North London based janinebasil‘s work is unmistakably hers. The very moment she revealed her creations in person back in April, I put a beautiful face to her shop.
Janine’s confident, striking pieces span several styles of classic design, yet her personal approach to branding in every one of her listings grabs the attention in a way that only real passion can. I do believe that Ms. Basil has, perhaps serendipitously, stumbled upon a most perfect combination of enthusiasm and gumption which we can all take inspiration from.

Tell us a wee bit about yourself.
I’m Janine, I’m 37 and I’m originally from Devon. I’ve lived in many areas, but now I’ve ended up in North London and I really like it. Most people do it the other way around and leave London for the countryside!
I’d first dipped into millinery at the age of 18 when I was doing a BTEC in Art and Design, specialising in fashion and textiles. I did a week-long mini course and made one hat that was a giant wrapped sweet,
Educate us on your artistic methods: What’s the physical process like and why do you love it?
There are several ways of making hats, but I do like blocking with buckram, which is a loose weave fabric coated with adhesive. Two layers of this damped down and blocked make a wonderful shaped, stiff base for fabric-covered hats. I also use machine embroidery and computers for my embroidered headbands and embellishments. I find this quite a satisfying way of getting my artistic vision onto fabric, as my painting and drawing skills were never the greatest.

I love millinery because hats can be as complex or as quick and easy as I fancy — I can satisfy my instant gratification side as well as my more patient side. I often start on a whim, like my Queen of Hearts Crown. I woke up wanting to make a crown, so I did!


suzedablooze: I love the use of silver in this shop, especially the statement necklace that looks like a scientific drawing or planets in orbit! Sterling Silver Statement Necklace.
fabgabs: I love the hats and dresses this seller finds, I’m so jealous of her! Vintage 1950s Vanity Nightgown.
KatherineCooper: More jewellery, this time vintage and modern at the same time. I’m saving for the daisy chain (well adding it to my christmas list)! Daisy Chain Vintage Repurposed Charm Bracelet.
Many thanks to Janine for taking part! Find some of her wonderful creations in the Seller’s Items below.

101 comments
Sign in to add your ownLittleWrenPottery says:
I love Janine's hats they're so cool! Great to have an insight into the process, I never knew the technical term for hat making before!
1 year ago
LoveandKnit says:
Fantastic!
1 year ago
sundaygirlonline says:
Brilliant!
1 year ago
MiriMoMo says:
Adore the comic inspired sound affect headbands <3
1 year ago
11m2 says:
Fun! I am so hoping to have my hair grow long enough to be able to wear these kinds of hats... still a little way to go. :)
1 year ago
suzedablooze says:
Janine's work is innovotive, fun, well made and special. It represents all that is great about our wonderful handmade movement. I am over the moon for her getting such exposure, she deserves it so much and will just go from strength to strength - she's the gal!
1 year ago
ikabags says:
Lovely and super !
1 year ago
basilisksue says:
Fab - and local to me, so I can be 'green'!
1 year ago
ForeverGlassFlowers says:
Love the enthusiasm and confidence!!! It is inspiring!!
1 year ago
AmandaSainsbury says:
very cool!
1 year ago
sarahknightdesign says:
wow! She's so creative:) I love it!
1 year ago
lovelygifts says:
Great hats! So creative!!
1 year ago
HoneysuckleLane says:
Adorable pieces! I especially like the crowns. :)
1 year ago
DzyndbySharon says:
Love your creativity, I'm a huge fan!
1 year ago
akcArt says:
Love the vintage hats!
1 year ago
strangergoat says:
i love her stuff - one of the first stores i favourited!!
1 year ago
VintageEye says:
It's hattastic!
1 year ago
secretjewellz says:
Great hats. Very creative!
1 year ago
MzellePo says:
Very creative stuff!! Loves those Hat, very Burlesque!!!
1 year ago
MagicMarkingsArt says:
her taste is impeccable with a dash of vintage whimsy thrown in for an all around good time. adore her style and her shop selections!
1 year ago
virginemary says:
LOVE <3
1 year ago
kadydesigns says:
Very Cool Hats! Never knew the making process of hats, very interesting.
1 year ago
paperholiday says:
Oh my gosh, way too Cute!
1 year ago
Maulani says:
Lovely! very unique and adorable. Whimsical idea.
1 year ago
Sallyent says:
damnit now you made me go and buy something! (getting it now before she turns into featured seller - with talent and originality and stunning photography like that it can only be a matter of time - I hope, she flippin' deserves to). Gorgeous stuff.
1 year ago
opendoorstudio says:
wonderful talent and these are SO fun! thank you for sharing!
1 year ago
BizzyBizzyJamJam says:
I can't believe I missed this shop:) WOW!
1 year ago
bbbennyandthejet says:
Ahhhh! the tattoo-inspired facinators are rockin' my socks.. great fave shops too, I love fabgabs..
1 year ago
SeamstressMoon says:
Hooray! I love to learn about talented Etsians!
1 year ago
PorsbyDesign says:
Great article! And wonderful to see how your shop is progressing since we met at the London etsy meet. Your designs continuously amaze me. Well done!
1 year ago
BeadedTreasurebySue says:
Very whimsical and fun. Just love it.
1 year ago
pasin says:
Very creative stuff
1 year ago
adrienneaudrey says:
wow I LOVE her shop!!
1 year ago
pennymasquerade says:
Aww I love this shop so much. I've come across it so many times on etsy and never even realised it belonged to a fellow Brit! Keep designing, I love EVERYTHING you've done! :)
1 year ago
Xiefashionstudio says:
very cool and so fun, congrats!
1 year ago
poppyswickedgarden says:
Fantastic and fun! I love your accessories:)
1 year ago
Molda says:
Thank you Janine!!!!
1 year ago
jargonhead says:
Janine-love your creative and unique work! Great to see another Indie Junction artist featured. Keep up the fantastic work and thanks for sharing your favorite shops!
1 year ago
AmyLouiseLauriano says:
love it!!!!
1 year ago
Idashouse says:
THIS IS SO NEAT!
1 year ago
greengirlieusa says:
Wow! That is so awesome!
1 year ago
rachelscbd says:
Very cool & totally original!
1 year ago
lapisbeach says:
I am so excited for Janine! She has such vision and works so incredibly hard. She is an inspiration! Thanks for such a terrific article about such a terrific etsian!
1 year ago
ZenAndCoffee says:
Such a great shop! Love your style!!! Beautiful stuff!!!
1 year ago
themagpiesdaughter says:
Oh. So. Cool! :)
1 year ago
JapanCandys says:
i love the anime stuff! im a total nerd!
1 year ago
blueskyclouds says:
So creative! I love the "POW" hair decoration!
1 year ago
opheliasapothecary says:
go miss janine! love love love her and her work! you rock it girlie!
1 year ago
OpulentOddities says:
LOVE her!
1 year ago
squeakydingo says:
genuis!
1 year ago
ambientgirldesigns says:
Janine you deserve it you're so talented. We're all so proud of you!
1 year ago
TipsyTimeMachine says:
Janine, your work is so playful and fun. So many great items, especially the headbands and hairclips!
1 year ago
bluelala says:
WOW, Janine!! You're awesome!!
1 year ago
FlowersFromFatima says:
Congratulations Janine! Very inspiring to me. Keep it up!
1 year ago
maggiemaevintage says:
fun stuff!
1 year ago
feesk says:
I love how successful she has been on etsy in so short a time! Her sense of humor is evident in her creations! Love it.
1 year ago
JustBakin says:
Remarkable!!!!
1 year ago
undermyfeet says:
Very interesting creations.
1 year ago
AmongTheRuins says:
Wonderful article!! I love seeing a bit of the process. She is so talented! Janine is a SUPER wonderful person who I am very privileged to call a friend. :)
1 year ago
RomanceCatsAndWhimsy says:
I enjoyed the article and love the crowns!
1 year ago
heidiadnum says:
Thanks, Janine, for the insight. Love your work :)
1 year ago
ChasingtheCrayon says:
want want want a red glitter top hat!..... just beautiful work
1 year ago
camstudiostore says:
Very cool Janine!
1 year ago
Mattie714 says:
I love, love, love the hats! I cannot wait to get one!
1 year ago
LilaJo says:
So much talent!
1 year ago
BingoBox says:
Great sense of humor. Beautifully crafted.
1 year ago
2TrickPony says:
love the peek into the studio of an artist who already is in my ♥s; the pictures of the artist modeling the hats are awesome too.
1 year ago
eastbaycalifornia says:
Im in love with this!
1 year ago
BetsyEtsy says:
Wow! I love this work so much!!! :-)
1 year ago
poplovedesigns says:
Stunning hats, I've always been a fan, it's the one accessory that no one wears enough of! <3 Andrea
1 year ago
TheMysticCircleArt says:
Love her stuff,I had her as a fav. for a while now. She rocks!!!!
1 year ago
lilabelledesign says:
so different , so fabulous ;o)
1 year ago
beautifulanodyne says:
Fresh items! I the seller featured totally deserves it and I hope to see more articles like this in the future.
1 year ago
lindaketelhut says:
I love your hair accessories - so original!!!!
1 year ago
earlybirdcreations says:
Janine is the bees knees! Lovely article!
1 year ago
voleurdebijoux says:
woohhoooooo......Congrats, Janine!! You are one of the sweetest IndieJ peeps and we luv ya!! You deserve it, girl!! *hugs*
1 year ago
yoshibearstudio says:
I love the "BAM" headband! Now I wish I had the "Super Girl" courage to wear one myself!
1 year ago
TheNightjar says:
thanks for the intro to Ms Basil-love the kitty ears
1 year ago
OxfordHeaven says:
Janine's hats are pretty amazing and I feel pretty special to be chosen as one of her favs. :)
1 year ago
katiefenwick says:
Yay, Janine!! Fantastic interview!
1 year ago
holdoutyourhand says:
Yay Janine! Didn't realise you were so new at this... definitely approach it with the confidence and charisma of an old hand! Well done on the interview, M
1 year ago
HelloShoes says:
Wow how fun. Love those hats
1 year ago
ShebboDesign says:
brilliant! Great imagination and great work!
1 year ago
sewnewthings says:
Janine, your hats are great! Thanks for the tip-off about Molda - I AM IN LOVE with her crochet!!!!
1 year ago
accentonvintage says:
Your hats are so unique and what a great talent you have!
1 year ago
ShirleyArt says:
Awesome feature! Great interview....lovely, unique artist. Congrats, Janine!
1 year ago
RubyMarilyn says:
I am obsessed with your 'bam!' and 'pow!' headbands! I just need to decide what color combo I want...wearing it to the midnight showing of 'Scott Pilgrim vs the World' and probably every day after that as well!
1 year ago
MargosMillineryStore says:
A woman after my own heart!
1 year ago
dollybirdboutique says:
wow ! Im in a burlesque act called the Hot Boppin Girls and these hats would be great for our stage show x
1 year ago
newhopebeading says:
So much fun! I need the 'pow' hat!
1 year ago
recycledwares says:
i like your style.
1 year ago
jewellerytreasures says:
love the hats very creative
1 year ago
julessabjewelry says:
Wow~! Janine's hats are wonderful. I've always loved hats but have the largest noggin' for a woman - not too many fit, but with wonderful hat makers like Janine, there is hope.
1 year ago
AutumnJo says:
Janine's work is awesome! I am drooling over the forties style doll hats. So fun!
1 year ago
naturalalphabet says:
Love it!
1 year ago
diytherapy says:
I noticed her work before ! freaking cool ! GREAT work, Janine !!!
1 year ago
trehour says:
i love !
1 year ago
petitbirdsings says:
It's great to see you on here Janine, I know you from your uk shop x
1 year ago
MoMoMod says:
I just received my hat from Janine and it is fantastic!
1 year ago
themarketintheglen says:
I just got back from London and let me tell you, Janine has a hold of the zeitgeist there. Beautifully bold work that makes London worth a trip for any crafter, fashionista or adventurer!
1 year ago
mbedesign says:
cool!!!!!!
1 year ago