Update: For those who missed the workshop, scroll down to watch the recording or find it on our Livestream channel! Be sure to download and print out the worksheet.
As one of the editors for the Etsy Blog and a long-time shopper, I’m trawling your profiles and item descriptions all day long, and let me tell you, it is a sad state of affairs! To me, a lackluster piece of text misses the point of Etsy. Your MFA and press mentions are all well and good, but I’m far more persuaded to buy your resin sculpture because of your weekend zydeco band and passion for coleslaw.
When you hold an heirloom in your palm, you can feel the soft weight of familial mythology, vivid memories, engaging anecdotes. The object’s value transcends its physicality and becomes a treasured vessel of storytelling. How do you apply the power of the narrative to your shop’s creations and collections? Join me for a writing workshop focused on telling your story in your profile, your item descriptions, your blog posts, and your tweets. On Etsy, you have a unique shopping audience that’s actually yearning for a good schmooze. Are your words living up to your compelling potential?
We’ll spend an evening applying fundamental tools of storytelling to your shop, exercising new creative muscles in the craft of wordplay, and exchanging feedback that will serve you no matter what new, shiny communication platform comes out tomorrow.
The transformation will be magical! Right: Excerpt of AdrienArt‘s exemplary profile.
When: Wednesday, May 4 from 7 – 8:30 p.m. ET
Where: Etsy Labs at 55 Washington Street, Suite 712 (7th floor) Brooklyn, NY
272 comments
Sign in to add your ownThriceAsNiceShop says:
Word!
1 year ago
blessedvintage says:
Its all about the conversation! Save your mother, buy vintage jewelry!
1 year ago
ThisSticksLife says:
Ooooo baby! This is gonna be good. Off to put date into my phone calendar..
1 year ago
TheBloomingThread says:
eek! Off to peek if mine needs some jazzing up!
1 year ago
SoliDeoGloriaSDG says:
The power of words!
1 year ago
IlluminatedPerfume says:
Cool! I'm attending via cyber space.
1 year ago
simplyworn says:
love this...my mind whorls with stories
1 year ago
callmemimi says:
wow ! Really interesting !
1 year ago
BluuLotusDesigns says:
I've been told I need to improve my descriptions! I am not much of a writer. so I do need help with this I will be attending too! for sure!!! :)
1 year ago
wahlrus says:
I never how long is too long! I'm a little too loquacious. EtsyLove from, Jamie
1 year ago
wayfaringmagnolia says:
Something I KNOW I need to work on. Thanks for the reminder :)
1 year ago
funkomavintage says:
I just finished writing 2 blog posts....I love to write....and read stuff that's been well-written...So many style of writing that I do...legal writing is short, simple and concise. Business writing is meandering and flowery, and yet importantly, must impart important information.
1 year ago
youcute says:
ok! let's wax poetic!
1 year ago
SewardsCuriosities says:
Time to bring out the inner folklorist story telling skills!
1 year ago
pinkmilkvintage says:
Looks great - off to work out whether its the middle of the night over here or not, will download the worksheet anyway!
1 year ago
Waterrose says:
looks like a great workshop...hope to be there virtually!
1 year ago
needleyou says:
This looks good. I could use some help. : )
1 year ago
dragonhouseofyuen says:
sounds like a good date Michelle! (ofcourse not the American term for the word 'date' but, er, date as in, day to mark in my diary, date) not that I have a diary, only numerous scraps of paper on my keyboard console, so shall make it prominent and keep it at the front ;) many thanks!
1 year ago
dragonhouseofyuen says:
er - where is the LiveStream Channel??
1 year ago
mtraub says:
@dragonhouseofyuen Sorry about that! It should be linked now. You can also always find our Livestream channel on the Etsy community page.
1 year ago
StudioCherie says:
Love the handout and looking forward to the workshop! Thanks Michelle
1 year ago
theroyal says:
point taken, i just have a hard time expressing myself in words. i usually like to try express myself in other ways. but i guess i could try a little harder.
1 year ago
gufobardo says:
so cool
1 year ago
LuLusApple says:
I need this!
1 year ago
WoodlandCottage says:
Uh, oh. You're talking straight to me, aren't you? OK, I'll admit I have a problem. I'll be there. I'm printing out the worksheet now... Thank you for thinking about me. It's nice to know you care.
1 year ago
ikabags says:
Merci !
1 year ago
vintageserendipia says:
Great!
1 year ago
NaturalPetProducts says:
Fabulous, looking forward to seeing!!!!!!!!1
1 year ago
labellefairy says:
I'll see you there!
1 year ago
jessjamesjake says:
Great idea!
1 year ago
MaryMorrisJewelry says:
I have added you to my calendar. Boy, do I need the help, thanks.
1 year ago
SpoiledPetsAndPeople says:
Great, I know I have to be more exciting than I appear to be on Etsy. I mean even though my kids fail to recognize my cool factor I am sure it is there!
1 year ago
prisonbreak007 says:
So cool,
1 year ago
tousleddolly says:
i am so in!
1 year ago
LesleyWilsonArt says:
This sounds like it will be really helpful!
1 year ago
ElisaGomez says:
Can't wait to watch it Michelle...it's so hard to know when your not saying enough and when you are sharing TOO much!?!?
1 year ago
simpledream2 says:
I am eager to learn more, can't wait.
1 year ago
donnastruthers says:
You talkin' to me? Yep, I think you are. I need to be there! (virtual there).
1 year ago
BarkingBirds says:
I need this badly!
1 year ago
pogoshop says:
Antique dealers understand this concept. They know that people want their belongings to have provenance - a history, a story. Here at Etsy, buyers appreciate knowing the person whose hands stitched, carved, baked, or molded their new treasure. It's a neat thing to be so connected to someone far away. Great idea, Michelle!
1 year ago
buyoldschool says:
Definitely saving the date and looking forward to the livestream! :) Buying and selling within the Etsy community should not be an impersonal experience. Including the fine details through words (in descriptions, titles, blogs, etc.) makes us human and all that more interesting. :)
1 year ago
dragonhouseofyuen says:
thanks for the link Michelle :) appreciated - Annette
1 year ago
sacredsuds says:
oooh, putting this on my calendar!
1 year ago
LaAlicia says:
on my calendar! looking forward to it! ;)
1 year ago
VitaNostra says:
I am really looking forward to this one!
1 year ago
ReneeAccessories says:
Yay! I could use a little help, I am so there online!
1 year ago
StephBAKER says:
love the worksheet! Especially the 250 word melt down about the bio. I love a good challenge!
1 year ago
originalsbyannemarie says:
Great! Got to be there.
1 year ago
therusticcottage says:
This is going to be great! It's on my calendar.
1 year ago
MenagerieAlamode says:
<3 I so need to work on this. Looking forward to it.
1 year ago
tricode says:
interesting!
1 year ago
StitchingInCircles says:
love this idea! I am a reader and a writer (and a teacher of the above) for my day job, but I have never had a copywriting job, so this sounds like a cool opportunity to learn something about swaggering, swashbucking prose that sells.
1 year ago
Iammie says:
Cool!
1 year ago
Indounik says:
Storyselling!
1 year ago
QuiltedCocoon says:
Just what I have been working on! Hope to join livestream and get to know more of the Etsy community.
1 year ago
byNettaWagner says:
I love a good story ...
1 year ago
SilverLinesJewelry says:
I ve always beem a bad writer (and much worse in English which is not my language..Im Greek)...and this is why I always have admired people who can express themselves through writing..who can make your mind "travel"..who can make you dream just with a few words..and the way they've used them..
1 year ago
ScrappyTudeStudios says:
I can't wait! Putting it in my calendar NOW! (and telling my friends!)
1 year ago
LittleWrenPottery says:
I've been meaning to sort out a new 'about' section for my shop, I haven't updated it for a while. This'll be great!
1 year ago
dragonflymystdesigns says:
I need to be doing some rewriting!!
1 year ago
michemozaix says:
I'll be there!
1 year ago
thePhotoZoo says:
awww! hey! thanks for using my picture!!! so cool! xo
1 year ago
MySliceOfThePie says:
I've been tempted to do some storytelling in my descriptions, but was afraid to try...didn't want to sound silly! Looking forward to some tips!
1 year ago
TheZestyDesk says:
Sweet! I'm in!
1 year ago
expressyourself says:
Very interesting!
1 year ago
edith says:
I love the picture
1 year ago
irishandmore says:
There are so many sellers that don't even proof read their shop text, let alone make it creative! I would love to see this improve. I think this is a wonderful idea for a workshop. Kudos!
1 year ago
thevelvetheart says:
Looks awesome. I would love to know more on this!
1 year ago
BooPatch says:
I will definitely be marking this one to check out!!! And to those of you with the fabulously witty remarks above, you know who you are, If you comment is that funny....perhaps you need less help than you think :-D keep up the great replies, thats part of why I read the comments!!
1 year ago
desertdaze says:
Bless your heart, I'm just so happy you wrote "trawling" instead of "trolling" which seems to be the most misused word in everyone's writing these days. As to the points you make, I agree; I love a great description with a bit of a story behind it. Think J.Peterman catalog. And I *always* look at people's profiles. If there is nothing, I'm disinclined to engage with that person.
1 year ago
VintageMeans says:
This sounds very interesting, but I won't be able to attend via the online because i won't be near a computer. Will there be a way afterward to download an audio recording of it and listen in then? I sure hope so. I went ahead and downloaded the worsheet anyway, thought I might still be able to use it to spark some new thinking. Thanks.
1 year ago
mtraub says:
Hey everyone, glad to hear you're excited! For those who won't be able to make it at that time, it will be recorded and rerunning on our Livestream channel. Of course if you are available, I do encourage you to show up at 7, as you can take advantage of being able to ask questions and get immediate feedback.
1 year ago
LakesEdge says:
Yay, I'm so glad to see you post it will be recorded I definitely need this workshop, it's hard for me to write good descriptions just because I'm always afraid to teeter on the "Too much information" side of things if I'm descriptive. I'll try to make it to the live streaming of it but hooray for "just in case" :)
1 year ago
bhangtiez says:
I could definitely use a bit of advice in this area. Glad it will be availble to view after the "date" too. Thank You!
1 year ago
GraciesCottage says:
y-e-s!
1 year ago
museumshop says:
You go GIRL. Great article
1 year ago
SewWriteCreations says:
Finally - some help looms on the horizon! Can't wait!
1 year ago
kraft1kimmi says:
thankyou in advance for posting the audio version, post~event. with gratefulness and appreciation
1 year ago
BellaPuzzles says:
Can't make it, so I'm glad you post the audio afterwards. Thanks!
1 year ago
lumafina says:
This sounds fab. I'll be there.
1 year ago
ALittleCharacter says:
I love writing the descriptions for the characters I sell. I feel like they're half of what I do. The story is as fun as the making and the selling. Plus very satisfying to step into the world of a giraffe or a dragon or whatnot and grab a little slice of their life to share with customers. :) This workshop would be a fun one to attend in person but I'm in another state, I mean besides bliss, Arizona. Same thing really. Being able to join online is a cool option though, we live in the future now! Yay.
1 year ago
latenightdrawing says:
Sounds great! wish I could be there...
1 year ago
KristyLynnJewelry says:
Sounds great! So glad I can view it after, I could use it!
1 year ago
anacavalcanti says:
It's my personal rush hour, but I'll see it later. Thanks.
1 year ago
honeystreasures says:
We're on the west coast but will be online watching it live. As long as I remember the time difference, marking it on my calendar now. Oh, are you going to be uploading our snacks and refreshments to us? lol Guess I'll just have to pop some popcorn. ;P
1 year ago
opendoorstudio says:
this sounds like a wonderful idea indeed! I finally feel like i am back to my old listing story telling style! it had gotten pretty bare bones there for a while... dry and humorless! Ill be there!
1 year ago
art4ear says:
I love writing my descriptions and there is always room for improvement. Thanks for this!
1 year ago
fiveorsixgirls says:
read mine! it's a good one=) http://fiveorsixgirls.etsy.com
1 year ago
GrowingUpWild says:
Very excited for this! Writing my descriptions is the hardest part for me!
1 year ago
BonTons says:
looking forward to it
1 year ago
sunnyglass says:
I really need this! Thank you.
1 year ago
Lanasboutique says:
Can't wait!
1 year ago
GoatieGirls says:
I definitely need your help. Thanks so much for doing this. I just started selling on Etsy a few days ago. I was trying to keep my shop all about my products. I didn't think anyone would be interested in me personally. So I'm really looking forward to the workshop. Do people really want to know that Sadie had triplets and Copper Girl had twins? That they are beautiful little bottle babies. That I love goat milk and all the wonderful things you can do with it. How healthy it is for you. :)
1 year ago
rockymttreasures says:
I definitely could always use some tips for writing a description. Never hurts to learn.
1 year ago
woodbeedesign says:
Sweet!
1 year ago
linmarks says:
This is just what I need. So many things to list...but always come up short in the creative writing department. LQQking forward to joining in..xo
1 year ago
capitalcitycrafts says:
This is so exciting, I hope I can be there!
1 year ago
Beauje says:
I do look forward to this session. My writing skills is so blase. I am sure there will so much to benefit from. I can't wait!
1 year ago
BackyardBrand says:
10 4 from the Land of Lincoln
1 year ago
Uhmerules says:
This is so great!!!! =)
1 year ago
MtnStarCreations says:
We'll be watching from Colorado Rocky Mountain High! Great topic - can't wait.
1 year ago
picksomeflowers says:
Excited about the Livestream! Thanks, Etsy :-)
1 year ago
meeshy says:
Great idea....thanks!
1 year ago
doradogem says:
I am still working on getting up and going here so any ideas are welcome. I will put on my hearing aids and try to hear it!!
1 year ago
ellenvesters says:
oof...that's 2 am in the netherlands...! will there be a summary or something like that afterwards? would love to join in on all that knowledge!
1 year ago
lauraprentice says:
sounds like fun!
1 year ago
GwynndasGems says:
I'll be attending via cyber space! I can't wait, I'm new to Etsy so I need all the help and guidance there is...Thank-you in advance for this workshop.
1 year ago
DawnSmithDesigns says:
I'm new to etsy (as a seller) and, like Gwynnda, I know that I can use all the help and guidance that I can get! Thanks so much :)
1 year ago
BotanicalBead says:
I'll be there, thanks!
1 year ago
FauxRichesse says:
This is one of the topics I am working on now, trying to get my shop up & running...yay, my instincts told me the same but was afraid of boring my potential customers...I,too, believe people like to know some history of pieces & cool to know others feel some objects have a certain vibe that's transmittable...Good company! Thanx for invite
1 year ago
ArtcycledMosaics says:
Looking forward to joining the Livestream. I always struggle with descriptions, it would be so wonderful if they were easier to write. Great topic to highlight.
1 year ago
ladiesdayout says:
Wowsers! I'm going to rethink and then rewrite my profile! All things come to those who write ... well.
1 year ago
k2designs says:
sounds like it will be a great workshop event! I hope to stream the session!
1 year ago
jmayoriginals says:
Marking my calendar. Thanks!
1 year ago
JoleneFay says:
Oh, this is just what I needed! I always struggle with putting words together to make an interesting sentence! Looking forward to this online class!!
1 year ago
JuJuBeader says:
Very much looking forward to this!!! Putting it in my Blackberry RIGHT NOW!! :)
1 year ago
JuJuBeader says:
Very much looking forward to this!!! Putting it in my Blackberry RIGHT NOW!! :)
1 year ago
JuJuBeader says:
(oops! Sorry!)
1 year ago
ravejewelry says:
AS a newbie at Etsy, I'm really excited about your workshop. I'll be there, for sure!
1 year ago
artlandish says:
oh yeah, this is now on my calendar! Thanks for the print out too!
1 year ago
joyscottglass says:
Always looking for the right words
1 year ago
joyscottglass says:
Always looking for the right words
1 year ago
summerfield68 says:
I'm very interested in this workshop. I never look at anyone's profile. If I'm interested in an item then I buy it. I find it intriguing that other's are swayed by what a person's profile does or doesn't say. I'm with "joyscottglass" in that I'm always looking for the right words. I try to describe my items with all of the necessary information but without too much syrup and fluff.
1 year ago
kmbutterfly says:
This might be my first workshop to try. I'm a stickler for grammar and correct writing (I even write a series about it on my blog!), but sometimes my creative muscles get stuck. Having an English degree doesn't even help!
1 year ago
Zozuz says:
I totally understand kmbutterfly - my English degree doesn't help much either. I think it's not so much that writing itself is a problem, but trying to figure out what your audience care to hear.
1 year ago
piecesofelises says:
Thank you!
1 year ago
SigalFJewelry says:
"Words...don't come easy to me..."
1 year ago
LadybugWreaths says:
So exciting... I have been finding more and more through the last few years, that my wreaths sell much faster if I elaborate on the descriptions. For example... instead of bird and mushroom, I might say: "The sweetest little bird has perched upon the side of the sponge mushroom tucking herself into the mosses, grasses and leaves as she rests after a long day of nest building." My customers LOVE it! And, I am sooo looking forward to your workshop. Thank You!, Nancy...Ladybug Wreaths
1 year ago
FreehandCards says:
Yes! this will be very useful. I have wondered if I'm on the right track, feeling a little silly with my descriptions...and not getting sales. Thank you!
1 year ago
EscargotArtsyBits says:
whew! just read every single comment here! I have gotten critiqued that my stuff is verbose - I asked her to tell me so it's ok! I've been here over a month now and no sales, sigh. I keep on keepin' on, but this escargot is runnin' low on gas! Sara
1 year ago
peacebird says:
me like pictures and makey things...not too many words :)
1 year ago
DelorisC says:
I would love your expertise in this area, but I work evenings. Will this be available to listen to at another time?
1 year ago
weedeeweedee says:
Will this be recorded? We teach childrens bible study and crafts this wednesday evening. Please?
1 year ago
FeuFollet says:
interesting...
1 year ago
dawnaurora says:
hope to make it virtually
1 year ago
katndrewcards says:
Brooklyn!? I only wish. Alas, I am not there. However, the idea of telling a story seems quite engaging - as I assume it should ;)
1 year ago
MagpieQuilts says:
I really need this - would love to be there in person, but virtual will have to do.
1 year ago
PriaVanda says:
This is going to be so useful!
1 year ago
adrianaallenllc says:
That would be interesting to attend. I have over 12 years of experience as a journalist and editor-in-chief of some of the leading European magazines and yet, I am looking forward to learn something new.
1 year ago
singingturtle1047 says:
This is a great opportunity for all of us to go from boring to gathering attention getting writing techniques that will not only, educate the buyer, but stimulate them to want our item no matter what. I shall be there......Thanks....
1 year ago
4USimply says:
How can I miss it? Thanks for the info. Planning to join via Livestream. Elena
1 year ago
boygirlparty says:
sounds great! marking my calendar.
1 year ago
JoJosArtisticDesign says:
I can wait to see this so that I have more ammunition to toss at friends and family who tell me that no one wants to read the personal fluff that I include in my descriptions. I love telling people how much I LOVE the fabrics that I work with and how the fabric seems to speak to me. Well, not really, but I love creating something unique so that people have something unique in their homes.
1 year ago
JoJosArtisticDesign says:
Forgot to mention that I do believe that most etsy shoppers CRAVE details since they can't actually touch something. When I'm searching for a unique piece of jewelry, I want to know how it is made and learn something about the beads that are used, so I assume that pillow people would appreciate the same information.
1 year ago
TheStitchinChicken says:
I can't wait!
1 year ago
indigoinspirations says:
Oh.....I so wish I could be there but am on the other side of the world....will try and make it virtually.
1 year ago
OwlsNook says:
I will be there! Etsy is really great having all this information and live or live online seminars! When I check my email I always look for the ETSY SUCCESS emails they make my day! Thanks again I can't wait
1 year ago
PaulaArt says:
me too! appreciate the time etsy takes to educate and help us!
1 year ago
gypsystrunk says:
Oh yes, this is much needed in my case. See you Wed. online!
1 year ago
KarensLoom says:
this is just what i need but unless im not anywhere near brooklyn on wednesday and wont be near my compu either as have a b´day to attend that evening but i do hope to catch the next one or read up about it afterwards.....thanks for taking the time to help us out!!!
1 year ago
seagullrock says:
A seminar on the value of good grammar and syntax would be far more worthwhile. Advertising copy, which is really what we're talking about here, should be clear and concise. Loading a description with off-topic, rambling prose is a waste of the seller's time. Buyers don't come to Etsy to read.
1 year ago
Electrolucy says:
Was this a joke? As a writer, I'm floored that this woman is suggesting we follow her lead in producing more mundane drivel that's designed to appeal to the lowest common denominator. Nobody's going to win a Pulitzer for writing a ten-page tome on the ethereal beauty of grandma's doilies as their description. Describe the product and its features - add a tiny bit of flair, but I'll tell you that I'm LESS inclined to buy a product when I read the kind of self-indulgent ramblings described above.
1 year ago
NaughtyHook says:
What seagullrock said. I'd much rather read a clear, concise description that actually tells me about the item. Wit and humor are great, but rambling claptrap about your recurring dream that inspired this awesome painting belongs on your blog, not in your item description.
1 year ago
6eisha says:
Electrolucy +1. This sounds like a joke. It must be the first time I actually loled reading an official etsy post (but then again I don't read everything;)
1 year ago
tanisalexis says:
as much as I do love the creative concept behind this idea, I feel somewhat offended by it. All of a sudden, on top of the many little things it requires to run an etsy shop, I am now expected to sound entertaining and eloquent. The previous 3 comments are a great example of how I feel about this. Etsy, our relationship is getting a bit rocky. I still love you, but it's getting a bit weird.
1 year ago
KristyLynnJewelry says:
Interesting!
1 year ago
Elizabeth5803 says:
I'm planning to open a shop by year's end, a mxture of handmade, vintage, and miscellaneous (for repurposing, artwork, etc.) and I want to learn as much as I can before I start building my shop, so I'd love to attend in person, not online. Brooklyn (at least that part) is not convenient, as I live in northwestern Queens. Do you plan on holding a class in Manhattan? Thanks!
1 year ago
Joeysdreamgarden says:
I agree fully with Seagullrock, Electrolucy, Naughtyhook, 6eisha and Tanisalexis above. I read the example of AdrienArt's profile and thought it was really good, because he's explained the background to his creative process, so I think he should be giving the seminar! But Zydeco bands and coleslaw?? What on earth does that have to do with the things that you make? I would be extremely impressed if I found out that someone bought one of my items based on what I do at the weekends or my preference in salad accompaniments.
1 year ago
lostaloha says:
Wait, I'm confused.... How does Zydeco and cole slaw equate to successful business writing? Maybe it's just my distaste for anything creamy, but I'm seriously dumbfounded at the moment...
1 year ago
guenevere says:
I usually don't buy things from shops that have drivel like that splashed all over the description. I don't want to wade through mindless blather trying to find out if the damn skirt will fit or if the seller remembered to list the size of the shoes. I have found a few listings like that.....all froo froo and flowers and not one thing about size or construction....NEXT! I will not pay money for someone else to tell me how to write.
1 year ago
caz0rz says:
Agree with guenevere and everyone else who is not hot on this idea. It seems ridiculous to have a workshop on this in the first place...I mean, seriously? Okay add a description but a biography? No thanks! That's why people pay for therapy, we don't need it on Etsy :].
1 year ago
racergirl1313 says:
I tend not to purchase items that come with made up stories. Tell me a little about your process, a little about your inspiration then accurately describe the product. I find this type of drivel leds to over inflated prices. If you want to write, write, but if you want me to buy your product don't sell me a story, sell me the item!
1 year ago
kriswinningham says:
@ racergirl -- thank you. is this for real?? my items are boring and unsellable because i don't like coleslaw???!!!!! amazing.
1 year ago
katsbags4u says:
This is DEFINITELY something I need to work on! I will use this as the impetus to add some more "oomph" to my profile and descriptions. Thank you for the push!
1 year ago
AeridesDesigns says:
The thought of embellishing my descriptions with information that may "factually true or false" part lost me.... I'd prefer to keep my prose very clear so my customer can make an informed decision when purchasing from my shop. As far as my profile - I have to say there are more shops that have made me want to click the back button (i.e. exit) by sharing too MUCH than too little...
1 year ago
sugarbumpscreations says:
I so need help. Will be joining via cyberspace.
1 year ago
saburkitty says:
I'd rather you all at Etsy work on the reseller problem...
1 year ago
caz0rz says:
Watch saburkitty be silenced for that comment.
1 year ago
NatureVisions says:
But, Sabur, see how effective proper, artful writing can be? Those shops are all collectives, not resellers.
1 year ago
saburkitty says:
Oh I see, you all know I'm just jealous right :P I have been adding my inspiration stories for a year now ~ all true and heartfelt :'(
1 year ago
twelvedaysold says:
As a buyer, I hate when there is too much florid prose in the description. I just want to know what yarn was used so I can tell if I need to machine wash it not not, or what size I'm buying, etc. When the description is too wordy and never gets to the point, I've already backed out of that page and moved on. I think one or two sentences that are light and fluffy can be cute (like if I'm buying a caricature) but if it's more than that, no thanks. If a seller has a hard time being creative with a back story with painted clothespins, they shouldn't force what's not there. I'm not here to read the most creative description, I'm here to shop.
1 year ago
twelvedaysold says:
Amen, saburkitty!
1 year ago
KTsPlace says:
if you can do anything else to my items to help them sell then please do so because i hae not sold a thing, and also you say my email stinks you can change that as well to html because i do no know how.
1 year ago
sparkklejar says:
thanks for the regretsy bashing. i obviously took one for the team.
1 year ago
Tefi says:
When I read a description with a made-up story that anthropomorphizes a tea cozy, it sort of makes me think the seller might be crazy. I've got a degree in creative writing and rhetoric; I appreciate good writing. But this isn't the J. Peterman catalog.
1 year ago
onemorning85 says:
I'm grateful for this! I'm an editor and I keep running into shops that are in need! Even the shops with charming stories for their items need to be edited! It's not only a matter of appearing professional, trustworthy, or, simply, smart but also of making sure one's words are readily understandable--Etsy is in need. Lauren http://www.pure-text.net
1 year ago
KathyPanton says:
has this been on yet i am in australia
1 year ago
mylatestexcuse says:
Can't wait! Just RVSP'd!
1 year ago
kjerstiee says:
This *has* to be a joke.
1 year ago
ArtisticTeaseDesigns says:
I never knew Etsy offered this workshop. I learn something new every time I sign in. I shall be there! I read all the posts and see a lot of people running off to mark their calenders. I ran across a free desktop calender months ago I cannot live without. Contact me and I'll send you there. Nothing in it for me, just being a good neighbor....
1 year ago
AccessorizeYourRight says:
Gosh, this is SO what I need! Unfortunately, I can't be here because I work tonight. :( Will there be another workshop like this at a different day/time?
1 year ago
artimpaasa says:
Spaceromantic, I love you. Please, sellers, just describe the item's size, colors, and functionality. I'm tired of wading through the life stories you create for your frelling items only to realize nowhere in your description did you tell me anything of use.
1 year ago
6eisha says:
Very seriously, I think racergirl1313 was the only one who managed to pinpoint the explanation behind this whole incredible thing: "I tend not to purchase items that come with made up stories. Tell me a little about your process, a little about your inspiration then accurately describe the product. I find this type of drivel leds to over inflated prices."
1 year ago
kidcassidy says:
For real? The stories are distracting and usually completely unbelievable versus just honestly selling the product.
1 year ago
cjbcollectibles says:
I could really use this, but can't make it to DC. Maybe I will catch the LiveStream
1 year ago
VidaDoce says:
Agreed. I love it when sellers take time to creatively describe their items rather than just list the details. Although I find that it works just as well to list details as it does to write a more creative description--it just depends on the style of the shop, and the style and personality of the seller.
1 year ago
collectiblesatoz says:
Totally agree. The creative story is part of what makes the items vintage.
1 year ago
SimpleJoysPaperie says:
Always room to improve at Simple Joys Paperie. :) Thanks for the incentive to do better. The workshop should be a great one!
1 year ago
WyndwalkerCreations says:
Just what I need. I am just getting started with my listings. I need all the help I can get.
1 year ago
LuxeFabricandYarn says:
Would love to attend, but CAN'T! Will the workshop be available later?
1 year ago
KevinInmanArt says:
I would definitely be interested in reading a transcript of the presentation, if you prepare one. I don't love twee item descriptions although I think it works well for some shops.
1 year ago
ZenBrush says:
will try to tune in.
1 year ago
thehatcottage says:
This makes my skirt flip up in a big way! I will be tuning in for sure. Many thanks!
1 year ago
kakenterprise says:
I wish I could go.
1 year ago
itsmolly says:
I've been away, SO glad i saw the tweet. YAY, will tune in :) Thanks! ~Molly
1 year ago
siomaragw says:
Wish I could.....
1 year ago
DreamingRetro says:
For people who live in the boondocks of America and can't get up to the big city to take this awesome class, my thoughts are you need to offer a workshop online. If you do, please let me know as I would be very interested in what you can teach. To me half of selling is not the pretty photos but rather the way a person describes what they offer. I sold a vintage perfume bottle for 185 bucks because I told of the background of the long gone fragrance and the awesome glass bottle that was designed by someone famous. I agree. Selling in in the words.
1 year ago
gypsystrunk says:
Thanks Michelle-Looking forward to reinventing my shop!
1 year ago
VintageMarketPlace says:
so true I have been told many times by my customers "the reason I purchased was because of the descriptive story behind the item" Yay!!
1 year ago
LetsAllMakeBelieve says:
Is there a way to view it now? I wasn't able to tune in :(
1 year ago
rusticCrush says:
thanks Michelle - loved this workshop and totally rescripted my profile
1 year ago
ThisSticksLife says:
Great workshop. My first one! Not my last. Thanks Michelle for volunteering to do it.
1 year ago
girlinacafe says:
Sorry I missed this.
1 year ago
cattuslavandula says:
Interesting. After reading all the responses, it's easy to tell when Regretsy posted this article to their site.
1 year ago
NaughtyHook says:
"The creative story is part of what makes the items vintage." Sure, if you mean the creative story about how this cheap crap from China is actually a handmade antique OOAK item you found in a barn in Vermont. But for a lot of buyers, the actual vintage qualities of an item -- in that it is actually more than 20 years old -- is what makes an item vintage.
1 year ago
arcticpoppy says:
i think this is a wonderful benefit to sellers. i found myself looking through items to buy, and feeling a little disappointed in the car salesman approach to the descriptions. i'm looking for art not a laptop at bestbuy! :) lol. thank you for offering this workshop. i look forward to applying the concept once i guess my own store going. :)
1 year ago
PhenomeGNOME says:
Before any workshop on item description writing is given -- Michele needs to "trawl" on over to where the Etsy search team is (or isn't) and ask about how this "workshop" will affect your listings in search. Beware what dribble you write in your listings people -- it may hurt you more than help you when it comes to having your item be picked up in Relevancy Search -- or ANY Etsy search as far as that goes...
1 year ago
NicholeDesigns says:
Wow!
1 year ago
congcongdesign says:
thanks. good word for buz.
1 year ago
lemondear says:
the required reading was so inspiring it made me hungry for more, I wish the workshop and its participants great success
1 year ago
redemptionart says:
too cool. mahalo!
1 year ago
littlealouette says:
narrative is king! xo
1 year ago
stonecoldvintage says:
True. I like shop's that have a distinct, quirky voice. I need to update my profile! Good post!
1 year ago
Lundberg says:
I didn't make it to the workshop so I am just going to dip all of my work in coleslaw and call it good.
1 year ago
kathyanneart says:
If we missed the workshop is there any way we can see a video on line?
1 year ago
lulouandada says:
This has definitely got me thinking.
1 year ago
Daffygrl says:
If I wanted a story, I'd buy a book. When I'm shopping for an item, all I want a decent description of it (whatever is pertinent for that type of item), some clear photos and price/shipping info. A short paragraph about inspiration I can handle, but the trippy, sappy "stories" drive me to the "back" button every time. That kind of stuff is OK if your target market is pre-schoolers, but c'mon, please. If writing this sort of thing becomes the norm at Etsy, I am sooooo outa here.
1 year ago
Daffygrl says:
Side note: Coleslaw? Really?!?!
1 year ago
TheNoisyOyster says:
waiting for the video...
1 year ago
desertsoapstone says:
Crumbs! I missed it. Is there a way to see it again?
1 year ago
BanglewoodSupplies says:
I should be ashamed. I am a freelance writer and my descriptions are super boring...
1 year ago
deardavy says:
I need this!
1 year ago
bytheairport says:
The point of Etsy is be a repository for superfluous, verbose product descriptions?
1 year ago
ObservatoryPlace says:
I missed this work shop! But I could REALLY use it. Will you be posting it somewhere for the etsy shops that missed it?
1 year ago
christiemartinez says:
The beauty of a marketplace like Etsy is everyone is unique and while good form and quality are important the idea is to be yourself. I could definitely use a lesson in telling my story better...thanks.
1 year ago
jollyfish says:
I missed it :(
1 year ago
MadameZelda says:
Wow! Like'n this site a lot! Love and light in the world, folks. Bring it forth, and you will receive it ten-fold. Believe, and it's yours.
1 year ago
karikatzi says:
Awesome and thanks for recording a posting, here's the link for us'ns that missed it! http://www.livestream.com/etsy/video?clipId=pla_8851deff-fd92-4bbc-9cbc-e02c71cebf6a&utm_source=lslibrary&utm_medium=ui-thumb
1 year ago
hankietankie says:
thank you so much! one-of-kind pieces of vintage materials do have stories galore, thanks for the inspiration to work on writing them more! xo
1 year ago
TheJewelryCat says:
Thanks Michelle. Your workshop really helped me write a better proflle by avoiding the typical cliches. I was inspired by your suggestions.
1 year ago
aclhandweaver says:
I think something is good for description, but not too much. Sometimes it's hard for artists to see themselves and promote themselves. I get so turned off when shops have nothing, yet also have seen so many "mothers of 3 at home." I'd like to know some training/skill, interests, and something that makes it personal, but don't need to know it all...Don't assume your work speaks for itself.
1 year ago
MockaMooseMarket says:
Thanks so much for this great info! I appreciate all the help and suggestions I can get to promote my shop more successfully. Thanks again!
1 year ago
pentopaper123 says:
Thank you. Some really great suggestions here.
1 year ago
Bratenella says:
THANK YOU! Very inspiring.
1 year ago
cosmichippodesigns says:
Can't wait to jump into my profile and revise. Enjoyed the workshop immensely. Thanks!
1 year ago
patchworkwench says:
Great class, Michelle! Terrific ideas for newbie and pro writers alike. Hope we all get to hear more from you again soon. Thanks!
1 year ago
billiemonster says:
Haha, I love the Arrested Development reference in the beginning, near 10:11, when she's talking about profiles... "Marry me!".
1 year ago
onemorning85 says:
This is CERTAINLY the first step--loved the workshop, glad it was recorded for those of us who missed it on Livestream--but I challenge Etsians who have already taken this step to better your shops even more: Get editing! It's about credibility. http://www.pure-text.net And if even inexpensive editing is out of your reach, at least *consider* grammar: capitalize "I," leave a space between sentences, use spellcheck, etc. Good luck!
1 year ago
clayartjewelry says:
I thoroughly enjoyed the writing video workshop last week, and I do hope my shop benefited by all I heard. Learning to be a bit more creative with wording is a good thing.
1 year ago
NiChaPoN says:
Thank for good advice
1 year ago
Hapagirls says:
Great advise! I can always use new tools to better my business. Thank you!
1 year ago
danicad333 says:
Thanks for the great advice. I tried something new with my profile, based off an old poem I did in High School. It looks lots better and like a poem on my blog, but I wanted most of the words to show up in the Profile screen and not have someone have to hit "Read More." I hope it is alright. I've never been good at writing. Please let me know if it sucks and I'll think up something new.
1 year ago
margaretscrafting says:
Thanks for the advice, very interesting and a lot to think about. I will be going over my shop and having a think about what I can improve.
1 year ago
saranorwood says:
Wow...thank you that was so inspiring! I'm off to download the worksheet and have a go myself.......
1 year ago
karilu says:
Thanks for all of the great help! I'm going to go spruce my page up!
1 year ago
luvyu says:
This is some of my capias and favors that was ordered on 4/05/2011 for a baby shower. I will be putting it on to my esty shop the ending of this month. please send me a comment on my capias and my favors. I also knit and crochet baby blankets, Queen size spread, twin size, full size.
1 year ago
LibraDesignsNYC says:
I just attended this writing workshop online. I loved it and really enjoyed Michelle. Writing is my weakest link and any suggestions on ways to improve really help. Thanks Michelle, I will try to incorporate these ideas into the next item I post.
1 year ago
Messyparrot says:
Great writing workshop....I am certainly against trapping though. It is cruel in any way shape or form. Wish another store was choosen for the workshop.
1 year ago
niftyknits says:
Thanks for this Michelle. I don't know if it's my natural British reserve (seems unlikely considering the innate silliness of my product!) but I find it very hard to be so off-the-wall as you seem to be suggesting. I have just added bit more of the "real me" into my profile, but I can't imagine suggesting I'm a galactic shipper!
1 year ago
AlisaJulie says:
Thank you so much for posting the video. This workshop has gotten my brain to start working again towards being more creative in my writing! It isn't just my jewelry that I need to put all of my creative efforts towards, it also doesn't stop at photography, but the writing needs to be original as well! :) Thanks again! I really appreciate it.
1 year ago
Spleodar says:
Absolute tosh. My artwork speaks for itself, thanks very much. I had to turn off the video at about 10 minutes when Michelle was glorifying someone who kills and maims animals in the most cruel way legally possible. Ridiculous.
1 year ago
GabrieleSOHO says:
Thanks for all the great advice will think about making some changes or updates on my site.
1 year ago
DebbieSaenz says:
Great Information! Thanks Michelle...I'm heading on over to my profile to see how I can rearrange/reinvent my words! xo
1 year ago
roseglen says:
This is great I have already started reworking my profile announcement
1 year ago
violetsommer says:
I don't get this at all. When I see (what I perceive to be crazy or rambling) item descriptions, I run- I'd never buy from a seller who writes like that. I agree that Etsy has much more serious things to focus on.
1 year ago
CWDesigns225 says:
I find there is a fine line between writing personality into a description and making up a long, time-consuming and uninteresting story about things that really don't have much more of a story then you made it. If there is some documentation to a relevant history, that gives substance and value to the vintage piece, I'm all for that, but again, just trying to make-up something is a waste of time. A profile is read by people that do want to know more about you, that's why it is called a profile. I get annoyed when I see something in a shop that is so fabulous that I want to "meet" the artist or collector and know more about what makes them tick and there is nothing there, not even a friendly "Hello". That even makes me lose interest in the item. So there is a place to expand in creatively writing an informative background story and there are places it doesn't belong.
1 year ago
onemorning85 says:
@CWDesigns225 ....Well said.
1 year ago
schwartzem says:
Damn that speaker is fine.
1 year ago
suzanneartist says:
Could we banish the word "Crafter" I hate that word. These are the sentences that perturb me: "I've been crafting since. . ." "I've been a crafter since. . ." I make it a habit not to purchase work from artists/artisans who are too lazy to write anything about their work in the profile section. Why? it always makes me wonder why the mystery and if they are actually selling something they made. Lack of a information is the equivalent of not having a business card available when a potential buyer doesn't have enough money at the market to buy a piece from you, but would like to visit your online shop when she/he does.
1 year ago
fibrous says:
Potato Salad is awesome.
1 year ago
OrganicBrew says:
This was incredibly inspiring to me as an etsy seller. I continually struggle with my profile and item descriptions trying to make them unique and I feel I have a better understanding of what appeals to buyers and how to make those changes in my own profile and item descriptions. Thank you so much Michelle!
1 year ago
meganbmalone says:
So helpful! I will get to work right away!!
1 year ago
GemdropsoftheFalls says:
So true! When sellers say they've been featured here and there I usually assume that their work is too expensive for me and move on. I love reading profiles to find out where sellers live and what inspired them to create their one of a kind art. Etsy is unique and every seller should take the time to make their shop special.
1 year ago
STARRFIRESTUDIOS says:
Your workshop was very informative and well presented. Thank you so much.
1 year ago
bookmarksNbangles says:
WOW! This is so great! Thank you so much for sharing!
1 year ago
TangoMouseandMe says:
I was totally inspired to reconsider how I've been writing. Thank you for the inspiration!
1 year ago
blackburnarts says:
I used the tips in this workshop to rewrite my profile and right after that a newspaper called me for an interview and specifically said they were drawn in by my art but also how I had written about myself! The article is running next week! Thank you!
1 year ago
SimplyLenas says:
Wonderful & useful tips! Thanks so much; I will most defiantly will be trying out my new inspirations from this info.
1 year ago
KikuVintageBoutique says:
Coleslaw sells!
281 days ago
SolskenDesign says:
I've had this video bookmarked a long time already and finally listened to it. I can recognize myself (well my weak points, haha) from many of the "don't do this at home" examples, so off I go to make some necessary improvements. Thanks for the support!
237 days ago
ruchla says:
This helps allot! Thanks so much y'all!
129 days ago
SusiesBoutiqueTLC from SusiesBoutiqueTLC says:
Thanks for the great tips. I have alot of work ahead of me. :)
17 days ago