With the holidays behind us, it’s time to start focusing on the new year. Let’s take one last look back to December, where we saw awesome growth in goods sold, items sold and new members. What a great end to 2011!
The stats:
- $69.8 million of goods were sold by our community in December, 12.9% higher than November’s $61.8 million.
- That represents 3,356,890 items sold for the month, 8.1% higher than November’s 3,106,122.
- 1,939,252 new items were listed in the month, 20.8% lower than November’s 2,449,301.
- 788,562 new members joined the Etsy community in the month, up 124,408, or 18.7%, from November.
- 1.2 billion pageviews were recorded on the site in December.
The $69.8 million of goods sold by the community represents a 69.9% increase from December 2010′s total. At the same time, items sold were up 56%.
Curious about how other months compare? Check out our past Weather Reports for more statistics.

169 comments
Sign in to add your owngothicreations says:
cool. Thank you
1 year ago
SunnyDayVintage says:
Almost $70 million worth of goods sold in December... that's amazing! Glad to be a small part of it.
1 year ago
HootieOwls says:
That is so awesome! It was exciting + grueling to experience my first Christmas season on Etsy!
1 year ago
jelvehdesigns says:
Good to know...
1 year ago
MantuaMakerPatterns says:
Very good news!
1 year ago
Jalycme says:
Thanks for the update! That's a lot of sales. =D
1 year ago
CuriosityCabinet says:
Wow!
1 year ago
happyhound says:
Wow- 69% increase over last year- excellent! Thank you for the update!
1 year ago
wearever says:
Great stats! Here's to an even better 2012 for Etsy and all of us!
1 year ago
vendzi says:
It would be really great/interesting/valuable to see a little breakdown... Unit Sales / Dollar Sales by Category - or even Vintage vs. Handmade New Members - How many new shops/sellers were added? Pretty please :-)
1 year ago
lv2cr8 says:
I think that is the first time I have ever seen a drop in the amount of listings in a month and such a dramatic drop. I venture to say that the new relevancy has something to do with it. The increased sales numbers are fantastic. So glad to be apart of the community.
1 year ago
Gypsymoondesigns says:
It was a wonderful year with great site improvements! Happy 2012 : )
1 year ago
SilverLotusDesigns says:
Fantastic! Yeah Etsy!
1 year ago
TheBrassHussy says:
Great numbers. 2011 was a great year for me. I sold 35% more than 2010. Lets hope 2012 is even better!
1 year ago
dayslonggone says:
Wow! That is awesome!
1 year ago
KitzieG says:
I'd love to see Etsy supplement the monthly weather reports with a Stats chart, allowing us to easily compare month on month, this year with last year, seasonal trends etc. How about it Etsy? I'm sure you could adopt the Shop Stats interface to cater for a site wide view?
1 year ago
KIMMSMITH says:
Fantastic Figures! Thank you!
1 year ago
bstudio says:
Impressive numbers!
1 year ago
majoys says:
Wow! Thats's great to hear :)
1 year ago
newhopebeading says:
awesome stats!
1 year ago
riskybeads says:
this is incredible!
1 year ago
BabbidgePatch says:
Incredible stats - great sales for Etsians! Let's continue the impressive growth in 2012!
1 year ago
MyHomemadeHome says:
may we prosper more and more!
1 year ago
WeddingLab says:
Awesome report! :)
1 year ago
BoredomByProxy says:
What a jump! Here's hoping that 2012 will bring an even greater increase in sales! ♥
1 year ago
BizzieLizzie says:
Incredible!
1 year ago
ArtWhimsCrochet says:
Good stats for the employees - that means that in a a single month Etsy made more than $3,000,000! Way to go team!
1 year ago
ParisOnSunday says:
Wowzers!
1 year ago
TheBloomingThread says:
go etsy!
1 year ago
TidBitz says:
Gulp! Those are staggering numbers!
1 year ago
RubyBeets says:
Yippie for etsy! A rising tide lifts all boats
1 year ago
leslieholz says:
In a bad economy those are some great numbers! Let's keep the momentum going!!!!
1 year ago
ifistav says:
69% over last year is a VERY impressive number, wow, very cool!
1 year ago
OnceUponAGem says:
Awesome....
1 year ago
ismism says:
Wow that's a massive increase year on year! Thank you for the good news!
1 year ago
prettysensitive says:
Incredible!
1 year ago
ManInTheMoonHerbs says:
: ) Happy stats!
1 year ago
terrasecrets says:
Great numbers. Thank You etsy, I'm glad to be a part of this site.
1 year ago
sabineajewelry says:
Great news!
1 year ago
jacarandadesigns says:
Wow. Great stats. It was my best month in 4 years :)
1 year ago
Sapucha says:
December was a lot of fun as a seller and a buyer! It was my first Christmas sales experience and it was a blast!
1 year ago
PeriniDesigns says:
Fabulous!
1 year ago
TwistedRiverClay says:
Thanks
1 year ago
Thecabbagepatch says:
Wow those figures are just amazing!
1 year ago
AnyOldTime says:
I'm still exhausted from doing my part!!! Thanks Etsy, for relevancy!
1 year ago
ClosetGothic says:
Fantastic figures - many thanks.
1 year ago
moonlightdesigns2 says:
December was my best month and so exhausting but oh so glad to be a part of the $69+ billion sales!! Let's hear it for Relevancy!!!!!!
1 year ago
MidwestAlchemy says:
Wow...exhausted...but well worth it!
1 year ago
LookBackVintage says:
Holey moley, those numbers are mind-boggling! Can't wait to see what's in store for 2012.
1 year ago
soap says:
Thanks for the info. Sounds good.
1 year ago
livjewellery says:
So happy to have been involved in my first etsy Christmas with this shop. Awesome stats!
1 year ago
andwhatelseisthere says:
That seems to apply with our shop too. We see a significant increase of sales and views comparing December 2011 to the very same month on 2010. This is great news. And I'm crossing my fingers that January will keep us satisfied, hehe!
1 year ago
birdhousedesigns says:
Wonderful news!!
1 year ago
ellenhowardhandmade says:
$69.8 million amazing! I'm learning and happy to be a part of it all.
1 year ago
Celticcatphotos says:
I figured it would be good news, from visits to my shop!
1 year ago
Lisolabella says:
keep it going!
1 year ago
Lisolabella says:
Keep it going for 2012!
1 year ago
AeridesDesigns says:
Awesome! This is my favorite post every month - love to see the growth keep moving forward!
1 year ago
chatterboxboutique says:
Congrats to Etsy! It is so exciting to hear that many people did their Holiday shopping on Etsy & supported handmade!
1 year ago
gardenmis says:
Awesome stats + so happy to be a part of Etsy :)
1 year ago
vickiorion says:
This continued growth is amazing!
1 year ago
SoapForYourSoul says:
Great News! Conrats to al!
1 year ago
mpwallets says:
This is great to hear and very encouraging! Let's keep spreading the love!
1 year ago
AntoinettesWhims says:
Thank you!! Please keep these good reports coming.
1 year ago
PookieandJack says:
Amazing! Thank you Etsy!
1 year ago
WintergreenDesign says:
Those are incredible numbers! I'm happy to be apart of it : )
1 year ago
JenniferCasady says:
Oh what fab numbers! 2011's sales surpassed my every expectation and I can't wait to see what 2012 brings!!
1 year ago
DesignsStainedGlass says:
Wow! Amazing!
1 year ago
OldLikeUs says:
We rock!
1 year ago
WaterburyJewels says:
That's great news.
1 year ago
jayval says:
awesome!
1 year ago
Lilpunky says:
Wow! Amazing stats, and love the high amount of new users discovering etsy, and signing up!
1 year ago
EarthElements says:
cha ching cha ching!
1 year ago
accentonvintage says:
Great news!
1 year ago
2TrickPony says:
yay! so exciting! thanks to all those etsy peeps behind the scenes :)
1 year ago
Krystyna81 says:
I would love to see more of a breakdown as well: what categories are experiencing the greatest growth? Are sales up in particular countries? WHat percentage is supplies/vintage/handmade? But BRAVO overall!
1 year ago
lifeartdesigns says:
I'm in love with that Santa!
1 year ago
Stephaniemakesall says:
December was such a blast!!!!!
1 year ago
Fireflyknitting says:
We Rock.
1 year ago
blueroompottery says:
December was such a great month!! Thank you Etsy!!!
1 year ago
Cottonette says:
thanks for sharing!
1 year ago
ClassicMemories says:
Wow, I am glad to be a part of it also.
1 year ago
onyourcasestore says:
Awesome! :) I'm new, but so glad to be here! Thanks!
1 year ago
AliChristine says:
Great news!! So happy to be a part of a great community of artisans!
1 year ago
TheMillineryShop says:
It's all good. I love Etsy.
1 year ago
MySweetieBean says:
Awesome! Nov & Dec were good to me - I sold as many items in those two months as I did all year up to that point. Growth is good - here's to an even better 2012!
1 year ago
vilyfashion says:
Awesome
1 year ago
islandbohemia says:
Great Numbers! I'm so grateful to be a part of it!
1 year ago
TheCrimsonMoon says:
Fantastic news!
1 year ago
RockStoneTreasures says:
This is great, Etsy. I also had a wonderful Nov & Dec. Thanks for the good news!
1 year ago
JanetElizabethLLC says:
That's fantastic. I believe 2012 is going to be even better!!
1 year ago
bearrunroad says:
Wow - go Etsy!
1 year ago
jmayoriginals says:
good news. thanks for sharing.
1 year ago
svilenkpavlov says:
Amazing!
1 year ago
myalexasstore10 says:
Great News!
1 year ago
MissPennsylvania says:
That's great!
1 year ago
MadArtjewelry says:
Wowie Zowie!
1 year ago
crochetgal says:
Interesting Statistics!
1 year ago
anothertimeantiques says:
That's some serious numbers! I had my best holiday season ever and Nov was great and Dec even better. Etsy is growing like wildfire!
1 year ago
purpledaisyjewelry says:
Wow! I am speechless but wahoo. Etsy growth is good for all of us!!!
1 year ago
jmijewelry says:
Very Interesting! So glad to be a very small part of those numbers! Am growing slowly!
1 year ago
thejewelseeker says:
wonderful - good that etsy is growing
1 year ago
SpunkYarn says:
Wow .. impressive! go etsy! :)
1 year ago
victoriandolls says:
Awesome stats. I am glad to be a seller on Etsy!
1 year ago
contempojewels says:
Good to know!
1 year ago
9stories says:
Great to hear some positive numbers in this climate, very encouraging Thank you!
1 year ago
picklevalentine says:
Great news! And thanks for having a relevant search.
1 year ago
EleganceFarmHome says:
Etsy sure is catching on in the mainstream world. So many people know about it now! And we were happily busy selling our share. Thanks, etsy!
1 year ago
fabiusmaximus says:
Very encouraging news - thanks
1 year ago
petaljewellery says:
Wow - excellent stuff!
1 year ago
lacegrl130 says:
Etsy is the place to be!
1 year ago
blackrockvintage says:
Impressive numbers--glad to be a part of the fun!
1 year ago
TexasCeramics says:
Thank you Etsy!
1 year ago
bluewolf62 says:
That's so neat! Thank you Etsy!
1 year ago
sianykitty says:
wow.. it'd take awhile before I can digest it all these numbers, but in all big conclusion, ETSY rock the ground.. go handmade!
1 year ago
CrazyBlueSpot says:
Wow! Etsy's way bigger than I first thought it was.
1 year ago
cturgeon says:
Amazing. Kudos to all of the great artists out there making it happen!!!
1 year ago
SeasideStudio says:
Congratulations to everyone!
1 year ago
VillaCollezione says:
wioweeee!
1 year ago
artropology says:
Phenomenal!! Nearly a 70% increase between 2010 and 2011 December sales.
1 year ago
ObeliskFiberArts says:
Amazing and wonderful news! It's nice to be a part of this community. Congrats to everyone!
1 year ago
janlewin says:
I still want to see more data on categories of products that are selling. I would love to know the percentage of sales related to vintage, jewelry, housewares, etc. Consider providing some sort of breakouts of the data.
1 year ago
MirandaVincent says:
I've just joined, getting the hang of it. Sounds big!
1 year ago
baconsquarefarm says:
Congrats to everyone selling on etsy and those behind the scenes helping all of this run smoothly kiddo's to all of you ~ appreciate the stats and weather report on sales~ Here's to another banner year for Etsy and all of us sellers as well in 2012.
1 year ago
SusanFaye says:
Wow! Keep up the great work, Etsy staff... your thoughtful improvements to the site made for my best holiday season ever! i'm so happy to be able to run a successful business in my pajamas from the comfort of my own living room,thanks to you. :-D
1 year ago
VeronicaRStudio says:
I love seeing how Etsy keeps growing and growing... Great job!
1 year ago
JodysVintage says:
This is Awesome! Etsy is awesome! I purchased most of my Christmas gifts here this year..."Do unto others as you would have them do unto you"...and happy to give each gift! Also, thanks for keeping us informed about .....Stop SOPA / PIPA. God Bless us all! Enough is enough!
1 year ago
BluJeanBeads says:
Wow! We small businesses on Etsy are doing great work for all of us artists, craftspeople and the bottom line.
1 year ago
petalbelles says:
Incredible! Great work, everyone! A 70% increase from last year? Wow!
1 year ago
MouthyArt says:
well i love etsy !!!! so i can see why :)
1 year ago
alofashion says:
Wow! Although in saying that, if I say Etsy in Australia people say HUH? WHAT? Please spend some money on getting it recognised down under, we love etsy too!
1 year ago
inatay says:
Would love to see what is selling in different categories!!
1 year ago
LollysCubbyhole says:
so grateful to be a part of it all !
1 year ago
TwoSilverMoons says:
Wonderful to see such great numbers.
1 year ago
tomsgrossmami says:
Wow!
1 year ago
Abbeyroadbeads says:
Makes me excited!!!!!
1 year ago
LdyLux says:
awesome numbers! May 2012 be even better for all of us!
1 year ago
AnnaBelleArts says:
Wowza!!!
1 year ago
DesignsbyHarriet says:
Wow that is so great for Etsy. Next year I hope my shop participates in those figures.
1 year ago
SecretSafeBooks says:
Yeah!
1 year ago
hawaiibeads says:
That is great! I have to admit to having my best month ever on Etsy in December! And that is in 5 years of selling. I wish January was as busy! Wouldn't that be nice? But I did check last years sales, last 2 weeks of January got busy again. Hope to get a repeat of that again this year.
1 year ago
SarahOfSweden says:
Great numbers! Thank you Etsy!
1 year ago
NadinArtGlass says:
thank you for stats, Nadin
1 year ago
jbeaudet says:
Wow! That's super!
1 year ago
Soupis says:
Makes me glad to be a part of this community.
1 year ago
chantalmarieliving says:
Etsy just keeps getting more known and that's good for all of us. It's strange that less items were added in December, may be because we were too busy filling orders. December was great for me this year and hopefully next year will be even better. Way to go everyone!!!
1 year ago
gallery32 says:
WOW! Great numbers :)
1 year ago
amcgeedesign says:
Amazing!
1 year ago
unflappableproducts says:
Bravo!
1 year ago
Rt9NJvintageFun says:
Staggering volume, a Big Thanks to everyone,behind the scenes to keep this machine running at warp speed. To the Teams of people we never see, thanks again, we couldn't have made these numbers without Your 24/7 Support! Candy
1 year ago
nokiomi says:
Amazing! It's crazy to think I'm a small part of that number. Thanks for letting me have such a great outlet to my creativity!
1 year ago
suzanneartist says:
I also heard sales were up at the Atlanta Gift Mart, my hope is this is a reflection of good things to come for our economy.
1 year ago
birdfeedersplus says:
Wow. Nice to know that my shop was .0000000000000000000001% of that.
1 year ago
junkgarden says:
Very impressive!
1 year ago
originalornament says:
So grateful and proud to be part of the Etsy community...the sales numbers are staggering!
1 year ago
frecklesoriginals says:
Wow that is something to be proud of well done us.
1 year ago
Vertigeglass says:
bravo¡ enfin quelque chose qui vas bien
1 year ago
JenniferLaurenBijoux says:
I'm always interested in some good statistics. Good to hear that Etsy is thriving!!
1 year ago
barncatstudio says:
I was glad to be a part of it. December kept me busy busy!!! :)
1 year ago
michaelholland says:
These are encouraging stats. However, they could be even better if buyers had an easy way to shop for artists to create items specifically for them. This used to exist, and was one of Etsy's best features. Please, Etsy - bring back Alchemy!
1 year ago
cberg526 says:
Tough to get started, but looking forward to a long relationship with Etsy.
1 year ago
wwbc says:
Great to see these figures in a bizarre economy. We too would like to see a further break down in sales areas and trends.
1 year ago
artprintsbycheri says:
This report is encouraging. It is wonderful to see that handmade items are doing well. I agree with Vendzi and Krystyna81 about seeing a statistical breakdown in the categories....monthly comparisons and views to the year before. Can we look forward to this in the future?
1 year ago
BlueSquiggle says:
That's encouraging! Thanks for the info!
1 year ago
Bjsgourdartetc says:
I'm fairly new to Etsy, my visits were approx 700 in Dec. and 1100 in Jan. still no income. ????????
1 year ago
Ellen from GatheringSplendor says:
Thats impressive !!!
1 year ago
Michael Quirk from QuirkMuseum says:
That's great. Seems like we're doing better than some of the big retail stores out there. Looking forward to another good year.
1 year ago
paperrevolver from PaperRevolver says:
amazing!
1 year ago
Eve Geisler from EvesLittleEarthlings says:
Great, my shop falls in line with the stats!
1 year ago