Understanding Your Search Ads Stats

It will be interesting to see how this all plays out!

Thanks for the help!

hmm.. i am tempted to give it a try...

So i wonder if etsy will track a buyer even if they come back weeks later to buy?

Great idea!

I signed up last week to start today, we will see how it works :)

Thank you my ads started today so I will be patient.

I am looking forward to following the stats for my search ads, and appreciate this extra help understanding the numbers!

Thank you for the information

I am very excited about the ads! Looking forward to learning more about the keywords and how to make this work for my shop.

These numbers will definitely come in handy!

Thanks so much for explaining this a little bit better. I'm excited to give it a shot!

Appreciate the info. Thanks

Running a search ad... we'll see!!!

Thanks a bunch! Ill be watching it all day to see what happens :)

Just when I thought I had this whole Etsy thing figured out! hahaha LOL. Thank you for all the help and info about this change.

Just started running one today. Thanks for the info. It's helpful.

How do we find out about the varied cost of keywords? Which are the more expensive/less expensive ones? A little confused by that... Thank you!!

Thank you fo rthe info... My ads started today (fingers crossed!)

Thanks for fleshing it out a bit more for us!

I'm still a little confused about how this works but I signed up and my ads start today. I'll be checking in all week and waiting not-so-patiently. Thanks for the info.

Sounds great, so I signed up today! Network, network, network.......

will see the,stats will tell.

Thanks for the opportunity to get my shop more viewers.

Had only a few impressions so far. I tried to search my own keywords without logging in to my account. My add didn't seem to appear even after waiting on the page and reloading for 2 mins.

Thanks so much for keeping us up to date all the Time!!

My ads started today, I'm anxious to see if it brings any buyers!

I do like to check the stats once in a while. Interesting!

Thanks for the info!

really love the stats!

Thanks

Thanx! I want to stay in the loop.

I, too, am unclear on the cost of the key words. And what exactly are "impressions." Don't get why this number would be different than views.

I would love to receive more info on this!

Thanks ~ wanna stay in da loop as well not lost in outer space. lol.

Thanks for the info. :)

Very helpful :)

very helpful - crossing fingers

Thanks :o) signed up last week. Good luck to everyone!!

I like how easy it was to set up. I can't wait to learn

Signed up~starts tomorrow~will have fingers crossed :)

I'll hang in there for the 7 days. It'll be neat to see how this all works out. Crossing my fingers. : )

I just wonder how many of these impressions are the signed up etsy sellers checking their keywords? Until the fever runs down, I don't think we will be able to tell the real from the "just checking"!

Not sure I like the idea of "un-levelling the playing field" by paid-for ads within Etsy. It seems geared towards giving the advantage towards bigger sellers somehow.

thanks for the explanation this was helpful

So far, I'm getting about 50 times more views from just regular views. I wonder if the ads should be charged by views rather than impressions. Or maybe I need to adjust my keywords, too. That might help, too. Hmm...

Thanks! Signed up and my ads seem to be running today. When I search anything right now though, the Ads bar keeps appearing and disappearing from the top of search pages. Wondering if this is a bug or if it supposed to be like this?

A handful of my keywords are no longer returning any ads when I search for them, even when I'm logged out.

Thanks for this. I am just wondering why the most important tags do not appear in my chosen section for the ads. Does this depend on my choice of impressions and the amount I choose to pay?

My ads started running today too , I sure hope it helps my sales, thanks for the info, I'll be watching and learning

I posted this question under another blog, but I'll pose it here, too: My question/concern is that while I can determine which of my keywords are most effective, resulting in the highest number of clicks per impression, Etsy doesn't seem to be optimizing this information...for example, my top keyword according to Etsy is "native", which has 580 impressions but 0 views, while they keyword "southwest" is way further down the list, with only 90 impressions but 7 views. After 24 hours, "native" still seems to be getting a lot more impressions than the vastly more effective "southwest", so I don't understand why Etsy hasn't bumped "southwest" up and knocked "native" down. Is anyone else experiencing this problem? Is there an obvious solution that I'm missing, other than to remove "native" as a keyword? Thanks!

so far - 2 days running only like 10 views - 2 favs - no sales from search ads... a lot of impressions. crossing my fingers that the next 5 days brings better results. i love the stat reports - it is great to be able to track everything so you know the results of your money spent. Thanks Etsy for this great feature!

I just signed up yesterday, and made a sale today! I really like the stats! Way to go!

Two days.... 5 views!? Bummer.... =(

I want to hear results from fellow Etsy sellers. Does it really make a difference? It would be great if we really will have more sales.

I did a whole day yesterday and only had two views so...either I'm not doing it right or the system is broken. I've noticed while searching I don't get items that are even kind of close to what I'm searching for too :(

Love the Search Ad Stats! I look forward to the lab for a more in-depth understanding.

Thanks for the great info! I'm not sure if you're fielding any questions here - according to my stats, one of my orders from yesterday resulted from a search ad, but I can't tell which one. Will there be a way to differentiate those items sold as a result of the search ads?

Thank you for the info! I'm not sure if you're fielding questions here - but - According to my search ad stats, one of the orders I received yesterday was a result of a search ad but I can't tell which one it was. Will there be a way to differentiate orders which resulted from search ads?

Thank you for the information. I signed for this and started yesterday. I have same questions as JustColor and kaytwoclay - Also, the tags that work best for my shop don't come up as an option on the list to choose. Woldn't be better for each shop seller to be able to choose the words, same as when you add a new item?

Thanks for the info! I'm not sure if you're fielding questions, but- According to may search ad stats, one of the orders I received yesterday was the direct result of a search ad, but I can't tell which one. Will there be a way to differentiate which orders resulted from the ads?

Question: Is a key word that gets 10 times more results than any other key word a good thing or a bad thing? It doesn't get any views but it gets lots of impressions. Any thoughts?

I like the point you made about giving it 7 days so see what the ads really do.

Looking forward to additional information. Very informative to see which keywords are searched and which items.

Great information. Definitely will be staying tuned for more. Had my first sale today from my search ad so I'm happy. Paid for week one :) Watching my numbers like a hawk LOL

I found it very uncomfortable not to be able to choose our own key words/tags. The tags given by Etsy is very common, wide range and sometimes out of focus... I don't think this tagging system is going to work well for lots of sellers. I think Etsy needs to advertise "Etsy" to bring more potential buyers to the site rather than earn more money from sellers to advertise sellers to sellers. I'm not impressed with the results at the end of two days. Far behind than usual traffic!

Thanks for this info... I was having a hard time understanding :-) Can't wait to see the results at the end of the week.

When do the ads run? I have tried searches and not seen ads. How does this all work?

I am interested in participating in the Search Ads Stats online lab where we can learn about the finer details of running a Search Ad campaign. Hope to gain more business as all of us Etsy sellers would like. :)

how do I get an add?

Looking forward to the online labs. xo, MJ

I just started this new program and will try it for a week...if it sends business, I will certainly used if on a weekly basis. Thanks for making it available and hope Etsy sales will pick up.

Should have put on my glasses..."use it" not " used if."

Thank you so much for this article, it has helped me understand the numbers a little better, and I am definetly interested in an online lab!

Just signed up and will try it for a week. If it brings sales. I'll continue on a weekly basis.

thanks Natalie~ very helpful information!

Thank you Natalie, this helps. I am trying search ads for a week.

I agree with StoneAlone.

Why doesn't Etsy advertise more? When I tell people I sell on Etsy so many never heard of it.

Gave it a try....hope it works ! ! ! !

Ok so I am trying it too and fingers crossed it works as still not sure I fully understand it :)

Very interesting. All of these stats are very helpful Etsy, thank you!

Enjoying the stats and interested in finding out about the lab. Thank you!

Thanks - I definitely need to get savvy on this!

Waiting eagerly for the finer details!

Count me in for the lab! I just started and am also a little confused by the fact that even when I have just p

Whoops! Posted accidentally ! Anyway I just dont see my stuff when I search ( on the first page anyway) even though its recently posted, and things there have been there for days... How does that work? Thanks for the tips!

Planning on adding new items this weekend. This would be a great time to give this a try. Been wanting to promote! Note: I have noticed that Sundays seem to be big shopping days. Thanks for all the helpful hints!

Yes, interested in participating in the workshop. : )

So far, 2 views, no sales through the ads. More views and sales through my regular listings. Plus~not impressed with key words picked, would rather pick my own. So far, just money wasted....maybe will pick up later???

I'm not at all impressed by the keywords picked. My key keyword isn't on etsy's keywords lists. When I type in my keywords on search I get ads for products totally unrelated to mine. How is this going to work. I've had four listing views since Wednesday. Not great in my opinion. Etsy - this needs some work!

Thank you. While your video answered some questions for me, there's still some stuff that I don't understand here, BUT I'm going to give it the recommended week (maybe two) and then I'll assess if this or isn't working.

It's an extremely positive step forward and a similar concept has long been used by Google (very effectively) - from what I understand, the keywords Etsy automatically uses are generated based on your items' titles and the tags - if you are concerned that your keywords are not showing up, I think it would help to edit your titles so that they contain some of your primary/important keywords - not sure; however, I think that's the way it works -

I'm looking forward to the lab to learn more about Search Ads - no sales yet but I like the concept and the detailed stats.

WOW my sales dropped significantly ;'( I can't even see my items when I post them, were can they be seen now??? since it was substituted by the ads and my relevancy is in page 7 to far for customers to see me. Any suggestions??? I feel anxious because this is my only income ;0. Hope I can make sense of all this, I just celebrated my 3rd year Anniversary and it was my best month ever...I don't want to go from ALL to NOTHING like today it is the first time in 3 years not even a dime in sales ;"(. Have a great weekend to all, Annie42 for AR Creations ;"(

Wow, what a change...were do I get to see recently posted...how is it that potential customers see the listing when i can't even see them??? In it's place are the ads. In the relevancy search my item is in page 7 too far for customers to search through and see me. I just celebrated my 3rd year Anniversary and sale was a huge success THANK God it was before the ADS because from being the best Sales ever in 3 years...for the first time today I had zero sales not even a dime never before seen and I anxious to wonder why, if all the changes are suppose to be better. Need to know how this really works because this is my only income ;"(. I did pay for ADS so hopefully at least I will be seen from time to time, hopefully, but that means that every sellers has to invest in ADS if you are not one of the lucky ones to pop up in the first 2 pages of the relevancy, by the way can someone explain why if the relevancy is automatic it hardly changes because the same shops are in the first pages and no matter what I place on my tittles and tags can't manage to move from page 7??? Any help will be appreciated. Have a great and safe weekend to ALL!!! Annie42 for AR Creations ;"(

I'm interested.

I'll give this a go.

Am very excited with this new feature and already put the ads. I have seen my sales have been increased in last couple days but not sure if it is result of the ads. The stats did not show there is any order from the ad, but am not sure if someone click an item via ads but then find other item from my shop and purchased, not sure if this sale will be considered in the 'order'. Hope will get more information from the lab. Anyway, at lease my sales have been increased obviously!

So far ads are a complete bust....I'm making sales, but none related to search ads. I LOVE etsy but I fear all the changes are having unintended consequences. For instance, artificial relevancy has populated the top pages with items, sometimes, that are months old. With the old system a person was unlikley to keep relisting an item that didn't sell. So items that sell tended to be on top in searches. The market, buyers, were deciding what would rise to the top by spending their dollars. Now, items that have been around for months make page one and still don't sell because buyers don't want them, it is an artificial relevancy search result, not a result driven by buyers. Not only are unwanted items showing up, but items that ARE selling often show for minutes then drop off entirely. The search results are also less attractive. Again, no need to make sure you have great photos, you can be on search page one and stay there with any listing deemed 'relevant' by an algorithm. FYI- I've eliminated unwanted items from my shop in the past because they didn't sell. No need to artificially prop them up, eliminate them and start over. I liked etsy better when buyers were deciding what would rise to the top. It made sellers work harder at their craft and presentation. I know the intentions were good, but the result is questionable. Still love etsy, but I don't see how this is an improvement.

I signed up, let's see what we can do.... thanks for the info!

I am going to try to stick with it for a while to see what happens. Thanks for the information too!

doesn't seem to be working for me. I'm getting the stats but I never see my items in the ads.

I'm ready to try a new approach. I've noted a decline in the last several months and this might be the solution. Anne

Good info. I will be checking your follow-up articles.

My sales dropped to ZERO after this feature was added. I was at a consistent $1000 plus in sales a month for 4 straight months. Etsy was getting a piece of that pie, and now I have no sales!!! Way to go ETSY. You create more features that render us with no sales. You get more money and we get less. I signed up for Ads and the first day I was paying for impressions on keywords that made no sales or views to my soap favors. I quickly opted out, it does not take much to figure out that now we are paying for every time someone types the search word 'soap favor' and even if we don't have a view. We are paying, I don't like this feature Ads - Go back to the way things were so I can have sales again. Thanks, Adriana

Coming from a past career in online marketing, I think this is FANTASTIC! I cannot wait to restart my shop for the holidays! I also think the tutorials are very clear for sellers to understand how to get Search Ads up and understand the results.

HI Everyone, We are new to Etsy. We were hoping that the Search ads would help promote are jewelry, But unfortunately, we dont seem to see our ads and by that the stats, no one else is seeing our ads. Does anyone have any suggestions that will best help get our jewelry notices that will not cost extra money? Thank you all for your awesome feed back, it has helped us newbies!

Here are my stats- 6 days into my ad for my Halloween craft supplies (should be a timely ad search, right?) 3313 impressions, 19 views, 2 favorites, and no sales. Not that I haven't has any sales mind you! I've had good sales, just none from the ads. Think I'll save that $5 in the future.

Well, over 4000 impressions, 30 views, 3 likes and one sale, $15, spent over $6 for that sale. The problem may be how the ads are served up. I just did a search for 'felt bowls'. None of the search ads were for felt bowls. All bowls, but not one felt bowl. Those are wasted impressions, IMO. I'm stopping after my 7 day commitment. Still making sales, just not through search ads...

Why is no one answering questions and concerns here? This sounds a little scary!

I am new to Etsy and decided to try the search ads. I still haven't had any sales and very few views. I will try it for another week and see how it goes.

Now that I understand how this works I have to admit I got some sales thru those ads. Many thanks for explaining how this works.

Trying this out. Already can see how relevancy and categories have improved in the last few days. We'll see

I'm very confused with Search Ads and would like to see labs and videos to explain this to me.

I agree with a number of other sellers here: - we should be able to create our own keywords. The ones that are generated are not always relevant and very broad. - we should be charge based on clicks NOT impressions- just like google operates. This is even more bothersome since the keywords generated by Etsy aren't very relevant so we're getting irrelevant impressions that we have to pay for. If these two issues were resolved, there would be more relevant traffic driven to our shops and therefore, higher conversion rates. We win, Etsy wins, customers win...

I like checking the stats also. Hope it brings some sales.

I have also immediately signed up for Search Ads when it was launch. Went on with the $10 budget for a week but stopped after four days when I saw that my stats weren't any good: 6,095 impressions, only 28 views, 0 favs, 0 sales, and it costed me $5.21. I agree with FrouFrouFido, we should be allowed to choose our own keywords and be charged on clicks rather than impressions.

I completely agree with feltplanet. I love Etsy and immediately jumped on the bandwagon for the Search Ads. Unfortunately, like many people have stated I stopped my search ads because they are not worth the money. It has been almost a week and I have had over 6,000 impressions but only 117 views, 13 favorites and Zero orders. During the past 5 days I have had a lot of business, but not because of the search ads. I understand that Etsy is trying to help sellers and boost sales, but I think everyone was satisfied before all the changes. Etsy's simplicity was one of its key features compared to the alternative sites that only care about profits, making it hard on small businesses to get noticed without sinking too much money into advertising. Be yourself Etsy! We loved you the way you were.

I wish it would go back to showing recently listed items at the top. THAT was relevant and interesting to buyers, search ads, not so much.

I am rather disappointed that the stats only show while the ad is running and then seem to disappear, unless I'm missing something somewhere. I was in the middle of the German countryside without internet access for the last two days my ad ran, so I never got to see those stats. When I logged back in a day or two later hoping to see the information about the ad's performance, nothing showed up any more! That was pretty annoying. I had hoped each ad would be treated as an individual unit, so that we could compare various options in order to better optimize our ads. I guess it will just be up to us sellers to track that information ourselves. Just don't be without the internet when your ad is ending!

I had a nice steady sales stream before the search ads, now despite using them my sales are flat! I used to renew my items every day and that worked! Since it appears everyone is having the same 'results', Etsy LISTEN!!! You folks are on salary, but for a lot of us this is our sole income. This isn't working! It might help if you explained how the search ads actually work. If I use 'blue' in my keywords do I go into the entire 'blue' category of all items? HELP!!

My sales dropped significantly after the new etsy search to relevance was made! I have renewed listing to a record high this month, did the search ad, changed my tags and titles......my sales dropped by 50%, and views more than that! I have spent more money this month with the least result ever.

Search ads are not working for me. I'm giving it one more try but re listing still brings in the most views and sales. I wish I had more control over the tags- the ones I am assigned are vague and sometimes misleading for instance "coffee" and "table" I tried to disable them but that feature is not working for me.

I started few days ago and I could see results coming in on the second days...

Its working for me:) thanx

Well, I'm trying the search ads for a second time, hoping for better results- first time I gave it two weeks and was very disappointed - only 2 sales with $28.00 spent! I had great sales with frequent re-listing of my items- now, my sales are only half of what I had....Like I said, I'm trying it one more time for a week and then will try something different....

I am trying to figure out how to use Etsy more effectively and this service has boosted my visibility about 500%. Sales are still slim but this isn't the only key to boosting sales. There are a lot of angles to work. And as a craftsperson, the last thing I want to do is feel like I have to list every other day to keep my stuff on top. How real is that? I work, I post.

Great feature, lets see how we go.

Dunno...some of the posts in this thread are negative, some positive, which could make it hard to decide if participation in Search Ads would be worthwhile. But...my gut feeling is to not go with that; instead, I'll renew my listings often (forget Search Ads!). I recently listed stuff on a major auction site for a week, then relisted for the same period of time. Compared to the experience I had with that company in 2002-'03, when the stuff sold like hotcakes during the second week of listing, my recent sales were dismal (sold two items out of 32), BUT I saw more "watchers" (their equivalent of Etsy's "Favorites"), I nonetheless decided to switch to Etsy so I could charge more per item. Best wishes to every one of you!

I sold only five items to family this year... Just added Search Ads and hoping for a better 2012...

I am undecided about the effectiveness of search ads -my second go with them currently but I DO see MY items when I go into "shop local" and under my zip code and i can connect to other local artisians this way and i feel like my item description (i have made them longer and more wordy) - has helped me get more views -plus tagging to the max - However, with only 2 sales - I am still trying to find the "magic bullet" here.

What a bust! This is ridiculous, I was getting 147 viewings a day down to 27. What suckers we all are! We/I was way better off doing my own keywords thru listing. How much money are you guys raking in off of trusting etsy sellers-shame on you! And by the way you need to change your price video- it is now $14 dollars a week not $10. I will be canceling at the end of the week. So much time, so little results.