“Please. Someone, everyone, do something to save the American Folk Art Museum from dissolution and dispersal,” begged art critic Roberta Smith in the opening line of her plea in The New York Times last week. Having narrowly escaped financial ruin by selling off one of its two locations, the future of New York City’s American Folk Art Museum (AFAM), whose staff of 50 has dwindled to 10, has been bleak. Fortunately, within a few days of Smith’s article, donors came through and saved the museum at the last minute. AFAM is still in critical condition — the road to recovery will involve internal restructuring and, presumably, a massive media campaign to attract visitors. The case of AFAM is just more evidence proving how over time, the words “folk” and “craft” have developed a negative connotation, often marginalized and excluded from high art.
In the past decade, another New York City-based institution faced an identity crisis similar to AFAM. The American Craft Museum, feeling their name only served to limit its vision and drive away potential visitors, decided to make a change. When the museum relocated and opened as the Museum of Arts and Design, not everyone was happy. “People in the craft camp felt they’d been abandoned,” said Wendell Castle, a furniture maker whose work has been the subject of a solo show at the museum. “But design is just a hotter thing than craft, so maybe they had to do that.” When the name change was announced, director Holly Hotchner claimed the museum was responding to the way the art world was rapidly changing, as accessibility to crafts and handmade work had grown exponentially: “People’s opinion was, ‘Why should we come to a museum and pay to see stuff we can’t buy when we could just go to a craft fair?’”
It’s true, folk art is not so easily defined — for some people, such a label conjures images of tribal masks, while others immediately think of detailed hanging quilts and carved cedar chests. Such varied assumptions about their offerings does nothing to help the American Museum of Folk Art. But the reason preserving folk art remains an imperative is because it encompasses the work of the self-taught artist. AFAM often showcases outsider art, work that wouldn’t even make it through the doors of most powerful institutions and galleries. While museums aren’t always the most accurate reflection of a culture’s heritage, AFAM’s collection of painted furniture, quilts, whitework coverings, sandpaper paintings and bed rugs represents hundreds of artists who might otherwise be written out of history books.
For now, the preservation of folk art will continue in New York City and hopefully, beyond. The interest is certainly there — a recent exhibition at the Park Avenue Armory featured hundreds of red and white quilts, spectacularly hung in a hypnotizing display (see image above). Curated by the American Folk Art Museum, the exhibition drew hordes of visitors from all over the country. Hopefully, AFAM won’t be dropping “folk” from its name anytime soon, committing to protecting the heritage of the self-taught, hardworking artist.
Chappell Ellison is a designer, writer and design writer. She currently lives in Brooklyn, New York where she serves as a contributor for The Etsy Blog and design columnist for GOOD.

3 Featured Comments
Sign in to add your ownshanmae919 says: Featured
This is a fundamental problem happening throughout the Museum world, smaller institutions are having a hard time battling for their a place of relevancy in today's society. However, AFAM should take a look at the thriving Craft and Folk Art Museum in Santa Monica, CA, or the American Visionary Museum in Baltimore, MD. Though craft or folk may not be as "hot" as design is perceived to be, it's all about changing that perception by engaging the visitor to make them dedicated to the place and seeing it as indispensible.
236 days ago
LittleWrenPottery says: Featured
I think it raises the question of what folk is and how it can be defined, there's something of traditional craft in there. Things I tend to think of that are cultural and could disappear in the blink of an eye.
236 days ago
gulliver62 says: Featured
It doesn't surprise me that folk art, particularly in NY, hasn't been as valued as the huge institutionalized museum work and/or gallery works. I recall having a long, heated discussion w/friends several years ago about "what is art, and what's valued." I LOVE folk, outsider, raw, self-taught, whatever you want to call art that isn't the results of a fine arts degree or isn't blessed by some well-known gallery owners. There is incredible value in fine arts/training, I'm not bashing that...but folk/outsider art has never been respected or valued by institutions. Let's call a spade a spade here--it's often about perceived financial value! I have collected folk art for years and never miss the FolkFest in Atlanta every August. There are works there that defy description. Many of those artists have been laughed at by galleries and museums for their entire careers. There should be room and reverence for ALL art. My personal definition of art is anything that evokes emotion. I may not love it all (cows with wings?), but I value it all.
233 days ago
47 comments
Sign in to add your owneverythingok says:
That display is beautiful, and I'm sad to hear of the plight of the AFAM. I hope they're able to move forward into a brighter future!
236 days ago
TwinkleStarCrafts says:
As pretty as the display in the opening image of this article was, it is a shame that the organizers had to make it appear 'high tech' looking to attract visitors. People expect flash and are very accepting of inferior products simply because they twinkle and make noise. Because of that, people do not appreciate the history of such art and therefore label it as something that is outdated and not modern.
236 days ago
Iammie says:
Great display!
236 days ago
VintageEye says:
I made a visit to AFAM a while ago. It is a truly wonderful & inspiring place. I hope it continues to be just that for many years to come
236 days ago
RachelQLanders says:
What a powerful exhibit shown in the picture. Imagine all the time it took to create all of those quilts! The amount of detail, time involved, exactitude, and the artist's resolute drive and dedication are often overlooked in fiber arts when relegated to "craft." I'm glad this museum has had the chance to restructure and stay open! Thanks for alerting our attention to the museum's need. It is certainly an important fixture in society.
236 days ago
LivingVintage says:
The Red and White quilt show shown above was wonderul, if a bit overwhelming, and the crowds kept on coming. What's in a name?
236 days ago
sparrowgrey says:
Wonderful exhibit and great post. I've never been to AFAM but I've heard from others who have and hope to be able to visit sometime.
236 days ago
RachelQLanders says:
Perhaps different and new types of displays (even though the product/art/process is essentially the same) are necessary to continue to truly engage the public, and give opportunity to help them become more knowledgeable and inspired - relating the work to this present time, and not only the past.
236 days ago
Earleyimages says:
Beautiful display.
236 days ago
jammerjewelry says:
Love the quilt.
236 days ago
artworksbycarol says:
Let's remember the crafts that help build our nation .People need to know how things can be created by hand , you don't have to be slave to a retailer. You can make it yourself, be independent!
236 days ago
vintage180 says:
I love the definition of folk art as encompassing the work of the self-taught artist. I never thought about it before, but it's so true and I think that's exactly why I love it so much!
236 days ago
purplepoppydesigns says:
One aspect of AFAM is it's continued influence. I did not see this stunning display of red and white quilts, though I wish I had been able to experience this. But since reading many blogs and websites talking about this display, I've seen a huge increase in the number of red & white quilts, solid quilts, and monochromatic quilts. I love how so many "new" trends, like the solid quilt trend, have roots in some of these beloved folk arts. Thank you for sharing this. I hope AFAM for a long time.
236 days ago
MellifluousCouture says:
I had no idea that AFAM was experiencing such a crisis. When I lived closer to the museum it was my favorite place to visit for inspiration. I'd say of the top 5 exhibits I have ever seen, 3 of them would have been at AFAM.
236 days ago
GUOCRAFTS says:
Beautiful ,love it
236 days ago
BeatificBijoux says:
Maybe they should just re-market their collection as "outsider art". Way hipper.
236 days ago
Shampoogirl says:
Wishing AFAM all the best. With a Display like that, I doubt as wonderful as all Artisians and Crafters are. The Gorgeous Display of AFAM speaks for itself. Lets Roll !!!!!
236 days ago
BRIGHTANDBEAUTIFUL88 says:
Love the photo of all the wonderful quilts! Glad to know people are promoting the continuation of the museum. Thanks for your article- Shell
236 days ago
MootiDesigns says:
Great display!
236 days ago
shanmae919 says: Featured
This is a fundamental problem happening throughout the Museum world, smaller institutions are having a hard time battling for their a place of relevancy in today's society. However, AFAM should take a look at the thriving Craft and Folk Art Museum in Santa Monica, CA, or the American Visionary Museum in Baltimore, MD. Though craft or folk may not be as "hot" as design is perceived to be, it's all about changing that perception by engaging the visitor to make them dedicated to the place and seeing it as indispensible.
236 days ago
blueskyclouds says:
Oh thank you for this article...I have been dying to get to New York one of these days (I live in Arizona) and my first stop was always going to be AFAM...I didn't realize it almost closed! I adore folk art...another place I still want to get to is the American Visionary Museum in Baltimore. I would be so depressed if these places didn't continue to exist and thrive. I find so much raw heart and soul in folk art...it is incredibly important to acknowledge it and elevate it for our culture. (LOVE that photo of all the red/white quilts, as a former quilter myself)
236 days ago
allthingswhite says:
I have visited many of the museums in NYC and AFAM is one of my favorites!
236 days ago
Mclovebuddy says:
that's sad to read. hopefully, their collection will be absorbed by other institutions so the works can continue to be shown.
236 days ago
fantasyfloorplans says:
I think folk art is important to our heritage. I invented my career of drawing floorplans of TV homes and perhaps I'd even be classified as a folk artist.
236 days ago
oldworldprimitives says:
I really need to visit the AFAM soon. I didn't realize they were having so many troubles.
236 days ago
acuriousbrood says:
Had no idea the AFAM was in a pickle, sad. It is one of my favorites. I hope it prevails. The red and white quilt exhibit is magical. Genius way to display them. Wish I had seen it in person.
236 days ago
LittleWrenPottery says: Featured
I think it raises the question of what folk is and how it can be defined, there's something of traditional craft in there. Things I tend to think of that are cultural and could disappear in the blink of an eye.
236 days ago
gilstrapdesigns says:
I love that display.
236 days ago
ElenaMary says:
they have a very important collection which should stay together..glad they were rescued at the very last minute!!!
236 days ago
PattiTrostle says:
Great display. Hate to hearabout the trouble they are having. Sad.
236 days ago
FranceGallery says:
An interesting story on the status of folk art in today's society. The quilt collection is lovely!
236 days ago
outofline says:
Love the hanging quilts, gorgeous! Craft can be seriously moving, same as art:)
236 days ago
SeaSand says:
This is one of my favorite museums! I hope I it can survive and keep folk art on the minds of patrons and the country.
236 days ago
BrittneyWest says:
I love anything displayed hanging. Beautiful exhibit and photo, as well as a great article! Thanks! "Let the beauty of what you love be what you do." --Rumi
236 days ago
pippatree says:
Great article and I agree with 'outofline' - yes 'Craft can be seriously moving, same as art' - Art and craft are really just the same thing, or at least should be.
236 days ago
ericawalker says:
I visited AFAM for the first time last year. What a beautiful, important institution. Thank you for this info!
236 days ago
AurDenDesigns says:
If people like us who value handmade and the process do not support them, who will? This is something we can actually take control of.
236 days ago
BanglewoodSupplies says:
I have never been there but would love to visit. Thanks for the information.
235 days ago
minibytes says:
Never been but would love to go check it out if I'm able!
235 days ago
gulliver62 says: Featured
It doesn't surprise me that folk art, particularly in NY, hasn't been as valued as the huge institutionalized museum work and/or gallery works. I recall having a long, heated discussion w/friends several years ago about "what is art, and what's valued." I LOVE folk, outsider, raw, self-taught, whatever you want to call art that isn't the results of a fine arts degree or isn't blessed by some well-known gallery owners. There is incredible value in fine arts/training, I'm not bashing that...but folk/outsider art has never been respected or valued by institutions. Let's call a spade a spade here--it's often about perceived financial value! I have collected folk art for years and never miss the FolkFest in Atlanta every August. There are works there that defy description. Many of those artists have been laughed at by galleries and museums for their entire careers. There should be room and reverence for ALL art. My personal definition of art is anything that evokes emotion. I may not love it all (cows with wings?), but I value it all.
233 days ago
bananasaurusrex says:
Yea FOLK! Thank you for this!
232 days ago
goosegreaseundone says:
i love the folk art museum. it is my absolutely favorite museum here in nyc. this museum needs to stay open!!!!
232 days ago
SkateBetty says:
Cool! i didn't even realize that NYC had a folk art museum!
232 days ago
TheScarfTree says:
Loved the photo and article! Great work! Thanks!
231 days ago
ZinniaFolkArts says:
As an importer and aficionado of Mexican folk art, I find that people love folk art for the joy it expresses--the joy of the maker and the joy of the object. Folk art ties the artisan to the past in a unique way that fine art and other craft do not because folk artisans are not really self taught, many have learned to excel at their craft from their parents and grandparents and the communities in which they live. This connection to tradition, learning from one's surrounding and using materials from one's environment to express cultural beliefs and practices is what Mexican folk art is all about. And it's different from fine art in that way. Saludos!
229 days ago
helengiddens says:
What a red and white sight! I have been working on a red and white quilt, not quite finished. Two of my quilts though managed to be shown at the earlier location and one at the Armory. I understand that the term folk art has lost some luster. Opinions like people go through stages but I am personally proud, very proud my quilts were even considered as a participant on view at The Museum of American Folk Art, NYC. Glad the word is out and things are looking up again. Art comes from the soul and those long past generations as well as all of us as children have no art degree. Nor do I but consider myself an artist and those quilters before me that passed the traditions. Folk or not art comes out. This museum and its works must continue. ... Love the spectacle of all those quilts. Great!
225 days ago
helengiddens says:
oops, meant AFAM.
224 days ago