Imagine standing on a crowded train, only to look up and see a bevy of stylish, smiling women. From 1941 until 1976, the Miss Subways contest — “a search to find the loveliest subway rider” — graced New York City subway cars near and far. Created by the Subways Advertising committee to bring a little magic to an otherwise mundane commute, this hometown beauty contest displayed women’s faces and jobs, with a call to vote for the next winner. With a wide diversity of job titles (from flight attendant to FBI clerk) and a focus on integration, Miss Subways was truly ahead of its time. All told, over 200 New Yorkers were graced with the title.
Photographer Fiona Gardner and journalist Amy Zimmer have recently joined forces to locate and interview former Miss Subways. Part collective memoir, part cultural history, Meet Miss Subways will be the first book to examine the contest’s significance — both personal and historical. It’s a fascinating look at a nearly forgotten piece of New York history.
Inspired by the stylish Miss Subways of yore, these collections are dedicated to their memories.
[Pictured: 1. Leather bow ponytail holder from EmbellishedLife; 2. Natural wood necklace by theswanlake; 3. Floral print peter pan collar dress from THREADBEAT; 4. 1940s heels from shopREINVINTAGE.]
Miss Subways Marie Theresa Thomas loved to read and “adored the March wind.”
[Pictured: 1. Vintage woven straw bag from foxandbow; 2. Bow Tie garden floral necklace from jessamity; 3. Vintage '40s-'50s maillot from SweetMoonlightShop; 4. 1940s peep toe shoes from honeytalkvintage.]
“A petite, Brooklyn-born colleen,” Peggy Byrne was studying to be an insurance broker when she became a Miss Subways in 1950.
[Pictured: 1. Floral ceramic brooch by AtelierGilet; 2. Ice cream shop collar by lovesexton; 3. 1950s Full green skirt from CapriciousTraveler; 4. 1960s Peter pan collar tunic from heartcity.]
An X-ray technician with “intriguing green eyes” and a penchant for bowling, Marie Leonard was a Miss Subways 1955.
[Pictured: 1. Fraternity baseball cap from StagVintageGoods; 2. Small leather wallet by ExpressionsInLeather; 3. Vintage sneakers with pointed toes from THAYERVintage; 4. 1960s Checkered shorts from foxandfawns.]
Maureen Walsh (Miss Subways 1968) had traveled to Europe four times and was a hostess at Shea Stadium.
[Pictured: 1. Gold fringe hoops by SOFTGOLDSTUDIO; 2. Necklace by AdrianaSoto; 3. 1970s Wonder Wedge from CreamColoredPony; 4. Vintage Maxi Dress from PassionFlowerVintage.]
Marcia Kilpatrick (Miss Subways 1974) had dreams of becoming an actress and liked to photograph the setting sun.


4 Featured Comments
Sign in to add your ownSuzanne Furtado from TheScarletSageTree says: Featured
What an interesting read. Though a beauty contest does evoke mixed feelings, this is a fascinating look into the past, I've enjoyed it. And I for one do wish there were more events today where women are honored and put up there on pedestals, though not with 'beauty' as a criteria. It would indeed be inspiring to see women from different walks of life, and even different parameters of success.
312 days ago
Vickie Moore from WingedWorld says: Featured
Instead of saying the height and weight of these beautiful women, I love how the descriptions describe their careers, what they are studying and their fun and creative hobbies! How refreshing instead of the incredibly destructive practice when I was a girl of announcing every Miss America candidate's height and weight, especially when they all claimed to be 5'10" and 105 pounds — impossible standards to meet. It wasn't until I was in high school track and cross country that I realized strong, in-shape, slender females weighed at least 130 pounds.
312 days ago
everythingok from everythingok says: Featured
This is so sweet! I love these little glimpses into the lives and dreams of everyday people from decades past. Now I really want to know what all these women went on to do.
312 days ago
Brianna from thehappycouple says: Featured
My grandmother was a Miss Subway. She immigrated to the US from Ireland when she was 5 and was very proud of her Miss Subway title. Fun article and cute collections!
311 days ago
122 comments
Sign in to add your ownAmanda Gynther from CafePrimrose says:
Wow! Some of these vintage things are gorgeous! And how interesting.... A subway beauty contest... Back when humanity had a sense of community. Very cool. I wonder what happened. I suppose too many drunks and icky people started riding the subway. And biggest pedophile of the year awards just didn't have the same ring to it as most lovely subway riders. Great article!
312 days ago
dhela from dhela says:
I love vintage fashion! It's ageless and new designs are nothing compared to these shapes and patterns
312 days ago
Marietta from blueroompottery says:
Oh, fun!! I didn't know this! Awesome discoveries! Thanks for the nice article:)
312 days ago
nevinackered from OddityCollective says:
I can only imagine why the Miss Subways competition was ended in the 70s! Still, an interesting basis for a collection!
312 days ago
Megan from MegansMenagerie says:
That's awesome!!!
312 days ago
BetaVintageCasual from BetaVintageCasual says:
the girls and those complimenting vintage collections are just adorable, it really moves my imagination!
312 days ago
mazedasastoat from mazedasastoat says:
Beauty contests... leave them buried in the past where they belong. New York has so many things to be proud of, this isn't one of them.
312 days ago
Liesl Carlson from lcarlsonjewelry says:
Lovelyt ladies, and lovely fashions!
312 days ago
cathie carlson from MagicMarkingsArt says:
The brief description of each woman is very interesting and offers a unique, historical peak into the climate of the 1950's - 1970's. The concept employs the "Mad Men" mentality of the time which makes it even more thought provoking. Thanks for an entertaining post.
312 days ago
Kim from QueenBeeVintiques says:
Love this post...great vintage fashion!!
312 days ago
Janine from MomsantiquesNthings says:
Fantastic article, and project, love the photos and the history lesson!
312 days ago
Susan Spurr from InSpurations says:
Very entertaining and loved all the finds from the eras
312 days ago
Maria Corey from sowsearjewels says:
In the late-40s movie "On the Town," Vera-Ellen plays the winner of a "Miss Turnstiles" contest. Gene Kelly plays a sailor on leave who falls in love with Miss Turnstiles' photo in the subway and convinces his pals Frank Sinatra and Jules Munshin to help him find her. Shenanigans ensue. Very silly plot, of course, but the singing and dancing are great. I had no idea it was based on a similar contest of the era.
312 days ago
LivingVintage from LivingVintage says:
Interesting! Some of theme look like mug shots though. Great picks.
312 days ago
mary from QueenofCuffs says:
How did they manage to look sooo glam? Looking at there pics and of ones of my mother in 40's 50's it is always the smart simple dress with a pretty scarf/ necklace and a spectacular hairstyle !! This is such an interesting post - thank you.
312 days ago
Suzanne Furtado from TheScarletSageTree says: Featured
What an interesting read. Though a beauty contest does evoke mixed feelings, this is a fascinating look into the past, I've enjoyed it. And I for one do wish there were more events today where women are honored and put up there on pedestals, though not with 'beauty' as a criteria. It would indeed be inspiring to see women from different walks of life, and even different parameters of success.
312 days ago
Piegota from FullCircleRetro says:
They are sooo retro cute! Great post.. =)
312 days ago
Nancy from GoldenDaysAntiques says:
Fun read! Love the vintage fashion!
312 days ago
Tay from asseenbefore says:
Great items! So cute! It was nice to learn something new!
312 days ago
pamela1061 says:
Loved the post and the vintage fashions but cringed at the vulnerability of the winners with so much personal information posted for anyone to pursue them. Yikes, I wonder how many got unwelcome calls and people showing up at their places of employment. Lots of charming aspects to what we call the "vintage" time period and lots of unsafe aspects too. Thanks for sharing this bit of history.
312 days ago
Khara Ledonne from SteelManJewels says:
How I wish they still did this on the subways! And how brilliant that someone recognized the need for a little *magic* on that dreary commute. I've been there, and I wouldn't have minded looking at a bevy of pretty ladies. Nice post, truly.
312 days ago
jessica ann from DareYouToJump says:
i really enjoyed reading these ladies vignettes, i think i'd really like to check out that book. @maria corey, thank you for heads up about the movie, that sounds like something that would be right up my alley! the items curated for this are beautiful and perfect. thank you so much for posting this!
312 days ago
Elizabeth Pickett from bittersweetdesign says:
pure magic - and so much fun! would love to read the Meet Miss Subway!
312 days ago
Judy Wright from JudithGayleDesigns says:
Love this article!
312 days ago
Edie Ann from OhHoneyHush says:
Lovely!! :)
312 days ago
Tee from TeepetalsDesigns says:
Loving this article. I visited New York a few years back. I wish I could have seen this when we were on the subway. I had no idea that the did that back in the days.
312 days ago
marzapane from marzapane says:
Great idea!!!! Great research!!!
312 days ago
Alison Herr Scates and Chuck Scates from ACESFINDSVINTAGE says:
I say we start a new subway contest for this century. A Search to find The Loveliest Male Subway Rider.... "Jonathon, John as he prefers to be called is 6'1" and has fabulous brown eyes. He is studying to be a graphic designer, and plans to marry his college sweetheart... Full color photos of the men with their bios are a must since this is 2012! :)
312 days ago
iammie from iammie says:
Love it!
312 days ago
Sarah from CopperheadCreations says:
Well, looks like I just found a bunch of new vintage shops to spend my entire day looking at. ;) Haha. Good God I love those old swimsuits. And what an awesome piece of NYC history I never knew about. Thanks for the post! :)
312 days ago
Vickie Moore from WingedWorld says: Featured
Instead of saying the height and weight of these beautiful women, I love how the descriptions describe their careers, what they are studying and their fun and creative hobbies! How refreshing instead of the incredibly destructive practice when I was a girl of announcing every Miss America candidate's height and weight, especially when they all claimed to be 5'10" and 105 pounds — impossible standards to meet. It wasn't until I was in high school track and cross country that I realized strong, in-shape, slender females weighed at least 130 pounds.
312 days ago
ValliCraftEmporium from ValliCraftEmporium says:
Wow! Didn't know this. Wonderful article with great listings. Marie Leonard looks like Ronald Reagan's first, actress wife.
312 days ago
Sonja Lindner-Blanc from BrutetBaroque says:
i love NYC nostalgia, and the vintage fashion to bring it alive. merci!
312 days ago
Jane from RavensCrafts says:
Excellent example of a younger time and a special honor.
312 days ago
Sandy from fireflynotes says:
Clever!! I thought your outfits were a perfect fit!
312 days ago
breadandroses2 from breadandroses2 says:
Echoing others above, the entire 'beauty contest' concept/mentality really just functioned to keep women pigeonholed at a superficial level. Not much emphasis on higher education and academic accomplishment. Being 'too smart' could elicit brutally derisive comments and stereotypes. Since physical beauty fades with time, it's just as important, if not more so, to develop one's intellectual capacity and deeper values. Love 40s-50s fashion but not so much some aspects of the culture.
312 days ago
Nora Quinonez from NoraQuinonez says:
Nice! I love anything that has to do with NYC history...thanks for posting this fun and interesting story.
312 days ago
MidwestAlchemy from MidwestAlchemy says:
What a great read!
312 days ago
Rachel from LSvintage says:
Another reason why I love Etsy: the blogs, this one was absolutely lovely. I enjoyed reading about each one of them and then wondering what it must have been like, I so wish I could travel back in time!
312 days ago
Tryntsje from HandmadeHandsome says:
Interesting read and great items.
312 days ago
Mouna Marini from beadsofaquarius says:
I didn't know this! great article ! thank you for sharing these vintage beauties !
312 days ago
everythingok from everythingok says: Featured
This is so sweet! I love these little glimpses into the lives and dreams of everyday people from decades past. Now I really want to know what all these women went on to do.
312 days ago
Julie Siomacco from SouthernCharmWreaths says:
I also did not know this and thought it to be very intriguing. The finds mirror the article very well. Nice job!
312 days ago
Sarah Loch-Test from SarahLochTest says:
This makes me want to watch the movie On The Town! Gene Kelly falls in love with Miss Turnstyles, Vera Ellen. I didn't know that it was based on something the subways actually did, so thank you for this post.
312 days ago
ClassicMemories from ClassicMemories says:
This brings back memories.
312 days ago
Lola Ocian from GoldenSpiralDesigns says:
That's awesome! I wish they still did that. Seattle's metro bus could use some more interesting ads on the bus. Funny to think of how different the photos would look nowadays.
312 days ago
tippleandsnack from tippleandsnack says:
Thank you for this very cool post!
312 days ago
Katie Louise Leach from HopeForBinati says:
Oh my goodness....I adore this! Totally love it!
312 days ago
DelilahBadapple from DelilahBadapple says:
My favorite article ....thanks so much! What a great post!
312 days ago
Kathy Johnson from kathyjohnson3 says:
Love the wedge shoes!
312 days ago
accentonvintage from accentonvintage says:
Great blog!
312 days ago
Peggy and Abbi from whatkatyhad says:
What a gorgeous piece! And such very stylish ladies. A fine, fine post. Also, the wallet by ExpressionsInLeather there is AMAZING <3
312 days ago
Dorottya from SenoritaJoya says:
Lovely article & pretty ladies! :)
312 days ago
Alice Glass from throughthelooking says:
The Stardust Diner in Times Square, NY, has several of the Miss Subways posters up on their walls! I always love checking them out when I'm there :)
312 days ago
Ayelet Cohen-guzik from darioushka says:
I Love vintage! great post! it was very interesting
312 days ago
Patti Trostle from PattiTrostle says:
I love this..love the '40's shoes!
312 days ago
rivahside says:
Reminds me of "Miss Turnstiles" from the movie On The Town with Gene Kelly and Vera-Ellen. Hokey, yes, but such a part of American culture from days-gone-by. Enjoyable post!
312 days ago
kathy johnson from ShoeClipsOnly says:
Love the vintage items! Thanks for sharing this lovely article!
312 days ago
Rebecca Tanner- Russell from THREADBEAT says:
I was so pleasantly surprised today when I went to read the etsy blog, to see one of my custom dresses were chosen for this lovely article. I would, however, like to note that this dress is not vintage, but custom made to your measurements from an original pattern. Thanks, you made my day!
312 days ago
Susan Sanford from ProfessorTiny says:
Showing my age, but haven't I seen some of these ladies before, on the cover of the Rolling Stones "Some Girls" album? Maybe it is just the look of an era, but gave me quite a flashback (so to speak).
312 days ago
Caitie and Jamie C. from NuitHiboux says:
Very cool history!
312 days ago
Amy from fieldtrip says:
does this ever remind me of "mad men" - i love that we learn a bit about the girls as career women, but i'm so glad those days are over! fun blog post and an interesting peek into the past!
312 days ago
Renata and Jonathan from RenataandJonathan says:
Interesting story !
312 days ago
willowstreetworkshop from willowstreetworkshop says:
Lovely! :-)
312 days ago
lovelygifts from lovelygifts says:
I never knew this!
312 days ago
HelloShoes from HelloShoes says:
Wow , I am in love with all those clothes and hairstyles
312 days ago
Hannah from BananaOrangeApple says:
I love the clothes and fashion that go along with the photos. I think I will have to watch "On the Town" again now!
312 days ago
Retrospect from Retrospectshop says:
I was wondering if anyone else remembered "Miss Turnstile" from "On the Town." Vera-Ellen was so lovely. It's funny/cool that other people were thinking the same thing! Great story and pictures.
312 days ago
Genise Park from genisepark says:
I love this so styling....wonderful
312 days ago
Tova Friedman from FlatironVintage says:
What a good piece of NYC history! I've lived here all my life and never stop discovering new things...thank you!
312 days ago
Sarah Feldman from StockFrock says:
Wonder why it no longer happened after the 70's? Here is why: It was called "The White Flight'" aka white people not wanting to mingle with other races and moving to mommy suburbia, Robert Moses...oh yeah...and let's not forget ....crack! http://en.wikipedia.org/wiki/White_flight
312 days ago
Michael Quirk from QuirkMuseum says:
Brings back memories of all those ladies I used to see on the subway back in the 60s. Not really... They should bring this back with today's lovely ladies - blue hair, tattoos, piercings, etc... I mean this in the nicest possible way.
312 days ago
Jeanne B from PruAtelier says:
What a great nostalgic article and I remember those days in the NYC subways along with the seats in the old cars that were woven caning!!! My father used to bring the family on NYC outings from Long Island and riding the subway that he knew like the back of his hand was an experience! He would tell me years later that he remembered when the subways were being built! Also LOVE that red print dress and the accompanying items with the article that are so well chosen.
312 days ago
Sarah Feldman from StockFrock says:
Lol Michael... btw your stuff would be fitting at the Brooklyn Flea! <3
312 days ago
bijoux23 says:
Wait, why does the black Miss Subway have a "tribal print" dress and "tribal" necklace? Nothing about her photos suggest that her outfit has that vibe at all.
312 days ago
Lauren Rose from LaurenRoseJewlers says:
I love this article! As a NYC college grad I rode the subway constantly! The fact that this was made to liven up a "mundane" commute makes me envious today a munndane commute is so much better! The commotion on the subway is unreal! Oh what id do for mundane!!!
312 days ago
Sophie Hussey from soneshka says:
Thanks bijoux23, I thought I was going crazy, why hasn't anyone else commented on this?
312 days ago
Debra Gilstrap from gilstrapdesigns says:
Great article and so very interesting. I love all of the fashions all of the ladies are so stylish.
312 days ago
ACupOfSparkle from ACupOfSparkle says:
Great article and I am so in love with the ice-cream collar. So adorable!
312 days ago
Jessica from partytymeshop says:
Love the article and the vintage fashions.
311 days ago
Stella from StellaPearl says:
What a splendid collection! I liked seeing all the coordinates!!! Thanks for compiling this.
311 days ago
Victoria Baker from LittleWrenPottery says:
Fascinating bit of history, I guess its the tv talent show of it's day! Love the vintage finds : )
311 days ago
isoscele from isoscele says:
Great context for a theme!
311 days ago
Diane Hunter-Williams from TheShaggyBagShop says:
Love the story, and I remember the days of riding the subway and reading about Miss Subway. The vintage collections featured were spot on.
311 days ago
retroattack from retroattack says:
Thank you for sharing these marvelous memories!
311 days ago
Kirsti Joy from KaiceJoy says:
Wonderful article, full of sweet memories-lovely collections~~~
311 days ago
bethl12 says:
Most creative article on Etsy I've seen (and I've seen a ton!). Great, interesting subject and well put together. Great job!!!!!
311 days ago
Brianna from thehappycouple says: Featured
My grandmother was a Miss Subway. She immigrated to the US from Ireland when she was 5 and was very proud of her Miss Subway title. Fun article and cute collections!
311 days ago
Mrs Berry from ThreeChicksVIntage says:
The ladies are so beautiful. Can we go back to the days of neatly coiffed and tidily dressed - no pj's or saggy sweats - in public? I appreciate that Miss Subways went beyond appearances and talked about the ladies' jobs, plans, lives.
311 days ago
Janet aka Felton from FeltOnTheFly says:
Oh I love this post! Fascinating glimpse into the past. Thanks!
311 days ago
Jenny Davis from JGuildDesigns says:
What a fun article! I really enjoyed reading about these ladies. The style back then was so wonderful too... thanks for the article!
311 days ago
Joanne from EliJjewelry says:
What an interesting article! Loved reading it!!
311 days ago
Skullbag from Skullbag says:
Great story. Torn between voting for Marci, Peggy, or "Freckles" the jazz-collecting X-ray technician with the awesome fringe... but I think I'll have to go with Marie on account of I also adore the March wind.
311 days ago
Susanne Major from LineaLina says:
I always enjoy reading your posts! The photos of these ladies are just awesome. Thanks for sharing!
311 days ago
Jessica from LovelyFever says:
Thanks for sharing a sliver of little-known history :) I can see how the Miss Subway contests would have been an entertaining diversion for people going on their mundane commutes. I loved all the vintage fashions that went along with the Miss Subway winners.
311 days ago
ModernGirlVintage from ModernGirlVintage says:
What a fabulous read.....and the vintage fashions were a great addition. Thanks for the history lesson...I enjoyed it very much.
311 days ago
Jenelle from DetectivBrunette says:
Reminds me of On the Town where Vera Ellen is Miss Turnstiles! Now, I know they were recreating Miss Subways! :-) Love it :-)
311 days ago
L2Country from L2Country says:
I love the picks that you chose, and of course, I just LOVE the theme! ...Well done...Lina
311 days ago
PassionFlowerVintage from PassionFlowerVintage says:
Thank you SO MUCH, Gabriella!! I am so honored to have my maxi dress included! ...and the outfits are perfect! Love it!!!
311 days ago
India Courtney from DIYtheBoywhoLived says:
isnt this a piece from the starlight diner? i go there often and this is there...
311 days ago
Andrea Caroline from SweetCarolineCreatio says:
This was a great post....loved it! I love NYC :)
311 days ago
Amy Fowler from Lucary says:
I love reading such interesting things about the past! It was such a different way of living! Great article.
311 days ago
Natalia from KMalinkaVintage says:
Great article!
311 days ago
ZOUi from XZOUIX says:
oh my gosh, another great article :D :D :D :d i wanna be the next miss subway :D
311 days ago
Parachute425 from Parachute425 says:
Interesting read. Would love to know what became of these ladies.
311 days ago
Stef and Mark from HomeStudio says:
Amazing. Never heard of this before. Thanks for the article.
311 days ago
Stef and Mark from HomeStudio says:
Marie is the doppelganger of Jane Wyman!
311 days ago
Tishana Trainor from bluknotsoriginals says:
I never knew about this... Doesn't sit well with me at all...
311 days ago
gilded in gypsy from gildedingypsy says:
Wow, how interesting! I have never even heard of Miss Subway before, that would certainly have been an interesting sight to see!
311 days ago
Robin from auntierobin says:
Oh my goodness, I love this!! It was so much fun to read the little profiles of these women and see the very cute vintage clothes!!
311 days ago
Pamela Neswald from GraciousArt says:
What an interesting peek into the past. You are right; this program was really ahead of its time. I like how they show the woman's face and eyes rather than a scantily clad body. It's also fun how you've associated the various clothing and accessories with the article. I thoroughly enjoyed this article.
311 days ago
Imogen Skye Freeman from InkPaintings says:
Once when I was cooking and suddenly had to pee, but I couldn't leave the frying food until I could turn it, I hit myself in the face with the greasy spatula in the frenzy of my pee-pee dance, as I dashed off to relieve my bladder. As I ran past my children, for just a teeny moment, the looks on their faces were those of someone just-ever-so-slightly embarrassed to be human, but then they remembered who they are and were fine again. That's how I felt looking at this post.
311 days ago
Ari from Shop430 says:
I don't understand how only Sophie and Bojoux were the only ones to comment, but that last outfit did make me raise an eyebrow. I thought on it for a day before commenting because I didn't want to be "that person," but I think it should still be known that the styling for the last one with the tribal or ethnic print (mimicking a mudcloth pattern) and the bone or bamboo earrings isn't cool. I mean, of course is cooool- an awesome dress and a damn cool outfit, but you get what I'm saying (I hope).
310 days ago
Cindy Ellison from CindyEllison says:
What a novel idea! I adore this post! .
310 days ago
Elise from piecesofelises says:
Very interesting! Nice story.
310 days ago
MyWisteriaCottage from MyWisteriaCottage says:
We do still love a pretty face and body. All girls work for that. To deny beauty is crazy. I do love the description are small bio s instead of stat s. This is interesting. I love the community and the sweetness this evokes in America. Wish we still had it.
310 days ago
MyMondaysChild from MyMondaysChild says:
Lovely story and vintage pics! Such fun to read the profiles!
310 days ago
April Wade from AprilWade says:
LOVE this story! thanks for sharing!
310 days ago
Beverley Richmond from hurdyburdy says:
What a wonderful piece of history!
309 days ago
Steven Minchin from StevenMinchin says:
I would love to see a 21st century manifestation of this very interesting bit of old New York- hopefully this work will inspire
309 days ago
Margarita from HulaGirl1922 says:
Fabulous read and Love the vintage fashion pics... reading more about the Miss Subway contests I really appreciated the integration aspect of it. "The faces of the winners — New York’s Irish, Italians, Jews, and Latinas — were not the faces of other beauty contests at the time. The first black Miss Subways, Thelma Porter, was crowned in 1947 — 36 years before Vanessa Williams became Miss America. The first Asian Miss Subways, Helen Lee, was in 1949." Very cool for the time period. Thank you Miss Subway! ♥
308 days ago
Robert Smith from rockriot says:
Great story
307 days ago