Etsy Success: Shop Stats Insights

Etsy.com handmade and vintage goods
daniellexo

Story by daniellexo

Published on Aug 04, 2011 in Seller Handbook

daniellexo

Your Shop Stats can give you great insights into how your Etsy business is developing. Using this tool can help you make the right adjustments that lead you to more (and more valuable) traffic. Here are a few tips to help you use this information to its fullest.

Top Traffic Sources

This section explains where people found your shop and items. These will be mostly websites (including Etsy) and search engines.

What to do with this information:

  1. Keep a list of those blogs that link to your shop. Send out a sweet and personal email to let bloggers know you appreciate their support and ask these bloggers if you can add their contact information to your PR list. Next time you launch something new, let those bloggers know!
  2. Getting a lot of Direct Traffic? That means those business cards are working! People are typing in your Etsy URL, probably from word-of-mouth or other in-person marketing efforts. Not getting a good amount of traffic this way? Time to hit the pavement.
  3. Search Engines. Is Google.com on your top 12 traffic referrers list? If not, you have a bit of SEO (Search Engine Optimization) work to do. Check out this Help article, and this Seller Handbook blog post for homework.

Top Traffic Sources on Etsy

Are Etsy shoppers bumping into you via another member’s Activity Feed, the Etsy Teams you belong to, or good old Etsy search? This section holds the answers. Here are some tips around interpreting and increasing your Top Traffic Sources on Etsy.

  1. Help improve views within your Etsy shop by linking to different areas within your item listings. Link to similar items, shop sections or your profile. Here’s an example:
  2. Many shopping and social traffic sources, such as Favorites, Taste Test and Activity Feed, work on your behalf without you doing anything (other than creating a great shop, using effective keywords, taking great photos, adding enough items, and promoting your shop).  For others, such as Teams, and Treasury (to some extent), becoming active in these features will improve your views here. Dive in!
  3. To improve your views from search, read up on the latest search-related Seller Handbook posts. And don’t forget about those photos: good, well-lit photos will get more views.
  4. Don’t see “Etsy Features” on your traffic sources list? Some tips to improve your chances of being featured: “Use your tags and titles wisely to make it easy to find you and most importantly, read the monthly merchandising articles, which give you a heads-up on what themes we will be featured in the coming month. Use any of the terms that are accurate in your tags and/or titles to be found for these features.”

mygiantstrawberry‘s treasury featuring dreameryphotography

Dreameryphotography on how to use your Shop Stats:

“I use my Shop Stats to figure out where my top traffic on Etsy is coming from. This is really important to me because it allows me to better fine tune my keywords so that I can be found using other sources on Etsy — such as Search, Treasury or even Your Listings. It has definitely increased traffic to my shop and has increased my number of shop pageviews and listing views on Etsy. “

Top Keywords

The Top Keywords section shows your top 12 search terms on Etsy, Google, and other search engines. This will give you a good overview of your top terms.  Here are a few things to think about when analyzing and revising the words you use in your shop and item listing titles, descriptions and tags.

  1. What keywords do you think are drawing in serious fans? Have a look at the items that are gaining hearts and sales. What is it about those items, and the way you describe them, that converts a passer-by into a fan or buyer?
  2. On the other hand, what keywords are not converting into hearts or sales? Perhaps it’s time to revamp these with alternate (or more accurate) keywords in your titles and descriptions or tags.
  3. Many of these Top Keywords are likely to be multiple-word phrases. It’s unlikely that you will get tons of views from a general one-word term like “necklace.” The plus side to this is that views from multiple-word terms are more valuable. If you compare the view from someone searching “white victorian lace necklace” vs. “necklace,” the first buyer is much more likely to be interested in your specific item! So use all 13 of your tag spaces, and incorporate lots of good, relevant keywords into your title.

simplypaperie shares her keyword experience:

“I especially love the Top Keywords. Being a new shop, it takes a little bit of time and work to find your niche and find out what is bringing people into your shop. Whether it’s a color, theme or something else, seeing the trends in how people are searching helps you focus on the things that are working in your shop and improve on the things that aren’t coming up in searches as often. I would love for my shop to take off and be a huge success (who wouldn’t, right?) and these tools are a great way to help me to continue to improve and build a better shop!”

Etsy seller honeycup shares her Shop Stats experience:

“The words ‘illustration, children, fox, bunny rabbit’ were coming up in my top keywords. Yet I didn’t have these keywords consistently in my titles or tags. So I updated my tags and titles, to make sure they did. For example, before Shop Stats a title read: ‘Bunny Girl With Circles A4 Print’ and I changed it to ‘Bunny Rabbit Girl With Circles A4 Illustration Print.’ I will certainly be watching my Shop Stats to see how this makes a difference!”

Hopefully, these tips will help you to get more traffic to your shop and focus your promotional efforts. How have you been using your Shop Stats? Please share your tips in the comments below!

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