It’s been an exciting run up to the holidays for performance here at Etsy. The Engineering Team has been hard at work launching some big features and tightening things up in preparation for the holiday shopping season. At the same time, we’ve been making a number of improvements in engineering and operations that have helped bring some of our performance numbers down across the board. Things are looking quite a bit different than what we observed in the last Performance Report. Today I want to give you a quick update on our progress.
In the last Performance Report, we talked about why we measure server side times, which pages we focus on, and how we’re measuring. We gave you the time to generate listing pages, profile pages, search pages, shop pages, and the personalized homepage on August 2. We shared both the average and the 95th percentile, which we look at to get a feel for what most visitors to Etsy are experiencing.
Today we’ll compare those numbers with the measurements taken November 15, a Tuesday as before.
As you can see, most pages have seen a decent improvement. It’s also worth noting that at this point we’ve already seen a significant increase in traffic as we approach peak holiday season. We promised in the last Performance Report that we’d be taking a look at the homepage, and it’s clear from this chart that the homepage saw the most improvement, the majority of which can be attributed to the removal of the “You Might Like” module. Its poor performance was one of the factors that led to the decision to remove it. Now that the homepage is at an acceptable level, our next target will be search. Search is a complicated beast and very important for our members. Given that it is currently hovering at the limit of what we consider acceptable, we’ll be looking for opportunities to improve its performance over the coming months.
Ed. Note: This chart has been updated to fix a measurement error, the one originally published can be found here.