At Etsy, we pride ourselves on being a community driven by interactions among real people. These values are more timely than ever. Our growth rates this year, particularly our record-breaking holiday numbers, confirm that Etsy’s vision of commerce is flourishing. More and more, big-box retail experiences are becoming impersonal, frustrating, and even dangerous — pepper-sprayed while shopping? Many online shopping venues focus purely on price and convenience. Instead, Etsy focuses on one-to-one exchanges. We connect individuals around the world to creative, independent business owners who provide an array of unique, one-of-a-kind goods.
On Monday, November 28, 2011, Etsy sellers sold a record amount of goods, resulting in a single-day sales record for the community. Today, the community is on track to meet that number again, and we expect that more days will top the charts before the end of the year. We’re excited about this growth because it reflects the success of hundreds of thousands of businesses run by real people. In fact, the number of shops with sales on Cyber Monday increased by 61 percent compared to last year, and average sales per shop increased 11 percent.
Reports for the retail industry have indicated that, on average, Cyber Monday sales for 2011 were up anywhere from 15 to 30 percent over last year. For the Etsy marketplace overall, sales increased by more than 80 percent over 2010, and the rate of growth in the past year significantly exceeded the rate from 2009 to 2010.
Additionally, more than 15 million visitors came to the site between Black Friday and Cyber Monday, representing a strong surge in shoppers looking for handmade, personal gifts this holiday season and a vote of confidence for the values that Etsy represents.
More shoppers than ever are using Etsy’s mobile products and the growth in sales driven by mobile has been spectacular. Over Thanksgiving weekend, millions of people visited Etsy shops via mobile devices, almost 350 percent higher than last year’s traffic, and that number continues to climb. We’re thrilled that shoppers and sellers are using mobile devices and new products like our iPhone app to interact and connect, anywhere they are, any time they want to.
This holiday season, at a time when many people are struggling and some are even questioning the very foundations of our economy, Etsy provides an alternate vision of commerce, one where people matter most. Thank you for working with us to make this vision a reality.
Congratulations to the entire Etsy community on your success!