Welcome to the Seller Handbook! This is a collection of our favorite resources about successful selling on Etsy. Check out the Online Labs, where we host live and recorded workshops about running your small business, and be sure to subscribe to the Etsy Success newsletter for updates. Happy selling!
Best-of Archives
New Sellers
More new seller posts.
Photography
More photography posts.
Get Found in Search
| How to Get Found in Search | Guide to Google Search |
| Shop Stats Insights | Google PageRank Tips |
| Search Keyword Makeovers | Link It Up |
| Descriptive Keyword List | Brainstorming Key Words |
More search posts.
Branding
| How to Create a Cohesive Shop | Label Making | |
| Video: Building Your Brand | Launching a Product Line | |
| Creating a Brand Identity | Merchandising for the Holidays | |
| Tips for Item Descriptions | Profile Tips |
More branding posts.
Marketing, Promotion & Press
More social networking, advertising, and get featured posts.
Inspiration, Motivation & Creativity
| Series: Quit Your Day Job | 9 Tips to Be More Creative |
| Six Success Secrets | Breaking the Rules |
| Beating Creative Burnout | Fearless Creativity |
| What’s Your Biggest Strength? |
More inspirational posts.
Customer Service
| Fostering Repeat Business | Creating Policies That Work |
| How to: Gift Certificates in Your Etsy Shop | Etsy’s Guide to Custom Work |
More customer service posts.
Shipping & Packaging
| Shipping How-to | Pretty as a Package |
| How-To: Custom Forms, Duties and Taxes | Packaging Ideas |
More shipping and packaging posts.
Pricing
| Pricing Basics | Pricing Strategies: Beyond the Basics |
| Three Helpful Pricing Exercises | Video: The Art of Pricing for Profit |
| Reevaluating Your Prices |
More pricing posts.
Finances & Taxes
More taxes and finances posts.
Category Specific
| Etsy’s Guide to Selling Vintage: Part 1 | Designer How-to: Approaching Boutiques |
| Etsy’s Guide to Selling Vintage: Part 2 | Your First Gallery Show |
| Selling Your Edibles on Etsy |
More category specific posts.
Craft Shows & Wholesale
More wholesaling and craft show posts.
Teams
Join an Etsy Team to collaborate with fellow small business owners, meet regional neighbors and find kindred spirits.
More teams posts.
Legal Info
| Big Brand Copycats |
| Fan Art and Fair Use: One Truth and Five Myths |
| Trademarks, Copyrights, Patents, Oh My! |
More legal posts.
Resources
- Etsy Success newsletter: A twice-weekly email full of tips from Etsy and top sellers on how to help your shop bloom.
- Online Labs: Live and recorded video workshops about selling.
- Help: Searchable FAQ section about how to use Etsy.
- Seller apps: Tools made by outside developers to help manage your shop.
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