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The Etsy Blog

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A Different Thing Entirely: How to Distinguish Yourself From the Mass Market

Douglas Rushkoff, filmmaker, scholar, media wunderkind and author of Life Inc., a manifesto of changing our culture of corporate-run consumption, spoke at Etsy headquarters recently. In addition to telling the tale of how corporate culture came to be, Rushkoff debunked the myth that industrialized production is more cost-effective than local production and trade, addressed how… Continue reading