Quit Your Day Job: Jenna Sue

Etsy.com handmade and vintage goods

Tell us about your shops and the idea behind them.
In the fall of 2010, my husband and I moved across the country to escape our expensive life and dead-end jobs in California. While we were waiting to find a new home, I began to create art that would fill our future walls. During this time, I noticed other designers who had great success at selling their prints, and I convinced myself I could do it too. I spent months researching and developing, built up my collection, got my finances in order and finally launched my first shop, jennasuedesign, in March. Due to the success of my maps, I launched a second store, jennasuemaps, in August.

Tell us about your previous working situation and how you discovered Etsy.
My degree is in graphic design, so I’ve always been working as a designer in some form. After graduating college in 2008, I worked as an art director at a small entertainment resource guide in Los Angeles. Upon moving to Florida, I worked as a production artist, and later production art manager for a large sports retailer. It didn’t take me long to realize that I would never be satisfied working for someone else, no matter how big my paycheck was. I had known about Etsy and used it on occasion to make purchases, and it was the first place that came to mind when I decided to launch my own business. I still don’t think any other resource comes close to providing what Etsy can for artistic entrepreneurs.

What steps did you take to prepare for transitioning into full time Etsy selling?
I started this business with the hope that it would become my career, so it was a seamless transition. It’s a good thing I was prepared because it all happened so fast (opened first shop in March, second in August, and in October I put in my notice). Everything was ready to go from day one: my finances/business accounts, work process and routine, supplies vendors, bookkeeping, etc. Of course, everything has been tweaked and adjusted along the way to support the growth of my business, but I had laid the foundation from the beginning and that has made life so much easier. The hardest part was done before I even registered on Etsy — now it’s all about progress and building upon my brand.

What is your favorite part of the process in printmaking?
Good design (both graphic and interior) makes me happy, so I love when a customer shows me a picture of their space and we can come up with a really great, personalized solution for their walls. Seeing their “after” pictures is so rewarding. I also love watching a map’s pattern come together — it’s fun to see each city translated into its basic form.

What are your best marketing tips?

  • First and foremost, you have to have a sellable product at the right price point. Great product shots and a cohesive, professional looking brand system are essential. If these are done correctly, sales will come to you. If your product is not selling already, advertising will not fix it.
  • There are so many elements to a successful business, and luckily tons of resources online to guide you. You can’t thrive unless you do your homework. There’s always something new to learn, so don’t ever stop studying.
  • It’s not just about making what you like. Yes, you must love and believe in your work, but your customers have to also. Be honest with yourself. Does your product appeal to today’s audience? Can you identify what’s popular now and what people are buying? Immerse yourself in every aspect of your target market — the top publications, blogs, forums, etc. in that field and know your audience and what they want.
  • If someone can easily replicate it themselves, it’s not going to sell very well. Try to utilize a unique skill you have and apply it to a product that people will buy.
  • Not everything has to be a revolutionary idea. There are only so many ways to knit a scarf, but you can make yours stand out by making it easy for customers to personalize it, offering a wide range of colors and patterns (try browsing Pinterest to see what’s trending), and setting up your shop with excellent product shots, clean cohesive branding, and the right price point.
  • Clean out and streamline your shop. Make sure every item is relevant to the next, whether it be a similar type of product, style, material, function, etc. They all need to be connected in some way to reinforce your branding (this includes your product shots). Have two amazing but completely unrelated products? Open up a second shop. Don’t be tempted to list miscellaneous things you have lying around just because they might sell… it will devalue your brand.
  • If something sells well, expand on it. Offer it in different colors, sizes, materials, etc. Make it extremely easy for customers to see what their options are. If they are buying, they will buy tenfold if they can personalize it.
  • You are a part of your brand. Even if people can’t see you, your words will affect the way they feel about your business. Be kind and open to their opinions and suggestions. Make sure you are proud of your product when you drop it off at the post office. They will come back (and tell their friends, too!).

What’s been your most popular item or line to date?
Without a doubt, at least 80% of my sales are my line art maps. After I had about 20 cities in stock, I decided to launch a second shop devoted to them, and it was the best business decision I’ve ever made. They are the reason I am where I am today.

What have you found to be an unsuccessful promotion?
I’ve never paid for advertising, so I can’t say anything was particularly “unsuccessful.” I’ve pitched my products to a few publications with no response, but you have to at least try. My business decisions have all been extensively researched and thought out beforehand, and fortunately nothing has failed yet (at least not to the point of slowing me down).

What is the biggest challenge you face during your daily schedule?
Anyone who works for themselves can relate — finding enough hours in the day to do everything! Your work is never “done” when it comes to improving your business. When I was working a day job, every minute would seem like an hour, and now it’s incredible how fast they fly by. One week today feels like one hour three months ago.

What’s the hardest part about running your own business?
The cause of most of my frustration is the one thing I can’t control: USPS. I frequently have to track down lost or delayed packages and replace damaged prints. Aside from that, I love what I do too much to consider any of it to be “hard.” There have been challenges, but those are good for you and necessary to become better.

What do you enjoy most about not having a day job?
I love waking up each day and realizing all over again that I am living my dream and knowing I never have to look back. I won’t ever take that for granted. I love feeling like nothing is out of reach anymore. I love knowing that I’m working for a better life where I’ll have the freedom to live life on my own terms. I love knowing that someday I’ll be able to move back to California to be with my family again. I’m in control of my own destiny now, and I’ve never been happier.

What is the most exciting thing that has come out of selling your designs through Etsy? Aside from quitting my day job, being featured in the West Elm catalog will be hard to top. It’s always exciting to be contacted by publications and media outlets who want to share my product. I also love seeing my items on the front page of Etsy. Exposure is so important because you never know when it will lead you to your next big opportunity.

What advice would you give someone considering a similar path?
Decide whether you are serious about making this your career or if you are just looking for a part-time outlet. If you treat it like a hobby, that’s all it will ever be. Your products aren’t going to sell themselves, and your business won’t expand unless you are constantly working on it. There is always something you can be doing to improve it.

What goals do you have in store for the future of your business?
Hopefully more than I can even grasp right now. I’ve made it this far so I’m aiming for the stars — I have no intention for settling, ever. Aside from launching my own URL (which I’m working on right now), I plan to expand my product line. I’ll probably focus on my maps since they are my biggest seller, and perhaps collaborate with other artists to get them onto new mediums (I’m thinking pillows, coasters, canvas, dishware, trays — you name it!). The ultimate goal would be to have retail stores and a full staff operating worldwide. Then I can buy my private island in the Maldives and retire.

Anything else you would like to share?
It’s surreal to be writing this right now. It feels like just yesterday when I read one of these stories for the first time, absolutely inspired and in awe of how they were able to change their lives. Time really flies when you are truly happy and doing what you love. I wrote more about my journey on my last day of employment here on my blog. I hope this inspires and motivates others in the same way this series has helped me.

Thanks for sharing your story, Jenna. Check out her work in the Seller’s Items below.

Seller Handbook | Quit Your Day Job Series

  • LittleWrenPottery

    LittleWrenPottery says:

    Great article, theres certainly lots of food for thought on running your shop! Interesting that most of your income comes from just one style of product too, I sometimes feel that its a little risky to rely so much on one product...

    1 year ago

  • HibouCards

    HibouCards says:

    Nice story and very helpful comments on how to run your own business :) thanks for sharing your story and best of luck to you! Hibou

    1 year ago

  • kzbykatezitzer

    kzbykatezitzer says:

    Congrats on the article Jenna! I bought a few her maps and they are beautiful!

    1 year ago

  • SecondEditionJewelry

    SecondEditionJewelry says:

    Thank you for sharing, great advice! Congrats on being featured!

    1 year ago

  • scandivintage

    scandivintage says:

    I loved reading this, thank you - I will now visit your shop! :)

    1 year ago

  • elinart

    elinart says:

    What a very tidy workspace. Mine looks a little different...I think I'm pleased about that.

    1 year ago

  • UUPP

    UUPP says:

    Nice article! Well done.

    1 year ago

  • lizdezign

    lizdezign says:

    Thank you for the inspiration. I love 'these stories'!

    1 year ago

  • BlenderGallery

    BlenderGallery says:

    Great Story and great advice. Congrats on living your dream.

    1 year ago

  • StudioDevinat

    StudioDevinat says:

    Congrats! Great story & I love how organized you are!

    1 year ago

  • robosborne

    robosborne says:

    Love seeing someone take the Etsy leap and succeed! The maps are graphic and gorgeous. Congrats, Jenna Sue!

    1 year ago

  • TheBloomingThread

    TheBloomingThread says:

    great interview! thanks for sharing so much of what has helped you become successful..

    1 year ago

  • DebsWhimsicalDesigns

    DebsWhimsicalDesigns says:

    Great interview. Your marketing tips are invaluable and made me take a good hard look at my own situation.

    1 year ago

  • Mikono

    Mikono says:

    Very inspiring! I love that your best marketing tips are so to the point. Congratulations and all the best to your continued success!

    1 year ago

  • cestlea

    cestlea says:

    Thank you for the inspiring article. I have just opened my shop in the last few months. You have given me some things to think about and what I can do to get my shop going. Thanks again! Wish you much success.

    1 year ago

  • mamif

    mamif says:

    Great tips. Congrats on the feature!

    1 year ago

  • MegansMenagerie

    MegansMenagerie says:

    What an inspiring story! Wonderful! Congrats to you!!!

    1 year ago

  • RichardMartinPottery

    RichardMartinPottery says:

    What a wonderful attitude. Keep it up.....

    1 year ago

  • WildRoseHerbs

    WildRoseHerbs says:

    Love this! "If your product is not selling already, advertising wont fix it." Amen! I refuse to advertise, love Jenna's style! This was super inspiring, and although I am much, much less organized, I opened shop at the same time and have gained a lot of advice for what to do with my rapidly growing business. Thank you so much!

    1 year ago

  • PrincesaAnastasia

    PrincesaAnastasia says:

    Great idea and great commercial attitude. Congrats.

    1 year ago

  • modernrubbishsf

    modernrubbishsf says:

    You are such a level headed individual, it was great to hear practical and sound business advice! Congrats!

    1 year ago

  • pillowlink

    pillowlink says:

    YOU said golden idea: "When I was working a day job, every minute would seem like an hour, and now it’s incredible how fast they fly by" Great story and your words are inspiring,i brings lot of good emotions to daily handcrafting person life!

    1 year ago

  • driftforever

    driftforever says:

    Great interview! Congrats!

    1 year ago

  • quillynilly

    quillynilly says:

    Awesome interview and great advice.

    1 year ago

  • contempojewels

    contempojewels says:

    Thank you!

    1 year ago

  • WhisperingOak

    WhisperingOak says:

    This is such a great story full of wonderful advice. Thanks for sharing

    1 year ago

  • CourtneyWhitaker

    CourtneyWhitaker says:

    what perfect timing to hear your encouraging words. keep up the good work :)

    1 year ago

  • starlightwoods

    starlightwoods says:

    Great article! So much great information and very inspiring. I too would love to make my business full time but I know I am far from it at this point but still working hard every day towards that goal!!

    1 year ago

  • LisamariesPiece

    LisamariesPiece says:

    I love how you have goals set for your future Jenna Sue, not just on expanding your brand, but hopes of moving back to CA. Your work is beautiful and clean, as well as your work space! Much luck in the future! :)

    1 year ago

  • bagladiesinpa

    bagladiesinpa says:

    I found myself nodding and thinking, 'yes, yes', while reading this wonderful interview. So many helpful points, and this especially hit me, 'You can’t thrive unless you do your homework. There’s always something new to learn, so don’t ever stop studying.' Some days I spend more time reading and studying than I do creating. I quit my day job almost 6 years ago to run my business, and it's constantly a work in progress. Congratulations on your success!

    1 year ago

  • gilstrapdesigns

    gilstrapdesigns says:

    Great article and very inspiring. Quit Your Day Job has always been my favorite articles to read.

    1 year ago

  • TheMusicAndArtShop

    TheMusicAndArtShop says:

    It's so refreshing to read stories like this. Unlike some people who become successful and not want to share the details of their success, Jenna offered great ideas and advise for those of us who may want to follow her path. Thanks so much for sharing-you've given me something to think about. Continued success to you.

    1 year ago

  • readyruthieoriginals

    readyruthieoriginals says:

    I appreciate the seller's directness and honesty about running a business. Artistic inspriation is nice, but I look forward to QYDJ posts to give me a heatlhy dose of reality!

    1 year ago

  • DrinkaMercep

    DrinkaMercep says:

    Congratulations ! Thank you for sincerity and encouraging ! Wishing that all yours dreams become truth !

    1 year ago

  • somsstudiosupplies

    somsstudiosupplies says:

    You have have some great products! Congrats on the feature and wish you every success!

    1 year ago

  • jammerjewelry

    jammerjewelry says:

    Thanks for sharing your story.

    1 year ago

  • lulusnest

    lulusnest says:

    What an inspiring story! Wonderful and so unique! Congrats to you on being featured too!!

    1 year ago

  • SimpleJoysPaperie

    SimpleJoysPaperie says:

    Congratulations on the feature and best wishes for continued success! Thanks for sharing your story and for so many wonderful tips!

    1 year ago

  • JasmineLund

    JasmineLund says:

    THANK YOU for all the marketing tips. I guess most of them are things that I know, but find hard to accept (such as making all my items relevant). I'm at a very unsettled point in my life, but even so, it's good to see what I can eventually do for my shop, to see some goals that I can work for. Blessings on you, your family, and your shop! Hannah Jasmine

    1 year ago

  • LaBohemeBijoux

    LaBohemeBijoux says:

    Thanks for sharing your inspiring story!

    1 year ago

  • KatintheKradle

    KatintheKradle says:

    I really want to organize my workspace after seeing pictures of yours! Thanks for the inspiration. =D

    1 year ago

  • kaylabubar

    kaylabubar says:

    Totally inspiring. It is time to make my own destiny. Have to leave this 8 hour a day office job. Love it. Thank you

    1 year ago

  • vtdesigns

    vtdesigns says:

    Congrats on your dream come true! Very nice interview with many valid points. I will continue to move forward using many bits of your advice. Thank you for sharing.

    1 year ago

  • jessicawrasman

    jessicawrasman says:

    This is super inspiring, thank you for sharing. I love your office space as well. Great work!

    1 year ago

  • volkerwandering

    volkerwandering says:

    You go girl!

    1 year ago

  • rkdsign88

    rkdsign88 says:

    Thank you so much for sharing, so inspiring :)

    1 year ago

  • YesterdaysMuse

    YesterdaysMuse says:

    It is wonderful that you have made a career that you love all on your own! We should all be so lucky!

    1 year ago

  • GoldenDaysAntiques

    GoldenDaysAntiques says:

    Great story and great business tips!

    1 year ago

  • ShoponSherman

    ShoponSherman says:

    Love the maps. Congratulations on your success!

    1 year ago

  • Cherryworld

    Cherryworld says:

    What a great and inspiring story!

    1 year ago

  • silverlily786

    silverlily786 says:

    I have been selling my jewelry for 10 years now on a very small scale and recently opened my etsy shop your story is truely inspiring and has helped boost me to go on Thank You for sharing!

    1 year ago

  • glusk

    glusk says:

    i am so inspired by your work but also by your super clean and tidy work space!

    1 year ago

  • miraclemittens

    miraclemittens says:

    You go girl!!! Awesome.

    1 year ago

  • sonyarasi

    sonyarasi says:

    Congratulations ! Wonderful story.

    1 year ago

  • CoffeeInBed

    CoffeeInBed says:

    This is soooo what I needed to hear today. Thanks and congrats!

    1 year ago

  • seasidecloth

    seasidecloth says:

    Nicely done article and lots of shared tidbits. Thanks !

    1 year ago

  • oldwhalingcompany

    oldwhalingcompany says:

    Great business tips! Much appreciated! Bravo!

    1 year ago

  • OsoVictoria

    OsoVictoria says:

    Wow, impressed on how organized you are, first by doing all the research and prep work before opening your shop, and then following through with what works best. Love your graphic designs, very mod, very today!

    1 year ago

  • JeezumCrowVintage

    JeezumCrowVintage says:

    Thank you so much for sharing your story. The tips are very useful and your journey is an inspiration. :o)

    1 year ago

  • curiouscreaturesshop

    curiouscreaturesshop says:

    wow, very inspiring, something to work towards! FYI, Love the map prints, explains why it's the best seller!

    1 year ago

  • DanaCastle

    DanaCastle says:

    Great tips! Thanks!

    1 year ago

  • Meravelous

    Meravelous says:

    I like the story very much, it inspired me. you are a great person

    1 year ago

  • changeitup

    changeitup says:

    Very inspirational!

    1 year ago

  • VintageChinchilla

    VintageChinchilla says:

    Great feature, thanks! xoxoxoxox

    1 year ago

  • ikabags

    ikabags says:

    Congrats on the article Jenna!

    1 year ago

  • feelingartsystudio

    feelingartsystudio says:

    Great interview! Congrats!!! Thanks for sharing and best wishes to you!!!!

    1 year ago

  • AlisaDesign

    AlisaDesign says:

    Great!

    1 year ago

  • littleshopofphotos

    littleshopofphotos says:

    Wonderful interview!! Congrats!!! I love your designs!!

    1 year ago

  • Hepstyles

    Hepstyles says:

    Great article. Thank you for all the insights. And your maps are really lovely!

    1 year ago

  • CannibalCrafts

    CannibalCrafts says:

    I love the marketing tips - they have nothing to do with marketing but you're right, if you have a great product it can do the work for itself. The hobby part is exactly what I'm facing right now and you worded it perfectly - just the encouragement I needed! Thanks!

    1 year ago

  • BlueberryCream

    BlueberryCream says:

    Very helpful!

    1 year ago

  • Studio4150

    Studio4150 says:

    Congratulations Jenna Sue!! Great advice and I will use it! Very inspiring! Hugs, Lori Sue

    1 year ago

  • delmarlady

    delmarlady says:

    A huge thank you for advising us all!! Best of luck to you.

    1 year ago

  • lamixx

    lamixx says:

    loved reading your story and such a great shop! <3

    1 year ago

  • Laladesignstudio

    Laladesignstudio says:

    There is nothing more rewarding than living your dream!

    1 year ago

  • BrokenBirdFashion

    BrokenBirdFashion says:

    Congratulations! Great story!!

    1 year ago

  • Adamma

    Adamma says:

    I love your story! Thanks so much for sharing, I'm inspired. Congrats!!

    1 year ago

  • littlepancakes

    littlepancakes says:

    Your workspace is gorgeous, so organized!

    1 year ago

  • Rocajo

    Rocajo says:

    I love the enthusiasm that is intertwined in every word you wrote! You are so right about the hours at work seeming to last so long and those working from home just flying by. Aiming for the stars... :) Of to check your blogpost!

    1 year ago

  • EggMoneyQuilts

    EggMoneyQuilts says:

    Fascinating read and great business advice. Congrats!

    1 year ago

  • isshoni

    isshoni says:

    Truly inspiring story, thank you and congratulations on all that you've accomplished!

    1 year ago

  • WoodsTaylor

    WoodsTaylor says:

    This is the best Quit Your Day Job feature I have ever read!!!! Congrats Jenna. You are a smart and talented girl. You give such straight forward, business minded advice. Thanks for being on Etsy, sellers like you are what makes it awesome!

    1 year ago

  • mymothershouse

    mymothershouse says:

    Totally inspiring story and my congratulations to you! I especially agree with "doing one's homework" and to keep educating yourself.

    1 year ago

  • KARozWoodworking

    KARozWoodworking says:

    Great interview and even better product. Maps look great...good on you!

    1 year ago

  • EmbieOnline

    EmbieOnline says:

    We've been toying with streamlining what we're offering and this was the push we needed to get rid of some items! Thanks for the push in the right direction! -Matt and Meg

    1 year ago

  • discerningchichi

    discerningchichi says:

    Very inspiring! congratulations - your success is so well deserved!

    1 year ago

  • MamandSirs

    MamandSirs says:

    Thank you for a very uplifting success story! Congratulations! It makes me.....inspired :)

    1 year ago

  • Ileanadoodle

    Ileanadoodle says:

    Love this! Didn't have time to read every bit but planning to go back and read the rest. agreed with everyone else, very uplifting! :) Glad to see this is possible. My major is art and art history and I can't find myself sitting in a studio working for a big company someday. this is so ideal; good for you!! best wishes!

    1 year ago

  • HandySam

    HandySam says:

    This is the first one of these I've read start to finish, and there were some great ideas in there. Very motivational, thanks for your words!

    1 year ago

  • JoDeneMoneuseJewelry

    JoDeneMoneuseJewelry says:

    Wow, what an inspiring read and outright success story! I truly think a few of your products are down right genius. I will certainly mark you as one of my new favorite shops for gifts and as you say...then my friends will tell their friends and so on. Can say truly that I'm always working and hoping for the same for myself on day : ) Thanks for sharing, JoDene

    1 year ago

  • myneedlehabit

    myneedlehabit says:

    Smart advice, well stated.

    1 year ago

  • nyssaink

    nyssaink says:

    Thanks for sharing! Just starting out is so very daunting but I just keep plugging away in a hopeful knowing that I am truly, once and for all, finally following my passion. Stories like yours really do help stay focused on the big picture.

    1 year ago

  • raspberrybutterflies

    raspberrybutterflies says:

    Very inspiring thank you for sharing

    1 year ago

  • YouniquesRings

    YouniquesRings says:

    Congratulations =)

    1 year ago

  • cocowagner

    cocowagner says:

    Congratulations! Great Story and great advice! :D

    1 year ago

  • bebepure

    bebepure says:

    What a beautiful and smart woman! Congratulations and wish you all the best!

    1 year ago

  • redbarnmarketplace

    redbarnmarketplace says:

    Just launced my Etsy shop a week ago - so glad I stumpled on your article. Thanks for the encouraging words - much luck to you!

    1 year ago

  • chitownclothing

    chitownclothing says:

    Great article - my fiance and I did the same exact thing when we started our business and I agree with many of your points...especially how frustrating the USPS is!

    1 year ago

  • redemptionart

    redemptionart says:

    Your enthusiasm is contagious! Thank you so much, so needed, especially following the holidays! Love your work, your attitude, your vision...aloha, Connie

    1 year ago

  • FunAgainArt

    FunAgainArt says:

    Great article. Imagine my surprise at seeing a city map of my hometown (Richmond, KY). Wow!

    1 year ago

  • dreadsandcurls

    dreadsandcurls says:

    This article has some great, usable advice. Thanks!

    1 year ago

  • frenchonion

    frenchonion says:

    Great article! I love to read about people following their dreams :D

    1 year ago

  • LeesBeesNJ

    LeesBeesNJ says:

    WORDS TO LIVE BY: Great product shots and a cohesive, professional looking brand system are essential. If these are done correctly, sales will come to you. If your product is not selling already, advertising will not fix it. Thanks so much for sharing your story. This is one of the best "quit your day job" columns I've ever read. Thanks and thanks again!

    1 year ago

  • AsBoldAsLions

    AsBoldAsLions says:

    Great article!

    1 year ago

  • KKSimpleRegalJewelry

    KKSimpleRegalJewelry says:

    Wonderful advice!! Thank you so much!! Congrats on the feature! ~krista

    1 year ago

  • Rembrandtrocks

    Rembrandtrocks says:

    Fabulous Article! I envy your nerve to jump completely into one item to sell. I owned my own Bridal shop for years, and oddly enough, there was always one gown which seemed to sell the most. They say, "You normally sell what YOU favor the MOST!" I wish you all the luck in the world and have fun mostly with your craft and what you do! /Users/celenamcmahon/Desktop/il_170x135.268870036.jpg Blessings, Celena ~ Rembrandtrocks artist.-Hand Oli painted Lockets

    1 year ago

  • earthexpressions

    earthexpressions says:

    just what I need to read... thank you so much for sharing... :)

    1 year ago

  • BizzieLizzie

    BizzieLizzie says:

    Fantastic! Congrats on the feature! Happy New Year! Hoping 2012 is your best yet! Thanks for sharing!

    1 year ago

  • TwistedWhimsyDesigns

    TwistedWhimsyDesigns says:

    Wow, I feel like a hoarder after seeing your workspace :) A lot of great food for thought, thanks for sharing and congrats on the feature!!

    1 year ago

  • TypothecaryPress

    TypothecaryPress says:

    Great story! Always inspiring to hear it is possible to get where you want with a little hard work! Congrats on your success Jenna!

    1 year ago

  • StitchSenseDesigns

    StitchSenseDesigns says:

    Very inspiring! These stories never get old, thank you for sharing yours!

    1 year ago

  • noraalice

    noraalice says:

    Practical, real-world story and advice. Thanks for sharing your story!

    1 year ago

  • oldschoolfarm

    oldschoolfarm says:

    This was a really great and inspiring interview! Congratulations!

    1 year ago

  • danisboutique

    danisboutique says:

    Congratulations!

    1 year ago

  • graceabounding

    graceabounding says:

    LOVE LOVE LOVE! Thank you for sharing your gained insights. Congrats and contiued success! Janis

    1 year ago

  • dollydollyfashions

    dollydollyfashions says:

    The maps feel so personal to me. If you live there, or have visited, no need for street names. What a wonderful idea!

    1 year ago

  • NicoleNicoletta2

    NicoleNicoletta2 says:

    congrats! hope to be there one day!

    1 year ago

  • WhatFaux

    WhatFaux says:

    Your maps are great. Thanks for sharing the info.

    1 year ago

  • AuroraJewelryBox

    AuroraJewelryBox says:

    Very inspirational!! I read your blog and you're a handy woman as well..I love the home improvements and all the color schemes..you're very talented in so many ways..Congratulations and more success in the future!

    1 year ago

  • Verdurebydesign

    Verdurebydesign says:

    Your story is very inspiring. Success dosen't just happen and you've worked hard for yours. Congratulations!

    1 year ago

  • WhitewoodDesigns

    WhitewoodDesigns says:

    Great encouragement, thanks for sharing all the possibilities and creativity on how we can make this all work and develop. Continued success Jeffrey

    1 year ago

  • LEFTright

    LEFTright says:

    Wonderful story to tell- very inspiring! Beautiful studio space!

    1 year ago

  • LydiaMarieG

    LydiaMarieG says:

    love your shops, love your story, love your blog! Thanks so much. Good luck with everything!

    1 year ago

  • feltonthefly

    feltonthefly says:

    Somewhat off topic, but wow! You've got gorgeous eyes : )

    1 year ago

  • aliptac

    aliptac says:

    really inspiring! I'm in the process of weighing just how much of a business I want to have, and this perspective is really helpful.

    1 year ago

  • LaBoutiquedeClaudia

    LaBoutiquedeClaudia says:

    Thank you so much for your tips, I opened my shop a couple months ago and I really needed to hear all the tips you gave. I, too, look forward to the day when I can quit my job and dedicate entirely to my shop. Once again, thank you :)

    1 year ago

  • birdie1

    birdie1 says:

    Congratulations on the feature! You appear to be remarkably organized. I'm sure it has contributed to your success in a big way.

    1 year ago

  • Kokolele

    Kokolele says:

    Great interview !!!

    1 year ago

  • Zojanka

    Zojanka says:

    Congrats!! Thank you for inspiration...!

    1 year ago

  • ThreeCherries

    ThreeCherries says:

    Thanks for sharing your experience and tips! Very inspirational! Your maps are very stylish and were a smart idea! Can you tell me - do you do the prints yourself? Do you use a special printer?

    1 year ago

  • livingstonandporter

    livingstonandporter says:

    Nice work! Nice article. Happy New Year and continued success!

    1 year ago

  • TypeTen

    TypeTen says:

    Great story and I love your workspace!

    1 year ago

  • plainjbodyandhome

    plainjbodyandhome says:

    Inspirational story and great business tips! Congrats on being featured!

    1 year ago

  • cloud9designstudio

    cloud9designstudio says:

    inspirational and encouraging story! much success to you!

    1 year ago

  • glitterfrogdesigns

    glitterfrogdesigns says:

    All I can think of to say is "You go, Girl!" You're an inspiration to us all. I wish you continued success!

    1 year ago

  • madebyzigzag

    madebyzigzag says:

    Thanks for the inspiring article! Congratulations!

    1 year ago

  • CopperheadCreations

    CopperheadCreations says:

    Very inspirational story - congratulations!

    1 year ago

  • kisforkitty

    kisforkitty says:

    I am fascinated by maps, the footprint of a city, yours are clear, clean and beautiful. Edited down to the essentials. Love what you have to say, all your planning and prep and the wonderful work space you have made for yourself. Thank you for inviting us in!

    1 year ago

  • YoungSwanDesigns

    YoungSwanDesigns says:

    Such thoughtful advice and words, thank you & all the best :)

    1 year ago

  • rusticwoods

    rusticwoods says:

    Thanks you for sharing. I am planning on starting my Etsy site within the next 6 months and am planning and creating inventory. I plan on this also taking the place of my day job. Wish me luck. If I can be as successfull as you have been so far I will be in great shape.

    1 year ago

  • Tweevil

    Tweevil says:

    bleh. i'm going to close my shop because this attitude of mass produced "designer" marketing branding trend copying does not inspire me, but makes me feel stupid for making things by hand and not just churning out the same thing over and over like a little robot. i can't be the only one who feels like this...

    1 year ago

  • dainavaliulis

    dainavaliulis says:

    Wow. I really hope I get to where you are one day. I have just started and I am overwhelmed by how far I still need to go before I even start advertising. Your story is great motivation, though. I want to be where you are with my business one day!

    1 year ago

  • kirstenann

    kirstenann says:

    Wonderful story and great to read best wishes for more success in 2012 :)

    1 year ago

  • HandmadeIsAllAround

    HandmadeIsAllAround says:

    Unique work! Congrats on your feature!

    1 year ago

  • paperbugg

    paperbugg says:

    Really Motivating. I kept nodding my head about a lot of this advice. "If you treat it like a hobby, that’s all it will ever be." If you aren't taking it seriously its not going to be successful and im just starting to really get in that mode of thinking.. there's a lot of work put in when you have your own business. Congrats on the article! I love the line maps. I would want a custom one but there are only a few streets in my town.

    1 year ago

  • ElementsbyJulie

    ElementsbyJulie says:

    Good for you!!! Congratulations : )

    1 year ago

  • BanglewoodSupplies

    BanglewoodSupplies says:

    I love your story and your honesty. Having your own business is a lot of work and careful planning. Good luck to your my dear!

    1 year ago

  • veryveraventage

    veryveraventage says:

    I'm so ready to jump up from this desk, run home and start crafting....but....I have debts to take care of first (big ones) then, I can jump and run. My estimate is 3 to 6 months. You're article made me even more determined!

    1 year ago

  • saramonroeknits

    saramonroeknits says:

    Wonderful! So inspiring! Thanks for sharing!

    1 year ago

  • meganesass

    meganesass says:

    Great story and extremely inspiring! Great advice for those of us that hope to be in your shoes someday :)

    1 year ago

  • Toxicguineapigs

    Toxicguineapigs says:

    Very inspiring. All around great advice. I wish I could sit and chat with you! You seem to have such a good sense of business. :)

    1 year ago

  • lindadonohue

    lindadonohue says:

    What a concise well written article. You should write a business blog. I love your attitude towards what you do. Congratulations.

    1 year ago

  • KatyintheUK

    KatyintheUK says:

    Business skills + marketing skills + artistic skills = success.

    1 year ago

  • LogoLuxe

    LogoLuxe says:

    Very well written! Congratulations on your deserved success!

    1 year ago

  • FireflyGardenShop

    FireflyGardenShop says:

    Great advice and so inspirational!

    1 year ago

  • silversamba

    silversamba says:

    Great post, stunning work!

    1 year ago

  • zakonek

    zakonek says:

    Congrats on the wonderful article! Amazing work...

    1 year ago

  • luckyporcupine

    luckyporcupine says:

    I am getting ready to finally open my etsy shop over the next month or two. reading this article really gave me hope, inspiration, and the fire under my butt that I needed lit. Thanks!

    1 year ago

  • NopalitoVintageMore

    NopalitoVintageMore says:

    Well, first, congratulations. I say that to anyone who is following their dream. The good thing about Etsy is that there is a place for all kinds of styles, seriousness, etc. Too bad about your experiences with USPS. I have the BEST service with them and have never had a problem, plus their prices sure beat UPS and FedEx. The style of prints is not my bag and the style of work is a bit too rigid for my taste. That said, whatever works for each Etsy seller is what works. Not everyone wants to be a gazillioniare and I think most are casual part-timers and are happy to get away from rigidness. I do wish Etsy would feature more part-timers and folks who do this for fun and are not trying to be the next Bill Gates.

    1 year ago

  • L2Country

    L2Country says:

    So many great ideas here. TXS so much, Jenna, for sharing your experiences with us. PS: I love your office!

    1 year ago

  • L2Country

    L2Country says:

    So many great ideas here. Jenna, Txs for sharing your experiences w/ us. PS: I love your office.

    1 year ago

  • KristinOliver

    KristinOliver says:

    What a thoughtful interview - thank you for sharing your work and process. And the maps are marvelous!

    1 year ago

  • sjegan

    sjegan says:

    Thanks, I'm having one of those days where it feels like I'm banging my head off a brick wall and this was what I needed to read! Thank you :)

    1 year ago

  • CrankyDogStudio

    CrankyDogStudio says:

    Fantastic idea on the maps! Modern, colourful and unique. Thanks.

    1 year ago

  • jcbdesignstudio

    jcbdesignstudio says:

    Those are amazing tips and ideas, thanks so much for sharing.

    1 year ago

  • tinyspecials

    tinyspecials says:

    So very informative and inspiring~esp the researching what sells vs relying on just making stuff you like..Thank you for the entrepreneurial words of wisdom! I need to go work on my shop, BADLY!!!

    1 year ago

  • SewItBoutique

    SewItBoutique says:

    That is so awesome! Not many ppl can say they truely LOVE what they do. lucky girl!

    1 year ago

  • ChompMonster

    ChompMonster says:

    Great advice and groovy art!

    1 year ago

  • mimiworkshop

    mimiworkshop says:

    congrats! Love your works!

    1 year ago

  • bhangtiez

    bhangtiez says:

    Inspiring story & lots of good advice. Thanks for sharing and Congratulations!

    1 year ago

  • ateliernishasha

    ateliernishasha says:

    Such great tips! Congrats on your feature and many more blessings to come :)

    1 year ago

  • PESHTEMAL

    PESHTEMAL says:

    Such a nice story and tips. Thanks Jenna...

    1 year ago

  • CindyEllison

    CindyEllison says:

    Hey Tweevil, I can understand what you are saying but please stay true to yourself. This the first time I have ever read a "Quit Your Day Job" interview and came away feeling discouraged. The 'marketing tips' were overwhelming.

    1 year ago

  • betsycapemay

    betsycapemay says:

    Great story! Best of luck & continued success! Betsy

    1 year ago

  • KMayCreations

    KMayCreations says:

    Great article, very motivational! I have recently ended my second temp job in the past 8 months and am more ready than ever to take the leap. Thanks for the great advice, I hope to have my own Quit Your Day Job article someday! Best of luck in keeping up with your rapid success!!

    1 year ago

  • emommy23

    emommy23 says:

    Great article and congrats on the success. Love your blog and all the prints I bought from you are fantastic. I'd love to start my own home business and get out of of the classroom and home with my kids. Better start doing my homework. Thanks for the inspiration. Shannon

    1 year ago

  • BlueMoonLights

    BlueMoonLights says:

    Great article! So helpful & true! I also want to thank Etsy for creating a place for so many creative people who can live their dreams and "live life on their own terms".

    1 year ago

  • Melissababycreations

    Melissababycreations says:

    Great work! Best of luck to you!

    1 year ago

  • Honeypuddle

    Honeypuddle says:

    Great article, thanks for sharing, I hope to be as successful one day, stories like yours help to motivate us all!

    1 year ago

  • amytee252

    amytee252 says:

    Thank you! Was very helpful! As a newbie I value this information greatly as I set my foot into the world of opening an online shop!

    1 year ago

  • ALadysBliss

    ALadysBliss says:

    This is so inspiring, thank you, and it is true, if you treat your shop like a hobby that is all it will ever be, although I HAVE to keep a full time job, I will strive to make my dreams come true! THANK YOU, and luck to you on your continued success. I will invite you to my blog when I open one, I have been working on it before I open it, because I want to be ...hopefully....someday, featured in the artful blogging magazine, I believe that if you desire something bad enough, anything is possible.

    1 year ago

  • MarnieFarmer

    MarnieFarmer says:

    Your story is so inspiring! Thank you

    1 year ago

  • beachgirlbodygoods

    beachgirlbodygoods says:

    So Happy For you Jenna! Great advice and I personally have purchased both maps and prints and they are incredible! Love watching your shop grow! :)

    1 year ago

  • CraftedbyLizC

    CraftedbyLizC says:

    Love it, truly inspiring.

    1 year ago

  • valleychiconetsy

    valleychiconetsy says:

    Awesome! Great advice! Thank you!

    1 year ago

  • HappyWhoos

    HappyWhoos says:

    Nice article! Great tips! Thanks!

    1 year ago

  • ShinyRockDesigns

    ShinyRockDesigns says:

    Congratulations! You are an inspiration. I am trying to focus on branding but I have so many ideas! How do you chose?

    1 year ago

  • ComplementaryDesign

    ComplementaryDesign says:

    Amazing article and definitely inspirational. Many of your tips are just want I need for my shop!

    1 year ago

  • BellasBeautifulLife

    BellasBeautifulLife says:

    An Interesting Story

    1 year ago

  • natgirona

    natgirona says:

    Very good advice, thanks for sharing

    1 year ago

  • LisaManuels

    Lisa Manuels from LisaManuels says:

    Thank you! Very helpful. :)

    1 year ago

  • kristinb2d

    kristinb2d from kristinb2d says:

    Great story and very inspirational! Thanks so much for the tips. I love your clean eye for design :)

    1 year ago

  • MoKaCrafts

    Kath and Mo Gibson-Kelly from MoKaCrafts says:

    You should take a look at the Spoonflower website for printing your designs onto fabric. I love the QYDJ articles on here. They always inspire. :)

    1 year ago

  • myqueenwearsblue

    Terry Cordova from MyQueenWearsBlue says:

    WAY TO GO JENNA!!!! I hope you will get your retail stores all over the country and move to your island. What an inspirational story--thank you for sharing it with all of us wannabees.

    1 year ago

  • aubreywebbdesign

    Aubrey and Phillip from yesdearstudio says:

    This i great! Thank you for your article and Congratulations!

    1 year ago

  • Secondstoryloft

    Monique from SecondStoryLoft says:

    This post is sooo inspirational!!! I, like so many here, am at a job that does not reflect the true "me" at all! I am not stimulated by my day job and working towards the day when I too can put in my notice and start living the life that I feel was intended for me. Furthermore, I would love to have more time to meet and chat with other creative minds. Overall I'm gearing towards a "lifestyle" change! I'm very happy for you! Thank you for sharing your excellent story!

    1 year ago

  • fabfashion
  • fabfashion
  • mishablaise

    Misha Blaise from mishablaise says:

    I really enjoyed reading this piece. I like how you take very simple ideas and make beautiful custom art out of them. very cool!

    1 year ago

  • happygolicky

    Licky Drake from HappyGoLicky says:

    So happy you were able to quit your day job, too, and live your dream. I hope you are able to get back to California like you want someday. Best of luck and success to you. Thanks so much for sharing your unique story!

    1 year ago

  • DebsUpcycledArt

    Deb Shull-Andrews from itzaChicThing says:

    Very inspiring..thank you!

    1 year ago

  • sparrowlyn

    Lynda D'Souza from sparrowlyn says:

    Thank you for sharing your tips and story with us. Such an inspiring read and so much more I have to learn. Love your product and your brand. The branding is something I am working on right now and any information is helpful! good luck to your 2012.

    1 year ago