Here at Etsy, we believe that the story behind an object is often just as fascinating as the object itself. Short Stories is our series dedicated to telling the tales behind extraordinary pieces found or created by Etsy sellers. Here’s mask-maker Gladys Paulus.
During my years studying painting at art school in the Netherlands, some fellow students and I started up a small performance art group. I spent many hours sketching outlandish costumes and headwear. In felt, I have found a medium that allows me to translate my ideas into reality. As I am self-taught, it took some years (and two children!) to work up this point. My ultimate aspiration is to closely collaborate with artist-driven performance, dance or theatre groups. In order to demonstrate the versatility of the medium and to give a glimpse of what’s possible, I started making animal headpieces.
I have been quietly fascinated by tribal dress and masks for a long time. Dutch-Indonesian by birth, I was introduced to the visual impact of masks, costume and puppets at a young age. In Indonesian culture, masking, shadow puppetry, dance and storytelling still play an important part in the ritual of daily life. Perhaps it is in my blood, too, and has finally found a way to express itself.
To make felt is to accept a certain level of unpredictability. However much you plan in advance, the way the fibres react and interact is often a complete surprise. This unpredictability is part of its attraction to me, and it reminds me to keep a flexible attitude. When I start a new piece, I begin by visualising myself making it step by step. I plan any technical aspects such as the shrinkage rates, the shape of the template and considering which wool is best suited to the project. Different wool breeds produce felts with totally different characteristics, ranging from incredibly solid and dense, to light, ethereal and gravity-defying. I often mix different local and rare wools to achieve really exciting textures.
Once I start laying out the wool fibres, the technical aspects fade into the background and instinct takes over. The masks start out life as a flat piece, which is wet felted around a resist. Once the resist has been removed, I start adding details like feathers or ears. The whole piece is then felted until “hard” and sculpted into shape by stretching and rubbing until I am happy with it and my arms are sore.
Wool’s obvious associations are with warmth, protection and comfort. When the felt starts to take shape under my hands, emerging from the wool, I feel intense contentment. Felt is the most ancient form of textile (it dates back to Neolithic times) and I love that I am part of something bigger, an ancestral lineage.
I want people to be surprised and delighted when they find out my creations have been made out of such a humble material. There is an educational element in that, too; faced with climate change and increasing energy scarcity, now is a good time to highlight the environmental credentials of wool.
All photos by Gladys Paulus.
Have you created or come across an object with an extraordinary story that needs to be told? Email us!


134 comments
Sign in to add your ownMuddy Heart from MuddyHeartPottery says:
WOW! amazing work!, good luck on your business Gladys! and congrats on this beautiful feature! ^_^ Meli Muddy Heart Pottery
272 days ago
Kelly from KikuPaper says:
Brilliant!
272 days ago
Silvia Berrios from DesignsbySilvia says:
Your masks are stunning!! It's wonderful you bring w/them a part of your Indonesian culture heritage. Congratulations on the feature.
272 days ago
Theresa Hovish from TandJsoaps says:
I love felting and I love mask making. Great work and great story. I love how you described your process. Congrats on the feature!
272 days ago
KennethJames HyattII from KJHII says:
This is AMAZING! I can see these being in some great indie film!! such creativity and inspiration!
272 days ago
lepetitoisillon from ThePurplePim says:
What an interesting story and such beautifully startling work. Amazing! x x x
272 days ago
Matejka Max from NattyMatty says:
Cool!
272 days ago
Suzan Wachs Katzir from shiphrah99 says:
Amazing!
272 days ago
Vanessa Ryerse from TheClassicButterfly says:
these are wonderful!!!!
272 days ago
Sabrina from elementalchoice says:
the feather details are truly awe- inspiring!
272 days ago
Jess from volkerwandering says:
These masks are amazing~!
272 days ago
Sunshineapple says:
wow!! i LOVE these masks. very creative and i really think they couldn't be better
272 days ago
Filzfraueli says:
Fantastic and incredible! I love your masks and your story. I love felting as you see in my picture. I wish you all the best!
272 days ago
AnneSo Godby from crottedebique says:
W.O.A.W!!!
272 days ago
Megan Weber from Zaheroux says:
Oh man, those are just beyond words! What a cool medium and such a great story! Keep on doin' what you are doing!
272 days ago
Lynne from RiverSpring says:
Didn't know wool had all these facinating characteristics! Maybe I might try my hand someday. Thanks for the inspiration!! from Lynne
272 days ago
Nataliya from HansHolzkopf says:
wow! so coooooooooooooooooooool!!! :))
272 days ago
mazedasastoat from mazedasastoat says:
These are just wonderful!
272 days ago
Alayna from CoreandMantle says:
Fantastic masks! Good luck and thanks for sharing!
272 days ago
TheBloomingHare from TheBloomingHare says:
Really like that owl mask!
272 days ago
Patti Trostle from PattiTrostle says:
Oh how fun!!
272 days ago
Nerrissa W from RecycledWares says:
Oh My! Great sculpting ability!
272 days ago
Megan from MegansMenagerie says:
Wow...amazing!!!
272 days ago
mary from QueenofCuffs says:
What fantastically ritual dreamy pieces - they speak to the nature link we are historically drawn to over and over. They look so wonderful and so right. Love this beautiful skill you have.
272 days ago
Amy from needleandfelt says:
Gladys, can I meet you or would you please come and stay on my farm? I have wool! Oh my goodness - absolutely amazing work and craftsmanship. You never mentioned how many hours you put into each mask - people need to know this, it had to be a lot. So much love and time. I really enjoyed your feature and hope you can have future books published displaying all your beautiful designs.
272 days ago
Wei from HoneyThistle says:
These masks are breath taking! I love the way you described your process, and I'm drooling over the owl as I type
272 days ago
Lindsay from SweetThreesBoutique says:
Very cool! Love the creativity and unique masks!
272 days ago
Julie Lynn from TheCupcakeMarket says:
Super cool and creative! :)
272 days ago
Becky from RetrofitStyle says:
Such a wonderful and lovely surprise to start my Etsy day! I am amazed and would like to know more about the process. Thanks for sharing!
272 days ago
Tiffa from HippopoVintage says:
These are utterly incredible. I collect strange masks and these are some of the neatest ones I've seen in a long time. Too bad the shop is closed for vacation when this article is posted.
272 days ago
Astrid R. from AnAstridEndeavor says:
I adore your masks- the creativity, technicality and- above all- the magic, playfulness and fun they instill.
272 days ago
Jane Priser from JanePriserArts says:
I LOVE these felted masks! What a great material to make head masks out of! Felt is lighter weight then other things I can think of.
272 days ago
Penny Birch-Williams from PennyBirchWilliams says:
Wow, your mask creations are amazing. I think masks speak to a deeper heritage in all of us, back to tribal roots of dramatic storytelling. I would not have guessed that they were made of felt! Just fantastic.
272 days ago
Frankie Shamow from ShamowShoppe says:
so awesome!
272 days ago
Claudia from CraftyWoolFelt says:
Those are awesome, my Goodness how creative!! ~ Join the HANDMADE revolution ♥ ~
272 days ago
Hexist Nightwalk says:
:D i love masks and id add these ones to my collection.
272 days ago
Astrid Rafteseth from Straalande says:
Love-love-love these! Kind of brings my inner child to the surface.. :-)
272 days ago
Elisabeth Schmidt from TheSchmidtStudio says:
Wow, these are crazy amazing. Great shock value! I could really see these on stage at a theater performance
272 days ago
Kannis from KaffeeKatze says:
awesome!
272 days ago
JD Kohler from ParisCabinet says:
Amazing masks! Your process is right from the start. Of course, I'm not too surprised you are so creative, having been educated in the Netherlands, an amazing little country with unbelievable abilities. As an American I had the privilege of living there for three years and found it memorable. I would love to know what city you are from. Congratulations on the fabulous work.
272 days ago
LivingVintage from LivingVintage says:
Cool, and a little scary!
272 days ago
iammie from iammie says:
Amazing!
272 days ago
LaurelCanyonBeads from LaurelCanyonBeads says:
thanks for sharing this - absolutely inspiring, these are amazing artworks!
272 days ago
Amber from BambuEarth says:
honestly incredible what you do. a bit jarring but even more intriguing.. ♥♥♥
272 days ago
Addy Widjaja from cubiciti says:
Fantastic and creative masks! Keep up the great work!
272 days ago
Braverelics from Braverelics says:
mag-freaklng-nificent......
272 days ago
Oncle Hope from OncleHope says:
Those masks are extrodanary. Amazing - a huge inspiration to any story teller. WOW!
272 days ago
Gina M from crystalpeacestudio says:
LOVE! I made my first felt mask for my kids, it was halloween. She was a kitty. She got first place and ended up on the local television station! :D Congratulations! Your work is amazing!
272 days ago
Flora from InnerWild says:
I've been in love with Gladys' beautiful art since I first saw her stunning seagull mask. Just extraordinarily wondrous. So lovely to read this story.
272 days ago
Ginger Halverson from Virtualdistortion says:
Amazing work & story. I love your description of what it's like to plan a felted piece ~ how you have to be open... it's so true! Thank you for sharing!
272 days ago
Steve from CreativelyStrange says:
blows me away
272 days ago
June from isewcute says:
This is wild & awesome! Beautiful masks!
272 days ago
SealBlue from zss5514 says:
Love it!
272 days ago
Lulu Hill from lulusnest says:
Truly amazing! I work with felt all the time and this is such a cool idea! Thanks for sharing with the rest of us.
272 days ago
Hannah Roach from hanroach says:
wow awesome work!
272 days ago
coalchild from coalchild says:
how unique and creative...felt artists amaze me..your masks make me want to put one on and do a one act play, and have fun, ...they are art ....but also you creatively made something that someone else can be creative with awesome!
272 days ago
Anna Markevica from Albumeria says:
I had seen many wonderful things made from wool, but these masks are an inspiring surprise. Wonderful imagination!
272 days ago
Carrie Rice from curiologystudios says:
These are amazing pieces! I just started needle felting and am falling in love with the medium of wool! I have yet to try anything on a larger scale though.
272 days ago
TheMonkeyCannon from TheMonkeyCannon says:
Wow, amazing!
272 days ago
Laura Howlett says:
i can't wait for the return of your shop! halloween is coming!! gorgeous and sacred, but fun too! thank you! :0)
272 days ago
HelloShoes from HelloShoes says:
Wow these masks are truly amazing:)
272 days ago
Shai Wallach from PopLoveCouture says:
My LORD the craftsmanship on those masks are absolutely fantastic! Not to mention the creepy factor makes them even more interesting.
272 days ago
IKA PARIS from ikabags says:
These are truly amazing !
272 days ago
messinabella from BandBEstate says:
These are amazing!
272 days ago
Ashley Lowe from FancyFawn says:
Wowzers! These masks are wonderful!
272 days ago
Rachel Bradley from PaleMoonDarkNight says:
Wow. . .I am speechless! These pieces are amazing!!!!
272 days ago
BossysFeltworks from BossysFeltworks says:
What an amazing ambassador you are for the fiber arts! Thank you!!!
272 days ago
FeathersWithBenefits from FeathersWithBenefits says:
Utterly Stunning!
272 days ago
Melanie from merVazi says:
You have an extremely amazing talent. I love that you are self taught and produce such interesting pieces.
272 days ago
Sonya Renee from TheDancingLotus says:
These are amazing creations. Artfully executed and originally produced ---wowza this is so cool, I love them!! <3
272 days ago
DansMagic from DansMagic says:
Wild! My fav is the one the kid is sporting, looks so bug like. Great stuff.
272 days ago
jeanjanisch from jeanjanisch says:
These are absolutely awesome!!! Thanks for sharing your story.
272 days ago
Jennifer Ray from JenniferRayJewelry says:
Absolutely Beautiful!!! Those must have taken hours to make!
272 days ago
Lisa from moonspiritstudios says:
Wow, your work is stunning!!!
272 days ago
Rebecca Orr from BLUEskyBLACKbird says:
Holy krap!! Those are amazing!! Reminds me of Where the Wild Things Are...
272 days ago
Michael Quirk from QuirkMuseum says:
Hi, your masks are very cool and inspiring. Like everyone else here, I want to see more. Keep on goin...
272 days ago
Wendy Hogue Berry from TheBerryPress says:
Your masks are magnificent!
272 days ago
ezliving from ezliving says:
Nice!!
272 days ago
Gabriel Montes from bosquecarpentry says:
I'm suprized how much your process resembles woodworking--beautiful.
272 days ago
Kristen Rogers from TryTryAgainVintage says:
These are so amazing. They remind me of Where the Wild Things are, which I hope you take as a high compliment :)
272 days ago
Lea from leasvintagerescue says:
INCREDIBLE!
272 days ago
LeatherheadOriginals from LeatherheadOriginals says:
Possibly the BEST felting work I've ever seen! I love good masks and would love to try all of these on, and wear them around Berkely, CA or somewhere like that! They look awesomely comfortable and warm too! My Mom would adore the Crow Mask in particular! Keep up the phenominal work!
272 days ago
Polkadot Magpie from ThePolkadotMagpie says:
Fantiastic! OF course I want to try on that Raven mask. :-)
272 days ago
Natalya Farias from tashascreations says:
Great masks!
272 days ago
Heidi from AlpineGypsy says:
I remember when I was a kid, my sister and I both got felt bird masks at an artist's festival in Seattle while visiting with our parents. You cannot imagine what joy we got from those masks! We played and played until we dropped - lol......congratulations on your beautiful creations, they are just marvelous! Heidi
272 days ago
Emily from styleforlife says:
SOOOOOO COOL!!!!! Love this so much- AMAZING! xxxx EL Vintage
272 days ago
pasin from Pasin says:
Amazing! Great masks!
272 days ago
Katerina Balyuk from katuasha says:
WOW! amazing work!
272 days ago
Victoria Baker from LittleWrenPottery says:
Wow fascinating pieces, an amazing transformation from human to animal!
272 days ago
BHBKidstyle from BHBKidstyle says:
Wohoot! What incredible pieces and work! The best ever I have seen. I humbly take my hat off to you!
272 days ago
Pia from idestudiet says:
AMAZING work. So beautiful and unique! Thank you for sharing. ♥
271 days ago
Eve Marshall from FaffCreations says:
How whimsical and imaginative :) I love the details and I think your history is magical :)
271 days ago
Emma Kav from EmmaKav says:
These are absolutely beautiful. Something really different and wondrous - I wish we'd had these when I was small.
271 days ago
Fenella Songbird from Felala says:
You are a true artisan. Thank you for sharing your work with us
271 days ago
Fenella Songbird from Felala says:
PS ... unfortunate timing that your shop is closed the day your article comes to us. Ho Hum!
271 days ago
Cha Cha Louise from chachalouise says:
love love LOVE. wow my son would love to get his hands on one! fabulous work..congrats.
271 days ago
Aly Parrott from alyparrott says:
Really inspiring work. Congrats on the feature...I can't wait to see what you come up with next!!
271 days ago
Lana Manis from HoneysuckleLane says:
These pieces are amazing!
271 days ago
Elly MacKay from theaterclouds says:
Yes, beautiful works!
271 days ago
Nicole from OpusMuse says:
These masks are truly amazing works of art & labor of love for sure! It reminds me of Where The Wild Things Are. Congrats on the feature!
271 days ago
sharon kane from sharonkayscloset says:
Fantastically beautiful and masterfully crafted!!
271 days ago
Savannah Schroll Guz from SavannahSchrollGuz says:
Wow....these are just *amazing*! Beautiful work! Also very inspiring.
271 days ago
Tina Martin from AcrosstheBoards says:
Your work is amazing!
271 days ago
ABlindCat from ABlindCat says:
WOW! Very nicely done. I'll have to favorite you, as you never know when you'll need a perfect mask. Great job.
271 days ago
Eve from THIMBLEandACORN says:
Yes, these are absolutely incredible. I want to wear one around in winter! What an amazing skill and craft- thank you for sharing!
271 days ago
Patricia Barsalona from GabriellasTreasures says:
Fabulosa!!!!!!!!!!!!!!!!!
271 days ago
Zaryana Bezu from LoveMoonDesigns says:
Fantastic work! Very inspiring! Best of luck to you!
271 days ago
Cathy Durso from cathydurso says:
So awesome!! Beautiful work.
271 days ago
Jessee J. Smith from SilverspotMetalworks says:
I'm constantly amazed by what artists are doing with wool these days - not something I ever thought of as a sculptural medium, but these masks show its nearly limitless potential in the hands of a really talented maker!
271 days ago
Charlene Lundgren from MindfulPresents says:
Incredibly amazing, fantastic, imaginative, creative, inspiring, beautiful work. You are so talented.
271 days ago
Laura Bronson from GLOwormHoops says:
Amazing!
271 days ago
Stacey Iden from BreakTheRecord says:
Holy Awesomeness!!!!!! Truly amazing work.
271 days ago
The Royal from theroyal says:
i love it
271 days ago
FreakyPeas from FreakyPeas says:
Those are amazing! Congrats on your self made!
271 days ago
Maggie Marty from maggieandmarty says:
very impressed by your work- beautifully detailed craftsmanship!
271 days ago
Juliane Gorman from FeltHappiness says:
Very exciting work which is enchanting too! Love what you have shared about the nature of felt! The oddest 'twilight zone' thing is that I'd trawled through your blog earlier today in search of shibori felting info....
271 days ago
VaLon Frandsen from thevicagirl says:
What a great story. I love it, so pretty.
271 days ago
Patricia Bryant from AveryBethDesigns says:
those are absolutely stunning pieces of artistry and craftsmanship! i am blown away by how cool those are! i think i would decide my children's halloween costumes around what kind of mask i want!!
271 days ago
ST Innovation from stinnovation says:
ha ha ha ha lol So many interesting Masks, its very very interesting! I think this is a great creating. I love it.
270 days ago
Niftic from NifticVintage says:
Stunning & whimsical creations!
270 days ago
Tracy from designlab443 says:
Awesome work you have created, cheers!
270 days ago
Tammy Betson from TandMArtsandCrafts says:
Wow, there is a huge amount of work going in these fabulous masks, they are amazing.
269 days ago
acuriousbrood from acuriousbrood says:
Lovely work, they take my breath away.
269 days ago
Erin from erinswindow says:
Fantastic work!!!
268 days ago
Windy City Novelties says:
So great for Halloween!!!
267 days ago
Courtney Harrelson from wickedkarmajewelry says:
OMG!! These are so awesome!!!! =D
267 days ago
Savanah Macaulay from MyHandmadeHappies says:
There is nothing about these that I don't love. Thank you a billion for sharing!!
267 days ago
Kathleen (klauren designs) O'Brien from kaysails says:
these are more than amazing - you are a true talent - congratulations on your article, i feel very inspired by your art - thank you!
267 days ago
Tania Prosser from fairyshadow says:
You are a master. I would love to hear the stories that play out in your head as you are working these creatures to life.
265 days ago
Gladys Paulus from gladyspaulus says:
Thank you so much to everybody who has been so kind to leave a comment on this feature about my work. It was indeed unfortunate timing that the story came out just when I was away on holiday, but I am back now and well and truly basking in the glory of all your positive feedback! I love it too that various people mentioned 'Where The Wild Things Are' and recognise the spirit of playfulness with which to approach my masks. What a kind, uplifting and inspiring bunch the Etsy community is!
262 days ago
deelite99 from deelite99 says:
hey, wow! Miss a horse! ;)
244 days ago
Deborah Pelham from SistersEmporium says:
Absolutely Fantastic!!
242 days ago
ladydi0611 says:
HOLEY SMOKES!!!! Amazing, simply amazing.... do you sell these?
215 days ago
Andrew from DrewsNiceART says:
Now make your own puppets on a smaller scale for virtually nothing? See how an Etsy artist does it at: wannadoart2day.wordpress.com
58 days ago