Every day, our community grows in unexpected and delightful ways. For our Fresh Shops series, sellers who have been on Etsy for a mere handful of months or are awaiting their first sale introduce themselves. Here’s a warm welcome to all our newbies!
Hi, my name is Luiza Jacob and I’m 31 years old. In 2004 I finished studying at the Faculty of Fashion Design at Academy of Fine Arts in Lodz, Poland. For graduation I made a collection inspired by swimming foams for surfers, and it was then that I knew I’d be making sportswear rather than wedding dresses in the future. My personal exploration wasn’t quite finished, however, and I wasn’t ready to make my own label, so I left Poland and moved to Ireland. I lived in an amazing place, a small village by the sea where I met group of artists who lived on the island nearby. The artists were almost completely self-sufficient — they manufactured various handcrafted goods and had their own vegetable garden. It really opened me up to the environment and made me enjoy living there.
After my return to Warsaw I found a job at a large, world-famous brand to learn how it works from the inside and to pay my bills. Not surprisingly, it was a nightmare — I felt like I was brainwashed and that I was actually cheating customers by selling them overpriced goods made in China. Around that time I watched the documentary The Corporation and decided I’d had enough. I began to read about ecology and started to live a more sustainable life.
After two years of work for the brand, I got pregnant and promised myself I wouldn’t go back there. I also finally decided what I wanted to do for my own fashion label — make colorful clothes that are modern, comfortable, and made from eco-certified fabrics in affordable prices. I came up with the name “Dream Nation” because I’m a dreamer and because street fashion is about creating a community of “we” instead of “I.” My mission is to show that sustainable fashion can be very cool and that people don’t have to make a choice between ethics and style.
My design process starts with a sketch of a print, and then I put the print into Illustrator and send it to a printing company. I’ve always loved geometric abstractionists such as Piet Mondrian or Kandinsky and I still find them very inspiring. When the fabric is finished I decide how I want to use it and cut all the pieces in my studio. I also have one lady who helps with sewing — my shop is growing faster than I expected and I need the help!
It was a long journey for me to find what I love, but today I can honestly admit it was worth it. I’m a happier person now that I have my own shop and it’s so fulfilling to make something that I believe in.