Pam Grossman is the creator of Phantasmaphile, a blog which specializes in art and culture with an esoteric or fantastical bent. As co-founder of the Brooklyn arts & lecture space, Observatory, her programming aims to explore mysticism via a scholarly yet accessible approach. She lectures on such topics as “The Occult and Modern Art 101,” and teaches classes on herbalism and ritual.
With a February 14th birthday, it was inevitable that I’d be a born romantic. Dedicated to love and decadence, Valentine’s Day ignites imaginations and calls upon us to dream and swoon. But it’s not all candy and roses. The holiday was originally derived from the pagan festival, Lupercalia, which celebrated the she-wolf, Lupa, and consisted of raunchy shenanigans like parading naked through the streets to spread fertility throughout the village. Rrrrrowl, indeed.
But ultimately this day is about generosity and figuring out creative ways to dote upon your partner, your pal, or most importantly, your darling self. That said, here’s a myriad of marvels to help capture any heart.
For Sweet Hearts
If you think love is a fairytale, then you’ll fall head over winged-heels for these treasures.
Clockwise from top left: This Titania necklace by Larkandlotusjewelry is fit for a queen. Lock your secrets up in this red leather wallet with skeleton key by Urbanheirlooms. A magic love potion by Whitemagickalchemy: enough said. Hawthorn is known for its heart-opening properties, so this Hawthorn Rose Kyphi incense by Forestgrove should get your pheromones flowing. This psychedelic Victoriana “I love you” card by Inkadinkadoodle is right out of Alice in Wonderland.
For Dark Hearts
Gothic gals and guys need love, too. Here are some gifts that like to lurk in the shadows.
Clockwise from top left: Get soft as angel wings with this black soap by Soapychica. This key will set you free in Monpetitfantome’s stunning “This Is Your Only Escape” papercut print. Light up the night with a tainted love candle by Witchcitywicks. This butterfly-heart biology mash-up patch by tsl8 is a peculiar and lovely way to say “I’m yours.” Remember those packs of valentines you would sign and hand out in school? Yeah, this five pack of valentines by dollfacedesign is not them. And the arrow is such an apt metaphor for the exquisite pain of love, and this wounding necklace by Bloodmilk is beyond gorgeous.
For Twee Hearts
Sometimes I feel like being cute to my cutie, without drowning him in a saccharine typhoon. Here are some options that make me go “awww,” but don’t feel too cloying.
Clockwise from top left: Theo Ellsworth has become one of my all time favorite comic artists (side note: you must read his book CAPACITY if you haven’t already). I am loving his romantic beastie card. This “You’re Fantastical” card by Happydappybits says it all and is appropriate for friends and lovers alike. I haven’t yet grown out of my unicorn phase, and don’t ever plan to. This unicorn card from Ferdinandhome puts a sophisticated spin on mythic love. And I can’t resist this take on Cupid’s bow that is “tiny but tough,” as the maker, Datter, puts it. These star spangled chocolate-covered Oreos by Sweetiesbykim are a stellar alternative to Whitman’s.
For Sensual Hearts
At this time of year, Eros is in the air. Here are some treats to turn on your lust light.
Clockwise from top left: This surrealist sea nymph tank by Jamesanthony makes me weak in the knee-shells. Smother your smoocher in this heavenly wild rose balm by PhoenixBotanicals. These silk panties by Honeycoolerhandmade are sexy while still being elegant. Sacred Vibes is an herbal apothecary here in Brooklyn, and everything they make is pure and potent. Their love oil can be used in a long bath or as part of a slow massage. You’ll be a living fantasy is this lace butterfly mask by 1274PeriwinkleLane.
For Retro Hearts
Sometimes it seems our ancestors had a better sense of style than we do now; I long for a past age of opulence and fine detailing. No matter, here’s modern spin on good old-fashioned romance.
Clockwise from top left: Herbal Alchemy’s all-natural Elysium perfume is filled with rose, vanilla, and orange peel. It looks beautiful on your vanity to boot. In Reality Bites, when Ethan Hawke says to Winona Ryder, “You look like a doily!” I always thought she should have taken it as a compliment. These red heart doilies by Knot & Bow are pretty, pretty, PRETTY! Lover’s eye jewelry began being worn in the late 18th century, to remember those dear or lost. You no longer have to scour estate sales for one, thanks to this hand-painted eye pendant by Swanbones. I’d love nothing more than to lounge languidly in a nest of pillows covered in these damask velvet covers by Mogirldesigns. This rose-bedecked cocktail hat with detachable birdcage veil from Velvetowl will make anyone feel like a real dame.
Here’s wishing you a day filled with love and a heart full of wonder. Viva la Valentine!


107 comments
Sign in to add your ownthewomensrepublic says:
Love the Reality Bites film quote. I enjoyed your spin on romance!
1 year ago
HazelHoney says:
Great items
1 year ago
VoleedeMoineaux says:
Get out the glitter and paste! Don't eat it though.
1 year ago
MegansMenagerie says:
Love these picks!!!
1 year ago
DessertWine says:
Thank you for your romantic perspective...and the selections!! So love the bow and arrow necklace!!
1 year ago
jammerjewelry says:
Appreciate the interesting article thanks
1 year ago
volkerwandering says:
This is a gorgeous collection of gifts! Love them!
1 year ago
RivalryTime says:
Neat stuff.
1 year ago
myvintagecrush says:
Wow! We have some amazingly talented people here on Etsy :) ..great items!
1 year ago
HoneyCoolerHandmade says:
How exciting to have my Mitzi Knickers featured on the blog! Thanks a bunch for the shout-out! :D
1 year ago
KKSimpleRegalJewelry says:
You forgot about Mr. Valentine!! From what I remember he was the reason Valentines day was started. He was going to be killed because he as a priest was marrying other couples, against the Kings decree. And the night before his execution, he sent a note to his little friend the guard's daughter thanking her for her Encouragement, and friendship, then signed it by saying... "Love, your Valentine"...
1 year ago
emwi says:
Love the retro list. Great compilation!
1 year ago
jojosvintagecupboard says:
Gorgeous finds!! Love it all!!
1 year ago
maggiesraggedyinn says:
So interesting and so many ways to celebrate the day!!!!
1 year ago
paramountvintage says:
so many great gifts. i love the silk panties!
1 year ago
SimpleJoysPaperie says:
Valentine's Day is always a favorite of mine!
1 year ago
accentonvintage says:
Lovely choices! Great post!
1 year ago
wwbc says:
Wonderful collection! Something for everyone!
1 year ago
wwbc says:
...and thanks to KKSRJ for the history. and we thought it was just a hallmark moment!
1 year ago
TheIDconnection says:
Super Sweet!
1 year ago
RavensRoses says:
Nice choices!
1 year ago
expressyourself says:
Great finds!
1 year ago
ThomasHaskettArtist says:
Love the unicorns in particular :)
1 year ago
AvianInspirations says:
It's awesome hearing everyone's slightly different spins on Valentine's Day.
1 year ago
brianablackman says:
I love valetines day! Great ideas!
1 year ago
cottonbirddesigns says:
Great finds!
1 year ago
TreacherCreatures says:
So many fabulous gift ideas.
1 year ago
NavyBlueNotes says:
The angel wing soap is gorgeous! I wonder if you could pour chocolate in that mould....?
1 year ago
hypericumfragile says:
Great finds!
1 year ago
MishaGirl says:
Exquisite selection!
1 year ago
sonyarasi says:
great picks!
1 year ago
thevicagirl says:
What a lovely collection. Something for everyone there.
1 year ago
ZenBrush says:
Very nice choices
1 year ago
uniquefabricgifts says:
Great collection!
1 year ago
paulamcgurdy says:
Love just about everything here!
1 year ago
inkadinkadoodle says:
Thanks so much for featuring our card! Happy Valentine's Day!
1 year ago
glusk says:
These are really fun!
1 year ago
elleestpetite says:
These are great picks, something for everyone.
1 year ago
filthyrebena says:
So much talent!!! Happy Valentines Etsy.
1 year ago
2bloomsdesignstudio says:
Your collections look great and suit every type.
1 year ago
Soupis says:
I've never heard that tail for the origin of valentines day I will have to look up this Lupercalia.
1 year ago
kiranofindaly says:
Your blog is Phantastic! I will definitely be checking it out regularlly, so sick of the art elite.You have a fresh perspective.
1 year ago
thetootsiewootsie says:
I loved reading this!
1 year ago
PeaceLoveGuacamole says:
Beautiful! Love them all!
1 year ago
QsGoodies says:
interesting collection! Luvin' the Angel Wings Soap =)....
1 year ago
PurpleToedGypsy says:
sweet! always something new for us to see. thank you
1 year ago
Ayca says:
Great finds!
1 year ago
beckerkimberly says:
love it!
1 year ago
bedouin says:
Rich colors ~ fantastic variety. Love love the unicorn card from Ferdinandhome
1 year ago
styleforlife says:
Pretty items and post.....love. xx EL Vintage HAPPY EARLY V DAY, every day should be V DAY! :-)
1 year ago
perebags says:
Great list!
1 year ago
julsandmaude says:
LOL love it! Even Dark Hearts get love!
1 year ago
marieowltoinette says:
Gorgeous and Oh-So-Cute!! <3
1 year ago
sandraberney says:
Lovely :)
1 year ago
junkgarden says:
Great finds!
1 year ago
sweetsarahcardsandtr says:
love them all
1 year ago
HappyDappyBits says:
Great collection! Thanks so much for including my Fantastical card. :)
1 year ago
pinksnakejewelry says:
Wonderful Post!!! Super Finds!!!
1 year ago
sarahkaydesign says:
THIS is what I love about Etsy! So many different styles and cultures of love can be represented and appreciated harmoniously! Great post!
1 year ago
WingedWorld says:
Nice variety!
1 year ago
Iammie says:
Love it!
1 year ago
PolClary says:
I guess I'm twee, those are so cute!
1 year ago
SomsStudio says:
Lovely finds!! I am a "Sweet Heart" alright!
1 year ago
pillowlink says:
i think I prefer retro. I love all finds as they are handmade. It is amazing how many creative people working on Etsy :)
1 year ago
minakaja says:
Great retro designs , I love all!
1 year ago
FreakyPeas says:
I liked hearing the history....I thought VD was a Hallmark holiday.
1 year ago
blueroompottery says:
Great article, love the finds!! :>)
1 year ago
invoguejewelryindia says:
Beautiful items!!
1 year ago
ParrisImpressions says:
Great gifts! Love the rose cocktail hat by velvetowl. Divalicious!
1 year ago
adrianaallenllc says:
I love the selection - some very nice and eye-catching items!
1 year ago
gossamer531 says:
All kinds of creative valentines here for all sorts of Valentine's celebrations!
1 year ago
HeatherLucille says:
The lover's eye miniature painted pendant is my favorite! A wonderful gift guide and a good selection of options for all different styles and tastes. I would love to take The Occult and Modern Art 101 class!
1 year ago
YarnUiPhoneApp says:
I think something knittted - fingerless gloves come to mind - would be a really sweet Valentine's Day present. That and maybe a yummy cupcake and a homemade cocktail.
1 year ago
chickflix says:
a lot of off beat and cool romantic items! Love it.
1 year ago
HeartlessArts says:
I love heart doilies! I even have 2 tattooed on me.
1 year ago
tigersanddragons says:
Love the whimsical card by Theo Ellsworth!
1 year ago
Rembrandtrocks says:
Oh! I love the bow and Arrow Necklace-Thank you!! Yeah
1 year ago
stepbackink says:
Great read, and what fun gift ideas :)
1 year ago
KnitSewCute says:
Great ideas! Thanks for sharing!!
1 year ago
statesmanties says:
You make some nice things! I like the detailed fonts and the textures of everything. How long does it usually take you to go from idea to finished product? Oh, and I really want some of those star covered oreos!
1 year ago
urbanheirlooms says:
So much to swoon over! Thank you for featuring my antique key wallet. That was an awesome surprise!
1 year ago
ruchla says:
Beautiful gifts thanks
1 year ago
mpetrea says:
Take a look here: http://www.etsy.com/shop/ArtWorksRO?section_id=11015682
1 year ago
optic says:
Ahhh a day to celebrate love. Great finds. Love the velvet damask pillow, so romantic and mysterious.
1 year ago
artsuneel says:
nice work
1 year ago
OnlyOriginalsByAJ says:
Amazing finds! I love the Retro Hearts collection!
1 year ago
botamaki says:
Always nice to get a Valentine's Day present..even if it is just a card!
1 year ago
ajbcreations says:
fantastic!
1 year ago
JillianReneDecor says:
Great finds!
1 year ago
StyleGraphicDesign says:
Very lovely!
1 year ago
velvetowl says:
Love the combinations!
1 year ago
KittyandKat says:
Fabulous finds!
1 year ago
phantasmaphile says:
Thanks, everyone! It was so much fun to put together. I'm constantly in awe of all the creative and talented folks on Etsy. Xo
1 year ago
wishdaisy says:
Nice picks!
1 year ago
KatiesBeadsOfHope says:
Cool items!! :) Love the post!!
1 year ago
AyeCHIHUAHUA says:
Wonderful! <3
1 year ago
FayesAttic11 says:
Love the items! So creative and fun!!!
1 year ago
JennasRedRhino says:
Gosh, the letterpress work by inkadinkadoodle is just wonderful!
1 year ago
pantsandpaper says:
Great Items
1 year ago
NicoleNicoletta2 says:
great picks! i love that red mask!
1 year ago
iris756 says:
red red and more red!!!!!
1 year ago
FrenchTwistPostcards says:
Fantastical objects of desire! Love this and I appreciate the mention of Mr. Valentine someone added too.
1 year ago
melttheskyline says:
These are all gorgeous. Dark and Retro really stick out for me. They remind me of what I make. This is my favorite time of the year to go out and buy things for my room, such deep and loving colors
1 year ago
Mena Nedelcu from MyFlowerWorld says:
" I long for a past age of opulence and fine detailing" . ME TO
1 year ago
Megan W. from 1littletreasureshop says:
I love this! I recently found a VERY VINTAGE bottle of "My Sin" perfume by Lanvin ! Love your taste!
1 year ago
Moxie Moxon from MoxieRevival says:
very sweet and great pickins!
1 year ago
Gin Shakespear from SteamBathFactory says:
Fantastic picks!
1 year ago