It’s hard to conceive of a place where celebrities, brands, moms, preteens, entrepreneurs and escaped snakes coincide. Social networks provide a platform to be real, tell our stories in little pieces, and give our audience just enough to want to fan, friend or follow. The question is, why do some brands have an enthusiastic Facebook audience while others could be compared to a truck-stop at 4 a.m.? How does one successfully translate their voice into 140 characters while the other falls flat?
Curious yet? You should be! On Thursday, October 27, Etsy is pleased to present a two-part evening (both in-person and via Etsy’s Online Labs) that melds social media and education. We’ll first hear from comedian Eugene Mirman, who uses online tools to build his personal brand and grow his audience. From a successful Kickstarter campaign to raise money for his comedy festival to his large (and growing) Twitter audience, we’ll learn some of his tips and strategies for success.
Next we’ll switch tactics and discuss the day-to-day aspects of building a brand through social media in a panel format. The panel will cover topics like, how can a small business owner, freelancer, brand or creative entrepreneur use social media to connect with customers, clients and fans effectively? What tools can we use to streamline our efforts? And why should we even be honing these skills? Are these connections real? How can we measure their impact on our business, brands and lives?
When: Thursday, October 27 | 7:00 – 9:30 p.m. ET
Where: Etsy Labs at 55 Washington Street, Suite 712 (7th floor) Brooklyn, NY
Admission: Admission is $5. Register at Eventbrite.
For those of you who can’t make it in person, we’ll be broadcasting the event via Livestream. RSVP to attend online here. Want to know more about who’ll be there? Here’s a list of some of the guests and panelists that you’ll hear from:
Eugene Mirman | @EugeneMirman
Eugene Mirman is a comedian and hero who lives in Brooklyn, NY. He is a regular on Flight of the Conchords, Adult Swim’s Delocated, had his own special on Comedy Central, and voices Gene in the animated Fox series Bob’s Burgers.
Elizabeth Weil | @Elizabeth
Elizabeth Weil is the head of Culture and Brand Experience at Twitter. She joined Twitter in 2009 and started the corporate development team to lead acquisitions, then started the product marketing team to launch Twitter’s promoted products. By night, Elizabeth is a letterpress printer, designer and Etsy seller.
Amy Turn Sharp | @littlealouette
Amy Turn Sharp is the wood queen of Little Alouette, an organic wooden toy shop she runs alongside her master carpenter husband, Joe. Their sweet little toys are all over the world, from tiny boutiques to American Eagle 77 Kids shops. Amy also runs creativity workshops with local children and was named “One of the 50 Top Etsy Moms” by Babble.com in 2010.
Laura Chin | @etsy
Laura Chin (@lorwich) is the Social Media Coordinator for Etsy.com. She is the voice behind Etsy’s Facebook and Twitter accounts, sharing creative inspiration and connecting with the community online. When not thinking in 140 characters, Laura spends her time daydreaming about food. She catalogs the things that pique her interest at Bummer Cat.
Jen Rubio | @warbyparker
Jen Rubio (@jennifer) is the social media manager is Warby Parker Eyewear, where she nourishes a community of over 50,000 highly engaged customers. Prior to Warby Parker, she led the development of digital solutions for Fortune 500 companies, startups, and small businesses alike as a strategist at Carrot Creative and head of community for Postling, a social media dashboard for small businesses.
Hope to see you there!