Welcome to the Seller Handbook! This is a collection of our favorite resources about successful selling on Etsy. Check out the Online Labs, where we host live and recorded workshops about running your small business, and be sure to subscribe to the Etsy Success newsletter for updates. Happy selling!
More new seller posts.
|Video: Photography for Beginners||Photography Tips part 1|
|Video: Photography with Models||Photography Tips part 2|
|Video: Photography Workshop||Photo Makeovers|
|Achieving Clear and Crisp Photos||Feature Friendly Photos|
More photography posts.
Get Found in Search
|How to Get Found in Search||Guide to Google Search|
|Shop Stats Insights||Google PageRank Tips|
|Search Keyword Makeovers||Link It Up|
|Descriptive Keyword List||Brainstorming Key Words|
More search posts.
|How to Create a Cohesive Shop||Label Making|
|Video: Building Your Brand||Launching a Product Line|
|Creating a Brand Identity||Merchandising for the Holidays|
|Tips for Item Descriptions||Profile Tips|
More branding posts.
Marketing, Promotion & Press
|How to Win the Hearts of Bloggers||Etsy’s Guide to Twitter|
|Present Yourself to the Press||Etsy’s Guide to Facebook|
|Understanding Online Advertising||Etsy’s Guide to Blogging|
|Gain Media Exposure||Etsy Badges and Coupons|
Inspiration, Motivation & Creativity
|Series: Quit Your Day Job||9 Tips to Be More Creative|
|Six Success Secrets||Breaking the Rules|
|Beating Creative Burnout||Fearless Creativity|
|What’s Your Biggest Strength?|
More inspirational posts.
|Fostering Repeat Business||Creating Policies That Work|
|How to: Gift Certificates in Your Etsy Shop||Etsy’s Guide to Custom Work|
More customer service posts.
Shipping & Packaging
|Shipping How-to||Pretty as a Package|
|How-To: Custom Forms, Duties and Taxes||Packaging Ideas|
|Pricing Basics||Pricing Strategies: Beyond the Basics|
|Three Helpful Pricing Exercises||Video: The Art of Pricing for Profit|
|Reevaluating Your Prices|
More pricing posts.
Finances & Taxes
|The PayPal 1099-K||Writing a Business Plan|
|Tax Deductions for Sellers||5 Questions Before Quitting Your Day Job|
|The Cost of Goods Sold|
|Quarterly Estimated Taxes|
|Top 10 Tax Time Tips|
|Doing Taxes If You Haven’t Kept Records|
|Etsy’s Guide to Selling Vintage: Part 1||Designer How-to: Approaching Boutiques|
|Etsy’s Guide to Selling Vintage: Part 2||Your First Gallery Show|
|Selling Your Edibles on Etsy|
More category specific posts.
Craft Shows & Wholesale
|Craft Fair Tips||Wholesale on Etsy|
|Craft Show Display Tips||Trade Magazines and Wholesale|
|What to Bring to a Craft Fair||Wholesale and Trade Shows|
|How to Rock It at a Holiday Show||Ins and Outs of Consignment|
Join an Etsy Team to collaborate with fellow small business owners, meet regional neighbors and find kindred spirits.
|What’s in a Team?||Celebrating Etsy Team Spirit|
|Subscribe to the Teams Newsletter||Featured Teams on the blog|
|Find Teams to Help Grow Your Etsy Shop||6 Ways to Boost Your Team’s Visibility|
|Take the Lead- Etsy Teams Handbook|
More teams posts.
|Big Brand Copycats|
|Fan Art and Fair Use: One Truth and Five Myths|
|Trademarks, Copyrights, Patents, Oh My!|
More legal posts.
- Etsy Success newsletter: A twice-weekly email full of tips from Etsy and top sellers on how to help your shop bloom.
- Online Labs: Live and recorded video workshops about selling.
- Help: Searchable FAQ section about how to use Etsy.
- Seller apps: Tools made by outside developers to help manage your shop.