“This isn’t a race — what’s truly yours will be there when you’re ready.”—Cat Ivins
Whether you’re based in Small Town, USA, or Big City, International, these savvy marketing tactics will help you play up your shop’s local flavor.
“Using our talents to create something that we’re proud of is pretty amazing.” —Carrie Shryock, Karen Shryock & Beth Snyder
Don’t go postal during the holiday! Try these tips for marketing and shipping to shoppers who wait until the very last minute.
“Use your ‘custom’ requests as new inventory. Custom requests open your eyes to new ideas that your audience is looking for.”—Stacey Lauren
“I draw things I like, and then I print them on shirts. It is awesome.” — Erica Voges
With Black Friday and Cyber Monday around the corner, now is the optimal time to create a promotional strategy to draw holiday shoppers to your shop.
Follow these tips for telling a story about yourself, your products, and the people your customers are shopping for.
“I think that using old book pages creates a connection between my customers and my products.” — Louise Verity
Apply now to be included in Etsy’s section of emerging artisans at the OOAK Show in Toronto!
Getting blog love requires quality time and energy, but when done right, it’s a win-win situation for bloggers and bloggees.
Let your team colors fly! Who deserves recognition for their hard work?
“Once you believe in what you do, and love what you do, the rest will come, I promise.” — Kristin Damian
Having strong customer service principles to guide you can help offset the stress that often accompanies this busy season.
Educate yourself on ways to protect your business when unexpected disasters strike.