2 years ago
AnnTig says:
Great info. Thank you, Amanda!
2 years ago
laura08 says:
Great advice for any small business, Amanda! I run a blog called Sweet Finds, which features creative gift ideas. I feature many Etsy artists' work and offer very affordable advertising rates. If you're interested, please visit http://sweetfindsblog.com. Cheers!
2 years ago
JoyScebold says:
Really helpful post, Amanda. I'm just getting started and this marketing world is all new to me. There have been a number of very timely posts and yours is one of them!
2 years ago
rosebudlips says:
Such great advice! I think sometimes we think our product is so great, and it may be, but without advertising to others.. they will never know :)
2 years ago
FrenchKnot2U says:
Thanks to DailyWorth.com and each and every contributor's respond to Amanda's advise for on-line advertising.Sometimes is does feel like I am a needle in a haystack.
2 years ago
FrenchKnot2U says:
Thank you DailyWorth.com. Thank Etsian contributors with all your marvelous and varied comments. I DO sometimes feel like an needle in a haystack-
2 years ago
shopKCQ says:
Thanks for the guidelines! I just got started with Project Wonderful, which is great for someone with a very tiny budget!!
2 years ago
pannaz says:
thanks for the advise and useful links.
2 years ago
EphemeraAndMore says:
Great article, thank you so much!
2 years ago
lemonadehandmade says:
Thanks for the wealth of information, and perfect timing too- I've just been trying to figure out what would be most beneficial marketing-wise. This helps a ton!
2 years ago
modestambition says:
I'm in the middle of my online advertising "experiment". I'm trying out buying on different sites, watching for forum posts on online ad experiences, watching my Google Analytics for traffic sources, trying to pin down my audience, and of course reading Daily Worth! What a nice surprise to see her here!! I just started following that blog last month. The Cost Per New Customer reminds me of CBA = the dreaded Cost Benefit Analysis.
2 years ago
goofydogstudios says:
This has been incredibly helpful. Thank you so much!
2 years ago
JerichoSam says:
amanda you gave me great ideas...thanks
2 years ago
nowonder says:
Thank you for all these great marketing tips! I think you're also setting up a good marketing example by writing these blogs!
2 years ago
tzenSOMMERTINE says:
Thank you, great info!
2 years ago
Poisonerie says:
This information is really valuable! Thanks for sharing your knowledge. It's hard when you start a small business to think in numbers, results, marketing, etc.. but clearly it is necessary to avoid needlessly wasting our creative potential. So any information about them is greatly welcomed!
2 years ago
DormouseDesigns says:
Really interesting read - thanks for all the great ideas! I'm slowly (well, very slowly to be honest...)getting my head around how this whole online selling business works so advice like this is so helpful!
2 years ago
PattiTrostle says:
Great information, thank you!
2 years ago
Scarletfae says:
I feel sort of silly asking this but how does one bookmark an article?
2 years ago
jennifersquires says:
Thanks for a great article! I'm in the process of making some decisions about blog ads. I'd love to hear more about ad creation!
2 years ago
jennifersquires says:
That is, I'd love to hear more design tips for blog ads.
2 years ago
VintageJamie says:
Very helpful.Thanks!
2 years ago
jorgensenstudio says:
This is such a great article with important information. The most important step before you spend lots of money make sure you research your target buyer and the blogs that apply. Online blog advertising has helped me grow my business tremendously.
2 years ago
blondie3022 says:
your information great but i really use etsy to direct them to my web site since we started selling on etsy my web site has been busy to say the least we also do local shows and get emails so that i can send out mailers of specials we are having since starting etsy,we now can afford to make the changes that we need to our web site baby steps thanks again for your info www.lettersfromhomeabcart.com (got to get a plug) LOL
2 years ago
vivibijoux says:
great promotion ideas...plus we should heart each other more! ;-)
2 years ago
MelroseFields says:
These tips are spot on!!! Thanks for sharing.
2 years ago
zombuki says:
"have a newsletter sign up page on your blog, for example" Etsy clearly gets how important blogs and newsletters are, but there isn't an easy way for our customers to sign up for our newsletters or click through to our blogs via our shop pages. I'd really love to see these features going forward (especially the newsletter one!) :D
2 years ago
PorsbyDesign says:
Thanks for the great tips
2 years ago
Tumus says:
It's like a mini marketing class lol.
2 years ago
ourfrontyard says:
Thanks so much for the great advice! :)
2 years ago
FreshLemonBlossoms says:
Thank you for the great advice! I've purchased a few ads but didn't receive any sales and hardly any clicks from them. Maybe it's time to try again though. The hardest thing for me is that even a $20 ad is a big expense!
2 years ago
TheVintageApartment says:
Very informative & helpful article! I may spend some $$ on advertising some day, and if so, it will definitely be on a beloved blog that also relates to vintage/art. Until then, Twitter is a pretty powerful (free) networking tool, as is blogging (free). Don't forget about Flickr (free)! Networking is the most valuable aspect to marketing. Finding like-minded people/shops & creating your own mini network/cross-advertising is my favourite way to help spread the word about what I do (sell vintage goodies & blog about the little things in life). Bonus to cross-advertising this way: meeting some pretty cool peeps. p.s. I used to own a brick & mortar shop, and spent thousands on advertising... and I found that networking was the key. I got more customers chatting up people at the local cafe, than I did with ads! :)
2 years ago
FamaraDesigns says:
Thank you soo much. Really Helpfull :)
2 years ago
BetaBoutique says:
This is very very useful, indeed. Thank you for sharing! I always put ads on my favorite blogs and it works.
2 years ago
2treasurehunt says:
Great ideas, useful comments.
2 years ago
KindlySpoken says:
Thank you for these suggestions - they are so helpful!!
2 years ago
ClementinesJewelry says:
Great tips. thanks!
2 years ago
WineCoutures says:
I did have some questions about online advertising. Thank you so much for providing the information that I needed. Great article!
2 years ago
klacustomcreations says:
great tips, I will have to say part of advertising is also branding your product, making it a household name so you may not see direct sales right away.
2 years ago
sassandperil says:
great advice, thank you!
2 years ago
ChanteeB says:
that's a grrRReat article! thank you so much!
2 years ago
ElasIdea says:
Thank you for the tips! Still small and new, but one day I hope to be more.
2 years ago
KhoKreative says:
Good tips..this is on my next list of things-to-do. Thanks!
2 years ago
RubyStudios says:
Thank you for the encouragement to not be put off by failed marketing attempts. I tried a couple of expensive magazine ads that were big time flops. I thought those avenues would have been right up my alley, but was wrong. It just takes time, some research, and much patience to find your niche.
2 years ago
Squier says:
Great tips ... thank you!
2 years ago
RubyStudios says:
Scarletfae, I bookmark articles in the top of my browser, like Firefox. I don't know of a way to bookmark these kinds of articles on Etsy. If you see something interesting in the forums, though, you can post a comment, then when you go back into the Forums, you can click on "View Topic You've Posted In".
2 years ago
WhatItSeams says:
So much helpful advice. Thanks!
2 years ago
clinejewels says:
This is just what the Doctor ordered. Thanks!!!!
2 years ago
strikebooks says:
Thanks for the etsy favored advertising site info. I got right on it! Love you strikebooks!
2 years ago
runningstitchdesigns says:
Great article. Thanks for sharing your tips.
2 years ago
jewelsbyldesigns says:
SO much to think about! Thank you for sharing this... seem to have hit a wall and need a fresh outlook. :)
2 years ago
greenplumdesign says:
Thanks, that was so useful - all help is good!
2 years ago
Luv2CUSmile says:
Great article! Key to thinking outside the box. Also, think like your target base... Where do they go? What do they do? When do they shop? How do they shop? Motivators. Good insight here!
2 years ago
hjmart says:
This was such an interesting read! Thank you! I am trying paid ads for some time now and already have some idea what works and what doesn't. But need to learn a lot more about marketing and advertising. Going to bookmark this page and re-read later :-)
2 years ago
birchbeerboutique says:
Thanks so much for the info Amanda!
2 years ago
cattywumpusbags says:
This is still a bit overwhelming for me, I am still at the "take better photographs" stage. I just created my facebook page last week! But I know I'll be back to reread this article when the time is right. Thanks so much!
2 years ago
kbmatter says:
This is good stuff - and worth trying out! Thank you! This is one aspect of what is making being part of the etsy community so great!
2 years ago
knotworkshop says:
Even more work! Nooooo! :)
2 years ago
thehouseofhearts says:
This came at the most perfect time. I am just in the process of researching sites to buy ads on. Super helpful. THANK YOU!
2 years ago
studio3ten says:
THANKS ! :)
2 years ago
marszy says:
New to Etsy - need all the help I can get - thanks!!
2 years ago
WATTOonline says:
Awesome article! We are looking into doing banner advertising on related sites right now, so this gives me the incentive to go for it. Also, just a reminder to everyone that shopping local is a great advertisement, so local festivals is a fabulous way to advertise. It may be a lot of work, but so far, I've never done a show where I haven't at least made the entry fee back and I'm starting to build a local following with people asking where we'll be next. Also, though it's expensive, tradeshows can help build awareness, get you into some retail shops and many have cash and carry sections where you can sell on the spot. If you always include a business card or hangtag with your etsy shop webaddress, eventually it will lead to more sales down the road. It's painful to part with your money when you don't see immediate results, but I'm always reminding my husband/business partner, you have to spend money to make money. Good luck everyone!
2 years ago
pureexpressions says:
Thank you for the tips. I've already gone to many of the sites you mentioned and have bookmarked many for future reference.
2 years ago
Ildved says:
Great advice! Thanks for the tips!
2 years ago
sycamorestreetpress says:
bookmarking! thanks for the helpful info. i agree with WATTOonline that doing craft shows and trade shows are some of the best forms of marketing.
2 years ago
LoveErica says:
I actually just started advertising with Project Wonderful. So far I haven't really seen any results but I'm hoping in the future I will. (: Thanks for the great article!
2 years ago
thepixelprince says:
Great advice
2 years ago
banyantreeclothing says:
Excellent advice. I like the trade show idea. Anyone know how to find one that fits with your products?
2 years ago
earthnskystudio says:
Wow! Thanks for posting Amanda. This is perfect b/c I've been thinking about starting to pay for ads. Diane
2 years ago
ABCbirdhouses says:
Thanks for the information. I will check out some sites to advertise my birdhouses.
2 years ago
livingstonesdesigns says:
SUPER useful advice- thanks a bunch!
2 years ago
holacards says:
This is a fantastic article. Thank you for the great tips!
2 years ago
whittleseycreek says:
Thanks for the great advice. Advertising has always been a mystery for me. I'll start putting some of your ideas to the test. Thanks again!
2 years ago
Kooby says:
Very interesting. Lots to think about!
2 years ago
VintageAndVictorian says:
If you have a unique product to sell, whether vintatge or handmade, contact magazines, newspapers, tv stations, etc., and tell them about your product and ask if they will be interested in doing a story on your product. I did --- and it worked the first time I tried. The magazine did a full page story on my vintage jewelry. That's not all, either. I ended up with a job of writing a monthly nostalgia column for that magazine. And, at the end of every column, I get to put a plug with my etsy store's address. My mama said never be afraid to ask. Just be sure you want what you ask for because you might get it. In my case, it worked right off the bat. I intend to do some more asking as soon as I can get time. My Etsy sales have been soaring (VintageAndVictorian.etsy.com).
2 years ago
darcywalker says:
Thanks for the great tips!
2 years ago
MischiefbyLoki says:
This is helpful. It also reminds me, yet again, how important it is to know exactly who you're selling to--something that can be hard to determine.
2 years ago
TheNightjar says:
targeting your audience can not be stressed enough- thanks for the tips and reminders : )
2 years ago
darcywalker says:
Thanks so much for the tips!
2 years ago
kidgiddy says:
I love Daily Worth! Great info. But now MomMakesThat is probably going to charge more than just a dollar! I tried advertising on I Heart Handmade for 1 month and got only 9 referrals. <3 <3 <3 It's really good to sign up for Google Analytics if you are going to advertise, if you don't you'll never know what is working and what isn't. You have to see it as an investment. Make it worth it! -Kerry
2 years ago
Californya says:
I wish this article mentioned more webistes with CHEAP advertising besides Mommadethat.com, since I am definitely not a mom, and my crafts wouldn't be of any interests to mothers.
2 years ago
VintageAndVictorian says:
I always carry plenty of cards in my purse with my Etsy store's address. Since I sell vintage jewelry, I pounce on every opportunity where I see lady wearing a nice piece of jewelry, such as in the elevator, in line at the post office or grocery store, etc. I first compliment her on the piece of jewelry she's wearing, which quickly opens up the convresation. I then go right into my spill about the vintage jewelry I sell and ask if she likes old jewelry, or tell her it looks like something I sell in my store, and then I very quickly hand her a card with my Etsy address. I advertise in a trade magazine where folks with antique stors and antique malls, auction companies, etc. advertise. Those magazines are found for free in antique stores and restaurants who subscribe to the magazines. The one I advertise in is distributed throughout 5 states and goes out to thousands of people every month. The monthly fee is about $40 (and that's for an ad in color).
2 years ago
angelnik says:
I just opened my shop and put a link to facebook expecting more traffic from that - didn't really see much of an impact so I am looking for more ideas - this gives me somewhere to start. Thanks!
2 years ago
esmeraldadesigns says:
Great article and wonderful advice, thank you so much for sharing, Amanda! Absolutely, I took the 'target your market' straight to heart. I had done one major before, for a local chamber of commerce, paid very much (glp!) for a year of online and print presence...bawhwhwhha-not a single customer...erm..make that not even a call or an email. And did some community ads in magazines...nothing either..So I've said nope for a year and this month focusing on a monthly ad and a write up in natural awakenings, catering to eco-body-soul...just like my designs do...stay tuned:)
2 years ago
daxdestash says:
Thanks - it's helpful to think though other ways to grow the business. Just waiting for sales clearly doesn't work.
2 years ago
RomanceCatsAndWhimsy says:
Excellent article - thank you Amanda -- I'm looking for ways to drive more traffic to my shop. Much appreciated. :)
2 years ago
GatoRanch says:
Thanks for the important and useful info. I'd actually been wondering about some of this!
2 years ago
gooodmorning says:
Thanks so much! This is really helpful information and just on time for me. For now I have FB page to promote my handmade garments. Also I post tweets every day and write on my blog. I think, some day I will try online advertising as well.. Thanks again for your great advises!!
2 years ago
RosamundiTrinkets says:
Thanks for the detailed advice, great to have some websites to follow up on (especially since I am a Mom too!). Absolutely right - having great products is only the first thing, all those wonderful buyers need to know you are there before they can come screaming to your door - let the onslaught begin!
2 years ago
PoplarRidgePottery says:
It is often hard to convey through the media how an item feels when you hold it in your hand. I go to art shows with my pottery and so often I hear people say that they want a coffee mug that FITS just right in their hand. I even had one lady give her "lip test" to every mug in my booth!! She found one she liked and bought one as a gift as well. (lets hope she washed it :)) I know I need to do some advertising but I'm not sure where to start. I get from this atricle it is not really where but to just start. I think that is the "kick in the pants" mentioned and what I needed. Thanks
2 years ago
AngelEllie says:
great article..I've made some notes as this is much needed info..thanks!
2 years ago
louielouiebebe says:
Perfect timing for a fantastic post. I did advertise on craftcult, but I am not sure how effective that was. my Facebook fan page is also new. How do you get people to follow? Some people actually work at it: they hang out in the forums, they create treasuries, they post comments in blogs, they keep a blog and post regualrly. Tragically, many of us have to juggle between motherhood [two very energetic under 6 year olds] marriage, [last time I checked I had a husband here somewhere] and actually producing the products we absolutely m.u.s.t advertise, and we are only allowed 24 hours a day ;-}
2 years ago
7MilesUp2Nothing says:
Thank you for all the helpful information.
2 years ago
MyCatLucy says:
Thank you SO MUCH for the info! I am a new seller and I am realizing that there sure is alot to learn!
2 years ago
GiftsFromBunBun says:
thankas for the tips
2 years ago
Beaddles says:
Excellent tips.
2 years ago
ellisonlane says:
Thanks for the tips. As a new seller on Etsy I am interested in the best way to advertise. Thanks!
2 years ago
blossomscottage says:
Thanks for the info. I have made some note, understand the importance of ad. Will aplly in future. Thanks again.
2 years ago
christieg says:
Thanks!
2 years ago
citizenrosebud says:
super helpful. there is sooo much info to learn, and i really appreciate the expert advice. xo.
2 years ago
divinelotushealing says:
This was great information and so timely, thanks Amanda! I just jumped into the FB, Twitter, and blog-o-sphere world and now have a plan of action for my next step... online advertising.
2 years ago
usahandknits says:
This is great! Thanks!
2 years ago
SmilingGirlStudio says:
Every bit of lovely advice like this helps us "noobies" to an extreme! Thank you so much.
2 years ago
jewelrybyshirley says:
thanks for the great advise.
2 years ago
Fafnir says:
This is such a great break down. It's all not so intimidating anymore!
2 years ago
TheJulReeBox says:
thank you for your expert advice!
2 years ago
hirststudio says:
Gracias! You moved around my little gray cells. I'm on it!
2 years ago
ShortandSweets says:
Thank you! I am definitely bookmarking this page so I can keep coming back and rereading.
2 years ago
simplehousewares says:
Now I think I may have a plan of where to go from here. My favorite websites are a pefect place to start. Thank you for taking the time to write this!
2 years ago
PoshAdornments says:
Thanks for posting the blog links, I am going to advertise with one of them
2 years ago
crookedsister says:
Putting this in my marketing research pile, which I have yet to really tackle. **Shivers**
2 years ago
Waterrose says:
I just revamped my blog and added ad space. I'm having a giveaway of one of my cuffs and free advertising beginning next week. I also have project wonderful on my blog. My stats were way down for blog traffic in December and January since I wasn't really maintaining my blog. So make sure when you place advertising that the blog is being actively promoted. My blog is going to attract a variety of demographics, including people who off-road...yes, there are women who off-road too. There will be an interaction between my DHs blog and mine...a his and her view of how we perceive off-roading, which should get pretty funny. I am also going to tweet my blog, visit other blogs, write articles that will be helpful, review normal food and household products. All of this to gain a wide range of traffic. I will also do interviews and future giveaways. Not only will this help my own ability to sell my product, but also whomever advertises on my blog.
2 years ago
vixensnaturaljewelry says:
Thanks! I also post an add in my local craigslist for advertising and it is free! People love to buy from local artist! Thanks for all the tips!
2 years ago
craftpile says:
Thanks so much...very helpful!
2 years ago
azbluerockers says:
Thanks for all the great tips from a newbie! Good stuff!
2 years ago
StitchnStudio says:
Great info. I checked them out. Follow and fanned them. Now I will look into ads. Thanks.
2 years ago
RedDoorHome says:
Great information especially for some new like me. Thanks for sharing.
2 years ago
sweetpeapockets says:
Very informative . . .I needed this to get a jump start. I've gone to Modishblog.com and it looks great. thank you, thank you . . .
2 years ago
redsofa says:
Thank you for this great article! I really need to get started with this in 2010. No more excuses! Thanks for the tips. Good incentive.
2 years ago
NewCreationCrafts says:
Thanks for the tips. I am new to Etsy so this really helps!
2 years ago
mycreativeprod says:
Thanks for the advice and the detail supporting your steps. I really appreciate steps 2 and 3 in particular. Looking forward to strengthening my marketing plan with this information in particular!
2 years ago
Iammie says:
Nice article, thank you.
2 years ago
Straightlinez says:
I need to try projectwonderful. That just sounds good.
2 years ago
scarecrow3331 says:
awesome article! thanks soooo much!
2 years ago
oefy says:
Great Read
2 years ago
thecareerscrapper says:
thanks for the great article!
2 years ago
FlutterbyeNotes says:
Great article. Going to make a better go of it in 2010. Now if only I could find some more time :)
2 years ago
SleepwearPlus says:
Just what I needed to know - especially since I am looking for a niche market of Plus-sized women. Thank you
2 years ago
EmedeeSilverJewelry says:
Thanks for an interesting read and great ideas.
2 years ago
PinkPerch says:
Amanda, thank you so much for these great tips! I haven't spent any time on this. So putting time into marketing is now on the top of my to do list!
2 years ago
BizziBeads says:
You must have read my mind! Great ideas to move my jewelery
2 years ago
whyte says:
Thanks for the article. Good information!
2 years ago
LindaLiThien says:
Thank you ever so much for sharing this information. I just started with my shop and I am in great need of this know-how. You are giving me more confidence and energy. :)
2 years ago
Gynx says:
Great advice, thanks!
2 years ago
heirloomsbylorraine says:
Thank you for your tips. It's so overwhelming. I'm saving yuour article for a good reference. Thanks again
2 years ago
jkadesigns says:
Thanks! Great marketing tips!
2 years ago
anakim says:
Great tips! thanks for sharing!
2 years ago
elemegibere says:
Thank you for this great article!
2 years ago
BeastlyBeasties says:
Thank you for a really well thought out informative article. Lots of great tips.
2 years ago
HandiworksbyJanice says:
Great tips...as I am in the process of kicking up my blog and getting a twitter going....Thanks for sharing!
2 years ago
bgstyle says:
Thank you for sharing...
2 years ago
thepresentplace says:
thank you,I am marking this for future and continuous reads, lots to apply...thank you
2 years ago
tendermomentsllc says:
Wow! This was so informative! My budget is tight - like many others - so I have been hesitating to start paying for ads. But, armed with this great advice and insights gleamed from the posts of others, I am encouraged and see the long term value of such an investment. I plan on doing some more research..focusing my efforts... and then giving it a go. Thank you!
2 years ago
Whimsywares says:
This is so helpful for hopeful newbies like us. We have a passion for our product but feel like we have no way of sharing it. It's been a little discouraging until now. Thanks!
2 years ago
thepurselady1 says:
Thanks for sharing your info. I've paid for a lot of advertising over the years, to no avail. I once advertised in a nationally known ladies magazine that had a readership of millions - no sales. I've advertised on an auction site that we all know - no sales. I've advertised in a newspaper for a year - no sales. I sell nice purses, jewelry and have a budget decorating book. I do better at holiday boutique sales,farmers markets, fellow employees, people I come in contact with daily. So, that's the flip side of the coin.
2 years ago
LittleAugust says:
This is great! Thanks!
2 years ago
adornnatural says:
Great article. But wow, some advertising can get quite pricey! Really appreciate all of the great tips!
2 years ago
BEADAZZAL says:
Thank you for the helpful hints.
2 years ago
annslights says:
looking for tips...found some useful info here...Thanks
2 years ago
sydandmimis says:
I like the article! Bottom line, it takes work! It takes work to create a good product and it takes work to enable others to find your product; in the end, it is time to roll up the sleeves and get to work since there is always plenty to be done! Thanks for sharing; great tips!
2 years ago
byKEONA says:
Thank you for your expertise!
2 years ago
shmanessa8 says:
So much to think about! Thanks for the great information and tips.
2 years ago
sebbycurleydesigns says:
thanks for the tips!
2 years ago
OldRags says:
This was very helpful, thanks!
2 years ago
WinkArtisans says:
Thank you for all this wonderful and informative article and comments.
2 years ago
GemdropsoftheFalls says:
Thank you so much for this information. We are looking into websites that are affordable and easy for us to use. We will definitely use your helpful tips!
2 years ago
colorsbyliza says:
Thanks for the helpful tips!
2 years ago
StellaDeer says:
Thank you for the words of advice. With so much competition out there, including here on Etsy, when just starting out a business it can be hard to get your product noticed above all the others. I think patience and determination must be the key!
2 years ago
lighttotheworld says:
This is great advice! If you can find someone willing to let you help fill their "swag bags" at tradeshows then you don't even need to set up a boot and pay the entrance fee yourself. I am going to provide some mini prints for swag bags this May and I'm hoping the return will be worth it. Paid advertising is hard when you're just getting your feet wet with this whole business thing, but here's to hoping for a good return;)
2 years ago
lighttotheworld says:
Thanks so much for this info... another good option is to contribute to "swag bags" at trade shows. This way you don't have to pay to be a vendor, but you can still get your name out there.
2 years ago
TheFarmersDaughterKS says:
Thank you for featuring another helpful article from Daily Worth. On-line marketing is one of those things I find overwhelming, so I tend to procrastinate. Thanks for reminding me to get busy!
2 years ago
debwesley says:
Wow, who knew? I will investigate--my product is tough because it shows so much more detail when you can see it for real...
2 years ago
barefootbeadshawaii says:
Thank you for such a great article with all the info in one place!
2 years ago
BlessedRepublic says:
Very very helpful. Thanks.
2 years ago
Times2remember says:
Thank you for the tips. I new on etsy and need all the help I can get.
2 years ago
VeronicaHughes says:
Thanks for the great tips! I'm using it as my newbie guide for delving into online advertising.
2 years ago
SerendipityVintage says:
Great info!
2 years ago
dellaterrajewels says:
Excellent! Thank you.
2 years ago
woodwallletters says:
Thank-you for the tips on advertising!!!
2 years ago
LilacsNDreams says:
I use my blogspot...keywords work here too in those google searches.:) I use twitter, facebook, and then periodically/once a month I will add my name into google, bing, yahoo, etc so that helps in searches too. I have reserved my name with a domain for future plans. Everyplace I can put my name to show I put it there...social medias, addme.com, towersearch.com, etc etc etc. There are many many places out there, have to look for them, and keep on doing what you do. At some point it comes together & you will see a change.:-)
2 years ago
tseed1230 says:
Hi, Great article. I've been trying to do Facebook and Twitter marketing. It definitely brings more people to my store but hasn't increased sales by as much as I hoped. I am pushing forward. This will help. Thanks.
2 years ago
DoodlebugAccessories says:
Wonderful tips! Thank you for sharing!
2 years ago
seedsoftime says:
wow, these are all great suggestions! thanks everyone!
2 years ago
lifePOINTimages says:
I have been open for a whopping 1 week now, and have already realized the value of marketing (getting the word out). It can be frustrating when your initial social network (facebook,email contacts,etc) look at your work and say "that is really nice"... but ultimately don't make a sale. I just have to think/hope that eventually they may find an occassion to purchase something from me. If they are satisfied, they may tell another person. Never underestimate the power of word of mouth!
2 years ago
WickedBigBibs says:
Great tips! Thanks for sharing the info with us!!
2 years ago
HatsandHalos says:
Thank You!
2 years ago
julessabjewelry says:
One thing I suggest is to really understand the online advertiser you're using. From experience I can say I wasted some really hard earned dollars because I didn't learn enough about cost per click and campaigns. Be careful and always ask for help if you're not sure. It's better to save that buck than to throw it away. Thank you for the tips, I know if I had understood some of these terms I may not have wasted some of my ad budget.
2 years ago
theduskyjewel says:
Very good information, thank you!
2 years ago
creationsrevolver says:
Thanks for those tips!
2 years ago
BeadedTemptation says:
Wow, great information.
2 years ago
FoundStudio says:
Thanks for the advice....I've been wondering where to start!!!
2 years ago
FoundStudio says:
Thanks for the advice...I've been wondering where to start!!
2 years ago
gnormyle says:
Thank you for writing an excellent, concise and very helpful article on advertising.
2 years ago
handcrafteddelights says:
If you are trying to reach a great market in Columbus, OH, you could try this website: http://www.columbusunderground.com/ They have a lot of readers that really care about buying handmade and locally made things. And they have an ad spot that is only $50 a month. http://www.columbusunderground.com/advertise
2 years ago
SAMsVersatileArts says:
Thank you Amanda, for taking the time to outline a strategy for advertising. I'm starting out with no revenue to speak of, and am just starting to "get my feet wet". This has given me a good idea of where I need to be headed and how to be prepared, so that my advertising will be a success. I had no idea where to start. Thanks again.
2 years ago
FunkyStones says:
Thank you for the pointers. Its not easy just starting a new business. You have to put everything you have into the business to make any profit. www.etsy.com/shop/funkystones
2 years ago
WingsDove says:
Although I have a clearly defined target market, I have trouble finding which Web sites or blogs my target customer is likely to visit, especially since she is over 35 years of age and not likely to have children.
2 years ago
lesperancetile says:
Excellent article and advice on where to start with advertising. I sent out a physical postcard at the end of October last year, offering a free ornament with any purchase in my Etsy shop, if they typed a keyword into the "note to sellers" section. The postcards cost me $32.50 for 100 (that included the shipping), postage was $28.00 = $60.50. Two days later I had a sale that paid back my postage, and within a week I had 3 sales that paid back the cost of the postcard and put me into the profit zone. Over the holiday season I had many sales from people I had sent postcards to - but only the first 4 actually typed a note into the sellers section, so I'm not sure if they reacted to the postcard, or would have come back on their own. I'm about to start online advertising, so this is a helpful article to read - I'll certainly start paying more attention to my google analytics page!
2 years ago
frauleinhats says:
Thanks for the tips. I needed them. Nobody looks at my sales :[
2 years ago
RyMi says:
Thanks for the great advice!
2 years ago
meoneil says:
Interesting information. It is a never ending job isn't it?
2 years ago
DecoratingYourself says:
Thanks...this is just the start of my understanding...
2 years ago
lettodesign says:
Thanks! super helpful, time to go start pounding the pavement
2 years ago
Firelily says:
Very helpful information, as well as the tips that showed up in these comments.
2 years ago
TrinketTrove says:
Thanks for sharing, though I haven't seen much results from previous Etsy ads and 1 sales ad i ran on facebook :(
2 years ago
DestinysTreasures says:
very helpful information:) Thank you for sharing:)
2 years ago
corsecrafts says:
very good tips !!!!!
2 years ago
Rainstudio says:
This information is very helpful and good timely too. I have been thinking more advertising and how to go about it. Thanks alot!
2 years ago
CarolinaForero says:
I am a new online seller and at the moment I´m having some trouble with how to advertise my shop. Thank you so much for all these useful tips and information.! It sure has helped me!
2 years ago
nishkasniche says:
This is the best article I've read yet!!! Thanks.
2 years ago
nishkasniche says:
This is the best article I've read yet!!! Thanks.
2 years ago
rpechet says:
great article!
2 years ago
marketmommies says:
Hello! Loved this article! I have a website offering free advertising to mom owned businesses including Etsy businesses. www.marketmommies.com also has a wholesale directory, reviews, giveaways and a blog roll and its all free. Come check us out :)
2 years ago
purplepizzazz says:
Lots of great info, Thanks.
2 years ago
purplepizzazz says:
Lots of great info, thanks.
2 years ago
maryjanesheirlooms says:
Very insightful--thanks for the info!
2 years ago
Ruuthie says:
Thanks a million!!
2 years ago
earthnskystudio says:
Important info ~ thanks! ^_^ Diane
2 years ago
marcadeartspress says:
Great tips. Thanks.
2 years ago
ScrubsbyStudds says:
Great info Thanks
2 years ago
SamisBracelets says:
good info. bookmarked for later read.
2 years ago
LovelySunshine says:
Grate article.Thank you! I am just starting but it is becoming clearer and clearer that DOING is the key! Wishing you all lot's of sales.
2 years ago
bedbuggs says:
Thanks for the information, every bit helps!
2 years ago
FlutterbyeNotes says:
This has definitely been the hardest part for me to stay motivated on!
2 years ago
madebymarcia says:
Thank you for sharing so much useful information!
2 years ago
APeachyLife says:
Great Tips! Thanks for sharing:)
1 year ago
MiniMementos says:
I just stumbled upon this... awesome tips!
1 year ago
creativelycarole says:
Thanks for all your help. I have a lot of work to do
1 year ago
AidaCoronado says:
wonderful tips! gracias!!
1 year ago
HummingBoxStudios says:
Great tips! Thanks so much!
1 year ago
PortugueseVintage says:
Great work!
1 year ago
PortugueseVintage says:
Sometime I advertise on craftopolis and carftcult.I think it´s a good investment.
1 year ago
IndieSmiles says:
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1 year ago
MarketPiazza says:
thanks so much for sharing your valuable insights . . . you're a real beacon of light to this rookie
321 days ago
storeythreads says:
These are great tips, anyone know of any good blogs to promote a vintage shop on?
241 days ago
gemstonesinapaperbag says:
Thanks for the tips! :)
223 days ago
grandmatreasurechest says:
Thanks!!!! Everyone here is so helpful. I have a lot to learn.
145 days ago
LoveandButterflies says:
thanks
134 days ago
jlctshirts from jlctshirts says:
Great info, Thanls
57 days ago