Nichole Robertson is the photographer behind The Paris Print Shop and author of the new book, Paris in Color, published by Chronicle Books. Her work has been featured by Martha Stewart, Real Simple, The New York Times, Design Sponge, Apartment Therapy, Daily Candy, and HGTV. Here, she shares how she found success by telling her story. Come on by for Nichole’s Online Lab on Thursday, June 21 at 2 p.m. ET.
How We Got Started
My husband Evan and I opened the shop (then called Little Brown Pen) in 2008 as a fun side project. We initially sold printable stationery and calendars that featured Evan’s illustrations. The idea was to provide something practical (an emergency birthday card or gift when you need it) and affordable (5 bucks). The shop did reasonably well and we were excited to see where it took us.
Before: Some of our first sales from LittleBrownPen, our stationery shop.
Shaking Things Up
Things changed when we moved to Paris. The move was a spontaneous decision based on an inexplicable desire to shake up our lives. We went from thinking about moving, to walking around our new neighborhood in just a few weeks. Despite relatively strong sales, our interest in the shop waned.
When we arrived, we took a lot of walks to learn our way around. I enjoyed exploring Paris slowly in this wonderful new state of mind somewhere between tourist and resident. As I walked, certain objects would catch my attention — cafe chairs, mopeds, chalkboards, graffiti, everyday objects, really — and I would snap photos and share them on my blog. Sometimes I shot a series of objects in a similar color, and those were always the most popular. I quickly became obsessed with photographing Paris, and the printables shop was put on the back burner, as we mulled over what we wanted to do next.
The Turning Point
The answer, though it seems obvious now, took a long time to get to, and I have my blog readers to thank. Many of them requested prints of the photos, but for a long time, I couldn’t do it. It was partly due to my own reluctance to sell photographs as I didn’t consider myself a photographer with a capital “P.”
The first foray into selling photography was a collection of 49 photos of Paris typography that were assembled into a large, perpetual wall calendar. It was a fun project, and still a “paper good” rather than “fine art” which kept the capital “P” anxiety at bay. From there, Evan convinced me to add a few collections. This was the real turning point for the shop and sales really took off.
After: Current items from TheParisPrintShop.
How Telling Our Story Has Made a Difference
In my experience, people come to Etsy for the personal connection to the artist or seller. The more company-like something feels, the more difficult it is to build that personal connection. It took me a long time to realize that, and I wrote a lot of product descriptions and profile copy that just didn’t work. Because of my background in advertising, I kept trying to create a “brand” around the images. For example, I played with taglines like “Stories of Color in the City Of Light.” Well intended and catchy perhaps, but no connection to me or my work.
The light bulb moment was realizing that the way I talked about the photos on the blog was the way I should talk about them in the shop: honestly. It’s such an obvious answer, but it’s the real story that provides customers with a context to enjoy the work.
It’s also the story that’s hardest to tell. Whenever I’m stuck, I imagine telling a 5-year-old what I do. Try it! It’s the simplest way to get to the heart of what you do without getting bogged down in pretty language and spin.
Opportunities Opened Up
A year and a half ago, Chronicle Books approached me to see if I was interested in publishing a book of photos from the project. It took me about five seconds to reply “yes!” The book is more successful than I ever could have imagined, and I’ve had a lot of people tell me they really connected to the introduction — the story behind the photos! It took me a long time to get it all down because it was such a personal journey, but I am happy I kept revising and digging deeper to get it right. The book, Paris in Color, is now available worldwide at places like Anthropologie, Pottery Barn and online at Amazon.
Watch: Nichole shares how telling her story changed her business in Etsy’s Online Labs:
248 comments
Sign in to add your ownJess from volkerwandering says:
What aa fantastic article, very informative & interesting.
337 days ago
Stephanie from StringBeardCraftery says:
Inspiring. I love that you had the courage to just make a huge spur of the moment decision like moving to Paris within just a few weeks. I'm so glad that it has paid off for you, and I'm so happy to see that your shop is the better for it! Your prints are just great, and your story is motivating!
337 days ago
Vilija from ziemart says:
Really interesting article.
337 days ago
Parachute425 from Parachute425 says:
What a wonderful tale of life unexpected. Best of luck to you in your next journey. Thanks for sharing your story.
337 days ago
Jennifer from NorthwestBridal says:
I own a few of your photos, and I love them, they are simple with a splash of color, which is totally my style! Oh, and the book looks amazing, I might have to pick up a copy! I still struggle with telling my story in my shops, but I think I will get back in there and try again, thanks for the gentle nudge!
337 days ago
Bree Madden from BreeMadden says:
awesome Nichole!
337 days ago
Debbie from thelittlemarket says:
Fabulous story!!! and the photographs...wow!!! Great job & congratulations!!
337 days ago
Josie from JosiesBoutique says:
Amazing! Congratulations!!
337 days ago
SharonH from FineThreadz says:
Great story! Thanks for sharing with us. Absolutely love the post cards.
337 days ago
Made2Impress from Made2Impress says:
I like the idea of explaining it to a 5-year old---really simplifies & gets to the heart of the matter.
337 days ago
Brooke from peifferStudios says:
Oh Nichole! I absolutely feel inspired after reading this. I have always loved your shop and blog. Congratulations on the book!!!
337 days ago
Maxine Sellars from MaxineSellars says:
Love that your move started something new for you. So inspiring! :)
337 days ago
mary from QueenofCuffs says:
This is such uplifting reading - fantastic. Artist's stories are magical.
337 days ago
FairytaleFlower from FairytaleFlower says:
Delightful story!
337 days ago
Marley from Saxiib says:
Congrats Nichole on your feature!!!! xo
337 days ago
feltjar from feltjar says:
Great to hear about how it all happened!!! Congrats, Nichole!
337 days ago
keri007 from keri007 says:
I When I saw your photographs... I fell in love. Paris holds a special place in my heart because on a family vacation with my grandparents my boyfriend flew over for a surprise impromptu visit and a proposal. Your photographs bring me back to that wonderful time in my life. Now... 11 years later, we can sift through your book and reminisce. Love it !!
337 days ago
The Bosun and Sarita Li Johnson from TheLandlockedSailor says:
Very cool. I am so going to try the "tell a young child what you do" bit. Thank you, and congrats! {Her}
337 days ago
Tracey Capone from TraceyCapone says:
One of my favorite shops of all time! Paris is a place I could go back to over and over and over but, when I can't be there, I can get a feel for the best side of the city by looking at your photos. Thank you for sharing your story and congratulations Nichole!
337 days ago
Meaghan from ExLibrisJournals says:
so inspiring! congrats on your success!
337 days ago
Nickey Skarstad from knickey says:
This story makes me want to drop everything and move to Paris. Don't tell daniellexo!
337 days ago
Danielle Maveal from daniellexo says:
Don't you dare! Unless you bring me with you, of course.
337 days ago
Erika from ErikaPrice says:
Paris is a very inspirational place, no wonder it worked for you. I've always struggled with descriptions too - now I'm thinking perhaps I can persuade DH to take me to Paris to help address my mental struggle with words! Thanks for the interesting article, and your fabulous photos :)
337 days ago
Lucy Snowe from lucysnowephotography says:
Inspiring story!!!! Now, I want to read more!! Love your "P"hotographs too!!! :)
337 days ago
PolClary from PolClary says:
Lovely article. And so brave, just changing the direction of your life like that!
337 days ago
VaLon Frandsen from thevicagirl says:
That's so neat. I really like how you talked about your descriptions. I know that I could work on those more. I think I have actually seen your book out in stores as I shop. Very cool.
337 days ago
Leeann Coleman from LeesBeesNJ says:
Good for you, doing what you love! (Great article, too) We are all so much happier as humans when we find our bliss. Bzzzzzzzz!
337 days ago
Tryntsje from HandmadeHandsome says:
What a wonderful story and beautiful work. Very inspiring.
337 days ago
Kristen Fagan from CreativeStash says:
so inspiring! i love how it all happened organically. i am still finding and tailoring my niche. maybe looking through my blog is a good place to see the patterns of what people really connect to!
337 days ago
byjodi from byjodi says:
Yay!!! So happy to see you here, Nichole!!! Congrats!!!
337 days ago
Roxana from IlluminatedPerfume says:
How wonderful! The book looks really fabulous.
337 days ago
CocoBijou from CocoBijou says:
What an inspired story you have! I love how each step in the process was so organic and from your heart. Very cool. Very special. Congratulations to you!
337 days ago
Jeanne B from PruAtelier says:
Great story....wonderfully cheerful color in your work and.....I wish I could pitch it all and move to France too!
337 days ago
Becky from RetrofitStyle says:
Thanks for the reminder that getting down to the basics of what we do is so important!
337 days ago
Jillian Carmine from JillianReneDecor says:
I admire you so much, Nichole! You're such an inspiration! Thank you for sharing your story and insight. Congratulations on all of your success!
337 days ago
madeinlowell from madeinlowell says:
It's been so much fun watching the evolution of your product line. I have the book and it is truly gorgeous, congratulations!
337 days ago
Mary Catherine from ImpactStudio says:
congratulations! I have been a fan of your shop for a while now and it has been fun to see it grow. Now I just need to order a copy of your book!
337 days ago
vera from viveradesign says:
Awesome story! And looove the photos!!! Thank you for inspiring. :)
337 days ago
Louise Loughman from ArtonSilkbyLouise says:
Thank you good article
337 days ago
SageMountainStudio from SageMountainStudio says:
Fantastic story! Thanks so much for sharing. Makes me want to visit Paris, or at least your shop!
337 days ago
Janne Perry from ClosetGothic says:
I'm there with Knickey and Daniellexo. The photographs are essence of Paris...
337 days ago
Heidi from slappytheseal says:
What an inspiration. Congrats on the feature and the book.
337 days ago
thepetitemarket from thepetitemarket says:
I love your photographs and shop & now love the story behind it as well :) Congratulations on your book!
337 days ago
Brenda Salzano from Salzanos says:
Loved this view of your success on etsy and with your artistic walk. That change of scenery is a confirmation in my own life!
337 days ago
jascamille from jascamille says:
I have to 'learn' how to tell the story of my shop, too. I've known this for a while ( I've been on Etsy since Nov. 2006 ) but it's one of the hardest things for me to do aside from full-on marketing in all its various forms. It really has had my shop stuck! Beautiful story & images!
337 days ago
ArcadeArt from ArcadeArt says:
such an interesting article, awesome stuff!
337 days ago
Janice Marie from JMarieOfAtlanta says:
How inspiring and fun to hear your story! I struggle at times to keep my shop fresh and inviting. I try to tell a story with each piece of jewelry I design, but I will take your advice and keep it more simple. I am now working on all the new "About" pages for my shop and getting photos together to help tell my story. Thank you for sharing. I loved it!
337 days ago
Melynda from MelyndaBrand says:
What a fantastic article! Your journey is very interesting and very inspiring! Congratulations on all your success!!
337 days ago
Lee Ann Garrett from haveadaisy says:
I am so inspired by the telling of your story and by your tips to make our shops more personal (like talking to a 5 yr old). That is my natural style anyway, and yet I need to incorporate that into my own shop lingo. Thank you so much for sharing your personal journey with us. You have been so helpful. (I am looking up your book tomorrow at Barnes and Noble) ♥Lee Ann
337 days ago
Peggy Festerling from LoveThatLeather says:
How great is that!? Congratulations!!!!!! And thanks so much for the tips!
337 days ago
Melissa Hager from melissahager says:
What a great story and inspiration! I'm going to go take a second look at all of my descriptions and "stories" and revamp them. I have an 8 yr old son so I'll just picture him the entire time I rewrite these, I know it's something I've definitely struggled with in the past and never thought to look at it in this light. Thanks for sharing!
337 days ago
Meg Madden from ShootingStarVermont says:
Writing descriptions is the hardest part for me. I am going to go back through my shop and try imagining that I"m " telling a 5-year-old what I do". Brilliant! Congratulations. :)
337 days ago
Shiloh Lenz from EarendilCollectibles says:
This was such a neat post! Thanks for sharing! Love your photography!!!!
337 days ago
Victoria Letemendia Koupparis from LavenderField says:
Wow, that's really nice!
337 days ago
Lanie Mayabb from GuidingLightGlass says:
Life is such an adventure, so glad you are happy!!
337 days ago
Virginiajones says:
I"ve been a huge fan for how many years now? I've watched your business grow and still have to resist the urge to buy everything you have! I love your new book and I hope it's wildly successful! xx V
337 days ago
Niftic from NifticVintage says:
Your AMAZING! Such an inspiration to us ALL!
337 days ago
Kimberlee from GracefullyGirly says:
How exciting to move to such a gorgeous country, and at the drop of a hat, no less! Your photos are incredible and your story is inspirational. I have some work to do on my descriptions and I look forward to including "myself" in more of them.
337 days ago
Mandy Baker from HerbgirlAndVintage says:
Very inspiring. I actually started my Etsy shop to raise money to go on my dream trip to Paris. I got to go in 2009. I wasn't as serious then about selling as I am now and have learned so much by reading these types of posts. Now I'm going to go check out your shop and your book sounds like a must have.
337 days ago
Erika Kelly from AbleAndFree says:
How inspiring to hear you had the courage to just up and move to Paris! Good for you! I love your photos, and I really liked reading your advice, you are spot on about being honest. Thanks!
337 days ago
Michelle Wey from ModernistaJewelry says:
Congratulations! This was a really fun and helpful read.
337 days ago
Kate from essentialimages says:
So true! Sometimes the simplest solution is just … do it, say it, one, two, three — as you so beautifully illustrate. Gorgeous pix!
337 days ago
Marisa Kestel from brandMOJOimages says:
I have always admired your photography. You are a very talented photographer.
337 days ago
Pam from epicetera says:
What an amazing journey and interesting story, you are such an inspiration!
337 days ago
Michelle Spaulding from HeyMichelle says:
Gosh, I loved this article! Such an inspiring story, and so many nuggets of wisdom! Thank you so much for sharing, Nichole!
337 days ago
Desiree Malan from EarthbutterStudio says:
Wow, this has been such a great lessons for me - I find it difficult to tell my story and now learnt that I should tell it as I would to a 5 year old!!! It makes so much sense.
337 days ago
Marylou Denyer from mizmlu says:
Great story! Such courage to do what you did. Congrats on your success.
337 days ago
Jessie Friedman from HappyWhoos says:
Congrats on your book and your success! This was a great article. I especially liked this "Whenever I’m stuck, I imagine telling a 5-year-old what I do." - what a great idea! Thank you so much for sharing your story and advice.
337 days ago
Jacqueline from lamixx says:
wow such an amazing story, i love your work!!!!!!!!
337 days ago
Karen from frenchfeatherdesigns says:
Loved your story Nichole! So happy you shared it. I have followed your work for a while now and I love your blog too. I too am going to tell my story in a more personal way as well as put a little more of myself into my jewelry descriptions. Thank you and congratulations!
337 days ago
Elan from HapaGirls says:
Very inspirational!!! Great tips to follow! Thank you ;o)
337 days ago
Jennifer from in2ition says:
Thank you for the great article and wonderful tips! I'm going to have a conversation now with my 6 year old nephew - totally makes sense! Simple, honest and real :)
337 days ago
Elizabeth England from ninedragons says:
Thanks so much for sharing your story. I'm always drawn to your photos and as I struggle through my first year as an Etsy shop owner, I find that creating my photographs is still the fun part -- the struggle comes in finding a connection with customers that feels "honest" and true to who I am. You've inspired me to jump back in!
337 days ago
Gracie Renna from Graciesjewelrybox says:
Loved your article! Made me realize that we're not the only ones that just got up and went to a new place, sort of on a whim. Of course, ours wasn't as exciting as going to Paris, but exciting for us none the less. Your story has brought back that excitement and I'll be applying it to my store. Thanks so much for sharing your story!
337 days ago
Cathy Putzier from CHFPDesign says:
A great and inspirational story with a message. Never doubt your abilities!
337 days ago
LollyLinens from LollyLinens says:
Thank you for sharing your sweet story.
337 days ago
Vanessa Laub from vanessalouisemarie says:
This story is amazing and thoroughly inspiring! So much do that I just bought two copies of the book. One for me and one for a gift! Can't wait to read it and look at all the gorgeous pictures! Kudos Nichole!
337 days ago
Darlene Jones from RomanceCatsAndWhimsy says:
Love the story -- very inspiring!
337 days ago
Barbara Ostashev from outoftheattic2u says:
Great article and thanks for the inspiration.
337 days ago
SonAndHeirVintage from SonAndHeirVintage says:
Amazing! Your shop was one of the very first ones I favorited when I joined Etsy, so it's such a treat to hear how it all came about.
337 days ago
Jana from treehouseherbs says:
Awesome work and story! congratulations - especially on the book!!! I decided to put my shop on hold too, because we're moving to Sweden!!! (next week :)) Though I was not happy not stop what I really love to do, I always make sure that family comes first. So Sweden here we come... And who knows what awaits
337 days ago
Kat McBride from KatCanPaint says:
What a lovely story! Writing your product descriptions just as you would write a blog post is especially inspiring. I get really caught up in trying to make the SEO / keyword / marketing side of it correct.
337 days ago
Susan McDonald from SusanJaneJewels says:
Great story and excellent points about the artist story and the product story. Definitely useful information, that I need to remember to employ! Thanks for sharing! This is useful for everyone!
337 days ago
ModandDesign from ModandDesign says:
Very inspiring and such beautiful photos. Sigh...
337 days ago
Sarah Tiedeman Gallagher says:
Love your work and your story, Nichole. Thanks for inspiring so many of us readers.
337 days ago
Olga Coutinho from FullCircleJewellery says:
Fascinating story! Thanks for sharing your journey and your beautiful photographs! I wish you continued success in your artistic vision:)
337 days ago
Annette Ewert from thebloomingcornercom says:
very interesting and great advise!! love your story and will keep all this in mind for my shop! it's describing your products in simplicity style!! cheers to your success!
337 days ago
P Petrocy from PetrocyStudios says:
Love your layout and use of color!!!
337 days ago
Sarah Franklin from EyeshootPhotography says:
Great stuff - this is my favourite photography shop on Etsy!
337 days ago
Mary Wolf from mwolfdesigns says:
Thank you for sharing your wonderful story an d experiences. I learned so much about really connecting with our buyers through the story we want to tell. So much can get in the way of that and maybe it can be more simple than we realize.
337 days ago
Joanne Poore from VintageRoseShop says:
Great article. I love your shop and your photography - just so beautiful and inspiring. It's so interesting to hear your story too! Congratulations on your well deserved success!
337 days ago
paulina r v from emeraldsnow says:
amazing!! thanks a lot for this inspiring story! :)
337 days ago
JoDene Moneuse from JoDeneMoneuseJewelry says:
That was just a nice "read" to come home to while I settle in from my day! Thanks so much for sharing your story. Your photos are beautiful.
337 days ago
Lars from SwissHippo says:
Thank you for sharing your wonderful adventure, it has helped keep my fire burning. I think you can use the "P" now for Photographer, it is wonderful work.
337 days ago
Nathalie from NathalieVan says:
What a wonderful article, I love your photos. That's amazing that you moved across the ocean within a few weeks!
337 days ago
Autumn Broadway from BroadwayHeirlooms says:
Thank you for the inspiration. The insight came at just the right time. :) Blessings for continued success!
337 days ago
nauli from nauli says:
We follow your blog ever since we discovered blogs! Never knew how different your first products on Etsy have been. Thanks for sharing your experience. What a good reminder that we should work on our descriptions again! Haven't been sure for a while if people really wanna read they became shorter and shorter over the time. But they should be short and telling a story...
337 days ago
Linda B. from lindab142 says:
That's such an inspiring story. Thanks for sharing and continued success for you.
337 days ago
Sara Max from FlowerLandShop says:
Congratulations for you success, I'm happy for you!:) And thanks for tips, I couldn't image telling the personal story was so important! I hope to be able to tell myself to others as well as you!
337 days ago
Cat from Sk8grl says:
That's a great story & I commend you for following your heart & dreams! Also a perfect example of...... when you least expect it, EXPECT IT!!!!!
337 days ago
Nermin from earflaphats says:
Wonderful!
337 days ago
Pattie Jansen from PattieJansen says:
Well-deserved success! Sticking with it paid off big-time! I love your suggestion about describing what you do so that a 5-year-old "gets it"...Simplify, simplify (as Thoreau so aptly stated...)
337 days ago
My Curls from MyCurls says:
Amazing story! So inspiring and your pieces are exquisite!
337 days ago
Pattie Jansen from PattieJansen says:
Well-deserved success! Sticking with it really paid off! I love what you said about describing what you do so that a 5-year-old "gets it".... "Simplify, simplify!" (as Thoreau so aptly exclaimed...)
337 days ago
devika keskar from devikasart says:
Wow.. What a great indpirationsl story.. Love your shop too:) -devika
337 days ago
minda grace from Inkcognito says:
thank you for this! what a lovely post.
337 days ago
Amanda Serra from SerraStudio says:
Thank-you so much for this and congratulations on your success. And special thank-you for the practical advise of discribing things as if talking to a 5-year old...I'll be giving this ago for sure, thx.
337 days ago
Meg from Chandeluse says:
Amazing! You did the work and success came to you. I am always wondering how or what I should be doing. I went to England once expected to stay in Europe for 6 weeks but fell apart. I came home and instead of oh I'm sorry, I got : we are disappointed in you. I am so happy for you, and will want to see what you do in future. What is the your husband doing now that this became about you?
337 days ago
M. Basile from RinnovatoVintage says:
Seriously....I am packing my bags now! : )
337 days ago
M. Basile from RinnovatoVintage says:
What an awesome story from a spontaneous change of direction in life to an unexpected dream come true...truly inspiring!
337 days ago
Kim Archie from KartisimDesign says:
What a great story. Very inspiring. I intend to try your simple approach to descriptions in my shop. Yep...probably way too formal. This is going to take some work....
337 days ago
Colleen Proctor from ProctorCreations says:
Thanks so much for telling your great story and helping me as I flounder around in this great Etsy sea! Congratulations on your well deserved success.
337 days ago
Susan Dietz from flutterbeforeyou says:
Great story, I found it very insightful and helpful. And congradulations on your success!
337 days ago
Ally from waycuterthanabutton says:
Wow what an inspiration! I love the layout of your shop too. Very creative but still professional! Love!
337 days ago
Anna and Kenneth Gray from GraysCrafts says:
This is a good advice, thank you. I follow it myself. As with my Mom we live in different countries now, I write her e-mails telling her about the things. I found it to be a good way to talk to the potential buyers as well, explaining the story behind the shop and products.
337 days ago
Bobbie from nowvintage says:
Well that is about as inspiring as it gets!! thanks! :)
337 days ago
Diana Fiveash from DFiveashDesigns says:
What a great story, thank for sharing!
337 days ago
nancy hardy from mostlydreams says:
yes great story...you've got me thinking. thanks
337 days ago
Ruth Soller from RuthSoller says:
What an inspiring and entertaining story. Congratulations on your Colors of Paris book!
337 days ago
Elizabeth Knaus from FreshRetroGallery says:
I've started a blog as well and enjoy the sort of electronic journal method of recording thoughts. Inspiring story, thanks.
337 days ago
Gloria Valenti from PeacefulPath says:
I love the tip to imagine telling a 5 year old what you do! Thank you and Congratulations!
337 days ago
Jeaneen from UpboundBooks says:
WOW - amazing story. I also try to tell stories for each item I create. It's a personal journey and I love taking the viewer along for the ride. Congrats on the success of your business!!
337 days ago
Nita Helgeson from KaianazCreationz says:
Just Amazing! You're an Inspiration to all...Keep up your good work, and Congratulations on your "Colors of Paris"...~Mahalo~
337 days ago
Jennifer Stegmann from UrbnElegance says:
This is just a lovely story all the way around! Thanks for sharing. I love Paris!!!!!!!
337 days ago
Michelle Thomason from michellethomason2 says:
Such an inspirational story. Thanks for sharing!
337 days ago
Pam Tietz from pamscrafts7631 says:
Thanks so much it really gives me something to think about when I describe my items.
337 days ago
Kirsten of the Forest from ORCHIDandREPTILE says:
So inspiring! Love your photos, and your story. Thanks for the advice, and congrats on your feature!
337 days ago
Mary from Envy2 says:
What a wonderful story, very encouraging. Congratulations on your success!
337 days ago
Ann Deline from anndeline2 says:
First of all, Congrats on your success.. You have just re-enforced my own thoughts! I have just started adding a little explaination of how I arrived at that particular panel that I just listed! The process can be fun & interesting to ppl! I am not the greatest writer, but hopefully, it will catch their attention!! and make it a little more personal... thx again, Regards, Ann
337 days ago
GallymoggerOddities from GallymoggerOddities says:
So inspiring! Great story! Thank you for sharing!
337 days ago
Janelle Dauenhauer from scrapbookcompleted says:
Fantastic story! Thanks for sharing! Great photography!
337 days ago
Debra Hane from JewelryDesignsForYou says:
Thank you for the inspiration and the reminder to get back to my basics! Perfect timing! Congrats on your success and your book!
337 days ago
nerina52 from nerina52 says:
very interesting ... I like to think of you as you wander to Paris ... apparently tourists ...actually emerge to allow a future :-) It takes courage to change ... it takes great courage to go along with life changing for you ... congratulations for your Paris book!
337 days ago
MumsCupboard from AnitaGosden says:
Wonderful interview...yes I agree wholeheartedly that the honest way to explain something close to your heart is 'through the eyes of a five year old'. I'm still on my creative journey. Thanks for the inspiration Nichole!
337 days ago
Ferdi from ferceramics says:
Congratulations!!! Thank you for sharing :-)
337 days ago
Natasha Wing from bumcicles says:
I related to this article on several levels - one, I have dreams of living in Paris, and two, I have an advertising background so I know what she means by wanting to write something catchy rather than personal. I'm beginning to realize that we have been inundated, as a society, with so much commercialism that someone just begin themselves and making something by hand is so refreshing.
337 days ago
Jennifer from RoseAlida says:
Wonderful story. I have a five year old, so I am going to try to see my shop through her eyes. It is, after-all, named for her.
337 days ago
Keri from toocutecustomcrafts says:
Congratulations Nichole!!! Wonderful article :)
337 days ago
kyleemaedesigns from kyleemaedesigns says:
What wonderful advice. It is so much easier for me to talk to my own kids about what inspired me to make something. Trying that approach online may be just the inspiration I need! Thanks!
337 days ago
Trudy from ModDom says:
This is so inspirational and makes me less fearful about moving forward with ideas!
337 days ago
Taina Laraba from TaileesDesigns says:
Thank you for sharing. I thoroughly enjoyed reading your article. Keep up the beautiful work.
337 days ago
andrea ciske from aciskedesign says:
I absolutely love this post! And as I write this I'm still smiling: loving your way of writing, loving that you moved to Paris on a whim, loving that you want to keep your work and words simple and loving that you have a book deal! Congratulations! I now must go and find your blog!
337 days ago
Brenda from brendascrochetnsuch says:
Congrats to you Nichole on your book and success. I just went to your shop and think your pics are so nicely done. Impressive, Brenda :-)
337 days ago
Kathryn Greenwald from SweetBohemianLife says:
What an inspiration you are! Love, Love, Love thiis!!
337 days ago
Faith Lex from OrdinaryMommy says:
How exciting! I love the idea of sharing the story like one is talking with a 5 year old. I've got to give that a try.
337 days ago
Liz Burke from delmarlady says:
I'd been dragging my feet on sharing more of myself on Etsy but you have inspired me! Thank you and best of luck in all your endeavors.
337 days ago
Shawna from payMeNpeonies says:
Congrats and cheers to your success !!!! You are an inspiration !!
337 days ago
CrimsonVintique from CrimsonVintique says:
I have been a photo agent for the last 20 years and while I've worked with many photogs with a capital 'P,' the most successful were the ones I took on when they were new and just out of assisting...they were most in touch with their passion and their work was pure and uncompromising...fresh and innovative and they invariably had success because of it. Wonderfully inspired article...honest and clean and so right on! Loved it!
337 days ago
BonTons from BonTons says:
Great story, thank you for sharing it!
337 days ago
Krystyn Scrbic from CalliopeKitten says:
Great advice! I like the part about explaining what you do to a 5 year old. Fantastic :)
337 days ago
sweetsmilesbaby from sweetsmilesbaby says:
Great story!
337 days ago
Slavka from PureNaturalis says:
Very inspiring story. And great example -> you never know where life brings you, just follow your heart and listen to your guts :)
337 days ago
Mimi from aTreasureInStore says:
Very inspiring to learn about The Little Brown Pen and how it grows into The Paris Print Shop.
337 days ago
Nancy Campbell from SoulRole says:
dare to leap!LOVE it! Aloha :)
337 days ago
Lisa Haukom from AmuseMeShop says:
Good for you for being brave enough to branch out! Thank you for your inspiring story of taking a chance on change.
337 days ago
Leasa from LeasaDesigns says:
Oh lucky you! To roam the streets of Paris and take photos ~ love it!! It has inspried me to give that a try in my own beach town ~ see what new things I discover and how I see my city differently thru the lens!
337 days ago
Bozena Wojtaszek from BozenaWojtaszek says:
Love this shop and their pictures, congrats for the success!
337 days ago
Thelma Ann from EagleKnightsNest says:
How awesome to live in "Wonderland" the Enchanted
337 days ago
Dorottya from SenoritaJoya says:
hi Nichole, you have a pretty shop! :) Enjoy your day! Warm regards, Dorottya
337 days ago
Dorottya from SenoritaJoya says:
hi Nichole, You have apretty shop! :) Enjoy your day! Warm regards, Dorottya
337 days ago
Lynlyn B from lynnbelleusArt says:
Great photography and article!
337 days ago
Ilenia from ile1974 says:
Yours is really a beautiful story...love this kind of inspiration! Thanks for sharing ^_^
337 days ago
Linda from PictureCaps says:
Well told! Glad that you shared!
337 days ago
Ilenia from ile1974 says:
Yours is a beautiful story...love this kind of inspiration. Thanks for sharing ^_^
337 days ago
Diana Haines from knitnanny10 says:
Great story, great adventure, great art. Congratulations!
337 days ago
erika from lancerika says:
I am packing right now...cannot wait... maybe luck will shine on me... Ever so grateful for this fantastic dream come true for you:-)) merci for sharing...
337 days ago
Nikki Weiss from myMountainStudio says:
Beautiful work and inspiring story ... thanks for sharing it with us! :)
337 days ago
Gioia Saia from PillowFactory says:
so great..
337 days ago
Nancy Rausch from BackEastDesigns says:
Descriptions are what I really struggle with so thanks for laying it out... simply stated...love it!!
337 days ago
Nata from dekkoline says:
Wow! What an inspirational story. I love your work!
337 days ago
Eve from MyLittleFrenchShop says:
Merci :)
337 days ago
Kristy Throndson from Thorawish says:
Very inspiring! I have a similar "pick up your life & go" story and never even thought about telling it through my artwork on Etsy, though I've done so in blogs and on my website. Thanks, keep up the beautiful work!
337 days ago
Ira from empressi says:
Great story! Congrats on your success!
337 days ago
Ruth Morton says:
Inspiring write! I love that you just pulled up roots and moved to Paris. How courageous! I have loved photography for many years, yet making that change from hobby to actually making money from it is terrifying for me. Fear is my greatest enemy. So, I take heart from your words and am moving every day to make my dreams a reality. I have already moved from the States to the UK, so I must have a little chutzpah in me!
337 days ago
Mrs Bertimus from MrsBertimus says:
It's great to hear a story about someone who has had the courage to follow their dreams. Very inspiring for a Wednesday morning! Thank you! x
337 days ago
Niki Torres says:
Great story and so inspiring! Thanks for writing about your story Nichole!
337 days ago
April from hellome says:
I remember Little Brown Pen. Great story.
337 days ago
Kirsty Hartley from wildthingsdresses says:
Very telling, and inspirational, Good luck x
337 days ago
Rejetta Sellers from jettabugjewelry says:
Love Nichole! Congrats on the feature!! What an easy person to get to know! I have seen her beautiful photos in treasuries and used some in my own treasuries. Her shop is the whole package: great photos, personal description of her work, and a need to revisite her shop. Hope I get there one day, too!!
337 days ago
talany from RhymingScapes says:
Wow, a lovely ride with the flow ! Thank you for sharing it Nichole !
337 days ago
Pauline from PoppyDrops says:
I love your story Nichole! It makes me think about my own shop. An your photography is wonderful and inspires me to travel!
337 days ago
MagicalMysteryTuca from MagicalMysteryTuca says:
Wonderful story...thanks for sharing!
337 days ago
Jami from eclu says:
Congratulations ! Such an amazing story. I can't wait to meet you in the online lab!
337 days ago
Carolyn S. Miller from AutumnLeavesJewelry says:
how incredibly honest, thanks for this. I love that you mention how people tend to come to etsy for the personal experience, not to look for a Brand :-)
337 days ago
Donna from my2handsstudio says:
Great stuff, great photos.
337 days ago
careydion from careydion says:
What a great and inspiring story - I want to hop on a plane! You're photos are gorgeous - thanks for sharing your story!
337 days ago
Anna Pardini from onehappyleaf says:
Wow, thanks for sharing your story :) I liked your advice re 5 year old - cute!
337 days ago
Connie Haskell from redemptionart says:
I am inspired, I have to do better at story telling! Thank you Nichole! Aloha!
337 days ago
Deborah Porretto from RocknMetalTreasures says:
Wonderful story and very inspiring!
336 days ago
Michelle Schneider from TheArtofMichelle says:
such a great story. i'm so happy you've found success and can't wait to check out your book! can i come to paris and visit sometime?
336 days ago
Diane (Mo) Collins from BowMoBBB says:
Just write as if you were telling the story to someone . . . that's exactly what I used to tell my students in my teaching days. Of course, throw in some perseverence . . . wow, look what can happen. Congrats!
336 days ago
Diane (Mo) Collins from BowMoBBB says:
Just write as if you were telling your story to someone . . . that's what I always told my students back in my teaching days. Add a little perseverence . . . and Wow, look what can happen! Awesome!
336 days ago
unpetitairde... from unpetitairde says:
Bravo! Very interesting work. So many colors, so many adorable details and so much simplicity! Your story is a delicious moment to share. And i like it ! Congratulations !
336 days ago
Mary Frawley (Calligraphette Ltd) from Calligraphette says:
WOW - your photographs are amazing. Very well done. It's so inspiring reading through all of the sellers stories and it is forcing me to update my own so that my new calligraphy shop will become a huge success! Thank you and congrats again. xx
336 days ago
Madison Honey Vintage from MadisonHoneyVintage says:
Thank you so much for sharing! Your shop is lovely:) congrats and all the best.xx
336 days ago
Maria V from CrashingRed says:
Amazing story of success! very inspiring.. off to change my descriptions! Thanks for sharing with us, Nicole!
336 days ago
mzmudcakes from mzmudcakes says:
I love the "explain it to a five year old" bit! All the best!
336 days ago
Mary Anne from funstorybooks says:
Many congrats to you on your great success! I absolutely love your photographs too! Thanks for sharing with all of Etsy:)
336 days ago
Shelly Porter from ShellyPorterArtworks says:
Just love hearing this...I have been an admirer of your work/shop for awhile. I recently added descriptions to my prints and original work but am going back for revisions! Also of to snap up a copy of your book!! Congrats, thanks and keep on creating!
336 days ago
Leslie Banta from lesliebanta says:
I want to hear more of your story! Well done! Congratulations on your hard-earned success and on shaking up your life; following a dream has had great results and you are inspiring me, at least! Not that you need my permission, but please go ahead and use that Capitol "P" :)
336 days ago
Isaac Crawford from artofisaac says:
Good advice, thanks.
336 days ago
jUNIQUE4U from jUNIQUE4U says:
Very brave and gutsy uprooting yourselves! Thanks for the advice.
336 days ago
Joan McSherry from JoMacJewels says:
What a wonderful story! I loved it. Thanks so much for sharing all your ideas . Congrats to you!!
336 days ago
Sarah from CopperheadCreations says:
Ahhhh! Paris overload! :D All of those prints make me nostalgic for that beautiful city. I can almost hear the rain hitting the awning above my head as I sip fresh lemonade at an outside cafe, smell the jasmine, the bakeries...
336 days ago
Michelle Maynard from SimonesRoseBoutique says:
SO inspiring! You make me want to drop everything and move to Paris! :) Love it.
336 days ago
Teri Drobnick from TEEsoxbyTeri says:
Great story, you are such an inspiration ! Thank you!
336 days ago
StoriedVintage2 from StoriedVintage2 says:
I love this personal glimpse into your life! My daughter is going to Paris in August to study fashion for a semester. I'm off to Amazon to purchase your book for her! Best, Lorraine
336 days ago
Illana Leizin from studiolana says:
Very interesting! Thanks for sharing :)
336 days ago
Maria Corey from sowsearjewels says:
Talk about living the dream -- moving to Paris and then becoming successful as a photographer taking pictures of that amazing city! Congratulations!
336 days ago
marcela from jewelsbymarcela says:
Great article, I love the story ! I feel connected when you mention how it was hard to you to connect with audience because of the description of your items. I am in that process and I find it very hard ;(, I love when you said that you imagine talking to a 5 year old, I am going to try it! Love your work, thanks for sharing!
335 days ago
DanburyLane from DanburyLane says:
What a way to take life by the horns. It is not easy for all of us artists to understand that the world out there is interested in the person behind the work. That is however, just the spark that large retailers lack. Brilliant on your part!
335 days ago
Pat Peters from WhiskeysWhims says:
Hi, it was a very definite moment of sharing and reading all the comments and seeing just some of all the wonderful people from all over the world is even more breathtaking. Makes me feel so small and yet so much a part of a grand design. Love all you guys on ETSY !!!!! God's Blessings, Pat
335 days ago
Debs Silks from DebsSilkRose says:
Excellent and unique!
335 days ago
Michele from IntheMoodforVintage says:
A change in one's environment is essential to creativity ... and you have proved it! Most people hold themselves back from experiencing and enjoying life. I raise my glass of champagne to you both for intuitively following your dreams. Cheers!!!
335 days ago
Melanie Di Tullio from TheGlassSpring says:
A great reminder that it's ok to take risks, be spontaneous because if it's from the heart it will always pay off. I need to find articles like this from people with kids! :)
335 days ago
Michelle Spaulding from HeyMichelle says:
Melanie (who posted just above me)- I feel the same way- so inspirational. And she has kids! All the more inspiring that she was able to pick up and go! She talks more about this in the Lab (we just embedded it).
335 days ago
Russ Potak from RussPotak says:
Very revealing into how its not about the product as much as it is the person behind it. So true. As an artist, people like to know that they invested in something human, something special. and personal. Corporate slogans are for corporations. Etsy is about people and what they do. ~Thanks for a great "story" on telling your story.
335 days ago
Jan Hall from janhall1 says:
Mesmerizing photography .
335 days ago
Diane from soveryhappyart says:
Great story and I love your advice about thinking about how you would explain your work to a 5 year old. That's terrific.
335 days ago
Lisa Alcala from EmeraldPixie says:
This was very inspiring! Gives me some great ideas.And yes! I do want to find more articles like this for people with little ones, like me. It's very hard to have creative time and 2 very active kids. My creative time has been replaced by training with my 8 year old to prepare him for an intense basketball camp. *Sigh*
335 days ago
Beth from fensalirfiber says:
Thank you for sharing your inspiring story and all your great tips! I'm a writer too and I also fall into the trap of trying to brand myself with language rather than story; I've been working on that, but it still needs improvement!
335 days ago
Wendy from wendysuniquecreation says:
I think this article is great and I'm loving some of the pics I see here. But how is telling my story as to why I started my Etsy shop going to help me? I don't even like talking about my health. In a nutshell, I am unable to work an outside job due to my health and I have a pending disability case, but I can still craft. Some of the things I've made do have a story behind them, like the pig families I crochet...the first set I made was for my bf's mom for Christmas one year and they turned out so cute I had to make more. I don't recall how I got the idea to take the pattern I used and do a pig family instead of what the pattern really was, unless it had something to do with the wiggly eyes with lashes that gave me the idea. When I found them at Michaels I laughed and just had to buy them. Other things I've made don't really have a story behind them, I just made certain things so I can earn money.
335 days ago
Annamaria Potamiti from annamariapotamiti says:
Thank you for the very inspiring article and interview:)
335 days ago
Annamaria Potamiti from annamariapotamiti says:
Thank you for the very inspiring interview. I can identify with the brand mistake. Been there, done that. Trying to recover my own voice now. I am thinking that mistakes should become opportunities.Still trying to learn and move. So I am so grateful you shared your story:)
335 days ago
Dithi from Deezden says:
Nichole, those are beautiful photographs and that is a beautiful story, inspiring indeed! I have a question for you, am an Indian artist living in Geneva, Switzerland for the last 5 years. I have a lot of photographs from India and am a little lost in terms of what paper to choose and where to buy them from. Do you buy the paper online? What printing would you recommend for photographs (Inkjet/Laser, Home/Printshop)? Thanks again for sharing your story and looking forward to your tips on this.
335 days ago
Catherine Obreza Fetterman from LiftingHeartsWithArt says:
Having lived in Paris I could relate to what you said about the limitless beauty and interesting shots everywhere you look! Thank you for sharing your story Nichole. As a newbie to Etsy I'm grateful for all insights you offered....and it's consoling to hear that I'm not the only one who keeps rewriting and tweaking my shop! Best wishes to you for continued future success and growth!
335 days ago
Candace Johnson from clotheslinesvintage says:
What a treat to read this! Can't wait to read: "Paris in Colour", as I am on my way to Paris in a week! Well timed and inspiring; thanks for this great article!
335 days ago
Liane Doxey from PrairieGarden says:
You are such an inspiration, in so many ways. THANK YOU!
334 days ago
Nikol Wikman from NikolWikmanArt says:
What a wonderfully inspiring story. I love Paris and I LOVE your work. Thank you so much for sharing!!!
334 days ago
Larissa T from LACEDheadbands says:
Thank you so much for sharing your inspirational story! There are many great pieces of advice here that I will keep in mind when operating my shop. Stories like yours are what keeps me motivated everyday!
334 days ago
Susan Stone from susansphotoart says:
Thank you for sharing. What a wonderful experience to be able to follow a dream and then support yourself from the experience.
334 days ago
Mary Rembold from BlueThistlePaperie says:
Wonderful, inspirational story! It's so heartwarming to hear how you made the leap, along with the amazing journey in getting there, and that you are enjoying the fruits of your labor in the city of lights. This was a very timely article for me as I delve deeper into what sparks my creativity and feel that I'm at a turning point stage myself. All the best to you as you realize your dreams!!
334 days ago
Rob Osborne from RobOsborne says:
Ka-ka-ka-choom! Lightning just struck me while reading the interview. Thanks for sharing. Now, it's time to tell stories and cease all slick branding efforts.
334 days ago
linnie101 from CharmedWine says:
What an inspiring story... :)
334 days ago
Monica C from MomoSea says:
I loved visiting Paris! Your posiibilities are endless there! I can imagine how wonderful it is for you to now live in a place where people seem to be singing a song while they are speaking and where every corner you turn is another eye catching moment! Congrats and with a brilliant mind like yours, you will go far!
333 days ago
Arlene from AThymetoSew says:
What an inspiring story- congratulations!!
333 days ago
Helen Peterson from ClothandINK says:
Great to see you here Nicole, congrats on your success and may it long continue!
332 days ago
Teresa Wilson from cbcrafts1 says:
Inspirational - I hope I can find the courage to shake up my life too. Wonderful to realise there is life outside the rut. Teresa Wilson
332 days ago
Teresa Wilson from cbcrafts1 says:
Should have said its a really good idea too. I've been trying to talk about my crafts in a personal way but always worry it sounds 'unprofessional'. However, I do feel its important not to compete with the mass production market. That's not what we're about afterall.
332 days ago
Diane Hodson from ClassicRetro says:
so inspiring... so happy for you.
332 days ago
OldSalty from WoodinVintage says:
Thank you for this, very helpful!
326 days ago
freya pannett from fushiagold says:
well done,I remember your photos from before i was even making jewelry,they are very beautiful
318 days ago
Rosa Pearson from flutterflutterstudio says:
I love how you say that you didn't consider yourself a photographer with a capital P. Haha!! I've said that same thing about myself not being a capital A artist. ;) Oh how we limit ourselves sometimes! Way to go with all your success!!
317 days ago
breedingfancy from PaperPlanePrints says:
informative and inspirational. thanks for the good read!
300 days ago
Gippy Henry from GippyHenry says:
Fabulous, mind-boggling, brain-awakening article! Thanks so much!!! Maybe I'll make my first sale in three months after these changes! I was ready to just close up shop. Thanks so much, Gippy
297 days ago
Scott Gill from CuffLinqUnCommon says:
I love your work. And, your story - about relocating largely on a whim - resonates with me. My wife and I are about to do the same. The move, for me at least, is an adventure in creative engagement. Look forward to following your progress.
279 days ago
Kirsten Bolton from RamblingRoots says:
Nicole, your work is beautiful and very well presented. But what I found most exciting was to see another person who tries different things and seems to be led by the heart. I travel extensively and am starting to sell my art, and have decided to just create what I am drawn to and trust that the spirit of each of those moments will shine through. Cheers! Kirsten
273 days ago
Eliza from temporarypixelchen says:
I keep coming back to read this article again and again. It is such an inspiration for me. Thank you for sharing.
35 days ago