In addition to writing a fantastic small business blog called Makery, Sarah Stearns is a marketing coach and web designer based in the great city of Louisville. She works with small businesses to build their brand, engage their customers and increase their bottom line. Sarah enjoys playing Frisbee, eating chocolate chips, and encouraging small business success stories.
For most people, the term “brand identity” conjures images of multi-national companies and shiny corporate logos. But branding isn’t a marketing strategy that only the big boys should use. Even the smallest of businesses can benefit from a strong brand image.
But what is a brand? It’s the promise that a shop makes to its customers. Your brand tells your customers what they can expect from your products and what differentiates your products from your competitors’. Simply put, your brand is a combination of the image you are trying to project for your business, plus the associations and memories that your customers bring to the table when they encounter that image.
What does your brand promise? What expectations does your customer have for your shop? Are you the innovator, offering cutting edge products? Are you the eco-friendly business that promises a commitment to renewable materials? Do you promise low-cost, high-value items, an intriguing story, or the friendliest customer service? Consistency is key. When you meet your customer’s expectations, you are keeping your brand’s promise. If your customers’ expectations aren’t met, they won’t make repeat purchases or recommend your products to their friends.
Circa Ceramics is an excellent example of branding in action. This shop’s logo, font, and tone of voice support their brand image: functionality, color, and fun.
Our job, as business owners, is to capture what is special about our products and communicate that unique selling position to our target audience with uncompromising consistency.
Download Sarah’s free Unique Selling Proposition worksheet
Defining Your Brand
Discovering your brand identity is a process of business-minded self-discovery.
Try asking yourself these questions:
1. What are your shop’s values?
2. What are the unique features and benefits of your products? Why should a customer choose you over another company?
3. Who is your target market? And what do your existing customers already think of your shop?
4. What do you want your customers to associate with your shop? What are the emotional, somewhat intangible attributes that your customers can experience and identify with?
Little Sapling Toys: This shop’s visual aesthetic and written communication (especially their awesome profile) support their brand’s image: modern, natural, organic, and sustainable. Their brand values are showcased in recycled packaging and participation in their local green power program.
Get the Word Out: Consistent Brand Communication
Once you’ve defined your brand, try these simple tips to communicate your brand to your customers during each part of a sale.
Before the Sale
- Get a great logo. Visual design is an important part of brand identity. Choose fonts and colors that evoke your brand.
- Design marketing materials with your brand in mind. Your business cards, banner ads and promotional postcards should have a visual aesthetic that supports the image you hope to achieve for your brand. Use the same color scheme, logo placement and fonts. Your designs don’t need to be fancy, just consistent.
- Integrate your brand image across your social media profiles. For example, match your Twitter background and Facebook fan page to your shop’s banner.
During the Sale
- Write item descriptions with a tone of voice that reflects your brand’s personality.
- Tell the story behind your product and how it relates to your brand values.
- Use your photo background and props to help convey your shop’s identity to your target customers.
After the Sale
- Design your packaging to be consistent with your brand’s personality. A well-packaged item will impress your buyers, turning fans into loyal, repeat customers. And don’t forget that your stamp, sticker, or label is an opportunity to remind your customers of your brand name and shop URL.
- Branding extends to every aspect of your business, especially customer service activities like answering follow-up emails, shipping, and issuing refunds. As a business owner, you have a great opportunity to build your brand during customer service activities where you have the (rare) full attention of your customer.
Allen Company Inc: This shop’s pristine photography, focused product line, and artfully-displayed items support a strong visual brand image.
A strong brand can be a company’s most valued asset. Brands are based on a promise and built through consistent customer experience. Each customer interaction is an opportunity that can make or break the customer’s relationship with the brand.
When you develop a consistent brand image, your target customers will invest emotionally in your business, become loyal to it, and be your biggest advocates.
This is the first in a new 4-week series of blog posts to give your Etsy shop a makeover for the new year! The first Shop Makeover newsletter will go out January 11, 2011. Make sure you’re on the Etsy Success mailing list to get all the details.
Etsy Success Reading Lists | Seller Handbook | Sign up for Etsy Success Emails
431 comments
Sign in to add your ownabacusbeadcreations says:
Fantastic and helpful article, Sarah! I know I need to work on this and can't wait to get started! Thanks.
1 year ago
NaturalPetProducts says:
Sarah would love to talk with you, fantastic info. (Katheryn)
1 year ago
LucentJewels says:
Thanks so much for this article and all the great tips - it's really helpful for someone in start-up mode, like me!
1 year ago
necklush says:
very very good advice!
1 year ago
Colettesboutique says:
Definitely a very informative article. definitely bookmarking so I can re read it again and again...
1 year ago
fallingmoss says:
very helpful thanks
1 year ago
BrookeArin says:
I love articles like this. Some of the tips I think we as artists/crafters already innately know, but it's great to see them recommended again and again so we can be reminded to actually put them into practice! Implementing these small changes adds up and makes a big impact.
1 year ago
HamiltonBay says:
My background is public relations, marketing and graphic design for major publishers, companies and government agencies - and your advice is "spot on", Sarah! Etsy is a unique venue for self-expression and business-building, and your image as well as service must be top priority. Pay attention to Sarah! ~ Patricia ♥
1 year ago
DecadesOfVintage says:
This is a very helpful, informative article. Just perfect for the new year. Thanks so much. Nancy
1 year ago
DecadesOfVintage says:
Patricia, thanks for your perspective as well. Btw, I love your shop.
1 year ago
myvintagecrush says:
Great topic, thanks so much for sharing! This is a constantly changing field...
1 year ago
theroyal says:
very informative. thank you.
1 year ago
GardenAngels says:
Thank you for a great and helpful article!!!!
1 year ago
beachglassshop says:
Excellent article - thank you so much for spending the time sharing with your Etsy friends. Looking forward to more good articles!!!!
1 year ago
VeronicaRStudio says:
This is a great topic... Thank you so much. Branding is something I really need to focus on ASAP! Thanks for the remainder. :)
1 year ago
BingoBox says:
Good article - Cheers !!
1 year ago
monkeyandsquirrel says:
excellent advice and highlighted sellers... thanks!
1 year ago
shannondzikas says:
Thanks, as I transition into making Etsy my full time job I'll take all the advice I can get! There are always ways to improve.
1 year ago
SeeSpace says:
Definitely got the wheels turning...
1 year ago
ReeCreates says:
Great article and advice!
1 year ago
yaelfran says:
fantastic article!!!
1 year ago
choisette says:
it can be the most fabulous, most innovative product, but without proper branding, no one will notice.
1 year ago
vKnit says:
great advice! thank you Etsy!! :) xox
1 year ago
shopsouthernyankee says:
what a great article... just what i needed to hear!
1 year ago
studiopainters says:
helpful article. thank you.
1 year ago
AnniesWearableArt says:
A great checklist-thank you! I've been wanting to develop a contest for my shop-and the Makery provides encouragement for us all to include that as part of promotion. It's great to see someone from my hometown of Louisville featured here, too.
1 year ago
BubbleGumAndButtons says:
I love this! I put a lot of thought into this myself. It was fun to share my thoughts with others to see what reaction I would get from them. Some of the faces were priceless. When people stopped scrunching their eyebrows together I knew I had the right one. Now I just have to get my items listed. Ha ha This has been a lot of fun a quite the learning experience. The articles are always helpful and inspiring. Thanks
1 year ago
theclassicfarmhouse says:
great info! And a great blog too! Can't wait for the rest of the series :0)
1 year ago
FrancesPhotography says:
Hi, Thank you for this article. It is very important and I, myself like to see a strong label and focus with other businesses. I think about this a lot and this has helped me look into this more strongly.
1 year ago
accentonvintage says:
Your article and blog are very helpful! Thanks!
1 year ago
Earleyimages says:
very informative. thank you
1 year ago
JudiPaintedit says:
Thanks... Its a lot harder than it sounds.
1 year ago
GoldEgg says:
great article for a new shop (like me) thanks!
1 year ago
ABeadInTimeJewelry says:
This is helpful--thanks.
1 year ago
squarepaisleydesign says:
This is very helpful. Thanks for info.
1 year ago
frommylifetoyours says:
Thank you for this article, This was very helpful.
1 year ago
thepaperpeony says:
great article, thank you!
1 year ago
baconsquarefarm says:
Oh my, alot to absorb in one read, thanks for sharing with all of us.
1 year ago
rememberwynn says:
Nice article~ thanks for the info :)
1 year ago
Parachute425 says:
Very helpful. Still working on it.
1 year ago
DalkullanJewelry says:
Thanks for the great advice!
1 year ago
LittleWrenPottery says:
Great post there's certainly plenty to think about here! Thanks for all the tips :)
1 year ago
PaintedHorse says:
Thank you, Sarah. Great information here and heaven knows, I need it!
1 year ago
SusanFaye says:
Time to revisit the drawing board and see what needs tweaking...These are really great tips.
1 year ago
galstudio says:
Thanks for your very helpful information. Time to make more money!
1 year ago
StonePaperStudio says:
Great article with fabulous advice! Thanks!!
1 year ago
littleeyedesigns says:
Great tips on here! Nice to compare what I have already done with what I need to do to continue branding. I think a continuous logo (on FB, Etsy, Twitter, etc.) will be my next step, along with revamping a more consistent, attractive way to ship! Thanks for all the advice, Sarah!
1 year ago
carolforsyth says:
Thankyou so much for very thought ideas. Any help and suggestions is appreciate. I guess I have lots to work on. Have terrific Tuesday .
1 year ago
candacejean says:
Very good things to think about; thank you Sarah. PS. Love the Helvetica Bear!
1 year ago
carolforsyth says:
Sorry meant (thought out ideas)
1 year ago
RubyRedDragon says:
Wow, the professional expertise here in Etsy does not stop to amaze me :D I need to open a second profile to achieve this with my felt and wool line, I´m afraid, but small steps will get me also where I want to be getting. Thanks a million Sarah!!
1 year ago
kristinadutton says:
i think great packaging is key, i want to buy an item that is well planned, designed, and of course well made. i've bought several things just based on how well i thought the package design was!
1 year ago
syringaspring says:
It is a journey, and your adviced filled article is much appreciated! Thank you Sarah!
1 year ago
SimpleJoysPaperie says:
Thank you for all the tips. I am constantly trying to work on this.
1 year ago
miznovember says:
Fantastic article. This is something that I have been thinking a lot about lately. I'm glad to see this series. It's gonna be very helpful.
1 year ago
LoveBeachDays says:
Thanks for the info it's a great article.
1 year ago
Artesserae says:
Excellent advice -- Thank you!
1 year ago
Sugarshoxcrafts says:
This is one of my ongoing projects in addition to designing a logo. Great advice!
1 year ago
sonyarasi says:
Very helpful! thank you
1 year ago
JessycaRochelle says:
I'm very glad I read this...thanks so much!!!
1 year ago
carlossantiago says:
info like this is always very useful. it helps me remember what I stand for in my shop and its purpose other than selling. thank you!
1 year ago
FollowMyHeartStudio says:
Great article! I never understood how branding would work for small business but now I do. It seems like one of the most important aspects of branding is consistency in product line, store design and customer service. Thanks for the info.
1 year ago
Pinkpjs says:
Really great tips! Presentation is everything (& of course quality & value)!!
1 year ago
odiliafu says:
Thanks for the very useful advices!
1 year ago
SugarCubeVintage says:
fantastic advice for 2011! thanks sarah! cheers!
1 year ago
SpottedFish says:
Great tips, thanks so much for sharing them! Megan SpottedFish
1 year ago
JanJat says:
Brilliant advice thanks so much!
1 year ago
bowlabeau says:
Very helpful! Thanks!
1 year ago
Verdurebydesign says:
Fantastic article. I'm looking forward to some re-thinking. Thank you Sarah.
1 year ago
grandmamarievintage says:
So so helpful. Great tips. Definitely want to do some reworking of my site now. Thanks!
1 year ago
aynart says:
neato! new year = fresh shop!
1 year ago
ClayLickCreekPottery says:
I think I'm off to a good start what with my etsy shop name being the same as my business name! and I feel my work is a cohesive whole. I'm always learning and putting the information to work. Thanks for more!
1 year ago
studio2355 says:
Thanks for this straight forward advice and reminder.
1 year ago
brienna says:
Very clever! Marketing is something all artists need to learn how to do; as you say so well, consistent brand identity is the way to consistent clients! Love the very clean, sophisticated, and quirky examples, all demonstrating how each unique vision can be best presented.
1 year ago
Zozuz says:
Good tips and just on time! Businesses today live and die by the image they produce.
1 year ago
toriska says:
Looking forward to this series. I have lots to work on in this respect. I'm gradually getting my photography to the place I want it to be, but I need to figure out a good logo. I'm also figuring out packaging and am happy with where I've come since beginning in Sept.
1 year ago
cedarcreektreasures says:
Wow! Great info! Thanks for posting this
1 year ago
blueorder says:
fantastic tips! i'm on my way to brand :)
1 year ago
MysticHillsNgaroma says:
Great...just what I am looking for...thanks for the help!!!
1 year ago
outofline says:
Great tips, thanks!
1 year ago
CountryCrafting says:
Great article! Thanks for the Great advice!!
1 year ago
azulado says:
Thank you so much for the great tips!
1 year ago
ArtByG says:
Very helpful and informative article.
1 year ago
Simag says:
Thank you so much for sharing this article and all the great tips!
1 year ago
sarahscreationsetsy says:
Thanks so much for the article!
1 year ago
kisforkitty says:
Great! Can`t wait to start on this. I need help!
1 year ago
EvelineDavid says:
Great advice for a beginner like me. Thanks a lot
1 year ago
creativebeadz says:
just in time for my make-over in progress! thanks
1 year ago
monicastevens says:
Thank you for the helpful advice. It is much appreciated!
1 year ago
NoranekoAlley says:
Very helpful advice, especially for a collective shop like mine. Thank you!
1 year ago
StelmaDesigns says:
This is a great article and I look forward to more installments! Thank yoy!
1 year ago
StelmaDesigns says:
uh.....and thank YOU!
1 year ago
weebit says:
Thanks for a helpful, informative post. I appreciate the numbered steps and examples. Way to start 2011 off right!
1 year ago
OsoVictoria says:
Great article and tips on how to improve a shops image, thanks!
1 year ago
thecareerscrapper says:
great tips! Thanks for sharing them!
1 year ago
WrappedToPerfection says:
Great article! I've tried to be consistent, especially with color... my favorite is red, so I use red as much as I can and I also put my shop name on photos. Looking forward to the next installment... so much to learn and do!
1 year ago
BlueForestJewellery says:
Great tips and lots to think about. I love the idea of your brand being a promise to the buyer, and that toy can make sure that promise is kept - great stuff!
1 year ago
gigigallery says:
Nice tips, thanks! Keep em coming...
1 year ago
ccommeca says:
thank you, great tips!
1 year ago
reimaginedtreasures says:
Great article! I just changed my avatar and banner. I would love feedback about whether you think it's a good fit with my items. I also pulled 10 things today--"off the shelves"--that I didn't think reflect my brand anymore. AND changed my shop name under my shop name...not as sure about that though. :)
1 year ago
BaysideGems says:
So much to think about-- and do!
1 year ago
iloveswift says:
Thank you! Can't wait for the follow ups to this. I'm making this year my action year for sure! Carrie
1 year ago
crochetedbycharlene says:
It's given me a lot to think about. Thanks for the great advice!
1 year ago
WinchesterLambourne says:
Great article! I love to see graphic design mentioned.
1 year ago
Sweetybird09 says:
Thanks for all the information!
1 year ago
Soniaymonica says:
Wonderful, I'm off to work. I've been procrastinating all of this, not wanting to commit. Time to just go with it.
1 year ago
ZULYA says:
Thank you! Good advices!
1 year ago
timor says:
:)
1 year ago
ragsbysockmonkey says:
All great things to renew my sense of focus and grow my shop for the new year. Yes yes yes!
1 year ago
spiritcleanslate says:
I just printed out the pdf and can't wait to grab a cup of tea and absorb. Great timing after the holidays to get refreshed in the shop. Thank you
1 year ago
OdodoOriginals says:
This is a fantastic article. I was guilty of thinking about branding as something "big companies" did, but over the last few months I've made a consistent effort to brand myself (building a website, settling on a logo, etc.) Love these series!
1 year ago
AlexisBrookeLane says:
Thanks so much, this advice helps a TON!
1 year ago
LaurenBPhotography says:
I love how simple you make this - broken down, step-by-step, how to on branding yourself. Thanks for all the valuable info. Good Luck and Take Care.
1 year ago
littlelordmars says:
Great article! Thanks! :-)
1 year ago
breitenbach says:
This is something I have started working on... BreitWerks - Whoot!!
1 year ago
laughingdogdesign says:
thanks, Sarah, for your great advice!
1 year ago
creativecarmelina says:
WHAT GREAT ADVICE....I JUST FINISHED REVAMPING MY BLOG AND ETSY BANNER....THEY MATCHED BEFORE..AND THEY DEFINITELY MATCH NOW AS WELL! THANKS FOR SHARING! CIAO BELLA! CREATIVE CARMELINA
1 year ago
meaicp says:
Thanks for the great tips! 2011 is going to be a great year. I can feel it!!!
1 year ago
artsongjewelry says:
Yours are truly words of wisdom. The easy part is creating a product you are passionate about. The hard part is tying together everything to make your shop/brand unforgettable.
1 year ago
cajunteacher2 says:
I am so nieve on all this...
1 year ago
LionLambStudio says:
What great information! I wish I could hire you!
1 year ago
tandcfinegoods says:
What great info! I need to work on my branding and marketing - that's my shop's #1 new years resolution!
1 year ago
jasminzorlu says:
Thanks so much for making a series on making over your shop, Etsy! You just inspired me to finally take the plunge and focus on cashmere hand-draped hats. I've been wanting to do this for a while! Meeting with a designer this week to work on my logo. Meeting with another friend to work on our vision boards for 2011. You are my true inspiration, Etsy!
1 year ago
ellesbeads says:
Can anyone tell me how to download the PDF for free? I'm being told I have to pay for a Scribd subscription in order to do so, and I have no interest in that. Thanks.
1 year ago
Katexpressions says:
Thanks so much for this article and the time and work that you have put into the many articles that we all benefit from. I really appreciate it!
1 year ago
LovelyNestDesigns says:
such great ideas and things to think about. Thank you!
1 year ago
craftincrystal says:
Thanks so much!!! I have such a hard time with this, determining what things should look like...updated my blog and etsy to a "new look" a few months ago, but now I'm wondering if I've done enough, or if I even like it (lol!), or if there are other ways to improve this area. Thanks for sharing...you've got me thinking again! :)
1 year ago
babylaughs says:
Great article! Thank you!! I'm fairly new to all of this, and would LOVE if someone had a few minutes to look over my shops and give me some constructive criticism. babylaughs DreamerCreations Thank you!!
1 year ago
ChrissyAnnCeramics says:
Great article! Thank you for all the great info! I look forward to the next few follow ups! Cheers to 2011 everyone! xo
1 year ago
BridalJewelry4u says:
Great article! I really need to work on my branding!!
1 year ago
maboue says:
What a inspiring article, makes me want to brand it all... My shop, my life, my house! Thank you!
1 year ago
ValsArtStudio says:
Thank you for sharing your insite and wisdom, Sarah. I think these sorts of articles are what makes being a part of etsy so beneficial. Truly a great site in so many more ways than one! x, Val
1 year ago
amstudioartanddesign says:
Thanks so much for this article!
1 year ago
amstudioartanddesign says:
Thanks so much for this article!
1 year ago
Funkyfrogg says:
Great advice. A great reminder of all the ways we can get our brand across. I definitely need to review my overall brand identity and answer those 4 questions. Thanks for the article, can't wait for the next one!
1 year ago
IntentionallyMe says:
Great info !! thanks a lot ! Happy sales everyone !
1 year ago
JacquelineJewelry says:
Great advice. I just got a mentor who is helping me to brand my shop. We're working on everything from section names to titles to photographs and more. I can't thank her enough for donating her time in this way. I have been working on my shop with her suggestions and I can already see a difference in my views.
1 year ago
weaverwood says:
Good advice, Thanks
1 year ago
AngelinCHINA says:
very very good advice!
1 year ago
Zeedubya says:
Thanks so much for this article. I am actually in the process of revamping my site. Starting with the banner. I need all the help that is offered. :)
1 year ago
scrollybits says:
This is fabulous - thank you for being so generous with your expertise. It's exactly what I need to help me look at my shop and make it better. Happy New Year!
1 year ago
whimsypics says:
<--thinking I should change my avatar to the one I purchased to match my banner.
1 year ago
EvesLittleEarthlings says:
Each Customer interaction is an opportunity. So true and I need to learn more about taking advantage of the opportunity!!
1 year ago
SheilaOx says:
Wonderful info! I am looking for to reading more on your blog!!!
1 year ago
emylidahlia says:
Definitely been noticing that I'm more likely to keep browsing a shop if the seller puts a specific tone into their description of the item. It makes it more fun to read and gives more of a feel for the brand. I need to work on that! Thanks for the tips.
1 year ago
ChrisWDesigns says:
Great helpful and practical advice that is actually do-able!
1 year ago
thevintagevanity says:
super helpful! ready and excited to build my brand!
1 year ago
Fedora says:
Clear and simple advice - Thanks!
1 year ago
iceboxgems says:
Thank you for this great article. Lots of valuable information to digest and get to work on!
1 year ago
denisefike says:
All good advice, yet, Art is a tough sell.
1 year ago
turtlepower2u says:
THANKS FOR ALL YOUR HELPFUL TIPS!!!!!
1 year ago
sparkleandstorm says:
I just started with handmade jewelry and find it difficult to set my shop apart and develop my own brand. thanks for the advice :)
1 year ago
TruEnglishDesigns says:
Thank you for the advice!
1 year ago
camillechung says:
Great article. As someone who specializes in branding and identity development I can only agree with Sarah's points. I often see very cluttered non cohesive branding efforts. A strong brand is often based on simplicity. Something many tend to often forget or oversee. January is a great time to start rewamping your brand and your look for the rest of the year!
1 year ago
arjunajewelry says:
Great post! Thank you!
1 year ago
Rosalinart says:
Thank you so much for the advice, I do something almost every day to develop a unique shop, I found your tips very helpful and I do have great expectations for my shop this year, it has to happen, I want to and I will put all my effort in to developing my own brand, thank you. :)
1 year ago
TakeYourPicture says:
Wonderful article and I think that is very important define a brand. I have a shop of digital works (ATC,ACEO,tags,Banners and more),and on Etsy there are many shops that create graphic works and is not easy !!! But all my customers choose Take Your Picture over another company because all my works are: - in high quality (for print and web); -is very fast in delivery; - I love help my customers to create their projects; -the price is very affordable. -in my buyers I find new ideas and create and create for all them! The true value of T.Y.P. is the kindness with my buyers. I want that all my clients remain satisfied with their purchase,for me is very important! I love read mine feedback this is the great satisfaction for me. And If anyone have need help for create a new banner,digital projects etc..,now Take Your Picture help all of you. Thank's again for this article.!!!! Sincerly T.Y.P.
1 year ago
twigandleafbotanical says:
great article-thank you for sharing!
1 year ago
fallawake says:
Thanks for the wonderful article and reminder to stay true to yourself - whomever that may be! The unique personalities of each artisan is what makes Etsy so amazing.
1 year ago
BatesMercantileCo says:
always great to hear another marketers advice- guess i just need to apply what I've been doing for my customers for years, to our new etsy venture. just in the process of taking some of these steps. Thanks for sharing your thoughts.
1 year ago
nancynelsonjewelry says:
great article--Thank you!
1 year ago
homemadehandmaid says:
That was great! I added a message now to my header... that I think reflects the views and purpose of my shop!
1 year ago
amazey says:
Great article. Thank you!
1 year ago
ShadowDreaming says:
very excellent advise! I can see I have lots of work to do :)
1 year ago
TerraRed says:
Very interesting article, Thanks so much.
1 year ago
NiceAssets says:
Thank you for this article. I've been working on adding inventory and sprucing up my shop - I will be using some of the good advice you have to offer.
1 year ago
aMUSEyourself says:
I haven't been a seller on Etsy for very long, but I've already realized that I would like to recreate my brand and image, starting with logo... thank you for the insight!
1 year ago
iTagStudios says:
This is just what we're looking for!! We're already in the process of a remake on the shop (check out the new avatar), and we really need to focus on making a strong brand statement, to keep us on the road we've chosen (we're prone to wander about, we have so many ideas!!), and to help our customers know us better. Thank you a thousand times over...
1 year ago
amradesigns says:
Great advice! Thank you so much. This year will be all about developing our brand
1 year ago
inkandpaperarts says:
Great article, can't wait for the rest of the series. Please include tips for us food sellers as well! My store could use a facelift, perhaps I'll contact you and we can figure out how to take this business to the next level!
1 year ago
mountaincreekgift says:
This is very helpful! I have been working on this a little bit myself. I just got a new banner from a wonderful designer here on Etsy, and I'm trying to streamline my photographs, labels and packaging to all fit in with the natural, organic, handcrafted, rustic elegance that is the feeling I'm going for in my shop. Thank you so much for the great advice, and I can't wait to read the next parts of this series!
1 year ago
LaBellaTerra says:
So much wonderful information! Thank you!
1 year ago
takokids says:
Thank you! I learned so much!
1 year ago
takokids says:
Thank you! I learned so much!
1 year ago
candyflora says:
Thank you I learned some thing
1 year ago
loveinbloomboutique says:
Yay! It's nice to know I'm headed in the right direction. I just added a couple of things to my to do list. :) Thanks for a great article!
1 year ago
vitariz says:
Oh wow! Exactly what I needed to reorganize my store. Thanks for the advices.
1 year ago
sundryblossoms says:
Word:)
1 year ago
BelieveJewelrySupply says:
Nice information. Thanks.
1 year ago
sundryblossoms says:
Now... hop to it people!
1 year ago
HedonismsCloset says:
Thanks for the advice. Branding is key!
1 year ago
vintageno35 says:
It was a wonderful article. I look forward to following your blog.
1 year ago
BreatheCouture says:
Thanks Sarah! Very informative!
1 year ago
newwavenatives says:
awesome advice! merci
1 year ago
makingtimetc says:
Very helpful and relevant article. I will be working on this in 2011. Thanks!!
1 year ago
lookmean says:
So much to do! So little time! :) I'm glad you're putting out all this great information. It's much appreciated.
1 year ago
FreshRetroGallery says:
Sarah, I love observing the wide variety of branding at etsy. Thanks for pointing out ideas to get there and the importance of integrated marketing.
1 year ago
TeardropHankys says:
I'm working on a design job in LA and can hardly wait to get started working on the marketing end and branding of my Etsy store when I'm finished. It's very exciting and challenging for a non computer age shop owner! I'm excited and love the wonderful advice Etsy shop owners are sharing...this is the year to make it happen !!!
1 year ago
daytonmarie says:
Thanks for the great advice. I am needing to figure this out for my shop and you gave some great pointers to help me out.
1 year ago
EverythingBlooms says:
Sarah!! Thanks so much for this needed advice!! I'm doing a total shop makeover and this information is great! Now I'm obsessed with your blog!! Thanks again!
1 year ago
piecesofelises says:
Thank you for this article! Loved the examples of shops that are doing the right thing! And thank you for the "DIY USP ASAP"!
1 year ago
renegadeperceptions says:
I really enjoyed this article. I think I need to write down (print!) all these ideas and put them into action.
1 year ago
chifinds says:
This is great! Keep more info like this coming! :D Looking forward to this series of articles!
1 year ago
CalienteJewelry says:
Great article! Thanks for the tips!
1 year ago
HappensByDesign says:
Lots of good tips and helpful advice! Thank you!
1 year ago
ladyrachelscreation7 says:
Sarah, Many thanks for the wonderful article you put together. The steps are concise and easy to follow. We can all certainly learn a lot. Again thanks for the valuable information. Have a great New Year, Christine
1 year ago
alopexia says:
Nice article since I just invested in a cute little image image for my brand by the very talented Anneke at http://www.etsy.com/shop/annebeestje. I had to give her some love for her great work!
1 year ago
rolanddesigns says:
taking note...I had been tinkering with some of the same ideas......this confirms it, and I need to start a to do list, and work my way through...
1 year ago
OrotSavyon says:
great posts. will considering it when redesigning my logo
1 year ago
tuckooandmoocow says:
Thanks so much for this article! Branding is something I've personally found difficult...and then one day someone said that I already had a brand and they always knew it was mine when they saw one of my pieces. Maybe now it's a matter of understanding the brand I've created, haha. Thanks so much for the helpful tips and great advice.
1 year ago
BlowingSandsGlass says:
Interesting article. Since I'm a glass artist I've been puzzling over the "packaging" area of branding. I don't have breakage because I pack carefully. How best to to add branding/personality to carefully wrapped and keep the packaging affordable for customers?
1 year ago
sarahmarieG says:
Great article, bookmarking to look back on as I work on developing my shop and identity.
1 year ago
orrjessica says:
thanks i will work on some of those ideas. My shop def needs a more consistant look. and i'm going to work on my listings
1 year ago
ForsythiaHill says:
Perfect examples to illustrate your points! THANKS!
1 year ago
NicePots says:
Etsy is great for the amount of freedom we have to do all of these personal things for our shops. Thanks for reminding us of all we can and should do to stand out.
1 year ago
rebeccasaix says:
Great article, will get to work on it.
1 year ago
BOiS says:
thank you! i had fun reading the article. of course, it's helpful as well!
1 year ago
crossstitchstreet says:
I'm a new Etsy shop but have had a brick and mortar shop for thirty years and you have reminded me to re look at our branding and give a tweek here and there , a well written article. Thanks
1 year ago
vintageprecious says:
Wonderful! Thank you, off to look at your Makery blog! ♥
1 year ago
HandmadeHandsome says:
Excellent post, thank you.
1 year ago
MadebyLinLin says:
Great to consider when designing logo! Thanks :)
1 year ago
aveshop says:
Thank you for your support.
1 year ago
sandytoz says:
Thanks, can't wait to read the series! Newbie on etsy!
1 year ago
Shadowpuppets says:
I'll think about its brand. This is important. Thanks for the directions
1 year ago
TallRabbit says:
I have some branding but I think I need to extend it to all areas. Thanks for making me think about it!
1 year ago
niraschwartz says:
Thanks for the shop makeover tips. They are very useful.
1 year ago
JannyL says:
In process! There's SOooooo much to learn! Thanks!
1 year ago
AFLEBijoux says:
Many Thanks for this Sarah. It would be great if you could have a look at my shop and make some recommandations. Best, Oukassa
1 year ago
gazellejewelry says:
♥.•*¨`*•♫.•´*.¸.•´♥.♫.•´*.¸.•´♥ THANKS !!! FOR THE GOOD ADVICE!! ♥.•*¨`*•♫.•´*.¸.•´♥.♫.•´*.¸.•´♥
1 year ago
StudioConestoga says:
Fantastic advice! So detailed no fluff! Thanks!
1 year ago
FTHWRKS says:
This is a great article and it's right in time with what we are planning to do this year with our store - full on revamp of what's important! Keep up the great work :D
1 year ago
wearaddiction says:
love this article. can't wait for the second one. thanks, it's always good to read great advices & understand what are you doing well, where can you improve, etc, etc
1 year ago
AlphabetMonkey says:
I am looking forward to learning more. Already have a talented etsy seller designing me a new logo , card etc. I have also focused on just boys items to create a niche for myself. I love all the help we get here at etsy!!!
1 year ago
faithnhope10 says:
Thank you! I love getting new, great advice. Every bit helps. Thank you again.
1 year ago
CenterlineDesign says:
Great timing on this series-exactly what I need right now. Thanks!
1 year ago
CenterlineDesign says:
Great timing on this series-exactly what I need right now. Thanks!
1 year ago
PeaceToPieceQuilts says:
Important to be reminded of the basics when marketing. What I may think is obvious about my quilts, may not be to the average person visiting my shop. Excellent ideas about how to be seen and remembered. Thanks for the assistance!
1 year ago
AdeloCreations says:
Great Topic, serious advice, it is good to know, though it takes time to choose what works better for you. To make your brand reflect what you really are and want is a constant challenge...
1 year ago
isamocrochet says:
gosh - so much think of now, thank you so much for directing me - I hope this can help me! :)
1 year ago
artofisaac says:
Good advice to put into action. Thanks.
1 year ago
HeadsUpGirls says:
Great article for January. So much practical advice & I can't wait to get busy working on all of it. Thanks so much!!
1 year ago
Toodlesbynadia says:
This is a great topic. I try to use these principles in my shop and in my mobile shop when I attend festivals. I like for people to see consistency when they shop with me either in person or online. Thanks a bunch!!!
1 year ago
AutumnLeavesJewelry says:
going to read again after more coffee, thanks so much for all of this wonderful information
1 year ago
RenataUniqueGifts says:
Great advice perks up my energy. Hard to wait for next tips. Thank you a ton and eight grams! :)
1 year ago
YOURDAILYJEWELS says:
Great article and perfect timing for tweaking 2011 business plans. Thank you for this motivating piece.
1 year ago
FernHollowFinds says:
Very informative article with great advice, just what I needed to start the new year off. Thanks!
1 year ago
LucysCottageCrafts says:
Thank you, looking forward to the next one.
1 year ago
AllthingsWood says:
Great information and points to consider. Thank you.
1 year ago
kpdesigns07 says:
Hadn't really ever thought of those things being a brand. Might be time to reconsider some things!
1 year ago
dragonpop says:
This year I vow to consume as much business advice as I can get. What a great topic with which to start. Thank you!
1 year ago
ParisianDreams says:
Great advice, looking forward to this series of makeover articles.
1 year ago
MyBluePeacock says:
Very inspirational info....Thank YOU!
1 year ago
kt40 says:
i am looking forward to this series!!
1 year ago
jandem says:
Thanks for the insightful information. Sarah's Makery blog is a great business tool too.
1 year ago
wreathsbyrobin says:
Thanks for the advice! As a new Etsy shop I can use all the help I can get! Looking forward to a great year!
1 year ago
princessdoodlebeans says:
What a great help this was!
1 year ago
ionesAttic says:
the Allen Company is a standard bearer for marketing vintage with contemporary appeal, I'm a long-time fan.
1 year ago
mazska says:
Thank you for the tips.It's really helpful. Now I just have to put it in practice.I'm looking forward to the next one.
1 year ago
DivineinTime says:
Terrific article. I was already working in this direction so it's good to know I'm moving in the right direction and it's a great checklist to help me focus and make sure I don't forget anything.
1 year ago
hottinroofneworleans says:
Thanks for the brilliant article, Sarah! But...what does 'USP' stand for?
1 year ago
dragonflymystdesigns says:
Great article!! Thank you so very much!!
1 year ago
dreambigcurecancer says:
I am so excited for this series of shop makeover newsletters! I love your article Sarah and can't wait to get started on my building my brand. I am a also a new shop and love the advice and encouragement etsy provides.
1 year ago
mozelladesigns says:
Wonderful article! These are some things I've been meaning to work on so it's great to have an article with tips!
1 year ago
britpals says:
Thanks for the tips. I see that I have some thinking to do!!
1 year ago
UniqueDollhouseMinis says:
Great article. I am a newbe and would appreciate all the advice and tips available to make my shop appealing and give it a professional look. Thanks so much!
1 year ago
HeartBones says:
Excellent article. Thank you so much!
1 year ago
byNikki says:
Oh this is so wonderful. I have been lacking something for my shop, and well after reading just this article, my work has only begun. Look forward to the rest of the series. Thank you
1 year ago
carolinemixon says:
What great advice. Thank you for reminder of importance consistent image is all about
1 year ago
FoxyFurKeychains says:
Wonderful, branding is everything! Thank you and keep them coming!!
1 year ago
PoplarRidgePottery says:
I haven't been active here on etsy for a while but with the new year I have new plans. This article was very helpful and encouraging. I will be photographing and listing my items in the comming days. thanks
1 year ago
PaperedFair says:
Great ideas and inspiration. Thank you, Sarah, for sharing your success techniques with us!
1 year ago
HulaGirl1922 says:
great advice! thank you ♥
1 year ago
kabellos says:
Deactivating listings that didn't flow with the theme of the shop created a cohesive store. Who would have thought the result would be the Stickman store.
1 year ago
peapodray says:
Great Read, Love the ideas and inspiration Thank for giving us this information.
1 year ago
earnestefforts says:
Thank you for the fantasic article. Added some new elements to branding for me to think about!
1 year ago
junkomiyakoshi says:
Lots of good advice! Thank you and looking forward to the following issues!
1 year ago
WhimzyThyme says:
Thanks so much - great advice.
1 year ago
LushCluster says:
Wow I really need to get on this. But your article makes it very straightforward so I am excited to do it. Thank so much! Keep up the good work...
1 year ago
glorystore says:
great advice! thank you.......
1 year ago
ELTREBOLDE4 says:
Thanks a lot, a very good advice!!
1 year ago
SparklingMKDesigns says:
This Is a wonderful article! I can't wait to hear more and implement all these tools! Thanks for the awesome tips!
1 year ago
RosieFace says:
This article has all the key points of a Start Your Own Business book that nobody has time to read especially when you're already balancing life, kids, and starting your little shop. Thank you.
1 year ago
LisaMicheleProducts says:
One of the best articles I have read! I realized that my branding which I paid lots for does not come thru in my shop, and other social media marketing site! Lots of work to do! Thank you so much!
1 year ago
JaniceCordeiro says:
Very well done and very helpful.
1 year ago
HancoxHomestead says:
Good advice to start the new year with, I having been working hard on my product pictures but I think I need to tweak my brand so it comes across clearer! I'll be sure to check back to see what other advice you suggest! Helen
1 year ago
ShinyRockDesigns says:
Thanks - I need the motivation to improve my shop. Any suggestions on how to differentiate between brand and style? What if my style changes? Sometimes my work is simple and other times it is showy.
1 year ago
SeedFactory says:
Thanks! This is a helpful jumpstart on improving my shop!
1 year ago
sarahndipities says:
Really great tips and ideas! Thanks so much!
1 year ago
GiRLStreetVintage says:
Thank-you for sending this out. A great deal of work went into preparing this article and we all appreciate it very much. GiRLStreetVintage
1 year ago
PlantingJoy says:
I loved the article. Now I just need to get to work putting the great info into action! Thank you!
1 year ago
ElegantlyHandmade says:
Very good information for setting up my new etsy shop. I have found all the information in the sellers handbook and newsletter very helpful. Look forward to more. Thank you!
1 year ago
SandyNewhartDesigns says:
Thanks for the great information! I just joined Etsy in Nov. 2010. I'm so excited to building my shop and looking forward to 2011. Thanks for the ideas and motivation!
1 year ago
shannamastersdesigns says:
Thank you for the information, and motivation. What a great way to start off the new year. I am looking forward to the entire series.
1 year ago
kateskrochet says:
This article was very imformative. Thank you for sharing.
1 year ago
folkartwoodcarving says:
Great article. Super points.
1 year ago
InMaterial says:
Time to get to work. Thanks for kick starting me!
1 year ago
BabyZooArt says:
Very helpful article! Thank you!
1 year ago
SerenityLure says:
This is an excellent article. You're fabulous!
1 year ago
vintagenelly says:
Very helpful information. A lot of new ideas to think about - great for everyone, newbies as well as people who have had shops for awhile. Thanks so much!!
1 year ago
GREATBOXER says:
Great article. Thanks for the tips.
1 year ago
DancingMooney says:
building your brand is definitely about personal discovery, I can SO relate to that! wonderful inspiring article! ♥
1 year ago
jenniferCrowe says:
Got me thinking - thanks.
1 year ago
summerwoodphoto says:
This article is super helpful and I really enjoyed it! Great advice Sarah! Thanks!
1 year ago
SweetHeirlooms says:
can't wait to read more.....:)
1 year ago
MixxMedium says:
great advice
1 year ago
nocarnations says:
Thanks for the reminder...Now how can I make my shop band better...hmmmm. Great article!
1 year ago
alexandratiara says:
really useful info here! thanks x
1 year ago
GemdropsoftheFalls says:
Great tips Sarah! We implement a lot of your suggestions already and will start some new ideas too. We are known for our customer service and packaging. We're working more on our photographs and descriptions. Every detail is important!
1 year ago
PinkSherbert says:
Very interesting, thankyou
1 year ago
brookeelissa says:
Thank you. I've only been up and running a few months and I am still in the process of fine tuning . . . It is an ongoing process. Thanks for the great advice!
1 year ago
bhangtiez says:
Great advice....thank u so much!
1 year ago
curiouscleo says:
Great article ,thank you.
1 year ago
frenchdip says:
Very enlightening! Thank you!
1 year ago
juliacakevintage says:
This is an amazing piece of information. Thank you Sarah! I've already changed my "welcome" info a bit. I need to print out and save the info from your Makery page so I can write to you after I get more items in my store. I can't wait! :-)
1 year ago
thebeadgirl says:
awesome post!!! thank you!
1 year ago
livedecor says:
Thank you for a great educational article. It's a fabulous and eye opening read!
1 year ago
Bending says:
Thank you so much for offering guidance in how to market and make your product stand out more then the other artists.
1 year ago
sassefrass says:
Very inspiring article. I feel empowered with a burst of newly found motivation to get to work with these highlighted key points. Thanks for sharing!
1 year ago
JewelryDeli says:
Great article. So much to think about and implement. Thank you.
1 year ago
pinkbijou says:
helpful thanks!
1 year ago
JLNilsson says:
Wonderful article! Looking forward to applying what I learn and growing my business in 2011.
1 year ago
DotD says:
super helpful....now to put it to use... Thanks :)
1 year ago
PlanetCalamari says:
I have some work to do.. this is overwhelming since i do not have one type of art that i do!
1 year ago
tfamily5 says:
Awesome! Thanks for the updates!
1 year ago
zehland says:
This is a great reminder for me to use language throughout the listing and sales process that reflects my brand. Thanks!
1 year ago
RedBirdMakes says:
YES YES YES!! Thankyou for getting me inspired to make a few tweeks and changes to my page - a great way to begin the new year. I might aswell start as I definately mean to go on....
1 year ago
VintageExpedition says:
I just opened and I am learning the process of evolving as a shop....keep the info coming!!!
1 year ago
urbanfringe says:
This article couldn't have some at a better time...something I will be working on over the next few days!
1 year ago
ihearttoys says:
Great tips. This is definitely something I will be working on!
1 year ago
MOAS says:
Very informative, thank you!
1 year ago
GoldenDaysAntiques says:
So, so helpful for those of us new to Etsy. I've learned so much in just the few days that we've been opened. Now I need to put some of those ideas to work.
1 year ago
McHats says:
Good Article!
1 year ago
brandtsjewellery says:
Thanks for the great advice. Still working on all the aspects you have pointed out! Ayshe
1 year ago
welldressedcupcakes says:
thanks so much! very helpful
1 year ago
abigailsclothing says:
Great article and very helpful. This subject is so important and a great reminder for the new year! Thank you sooo much for the excellent info.
1 year ago
PyromancerDesigns says:
I think this is definitely something we can all work on, thank you for sharing and I look forward to the rest of your series! I am rethinking how I refer to my products... It's not just a necklace or a pendant, but a Hand picked, carefully crafted Magic Item, Infused with energy and love. But that second one is a bit of a mouthful.
1 year ago
HollyJewell says:
As a newbie shop owner I really appreciate all the great advice on how to improve. Excellent article! Thanks for sharing!
1 year ago
mylaneybug says:
I love reading articles with good helpful tips like this!Thanks!
1 year ago
InformalEleganceKids says:
Wow, thank you so much for that great information. I just opened my shop and will put this to use! Thanks for the much needed motivation and tips!!!
1 year ago
TheLittleCorner says:
Great article. Thank you so much for the useful tips!
1 year ago
CountryRoadWoodworks says:
New year - new shop makeover. Thanks for the tips and inspiration to get started! Can anyone recommend a talented, reasonably-priced graphic designer to create a logo for me?
1 year ago
randomorder says:
Thanks for the very well prepared article. My daughter lives in the same neighborhood where your shop is located. She has been very pleased with the transactions you have completed for sales of her items! Dona
1 year ago
shanybugaboo says:
Awesome tips! Thanks a lot! I will use them. :)
1 year ago
TagAlongAdventure says:
Thanks for the great ideas!
1 year ago
WyvernStudio says:
Branding has been a topic of conversation lately with my fellow business owners. I think this becomes something quickly overlooked but what customers will be most looking for. Thanks for the ideas and encouragement.
1 year ago
CharmedAsAlways says:
Thanks for such a resourceful collection of info. I can't wait to get started putting these ideas into action!
1 year ago
DilettanteCreations says:
Thank you so much for this so precious and pertinent information as I am starting on Etsy and constructing my Etsy shop day after day.
1 year ago
TheBoutonniery says:
awesome article, thanks so much for sharing with us! i'm new to etsy and this explains a very important aspect i hadn't really thought of, can't wait to go home and start my new banner design!
1 year ago
artworksbycarol says:
Hey Sarah, My husband & I grew up in LOUISVILLE ,Mom & dad are still there,We visit often, It's a great city! GO CARDS!
1 year ago
goldminetrash says:
Nicely done article : ).
1 year ago
GlassnMore says:
I'm really trying to work on my store - thanks for the tips and I look forward to more advice in 2011!
1 year ago
s24cooper says:
I have to redo my shop but some how lost the drive. not completely just... it's hard to sell stuff and that can deter a hard working mom of four.
1 year ago
jewelrybyamyt says:
This article has given me a lot to think about. Thank you!
1 year ago
arsniccandy says:
Oh etsy...you and all your helpful articles:) I love you. You are so fabulously swell:)
1 year ago
2CountryGrls says:
Yeah... I am in love with etsy and its many artists. This site makes me think about my values and those of my shops. Thank you for reminding me why I am an artist an a country girl. To spread it around!
1 year ago
wendysuniquecreation says:
Wow, great info. I knew I needed a shop logo, but I just can't seem to figure out what to use as a logo. I want something that fits my shop name and the different crafts I make, but it also must fit soap making since I plan to get in to it. I definitely need some help with my logo. I'm bookmarking this to refer back to it.
1 year ago
buddyxdesigns says:
Great information, WOW I really am going to have a busy start to the year, thanks for the advice.
1 year ago
sureynot says:
Thanks for the advice! I look forward to reading the next tips as well!
1 year ago
HanseART says:
Thanks you for the great advice. This is definitely something I will be working on!
1 year ago
beautywatcher says:
great tips. on etsy, my logo changes to keep the interest up--avatar being the logo.
1 year ago
sunkae says:
***Great info!***
1 year ago
orchardfarmsoap says:
Wonderful article!
1 year ago
JenniferLynnProducts says:
This is great info. I'm entering Year 3 in business, and I'm still trying to nail down these elements. I'm already designing my materials with my chosen color scheme, but I need to refine my logo and get it on EVERYTHING. Still have not managed to figure out who My Audience is, though. I think this is going to be a great series, and I intend to follow along seriously and try to get things done this year.
1 year ago
oldskooljunk says:
I've changed my logo and worked on the personality of my etsy shop soooo many times. It's fun getting creative and playing around with Photoshop. Eventually you hit the mark and it all comes together, it really just takes time to get it just right.
1 year ago
OneClayBead says:
I enjoyed the probing in depth look at branding. I hadn't thought of customer service as part of it, but that makes so much sense. Enjoyed this tremendously!
1 year ago
Peppersplacedesigns says:
Really gives you a lot to think about. Thank you for the post.
1 year ago
daxdestash says:
A very helpful post - branding is worth thinking about in more depth than I have to date. Thanks.
1 year ago
ZambakDesigns says:
Great advice... now off to work: new avatar, more thought about branding, and the search for a good logo.
1 year ago
yorokobiness says:
thank you for the post, Sarah!
1 year ago
andralynn says:
Articles like this are so important, because sometimes it's hard to turn off the creative side of the brain and think about the business side of things. Thank you!
1 year ago
poppyhousepottery says:
Thank you so much for this article! I appreciate every single bit of information! So exciting and inspiring! OX...Paula
1 year ago
GotMilkGlassAndMore says:
I've been reading all the how-to articles and tips to get my shop up and running. Another great one! Thanks much.
1 year ago
storiginals46 says:
Thank you for the tips very good advice! All the best.
1 year ago
AppleGlassOriginals says:
Thanks for the helpful advise!
1 year ago
WireEffectsbyKendra says:
Thank You!!!
1 year ago
silkoak says:
Sarah, Wow! Thanks. The article gave me a clear picture of what I'm missing in my branding. I'm excited to play with filling in the gaps. Very helpful!
1 year ago
LeeLeesCloset says:
Thanks Sarah! I have some work to do!
1 year ago
adorejules says:
I had flagged this email and finally was able to read it. Many useful tips. Thanks so much for writing and I will be reading the 2nd in the series next. I'm looking forward to all 8 articles in this series!!
1 year ago
chainone says:
THANQ THANQ THANQ from the happiest hooker in Florida!
1 year ago
amberstudios says:
Thanks, it's always good to read great advice! Waiting for more.
1 year ago
forman says:
Thanks! Great information to read as I'm new to Etsy!
1 year ago
OliveLongstocking says:
Great Advice. Many thanks, as I'm new to etsy and still navigating the site, and my new laptop !!
1 year ago
zelda110 says:
super smart! thank you!!
1 year ago
FancyLynnDesigns says:
Thank you for the great advice. There is a lot to think about. I have put a lot of thought into all the other aspects of my business, but now I see that I need to focus on my branding. I will spend some time thinking about my branding.
1 year ago
CLWPottery says:
Sarah, that is wonderful advice! Thank you so much for all of the information.
1 year ago
thevintagewife says:
I appreciate the insight from the professionals when it come to shop set up. This encourages me to continue to tweek my shop and watch for any inconsistancies I may have. Mixing it up may be tempting as an artist but being consistant makes sense.
1 year ago
Watercolorsbywayne says:
Thanks Sarah, Excellent tips on consistancy! I just opened the day after Christmas and a few days ago I had my first order. Enjoy! Wayne
1 year ago
theHouseAcrosstheBay says:
Thanks for the info and inspiration, Sarah!
1 year ago
ImagineThatCustDesig says:
Thank You Sarah for your Expertise in Branding. Great Advice! Tammy
1 year ago
LoveJoyHope says:
My name is also "Sarah". From one Sarah to another, thank you so much for your help! I look forward to furthering my sales with your advice!!! Love and blessings~
1 year ago
michabella says:
Great article. This is something that I have been working on and will continue to do so. Thanks for all of the advice :)
1 year ago
beadedembellishments says:
Thanks for this article. There's something for everyone here. Denise from Beaded Embellishments http://www.etsy.com/shop/beadedembellishments
1 year ago
Milltrash says:
Great advice
1 year ago
violetandmay says:
fantastic! already got started on the advice, thank you
1 year ago
JacquelineJewelry says:
Thanks for the advice. I'm having a logo designed as we speak.
1 year ago
SKMartworks says:
Great article and even better... connecting with the writer afterwards! Super helpful! And for all of you looking to create a new logo, I used www.99designs.com and was very happy with the results. Check out my website if you want to see mine as a sample. www.shopSKM.com www.facebook.com/SKMartworks
1 year ago
CreativeStash says:
really nice article, glad I gave myself some time to read it and hop over to Makery tonight to read more about target market. really good to the point info. Thanks!
1 year ago
Studio541 says:
Thanks for the sharing your article.
1 year ago
HappenstancePaper says:
Great Posting! Branding and Target Market=Key Thanks so much for sharing!
1 year ago
DandelionJewels says:
Great post, very helpful information! Thanks!
1 year ago
CroShelly says:
Thank you for the information. Very helpful :)
1 year ago
RockRebelVintage says:
this is so helpfull!! thanks!
1 year ago
ParadiseJewelryShop says:
Sarah I am also from Louisville and I read your information and it is very helpful and I have some work to do to help get our business off the ground. Any comments you might have would be great too. Thanks
1 year ago
SilverSmack says:
So many great ideas to work on! Thanks!
1 year ago
voodooville says:
Great article, thanks x
1 year ago
DesignsbyLQ says:
VERY informative... I need to rework a few things! Looking forward to all of these articles! Thanx!
1 year ago
swankness says:
This is an amazing article! Thanks so much.
1 year ago
cespetitsriens18 says:
Great article, we all know the importance of a logo :) Also, there are several shops on Etsy proposing logo creation, professional banners and web & graphic design...worth to take a look :) My shop is an example of that but there are plenty of other shops doing the same at Etsy with great results. X
1 year ago
LaNomRahDesigns says:
This is exactly what i have been looking for. Still in the phase of creating my brand, discerning my look and finding my market. Great tips! Thanks!
1 year ago
aRtiSticINCLINATIONS says:
Wonderful information! Thanks!! Check out my shop, Artistic INclinations.. give me some advice folks :)
1 year ago
ecstaticmonkey2000 says:
Really good article- I'm starting to re-brand my shop straight away!
1 year ago
theminabucket says:
this was great information and so very helpful, thank you!!!
1 year ago
tubtoo says:
Great info, thank you!!!!!
1 year ago
NeverMidnight says:
great and helpful info.
1 year ago
Lollitree says:
This is great info, thank you! I've recently redesigned my shop identity after spending a long time "discovering" my shop and who I am as an Etsian. I can't wait to take it to the next level with more promotional materials, branded packaging and online exposure. My shop feels so much more solid and stronger to me with a real identity!
1 year ago
CUSTOMCUTDECORS says:
I'm new to ETSY and need all the help I can get! Thanks so much for the info.
1 year ago
melange4you says:
Looks great.......thank you...
1 year ago
Shmeegs23 says:
This is very helpful! Thank you :)
1 year ago
TheBabeShop says:
Excellent article! So much wonderful information! I am gonna have to get to work on this right away.
1 year ago
ourlittlestudio says:
A wonderful insight into marketing for those of us who are highly creative but not equally business minded. Thank's so much Sarah for your invaluable advice x
1 year ago
pikula says:
great advice! thank you.
1 year ago
cproctor32 says:
I found this site very resourceful when I was creating my company identity. Free Logo Services I don't have a design background, so for me, it worked. Just wanted to pass it along...maybe it can help someone else and its very cost effective. You can keep the file after its created for under $40! And they offered free business cards!
359 days ago
cproctor32 says:
http://www.freelogoservices.com. The Link might help! sorry
355 days ago
MiLuv2Create says:
Thanks A LOT !!!! : )
345 days ago
Chocchipdesign says:
very nice thank you ^.^
339 days ago
MeAndMyShadow2011 says:
This is alot to think about...thanks for all the great advise.
335 days ago
CoolMamaArt says:
just started the store and have been looking for helpful tips. thanks a ton for the info!
311 days ago
lapuzelo says:
thank you~! learning~!
307 days ago
Hezalnut says:
Thank you very much! It was really informative! ;)
290 days ago
JewelsandCrafts says:
Hmm, you've given some tips I haven't thought of. Thank you!
279 days ago
jinny888 says:
thank you very nice information for me
277 days ago
yurway2 says:
Thank you I sure can use those tips very informative.
270 days ago
suecdesign says:
This is great info. I really want to improve my shop.
265 days ago
JallensArt says:
I think the tips are good . To bad I cant use the info . For some reason my etsy web site isnt available to my buyers . When my customers go to JallensArt@etsy.com , They get a message saying , unable to find JallensArt even when they go to the main home page . WHAT IS GOING ON !!!! I have not been able to talk to anyone at Etsy about this problem an emails to etsy have gone answered . I need to have someone from etsy contact me . I can be reached at 240 354 2158 . Is there a number to call to talk to someone about this problem ?
263 days ago
FibreArtPlus says:
This is realy good stuff, very interesting reading. I will be implementing some of the advise into my Etsy Shop. I am a new commer so wish me luck. Thanks Pet
225 days ago
SeasonalHeart says:
Loved this article. Very helpful information! In fact, reading the Little Sapling Toys profile that you highlighted inspired me to create my own blog on Tumblr... Nothing fancy yet, but: http://seasonalheart.tumblr.com
220 days ago
brendasbijoux says:
Great food for thought. Thank you !
186 days ago
olaatif says:
thanks alot for these advices
137 days ago
Kristin Mika from HamptonPaperDesigns says:
great advice - thanks so much for posting this!
63 days ago
CitySisters Robin and Joanna from CitySistersShop says:
Terrific advice and resources! I appreciate the shop examples.
59 days ago
Annette Ewert from thebloomingcornercom says:
great ideas! thanks for the advice~
36 days ago