Your photos are one of the most important aspects of your shop. They represent who you are and what you’re selling; they set the tone for your shop and can single-handedly inspire a purchase. As a vintage seller, you often can’t simply renew a vintage item listing when it sells; you need new, unique photos for each unique item that you list. Therefore the time you invest to photograph each and every item in your shop can quickly add up! Here are six simple measures for cutting back on the time it takes to photograph your items this holiday season.
1. Studio setup. Dedicate a spot in your studio to photograph. Keeping your tripod set up, props out, dress form ready, or backdrop hung, will allow you to quickly access your equipment and drastically decrease your setup time. While having a dedicated space is ideal, it’s not necessary. If you’re not able to do this in your itty-bitty New York City studio apartment, make your efforts worthwhile by shooting a large group of items every time you need to set up your photography equipment.
2. Batches. There are several elements on vintage pieces that are worth documenting for your buyer: labels, marks, tags, stamps, zippers, hemlines, prints, patterns, etc. Different aspects of a piece often require different photo formats. Shooting on figure, from above, or at dynamic angles are all different ways to capture those special details. To save time, shoot items in batches and photograph all items in one format before switching to the next. Again, this will minimize any set-up and take-down time between each shot.
3. Camera settings. By carefully crafting how your images turn out when the shutter releases, you can minimize the amount of post-processing or editing you need to do to your photos. To perfect your images, read your camera manual and familiarize yourself with common settings and presets. If you find yourself spending time cropping or lightening/darkening your images, change the way you’re capturing the original image to eliminate this step.
4. Remote. The self-timer on your camera is an important feature that will minimize camera shake and image blurriness. That said, most camera self-timers count down for 10 seconds or more. A simple camera remote can allow you to capture even more images in the same amount of time. Win!
5. Coupling. Have two items that are sold separately, but can be photographed together? Not only does this reduce the total number of photographs you need to take, but it’s also a good way to cross-promote (link to the other piece in your item description!).
6. Photoshop Actions. For you Photoshop lovers out there, consider creating specific Photoshop Actions for your vintage images. Then apply the Action to the entire group at once. This will help you save time with repetitive edits, just be sure that you continue to monitor individual photos for quality.
Have any tips on how to capture quality images, quickly? If so, we’d love to hear them below!