On June 2nd, 2012, Etsy Success Sydney was held in the newly-renovated Museum of Contemporary Art, with amazing views of the Harbour Bridge and the Opera House.
Etsy Success Sydney inspired and informed local creative entrepreneurs wanting to learn new skills, to further their understanding about the global need for change in the new economy, and to know more about how to make their businesses more sustainable and viable. Chad Dickerson, our very own CEO, presented the inspirational keynote address, “Finding Your Courage.”
You can download a copy of our workbook here, as well as learn more about our speakers and presentations.
We’re so happy to let you know that all videos of the presentations are available to watch.
Etsy Success Sydney Speakers:
Chad Dickerson, Etsy CEO
Keynote Address
Our very own Chad Dickerson will be making his first visit Down Under to share his inspiring presentation, “Finding Your Courage,” as seen at Hello Etsy in Berlin last year.
Georgie Swift and Milenka Osen, TMOD design // The Veggie Patch
Workshop: “Transforming Creative Ideas into a Viable Business”
After graduation from The College of Fine Arts (COFA, UNSW) 6 years ago, the duo established TMOD as a vehicle to explore design boundaries and challenge expectations of functionality and purpose. Blending materials and processes, TMOD’s manifesto is to design without constraints. Across graphic, fashion, and product design, they celebrate the unexpected and consider the experience of every design outing. Their animated products trigger emotions, transport feelings and create memories.
Dr. Grace McQuilten, The Social Studio
Workshop: “Using Fashion as a Vehicle for Social Change”
Grace McQuilten is the founder and CEO of The Social Studio, a social enterprise that works to create education and employment opportunities for refugee youth through fashion design, clothing production, retail and hospitality. Grace is also a Research Fellow at the University of Melbourne, where she is working on a project that examines the relationship between visual art, design and social change. In 2008, she completed her PhD in Art History, and in 2011, she published Art in Consumer Culture: Mis-design with Ashgate Publishers.
Valerie Khoo, Sydney Writers Centre
Workshop: “How to Boost Your Creative Business by Networking and Building Your Profile”
Valerie Khoo is an award-winning entrepreneur who founded the Sydney Writers’ Centre in Milsons Point. Also an author and journalist, Valerie has grown the Sydney Writers’ Centre to become Australia’s leading centre for writing courses. Valerie is an experienced journalist and small business commentator. With her dual passions in writing and business, she is currently writing a book on how to use the power of storytelling in business, to be released October 2012.
Darryl Nichols and Andrew Valder, The Garage Sale Trail
Workshop: “The Story of The Garage Sale Trail”
The Garage Sale Trail was first brought to life in May-2010 as part of a local creative community festival in Bondi. There 126 sales which happened simultaneously on the one day and it was a huge success. It won awards and generated so much interest that in April-2011 it went national and was activated in locations all over Australia.
Stuart Buchanan, The NEST, Chantelle Ellem, FatMumSlim and Rebecca Lowrey Boyd, Wee Birdy
Workshop: “Online Etiquette – Ensuring Professionalism in Digital Formats”
As founder of the multi-platform agency The Nest, Stuart specializes in the delivery of web, social media, mobile and video solutions for the creative industries. His clients include Sydney Festival, Art Gallery Of New South Wales, MONA, Tropfest, Opera Australia, Sydney Writers Festival, Art Month, SBS and more. Chantelle is the founder of blog FatMumSlim, a social media editor,and the creator of the monthly photo-a-day challenges. She lives and breathes social media and blogging, and loves nothing more than spending time with her little family.
Rebecca Lowrey Boyd is a former glossy magazine editor, a self-confessed bird nerd and the founder of the blog Wee Birdy. She’s been blogging since 2007, and Wee Birdy was listed as one of the Top 50 Design Blogs in the world by Times Online and one of the top 100 blogs in the world by The Sunday Times. She likes to make pom-poms.
Danielle Maveal, Etsy
Workshop: “Etsy Success for Starters and Newbies”
Danielle Maveal, Etsy.com’s Seller Education Lead, works to help artists and crafters make a creative living selling their work. She shares tips in the Seller Handbook, in the Etsy Success newsletter, and hosts live workshops in the Online Labs. Danielle, who is also a goldsmith, started selling on Etsy four years ago and within six months sold over 1,000 unique pieces. Less than a year after opening her Etsy shop, Etsy asked her to come work for the then small start-up, and she’s been mentoring the community ever since. Her focus is to encourage, motivate, and educate anyone running a small, independent business.
Belinda Harris and Robyn Dixon, BrisStyle
Workshop: “Effective Etsy Team Management”
Belinda and Robyn are both committee members of Brisbane’s premier Etsy street team, BrisStyle. BrisStyle incorporated as a not for profit business in 2010 and coordinates member markets and business development days as well as a host of other team activities. Belinda and Robyn will share a wealth of information about Etsy teams and management.
Samantha Battersby, MatouEnPeluche, Jessica Van Den Wassenberg, Epheriell, and Lloyd Weir of TummyMountain
Workshop: “Tips from Top Sellers”
Moderated by Danielle Maveal, this informative Q&A session explores the methods and techniques of Australia’s top Etsy sellers. Learn how to leverage the global platform of Etsy towards the success of your own small business and gain advice on how to best set up your store from locals in the know.
Lexi Kentmann, PottyMouthMama, and Jo Walker, Frankie Magazine
Workshop: ”DIY Media and PR: A Practical Guide”
By day, Lexi works as a PR Manager, working with both Australian and New Zealand media. She has over 13 years experience in the industry and loves sharing stories with journalists. She says nothing beats the thrill of seeing your hard work in a glossy magazine, or up in lights on a blog – and watching the engagement grow with your brand. Jo Walker edits Frankie Magazine, a national bi-monthly committed to creativity and craft. She knits fairly badly and sometimes sews aprons.
Lara Hutton, professional stylist, and Heidi Adnum, professional photographer
Workshop: “The Basics of Product Styling and Photography”
Lara Hutton has worked as a magazine stylist for over 14 years. Lara has had an extensive career working as a fashion editor, fashion director and style editor for Australia’s leading magazines, such as Marie Claire, Sydney Morning Herald’s Sydney Magazine, Home Beautiful and B Magazine. She is also a regular contributor to Inside Out, Country Style and Madison. Heidi Adnum lives in sunny Newcastle, Australia, with her husband. She works as a photographer, picture researcher, author, and crafter of Good Will Bunting®. Heidi’s first book, The Crafter’s Guide to Taking Great Photos, was released earlier this year. She has also written a popular series for the Etsy blog, “Photography Tips with Heidi Adnum.”
For the full day timetable, download our PDF!


82 comments
Sign in to add your ownChattie Leung from GIRLFRIENDnBOYFRIEND says:
Great job! hope we can have one in Hong Kong very soon!
1 year ago
ArleenDesign from ArleenDesign says:
Great event! Have fun Sydney!
1 year ago
Rosita from pillowlink says:
Cool!! Waiting for Etsy events in Lithuania though!!!
1 year ago
Lawrence Lo from LawrenceSupplies says:
It sounds good, wanna join if that takes place nearer...
1 year ago
Coralie Milne from VelvetTeacup says:
Very exciting for all the Aussie Etsians. Definately going to be there. Will just have to impose on my lovely sister for accommodation - should not be a problem. YAY!
1 year ago
Miles and Aimee Harrison from AtomicAttic says:
Awesome!
1 year ago
Kylie Ward from allaboutromance says:
What an excellent opportunity. Thank you
1 year ago
Kitiya Palaskas from kitiyapalaskas says:
Very excited about this! Cannot wait. x
1 year ago
Liz from hundredsofbuttons says:
Great news! It's great that Sydney can have etsy join in the Vivid Sydney 2012 program.
1 year ago
Tara Galuska from GluskDesigns says:
Oh wow! I just wish I was in Sydney then and I am sure it will be just an awesome event.
1 year ago
LivingVintage from LivingVintage says:
Wish I lived in Sydney!
1 year ago
VaLon Frandsen from thevicagirl says:
Ah man, if only I could go to it. I think this is a great excuse for a trip to Sydney. I do want to see the opera house.
1 year ago
iammie from iammie says:
That's awesome! Hope you visit Thailand soon!
1 year ago
Irith Mashiah from rioritajewelry says:
Wish I could join! I live too far away!
1 year ago
Anita Waters from PhotographyByAnita says:
Just bought my ticket!! Looking forward to it!
1 year ago
Cath and Neil from mybeardedpigeon says:
yay! Worth it for Potty Mouth mamma alone!
1 year ago
Kelly and Adam from Colourscape says:
Oh I wish we were closer to go to this! Thanks for using our photo as the stories image too... that was a pleasant surprise :D
1 year ago
Nicola from LullabyMobiles says:
Any chance of a discount for those coming from NZ consider it's going to cost me around NZ$700 just for flights and accommodation!!
1 year ago
Nicola from LullabyMobiles says:
Will this be recorded or available online afterwards for a fee maybe?
1 year ago
Beau Haywood from cobaltbluedragon says:
Wow, my home town! I hope to be there (I now live in Cairns).
1 year ago
Beau Haywood from WaitAWhile25 says:
I really look forward to this amazing event!
1 year ago
Beau Haywood from Beausaic says:
I really look forward to this amazing event. Thank you.
1 year ago
Beau Haywood from Beausaic says:
I will be there for sure, I don't want to miss this opportunity. Thank you
1 year ago
BonTons from BonTons says:
Looks awesome! Wow waving to famous BrisStylers!
1 year ago
Melinda Andersen from paperklipdesign says:
Oh, how exciting, I really hope to come along. A win for Sydney indeed.
1 year ago
Melissa Peterson from Hookedonhoney says:
amazing!! looks like it will be so much fun!! I would love to come! The girls in OZ have great style and I'm always so excited to send them great vintage finds from the US.
1 year ago
Megan from MegansMenagerie says:
Sounds great!!!
1 year ago
Pamela Morris from PamelasDesertRocks says:
Sydney is such a fabulous and beautiful city - can you still do the bridge walk? I am so excited for the Oz artists - have a wonderful time!
1 year ago
Bilal Hito from FireIslandSoap says:
g'daye mate!
1 year ago
Lisa Giddings from LiliDMagpieCreations says:
Sounds like a Brilliant venue! I however will be traveling around in England searching high and low for new sea glass on June 2. Cheers and Good Luck to the Sydney! Li :)
1 year ago
Lisa Giddings from LiliDMagpieCreations says:
Hopefully all or part of these workshops will be accessible in the Etsy Labs as they currently are from the Etsy Success Symposium? I was lucky enough to sit in online for the full day on 3/30 and thought it was very well worth watching for shop owners of all levels! :)
1 year ago
Erika from ErikaPrice says:
Oh boy - a great opportunity and fabulous news for the Aussies! I;m very jealous :)
1 year ago
Martika Gomez from Willkasara says:
Sounds like a greate venue to bring awareness of how important this time is for all human kind to breing balance and peace. with our Mother Earth and bring new ideas to work together as a team and create less pollution. we would love to partisipate and bring our blessings for all our brothers and sisters of this wonderfull planet Earth.
1 year ago
Davina from fluidinkletterpress says:
Awesome, wish I could come. Perhaps a free flight and ticket for Perth/ interstate etsians - kiss kiss suck suck!
1 year ago
Jess Van Den from Epheriell says:
This will be FAB! :D Can't wait!
1 year ago
Evie Barrow from handmaderomance says:
wow this sounds so fantastic!!
1 year ago
Candace Phillips from cmarievintage says:
AH.mazing! Etsy Success, come to the Southeast, USA!
1 year ago
Amanda Warmuth from Tadpolecat says:
Sounds great! Will there be one in Melbourne?
1 year ago
Karla Russo from KarlaRusso says:
Good Show ! Rock On Etsy !
1 year ago
Bek from Bacino says:
Oh for the cash and a non-breastfeeding baby, in order to go!
1 year ago
Anastasia from percivalroad says:
cant wait!! got my ticket ready!
1 year ago
Paula Mills and Shelley Gardner from lovelysweetwilliam says:
Sounds brilliant - think I may have to fly up to Sydney for the day! Paula
1 year ago
Anastasia from percivalroad says:
does anyone know what the talk is with Chad at the Vivid event - Opera House 31/5/12 is this another event all-together??
1 year ago
Angela D'Alton from twinsetvintageau says:
Chad is also participating in a Vivid Sydney event on Thursday 31st May - Generation Entrepreneur - and yes, this is a separate event! This day-long, two-tiered event will only be held in Sydney this year - so if you're super keen to attend we recommend you grab your tickets and book your flights and accommodation soon as spaces are going quickly! It would be lovely to see you all there - we can't wait! :-)
1 year ago
Suzanne from PaperIvy says:
Angela, Do we have a timetable, for Saturday especially? Thanks.
1 year ago
Nermin from earflaphats says:
Wonderful!
1 year ago
Angela D'Alton from twinsetvintageau says:
Hi everyone! We'll have a downloadable / printable timetable for you later this week....AND .... we will have information about video availability next week.. ! In the meantime, if you're interested in coming along, be sure to grab a ticket soon because they are selling very fast....! :-)
1 year ago
Kate McCormack from softhub says:
This looks fantastic - any chance you will be doing one of these in Melbourne soon?
1 year ago
Tali from milkandcookies says:
sounds awesome. Will there be a vodcast for those who can't attend?
1 year ago
Diana Reynolds from GalleryDiana says:
Wow, it sounds fantastic, hope to make it there, children willing!
1 year ago
Rishka from RBJohnson says:
My return flight to Sydney from the Gold Coast is booked, looking forward to attending this event, learning skills into making a success business and meeting everyone :)
1 year ago
Wilma Simmons from EmpressWu says:
Sounds great - I would have attended as I live in Newcastle NSW but am in England now and Germany in June...
1 year ago
Bronwyn Stephenson Goddard from WriteHere says:
Can't make it to Sydney this time :( Will you be having another one in Melbourne some time? Will it be available to watch on line - for free or for a fee? Have a great time everyone!
1 year ago
Leanne Lott from brilliantbeadsbling says:
Hi, I just noticed above that the finishing time says 10pm I thought it was 6pm on something else I read. Does anyone know what time it finishes?
1 year ago
Angela D'Alton from twinsetvintageau says:
Hi everyone! Some clarification for those querying :: The finish time is actually 8pm :: the speaker sessions finish at 6pm and then there will be two hours of drinks, mingling and a few nibblies. There are no future plans to have another event of this calibre in the future in Australia at this stage. The event will be filmed and the video available to watch at in the coming months so stay tuned for more information. If you are keen to come along, we strongly recommend you grab your ticket sooner rather than later! Also the programme can be downloaded here : http://etsy.me/KuGHc5 The Facebook event is here : https://www.facebook.com/events/315308935204821/ Looking forward to meeting you all! Cheers Angela
1 year ago
Rishka from RBJohnson says:
Angela, Thank for confirming the time..
1 year ago
Brian McNamara from rarebeasts says:
After visiting Vivid in Sydney last year I'm super keen to check this special event out this year.
1 year ago
Martina from NaturesArtMelbourne says:
booked and paid and ready to go - simply need a flight melbourne - syndey but that will not be a trouble - how blessed we are to have this Down Under.
1 year ago
Peggy and Victor from PeggyandVictor says:
Thanks Angela. Just looking at the program, apart from the intro and the 10am session - will we only be able to go to either one of the sessions that are on at the same time? Thanks
1 year ago
Anne McWilliam from BlossomBlends says:
What a fantastic event - will check the calendar, hope to be there with bells on!
1 year ago
Martina from NaturesArtMelbourne says:
love to know how many tickets you sold so far - or is that a secret :) not long to go!
364 days ago
Martina from NaturesArtMelbourne says:
love to know how many tickets you sold so far - or is that a secret :) ??? not long to go!
364 days ago
linsjewelbox from linsjewelbox says:
i'll be there! =) so excited
364 days ago
Leanne Lott from brilliantbeadsbling says:
Thanks so much for the clarification of the event details Angela. I am so excited to be attending :)
363 days ago
Amanda from alofashion says:
I'm sooo excited just booked flights and tickets! I'm ticket 148 so looks like quite afew SOOO EXCITING
361 days ago
Fenella Songbird from Felala says:
I can't wait ! Very excited to be going to this ... See you all there!
357 days ago
Prudence Smith from FlotsamFriends says:
Hi Angela, thanks for the most amazing day ever! Such a great vibe. Loved your heart felt speech. I'm just sorry I left before the drinks!! My brain was in creative overdrive. Kindest, Pru
355 days ago
sassVintage from sassVintage says:
Agree with Prudence, it was an inspiring day. I've just written a post on my top three talks! http://tinyurl.com/73c47jq
355 days ago
Martina from NaturesArtMelbourne says:
many thanks for creating this amazing event - so glad I went!
354 days ago
Michelle and Dave from EviesToolEmporium says:
So excited to see you feature the photo from Colourscape!
348 days ago
Angela D'Alton from twinsetvintageau says:
Thanks so much everyone who came along to a wonderfully inspiring day amongst so many lovely people and kind creative types! If you're interested in reading the workbook or seeing a great bundle of links to help you set up or review your Etsy store, please head to Etsy.com/success-sydney Photos of the event can be seen on the EtsyAU Facebook page (facebook.com/EtsyAU) and the videos of the sessions will be available online in the near future. Thanks again to everyone for your support!! :-)
348 days ago
Maria Harding from colourfulideaskids says:
Darn! I've only just found out about this event. I live in Sydney and would have loved to have gone. Will there be another one next year?
340 days ago
Ma Tswami from Tswamithreads says:
Sounds Great! Hope to get video footage of this event.
287 days ago
Niftic from NifticVintage says:
This is FABULOUS!
287 days ago
trazanna from trazanna says:
I love the basic message of listen to your heart. :)
287 days ago
Laura Collins from divelegant says:
Enjoyed the first two clips.....will have to watch one a day to catch up! Thanks for this, will be well shared..... Laura
287 days ago
Hilary Tillin from jocaledesign says:
Thank you for putting the videos on here. I have started to look at some of them and they are really useful.
287 days ago
Suzanne from PaperIvy says:
Great to be able to catch up on the sessions I missed on the day. I wish we had footage of the slides they are referring to though!
287 days ago
Barbara Ann from paroliro says:
I am listening to Valerie Khoo and I look forward to tuning into all of these sessions. Thanks so much for sharing with us all!
287 days ago
Britta Bonette from BonetteDesignCompany says:
Thanks Etsy Team, for posting these videos, BUT why did you not include the slide show screen in the video frame. A lot of the speakers relied on that media to help convey their message and very valuable information were lost to us viewing the speakers online.
284 days ago
leetee03 says:
I loved this series and got to attend a few sessions. I wanted to catch more of them online, but I was SO disappointed to find that the camera stays on the presenters and not on their presentation. Watching the girls from TMOD was lovely, but really is was pretty pointless given it was all about the visuals. I haven't bothered to watch any others now. Very disappointing. Something to consider for next time? Please.
267 days ago
Marilyn from CustomStoneJewelry says:
Great Article!!!! There should be more articles like yours.
71 days ago