Megan Auman is a designer, maker, Etsy seller, and the founder of Crafting an MBA. She is currently working on her first ebook, a comprehensive guide to wholesaling and trade shows. Tara Gentile is a blogger, WordPress designer and mom. She shares her penchant for the handmade daily on Scoutie Girl and shares the behind-the-scenes gossip at Write Well, Create Often.
Tara: When I have the opportunity to attend a big show like the Buyers Market of American Craft, I’ve got my mind on two things: meeting my Etsy crushes and discovering new favorites.
I had the privilege of attending this prestigious show with Megan Auman. It’s not open to the public, but I was invited as “press” — what an ego trip — and Megan attended to scout out the show for her new blog, Crafting an MBA. The Buyers Market is a wholesale show connecting crafters with buyers from boutiques and galleries all around the country and has recently made a strong effort to attract the “indie craft” crowd. While we can certainly see value in great craft of all types, it’s important to exhibit your work in an environment that will attract people interested in buying your work. Keep reading for some tips that we’ve learned over the years.
In a show with over 900 booths and craftspeople from all over the country, knowing what you’re interested in and who you want to meet is a necessity as a buyer. Via her experience, Megan may have a more honed and critical eye — but I think we both attend shows with the ability to completely block out what doesn’t interest us, so the key is to stand out.
Megan: A professor once told me that at a show the size of the Buyer’s Market, the typical buyer will have about 30 seconds to spend in your booth. This means that if something doesn’t catch their eye in the five seconds they spend walking by, they probably won’t stop. I’ve found this to be true both as someone walking through a show and as an exhibitor. Fortunately there are some great ways to help draw traffic into your booth. As Tara talks about what grabbed our attention, my goal is to help you apply those concepts to your own booth. Of the booths that we stopped in, we decided to pick three that help demonstrate principles for getting seen by wholesale buyers and press at a show like this.
We began the show in the jewelry area — shows are broken down by discipline to give some semblance of order to the maze of booths — and after quickly passing through the first aisle, we made our first stop.
Tara: Lo and behold — my first Etsy crush of the day — Foundling! Betsy of Foundling couldn’t have been nicer and more open to chatting it up with a couple of like-minded gals. As far as I’m concerned, that’s lesson number one: If you can’t show interest in the people who are perusing your booth, you should reconsider doing shows.
Betsy had a simple setup. She utilized several hanging displays made from framed chicken wire and a simple table to show necklaces and rings. Her table stood confidently at the aisle, showcasing the smaller pieces for busy shoppers. Betsy also had large photographs of her work around the booth to catch a potential buyer’s eye from further away. Betsy was standing at the front of her booth, ready to welcome buyers with her professionally printed postcards and business cards.
The main reason we stopped at Foundling’s booth was because of her brand. Foundling can be found all over Etsy (she was a Featured Seller in January of 2009) and the blogosphere. Betsy’s done an excellent job of growing her web presence and I was excited to be able to meet her and see her work in person after seeing so many photos. Megan takes this example and answers the question: How do you work on building your brand with a wholesale show in mind?
Tip #1. Build your brand before you get to a show. Its not only important to get your work seen, but to get your work seen by potential buyers. Luckily many shoppers are visiting Etsy in pursuit of interesting work, so it certainly helps to build your profile here. The more places you can get your work displayed before doing a craft show, the better. I did retail craft shows for a few years before diving into wholesale and this really helped build my fan base. You may also see a boost in show traffic from a well-placed blog feature in the month or so leading up to the show. Tara has a great post on her blog about how to get “found” by blog editors.
Tara: Not only does Foundling have a great presence on Etsy, but she also has a great website, blog, and gallery on Flickr. Her brand can be found in all of the places where you’ll be looking for something awesome. Twitter and Facebook are also great opportunities to build your brand, promote an event you’ll be at and find press. Although I get many email submissions daily, I find most of my features via social networking and artists’ personal blogs. Connect with me and I’ll connect with you!
Another booth I was thrilled to see was Beehive Kitchenware. I remembered this awesome husband-and-wife home decor company from an interview that Amy (littlealouette) had done with them on Scoutie Girl.
What I really liked about this booth was how it felt like a little shop. Sandra and Jim used a variety of techniques to display their products: some appearing as they would on your kitchen counter, others as they would appear in your curio cabinet (do people still use those?), and still more staged neatly in retail-friendly arrangements. As an onlooker, the booth was incredibly interesting — as a buyer, I’m sure it allowed you to imagine the goods in your own store.
Tip #2. Utilize the “two-foot rule” to attract attention. All the booths included in this article were great examples of the “two-foot rule.” That is, they put their most interesting products within two feet of the aisle. While it may be tempting to make a beautiful focal point farther back, most buyers and press never notice the back wall as they rush by. If you don’t have something up front to grab their attention, they’ll probably keep on walkin’.
Tara: Of course, Megan and I both let our Etsy friends know we were going to be at Buyers Market — in fact, we asked who wanted us to stop by! A few people let us know exactly where to find them, supplying their section area and booth number. Lori Magno, a.k.a. modadimagno, asked us to visit and we were only too happy to comply. When we got to Lori’s booth we found a beautiful display of her precious metal clay jewelry. She shared a booth with Christine Street, a.k.a. chocolateandsteel. These ladies originally met through the Etsy Metal Clay Team, decided to exhibit as a duo at the summer Buyers Market, and ended up sharing a booth for this show.
But the beauty of Etsy is that these ladies, from opposite coasts, have both a friendly and professional relationship. They covered the booth deftly and promoted each other to press and buyers alike. It’s so wonderful to see the kind of relationships that we work hard to develop online displayed in “real life.”
Tip #3. Just ask. If you really want a member of the press or a buyer to stop by, then you should invite them to do so before the show. When we went to the show, I had a list of booth numbers that I had to visit because someone asked me to. Would I have stopped in that booth if it wasn’t on my list? I can’t say, but I made sure I stopped by everyone that asked me to. It’s a good idea to send information (usually in the form of a postcard) to all your current and prospective accounts and press contacts with the show name and booth number prior to the show. But don’t stop there — if you really want a store or member of the press to stop by, contact them personally. With buyers, you can even schedule an appointment for them to review your line at a set time during the day.
While these tips may be geared for a wholesale show, you can certainly draw lessons and ideas from them to apply to your retail craft markets this season and even to your online shops. Consider what building your brand, rearranging your booth, and inviting people to visit might do for your business! You can read more about our finds at the Buyers Market over on Tara’s blog, Scoutie Girl. If you’re looking for more useful tips for building your crafts business, be sure to check out Megan’s blog, Crafting an MBA.
The Art of Pricing: Preparing for Wholesaling | The Ins and Outs of Consignment
Let’s Trade: Behind the Scenes at the National Stationery Trade Show | Etsy Seller Handbook
252 comments
Sign in to add your ownMyissaG says:
Thanks for sharing :)
2 years ago
craftscafe says:
I enjoy trade shows! Great people to meet & conversations to have... So far I've only been doing those as part of my day job (we send postcards too & they do bring in new visitors!), but hope to one day take my etsy shop on trade show adventures too! Thank you for this great report Megan! Beehive's booth is my favorite!
2 years ago
pinkytoeclothing says:
Awesome tips - thanks!
2 years ago
TickledPinkKnits says:
This was an interesting read with helpful reflections and suggestions that I plan to save for the future. I did my very first show just a couple of months ago, and it was a big one - the One of a Kind Show & Sale in NYC. As I mull over the possibility of doing other shows in 2010 and beyond, I will refer back to this blog post. Thank you!
2 years ago
urbanknitfits says:
yeah tara and megan, so fun to see you both on etsy! Love this article. merchandising your goods especially at craft fairs, etc is so important! I love the 2ft rule, its a keeper! Not sure if I could ever get my knitting to wholesale... at the moment I make 4-5$ an hour, lol, But I've been pursuing doing more local marketing things in Portland ME-especially with our cities buy local campaign I think its a good match and perhaps I can sell directly without having to take too much of a cut or have to raise my prices so I then limit my audience/clients.... Thanks again for the great ideas! Love the featured shops too!
2 years ago
GlassElements says:
Fantastic! Thanks for sharing. :)
2 years ago
CocoaBeans says:
this is such a great article, thank you:)
2 years ago
bylynnkrestel says:
oh my goodness! what a wealth of information...so timely! thanks so much!
2 years ago
LaBellaCandela says:
How do I mark this as a favorite!!!!! ;-)
2 years ago
Handamade says:
Thanks for sharing. ^_^
2 years ago
cutiepiecompany says:
Excellent article, thanks for the tips and advice!
2 years ago
natalya1905 says:
Very interesting and helpful, thank you very much!
2 years ago
sonyarasi says:
Thank you for the interesting and helpful tips!
2 years ago
JaniceCordeiro says:
This makes very interesting reading. Many thanks for providing a very helpful article.
2 years ago
EmmaGordonLondon says:
Great tips, thanks! I do have a wholesale side to my business but haven't tried a trade show yet. Have thought about it and this has given me lots of good ideas when I do take the plunge!
2 years ago
aggieray says:
Just the information I needed today!
2 years ago
IlluminatedPerfume says:
Great insights, thanks so much.
2 years ago
Ryanplz says:
very nice and helpful! thanks. :)
2 years ago
girltuesdayjewelry says:
Great advice! I learned a lot from reading this! Thank you!
2 years ago
CatzillaCrafts says:
Ah I love Foundling! Not only is her artwork beautiful but we're both from Asheville, NC. I look up to her success!
2 years ago
modadimagno says:
Many thanks for the visit! It was an exciting show made all the better by a visit from my blog crush!
2 years ago
babinka1981 says:
Lovely! thanks for info!
2 years ago
LustreBeads says:
Interesting article, thanks!
2 years ago
Ebruk says:
Great article, thank you !
2 years ago
modernbird says:
Thank you for the article. I would like to add that the Buyers Market of American Craft offers a Visiting Artists program. I attended this year and learned so much about the market and wholesaling. Additionally, I found it very helpful to walk the floor and talk to other artists. When I returned home after 2 long days my head was swirling with so much information. I feel I am able now to understand what I need to accomplish before jumping in tho the wholesale market. Here is the link for anyone interested. http://www.artsbusinessinstitute.org/
2 years ago
heretothere says:
great tips. i'm going to have to check out tara's post.
2 years ago
helenaemmans says:
thanks for the helpful tips, very good!
2 years ago
candacejean says:
This is great! I love that you call them your "Etsy crushes".
2 years ago
AngelEllie says:
Thank you so much for this informative article! Doing a trade show is something I want to do in the future!
2 years ago
DishfulsOfDoodles says:
Love this - thanks for sharing. I just went to my first trade show in Chicago and would definitely like to be a vendor in the near future. Chicago would be the closest for me but I would LOVE to do the NYIGF some day! I'm currently updating and streamlining my wholesale catalog and working on marketing to position myself better.....
2 years ago
LovMely says:
THis is a wonderful article! I have been trying to figure out other ways to get mt shop and pieces out there. I have been doing craft shows for the past year and that has worked pretty well...LovMely ended up with 14 boutiques carrying my line as a result of this...not to mention being invited to the Teen Choice gifting suite. WIth your advice, i know i need to brand myself better... I'm not sure why i didn't do this in the beginning. I;m excited about looking into trade shows, i really never thought of that as on option. SO thank you ;) Btw...I really love Chocolateandsteels pieces i bought one last year at a show ;) Mel
2 years ago
beautifulbridget says:
Thanks for sharing!
2 years ago
pocketcarnival says:
Great article - lots of good tips for regular craft markets as well!
2 years ago
bysweetmom says:
great article, thanks
2 years ago
monkeyandsquirrel says:
great tips! i never know if i should be chatting people up when i do a show or just sit back a bit and let them browse. i guess this answered my question. thanks!
2 years ago
HoneysuckleLane says:
Interesting! Thanks so much for sharing and all the tips!
2 years ago
CavemanPottery says:
Great info! The links on the two articles at the end don't seem to still be availalbe. Too bad, those look like good topics too!
2 years ago
TheSteelFork says:
thanks Tara and Megan! Great article. glad you mentioned the the visiting artist program modernbird. That is a great way to get a feel for it. We jumped right into it about 7 years ago- we probably should have visited first. It is a big investment and can be overwhelming... but if you know what to expect it's a lot easier. thanks again ladies for the great tips!
2 years ago
MinceCo says:
It's great to do these shows, some can be incredibly expensive though, like 2.5K and more
2 years ago
TheSteelFork says:
thanks for the great advice Tara and Megan! Glad you mentioned the visiting artist program modernbird. that is a great way to get a feel for it. We jumped into it about 7 years ago but we probably should have visited. it is a big investment and can be overwhelming- but probably not so much if you know what to expect. thanks again ladies for the great tips!
2 years ago
bobnstitch says:
Thanks for the information!!
2 years ago
BellaLili says:
What great tips! I love the idea of using the same photos or "eye candy" on Etsy, in person and at shows. Wonderful tips! :)
2 years ago
tracyhibsman says:
Thank you so much for the article! It's great advice! Love the blog too.
2 years ago
vakadi says:
Thank you From VaKaDi
2 years ago
jFrancesDesign says:
Thank you so much for this article! I've discovered my optimum learning style is through examples, so your descriptions of the various boots and what they did well was so much more helpful to me that generalized advice.
2 years ago
daisyjanie says:
Well done, Tara and Megan! Super helpful info! The fact that you found/highlighted so many etsians at this show will be a boost to others who are considering trade shows but aren't sure they're ready - seeing their peers taking the leap is huge!!
2 years ago
Rabamata says:
Interesting article, thanks
2 years ago
VerreDesign says:
Really great tips! I will for sure remember the "2 feet rule" + displaying larger pictures of my work around the booth - how awesome to catch people's attention! The postcards with multiple pictures of your work is also something that gets people's attention - much more than a business cards:) Thanks for this "guided tour" - great post:) Patricia
2 years ago
3squares says:
thanks so much for this valuable information!
2 years ago
tippystockton says:
Thanks for all the great tips!!! I have several wholesale accounts and have done a few shows. I'll be a vendor in my biggest show yet . . . The Farm Chicks show in Spokane, WA June 5-6. I was a shopper last year and decided this would be a great opportunity to get my name and jewels out there! Can't wait to implement some of your suggestions. Thanks a bunch! Cheers!
2 years ago
LexLuxe says:
Wow!! What a great article with such valuable information. I've been wholesaling for a few years now and even found this info to be really helpful. I haven't jumped into an actual wholesale show yet, but maybe I'm a bit closer now! Thank you!
2 years ago
KOALACaddie says:
This article is wonderful. I will be re-reading it. Now I'm off to pop into the shops of the featured sellers. I'm a fiber craft person, so I'll start with ninishandmades and her wonderful knitted beanie. Thanks so much.
2 years ago
dragonhouseofyuen says:
excellent article and I just love the individualism in Lori and Christine's booth but with the warm brown colour linking both tables and the lemons below are such a nice touch! hope it was a great (and prosperous) day for everyone :)
2 years ago
sheepsclothing says:
What a fantastic article. I wish you all the best with your business. It sounds as though with your hard work and business sense, the only way is up!
2 years ago
ShebboDesign says:
thanks for the tips, clues and advices!
2 years ago
angelawehrle says:
Yay Beehive!!! Excellent article!
2 years ago
breadandroses2 says:
Thanks so much! Timely article with a wealth of practical info. Jewelers & makers of smaller items sure do have the edge on doing shows.
2 years ago
baconsquarefarm says:
Thanks for your article and business tips~ we did the cash n carry in February 2006 at King of Prussia Pa. and stayed extra days so we could attend the Buyers Market. Interesting experience. Wish you both continued success in your futures.
2 years ago
NaturalVibesJewelry says:
Thank you both for the very insightful and informative article. It has my wheels turning for the coming year. Thank You!
2 years ago
BradSearsWoodturner says:
Great post! An incredible amount of very rich content. Thanks!
2 years ago
rainpeople says:
Love the facts & the fun...Very inspiring!!! Thank you!
2 years ago
ElisabethSpace says:
Inspiring, but in a realistic, attainable way. You two, Tara and Megan, make a great team. I love the idea of hanging larger pictures of your work along the sides of your booth. Brilliant! ::insert I-Coulda-Had-A-V8 head slap here::
2 years ago
hoganfe says:
Oh looks great I am saving this to read tonite! Thanks!
2 years ago
ArtisticIntentions says:
Interesting - great tips!
2 years ago
contempojewels says:
Thanks for the tips!
2 years ago
NinisHandmades says:
Thank you so much for the very interesting article and for featuring my Alien Monster Beanie. :)
2 years ago
modadimagno says:
@dragonhouseofyuen Thank you for the compliment on the booth layout. Christine and I worked hard to find a way that gave our space a unified and unique appearance while being clear that we were two different artists. Most people understood at first glance, some were surprised, but I think all were pleased with the atmosphere we created. Our trip was very successful and we are looking forward to the Buyers Market in August of 2010!
2 years ago
awilsoncm says:
Great tips! I am planning to sell my educational materials in Boston at the American Montessori conference at the end of March. I am wondering how much to make and pricing? Have been doing good on etsy so far...just began 6 weeks ago and love it!
2 years ago
IvieRidge says:
I loved Betsy's booth showing the close-up pictures of the jewelry! Great idea!
2 years ago
VintagePaperParade says:
Fantastic tips and great article. Thanks for demystifying the trade show a little bit for us.
2 years ago
phydeaux says:
Really really great article with such concrete tips - thank you!!!
2 years ago
ModernMetalJewelry says:
Love this article and seeing Lori's and Christine's booth! Fabulous!
2 years ago
polkadotmagpie says:
oooh...Beehive is one of my favorite Etsy sellers. I have bought 2 baby spoons from them, and plan to buy more. Interesting article! Modernbird...you are on your way! :-)
2 years ago
modadimagno says:
A treasury inspired by this post! http://www.etsy.com/treasury_list.php?room_id=115587
2 years ago
HelensCorner says:
Thank you so much for the inspiration!
2 years ago
maggiemaevintage says:
very informative.
2 years ago
jewelsbyjaime says:
GREAT article.. especially tips like keeping your best products right up front and the 5 second rule
2 years ago
Junienone says:
Thanks for all the helpful tips!
2 years ago
John8eight says:
I really like this article. Thank you for sharing!
2 years ago
PainkillerStudios says:
Wonderful! Thank you! I can't wait to get back into doing shows again... :)
2 years ago
lifeofcolors says:
Great tips. Thanks!
2 years ago
SiuTing1108 says:
very nice~~~~~~~~~~~~~~ thanks for sharing~~~~~~~~~~~
2 years ago
LOOKAjewelry says:
Great Article!! I was at the show helping out my boss and hope someday to try it myself... loved all the tips. Megan- I LOVE reading your 'Crafting on MBA' blog and tara I am off to explore yours too. Thanks for the great post. -liz LOOKA jewelry
2 years ago
pollyputsthekettleon says:
great article, loved the info!
2 years ago
mandywillard says:
Bravo to the lovely displays! Tara and Megan, I have thoroughly enjoyed following you on Twitter and your blogs! You never cease to supply a plethora of information! I love it that the 2 of you went together and also wrote an article together! It's amazing what can happen when 2 creative thinkers combine ideas and effort! I look forward to seeing what you have coming up next and getting to "know" you better! Mandy
2 years ago
gretchenmist says:
some great info here, thanks for always sharing tips :) i can imagine how much fun you both had at this show!
2 years ago
polkadotscloud says:
wow! interesting article!
2 years ago
schmooks says:
Oh my gosh! Thank you. I was just about to do a search on this topic for a show I have coming up - I was in need of ideas an tips. YAY! Thanks ;)
2 years ago
birdie1 says:
Appreciate your insights - and LOVE Scoutie Girl!
2 years ago
pinpinn says:
Very enjoyable article. I love the practicality this offers ANYONE interested in doing a show regardless if it's wholesale or not. I love seeing more articles like this because it makes me, as a seller, feel more valued as I'm getting more relevant reading to make and grow my businesses successful. These are truly the write-ups I'm interested in reading more about :) Keep it up!
2 years ago
pinpinn says:
successfully (pardon the typo ^_~)
2 years ago
FamaraDesigns says:
Thank you for share all that interesting tips :)
2 years ago
RelicSoapCompany says:
Thank you for the look inside. I know that trade shows is a direction I'd like to move into, yet find myself so intimidated by them since I know very little of the process. I appreciate the insight, and the view from the other side of the booth was very beneficial. I think it's important that business owners view their products as the consumer. We don't always showcase our items in their best light since we sometimes assume everyone has the same point of view as our own. I really hope we can read more articles like this one. Thank you!
2 years ago
lisaroy says:
This is a great article - I'd love to see more like these - so helpful! thanks!
2 years ago
NoMoreTwistHandmade says:
thank you. this was a very helpful article!
2 years ago
bradleybeads says:
Thank you for all that information. It was useful for retail shows as well.
2 years ago
kadlubik says:
thanks, much needed info.
2 years ago
parasolproject says:
Thank you for this wonderful article, good tips are hard to find...
2 years ago
sharonclancydesigns says:
Very inspiring, thanks!
2 years ago
SherriWeeseDesigns says:
Wonderful, very helpful information! Thank you!!
2 years ago
recycledwares says:
i love the idea of taking pictures of the jewelry and hanging it around the booth. Jewelry is so small to begin with, sometimes it can get lost in the space.
2 years ago
UnaOdd says:
Great tips! Wonderful article. I agree that the photos of jewelry in the booth is a fantastic idea, especially if your work is intimate and delicate as Foundling's fabulous pieces are.
2 years ago
mleefipps says:
Thanks for the great article! Is there a way to sell or promote custom made items at a trade show? Or sell them wholesale? I'm not sure how my items would fit in. :)
2 years ago
EASantangelo says:
This is a great article!! I am really trying to get myself out there and build a brand but I find myself unsure of how to do the the most efficiently. I welcome you to visit my shop at easantangelo.etsy.com and feel free to offer any suggestions!
2 years ago
SilkMari says:
Fantastic article....I sell with other artisans at least 3 to 4 times a week... this was exactly what I needed to know...thank so much.
2 years ago
CFCameron says:
This is wonderful - I've been wanting more tips on venturing into wholesaling and expanding my market. Thank you!
2 years ago
ArtisanaDesigns says:
Great tips and links!
2 years ago
JenNortonArtStudio says:
Great tips, and I'm going to check out some of the links. Been doing street fairs for a while, but just starting to look at wholesale. Good info here...
2 years ago
SilkMari says:
This is a great article...I sell with other artisans 3 - 4 times a week ... so I know what it means to ...to stand out....thanks so much for these tips...
2 years ago
MonkeysOnTheRoof says:
I used to be a buyer for a boutique and attended many trade shows and all of these tips are right on! Thanks for reminding me of all these great points.
2 years ago
HypoAlley says:
This was a fantastic read. I feel SUPER MOTIVATED!!!!! Thanks guys!
2 years ago
MakingHappy says:
Great information, thanks!
2 years ago
RockArtiste says:
My craft is so time-consuming to create, I really don't care to do wholesale. I do farmer's markets and retail craft shows however and these are excellent tips for them as well. Thanks for the info!
2 years ago
woolbrain says:
A wealth of valuable information....thank you, I just stumbled across Crafting an MBA great info there too. So yes as HypoAlley says super motivated :)thank you
2 years ago
PoPkO says:
i really loved this article. thank you! i had the privelage to have a table next to Jim (beehive kitchenware) twice at a show. He's such a nice guy, and I agree, his display is simple and gorgeous.
2 years ago
SaudadeStudio says:
So manny tips and ideas! This article is awesome! Thanks!
2 years ago
SerendipiT says:
broken link :( The Ins and Outs of Consignment
2 years ago
PagesbyNat says:
I love motivational articles. Keep em coming!
2 years ago
debs1967 says:
Great article.Thanks for sharing.
2 years ago
MyCatLucy says:
Great article! I don't do wholesale but maybe some day! Anyway, most of the tips also work for craft sales! Thank you.
2 years ago
SandraDesigns says:
Great article! A few questions... You didn't mention anything about costs to get a decent- sized booth in the wholesale shows. Are they really high? vis-a-vis retail shows, too. Also, is it all done through ordering or are there cash and carry options? I do one-of-kind jewelry so multiple orders wouldn't work for me. Thanks! Sandra
2 years ago
polkadotsandblooms says:
Just got my first wholesale order. Really pleased but also unknown territory, so this article is so timely. Thanks!
2 years ago
evdesign says:
Great Tips ! It took us quite a few shows to learn what I just read in a few minutes.
2 years ago
FlyingSquirrelCo says:
These tips make so much sense. Just what I needed
2 years ago
josoriginals says:
Wonderful and interesting information. thanks!
2 years ago
thebeadgirl says:
awesome insights. i've done my share but i'm always eager to learn new tricks and techniques. thank you!
2 years ago
GypsyCatStudios says:
Thanks! I had no idea of the "2 ft. rule" and wouldv'e done it all wrong. Great info adn I'm glad I got it in advance of my first show :)
2 years ago
greencouchdesign says:
Wonderful insights, Meg and I plan on attending two if not more retail shows this year. And this post has come at a crucial time in the design and conceptualizing stage of preparations for these shows! Thanks so much for the info, maybe we'll see some of you there!
2 years ago
RomanceCatsAndWhimsy says:
Great tips and information. Very inspiring. Thank you!!
2 years ago
ClaudiaOlivos says:
Wonderful advice! We plan to do shows in the near future...and will keep all this in mind. I do have one question I would appreciate help with: where can I find great banners like those of plate & steel and moda di mango? Anyone here on etsy make them? thanks! Claudia
2 years ago
SecretAura says:
Love the Article! Very Informative and fun! Thanks!
2 years ago
AgataBalbina says:
Thank you for sharing your experience and tips! I'll do my best to try them on Sunday on my local fair! Actually I'm very excited about it now!
2 years ago
mudhoneyboutique says:
Creating a both that is attractive to the buyer is harder than it seems! Thanks for the great advice!
2 years ago
candyperfumegirl says:
Thank you for the great article.
2 years ago
pulpandpaisley says:
Thanks for the motivation!
2 years ago
damonique says:
Great tips! I am hoping so much to do my first craft show this year (the goal is to do at least 3) After reading this article I feel much more confident in what I need to do to get noticed! Thanks so much!
2 years ago
noogal says:
Great article thanks for the info! Now I just have to go do a show hehe.
2 years ago
CDLjewelry says:
Really great advice, especially the idea of large photos of your work along the back of your booth to draw people in, and having the eye-poppers front and center in the booth so they grab people as they walk by. My mother makes fiberoptic displays for trade shows and those are tools she utilizes in her signage for her clients. www.flisign.com
2 years ago
craftcottonp says:
very usefull tips - thank you!!
2 years ago
BeachGlassGems says:
I also like the 2 ft. rule. Great tips. Thanks.
2 years ago
KarensLoom says:
Thanks for the info... I didnt know that crafts trade shows exited!!!!!! We dont have anything like that (as far as I know) over here in Buenos Aires.... would be cool if there was one... umm what a great idea!!!!!!! Etsy is a mind of information.. just what we artisans need... help stepping into the business side of things...
2 years ago
poetryjewelry says:
Great Information..thanks!
2 years ago
FarmFreshArt says:
very interesting....
2 years ago
oefy says:
Thanks!
2 years ago
SolderingSisters says:
I loved the article. In a prior job, we did craft and trade shows as often as possible. It is also important to get the names of the people that you talk to. That way you can call them back and you have a contact for a possible future purchase. So get their business cards, or have a drawing to get those names and numbers!
2 years ago
NewBagsByAnOldBag says:
Very helpful and didn't know about the 2 ft rule. Will definitely change my booth setup around. Thanks!!
2 years ago
aromacandlecompany says:
Great Tips! I learn new things every time I do a show.
2 years ago
TforEdgar says:
Thank you for sharing! ;)
2 years ago
elemegibere says:
I'm working a little hand. Eg what I'm selling my house. The idea for me? Not understand
2 years ago
BellaFresca says:
Very interesting article, thank your for these tips! Also love Scoutie Girl & Craft MBA blogs!
2 years ago
odiliafu says:
Thanks for the tips! It's a really good idea to display large pictures of the jewelry to catch people's attention.
2 years ago
TheScentOfHeaven says:
Awesome info. Thanks a lot!
2 years ago
theavidbeader says:
Great article and tips! I loved the chicken wire display idea. We live on a small farm and have 18 hens and a rooster named Hootie. We always have extra chicken wire stored in an outbuilding. Now our extra pieces can be reused as jewelry displays!
2 years ago
Iammie says:
Thanks for sharing!
2 years ago
jenniferwhitmer says:
Thank you, Meagan and Tara, SO MUCH for this article and for your great blogs. I am a weak sister when it comes to the business end of crafting and this article has galvanized me! I signed up for the Crafting an MBA e-newsletter and ordered the book. I'm on board!
2 years ago
oliviacarr says:
Awesome tanks for the tips!
2 years ago
HornCatCreations says:
I love going to trade shows too. Thanks for sharing your tips with us ladies!
2 years ago
cassedywooddesigns says:
Thanks for all that good Info,Boy I can sure use it.Thank you
2 years ago
jewelsbyldesigns says:
Great article and tips. I have done art shows for a number of years and they can be equally challenging. I love the use of pictures in the booths... will have to give this a shot in the future. Thank you!
2 years ago
naomilevit says:
thanks for the tips!!!
2 years ago
royalrugrats says:
Great info and tips. Thanks so much!
2 years ago
oldworldprimitives says:
These tips were very helpful, and I definitely plan to apply as many of them as possible at my next (retail) craft show - thank you!
2 years ago
LBaricsCrafts says:
Interesting information - I will be doing a craft show in the near future and found some of your information helpful.
2 years ago
pearlandlibby says:
The Buyers Market of American Crafts holds fantastic workshops for artists who are thinking about wholesaleing at their venues. You can opt for a one on one critique by their staff and can visit the showroom floor. They give practical information and have great examples of paperwork and promotional materials.
2 years ago
bluewhitejewelrywear says:
Informative article with helpful tips! Thanks so much for sharing!
2 years ago
LANCERIKA says:
What a wonderful,FuN article! thanks for inspiring us!
2 years ago
bethany18 says:
Megan I just hearted your shop! I really like your items you are selling! :)
2 years ago
junebugstudio says:
Thanks for the great tips, good things to start working on!
2 years ago
KristyLynnJewelry says:
Wow, what a great read!!! Learned some very useful information that I am going to put to good use. Thanks for all the links, enjoyed them all!!!
2 years ago
carolinabenoit11 says:
Thank you for the amazing tips on fairs! For the people in New York, I will be promoting my jewelry line on Sunday March 7 2010, at The Market NYC, Soho, 268 Mulberry st. Mention you are a etsy person and get 10% off.
2 years ago
sunshynesilverwear says:
thanks for all the good info!
2 years ago
RevolvingStore says:
Thanks for the tips of tried and true!
2 years ago
VintiqueLa says:
good tips, thank you!
2 years ago
suttonraodcandles says:
I'm very new to ETSY! Lot's of good stuff here . . . thanks.
2 years ago
RouDesigns says:
Great article.Thank you!
2 years ago
salvageshop says:
wonderful article...thank you :)
2 years ago
1920 says:
very helpful. love the article!
2 years ago
mytinyprincess says:
Wonderful tips... I'm new to selling on Etsy and am trying to soak up everyone's advice and most importantly... USE IT! Thanks a ton! Please visit my Etsy shop (if possible) and leave me feedback. Positive, negative, advice...any and everything! Anyone else... please, please, please... let me know what you think! Thanks, Kimmy
2 years ago
SugarOwlDesign says:
Great tips. thanks.
2 years ago
AngelaMonaco says:
Thanks for such great article!!!
2 years ago
colorsbyliza says:
Definitely something to aspire to!!! Great article..thank for sharing!
2 years ago
shesbattydesigns says:
Great article! I especially love the tips on craft booth presentation :)
2 years ago
ballandchain says:
great article, lots of food for thought. :)
2 years ago
MaryBethsArt says:
two foot rule is true... i tested on 2nd day of show in LA and it works...
2 years ago
silverbombon says:
I enjoyed the whole article, it was so interesting! I'll a similar event on August and this info is very useful. We have to be prepared and have an extreme attention to detail. Thanks!
2 years ago
sofisticata says:
Thank you for sharing! :) It was a great article!
2 years ago
CedarPondWoolCraft says:
These are the kinds of articles I appreciate, showing displays and tips on what makes the best kind of display. I usually can afford only the smallest vendor spaces at bazaars and i sell hand-spun wool and hooked rugs, plus a few other wool related items. My things are difficult to display to their advantage in the typical small space...so any and all helps with that are welcome. Thank-you~ Oh, also any resources for display racks that are AFFORDABLE or easy to make would be really nice.
2 years ago
KatrinasJewel says:
What a great article! I will have to rethink by booth arrangement!
2 years ago
pasin says:
Great info.Thanks
2 years ago
nowonder says:
Awesome tips - thank you for shearing!
2 years ago
happycakejewels says:
Great Tips! Thank you!
2 years ago
MAKUstudio says:
Thank you for sharing your experience! Great tips!
2 years ago
Fortnightlingerie says:
This is so helpful! I'm just getting ready for my first show this spring, this came at the perfect time - Thanks!
2 years ago
heartlayla says:
thank you! the two foot rule is new to me!
2 years ago
InspireUart says:
Every word was useful. I'm not at the stage of 'boothing' at trade shows, etc., but when the time comes, I feel a bit more prepared to make it count.
2 years ago
HomeOfficeDeco says:
Thank u for sharing your great ideas here!
2 years ago
josoriginals says:
Great article. Thanks.
2 years ago
PatsyDesigns says:
I am learning so much and you just added a bunch! How does one get in to a trade show? Do you just buy a ticket or do you have to have an invite?
2 years ago
ilovefiberart says:
Thank you for the update on BMAC. Having done this show many times, as well as ACC Baltimore, I just want to add how incredibly inspiring and humbling it always is to exhibit at a show of this caliber. I have never done it without making many new art and fine craft friends (whom I keep in touch with). The fine museum stores, galleries, even celebrities that come through this juried handmade show make it worth the price of exhibiting. Add to that, orders, trades!, and inspiration beyond compare and you become hooked on this adrenaline. It is a very costly endeavor but fellow exhibitors soon teach you many tricks, like removable foam tiles or contact paper for (mandatory) flooring, pellon-like weed block fabric, seamed in panels,from Home Depot or Lowe's for your drapes, nearby Fed-Ex for additional late night print materials and in booth inexpensive printer for orders. Visual is the key. Spend your dollars on that for the most bang for the buck! Elaine/ilovefiberart.com. sewinggirllovesfiber and ilovefiberart on etsy.
2 years ago
Whimsywares says:
This was such an inspiring and helpful article. My husband and I can't wait to be involved in a craft fair. We're having trouble locating one though. It's very sad.
2 years ago
gypsypoetfashions says:
This was a very informative article. My friend owns Astoria Vintage Hardware, a boutique in Astoria, Oregon. Her web is www.astoriavintagehardware.com. She features my products in her store and has made me a buyer at trade and gift shows. It is true that the booth set up is very important. I was more attracted to booths that were not busy, but simple and defined. Also, being available at your booth is helpful. Even getting a friend to help you if it gets busy. There is nothing worse then waiting as the seller is talking to other buyers forever. On another note, How do you get a booth at a trade show? Zoe Manhire Gypsy Poet Fashions
2 years ago
BebesDecor says:
thanks for sharing! (:
2 years ago
sewinggirllovesfiber says:
One more suggestion about BMAC: Have portfolio handy, even if it has work that you are not currently doing or selling. High-profile buyers and galleries may ask about your participation in upcoming shows, which of course, means great exposure. Also, some will ask about doing commissions when they see that you have a broad range of work that may not be on display. One of the best things about these shows is that you need only samples if you are selling wholesale, not inventory. The real work begins when you return home! Good luck! Elaine ilovefiberart,sewinggirllovesfiber on etsy.
2 years ago
Squier says:
Awesome article! Well done and thank you.
2 years ago
MakeMeOver says:
Wow, GREAT tips!! Thank you so much for taking the time to share them. I took notes & will keep them for future reference.
2 years ago
1treeyoga says:
thanks for the tips, looked like fun!
2 years ago
photoglassworks says:
I signed up for Megan's blog last week..love her style and she's a smart gal!
2 years ago
thepresentplace says:
Great tips, thank you so much!!!
2 years ago
bluelala says:
Very Cool! Thanks for the great tips! :)
2 years ago
spiralworksfelt says:
I'm very new to etsy, and these tips help! Thanks.
2 years ago
MAKOandMYLO says:
Awesome tips and will help with my shop!! Thanks gals!
2 years ago
MyLillyBelle says:
This article came in the nick of time! Thank you so much for sharing the information! I just need to pick your brain a bit more, LOL.
2 years ago
ChicDesignOnline says:
Love this! I have several shows I plan to attend and I chose to scout them out before paying to be a part of them to get a feel for each shows vibe. I think it really helped me to form my booth to the customers the individual shows attract. Articles like this are extremely helpful to help neebies like myself make the most of the time and money invested in our business! Thanks!
2 years ago
iwomdesigns says:
Thank you for the great information, I am in the process of setting up my Etsy shop....extremely motivating and inspirational.
2 years ago
SimplyStrapping says:
Thanks so much for the helpful tips! I'm still pretty new, and always looking for ways to improve my biz!
2 years ago
WaterHorseStudios says:
I love the picture blown up inside the booth walls, have never thought of that before...
2 years ago
zoorganic says:
Thanks for sharing!
2 years ago
WahtVeritas says:
Thank you so much for the great article
2 years ago
darylannables says:
I'm getting an etsy group from my hometown together to help each other out with our sales and shops and everything I just read in your awesome article will be one of the first things I bring up to discuss. I had no idea there were business workshops for artists, I am so excited about this. I Love etsy!!!!!
2 years ago
littlemoandfriends says:
this is such a great article, i found it really helpful for normal craft shows too
2 years ago
meoneil says:
So many great ideas, and so little time to implement them. I am having information overload, but thank you !
2 years ago
SKJDesigns says:
Thank you very much for the pointers it makes absolute sense,keep up the good work.
2 years ago
SKJDesigns says:
Thank you very much for the pointers it makes absolute sense,keep up the good work..
2 years ago
bedbuggs says:
Great ideas and tips. Thanks for the help!
2 years ago
needlemelater says:
This article was so helpful. Many new ideas to tweak my shop with. Thanks for sharing.
2 years ago
whiteobsession says:
Very helpful information! Thank you!!
2 years ago
whiteobsession says:
Very helpful information! Thank you!!
2 years ago
MyHiddenPurl says:
The 'two foot rule' is GREAT advice. Excellent info...thanks for sharing!
2 years ago
NotYoMommasHandbag says:
Such CUTE items...smiles.
2 years ago
CockyCowgirlInc says:
Great article..Thanks for sharing!
2 years ago
GemdropsoftheFalls says:
GREAT advice, thank you! It's important not to forget your layout. It is so true that people will walk by what they don't notice.
2 years ago
BetsyMarieJohnson says:
Great information. Thank you!
2 years ago
birribe says:
This is so good, full of useful information! Thanks for putting this togther.
2 years ago
KatieHepworth123 says:
One of the things that I like about going to craft shows, is that I get to hear the buyers comments first hand, either positive or negative. It helps me guage what people like and don't like as much. Great tips again, thanks.
2 years ago
vintagemaison says:
I have always found the two foot rule to work for me too - great article, makes me want to sign up for a few shows!
2 years ago
PravinaStudio says:
Thanks Megan and Tara for the great advice. I haven't considered trade shows in the past, but definitely will in the future. And I'm off to bookmark the Crafting MBA blog right now!
2 years ago
VintageTwisted says:
Thanks so much! When I finally get the nerve to try a show, I'll have the information to be successful.
2 years ago
slpdesigns says:
Such good information.....Why didn't I think of that:)....Simple but great advice......Thanks Megan and Tara, sure looked like fun. Call me if you go on another road trip!!!!
2 years ago
modadimagno says:
I'll be putting more information on my blog about the show (still playing catch up) including helpful hints for anyone doing any shows. http://LoriMagno.blogspot.com (or just go to www.LoriMagno.com and click the blog link.) Most important tip: Comfortable, broken-in shoes. The interlocking foam flooring and the right shoes saved me!
2 years ago
DolceBeada says:
I have not done this show but have done several other wholesale tradeshows and I have a tip I did not see yet. when you give a potential customer any written material - be sure to include your booth location. They often walk the whole show and then come back to place orders. You want to make it as easy as possible for them to find you again.
2 years ago
PapierLapin says:
wow. this article came in timely. I was thinking to rent a booth at a trade show in April, the tips are really helpful. Thanks!
2 years ago
GracefullyGirly says:
Great info, thanks bunches. I have to gather the nerve to get a booth at one of the wholesale shows. I've done some local arts and home shows but this is the next big step. You make it sound more approachable and offer great ideas. LOVE the one about the larger photos as attention grabbers for those further away!
2 years ago
silvadesign says:
Great tips. I am just getting started and appreciate the very useful information. Thx :)
2 years ago
twointhebush says:
I am wondering the cost benefit of doing this - cost of the booth? Cost of display furniture? Travel expenses? I would love to see that broken down... It would be helpful
2 years ago
DestinysTreasures says:
Great artical:) Thank you:)
2 years ago
ArtBySweetpea says:
Thank you so much for sharing. I'm very very new to the world of selling my crafts, paintings,home decor and soon jewelry. I study all the tips and advice posted and am very grateful that in the world of business we are all more than competitors but more like family.
2 years ago
littlemicheles says:
Always enjoy reading sellers insights. It's very useful
2 years ago
pukapuka says:
Fantastic tips, I wish I had read something like this before my last trade show, which was a real learning experience for me! My setup was way too visually complicated and actually discouraged people coming to my booth, I would definitely approach it differently now. Thanks for a great article
2 years ago
SandyGiftRep says:
Thanks for sharing. Trade Shows can be a very expensive venue for selling, but are worth every effort if done right! I wish I could have been at the show as I have several friends who were there! GiftRepSandy http://www.sellingtogiftshops.com
2 years ago
compassrosedesigns says:
In April, I will be doing a show in Rapid City,SD, featuring home based businesses. Soon I will be opening my Esty shop, "Compass Rose Designs". Thank you for your timely advice.
2 years ago
thusandtherefore says:
Thank you for the info! Wish these shows weren't so pricy, any reason you know of that they are? Or any tips and tricks on how to lower your costs?
2 years ago
knottyandnyce says:
Thanks for the great article! Love to see craft show tips for inspiration. ;)
359 days ago