Millinery, the centuries-old practice of designing and making hats, continues to flourish thanks in part to the Milliners of Etsy (MOE) team. When team member Elsie suggested that MOE initiate a Project Runway inspired challenge, the milliners couldn’t contain their excitement. Throughout the challenge, they’ve grown as artists and friends, creating some incredible work in the process.
Elsie didn’t think her idea for the Milliners of Etsy would catch on like it did, but soon, everyone was abuzz. It was decided that each participant would create a hat inspired by a garment or fabric accessory they found on Etsy. Sewing machines began whizzing, hat blocking and hand-stitching abounded — the excitement was contagious. As the details fell into place, it was determined that December 1, 2010 would be the deadline for all submissions. Emily, our team captain, suggested that we present our creations in a special treasury (split into Submissions 1 and Submissions 2), with each participant leaving a comment about their work.
But who would be our honorable judge? After thorough consideration, we emailed world-renowned milliner Amy Hamilton of Granville Millinery Co. Amy, whose work has been featured in Oprah and Vogue magazine, readily agreed to work with us on our project. Though the competition will be judged, the emphasis will be on fun. As for the prize, In the words of Ralph Waldo Emerson: “The reward of a thing well done is to have done it.”
Maggie Mowbray: “This challenge is amazing and stemmed initially from a few of us chatting about Philip Treacy’s appearance on the TV program Project Runway. My inspiration for the challenge is a stunning 1930s style gown, made of silk satin and very luxurious. I’m working on two pieces, which will hopefully reflect its elegance and capture some of its Hollywood glamor.”
From left to right: Velvet Dress by marbar13; Women’s Black Straw Hat by Jennifer Whitmer.
Speaking of her found garment and hat design, Jennifer said, “I love the casual opulence, the deep, rich color, soft drape and details of this lovely velvet dress. A pattern of transparent chrysanthemums scattered across the shoulders at the back seem to float on the surface of the velvet.” Jennifer felt a connection with the contemporary twist on the 1920s styling of the dress, an aesthetic similar to her own. “I imagined the silhouette of the hat right away and choose black parisisal straw. The pin tucks in the dress are echoed in the hat by circular pleats sewn into the straw. The edges are softened with more stitching to create an undulating waviness. The hat, along with the black lace stockings, finishes the look of this dress without competing with its quiet elegance.”
From left to right: Draped Sack Dress by Jo Demontis; MOE Submission by Fedora.
“The positive buzz all the team members have shared has made this a really fun project,” says Maria of Fedora. “The inspirational piece I discovered was a wonderful draped dress by Jo Demontis. I wanted to complement and continue the silhouette upward. What first came to my mind was a happy balance between a cocktail hat and a fascinator, perhaps in a neutral color anyone could wear confidently.”
From left to right: Red Satin Ruched Dress by Momosoho; Headdress by Liason.
“Before I went into millinery, I was creating jewelry and selling at local galleries and boutiques. When my beautiful daughter was born, she was bald for the first two years of her life! As her hair started coming in, it grew into a mullet, long in the back and super short and fine on top! I didn’t have the heart to cut it, so I started making headbands for her,” Kat Swank, a.k.a. Liason, reminisced.
“My inspiration is a ruched gown from Momosoho. I used all vintage and antique materials to build a headpiece to match. For the front portion, I used a vintage beaded belt from the 1920s that was dry rotting from age. I had to re-bead the entire piece! I used velvet and organza florals from the early 1900s, as well as some modern and vintage feathers. I really love this piece — It will be hard for me to say goodbye to it when it sells.”
From left to right: Great Gatsby Linen and Battenburg Blouse by Rosélani Jasmin; Heirloom Cloche Hat by Green Trunk Designs.
Jaya of Green Trunk Designs says: “Searching for an inspirational piece on Etsy was like making my Christmas wish list! It was so difficult to choose just one piece, but I finally decided on the lovely, Great Gatsby Linen and Battenburg Blouse by Rosélani Jasmin. My Heirloom Cloche Hat is made from vintage textiles, and is based on a 1920s pattern, similar to the styling of the blouse.”

From left to right: Vintage Tiffany Blue Party Dress from The Private Party; Black Mini Skimmer Hat by Black Gardenia Design.
“When I started working on this challenge, I was reading about 20th century millinery history and the progression of looks in headwear from the 1930s to the 1950s,” explains Kat of Black Gardenia Design. “My inspiration piece is a beautiful yet understated shift dress from the 1950s. My hat includes a frame that would have traditionally been worn in the 1930s, fabric up-cycled from a 1980s dress and trim from many different decades!”
From left to right: Victorian Dress by Christine Hall Designs; Victorian Mourning Hat by Thistle Cottage Studio.
For team member Elise of Thistle Cottage Studio, the project inspired a historical reflection: “After the death of Prince Albert in 1861, Queen Victoria slipped into a deep depression, and was inconsolable with grief for the loss of her beloved husband. For the rest of her life, it is said that she would set a place at the dining table, and even lay out a fresh set of clothes each day for him, as if he were still with her. The wearing of black mourning jewelry was made popular because of her devotion to him.”
Elise faithfully executed her hat through in-depth research. “To make this piece, I used authentic Victorian passementeries and jet beadwork. I have paired the hat with a Victorian reproduction mourning gown, courtesy of Etsy designer and seller Christine Hall Designs.”
At the time of this writing, some participants have finished their project while others are feeling the pressure of the time crunch. “We get support, camaraderie and solutions from members of the MOE Team,” says Joanne, a.k.a. Le Chapeau. “This project has drawn us closer to each other and encouraged us to grow.” As for the Milliner’s of Etsy team, there’s already talk of a wedding project for the spring!
Milliners of Etsy team | Shop Hats
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170 comments
Sign in to add your ownMegansMenagerie says:
Beautiful!!!!! =)
2 years ago
Ryanplz says:
they're all wonderful! great article. thanks for sharing this!
2 years ago
NorthDesign says:
Beautiful hats
2 years ago
tasticlife says:
So many lovely hats!
2 years ago
sewella says:
What a great post about a fabulous challenge! I think that the milliners have really showed their creativity and brilliance in offering truly breath-taking head-ware that perfectly match the sources of inspiration they chose. My personal favourites: the Heirloom Cloche Hat and the orange Headdress.
2 years ago
InvitationsAndMore says:
WOW, what variety, a hat for every occasion and person! I love them!!
2 years ago
myvintagecrush says:
Didn't think it would catch on? Those are some amazing hats ladies!!
2 years ago
polkadotmagpie says:
Beautiful work ! When I was a movie costumer, my favorite pieces were always the hats. I have worked with so many great milliners. Love this piece.
2 years ago
kathyjohnson3 says:
I could spend days looking at all the gorgeous designs! They are all so beautiful, Kat Swank is one of my very favorite designers of all time, and of course they are all so pretty! Such talent, it takes my breath away!! Keep up the beautiful works of art!!
2 years ago
TwinkleStarCrafts says:
These hats are beautiful. The artwork is incredible. The talent it takes to create these amazes me. Congratulations for getting the recognition you deserve.
2 years ago
corrnucopia says:
Wow what an inspiring challenge and magnificent creations. Love the elegant, romantic and classic feel. Truly beautiful ~ Well done MOE!
2 years ago
ayawedding says:
perfect creations
2 years ago
JRoseAtelier says:
Such a great idea, and the results are stunning- congrats to all of you!
2 years ago
paramountvintage says:
gorgeous, gorgeous, gorgeous. i love the hats and i adore the dresses!
2 years ago
peonylovespink says:
They are all so beautiful. It would be so hard to choose a winner!
2 years ago
OsoVictoria says:
Beautiful hats, very inspiring! What a fun team!
2 years ago
Pinkpjs says:
So beautiful & romantic!
2 years ago
Pinkpjs says:
So beautiful & romantic!
2 years ago
Earleyimages says:
Really nice!
2 years ago
LeChapeau says:
Wahoo!!! We made it!!! This article is about our great team!! Thanks Morgan for working with me on this blog. It's really wonderful!! ~Joanne
2 years ago
museofmelanie says:
I've always wanted to get some bravery to wear some gorgeous hats like these!
2 years ago
LovMely says:
stunning. very creative ;)
2 years ago
hattieshouse says:
beautiful and simply glamourous!
2 years ago
liaison says:
Awesome! Thanks Etsy, Joanne, Emily, all of MOE- LOVE you all! xo, Kat
2 years ago
beachglassshop says:
such talent! thank you for sharing with us - they are absolutely beautiful!
2 years ago
rebeccasanchez says:
Very beautiful!
2 years ago
GreenTrunkDesigns says:
It’s been so much fun working with my MOE teammates on this project! It is so nice to now see all the finished products.
2 years ago
genisepark says:
Wow...really beautiful...love the red dress and hat.
2 years ago
Marvidrio says:
Fantastic! Thanks for sharing this.
2 years ago
jessicasouza says:
I LOVE your hats!
2 years ago
BookLampsByAlanna says:
What a fun idea! Adele is my favorite :)
2 years ago
orsinimedici1951 says:
Bravisimo to ETSY, and Morgan for running this story on the FRONT PAGE, and to Joanne of LeChapeau for her steadfast hard work in putting it together, to Emily for compiling the Treasuries, and everyone involved in making my initial flippant remark, sprout into the FABULOUS project it has become!!!!! And another BIG shout out of thanks to Amy Hamilton for taking the time to judge our project!!! And last, but not least, kudos to all of our AWESOMELY talented milliners of MOE!! We WILL bring back the hat!! Hats off to everyone!!!
2 years ago
Asianexpressions says:
Gorgeous!
2 years ago
Emmamaha says:
(sigh) Lovely!
2 years ago
BreatheCouture says:
WOW! Gorgeous hats! Such talent!
2 years ago
TRAMPmillinery says:
Well done team ;D
2 years ago
GalleonGal says:
Have A Lovely collection of Film Noir hats, Write Film Noir scripts, shirt fiction stories, study, sketch and adore 1940s Era Vintage clothes, Love to hear about custom made beauty of elegant Ladies hats
2 years ago
TeenyBunny says:
Beautiful hats. Such amazing talent!!
2 years ago
naughteebits says:
these are soooo yummy! =p
2 years ago
CrudeThings says:
love this challenge idea & how beautiful each piece turned out, thanks etsy & designers!
2 years ago
HibouCards says:
Fabulous!
2 years ago
Verdurebydesign says:
Fantastic!! inspiring!
2 years ago
DakotaExpressions says:
So many hats....only one head...sigh.....
2 years ago
metalmorphoz says:
all of them are lovely!
2 years ago
shijewels says:
Beautiful work! I love seeing the inspiration along with the creation!
2 years ago
cvixter says:
WOW - I want them all!!!!!!
2 years ago
dianecostanza says:
They are all spectacular! I wish everyone wore huge picture hats every day like they did in the 19th century.
2 years ago
kodashii88 says:
Liason... yes yes yes.
2 years ago
novaofsweden says:
oh.. now I want a hat :o)
2 years ago
DalkullanJewelry says:
Lovely hats and a wonderful article! I especially enjoyed reading about Queen Victoria, and the Victorian hat and dress were gorgeous! Thanks so much!
2 years ago
dharma8designs says:
Wow! Amazing art.
2 years ago
PlumeandPetals says:
Very inspiring~ Amazing designs =)
2 years ago
odiliafu says:
So beautiful!! The hats are real art.
2 years ago
rozzie says:
Lovely Vintage!
2 years ago
songbirdandtwig says:
I love that orange dress!
2 years ago
ikabags says:
Great post !
2 years ago
Parachute425 says:
These are wonderful!! Gosh I love hats. It's great there are so many milliners to keep up this old art.
2 years ago
BellaLili says:
Amazingly talented artists! Great job. I love the Great Gatsby pieces. So ultra feminine.
2 years ago
BlackStar says:
Absolutely fabulous! My hat goes off to all of you!
2 years ago
apezoppa says:
just.. amazing!! the millinery is so charming!
2 years ago
ExtraLauren says:
i just love this idea!
2 years ago
OsoVictoria says:
Beautiful hats!
2 years ago
Mclovebuddy says:
these items are exquisite. it would be wonderful to bring hats back. many new favorites today. :D
2 years ago
LittleWrenPottery says:
Beautiful I really love the intricacies of these pieces : ) fabulous work.
2 years ago
JWallis says:
Wonderful article and gorgeous hats!
2 years ago
Evajune says:
Old Milliners inspired my shop. I love your items and the romance of Milliners. Thank you for sharing.
2 years ago
girltuesdayjewelry says:
Amazing work!
2 years ago
Colourfieldfelt says:
Beautiful hats, really inspiring. Really great to see such skill and design !
2 years ago
jenniferwhitmer says:
Oh, Joanne, this article is fabulous! Thanks so much to you, Morgan, Emily, Amy, and Elsie for "the little idea that could". I am so happy to be part of this great millinery group. What a team!
2 years ago
liaison says:
This made my day. ;) xxxooo
2 years ago
KamiMono says:
Gorgeous hats! You can easily see how the hats connect and complement their inspiration.
2 years ago
HELENSHASSACK says:
love that hats are making a comeback!
2 years ago
accentonvintage says:
What talent and beautiful creations!
2 years ago
JGraceDesigns says:
These are just stunning and is DEF inspiring my own headband creations!!!! Lovely!
2 years ago
cherrylippedroses says:
Elsie...I am SO proud of you!...and, all of your magnificent compatriots...K
2 years ago
SegretValentin says:
I'm just in awwww.
2 years ago
Prittyfy says:
Oh my!!! you are talented!
2 years ago
Noxenlux says:
YEY! Thank you for posting this! :) and thanks for putting my listing up with the group!
2 years ago
baconsquarefarm says:
Wow, what talent these ladies have, everyone of there designs is beautiful....
2 years ago
shop1848 says:
Gorgeous work! Just fabulous!!!
2 years ago
minakim says:
Amazing!
2 years ago
SkyBox says:
Millinery is so amazing to me - what a skill! Philip Treacy just wows me with every single little thing he makes. What an artist.
2 years ago
TheVintageHatShop says:
Wow, what a talent! Maybe I've died and gone to hat-heaven.!!
2 years ago
HomemadeZen says:
Lovely dramatic hat!
2 years ago
Vanessa says:
Wow, I'm impressed!
2 years ago
cosmiksouls says:
This article rocks .... hat making is an incredible trade of truly talented people. Millinery takes a very skilled craftsman and an imaginative designer all rolled into one human whom executes a piece of quality and showmanship. I am fascinated by hats and their makers !
2 years ago
efratdeutsch says:
SO lovely!
2 years ago
Fedora says:
This is so cool to see - what a FAB team of talent - you all rock! Big Thanks Etsy!
2 years ago
rozzie says:
** vintage looking ** so lovely well done ladies!
2 years ago
redemptionart says:
very nice, great job, awesome talent!
2 years ago
LazyTcrochet says:
This is fantastic! I just discovered that I had 2 great aunts that were milliners. No wonder I love making hats!
2 years ago
yjennings says:
Beautiful work!!
2 years ago
jewellerytreasures says:
some beautiful creations. Love the victorian mourning hat by thistle cottage studio
2 years ago
lauratoal says:
lovely hats and great inspiring clothes to. Check out my shop as I have just started to make some headdresses!
2 years ago
breadandroses2 says:
Millinery is fascinating, even to those of us who don't get far beyond the hand knit wool cap in winter. Well done! Such lovely examples.
2 years ago
abbyberkson says:
So cool! Thanks for this, it was so fun to look at each combo.
2 years ago
moonsongranch says:
These are some truly beautiful hats!! Such a great and inspiring idea involving some incredibly talented hat makers!!!
2 years ago
TheThistlePatch says:
fantastic! what a brilliant idea and challenge! so interesting the story behind each piece!
2 years ago
kittykanzashi says:
If only I had the time because I would have love to joined in. There is always next time!
2 years ago
fancygoods says:
Awesome Challenge!
2 years ago
topsyturvydesign says:
OMG - Everything turned out gorgeous!
2 years ago
mentalembellisher says:
Such talent, craftsmanship and glamour! As the granddaughter of a tailor and milliner I really appreciate the work that goes into these beautiful pieces. Gorgeous!
2 years ago
peacesofindigo says:
i LOVE this article. thanks for sharing these fabulous shops~
2 years ago
EnglishShop says:
Cannot be toped of!
2 years ago
marbar13 says:
This is so beautiful. Of course my absolutute favorite is Jennifer Whitmer's lovely hat floats in a soft romantic world, and is crafted to perfection. I was so pleased that she chose a marbar13 dress as her inspiration. Her shop is filled with stunning hats of excellent craftsmanship. Thanks Etsy Milliners and Jennifer
2 years ago
ModernMetalJewelry says:
Fabulous hats! What a talented group!
2 years ago
formemillinery says:
Thank you for sharing! Great works of art!
2 years ago
lacocorouge says:
Beautiful work ladies! Quite inspiring to see that this artform and craftsmanship continues to grow.
2 years ago
kittybelle says:
They are all so wonderful! Thinking I might want to be a milliner when I grow up. :)
2 years ago
arsniccandy says:
Ooohh myy gaaawd! I love the milliners and their fabulously amazing styles! What a fabulous idea....project runway:) I love seeing others, who like myself, design their creations from scratch. I loooove the Victorian dress and the mourning hat. Absolutley gorgeous!!:)
2 years ago
whybecause says:
The Adele hat is brilliant! Love them ALL!
2 years ago
marbar13 says:
This entire collection is divine!
2 years ago
MoeSewCoMillinery says:
Thank you all for making this project a success. I am so happy about this I could burst. We did it. We proved that millinery is not dying.
2 years ago
CraftedRoots says:
Amazing!!!!!!
2 years ago
AnnTig says:
Just Gorgeous! Merry Christmas from AnnTig Jewelry:)
2 years ago
ilovewhatilove says:
I like the simple one
2 years ago
bhangtiez says:
gorgeous collection....thank u 4 sharing these beauties!
2 years ago
FabricFascination says:
Beautiful hats all. I think my favorite is Fedora's submission. So simple and elegant.
2 years ago
OhFaro says:
Gorgeous! I love hats. Wish I could wear them.
2 years ago
Alterity says:
Gorgeous hats! Great article :)
2 years ago
isewcute says:
It makes one realize what an art form it is to create like this. Beautiful!!!
2 years ago
IslaNewYork says:
love love love these hats!! fantastic article, thanks so much for sharing!
2 years ago
GracefullyGirly says:
Oh! I LOVE these creative hats! Lovely.
2 years ago
streetnoodles says:
i remember it was the 30's version of the movie "the women" that solidified my passion for the gowns, jewelry & hats of that era...thank you for bringing some of that magic back.
2 years ago
ClothandPatina says:
Thank you so much for sharing this story and challenge with us. Not only were the pieces that each chose as an inspiration absolutely beautiful but each hat is truly stunning! Although all are gorgeous, I am most in love with the heirloom cloche, just so romantic.
2 years ago
littleeyedesigns says:
Great job, I love the idea of being inspired by another artist's work and translating it in to your own medium. Any chance any of the inspirations and the hats will unite? Would be INCREDIBLE to see the two pieces on the same model. Gorgeous, ladies, gorgeous.
2 years ago
orsinimedici1951 says:
Thanks Morgan, for adding Joannes' portrait to the top of the front page!! She's the one who did most of the grunt work, and in my opinion, was the ENGINE of this project!!! KUDOS GF!!!!!!
2 years ago
anxelaperezillobre says:
Lovely post!! I realally like it.
2 years ago
ezliving says:
Wow! interesting work!Happy Holiday to all!
2 years ago
JoDemontis says:
Maria!(Fedora) Well done, your hat is beautiful & thanks again for choosing my design as inspiration! Keep up the great work and good luck! x
2 years ago
delightworthyn says:
This was a great challenge from such a wonderfully diverse group of milliners.Thanks to everyone responsible for putting it together.
2 years ago
AmericanPurseSupply says:
Beautiful work ladies! You're all winners!
2 years ago
PDXfabricdeli says:
ooh la la....I love the lace dress. Thanks for sharing your beautiful work.
2 years ago
webs55 says:
What a beautiful collection of hats! I want to wear them all :)
2 years ago
sofisticata says:
Love them all!! I 'need' them all!!! What a talent!! :)
2 years ago
KimsCraftyApple says:
such an amazing collection of hats! It's still one of my dreams/goals to learn how to make hats - I know I love to wear them!
2 years ago
MetroGypsy says:
Etsy has hands down, some of the best milliners in fashion! Kudos to everyone on their spectacular designs and hard work!
2 years ago
handcraftusa says:
I feel as though I've had a beatiful dream. The dream has taken me through the most lovely designs of hats, gowns and dresses. Thanks for creating such a lovely dream for us with the most beautiful creativity to dream on - hat's off to you ladies.
2 years ago
LillyPinkPaperie says:
Beautiful!
2 years ago
Hagarae says:
Thank you so much for sharing this project! It is amazing and gives so much inspiration for futur projects! You all did a great job!!!
2 years ago
kvstyles says:
You just have to LOVE the wonderful world of hats after viewing those stunning creations!! I am so proud to be a new member MOE!!
2 years ago
rightBrainedHippie says:
OKAY! so i have been looking for WEEKS for someone crafty and creative enough to construct the Telephone Hat from Lady Gaga and her videos. She is 100% custom made and her apparel is unique and found no where else. Why not here? I have found several youtube videos that instruct step by step how to make her accessories, including the Gaga Phone hat. Around Halloween and Fall especially I know plenty of fans and fashionistas who would die to wear them! <3 All of your pieces are beautiful and show nothing but dedicated crafsmanship and a passion for what you do! Thank you for sharing.
2 years ago
PrettyBloom says:
beautiful creations!!
2 years ago
CreativeHook says:
Totally, creatively, uniquely lovely!
2 years ago
BellaRosina says:
Beautiful hats made by beautiful women of Etsy! Great job to all these talented artisans.
2 years ago
Bswingle says:
Love the challenges! Keep them coming :)
2 years ago
studio2355 says:
I love thes unique hats, a challenge is a good thing. Thanks for sharing. I am inspired too.
2 years ago
mozelladesigns says:
Wow! Gorgeous!
2 years ago
talulahblue says:
Divine creations and so inspiring. Can't wait to get on and make my new hat collection!!
2 years ago
BoringSidney says:
Why didn't I know about this challenge? I am a member of MOE.
2 years ago
tinkerellacreations says:
I love it! I want to find search through for any children's hats makers.
2 years ago
raghousenternational says:
Wow! Amazing challenge. Love all the hats. Very nice matches to Etsy pieces they discovered. Cool article. Ren
2 years ago
Lapenca says:
I love those hats!
2 years ago
Donauluft says:
Chapeau!!!!! great craftsmanship ! These Challenges are really inspiring!
2 years ago
earjeans says:
this was a lot of fun to read!
2 years ago
IrisEyes says:
Amazing! These people are so talented. I really enjoyed seeing the results of this contest. Hats off to Etsy!!
2 years ago
MirandaGabrielle says:
Wow! Beautiful hats, and so creative. I love to knit hats - especially fun baby hats. I've embellished with ribbons and bows, but this post has given me some ideas of other ways to tweak hats in new directions. So fun!
2 years ago
cosmiksouls says:
Stunning creations .... beautiful work !!!!
2 years ago
ameribear says:
AMAZING!! So many talented people out there!
2 years ago
janbyersdesigns says:
A hat is like a little hideaway, shelter from the storm. I love these beautiful creations.
2 years ago
SpiritedWoodland says:
Great contest idea with beautiful results. Well done everyone.
2 years ago
squirlgirl says:
You are all amazing!
2 years ago
ladibugzfly says:
Congr - hats!! Elsie, you did it again!
2 years ago
Shadowpuppets says:
Lovely items!
2 years ago
cakemates says:
such talent!
2 years ago
zazuandvioletshats says:
I love this idea and the execution was amazing. I want to participate next time!
2 years ago
LyndysSilks says:
Love the details. LOVE! LOVE! LOVE!
1 year ago
dreamaginarius says:
fantastic project!!
1 year ago
snotbooger says:
oh my
1 year ago
Stephanie Smith from scrapitsideways says:
Great hats! I love the Great Gatsby inspired one!
302 days ago