Creating a cohesive shop is the most important tool for branding yourself, and one of your biggest allies in your search for repeat customers. Customers who love your style will share your shop with others and come back again and again.
Further, cohesive shops are successful in search or wherever they are found. When you bring a shopper in from search, it’s so important that they be interested in not just that item, but in browsing through the rest of your shop — this is how a great deal of sales are made. Now, instead of each item working for itself, they become a team that helps captivate a customer and encourage her to make a purchase!
A cohesive shop will help promote itself- when you have a clearly defined style, bloggers and others who would like to feature your shop will be drawn to it! Sellers who are chosen as featured seller and who are contacted for media features all have cohesive shops.
So, how do you create a cohesive shop? Here are our tips below:
What’s your style?
Define Your Style: Can you describe the style of your shop in just a few words? This is a great indicator that you have a cohesive style. If you’re not there yet, try to describe in a few words what you would like your style to be.
I’d describe imyourpresent’s style as kitten-bling, and her charming vision has made her shop a favorite destination, and drawn tons of attention:
Product Assortment
Create Your Boutique: Do your products make sense being sold together? Could you imagine your Etsy shop translating to a brick-and-mortar store? There are always exceptions, so if you have a great idea, do it! The point is that your shop assortment should be an intentional choice.
Know Thy Customer: If you have multiple product lines in your shop, consider whether they all speak to the same customer. If a shopper comes in on one item, how likely is she to want to browse the rest of your shop?
Girlscantell sells a variety of gifty items — coasters, journals, bottle openers, lunch boxes, dish towels. But it all makes sense because the shop is a great gift destination, and they’re all adorned with her signature style line artwork.
Photos and Shop Appearance
The Big Picture: Photo backgrounds that complement each other can make your shop look cohesive. All the backgrounds don’t have to be exactly the same — in fact, a little variety can be nice, but they should play well together.
Set the Mood: Backgrounds and photography styles can help drive your look home. If your shop is rustic, what about rustic wood backgrounds? For a clean, modern look, how about simple, white backgrounds? Morning light can look soft and cheerful; early evening light can be more mysterious and romantic. There’s no need to go overboard here — clean backgrounds will look good with almost everything, and will highlight the items and let them shine. Just consider that if your backgrounds are saying something, you want them to be speaking to the style of your shop.
Banner Time: Do the colors of your banner go well with the colors of your photos? Does the font style echo your aesthetic? A good banner that will probably sit well with your shop is a detail slice of one of your item photos. No banner would be better than the wrong banner though, so feel free to go bannerless for now, or purchase a banner from a great graphic designer on Etsy.
ClothandPatina’s shop title describes her style and product assortment as “Rustic French Country Home Decor and Gifts,” and her photos and banner reinforce her look with weathered textures, woods and whites, and natural light.
Now Go Forth and Cohesify!
But won’t I get bored?: I think a lot of sellers have a variety of interests and styles they like and fear that having a cohesive shop will limit them. In fact, it can be wonderfully creatively freeing! Instead of crafting each item on its own, you will have fun creating and sharing your unique vision through your shop, which itself becomes a work of art.
332 comments
Sign in to add your ownbedesisters says:
Fantastic article and good suggestions for getting to a cohesive look.
1 year ago
humblebea says:
I love this article! Thank you for sharing! (-:
1 year ago
KIMPETERSONART says:
Good advice, exactly what I have been working on as I have three different styles of artwork in my shop I am trying to make cohesive.
1 year ago
rosebudsvintage says:
Great article with just the info that I need to push forward with my shop Thanks
1 year ago
jessamae22 says:
A cohesive brand "image" is something that I know I, as a borrow, totally appreciate:) As for being a seller, it's something that I'm still working on and perfecting!
1 year ago
BonnynClyde says:
Great information, thank you.
1 year ago
julsandmaude says:
Great article. The cupcakes were a little unfair, she says grinning and wishing she had some. Thanks!
1 year ago
WayuuSusu says:
great suggestions, simple and to the point. I am in the process of updating my two shops and this is helpful. thank you
1 year ago
birdie1 says:
Very useful post. I have so many varied interests that it's difficult for me to narrow it down to a specific style. I just love it all! The shops you've featured are such great examples of how it looks when it all works together. Still working at it here. Thank you!
1 year ago
junkyardglitter says:
I constantly try to think of this when I am putting stuff together. But of course once I see shop examples like these it makes me reconsider the whole darn thing! LOL! Thanks Michelle!
1 year ago
Asarum says:
someone told me once that you need to put as much love into the selling of your work as the creating! thanks for your tips!
1 year ago
HarvestMoonFeltworks says:
Getting a cohesive look has been my #1 priority since I saw Friday's video. I've redone my photos... now on to my banner. Thanks for the good info.
1 year ago
ZenBrush says:
Thank you! Time for a shop cleaner.
1 year ago
Talula says:
Excellent article... I've been torn between the "look" that I want for my shop, dark and mysterious, and the photography style that gets more front page exposure and treasury inclusions, bright and cheery... sigh... Keep sharing your wonderful insights with us! Thank you Michelle!
1 year ago
TheBloomingThread says:
most times I have too much inspiration that i need to reel it in. If I dont keep myself focused I end up making all kinds of things. have to learn that just because I can make it, doesnt necessarily mean I should sell it too. I dont want my shop to appear scatter-brained or messy so i've tried to keep my line of items as revelant to the next item as possible. retaking my photos has helped a lot too.. simple is better when it comes to product photography for sure.
1 year ago
WhisperingOak says:
Love the article. You have listed so many great ideas. Now it's time to get to work and see how I can make my shop look better
1 year ago
shoponeeleven says:
Great tips! It's always good to step back and look with a critical eye. Thank you for the post!
1 year ago
KKSimpleRegalJewelry says:
Wonderful tips. Thanks for the post! ~KK~
1 year ago
purplmama says:
Great article, thank you!!! Why am I still struggling with this stuff?!?! lol...
1 year ago
ykurtsman says:
What a great post! I like the idea of going bannerless :-)
1 year ago
sofialgarvia says:
Great ideas come from simple adjustments just like the ones you've pointed here! Thank's so much for your word of advice!
1 year ago
emmashepard says:
This is great! Thank you!
1 year ago
PoisonApplePotions says:
Great article. Our goal is to have someone be able to glance at one item from our shop in a search and know it came from the poison apple apothecary. We have been cultivating our look and branding for a while and it definitely pays off when you put time and thought into it.
1 year ago
mattyhandmadecrafts says:
Great, thanks for this one!
1 year ago
bstudio says:
Great pointers, thank you!
1 year ago
BGBJewelry says:
Thank you for the article. Very good points to consider when evolving my shop.
1 year ago
Maelo says:
Great tips. Thanks so much <3
1 year ago
SugarBabyStore says:
Wonderful article! I really enjoyed reading this and visiting the shops mentioned! Thank you! ;)
1 year ago
WingedWorld says:
Thanks for the good advice and the examples of shops that have a cohesive style.
1 year ago
GardenDaisiesStudio says:
One of these days, I will have a place to take pictures that has perfect light... and I still need to create a shop banner :) Thank you for the reminder and for the wonderful examples.
1 year ago
MegansMenagerie says:
Great article! Thanks for the tips!!!
1 year ago
HappyWhoos says:
Great article! Thank you so much for the tips. I will put them to use. :)
1 year ago
2TrickPony says:
my shop is like the golden gate bridge. just when I get done re-doing it, I start all over again. :) love these articles!
1 year ago
apresti says:
So great ideas...I the bricks and mortar is great advice!
1 year ago
Tammysaprons says:
This is all good information and very inspiring! Now to work on my shop. thank you
1 year ago
CabinCastle says:
Great advice, now I need to get to work. Thanks!
1 year ago
rathina says:
Good ideas, I've been working hard at my shop lately to be more cohesive, I think my next step is to work on my banner. The black banner doesn't really go with all my white background pictures now
1 year ago
thewildplum says:
You're hired! Kidding. Everything you said and shared hit home for me - so thank you for writing this article. I have a long way to go but I also see where I have come from. Thanks to Etsy and everyone here on Etsy, one day, I too, will have a cohesive shop and learn how to use commas. Until then I will keep doing my best by trial and error, research, hard work, joy and love.
1 year ago
volkerwandering says:
Great article!
1 year ago
PoppyandPearlCo says:
great article!! thank you so much : )
1 year ago
KCsCreations says:
Great ideas here!
1 year ago
HeyMichelle says:
Thanks so much for the great comments, everyone! I am so looking forward to tuning in to the discussion in today's lab!
1 year ago
wortsandcunning says:
Lovely! We're looking forward to a bit of re-organization in our Apothecary and your article was inspiring! Thanks!
1 year ago
PruAtelier says:
I TOTALLY agree....To start, I'm trying to tweak everything I have and have already redone my banner to reflect the colors I want. I need to have photos that are closer to the item and more consistent backgrounds. As I currently offer diverse types of items, it becomes a little difficult streamlining backgrounds and "props." As I was never into a "spare and bare" look, I also don't want to clutter my pix with too many props but at the same time offer things in some context. A work in (slow!) progress I'm afraid.....
1 year ago
needlenerd says:
thanks for the tips! i have a lot of work ahead of me!
1 year ago
TatteredMare says:
Awesome advice. I think I've finally settled on a "style" for my own shop. Of course now, I should really go back and re do all the pictures lol.
1 year ago
DebsWhimsicalDesigns says:
Outstanding article! I need to get to work!
1 year ago
PruAtelier says:
Forgot to add..... I also want to show my creativity by standing out from others in some way, as there is SO much sameness of either theme or merchandise out there. Without trying to be mean, how many "shabby chic" and "paris apartment" themes can there be? This often make people feel as though they are looking at the same shop over and over again!
1 year ago
aBreathofFrenchair says:
Great advice! Thanks!
1 year ago
littlepancakes says:
I definitely noticed my sales go up as my jewelry style became clearer and the style of my photos were mostly the same. It definitely does help, and I think it gets me repeat customers because people know what to expect.
1 year ago
shopgoodgrace says:
Super article! Thanks so much...I've been needing to work on this.
1 year ago
RoughMagicCreations says:
Wonderful tips! Thank you!
1 year ago
YourlittleCupcake says:
Thanks you for the tips. This topic has been on my mind a lot lately and I am glad to have a starting point to make my shop better.
1 year ago
favoriteflower says:
So timely - this was one of my "beginning of the year" projects, and I've been working on it...
1 year ago
LeeSmithDesigns says:
Very worthwhile read. This is excellent advise!
1 year ago
BlueMoonLights says:
Great article and very helpful! Thanks Michelle!
1 year ago
balcantarortega says:
Im still struggling with what my style is..how do I figure it out?
1 year ago
mangoavenue says:
So appreciative of the advice! Now, to think about some changes.......
1 year ago
LoredanaN says:
Thanks for sharing!
1 year ago
baconsquarefarm says:
Thank you Michelle~ Still learning after all these years, maybe one day I'll get it right.
1 year ago
soulmadeshop2 says:
Great shops! Inspiring post!
1 year ago
foxdesignsjewelry says:
So many wonderful ideas. thank you!!!
1 year ago
discerningchichi says:
Great article. Working on this......it will take a while to get there.
1 year ago
tiffanystreasure says:
Very helpful! Many thanks!
1 year ago
Heysailorvintage says:
Thanks for the great tips! Creating a cohesive shop is definitely a learning process.
1 year ago
JasmineLund says:
This was a really helpful read. And it makes me really curious as to what my style would be considered, because I've tried to figure it out so many times, and never gotten anything more creative than "traditional". Surely there's more to it than that.
1 year ago
tonilovesbuttons says:
Thank you for a great helpful article. I am in the process of redoing and relaunching my shop and appreciated all the advise and help I can get. You have presented good, down to earth, simple ideas that will really help me to shine.
1 year ago
Sophistica says:
Thanks Michelle. The labs was great today. I got a lot of my questions answered.
1 year ago
caid says:
These tips are all very usefull, so thank you. I've been changing the style of my shop soo many times and I still have not found the right combination. Sometimes it's hard to say if the problem is about the shop appearence or the items themselves. Hope to find the good way soon! thanks
1 year ago
TheRubyBelle says:
FABULOUS advice!
1 year ago
xoxooma says:
Thanks so much for the fantastic ideas!
1 year ago
gardenmis says:
I've really been working hard on making my shop cohesive and still have a ways to go! Thank you Michelle for this helpful article ~ I love the shops you chose as examples to learn from! :)
1 year ago
AlpineGypsy says:
I've been having fun with distilling my personal style into a shop - it's been quite the adventure! Sometimes it's hard to do that if you have more than one style you are fond of.....but I find there are threads of commonality in all things I'm visually drawn to, so trying to find a balance between all these things has been my approach so far. Great questions we should all be asking ourselves, thanks. ♦ Heidi ♦
1 year ago
thevelvetheart says:
This is a wonderful post and timely as this has been one of my recent goals. Thanks for sharing!
1 year ago
NicoleNicoletta2 says:
great post, it's been a goal of mine for some time! just waiting for a nice sunny day to take better pics, thanks :)
1 year ago
daybreakglass says:
I would add only that varying the geometric proportions of subject and ground amongst images can be effective also. This is a great article. Maybe its time to update my banner to something a little more integrated that includes my logo and some abstract and exciting image. This never ending challenge to my creative side keeps me tweaking everything. I wonder about how to let boutique customers know they can order my products wholesale for a discount... Could this be a Banner Opportunity?
1 year ago
junkgarden says:
Great article. Very useful tips!
1 year ago
Adelaida says:
For me my shop looks quite cohesive - wonder if visitors think the same. I try to take good photos, everything is bright and cheerful (as it should be). Maybe I'll just update my banner to something more... mm... white? Would love to hear someone's opinion on that. Thank you for a great post :)
1 year ago
thenakedbird says:
I have got to say, this WORKS. I have been working on getting my shop to look more like many pieces of the same puzzle for a long time now, even deactivating several listings that I don't feel fit in anymore or the photos need to be redone. I also included a photo of my packaging on every item and now my views from listings to other listings in my shop are almost as high as my search views. sometimes higher! And that's a big step because it means that though they may not be interested in the item they clicked on, they are interested in your style and the more cohesive each item is to the last, the further into your shop they'll dig! I loved this article and the online workshop michelle did. So relevant and so helpful!
1 year ago
elleestpetite says:
I've been working on a more cohesive look for my shop, but it's proven to be a challenge.
1 year ago
vintageangel25 says:
Great article!!!!
1 year ago
glusk says:
An etsy shop that isn't cohesive is kind of like shopping at a garage sale. I love them but I am not going to hand over wads of cash when the vibe I get is "Oh I just slapped this collection together and thought something might sell..." As a shopper I love to feel I am entering a lovely space whether it is a brick and mortar, a craft fair or online.
1 year ago
bookmarksNbangles says:
This is so helpful and such perfect timing! I've been trying to work on my shop's cohesiveness and my vision for what it should look like overall. Thank you Michelle!
1 year ago
CindysJewelryShop says:
I always appreciate the insight. I want to always improve and that's is why I read these blogs. Thanks again!
1 year ago
photochicboutique says:
Lots of great tips here! Thank you for helping out a newbie like me.
1 year ago
PolClary says:
Great article. I've been slowly working on this, trying to make my backgrounds simple and not too busy, but still a little diverse. It's a balancing act, for sure.
1 year ago
DeuxPetitesSouris says:
yes great information, but what frustrates me everytime i read one of these articles, especially about photography, is that it always features pictures of very small items. Frankly i think small items are easy to photograph, especially since they fit in a lightbox. I'd like to get some help with photographing larger items like quilts. I can get good pictures outdoors in the summer months with a nice green background, but in the winter, the background is not so nice. And it is difficult to get good light indoors, especially since my camera isn't great. Does anyone have tips for me? I would appreciate it!
1 year ago
michabella says:
Thanks so much for the great tips! I have struggled with this, but am slowly coming to a place where I can say I have a "style". It's definitely a lot of work but so well worth it!
1 year ago
HandmadeIsAllAround says:
Thanks for the tips!
1 year ago
rkstar1137 says:
can i sell ART CARDS, that have original designs and are printed at home by me, folded w/envelope and in cello wrapper? May I sell acrylic paintings unframed or framed, or prints of my ART CARDS? My craft now is PINE NEEDLE BASKETS, so I have many to sell. I'm ready to set up shop!
1 year ago
AvantCarde says:
Awesome, love this ;)
1 year ago
cocowagner says:
Great advice! Thank you sooo much! :)
1 year ago
sadiedesignsca says:
Great tips! I'm always searching for the right backgrounds to photograph my jewelry against. Thanks!
1 year ago
friendlyfeathershop says:
Great post! Thanks for the ideas!
1 year ago
lassandaliasdeana says:
Ohhh, some good advice! Thanks ;)
1 year ago
TheHappyAcorn says:
Some good advice. Thank you for this.
1 year ago
myclosetshelf says:
Boy, do I ever have a lot of work ahead of me, but this article makes so much sense. I totally agree with every point made. I really need to do some reflecting, re-photographing and defining my image. You offer us great sales tools~I love logging into your helpful shop tips. Anyone have a good word to describe my shop's style-I thought my store name made if fairly clear, but maybe it is too vague?
1 year ago
KIMMSMITH says:
Fabby post, Thank You!
1 year ago
littleshopofphotos says:
Great info!!! Thank you!!!! Going to check out my shop!!!!
1 year ago
earthtastic says:
Thank you for such useful information! Definitely has me thinking!!
1 year ago
Jewelrybynala says:
You're so right, Michelle. Once I refined my creative style and determined what I wanted my photos to look like, sales began to pick up. My customers must have seen some of what you're talking about here--at least I'd like to think so ... ;) Thanks for your usual fabulous reinforcement and advice!
1 year ago
xZOUix says:
yeahh, old good truth.... all the best to everyone! :) .^_^.
1 year ago
CarrieBeeCrafts says:
Thanks for the article!!
1 year ago
beadedembellishments says:
Great post! Anyone out there willing to take a look at my shop and give advice on how to make my shop look more cohesive? I'd love if you'd convo me with your ideas please
1 year ago
Powerofflower says:
Great tips! Thanks so much! :)
1 year ago
ECLIPSINGMOON says:
im frickin lost as a goose I just wantto make a simple banner and install it ..where do i go here to do that?
1 year ago
DOMINICANLOUNGE says:
WOW thank you so much. I appreciate your tips a lot.
1 year ago
DesignsOfDeLand says:
Good article. I definately need to work on that in my shop.
1 year ago
SameheartDesigns says:
The time element in this is so key. Your artistic flavor develops and marinates only with time and the process is so darn exciting to watch.
1 year ago
QuirkMuseum says:
A Cohesive Shop is a very interesting idea. I'm just not sure I can do that because of the variety of pieces in my shop. I'll be looking into it though.
1 year ago
FlowerLand85 says:
Thanks for great advices that you give us!I chose the backgrounds almost identical to each other. For the next items I decided to change and put more imagination!
1 year ago
moonlightdesigns2 says:
Thank you for this great article! I still find myself struggling with what to use as a cohesive brackground for my jewelry photos! I am one of those people that does not really like the all white background...thinking a piece of gray fence board like my shop banner!
1 year ago
EventDesignShop says:
Cohesiveness is everything. When you "walk into" a shop you shouldn't have to answer the question of what the shop is about, the shop itself should immediately answer the question.
1 year ago
IsabelleKnits says:
Definitely very helpful. Thank you.
1 year ago
mishshell says:
Great article! I find myself updating, deactivating and rethinking my shop all the time.. Thank yoU!
1 year ago
caseybartholomew says:
Nice article - thanks! I think a cohesive shop starts with good branding. Checkout my logos and Etsy shop banner sets: http://www.etsy.com/shop/sugarstudios
1 year ago
CutenCraftyDesigns says:
I read your article and it was great. I understand the concept of having a great image for your shop. Sometimes that's all it takes is for someone to look at your banner and not be interested at all in looking at your products. So presentation is important. I hope to learn from this article and hopefully make it better. Thank you so much. :)
1 year ago
PaperPaper says:
Yes, yes, yes! I spent some time over Christmas overhauling my shop and giving it a more cohesive look and feel - it's definitely paid off and my sales are much healthier!
1 year ago
oochiq says:
great advice
1 year ago
HenriettaAndMorty says:
Loving these suggestions! Thank you kindly!
1 year ago
MaidenJane says:
This is such a challenge for me. I debated about opening a second shop for my quilts because it's hard to photograph quilts - period - let alone blend them in to my shop. However, I decided to stay with one. I'm working on the overall identity of my shop to be a sewing studio, but still, I don't think I could describe it in a few words. Definitely a work in progress for me. Thanks!
1 year ago
threemartinilunch says:
Excellent advice. Thank you!
1 year ago
lisabarbero says:
Hmm... describing my shop style... dreamy and artsy with a retro quirk. Maybe? ;) Love this article. Great tips and advice.
1 year ago
custombybernolli says:
great tips! thank you for sharing :)
1 year ago
creativecarmelina says:
Wonderful article! Brilliant advice! Thanks! Ciao Bella CREATIVE CARMELINA
1 year ago
TheArtofMichelle says:
i'm wondering if my shop is cohesified....
1 year ago
auntsuesoldnewlovely says:
I'm working towards the cohesive goal...little by little! Thanks so much. I love that ClothandPatina was featured. Her shop looks so inviting!
1 year ago
BaldiBearART says:
I think ClothandPatina are a superb example of your great article. The shop looks beautiful and definately cohesive - makes me more inclined to click through ( which I'm off to do right now!) Thankyou for the great article
1 year ago
bronte62 says:
Thank you for the suggestions! I will definitely put them into practice.
1 year ago
GingerPeachyKids says:
Great post! Thanks!
1 year ago
BeckyPleasePaint says:
Great stuff. Reading this made me realise my shop banner is no longer representative. I must change it soon! -Rebecca Priscilla
1 year ago
CreativeStash says:
great article, thanks for the tips! i am still working out my photos (of course, always right?!) and this will help in my next phase!
1 year ago
SoothingCandleStore says:
Great tips! I'm off to analyze and get some cohesion going. Thanks :O)
1 year ago
ELDELAYMI says:
Great article and some fab tips! Will definitely start implementing some. Thanks!
1 year ago
ThePassionatePearl says:
Great article, thanks so much!
1 year ago
CuffNGo says:
Thank you for the great article. You are helping us in our search for "the tie that binds?!"
1 year ago
VidaDoce says:
Thanks for this. I'm in the process of unifying our shop and giving it a bit of a "mini makeover" with cleaner photos...and I'm not in the process of a better banner to go with our rustic/vintage style accessories. :)
1 year ago
Marzipants says:
I think it's time I got a new banner! Thanks for the tips - very useful
1 year ago
TwistedSilverDesign says:
Great suggestions. Thank you for sharing. Time to change my banner and store images.
1 year ago
beckykazana says:
Thoughtful ideas on how to accomplish a cohesive shopping experience for customers! I love the point about backgrounds that complement but don't necessarily match one another.
1 year ago
noinaa says:
Thank you for the great tips. Hmm...I got more work to do now.....
1 year ago
AvasYellowRainBoots says:
Thanks for the helpful tips! I'll defo be using some of these, back to the drawing board! ; )
1 year ago
karolmale says:
Thanks for this. Great suggestions, very inspiring....I feel some serious cohesion coming on :-)
1 year ago
vintagenowandthen says:
great tips & suggestions ~ thanks for sharing what works for these great looking shops!
1 year ago
aspendreams says:
great advise, keep em coming...............THANKS
1 year ago
tomsgrossmami says:
Great advices. Thank you very much.
1 year ago
julsofparadise says:
Great article! I've been thinking about switching my shop around for a long time... as Im just not getting sales. Now this article has me wondering if I have ANY cohesion at all?? I've also been wondering if I should remove my non-shelled vintage articles (there are only 5 of them), but maybe they just don't 'go' together with my shelled creations??? Anybody want to take a look and give me your opinion? I'm all EYES! Thanks!
1 year ago
shellseye says:
Excellent suggestions, thank you!
1 year ago
frillyscarvesbyliz says:
Great advise! Always appreciative of these articles and thanks for sharing your wealth of knowledge.
1 year ago
gooseberrystudio says:
thanks! It really does require an objective viewpoint which sometimes can be a struggle if you're doing it on your own. From product to photos it takes time to refine it all, step by step. I just set up shop again after a big 1500 mile move, feels great!
1 year ago
CreamNoSugar says:
Truly................a never ending process. Appreciate informative ideas!
1 year ago
hollyspot says:
Great ideas. Thank you!
1 year ago
CreationsinStitches says:
Great ideas, all appreciated! Thanks!
1 year ago
StudioYTE says:
Great article! I always wonder if my shop is too cluttered.....
1 year ago
BlackPearl says:
I just did some tweaking here and there: rearranging my shop made a huge difference (who knew?) There was another aspect I was viewing negatively and now viewing it positively will make a huge difference...As someone said earlier, I don't have my items in a white/cream/teal light to get on the front page. And now that that is no longer my goal, I'm free to be creative in my way and not the "FP" style. Yay ! Thanks for the motivation!
1 year ago
seahrse says:
Great article with lots of information. Now I need to revamp my thinking ...and my shop! Thanks!
1 year ago
BigHelmetHead says:
Great story, very helpful tips. Thanks!
1 year ago
sandcanyonjewelry says:
Thanks so much! Every little bit of information helps.
1 year ago
hcastillo says:
Thank you.
1 year ago
Caracarmina says:
Thanks! :D
1 year ago
LailapCreations says:
These are the types of tips I can use! Thank you!
1 year ago
TheTinyFig says:
great tips
1 year ago
argentonDesign says:
Thanks for the great tips
1 year ago
UTHJewellery says:
Thank you for an enlightening 'talk'. I agree with your comments on shop front and theme; I think the theme for me could be ok but my problem is my shop banner is neverf quite what I want. I'm still quite new at this so thank you so much for your time and tips.
1 year ago
cotuitbayknitter says:
I am a newbie and I know I rushed through taking photos and creating copy so I could get my shop online. After reading this article I am reminded that it is time to go back and look at everything in my shop with the eye of a customer. Thanks for the reminder!
1 year ago
PhenomenalLove says:
I appreciate the insight; you are a light house in the storm.
1 year ago
MyLiLBoutiqueEtc says:
Very helpful piece. -- I am fixing up my shop, and these ideas are great to know.
1 year ago
SeptemberWren says:
I always struggle with this. My photography shop sometimes looks like a yard sale. Being able to arrange within a section would really help!
1 year ago
PetitePersonalities says:
Wonderful article! It feels like I am always playing catch up with every other shop on Etsy! Yet again, off to work on how to make my shop stand out better. Your ideas and tips were awesome! I hope I can make my shop look like I understood what you were saying! ANyone feel like taking a look at my shop and giving me some more ideas or help.....PLEASE feel free! Would love to hear any feedback on some fresh eyes! Thank you!
1 year ago
thebirdbags says:
Great tips. Thank you for this article! All best, Sarah
1 year ago
sandandseadesigns says:
Good article! Gives me lots to think about and hopefully make some changes.
1 year ago
sarahndipities says:
Great tips!! Thanks for sharing!
1 year ago
AleciaWesner says:
Good stuff! Food for thought indeed!
1 year ago
PurpleToedGypsy says:
Thanks so much for the tips! I will work on it
1 year ago
StoneznStix says:
I've tried all types of background and finally gave in to the simple white it just lets your products pop, unless of course they are white :) I also wanted to add that you can make really great banners super simply in Picnik.
1 year ago
OneVintageRose says:
Great tips. I'll get to work. Any tips for vintage shops?
1 year ago
DCREATED says:
Thanks for the helpful tips:)
1 year ago
jdcampbell says:
Great ideas. Thanks for being there when we need the advice.
1 year ago
SPIHobbies says:
Thanks for the tips-I will take another objective look at my shop
1 year ago
LesBijouxDeClaire says:
Great tips, just want I needed as I'm working on getting a more cohesive feel to my work & shop. Off to go & achieve that now by weeding out the clutter & getting the photography up to scratch! Thanks x
1 year ago
ChicadeeCouture says:
Good tips--thanks! :)
1 year ago
canvasart1 says:
Great article, thank you!
1 year ago
buffy0811 says:
Thank you, I like the different background ideas.
1 year ago
JETypographyPrints says:
Thank you for this! You offer wonderful ideas that I will use!
1 year ago
MemoryLaneDigital says:
Thanks for all the great ideas. I know that it's tough for me to pinpoint my shop's style, and I even have trouble picking a style when adding new items! You've definitely given me food for thought!
1 year ago
MilwaukeeBlacksmith says:
Thanks for the tips, I love these articles that help me get motivated about keeping the shop fresh and flowing.
1 year ago
RouDesigns says:
Great info! Thank you!
1 year ago
frenchfeatherdesigns says:
Thanks for such a great post. I really got a lot out of it.
1 year ago
SleepingporchStudio says:
January is a great month to make improvements to my shop. Thank you for the helpful information.
1 year ago
LavenderField says:
Thank you for the article, but I really don't know what "style" my creations are. They are so unique, every time I list an item I don't know what style to chose from the drop down menu..... Could you help?
1 year ago
AsBoldAsLions says:
Thanks for the advice! I will definitely take this to heart when I make my new banner and business cards this weekend <3
1 year ago
nikkigalapon says:
Thank you. This is the biggest concern for me, since my artwork tends to be eclectic.
1 year ago
UnexpectedTreasure says:
This article is so timely for me. I've been trying to find my niche to achieve a cohesive look. It's something I'm actively working on. Thanks for the tips.
1 year ago
bijubrill says:
I so much enjoyed reading and watching the videos about cohesive shop! Wonderful advice, useful tips about photos and banners!
1 year ago
JillianReneDecor says:
Thanks for all of the great tips Michelle!!!
1 year ago
Isis10 says:
Very interesting, great tips. Time for a change !!! Thank you :)
1 year ago
amabito says:
Great article! Thank you!
1 year ago
NaturalWoodland says:
Thank you Michelle!! I love reading all of your articles. You are my fav.
1 year ago
theoldforgeartstudio says:
Time for a change. I think I've known this for some time, but this article has given me the push I need to have a complete overhaul! Now, where to find the extra time!
1 year ago
SomsStudio says:
What wonderful tips! Thank you.
1 year ago
KristinJames says:
I recognise that I need to pull the items in my shop together and am making a start on doing that. Great to be able to read tips on how it should all come together. You feel you should know it as it's so obvious but sometimes you just get stuck!
1 year ago
Jewelsalem says:
Very insightful and helpful. Thanks!
1 year ago
HKart1 says:
It gave me some insight, Thank you.:-)
1 year ago
denimdelights says:
Thank you for your article. I've been struggling with my shop for so long and didn't see what was obvious. I had noticed people were drawn to two backgrounds that I use often now I just need to decide which one. Most of my items come from my home and years of collecting and inheriting and are so totally different it was hard to see the solution to bring them all together.
1 year ago
barehandedpress says:
I think this is one of the most useful articles I have ever read from the Etsy Success series. Thank you so much for the thoughtful advice.
1 year ago
aprilleialoha says:
Thank you for your article. Etsy advice like this, really helps new shops like myself, learn how to build a successful business.
1 year ago
HappenstancePaper says:
Thanks for the advise. Keeps me fresh and always tweaking! It's a process.
1 year ago
GlitterbirdGlamour says:
I do try to stick with my main line, but have a few miscellaneous items in separate sections. What I realized I need to change is have consistent backgrounds.
1 year ago
ecoPaperie says:
Interesting point... no banner is better than a bad banner... thanks for keeping us on our toes!
1 year ago
lauracostello2 says:
This is very true - l wish l were better with photos! The pics on this article are lovely.
1 year ago
vikou says:
Very interesting!
1 year ago
MockaMooseMarket says:
Great advice - as always. Whether you're new to Etsy or not, these tips are always appreciated. I always learn ways to improve my shop. Thanks SO MUCH!
1 year ago
lauraleedersart says:
Great advice, thanks!
1 year ago
lightedwinebottles says:
This is great advice! Thanks!
1 year ago
bluepoppyseed says:
This is something I've been working on for a while. Sometimes it's hard to really understand the vibe you want your shop to have until you've messed it up and gone the wrong way.... then you have to spend the time to bring your shop back to what you want. This can take forever... creating our products only accounts for some of the time we put into our shops... the rest is marketing, photographs, descriptions. etc. whew...but in the end it's all worth it! When I have a bride that is so happy with her invitations it just makes my day.
1 year ago
KingForSu says:
So useful article! Thank you for the advices!
1 year ago
SewBeLove says:
so much to do, so much to learn and how do I have the time to quilt and get my shop to function better .....
1 year ago
Swara says:
Lots of great tips, thanks! ~TrendyKnitz
1 year ago
needleandfelt says:
Wonderful! Thank you so much!
1 year ago
ionesAttic says:
Since etsy installed the Rearrange Your Shop function (found on the left column of your shop's public view) and Draft Listing function it has made it SO much easier to create a cohesive look throughout the vintage home decor items in my shop.
1 year ago
BerryCarroll says:
I use a variety of fabric to make my bags-I'm not sure how I can make the shop look cohesive. Any ideas? Etsy also suggest having a large volume, with variety. I think this is a good article, but I guess I could use more specifics.
1 year ago
BerryCarroll says:
And tafurious, I'm also confused that with the neutral and negative feedback, the feedback percentage is still 100% positive.
1 year ago
bluesugarcookieco says:
What a great post and wise ideas as I get started on Etsy!
1 year ago
tafurious says:
Berry the % rate has to do with the positive to negatives ratios. But even some of the positive feedback contains negative comments about product breaking. I understand you can't please everyone- but out of all the shops on Etsy, it seems Etsy could have found someone with a cohesive shop AND little to no negs and neutrals to use as good examples for us to learn from. Jm2c.
1 year ago
Knot2Shabby says:
Thanks for the great info!
1 year ago
cornwoman7 says:
I am SO looking forward to getting my photos and more on this site, Etsi comes highly reccomended. I have my style, just need to get it out there. Thanks for great advise. Soon to publish as White Feather Arts
1 year ago
sofargone says:
Thanks so much for posting!! this is exactly what i needed. I've been working for a while on my shop's style and i just cant seem to get it right! I've taken LOADS of pictures and a lot of them i love but they just don't seem to work. I've decided to just keep it a simple white background. and now i'm off to work =) again, thanks for posting =D
1 year ago
BarkingDogBlanket says:
This is GREAT! thank you!
1 year ago
KnitEco says:
Thank you Michelle - priceless support - cant wait to try cohesion. :)
1 year ago
brookeelissa says:
LOVE this post. Thank you so much for all the great tips. Wonderful shops featured too!
1 year ago
ccsdesigns01 says:
ery helpful, need to get started on a new banner.
1 year ago
velanch says:
Thank you!)
1 year ago
TillysLoft says:
Thanks for all the great info, gives me something to think about and maybe tweek a few things here and there.
1 year ago
pesoneto says:
Thank You! This article has answered many of my questions about bringing a cohesive theme to the variety of home decor items I want to list in the Spring. I'm booking this for reference.
1 year ago
Davs says:
Love this article!
1 year ago
PyxusPassionProject says:
Fantastic article.... Definitely on point!
1 year ago
debralynnmejia says:
Thank you for all the great info!
1 year ago
CozyByChristine says:
Thanks for sharing. I was totally inspired, got busy, and I'm thrilled with the results.
1 year ago
glitterandstones says:
Excellent tips .Thanks for sharing.
1 year ago
RedRoadDesign says:
It's always a difficult decision with me as I have an eclectic range and style - so I'm never sure if the cohesive part comes from the background I use, the composition or the placement on the shop pages - I enjoyed your article and will now go and review my shop - thank you!
1 year ago
info367 says:
Thanks for the interesting article.I will be sure to look at my photos again and try something else in the backgrounds.My banner and avatar was created by my teenage daughter and I think it works well.it also was fun working on a project together,without the slamming of doors! My tip is to ask around your family and see if you have anyone that can help out with those banners.
1 year ago
assilemaccessories says:
Thanks for the great advice. These tips are very helpful.
1 year ago
loretta9243 says:
Very interesting. It is always interesting to try new ideas.
1 year ago
ThePeahenBazaar says:
This is so helpful as it's something I'm really struggling with at the moment!
1 year ago
seganvic says:
Reading these stories of other peoples "etsy shops" has been a wonderful experience...so many interesting stories I would not have found, if not for this site. Favorite was "a breath of French air"..just gorgeous! Sandy
1 year ago
TurtleDoveLane says:
I love to see new ideas and have a chance to see what other people are doing. Isn't it amazing that the creative process, flowing out of the human heart is so full of variety? Thanks for the tips.
1 year ago
FreshRetroGallery says:
cohesion demands respect in a brand. worthy tips :-)
1 year ago
crimpmystyle1 says:
Makes me wonder if my red backgrounds are too intense? Ideas?
1 year ago
wanderwitch says:
This is very useful. I feel I'm still searching to find what my style is but am enjoying the journey.
1 year ago
BurliCreations says:
I enjoyed reading your helpful advise and tips...I´m still in the process of redefining my style...
1 year ago
WindmillHillArtisans says:
Thanks for the tips.
1 year ago
WindmillHillArtisans says:
My shop's name is AlpacaWrapsody.
1 year ago
loversjewelry says:
Thanks for the tips! I surly have what to do now :)
1 year ago
LushWreathWorks says:
Very helpful article. Thanks so much!
1 year ago
HeartlocketHollow says:
I think this is wonderful advice! When I first started, I did not know as much as I do now, so part of the shop reflects that. Making changes are so much easier when you know the direction you are heading! Thanks!
1 year ago
Alearea says:
Great article, thank you.
1 year ago
JenniferSumner says:
Thank you! I feel like I'm almost there. You have given me inspiration to make my shop flow better. Very helpful info.
1 year ago
inbetweenaccessories says:
tnx for the wonderful advices!!!!
1 year ago
pynoblem says:
Thanks for the tips. I will re-take my pics and put into practice your advice. However, I would like more suggestions on how-to for people who would like to do their own custom banners.
1 year ago
RebelsandPebbles says:
Thanks for this very helpful!
1 year ago
csdesign41 says:
thanks for the tips. I think I need work on mine,
1 year ago
PrettyBloom says:
Thank you! your article is really helpful!
1 year ago
umaslady says:
Interesting article, thanks! ^_^
1 year ago
23lili says:
Thanks a lot for the article!! Apparently I have a lot of work to do to make my shop look more cohezive.:) but now I know how to :)
1 year ago
charlenesbags says:
Thank you for the information.
1 year ago
pthi says:
I am just opening my shop and was thinking last night that all my products have a similar feel. I wondered what I could produce to reach another audience. How wonderful to find out I have a style and that is good. Thanks!
1 year ago
RayvinNyte says:
I love branded cohesive shops. I find it a challenge for myself as my style and interests are so eclectic. Voodoo Bling may be :)
1 year ago
quiltedhappiness says:
Hi, It has taken me months to finally dare to put something into my etsy shop. I have now done it and read this post and I will think carefully as to my answer to the question, what is your style and what would you like it to be. So, thank you, it's great to feel that there is loads of support out there.
1 year ago
KathysKreation says:
So many great ideas. Love to experiment with different looks.
1 year ago
What2ULike says:
I may have to do a little "shop cleaning"....thanks : )
1 year ago
poppyporter says:
Hummm yes maternity leave means my banner currently does not really match my shop as I mostly have only one of my jewellery collections there. Make more and list more I think is my answer. Top tips thanks
1 year ago
SucculentsGalore says:
Lots of great tips...thank you!
1 year ago
paintedbybecky says:
I need to change my store name to something a little more catchy. I am just starting my store this week. So I have a lot of work to do. Thank you for any and all your healp.
1 year ago
loriglorie says:
Love this article, Thanks.
1 year ago
LunasVintageDesigns says:
Being fairly new to ETSY, all advice is so welcomed and helpful.
1 year ago
Craftelina says:
Dear Michelle, many thanks for putting it together. A good check-list indeed. Very helpful. Cheers! ig & vik of Craftelina
1 year ago
modestchicks says:
Makes sense. Thanks!
1 year ago
LilleHus says:
Terrific article! I love what you say at the end about the shop itself becoming "a work of art". That's what's been so much fun about putting my wee corner of Etsy together. I just opened a week ago, but I can't wait to add the other items I have been working on. I love the challenge of making them play nicely together! Having an Etsy shop is sooooo much fun because I get to exercise ALL my creative muscles! It took me four years to actually open, but I'm thrilled that I finally took the leap. I'll keep all these tips in mind as I grow. Thanks, Michelle!
1 year ago
JesseKnish says:
Great advise on the photography aspect, light is the key to fabulous pictures! I'd be happy to help anyone out who has a question about photography being that is my specialty =) Have a fantastic day Etsy peeps!
1 year ago
beachgirlbodygoods says:
Thank you for the great input!! :)
1 year ago
Nayda Jacobo from encantodesign says:
great article
1 year ago
Lisa and Amy from FolkOfTheWoodCrafts says:
great tips!
1 year ago
revoltfashion from revoltfashion says:
This was so helpful and interesting :) YAY I'm working on it - and with all the fantastic tips from the etsy blog and all the cool people giving tips in the forum - this makes it so much fun! Etsy should be declared an independent country - let's vote a president ;)
1 year ago
Vicki Butler-Hagen from PuraGioia says:
Very informative article - Love the word "Cohesify!"
1 year ago
Teresa Wagner from GertieDawgCollection says:
Thank you for the tips. My shop is just beggining and I will be changing the presentations soon. ESTY seems to want to help each owner as a community. Encouages growth of each individual. Exciting journey ahead.
1 year ago
Cindy van der Meer from LovelyCrochetBoutiq says:
Thank you for the very usefull tips.
1 year ago
Yolanda White from Mzhotwax says:
Wow look at all the work I have to do! Cohesiveness makes so much sense!
1 year ago
Sandra Steedle from overDAcrib says:
Michelle, I've been working on my shop ever since I read this story... Thank you! It helped me so much and I think that working our shops is always a work in progress but I love the way my shop looks now and I REALLY appreciate all the useful tips!!! All: check out my shop, I rephotographed my avatar in many of my photographs to bring some "cohesion" and uniformity to my shop! Yay... I am always improving.
1 year ago
Melissa Collins from adairya2 says:
this really helps, my shop is getting there. Some days I want to start all over and photograph everything again just to see how I could make it have an overall different feel or vibe, but that would take a while! Thanks again for the advice!
1 year ago
Jim Sullivan from NearEarthExploration says:
Excellent advice for a newcomer to Etsy. Thank-you for your post :-)
1 year ago
Stephen Decker from ribbon05 says:
Great advice thanks.
1 year ago
Moxie Moxon from MoxieRevival says:
thanks for this article, on line is challenging there are so many great stores all in one amazing place. I still have a lot to learn on here, and am slowly starting to establish me brand. Thanks again
1 year ago
Dorothy Aldridge from thedots says:
Kitten-bling???
1 year ago
Erin from BumpkinBabyBoutique says:
Enjoyed this article... I love all the tips the etsy staff provide.
1 year ago
Jessie Surber from ShwimmyKids says:
@Dorothy Aldridge. I thought the kitten-bling comment was funny too! Great tips! Thank you!
1 year ago
Semira from freesoul says:
Excellent Article!! thanks : )
1 year ago
Charlotte V. from ViaMinima says:
Very good!
1 year ago
Brenda Burdette from bBijouxDesign says:
The examples of cohesive shops in this article are excellent.
1 year ago
Maddy Bell from MaddyBelle says:
Thanks, this was really helpful for me, just setting up shop and wanting mine to look as good the many beautiful shops on Etsy!
1 year ago
PatternsAndPlans from PatternsAndPlans says:
Very helpful..thinking about how it applies to my eclectic assortment of goods.
1 year ago
Angela Montgomery from WitandPepper says:
great article! i'm going to enlist a small focus group and use some of these questions to get an outside perspective. i'm eclectic to say the least. thanks again! angie of myOlivette
1 year ago
Emma Wall from AntieEms says:
I thought I was happy with my shop until I read this post. Now I really have to think about it and I would welcome any comments and suggestions for improvements or redos. Please don't be shy, contact me with your ideas.
1 year ago
Steve from StevesStoreofStuff says:
Great article! I have some work to do. I'm also open to suggestions and feedback.
1 year ago
GemdropsoftheFalls from GemdropsoftheFalls says:
Very interesting points. Thank you!
1 year ago
Luna Bird from LunaBirdArt says:
thanks for the info, I'm a newb so all tips are appreciated :-)
1 year ago
Nancy Miller from SeekethWool says:
New challenges for me! Love the suggestions!
1 year ago
Janice from jkadesigns says:
Thanks for the great tips!
1 year ago
heartdosheart from heartdosheart says:
thanks for the wonderful article.
1 year ago
Ekaterina Aksenuk from RomePure says:
Thank you for the article!!! I am in fashion school right and don't have time to devote to my etsy shop. But once I take less classes I am burning to get a successful business going!
1 year ago
Christina Tillery from chickboutique says:
Great article! I see how her shop is very clean, neat, and cohesive.
1 year ago
shopworndesigns from ShopwornDesigns says:
Great read. Thank you for the ideas. ShopwornDesigns.
1 year ago
Didi from didiStyle says:
Thanks for the great tips!
1 year ago
KP from kpdesignsplus says:
THANKS FOR INFO. NOW I KNOW THAT I'M THE RIGHT TRACK
1 year ago
张 兰 from YYChineseFlutes says:
thank u ~~
1 year ago
Sharron Williams from MyBibleCompanion says:
I haven't done anything with my shop. I'm in the midst of transforming my products and store. I need help from creative people. Reading this blog has given me a step closer to the transformation.
1 year ago
TheSpareBedroom from TheSpareBedroom says:
Brilliant read! Thank-you.
355 days ago
swankyturtle from swankyturtle says:
Great Post! I am a new shop owner and find myself overwhelmed when buying and then presenting the items. Right now ... If I see a vintage piece of clothing ..no matter the style... I grab it. I've looked at vintage toys, house wares, decor, etc. I feel like I want to offer it all. How do I narrow it all down and find "my style" I think I'm caught up in getting product in my shop and starting to make any kind of money. Events in my life...have brought me to Etsy in order to support myself and children. I have to make it work so maybe the desperation is overwhelming me in designing my store
338 days ago
GemdropsoftheFalls from GemdropsoftheFalls says:
Cohesiveness is so important. You can sometimes recognize an Etsy seller by the background or composition in the shot. We're currently working on our photography and storytelling to keep our style consistent throughout our shop.
338 days ago
classicpurse says:
A certain theme, style or group of colors may be very presentable, but I also like to include something odd or exciting that catches a discerning eye. I enjoy changing my collections with the seasons, such as pale colors in the spring, brights in the summer, soft earth tones in the fall and darker tones throughout the winter. Some collections may have three or four colors, such as coral, lime and periwinkle. Others may have more, such as olive, copper, taupe, ruby and violet. I like to stay with the same sturdy patterns, but experiment with a variety of color combinations. A simple classic pattern seems to sell best, because it can accessorize any fashion. Over-embellishment tends to attract a rare buyer. Items of necessity, such as clothing, also seem to sell best. Everyone enjoys a practical item, such as a purse or tote bag. Storage is a big business. A cohesive site may help sell items, but the choice of items is also just as important. For example, in difficult financial times, jewelry may not be an absolute necessity. Really enjoyed your aticle...
335 days ago
Karen Jahnke from KAZAMdesigns says:
thankyou soooo much. Im trying so hard. All the information you all put up is priceless. xx
325 days ago
Callie from CalliesCraftCottage says:
Finally got around to ready the article, and it makes so much sense. Now to figure out how to translate that into action!
288 days ago
Sandra RB from MagwireJewelry says:
I, too, finally got around to reading your article. Well written, now to put what I have now learned into practice!
268 days ago
Viki and Igal from CloudMobiles says:
Very helpful. I reread it a few times.:) Many thanks!
196 days ago
wendy clay from WendyAnnsJewellery says:
Very inspiring! This has given me some great ideas for my shop :0)
159 days ago
Fan Funatics from Fanfunatics says:
thanks four this post. It is very helpful!
138 days ago
Monopache from Monopache says:
Great information, thank you.
116 days ago
Mary Frawley (Calligraphette Ltd) from Calligraphette says:
Great post - but yikes do I have a mountain ahead of me. Never mind I'll get to the top by taking the first baby steps in that direction. xx
110 days ago
Chandreyee Johnson from ToadsLilyPondJewelry says:
WOW! So I have been selling on Etsy for a little less than a year now. Some of this stuff I have started developing on my own with the help of other awesome Etsians suggesting better photos and me browsing for any kind of photo advice. But the cohesion thing...I just barely (literally, like twenty minutes ago) complimented someone on his shop because it all blended together nicely, it was basic, easy to look at and to the point. This article just reinforced my view of his shop to myself which tells me, yep, that's where I need to go.
99 days ago
Kristen May from KMayCreations says:
Another great article! Sometimes it is nice to see that I am already doing some of the things that are in these articles...
93 days ago
Neelie J from DesignsbyNeelie says:
Some great tips here, i'll definately be using some of these
93 days ago
Katie Keltner from KatieKeltnerStudio says:
Great Tips! Thanks, Katie www.facebook.com/katiekeltnerphotography
50 days ago
Denise from Canicarryu says:
Thank you for the visual aids. It's easy to see these shops have a cohesiveness that is really appealing. This image stays in customers minds. It's time for me to brainstorm!
49 days ago