Millinery, the centuries-old practice of designing and making hats, continues to flourish thanks in part to the Milliners of Etsy (MOE) team. When team member Elsie suggested that MOE initiate a Project Runway inspired challenge, the milliners couldn’t contain their excitement. Throughout the challenge, they’ve grown as artists and friends, creating some incredible work in the process.
Elsie didn’t think her idea for the Milliners of Etsy would catch on like it did, but soon, everyone was abuzz. It was decided that each participant would create a hat inspired by a garment or fabric accessory they found on Etsy. Sewing machines began whizzing, hat blocking and hand-stitching abounded — the excitement was contagious. As the details fell into place, it was determined that December 1, 2010 would be the deadline for all submissions. Emily, our team captain, suggested that we present our creations in a special treasury (split into Submissions 1 and Submissions 2), with each participant leaving a comment about their work.
But who would be our honorable judge? After thorough consideration, we emailed world-renowned milliner Amy Hamilton of Granville Millinery Co. Amy, whose work has been featured in Oprah and Vogue magazine, readily agreed to work with us on our project. Though the competition will be judged, the emphasis will be on fun. As for the prize, In the words of Ralph Waldo Emerson: “The reward of a thing well done is to have done it.”
Maggie Mowbray: “This challenge is amazing and stemmed initially from a few of us chatting about Philip Treacy’s appearance on the TV program Project Runway. My inspiration for the challenge is a stunning 1930s style gown, made of silk satin and very luxurious. I’m working on two pieces, which will hopefully reflect its elegance and capture some of its Hollywood glamor.”
From left to right: Velvet Dress by marbar13; Women’s Black Straw Hat by Jennifer Whitmer.
Speaking of her found garment and hat design, Jennifer said, “I love the casual opulence, the deep, rich color, soft drape and details of this lovely velvet dress. A pattern of transparent chrysanthemums scattered across the shoulders at the back seem to float on the surface of the velvet.” Jennifer felt a connection with the contemporary twist on the 1920s styling of the dress, an aesthetic similar to her own. “I imagined the silhouette of the hat right away and choose black parisisal straw. The pin tucks in the dress are echoed in the hat by circular pleats sewn into the straw. The edges are softened with more stitching to create an undulating waviness. The hat, along with the black lace stockings, finishes the look of this dress without competing with its quiet elegance.”
From left to right: Draped Sack Dress by Jo Demontis; MOE Submission by Fedora.
“The positive buzz all the team members have shared has made this a really fun project,” says Maria of Fedora. “The inspirational piece I discovered was a wonderful draped dress by Jo Demontis. I wanted to complement and continue the silhouette upward. What first came to my mind was a happy balance between a cocktail hat and a fascinator, perhaps in a neutral color anyone could wear confidently.”
From left to right: Red Satin Ruched Dress by Momosoho; Headdress by Liason.
“Before I went into millinery, I was creating jewelry and selling at local galleries and boutiques. When my beautiful daughter was born, she was bald for the first two years of her life! As her hair started coming in, it grew into a mullet, long in the back and super short and fine on top! I didn’t have the heart to cut it, so I started making headbands for her,” Kat Swank, a.k.a. Liason, reminisced.
“My inspiration is a ruched gown from Momosoho. I used all vintage and antique materials to build a headpiece to match. For the front portion, I used a vintage beaded belt from the 1920s that was dry rotting from age. I had to re-bead the entire piece! I used velvet and organza florals from the early 1900s, as well as some modern and vintage feathers. I really love this piece — It will be hard for me to say goodbye to it when it sells.”
From left to right: Great Gatsby Linen and Battenburg Blouse by Rosélani Jasmin; Heirloom Cloche Hat by Green Trunk Designs.
Jaya of Green Trunk Designs says: “Searching for an inspirational piece on Etsy was like making my Christmas wish list! It was so difficult to choose just one piece, but I finally decided on the lovely, Great Gatsby Linen and Battenburg Blouse by Rosélani Jasmin. My Heirloom Cloche Hat is made from vintage textiles, and is based on a 1920s pattern, similar to the styling of the blouse.”

From left to right: Vintage Tiffany Blue Party Dress from The Private Party; Black Mini Skimmer Hat by Black Gardenia Design.
“When I started working on this challenge, I was reading about 20th century millinery history and the progression of looks in headwear from the 1930s to the 1950s,” explains Kat of Black Gardenia Design. “My inspiration piece is a beautiful yet understated shift dress from the 1950s. My hat includes a frame that would have traditionally been worn in the 1930s, fabric up-cycled from a 1980s dress and trim from many different decades!”
From left to right: Victorian Dress by Christine Hall Designs; Victorian Mourning Hat by Thistle Cottage Studio.
For team member Elise of Thistle Cottage Studio, the project inspired a historical reflection: “After the death of Prince Albert in 1861, Queen Victoria slipped into a deep depression, and was inconsolable with grief for the loss of her beloved husband. For the rest of her life, it is said that she would set a place at the dining table, and even lay out a fresh set of clothes each day for him, as if he were still with her. The wearing of black mourning jewelry was made popular because of her devotion to him.”
Elise faithfully executed her hat through in-depth research. “To make this piece, I used authentic Victorian passementeries and jet beadwork. I have paired the hat with a Victorian reproduction mourning gown, courtesy of Etsy designer and seller Christine Hall Designs.”
At the time of this writing, some participants have finished their project while others are feeling the pressure of the time crunch. “We get support, camaraderie and solutions from members of the MOE Team,” says Joanne, a.k.a. Le Chapeau. “This project has drawn us closer to each other and encouraged us to grow.” As for the Milliner’s of Etsy team, there’s already talk of a wedding project for the spring!
169 comments
Sign in to add your ownMegansMenagerie says:
Beautiful!!!!! =)
1 year ago
Ryanplz says:
they're all wonderful! great article. thanks for sharing this!
1 year ago
NorthDesign says:
Beautiful hats
1 year ago
tasticlife says:
So many lovely hats!
1 year ago
sewella says:
What a great post about a fabulous challenge! I think that the milliners have really showed their creativity and brilliance in offering truly breath-taking head-ware that perfectly match the sources of inspiration they chose. My personal favourites: the Heirloom Cloche Hat and the orange Headdress.
1 year ago
InvitationsAndMore says:
WOW, what variety, a hat for every occasion and person! I love them!!
1 year ago
myvintagecrush says:
Didn't think it would catch on? Those are some amazing hats ladies!!
1 year ago
polkadotmagpie says:
Beautiful work ! When I was a movie costumer, my favorite pieces were always the hats. I have worked with so many great milliners. Love this piece.
1 year ago
kathyjohnson3 says:
I could spend days looking at all the gorgeous designs! They are all so beautiful, Kat Swank is one of my very favorite designers of all time, and of course they are all so pretty! Such talent, it takes my breath away!! Keep up the beautiful works of art!!
1 year ago
TwinkleStarCrafts says:
These hats are beautiful. The artwork is incredible. The talent it takes to create these amazes me. Congratulations for getting the recognition you deserve.
1 year ago
corrnucopia says:
Wow what an inspiring challenge and magnificent creations. Love the elegant, romantic and classic feel. Truly beautiful ~ Well done MOE!
1 year ago
ayawedding says:
perfect creations
1 year ago
JRoseAtelier says:
Such a great idea, and the results are stunning- congrats to all of you!
1 year ago
paramountvintage says:
gorgeous, gorgeous, gorgeous. i love the hats and i adore the dresses!
1 year ago
peonylovespink says:
They are all so beautiful. It would be so hard to choose a winner!
1 year ago
OsoVictoria says:
Beautiful hats, very inspiring! What a fun team!
1 year ago
Pinkpjs says:
So beautiful & romantic!
1 year ago
Pinkpjs says:
So beautiful & romantic!
1 year ago
Earleyimages says:
Really nice!
1 year ago
LeChapeau says:
Wahoo!!! We made it!!! This article is about our great team!! Thanks Morgan for working with me on this blog. It's really wonderful!! ~Joanne
1 year ago
museofmelanie says:
I've always wanted to get some bravery to wear some gorgeous hats like these!
1 year ago
LovMely says:
stunning. very creative ;)
1 year ago
hattieshouse says:
beautiful and simply glamourous!
1 year ago
liaison says:
Awesome! Thanks Etsy, Joanne, Emily, all of MOE- LOVE you all! xo, Kat
1 year ago
beachglassshop says:
such talent! thank you for sharing with us - they are absolutely beautiful!
1 year ago
rebeccasanchez says:
Very beautiful!
1 year ago
GreenTrunkDesigns says:
It’s been so much fun working with my MOE teammates on this project! It is so nice to now see all the finished products.
1 year ago
genisepark says:
Wow...really beautiful...love the red dress and hat.
1 year ago
Marvidrio says:
Fantastic! Thanks for sharing this.
1 year ago
jessicasouza says:
I LOVE your hats!
1 year ago
BookLampsByAlanna says:
What a fun idea! Adele is my favorite :)
1 year ago
orsinimedici1951 says:
Bravisimo to ETSY, and Morgan for running this story on the FRONT PAGE, and to Joanne of LeChapeau for her steadfast hard work in putting it together, to Emily for compiling the Treasuries, and everyone involved in making my initial flippant remark, sprout into the FABULOUS project it has become!!!!! And another BIG shout out of thanks to Amy Hamilton for taking the time to judge our project!!! And last, but not least, kudos to all of our AWESOMELY talented milliners of MOE!! We WILL bring back the hat!! Hats off to everyone!!!
1 year ago
Asianexpressions says:
Gorgeous!
1 year ago
Emmamaha says:
(sigh) Lovely!
1 year ago
BreatheCouture says:
WOW! Gorgeous hats! Such talent!
1 year ago
TRAMPmillinery says:
Well done team ;D
1 year ago
GalleonGal says:
Have A Lovely collection of Film Noir hats, Write Film Noir scripts, shirt fiction stories, study, sketch and adore 1940s Era Vintage clothes, Love to hear about custom made beauty of elegant Ladies hats
1 year ago
TeenyBunny says:
Beautiful hats. Such amazing talent!!
1 year ago
naughteebits says:
these are soooo yummy! =p
1 year ago
CrudeThings says:
love this challenge idea & how beautiful each piece turned out, thanks etsy & designers!
1 year ago
HibouCards says:
Fabulous!
1 year ago
Verdurebydesign says:
Fantastic!! inspiring!
1 year ago
DakotaExpressions says:
So many hats....only one head...sigh.....
1 year ago
metalmorphoz says:
all of them are lovely!
1 year ago
shijewels says:
Beautiful work! I love seeing the inspiration along with the creation!
1 year ago
cvixter says:
WOW - I want them all!!!!!!
1 year ago
dianecostanza says:
They are all spectacular! I wish everyone wore huge picture hats every day like they did in the 19th century.
1 year ago
kodashii88 says:
Liason... yes yes yes.
1 year ago
novaofsweden says:
oh.. now I want a hat :o)
1 year ago
DalkullanJewelry says:
Lovely hats and a wonderful article! I especially enjoyed reading about Queen Victoria, and the Victorian hat and dress were gorgeous! Thanks so much!
1 year ago
dharma8designs says:
Wow! Amazing art.
1 year ago
PlumeandPetals says:
Very inspiring~ Amazing designs =)
1 year ago
odiliafu says:
So beautiful!! The hats are real art.
1 year ago
rozzie says:
Lovely Vintage!
1 year ago
songbirdandtwig says:
I love that orange dress!
1 year ago
ikabags says:
Great post !
1 year ago
Parachute425 says:
These are wonderful!! Gosh I love hats. It's great there are so many milliners to keep up this old art.
1 year ago
BellaLili says:
Amazingly talented artists! Great job. I love the Great Gatsby pieces. So ultra feminine.
1 year ago
BlackStar says:
Absolutely fabulous! My hat goes off to all of you!
1 year ago
apezoppa says:
just.. amazing!! the millinery is so charming!
1 year ago
ExtraLauren says:
i just love this idea!
1 year ago
OsoVictoria says:
Beautiful hats!
1 year ago
Mclovebuddy says:
these items are exquisite. it would be wonderful to bring hats back. many new favorites today. :D
1 year ago
LittleWrenPottery says:
Beautiful I really love the intricacies of these pieces : ) fabulous work.
1 year ago
JWallis says:
Wonderful article and gorgeous hats!
1 year ago
Evajune says:
Old Milliners inspired my shop. I love your items and the romance of Milliners. Thank you for sharing.
1 year ago
girltuesdayjewelry says:
Amazing work!
1 year ago
Colourfieldfelt says:
Beautiful hats, really inspiring. Really great to see such skill and design !
1 year ago
jenniferwhitmer says:
Oh, Joanne, this article is fabulous! Thanks so much to you, Morgan, Emily, Amy, and Elsie for "the little idea that could". I am so happy to be part of this great millinery group. What a team!
1 year ago
liaison says:
This made my day. ;) xxxooo
1 year ago
KamiMono says:
Gorgeous hats! You can easily see how the hats connect and complement their inspiration.
1 year ago
HELENSHASSACK says:
love that hats are making a comeback!
1 year ago
accentonvintage says:
What talent and beautiful creations!
1 year ago
JGraceDesigns says:
These are just stunning and is DEF inspiring my own headband creations!!!! Lovely!
1 year ago
cherrylippedroses says:
Elsie...I am SO proud of you!...and, all of your magnificent compatriots...K
1 year ago
SegretValentin says:
I'm just in awwww.
1 year ago
Prittyfy says:
Oh my!!! you are talented!
1 year ago
Noxenlux says:
YEY! Thank you for posting this! :) and thanks for putting my listing up with the group!
1 year ago
baconsquarefarm says:
Wow, what talent these ladies have, everyone of there designs is beautiful....
1 year ago
shop1848 says:
Gorgeous work! Just fabulous!!!
1 year ago
minakim says:
Amazing!
1 year ago
SkyBox says:
Millinery is so amazing to me - what a skill! Philip Treacy just wows me with every single little thing he makes. What an artist.
1 year ago
TheVintageHatShop says:
Wow, what a talent! Maybe I've died and gone to hat-heaven.!!
1 year ago
HomemadeZen says:
Lovely dramatic hat!
1 year ago
Vanessa says:
Wow, I'm impressed!
1 year ago
cosmiksouls says:
This article rocks .... hat making is an incredible trade of truly talented people. Millinery takes a very skilled craftsman and an imaginative designer all rolled into one human whom executes a piece of quality and showmanship. I am fascinated by hats and their makers !
1 year ago
efratdeutsch says:
SO lovely!
1 year ago
Fedora says:
This is so cool to see - what a FAB team of talent - you all rock! Big Thanks Etsy!
1 year ago
rozzie says:
** vintage looking ** so lovely well done ladies!
1 year ago
redemptionart says:
very nice, great job, awesome talent!
1 year ago
LazyTcrochet says:
This is fantastic! I just discovered that I had 2 great aunts that were milliners. No wonder I love making hats!
1 year ago
yjennings says:
Beautiful work!!
1 year ago
jewellerytreasures says:
some beautiful creations. Love the victorian mourning hat by thistle cottage studio
1 year ago
lauratoal says:
lovely hats and great inspiring clothes to. Check out my shop as I have just started to make some headdresses!
1 year ago
breadandroses2 says:
Millinery is fascinating, even to those of us who don't get far beyond the hand knit wool cap in winter. Well done! Such lovely examples.
1 year ago
abbyberkson says:
So cool! Thanks for this, it was so fun to look at each combo.
1 year ago
moonsongranch says:
These are some truly beautiful hats!! Such a great and inspiring idea involving some incredibly talented hat makers!!!
1 year ago
TheThistlePatch says:
fantastic! what a brilliant idea and challenge! so interesting the story behind each piece!
1 year ago
kittykanzashi says:
If only I had the time because I would have love to joined in. There is always next time!
1 year ago
fancygoods says:
Awesome Challenge!
1 year ago
topsyturvydesign says:
OMG - Everything turned out gorgeous!
1 year ago
mentalembellisher says:
Such talent, craftsmanship and glamour! As the granddaughter of a tailor and milliner I really appreciate the work that goes into these beautiful pieces. Gorgeous!
1 year ago
peacesofindigo says:
i LOVE this article. thanks for sharing these fabulous shops~
1 year ago
EnglishShop says:
Cannot be toped of!
1 year ago
marbar13 says:
This is so beautiful. Of course my absolutute favorite is Jennifer Whitmer's lovely hat floats in a soft romantic world, and is crafted to perfection. I was so pleased that she chose a marbar13 dress as her inspiration. Her shop is filled with stunning hats of excellent craftsmanship. Thanks Etsy Milliners and Jennifer
1 year ago
ModernMetalJewelry says:
Fabulous hats! What a talented group!
1 year ago
formemillinery says:
Thank you for sharing! Great works of art!
1 year ago
lacocorouge says:
Beautiful work ladies! Quite inspiring to see that this artform and craftsmanship continues to grow.
1 year ago
kittybelle says:
They are all so wonderful! Thinking I might want to be a milliner when I grow up. :)
1 year ago
arsniccandy says:
Ooohh myy gaaawd! I love the milliners and their fabulously amazing styles! What a fabulous idea....project runway:) I love seeing others, who like myself, design their creations from scratch. I loooove the Victorian dress and the mourning hat. Absolutley gorgeous!!:)
1 year ago
whybecause says:
The Adele hat is brilliant! Love them ALL!
1 year ago
marbar13 says:
This entire collection is divine!
1 year ago
MoeSewCoMillinery says:
Thank you all for making this project a success. I am so happy about this I could burst. We did it. We proved that millinery is not dying.
1 year ago
CraftedRoots says:
Amazing!!!!!!
1 year ago
AnnTig says:
Just Gorgeous! Merry Christmas from AnnTig Jewelry:)
1 year ago
ilovewhatilove says:
I like the simple one
1 year ago
bhangtiez says:
gorgeous collection....thank u 4 sharing these beauties!
1 year ago
FabricFascination says:
Beautiful hats all. I think my favorite is Fedora's submission. So simple and elegant.
1 year ago
OhFaro says:
Gorgeous! I love hats. Wish I could wear them.
1 year ago
Alterity says:
Gorgeous hats! Great article :)
1 year ago
isewcute says:
It makes one realize what an art form it is to create like this. Beautiful!!!
1 year ago
IslaNewYork says:
love love love these hats!! fantastic article, thanks so much for sharing!
1 year ago
GracefullyGirly says:
Oh! I LOVE these creative hats! Lovely.
1 year ago
streetnoodles says:
i remember it was the 30's version of the movie "the women" that solidified my passion for the gowns, jewelry & hats of that era...thank you for bringing some of that magic back.
1 year ago
ClothandPatina says:
Thank you so much for sharing this story and challenge with us. Not only were the pieces that each chose as an inspiration absolutely beautiful but each hat is truly stunning! Although all are gorgeous, I am most in love with the heirloom cloche, just so romantic.
1 year ago
littleeyedesigns says:
Great job, I love the idea of being inspired by another artist's work and translating it in to your own medium. Any chance any of the inspirations and the hats will unite? Would be INCREDIBLE to see the two pieces on the same model. Gorgeous, ladies, gorgeous.
1 year ago
orsinimedici1951 says:
Thanks Morgan, for adding Joannes' portrait to the top of the front page!! She's the one who did most of the grunt work, and in my opinion, was the ENGINE of this project!!! KUDOS GF!!!!!!
1 year ago
anxelaperezillobre says:
Lovely post!! I realally like it.
1 year ago
ezliving says:
Wow! interesting work!Happy Holiday to all!
1 year ago
JoDemontis says:
Maria!(Fedora) Well done, your hat is beautiful & thanks again for choosing my design as inspiration! Keep up the great work and good luck! x
1 year ago
delightworthyn says:
This was a great challenge from such a wonderfully diverse group of milliners.Thanks to everyone responsible for putting it together.
1 year ago
AmericanPurseSupply says:
Beautiful work ladies! You're all winners!
1 year ago
PDXfabricdeli says:
ooh la la....I love the lace dress. Thanks for sharing your beautiful work.
1 year ago
webs55 says:
What a beautiful collection of hats! I want to wear them all :)
1 year ago
sofisticata says:
Love them all!! I 'need' them all!!! What a talent!! :)
1 year ago
KimsCraftyApple says:
such an amazing collection of hats! It's still one of my dreams/goals to learn how to make hats - I know I love to wear them!
1 year ago
MetroGypsy says:
Etsy has hands down, some of the best milliners in fashion! Kudos to everyone on their spectacular designs and hard work!
1 year ago
handcraftusa says:
I feel as though I've had a beatiful dream. The dream has taken me through the most lovely designs of hats, gowns and dresses. Thanks for creating such a lovely dream for us with the most beautiful creativity to dream on - hat's off to you ladies.
1 year ago
LillyPinkPaperie says:
Beautiful!
1 year ago
Hagarae says:
Thank you so much for sharing this project! It is amazing and gives so much inspiration for futur projects! You all did a great job!!!
1 year ago
kvstyles says:
You just have to LOVE the wonderful world of hats after viewing those stunning creations!! I am so proud to be a new member MOE!!
1 year ago
rightBrainedHippie says:
OKAY! so i have been looking for WEEKS for someone crafty and creative enough to construct the Telephone Hat from Lady Gaga and her videos. She is 100% custom made and her apparel is unique and found no where else. Why not here? I have found several youtube videos that instruct step by step how to make her accessories, including the Gaga Phone hat. Around Halloween and Fall especially I know plenty of fans and fashionistas who would die to wear them! <3 All of your pieces are beautiful and show nothing but dedicated crafsmanship and a passion for what you do! Thank you for sharing.
1 year ago
PrettyBloom says:
beautiful creations!!
1 year ago
CreativeHook says:
Totally, creatively, uniquely lovely!
1 year ago
BellaRosina says:
Beautiful hats made by beautiful women of Etsy! Great job to all these talented artisans.
1 year ago
Bswingle says:
Love the challenges! Keep them coming :)
1 year ago
studio2355 says:
I love thes unique hats, a challenge is a good thing. Thanks for sharing. I am inspired too.
1 year ago
mozelladesigns says:
Wow! Gorgeous!
1 year ago
talulahblue says:
Divine creations and so inspiring. Can't wait to get on and make my new hat collection!!
1 year ago
BoringSidney says:
Why didn't I know about this challenge? I am a member of MOE.
1 year ago
tinkerellacreations says:
I love it! I want to find search through for any children's hats makers.
1 year ago
raghousenternational says:
Wow! Amazing challenge. Love all the hats. Very nice matches to Etsy pieces they discovered. Cool article. Ren
1 year ago
Lapenca says:
I love those hats!
1 year ago
Donauluft says:
Chapeau!!!!! great craftsmanship ! These Challenges are really inspiring!
1 year ago
earjeans says:
this was a lot of fun to read!
1 year ago
IrisEyes says:
Amazing! These people are so talented. I really enjoyed seeing the results of this contest. Hats off to Etsy!!
1 year ago
MirandaGabrielle says:
Wow! Beautiful hats, and so creative. I love to knit hats - especially fun baby hats. I've embellished with ribbons and bows, but this post has given me some ideas of other ways to tweak hats in new directions. So fun!
1 year ago
cosmiksouls says:
Stunning creations .... beautiful work !!!!
1 year ago
ameribear says:
AMAZING!! So many talented people out there!
1 year ago
janbyersdesigns says:
A hat is like a little hideaway, shelter from the storm. I love these beautiful creations.
1 year ago
SpiritedWoodland says:
Great contest idea with beautiful results. Well done everyone.
1 year ago
squirlgirl says:
You are all amazing!
1 year ago
ladibugzfly says:
Congr - hats!! Elsie, you did it again!
1 year ago
Shadowpuppets says:
Lovely items!
1 year ago
cakemates says:
such talent!
1 year ago
zazuandvioletshats says:
I love this idea and the execution was amazing. I want to participate next time!
1 year ago
LyndysSilks says:
Love the details. LOVE! LOVE! LOVE!
363 days ago
dreamaginarius says:
fantastic project!!
361 days ago
snotbooger says:
oh my
156 days ago